Gini Dietrich

#FollowFriday: Yvette Pistorio

By: Gini Dietrich | August 3, 2012 | 
83

We have a new colleague! One Yvette Pistorio!

Some of you may already know Yvette, as she was at Cision for many years and, most recently, served as community and social media manager for them.

And now she joins us to take her skills and apply them to clients. Not only does she have social media expertise, but she knows how the digital web translates to warm leads in order to cultivate new customers.

Most exciting for each of you, she’ll begin managing the Spin Sucks Twitter account, you’ll see her on our Facebook page, and managing our LinkedIn page. She’ll also be blogging here a couple of times a month.

On the personal side of things, Yvette lives in the northwest suburbs of Chicago, where she and her husband just bought a darling little house. AND they’re getting a new puppy – a Wheaton Terrier! They get to visit her at the end of August and take her home next month, increasing the Arment Dietrich dog family.

I initially met Yvette when she was charged with connecting, and engaging, with PR influencers. She did her job so well, I never felt like she was pitching me, selling me, or trying to get me to do something I didn’t want to do.

She developed the relationship very carefully, read the blog, and discovered areas where I might be able to help all of you through some of the things Cision offers. Of course, because I often get frustrated with my peers on how they pitch media and bloggers, I was always impressed by this.

And now she brings that expertise here where you’ll get to learn from her.

There are a gazillion ways you can find her online (she might even rival me). You can find her on Twitter (Spin Sucks and personal), Facebook, LinkedIn, Pinterest, Google+, and here. Follow her, introduce yourself, and get to know her!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • yvettepistorio

    Wow! This. Is. AWESOME! That’s all I have…thank you Gini 🙂 

    •  @yvettepistorio You’re welcome! Looking forward to seeing you on Monday.

      • yvettepistorio

         @ginidietrich Me too! And saved you a vanilla cupcake…it’s in the freezer and I told my husband to keep his hands off it!

  • magriebler

    Welcome Yvette! I’m new to Spin Sucks myself, but it’s gotten to be fairly addicting. It’s that rare place online where the conversation is funny, clever, insightful AND respectful. People are actually nice to each other; what’s with THAT? Most important, I’m never bored by what I read here and I have the attention span of a gnat. Looking forward to hearing/learning from you!

    • yvettepistorio

       @magriebler Thank you!! It is addicting…I was addicted when I first started reading Spin Sucks too. I hope I can keep your attention span! Lol!!

      • magriebler

         @yvettepistorio I think you’re up to the challenge!

  • How exciting! I’ve been a big fan of your work at Cision plus I love Gini and Spin Sucks….a match made in heaven. Welcome welcome! 

    • yvettepistorio

       @katskrieger Aw, thank you so much Kat!! Gini is great…I remember when Gini called me out on a spelling error I made on the Cision Facebook page. After that, I knew we’d be friends and I’m so excited to be part of her team! 

      •  @yvettepistorio  Did I really? LOL!

        • yvettepistorio

           @ginidietrich Ha, yup!! I’ll never forget b/c I was so excited that you made a comment on the page. I meant to say “wonderful” but typed “wondering” so from then on you said “hope you’re having a wondering day!” Lol!

        •  @yvettepistorio LOL!! Of course I did. I’m such a smart butt (as my mom calls me). 

  • Congratulations on your growing business, Gini!
     
    And, nice to meet you, Yvette! I look forward to seeing you here. Congrats on the new gig!

    • yvettepistorio

       @lauraclick Thank you!! Nice to meet you too!

  • Awesome! Congrats to all of you!

    • yvettepistorio

       @rachaelseda Thanks Rachel!!

  • Welcome, Yvette!! And Northwest Suburbs…me too!!! I am in Crystal Lake!!
     
    Glad to see new Spin Sucks faces!! 

    • yvettepistorio

       @sydcon_mktg Thank you! We love it up on the Northwest side…so much more space and a yard for our new puppy. I’m technically in Chicago, but a block east is Lincolnwood and a block north is Niles, so I might as well be in the burbs 🙂

      •  @yvettepistorio Ah, I know the area well! I grew up  a city brat. Dad worked for the city so we always lived as far out as you could be but still be in the city!!! 

        • yvettepistorio

           @sydcon_mktg Lol! That’s basically what we did…far enough to have more space, but still in the city 🙂

      •  @yvettepistorio We’re in Jeff Park, not so far from you I think.

        • yvettepistorio

           @blfarris Nope, not at all! I’m over in Edgebrook.

        • magriebler

           @yvettepistorio  You’re right by the start of a great bike trail. I know you have to own a dog in order to work at AD. Do you need to own a bike too?

        • yvettepistorio

           @magriebler Luckily I own a bike!! I almost ran into a deer when I was on that trail! 

        • magriebler

           @yvettepistorio Darn deer are always getting confused on who has right of way.

        •  @magriebler  Don’t say anything, but I have a plan for my team to stay in shape during the winter this year. I might involve bicycles. @yvettepistorio 

        • magriebler

           @ginidietrich  @yvettepistorio Your secret is safe with me.

        • yvettepistorio

           @magriebler  @ginidietrich Uh oh…should I be worried?! 

        •  @ginidietrich Um, you better add cross country skis to that, or else I’ll need to get one of those snow-bikes.

        • yvettepistorio

           @Lisa Gerber  @ginidietrich @magriebler I may need something like this after eating all of these cupcakes. First week and I’ve probably gained 5 pounds!!

      • LaurieMahoney

         @yvettepistorio  @sydcon_mktg I was going to give you a hard time for calling our neighborhood the burbs, but thanks for clarifying! We miss you here @ CISION, but happy to see you in such a great place! Looking forward to lunch on my WFH Wednesdays 🙂

  • Well I’m already following, but I’ll just pay special attention now. I need more people to help me make fun of Gini. Welcome, Yvette!

    • magriebler

       @KenMueller It’s all about teamwork!
       

    • yvettepistorio

       @KenMueller Haha! Well, Gini is my boss now so I’ll have to be careful 😉

      •  @yvettepistorio  Look at her already putting you in your place!@KenMueller 

        • yvettepistorio

           @ginidietrich  @KenMueller Lol!! 

        •  @yvettepistorio  @ginidietrich Geez. just remember, Gini is only a figurehead. Kinda like the Queen of England, but not as fashionable.

        •  @KenMueller  @yvettepistorio A shallow figurehead.

  • Welcome Yvette. While some of us bite they are the minority. I think you’ll find it a fun (but somewhat snarky) crowd.

    • yvettepistorio

       @blfarris Thanks so much!! I love the Spin Sucks community, like you said it’s fun and snarky 🙂

  • Wow.  Congrats to both of you!  Already following her too!

    • yvettepistorio

       @Frank_Strong Thanks so much Frank! I was sneaky and started following a few of Gini’s and Spin Sucks followers 🙂

      •  @yvettepistorio Not sneaky at all — smart!

  • I adore Yvette, and think all of you are very lucky! Huge congrats!!!

    • yvettepistorio

       @Shonali Aw, thank you Shonali!!! I adore you too and hope all is well! We need to catch up soon!!

  • Heaven forbid she tried to ‘sell’ you something; you’ve got that radar up, huh? 
     
    Sounds like you got a great one Gini, and of course you always want to raise the bar when you make a hire and it certainly appears you have done so. 
     
    Nice to see you Yvette; Gini only lets me come by twice a week so I have to pick my spots…..she was afraid I was going to win the new car with the best and wittiest comments…..
     
    Good luck putting up with….er, uh working with the Spin Sucks team. 

    • yvettepistorio

       @bdorman264 Lol!! Thanks Bill, nice to see you too! I’m glad you chose this post as one of your two visits for the week!! 

  • hksully

    Man, @ginidietrich  you are one lucky lady! I had the pleasure of working with @yvettepistorio  @cision for 5 years and she is truly amazing! However, I couldn’t think of a better place for her to continue to grow. Congrats!

    • yvettepistorio

       @hksully  @ginidietrich  @cision Aw, Heidi! Thank you 🙂

  • Congrats to all of you! I had the pleasure of chatting with Yvette just yesterday and she is delightful. 🙂

    • yvettepistorio

       @allenmireles Aw, thanks Allen 🙂 You and everyone at Arment Dietrich have been so warm and welcoming! I couldn’t have asked for a better team.

  • Hi Yvette,
     
    It is nice to meet you.

    • yvettepistorio

       @TheJackB Nice to meet you too!

      •  @yvettepistorio  @TheJackB be nice Jack until she is broken in properly. Her training regime I heard is grueling (she has to watch Rocky 6 over and over until she knows every line by heart). But will toughen her up. 

        •  @HowieG  @yvettepistorio We could just force her to watch the Cubs and the Bears play- that is pretty painful.

        • yvettepistorio

           @TheJackB  @HowieG Da Bears! Watching the Cubs is painful…I bleed Cubby Blue, but it’s been a painful season to watch so far.

  • Well, we’ve only been working together for two days, and we haven’t been having any fun yet. at all. Not. 
    Excited to have you! and! Really happy to see our Twitter presence come back alive, which I’ve sadly neglected. 🙁

    • yvettepistorio

       @Lisa Gerber Lol!! I like to bring a little spice with me.” So excited to be here 🙂

  • Uhm does this mean @yvettepistorio can’t use her Jetson’s style avatar? 
     
    Grats on the #FF Yvette. Not sure if congrats are in order for the new gig. @Lisa Gerber and @ginidietrich make Captain Bligh seem like a patsy I heard. In fact you do know the reason @bdorman264 got into insurance instead of PR is because Gini scared him straight…..into Insurance! 
     
    As for Twitter I rarely see people’s tweets even while I live on the Twitter. But I heard the tweet stream was filled this week with Chick-FilA lovers who were upset @ginidietrich corrected them for spelling Filet wrong. So I don’t envy your job.
     
    Well good luck and hope you survive. Last new hire was found at the bottom of Lake Michigan with 30,000 lbs of Chicago Hot Dogs chained to his ankles.

    • yvettepistorio

       @HowieG  @Lisa Gerber  @ginidietrich  @bdorman264 Thanks Howie! No more Jetson’s style avatar for me.
       
      And I hope the last employee at least had real Chicago hot dogs chained to his ankles…

      •  @yvettepistorio  @Lisa Gerber  @ginidietrich  @bdorman264 yes they were real sabretts franks covered in ketchup. So they had the bona fides!

        • yvettepistorio

           @HowieG  @Lisa Gerber  @ginidietrich  @bdorman264 Chicago dogs covered in ketchup? That’s just blasphemous! 

  • Welcome aboard, Yvette! This rules.

    • yvettepistorio

       @jasonkonopinski Thanks so much Jason!!

  • woot woot! Hello Yvette! 😀 

    • yvettepistorio

       @roastedkeyboard
      Hello 🙂

  • yvettepistorio

    Congrats Yvette! We’re sad we can no longer drop by your desk but glad we can still connect with you in other ways! You will always be a part of the Cision family and we can’t wait to read all the amazing content you (and Gini!) will share 🙂 Talk soon, and think of us every time you make an afternoon coffee run!
     
    Best,
    Lisa (& all your Cision friends!)

  • Lisa Larranaga

    Congrats Yvette! We’re sad we can no longer drop by your desk but glad we will see you all the time online! You’ll always be a part of the Cision family and we can’t wait to read all the great content you (& Gini!) share. Think of us every time you make an afternoon Starbucks run 🙂
     
    Best,
    Lisa (& all your Cision friends!)
     
    PS. Don’t worry, @HowieG , the Jetsons’-style avatar is still alive and well!

    • yvettepistorio

       @Lisa Larranaga  @HowieG Thank you Lisa! Congrats to you too 🙂

      • Lisa Larranaga

         @yvettepistorio I think I owe you coffee for the awesome new role you left me with 🙂 And I stole your desk too. Let’s make a coffee date soon!

        • yvettepistorio

           @Lisa Larranaga Haha! Ok, sounds good 🙂

  • Awesome, congratulations Yvette! You’re joining a fabulous team. 🙂

    • yvettepistorio

       @annedreshfield Thanks so much Anne! I am joining a fabulous team…very excited about it 🙂

  • beretta63

    oWooohoooo Yvette!!! Fellow Chi-Town suburban Girlie!!! From AH, now in Toronto!!! Have Portillo’s for me! Tweet me @berettamae 😀

    • yvettepistorio

       @beretta63  @berettamae mmmmmmm…Portillo’s!

      • beretta63

        @yvettepistorio @berettamae Oh, how I miss eclair cake & Chi-town dog

  • Congrats on your new role Yvette! And your new puppy!

    • yvettepistorio

       @RebeccaTodd Thanks so much Rebecca!! I’m very happy to be here 🙂

  • DHLasker

     @yvettepistorio So cool to see the real you as your avatar! Now, about those superpowers? Congrats on being among the esteemed @ginidietrich #FF tweeps, and on your new job.

    • yvettepistorio

       @DHLasker  @ginidietrich Lol!! Yes, you finally get to see the real me! And thank you 🙂

  • Happy to see you aboard @yvettepistorio . My thought is for you to get down to @ginidietrich ‘s barrista right away so you can be filled in on all her personal quirks and oral needs. You are joining an esteemed group of professionals and coffee devotees. Life is good.

    • yvettepistorio

       @annelizhannan  @ginidietrich Thanks Anneliz!! Lol!! I’m heading her way today so I’ll make a pit stop at the Starbucks 🙂 Life is great 🙂

  • Pingback: Complete Compilation: The 2012 #FollowFriday Recommendations | Spin Sucks()

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