Gini Dietrich

#FollowFriday: Yvette Pistorio

By: Gini Dietrich | August 3, 2012 | 

We have a new colleague! One Yvette Pistorio!

Some of you may already know Yvette, as she was at Cision for many years and, most recently, served as community and social media manager for them.

And now she joins us to take her skills and apply them to clients. Not only does she have social media expertise, but she knows how the digital web translates to warm leads in order to cultivate new customers.

Most exciting for each of you, she’ll begin managing the Spin Sucks Twitter account, you’ll see her on our Facebook page, and managing our LinkedIn page. She’ll also be blogging here a couple of times a month.

On the personal side of things, Yvette lives in the northwest suburbs of Chicago, where she and her husband just bought a darling little house. AND they’re getting a new puppy – a Wheaton Terrier! They get to visit her at the end of August and take her home next month, increasing the Arment Dietrich dog family.

I initially met Yvette when she was charged with connecting, and engaging, with PR influencers. She did her job so well, I never felt like she was pitching me, selling me, or trying to get me to do something I didn’t want to do.

She developed the relationship very carefully, read the blog, and discovered areas where I might be able to help all of you through some of the things Cision offers. Of course, because I often get frustrated with my peers on how they pitch media and bloggers, I was always impressed by this.

And now she brings that expertise here where you’ll get to learn from her.

There are a gazillion ways you can find her online (she might even rival me). You can find her on Twitter (Spin Sucks and personal), Facebook, LinkedIn, Pinterest, Google+, and here. Follow her, introduce yourself, and get to know her!

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

Spin Sucks in Your Inbox

83 responses to “#FollowFriday: Yvette Pistorio”

  1. yvettepistorio says:

    Wow! This. Is. AWESOME! That’s all I have…thank you Gini 🙂 

  2. magriebler says:

    Welcome Yvette! I’m new to Spin Sucks myself, but it’s gotten to be fairly addicting. It’s that rare place online where the conversation is funny, clever, insightful AND respectful. People are actually nice to each other; what’s with THAT? Most important, I’m never bored by what I read here and I have the attention span of a gnat. Looking forward to hearing/learning from you!

  3. katskrieger says:

    How exciting! I’ve been a big fan of your work at Cision plus I love Gini and Spin Sucks….a match made in heaven. Welcome welcome! 

    • yvettepistorio says:

       @katskrieger Aw, thank you so much Kat!! Gini is great…I remember when Gini called me out on a spelling error I made on the Cision Facebook page. After that, I knew we’d be friends and I’m so excited to be part of her team! 

  4. lauraclick says:

    Congratulations on your growing business, Gini!
    And, nice to meet you, Yvette! I look forward to seeing you here. Congrats on the new gig!

  5. rachaelseda says:

    Awesome! Congrats to all of you!

  6. sydcon_mktg says:

    Welcome, Yvette!! And Northwest Suburbs…me too!!! I am in Crystal Lake!!
    Glad to see new Spin Sucks faces!! 

    • yvettepistorio says:

       @sydcon_mktg Thank you! We love it up on the Northwest side…so much more space and a yard for our new puppy. I’m technically in Chicago, but a block east is Lincolnwood and a block north is Niles, so I might as well be in the burbs 🙂

  7. KenMueller says:

    Well I’m already following, but I’ll just pay special attention now. I need more people to help me make fun of Gini. Welcome, Yvette!

  8. blfarris says:

    Welcome Yvette. While some of us bite they are the minority. I think you’ll find it a fun (but somewhat snarky) crowd.

    • yvettepistorio says:

       @blfarris Thanks so much!! I love the Spin Sucks community, like you said it’s fun and snarky 🙂

  9. Frank_Strong says:

    Wow.  Congrats to both of you!  Already following her too!

  10. Shonali says:

    I adore Yvette, and think all of you are very lucky! Huge congrats!!!

    • yvettepistorio says:

       @Shonali Aw, thank you Shonali!!! I adore you too and hope all is well! We need to catch up soon!!

  11. bdorman264 says:

    Heaven forbid she tried to ‘sell’ you something; you’ve got that radar up, huh? 
    Sounds like you got a great one Gini, and of course you always want to raise the bar when you make a hire and it certainly appears you have done so. 
    Nice to see you Yvette; Gini only lets me come by twice a week so I have to pick my spots…..she was afraid I was going to win the new car with the best and wittiest comments…..
    Good luck putting up with….er, uh working with the Spin Sucks team. 

    • yvettepistorio says:

       @bdorman264 Lol!! Thanks Bill, nice to see you too! I’m glad you chose this post as one of your two visits for the week!! 

  12. hksully says:

    Man, @ginidietrich  you are one lucky lady! I had the pleasure of working with @yvettepistorio  @cision for 5 years and she is truly amazing! However, I couldn’t think of a better place for her to continue to grow. Congrats!

  13. allenmireles says:

    Congrats to all of you! I had the pleasure of chatting with Yvette just yesterday and she is delightful. 🙂

    • yvettepistorio says:

       @allenmireles Aw, thanks Allen 🙂 You and everyone at Arment Dietrich have been so warm and welcoming! I couldn’t have asked for a better team.

  14. TheJackB says:

    Hi Yvette,
    It is nice to meet you.

    • yvettepistorio says:

       @TheJackB Nice to meet you too!

      • HowieG says:

         @yvettepistorio  @TheJackB be nice Jack until she is broken in properly. Her training regime I heard is grueling (she has to watch Rocky 6 over and over until she knows every line by heart). But will toughen her up. 

  15. Lisa Gerber says:

    Well, we’ve only been working together for two days, and we haven’t been having any fun yet. at all. Not. 
    Excited to have you! and! Really happy to see our Twitter presence come back alive, which I’ve sadly neglected. 🙁

  16. HowieG says:

    Uhm does this mean @yvettepistorio can’t use her Jetson’s style avatar? 
    Grats on the #FF Yvette. Not sure if congrats are in order for the new gig. @Lisa Gerber and @ginidietrich make Captain Bligh seem like a patsy I heard. In fact you do know the reason @bdorman264 got into insurance instead of PR is because Gini scared him straight…..into Insurance! 
    As for Twitter I rarely see people’s tweets even while I live on the Twitter. But I heard the tweet stream was filled this week with Chick-FilA lovers who were upset @ginidietrich corrected them for spelling Filet wrong. So I don’t envy your job.
    Well good luck and hope you survive. Last new hire was found at the bottom of Lake Michigan with 30,000 lbs of Chicago Hot Dogs chained to his ankles.

    • yvettepistorio says:

       @HowieG  @Lisa Gerber  @ginidietrich  @bdorman264 Thanks Howie! No more Jetson’s style avatar for me.
      And I hope the last employee at least had real Chicago hot dogs chained to his ankles…

      • HowieG says:

         @yvettepistorio  @Lisa Gerber  @ginidietrich  @bdorman264 yes they were real sabretts franks covered in ketchup. So they had the bona fides!

        • yvettepistorio says:

           @HowieG  @Lisa Gerber  @ginidietrich  @bdorman264 Chicago dogs covered in ketchup? That’s just blasphemous! 

  17. Welcome aboard, Yvette! This rules.

  18. woot woot! Hello Yvette! 😀 

  19. yvettepistorio says:

    Congrats Yvette! We’re sad we can no longer drop by your desk but glad we can still connect with you in other ways! You will always be a part of the Cision family and we can’t wait to read all the amazing content you (and Gini!) will share 🙂 Talk soon, and think of us every time you make an afternoon coffee run!
    Lisa (& all your Cision friends!)

  20. Lisa Larranaga says:

    Congrats Yvette! We’re sad we can no longer drop by your desk but glad we will see you all the time online! You’ll always be a part of the Cision family and we can’t wait to read all the great content you (& Gini!) share. Think of us every time you make an afternoon Starbucks run 🙂
    Lisa (& all your Cision friends!)
    PS. Don’t worry, @HowieG , the Jetsons’-style avatar is still alive and well!

  21. Awesome, congratulations Yvette! You’re joining a fabulous team. 🙂

  22. beretta63 says:

    oWooohoooo Yvette!!! Fellow Chi-Town suburban Girlie!!! From AH, now in Toronto!!! Have Portillo’s for me! Tweet me @berettamae 😀

  23. RebeccaTodd says:

    Congrats on your new role Yvette! And your new puppy!

  24. DHLasker says:

     @yvettepistorio So cool to see the real you as your avatar! Now, about those superpowers? Congrats on being among the esteemed @ginidietrich #FF tweeps, and on your new job.

  25. Happy to see you aboard @yvettepistorio . My thought is for you to get down to @ginidietrich ‘s barrista right away so you can be filled in on all her personal quirks and oral needs. You are joining an esteemed group of professionals and coffee devotees. Life is good.

    • yvettepistorio says:

       @annelizhannan  @ginidietrich Thanks Anneliz!! Lol!! I’m heading her way today so I’ll make a pit stop at the Starbucks 🙂 Life is great 🙂

  26. […] Yvette Pistorio: You can find her on Twitter (Spin Sucks and personal), Facebook, LinkedIn, Pinterest,Google+, and here. […]

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