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Gini Dietrich

#FollowFriday: Yvette Pistorio

By: Gini Dietrich | August 3, 2012 | 
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We have a new colleague! One Yvette Pistorio!

Some of you may already know Yvette, as she was at Cision for many years and, most recently, served as community and social media manager for them.

And now she joins us to take her skills and apply them to clients. Not only does she have social media expertise, but she knows how the digital web translates to warm leads in order to cultivate new customers.

Most exciting for each of you, she’ll begin managing the Spin Sucks Twitter account, you’ll see her on our Facebook page, and managing our LinkedIn page. She’ll also be blogging here a couple of times a month.

On the personal side of things, Yvette lives in the northwest suburbs of Chicago, where she and her husband just bought a darling little house. AND they’re getting a new puppy – a Wheaton Terrier! They get to visit her at the end of August and take her home next month, increasing the Arment Dietrich dog family.

I initially met Yvette when she was charged with connecting, and engaging, with PR influencers. She did her job so well, I never felt like she was pitching me, selling me, or trying to get me to do something I didn’t want to do.

She developed the relationship very carefully, read the blog, and discovered areas where I might be able to help all of you through some of the things Cision offers. Of course, because I often get frustrated with my peers on how they pitch media and bloggers, I was always impressed by this.

And now she brings that expertise here where you’ll get to learn from her.

There are a gazillion ways you can find her online (she might even rival me). You can find her on Twitter (Spin Sucks and personal), Facebook, LinkedIn, Pinterest, Google+, and here. Follow her, introduce yourself, and get to know her!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

81 comments
annelizhannan
annelizhannan

Happy to see you aboard @yvettepistorio . My thought is for you to get down to @ginidietrich 's barrista right away so you can be filled in on all her personal quirks and oral needs. You are joining an esteemed group of professionals and coffee devotees. Life is good.

DHLasker
DHLasker

 @yvettepistorio So cool to see the real you as your avatar! Now, about those superpowers? Congrats on being among the esteemed @ginidietrich #FF tweeps, and on your new job.

RebeccaTodd
RebeccaTodd

Congrats on your new role Yvette! And your new puppy!

beretta63
beretta63

oWooohoooo Yvette!!! Fellow Chi-Town suburban Girlie!!! From AH, now in Toronto!!! Have Portillo's for me! Tweet me @berettamae :D

annedreshfield
annedreshfield

Awesome, congratulations Yvette! You're joining a fabulous team. :)

Latest blog post: Test

Cision NA
Cision NA

Congrats Yvette! We're sad we can no longer drop by your desk but glad we will see you all the time online! You'll always be a part of the Cision family and we can't wait to read all the great content you (& Gini!) share. Think of us every time you make an afternoon Starbucks run :)

 

Best,

Lisa (& all your Cision friends!)

 

PS. Don't worry, @HowieG , the Jetsons'-style avatar is still alive and well!

Howie Goldfarb
Howie Goldfarb

Uhm does this mean @yvettepistorio can't use her Jetson's style avatar? 

 

Grats on the #FF Yvette. Not sure if congrats are in order for the new gig. @Lisa Gerber and @ginidietrich make Captain Bligh seem like a patsy I heard. In fact you do know the reason @bdorman264 got into insurance instead of PR is because Gini scared him straight.....into Insurance! 

 

As for Twitter I rarely see people's tweets even while I live on the Twitter. But I heard the tweet stream was filled this week with Chick-FilA lovers who were upset @ginidietrich corrected them for spelling Filet wrong. So I don't envy your job.

 

Well good luck and hope you survive. Last new hire was found at the bottom of Lake Michigan with 30,000 lbs of Chicago Hot Dogs chained to his ankles.

Lisa Gerber
Lisa Gerber

Well, we've only been working together for two days, and we haven't been having any fun yet. at all. Not. 

Excited to have you! and! Really happy to see our Twitter presence come back alive, which I've sadly neglected. :(

hksully
hksully

Man, @ginidietrich  you are one lucky lady! I had the pleasure of working with @yvettepistorio  @cision for 5 years and she is truly amazing! However, I couldn't think of a better place for her to continue to grow. Congrats!

bdorman264
bdorman264

Heaven forbid she tried to 'sell' you something; you've got that radar up, huh? 

 

Sounds like you got a great one Gini, and of course you always want to raise the bar when you make a hire and it certainly appears you have done so. 

 

Nice to see you Yvette; Gini only lets me come by twice a week so I have to pick my spots.....she was afraid I was going to win the new car with the best and wittiest comments.....

 

Good luck putting up with....er, uh working with the Spin Sucks team. 

blfarris
blfarris

Welcome Yvette. While some of us bite they are the minority. I think you'll find it a fun (but somewhat snarky) crowd.

yvettepistorio
yvettepistorio

 @allenmireles Aw, thanks Allen :) You and everyone at Arment Dietrich have been so warm and welcoming! I couldn't have asked for a better team.

yvettepistorio
yvettepistorio

 @bdorman264 Lol!! Thanks Bill, nice to see you too! I'm glad you chose this post as one of your two visits for the week!! 

yvettepistorio
yvettepistorio

 @Shonali Aw, thank you Shonali!!! I adore you too and hope all is well! We need to catch up soon!!

yvettepistorio
yvettepistorio

 @Frank_Strong Thanks so much Frank! I was sneaky and started following a few of Gini's and Spin Sucks followers :)

yvettepistorio
yvettepistorio

 @blfarris Thanks so much!! I love the Spin Sucks community, like you said it's fun and snarky :)

beretta63
beretta63

@yvettepistorio @berettamae Oh, how I miss eclair cake & Chi-town dog

Cision NA
Cision NA

 @yvettepistorio I think I owe you coffee for the awesome new role you left me with :) And I stole your desk too. Let's make a coffee date soon!

Howie Goldfarb
Howie Goldfarb

 @yvettepistorio  @TheJackB be nice Jack until she is broken in properly. Her training regime I heard is grueling (she has to watch Rocky 6 over and over until she knows every line by heart). But will toughen her up. 

yvettepistorio
yvettepistorio

 @TheJackB  @HowieG Da Bears! Watching the Cubs is painful...I bleed Cubby Blue, but it's been a painful season to watch so far.

Trackbacks

  1. […] Yvette Pistorio: You can find her on Twitter (Spin Sucks and personal), Facebook, LinkedIn, Pinterest,Google+, and here. […]