Gini Dietrich

Fortune 500 Executives Aren’t Using Social Media and That’s OK

By: Gini Dietrich | July 16, 2012 | 
100

Some of you may have seen the report last week that shows 70 percent of Fortune 500 executives aren’t using social media.

I’m not sure why we needed a study to tell us this. I mean, really. Is that a surprise?

Fortune 500 executives have one job: To grow the company and provide value to its stockholders. They have teams of people who build the brand and communicate with customers and protect the reputation.

Big company leaders have never sat in the customer service center and taken phone calls or emailed back and forth with upset buyers (with the exception of Steve Jobs who did it with great joy).

Executives Using Social Media

So why do we expect them to be using social media?

In fact, the more time I spend on the road with business leaders of companies of every size, it’s more and more apparent no one at the top is using these tools to communicate with their families, let alone their customers.

It is a completely different conversation than it was four years ago, when I began my speaking career. I remember one entrepreneur told me the hardest job is the one holding the lantern while leading everyone down a dark path.

Now there are lots of lights along the social media path. Executives understand this is how their customers want to communicate with them. And they understand this is how the young professionals joining their organizations right now expect to communicate with them.

But is it up to them to be the ones using it on behalf of the companies they lead?

The Stats

There are some interesting stats from the survey:

  • Five of the 19 CEOs on Twitter have never tweeted.
  • Twenty-five of the 38 CEOs on Facebook have less than 100 friends.
  • The only social network that these CEOs outdo the U.S. public on is LinkedIn (129 of the CEOs have profiles vs. one-fifth of Americans).
  • Only four CEOs are on Google + (and that includes Larry Page).
  • None are on Pinterest (which has 12 million American users).
  • Only one CEO blogs (John Mackey of Whole Foods), but it hasn’t been updated since November 2011 (so does it really count?).

Is it with Ease?

We’re straddling at least four (if not five) different generations at work right now. The Traditionalists and Baby Boomers do not understand how social media can affect their business growth. They are now beginning to understand why they should be considering it, but asking them to participate is akin to rewiring their brains: In some cases, it’s impossible.

Even my peers, the Gen Xers, are resistant. We didn’t grow up with technology; most of us got email either late in college or not until after we began our careers. Taking a computer class meant learning how to code on DOS.

So using the computer to communicate is about as foreign as learning a new language.

Grow Your Company or Be Active on Social Media

Mitch Joel asked that very question on a blog post he wrote about the topic last week: Should you grow your company or be active on social media?

I don’t think it’s an either/or question.

For instance, I run a growing company and I use social media to communicate with prospects, clients, my team, and even competitors. But does that mean Mr. Fortune 500 CEO has to do the same?

Should every company be using the tools their customers are using to communicate? Absolutely!

Should it be the CEO managing those tools? Not necessarily.

If the leader has the time and the wherewithal AND sees a return on their investment (i.e. increased revenues, improved margins, or a shortened sales cycle), by all means, tweet away! But there are plenty of people inside these organizations who can manage it, as long as the strategy is led by the corner office.

What do you think?

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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100 Comments on "Fortune 500 Executives Aren’t Using Social Media and That’s OK"

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John_Murphy
4 years 2 months ago
Gini, I think there is a difference between being active on social media and being aware of what is happening in that space. I do not think that it is necessary for CEOs to be active, but I do think it would be a blind spot for a CEO not to be aware of what is happening on social media either in regard to their own business or their industry. I believe that it is the responsibility of every CEO to familiarize themselves with various elements of social media because failure to do so is leaving them very out of… Read more »
ginidietrich
4 years 2 months ago

 @John_Murphy Totally agree with you! I also would love to see more CEOs taking an active role, just like they do in business development, but I also know that could be asking too much. 

KenMueller
4 years 2 months ago

 @ginidietrich  @John_Murphy I think the learning curve will happen here, but will be slow. Social media is just so foreign for these people. Most CEOs tend to fall in the 45+ male category, which is the last group of people to even think about social media. 

Shonali
4 years 2 months ago

 @ginidietrich What @John_Murphy said. #thatisall

KenMueller
4 years 2 months ago
With the bigger companies, while the CEO doesn’t need to be managing the company’s presence, and while they don’t have to be on social media, I think there are some definite pluses to having some sort of active presence.    I’m writing a post about trust and confidence right now, and what we are seeing is a very low level of trust in a lot of major institutions, including big business and wall street. In fact, in the Harris poll, of all the institutions they asked about, we have the highest level of trust in small business, with wall street… Read more »
ginidietrich
4 years 2 months ago
 @KenMueller It’d be a short study, based on the stats pulled from this study. The Whole Foods CEO is blogging, but hasn’t updated in nine months. Not even Tony Hsieh tweets anymore. I think the bigger issue is in the time vs. results area. For so long they’ve been hearing, “What’s the ROI of your mom?” when it comes to social so they think there isn’t a way to measure it. But the opposite is completely true. If they just knew how to measure it, they’d find some of the things they’re doing to grow their businesses isn’t as effective as… Read more »
jasonkonopinski
4 years 2 months ago
 @ginidietrich  @KenMueller  @John_Murphy I think we’re starting to reach an equilibrium with social, because it puts emphasis on curation and reputation. Institutions enjoy a certain level of trust and confidence as curators in the public eye through traditional media vs. digital (I know this is isn’t directly related to the question at hand, but I think it’s worth discussing – http://tritondigital.com/Media/Default/Documents/2012-06-01-Media-Influence-Survey.pdf)    CEOs need to be aware of what is happening in the space and understand how the rise of social is pushing organizations toward fluidity and near-real-time responsiveness – and that means substantially more than activity on social networks. I’m really interested to… Read more »
ginidietrich
4 years 2 months ago

 @jasonkonopinski  We’ve been doing some work both in financial services and in healthcare. There are loopholes and some companies are doing some really interesting – and innovative – things to comply, but also use the tools efficiently.

jasonkonopinski
4 years 2 months ago

 @ginidietrich Locally, I’ve seen some interesting (and innovative) things happening with United Concordia and Highmark. 

KenMueller
4 years 2 months ago
 @jasonkonopinski  @ginidietrich Highmark is actually a client of mine, and the new President/CEO has some really cool ideas, and gets it. I’m excited to see where he takes things both on the corporate and personal level.   Where the real issues are is with independent financial planners, because they are not only bound by federal and state regulations, but they all belong to one of several specific oversight organizations which are incredibly restrictive. The social media policies of these organizations are primitive at best. I’m working with two local financial planners who want to do a lot, but their hands are really… Read more »
annelizhannan
4 years 2 months ago
Each of the comments by @KenMueller @jasonkonopinski and @John_Murphy raise solid points. We all may agree that the management of social media is not a fundamental responsibility of the CEO role but the simple presence instills a level of confidence that the corner office is acknowledging the value of social media at the top level.   I have noticed a slow but increasing number of Twitter accounts under the personal name of the CEO. Initially, I rejected to ‘follow’ as there were no tweets coming from the account yet thousands of followers. I thought it was a waste of time, as a hollow… Read more »
ginidietrich
4 years 2 months ago

 @annelizhannan  Interesting…so you do follow, but not in order to get anything of value from them. Rather to support the fact that they’re at all?

annelizhannan
4 years 2 months ago

 @ginidietrich I am not sure I understood your last question but I do follow in hopes that there will be a response of value to me.  In other words, I am allowing them a test period to listen to the conversation, a grace period. 
 
The test period has its limits. If no response by the time I clean my feed (usually monthly) then it ends. No response, no value to me, no follow. I think it is called ’empty suit’ ;).

kathryn
4 years 2 months ago
Thanks for the post, Gini, and as you state, no surprise on these stats.  The return on investment for any element of a business plan and strategy for a Fortune 500 is not dependent upon the personal execution by the CEO.  But what is critical is that the CEO’s appreciate and understand the emergence of social media as a platform that is relevant for both B2B and B2C businesses in support of both listening and reaching out and engaging their potential and current client base.   Depending upon the business and industry, the statistics measured that may be of more… Read more »
ginidietrich
4 years 2 months ago

 @kathryn It’s like anything else, right? I know where my strengths lie (communications) and where they don’t (HR and management). So I hire people to do the stuff where I’m weak. That doesn’t mean I don’t know what’s going on in those areas or that I don’t set the strategy. It just means I don’t execute (thank heaven).

3HatsComm
4 years 2 months ago
Like you I don’t think it’s an either/or proposition. At that level, I’ve always argued that I wanted those leaders to freaking LEAD be they CEOs or politicians or whatever. I don’t need TPTB writing their own blogs, speeches, posting their tweets, taking calls in the service center. It’s a waste of their time and talents, not to mention those of the people hired to do that – who frankly, can do it better.    Being ‘connected’ to what it is, having an understanding of the way it works, when, where, how – that’s what they need – and proper… Read more »
ginidietrich
4 years 2 months ago

 @3HatsComm  Mitch used the very good example of the BP CEO. He just wanted to get back to life on his yacht instead of dealing with irate customers.

jelenawoehr
jelenawoehr
4 years 2 months ago
The cost of a social media screwup by the CEO is infinitely greater than the benefits of having a CEO who doesn’t really fully “get” social media or have a gift for connecting with customers in short snippets of text, using social media anyway. A CEO who truly is GOOD at social media should use social media, but I’m not surprised that current Fortune 500 CEOs aren’t on that list. Social media won’t have much measurable benefit for a CEO unless they’re a Jobs-like figure who can use their own connection with customers and star power to drive sales. But… Read more »
ginidietrich
4 years 2 months ago

 @jelenawoehr For those already using the tools, it’s how we communicate. So I can’t imagine getting the top role means you stop. I mean, look at President Obama when he took office. He nearly died when they took away his BlackBerry and they had to figure out how to give it back to him.

HowieSPM
4 years 2 months ago
This is simple stuff. You know I have crunched the numbers. You can not reach 8 in 9 consumers in the US today via Facebook. You can’t reach 24 in 25 consumers via Twitter. Many more have accounts but will not be active today. With only 13 minutes spent using social per person in the US per day then why should it be a big focus for a big company CEO. Time is money for them. If you make $1000 an hour will you spend time facebooking? Especially when Social is less powerful for major B2B companies than B2C because… Read more »
ginidietrich
4 years 2 months ago

 @HowieSPM But it’s not just Facebook and Twitter. It’s blogging and videos and podcasting and other kinds of content that is very, very powerful when done well.

HowieSPM
4 years 2 months ago
 @ginidietrich well you know Mark schaefer had that discussion with mitch joel I think in a podcast interview. I actually agree with you that it is powerful content. I just wonder if the readers won’t be more business peers and b-schoolers and investors vs customers. I would love to read what the CEO of Cisco or IBM or even the hated Walmart has to say. Would I RSS feed it? Or would I see it when I went to their website?   But I think we missed the biggest point here. Lawsuits. What might a CEO blog or tweet about… Read more »
ginidietrich
4 years 2 months ago

 @HowieSPM They did debate it. But it was over whether or not they can have ghost writers. 

lauraclick
4 years 2 months ago
As I said over on mitchjoel ‘s post, I’ve been chewing on this for awhile. A few months back, a study came out that said customers had a higher level of trust for companies where the CEO was engaged on social media. While I get that might be true, it’s not necessarily practical. After all, do we want the CEO to be tweeting or being captain of the ship? There are definitely some CEOs who are skilled at doing both, but don’t force it on CEOs without the time, communication skills or desire to engage in social social media. Smart CEOs… Read more »
HowieSPM
4 years 2 months ago
 @lauraclick here is where the marketing surveys fail in my opinion. If I ask ‘Would you trust a CEO more that responds on Twitter and Facebook’ what would be my response. No different than if they answered the customer service line. But if I asked ‘Would I expect a CEO to respond on twitter or facebook’ or ‘Have you ever seen a tweet from them if you follow them’ the answer will be no. The first because rationally you feel they should be fixing the reason you complained vs tweeting you. The second because we see only 3% if we… Read more »
adamtoporek
4 years 2 months ago

 @HowieSPM @lauraclick Very true Howie. This is always a catch in surveys/polling. Depending on how question is put, “How do you feel about X” needs to often be contextualized by “how much does it matter to you.”

Marcus_Sheridan
4 years 2 months ago

I don’t think execs should be required to use all this “stuff” we talk about day in and day out, but I do think they have a responsibility to their organization to be aware of marketing tools and trends, and then respond accordingly.
 
So that’s where I have my beef–choosing ignorance over awareness, all because “it ain’t their shtick.”
 
To me, that’s like being a business owner and never looking at the books because you have an accountant doing it all for you. WTH??
 
Good stuff G’
 
Marcus

ginidietrich
4 years 2 months ago

 @Marcus_Sheridan THAT is a great example…you look at the books if you run a business, even if you have an accountant running things. You absolutely should know the benefits of social and push it throughout the ranks.

SociallyGenius
4 years 2 months ago

Well, when the new CEO’s escort the old CEO’s to their lonely seat on the shareholders board, we can point to this post as the reason why.

I mean if L. Boone Pickens can roast Drake on Twitter about being a small-timer, what the hell are these other fat cats waiting for?

ginidietrich
4 years 2 months ago

 @SociallyGenius As they laugh all the way to the bank…

Hajra
4 years 2 months ago
Basically what works for them. If you can run a Fortune 500 without blogging and tweeting about it, its really okay. People and customers would know you just as well. But if you want to go ahead and have a direct reach and it works for you, then it might be just as well.    But it needs to be seen whether an active social media presence might be beneficial for the sale considerably. For example, say maybe for crisis management; a tweet from the boss might make a difference to the customers, maybe to the media also, before the… Read more »
ginidietrich
4 years 2 months ago

 @Hajra  A good example of that is when Carnival Cruise Lines had their trouble last year. Their CEO was tweeting but, when that happened, he shut it off. It would have gone a loooooong way if he’d used his following to apologize.

billquiseng
4 years 2 months ago
I agree with @John_Murphy and @Marcus_Sheridan . The CEO just needs to be aware of how social media can enhance the business. For example, while J.W. Marriott, Jr. does not have a profile on Facebook or Twitter, the Marriott brands (Marriott, Ritz-Carlton, Renaissance, etc)  do seem to have a strategic social media plan in interacting with guests and reaching out to potential customers via YouTube, Facebook and Twitter. And that is good enough for customers to stay loyal to the brand. As long as someone is listening; it doesn’t have to be the CEO. JW Marriott, Jr. does have a blog (since he… Read more »
Marcus_Sheridan
4 years 2 months ago

 @billquiseng Jim Rohn= greatest ever. Nice call.

ginidietrich
4 years 2 months ago

 @billquiseng  I wonder why they didn’t count Marriott’s blog? Maybe because it’s not written solely by him? Interesting.

Justicewordlaw
4 years 2 months ago

This doesn’t really surprise me or bother me whatsoever that these executives don’t use social media. It gets to a point in your business where you have a team of people focusing on those areas of your business for you so your main focus should be on pleasing your stockholders and trying to stay comfortable within your position at the same time.

ginidietrich
4 years 2 months ago

 @Justicewordlaw I tend to agree with you, but think there are CEOs suited to using the tools…like Tony Hsieh from Zappos.

bdorman264
4 years 2 months ago

Hey, I don’t want to be ‘that guy.’ Yes, I’m a baby boomer and most of my friends, CEO’s included don’t want to ‘fool’ with social because they are ‘too old’ or too something. Obviously it will only become bigger instead of going away and therefore, I was ready to jump in and learn as much as I could. Obviously, I don’t ‘learn’ too well at times, but I’m glad I have made the commitment.
 
If nothing else, it helps keep me young in spirit and I feel somewhat relevant in ‘my’ realm of social. 

ginidietrich
4 years 2 months ago

 @bdorman264 What?! And here I thought you were a Millennial. 

bdorman264
4 years 2 months ago

 @ginidietrich Nah, me and my son just look like brothers……:). 

TheJackB
4 years 2 months ago

Shout out for Generation X- Woohoo. Used to hate being called that, but we’ll set that aside.
 
Lack of visibility doesn’t mean they aren’t using social media or spending any time influencing how it is used or what is said.
 
 

ginidietrich
4 years 2 months ago

 @TheJackB I still hate being called that, especially when it was related to our need for instant gratification, but we’re no longer the bad guys with the Millennials in the workforce now.

HowieSPM
4 years 2 months ago

 @ginidietrich  @TheJackB I love being called Gen-X more because that was an old skool punk band that spawned billy idol. I always took it as the F-off Generation to the conservative baby boomers myself.

TheJackB
4 years 2 months ago

 @HowieSPM  @ginidietrich I had a friend who had a man crush on Billy Idol. Every year he’d dye his hair blonde for Halloween.
 
When I first started working the baby boomers in my office were decent people, but some of the older…
 
Damn if I didn’t hear war stories about Korea and Vietnam daily and how we Gen X’ers never would have survived.

rdopping
rdopping
4 years 2 months ago
It has probably been said but anybody in a C-suite leadership position is thinking strategy and they certainly have a hierarchy that does the ground work to support the strategic direction.   In my view, the CEO needs to drive the strategic direction of a companies media presence and can only support an arm like social after understanding the benefits. Expecting the C-suite to participate seems like it would be counter-productive.   The stats are not surprising. Where it might get interesting is the small to mid-size companies innovating on social strategy to nip at the heels of the big… Read more »
ginidietrich
4 years 2 months ago

 @rdopping She writes his blog posts?! Mickey Mouse writes his blog posts? *He* writes his blog posts?

rdopping
rdopping
4 years 2 months ago

@ginidietrich She does.

ginidietrich
4 years 2 months ago

 @rdopping  Ah man. I wish it’d been Mickey Mouse.

rdopping
rdopping
4 years 2 months ago

@ginidietrich Mickey’s fingers are too fat to type.

ginidietrich
4 years 2 months ago

 @rdopping  Maybe he has a typist?

FaraiToday
FaraiToday
4 years 2 months ago

Great article Sir Trev! Thanks for sharing this…RT @TrevorMadondo: Fortune 500 Executives Aren’t Using Social Media http://t.co/iUyPNsPj

jeffespo
4 years 2 months ago

You are right, this should not shock anyone my dear @ginidietrich … often all of us get stuck in the whole I am more important than I think I am and social media is the best hype-bubble. At the end of the day it is their job to make money. I would argue though that senior folks in marketing including CMOs should  have an understanding of social and how their business is using it. I have talked to folks, whose coworkers in marketing and executives who still think social is a fad. And these are MARKETERS. 

ginidietrich
4 years 2 months ago

 @jeffespo That pains me, Espo. But so does trying to figure out a scar that looks like a cut or a shin.

jeffespo
4 years 2 months ago
 @ginidietrich you are a hater… you are just jealous of my mad kindergarten drawing skills… and it was a sick drawing, but hey only 5 other people guessed it instantly when you posted on FB so bring it to the Spin Sucks crew to try to mock me… I see what you are doing here…See the lack of caring does not surprise or pain me at all. The fact of the matter is that social media represents change, which makes people uneasy and uncomfortable since they can’t keep up with trends while focusing on their primary job function. I would also… Read more »
ginidietrich
4 years 2 months ago

 @jeffespo Your mad drawing skills that had only four fingers (or toes).

jeffespo
4 years 2 months ago

Don’t hate… I suck but was pretty obvious on FB to everyone when you posted it to humilate me… smooches…

ginidietrich
4 years 2 months ago

 @jeffespo OK. You win. It was to humiliate you. In my defense, I went to text it to you, but didn’t have your number. So I used the next best communication method.

jeffespo
4 years 2 months ago

 @ginidietrich no winning or whining needed 🙂 sent it along to you as well. You know what is odd, was looking to text you something last weekend and had nothing as well. #damntech
 

Jeffwildside
Jeffwildside
4 years 2 months ago

@ginidietrich We had a similar go when I suggested a separate channel 4 business n u pooh-poohed that. I guess idea’s from laymen r a no go?

BobReed
4 years 2 months ago

No shock.  And no less of shock that than the survey several years back that found leaders of PR firms about as engaged on social platforms as these CEOs. Go back even further to the true upper management luddites that said touching a keyboard is what programmers and secretaries do.  Hard to tear down ivory towers.
 

OnPath
OnPath
4 years 2 months ago

@ginidietrich CEOs need to be face and voice of their brand. Richard Branson (Virgin) rec this to Sara Blakely (Spanx). Look at her now.

ginidietrich
ginidietrich
4 years 2 months ago

@OnPath Do you think all CEOs need to be face, though? What if they’re not the entrepreneur/business owner?

OnPath
OnPath
4 years 2 months ago

@ginidietrich Good point – if the CEO is not the founder then perhaps the founder should be the face and voice.

ginidietrich
ginidietrich
4 years 2 months ago

@OnPath Or, if it’s a Fortune 500 company, someone inside the organization should be, but not necessarily the CEO.

adamtoporek
4 years 2 months ago

Agree with the “they’ve got others things to do with their time” response. Unless the CEO is a celebrity like Mark Cuban, do consumers really care what the CEO thinks? Do they even know who the CEO is? 
 
Hard to imagine the ROI is there in most cases. To wit, I would be very curious to know the traffic on Mackey’s blog and if that had anything to do with his posts falling off. All CEOs should understand social, of course, as it is the most transformative business trend of the past few years. Past that, most probably don’t need it.

ginidietrich
4 years 2 months ago

 @adamtoporek But then you look at Tony Hsieh who built his company’s reputation by tweeting. No one knew who he was when he started. Heck, hardly anyone knew Zappos. So what’s the right answer?

jeffespo
4 years 2 months ago

 @ginidietrich  @adamtoporek But do you see Jeff Bezos tweeting?

adamtoporek
4 years 2 months ago

 @jeffespo  @ginidietrich Agreed Jeff. There will always be exceptions, and I would consider Hsieh one (author, biz celebrity), but if you scroll through the Fortune 500, I think the list of CEOs that need to be on social personally would be pretty small.

jeffespo
4 years 2 months ago

 @adamtoporek  @ginidietrich but would pull out the GI Joe quote on knowing as it is half the battle. You don’t need to be a social media Jedi, but at least be able to honestly talk about it and its benefits (or not) to your company

annedreshfield
4 years 2 months ago

I’m absolutely not surprised. I think it definitely depends on the industry, too — my dad works in the paperboard industry, and it’s very “old school” sales, leadership, and business tactics. But I work at a startup, and for certain roles, if you’re not on social media then you may not even be considered for the job. It’s all a matter of perspective. Also, there’s the flip side — you might give a CEO a Twitter account and tell him to tweet, but what if he says something that reflects poorly on the company? 

ginidietrich
4 years 2 months ago

 @annedreshfield It’s hard for me to believe a CEO wouldn’t know the right things to tweet, but it absolutely happens. And, on the other side of the coin, if you’re working at Livefyre or Arment Dietrich, you’d better be out there. After all, it’s what we do.

ginidietrich
ginidietrich
4 years 2 months ago

@1SamJones My pleasure! Glad you liked it.

trackback

[…] my pal Gini Dietrich (even though she has zero skills in Draw Something, we are still cool) wrote a post showcasing social media usage by CEOs in the Fortune 500. Unsurprisingly the usage in this group was quite […]

ASI_Blog
ASI_Blog
4 years 2 months ago

Even if they are not actively tweeting, blogging, or posting on Facebook, Google+, etc., I think all CEOs should get the gist of it all, at the very least. As for them actually using social media, I guess it really depends on how knowledgeable they are, in general, on how each site works and how to not directly or indirectly embarrass themselves (and the company) – i.e. bad grammar.
 
Anyway, great article!  I also posted it on our blog here:
 
http://www.amirashiraz.com/blog/2012/07/18/fortune-500-ex…a-and-thats-ok/

ginidietrich
4 years 2 months ago

 @ASI_Blog I totally agree with you!

trackback

[…] line with our previous posting of “Fortune 500 Executives Aren’t Using Social And That’s OK” article, this post reinforces the need for most employees to learn the ins and outs of […]

samfiorella
4 years 2 months ago
We can’t expect traditional CEOs to tweet/share/blog for fun or business. We do expect them to drive bottom line returns.   The question is when does social engagement equate to increasing bottom line profits?   – When the CEO uses it to better understand the customer experience? – When he becomes more trustworthy to staff and customers (as illustrated in eMarketer research)? – When he increases feedback and brainstorming among employees through internal social networks like Yammer? – When increases the reputation and brand awareness of the business thus acquiring new customers or reducing churn?   The “Big Guys” among… Read more »
ginidietrich
4 years 2 months ago

 @samfiorella I know! I know! When his Klout score is high enough he gets freebies!

hessiej
4 years 2 months ago
While CEOs should, at the the very least, have a presence on social media, there is no real urgency for them to do so. I am going to be a devil’s advocate. If I have a 10 year old car that runs almost as well as the day I bought it; if the same maintenance plan were applied from day one then why should I change it? The truth is CEOs are not necessarily in tune with the new media. It has not proven that it will trump today’s methods to make money or save money– which are the goals… Read more »
ginidietrich
4 years 2 months ago

 @hessiej I spend A LOT of time on the road counseling business owners and leaders on the use of the web in their business growth. Five years ago, they were saying things like “it’s a fad” or “my wife uses it to keep up with the grandkids.” Now they’ve changed their tune and admit it’s the way things are going and they need to implement it into their own organizations. And then they introduce me to someone on their marketing team, with their blessing.

AllenDavidov
AllenDavidov
4 years 2 months ago

@hessiejones talked about the social media knowledge gap and value behind our @stjohnsrehab #foundation ceo getting more involved.

hessiejones
hessiejones
4 years 2 months ago

@AllenDavidov @stjohnsrehab great business case Allen! It has to be done. It’ll good to see someone in an F-500 step up to the plate:)

AllenDavidov
AllenDavidov
4 years 2 months ago

@hessiejones its is and a lot of it boils down to digital strat and goals. Needs to make sense. Cc:@stjohnsrehab #foundation

pavelnovel
pavelnovel
4 years 2 months ago
Great article. Refreshing take as well. Many people get caught in the “hype” of social media and treat it like the only activity that’s worthwhile. You make a great point about that it shouldn’t be an either/or question; all the time a CEO, or another C-level exec, is faced with a decision about how to proceed. They weigh out the costs and benefits. I’m sure the CEOs realize that to be effective on social media, they must spend a few weeks getting working with it before they can realize how to even begin to use it for their business. For… Read more »
ginidietrich
4 years 2 months ago

 @pavelnovel Exactly. You said what took me 600 words to say. Amen.

PavelNovel
PavelNovel
4 years 2 months ago

@markwschaefer This is a great take on the issue. Thanks for sharing it Mark! And thank you @ginidietrich for writing it!

ginidietrich
ginidietrich
4 years 2 months ago

@PavelNovel My pleasure! Glad you liked it @markwschaefer

biztag
4 years 2 months ago

With exception of Steve Jobs… Wait, what is the most valuable company in the World again? Doing and understanding can be one in the same, to be a great deligator you must engage in driving forces. If that means learning new and trending strategy, then adoption may be key to reaching new stock holding success. CEO’s are exposed to so many interesting scenarios every hour of every day, sharing their insight, thoughts and ambition may present unique opportunity throughout the world. ie #askrichard …trending! *biztag

ginidietrich
4 years 2 months ago

 @biztag I don’t disagree. I run a company and I’m involved in social media. When people tell me it makes sense I am because I am a communicator, that really irks me. I know plenty of PR firm leaders who aren’t using social media. It’s simply about understanding how the world is evolving and keeping up with it.
 
That said, there are bigger implications for a Wall Street CEO to be using social media than a Main Street CEO.

biztag
4 years 2 months ago
@ginidietrich I think your article post was interesting, everything else aside. It seems you and I are coming into a gray area. Original title of your post is “Fortune 500 executives aren’t using social media, AND THAT’S OK” I would be glad to hear your thoughts on “there is bigger implications of a Wall Street CEO,” in some other post, however I have listed some prime examples of the biggest CEO’s ever using social media, right now! POV I suppose, may as well of read; Dinosaurs aren’t using Social media and thats OK. Michael- CEO *biztag p.s. thx for the… Read more »
ginidietrich
4 years 2 months ago

 @biztag Funny thing…actually using social media to be social, huh?

daverage
daverage
4 years 2 months ago

@markwschaefer hi mark. Wouldn’t normally do this, but it has some relevance to you last shared links. http://t.co/cCa7JkeR my latest blog

markwschaefer
markwschaefer
4 years 2 months ago

@daverage Great! Sounds like things are rolling for you!

daverage
daverage
4 years 2 months ago

@markwschaefer Could be a lot worse 🙂 Thanks again !

daverage
daverage
4 years 2 months ago

@markwschaefer and info realise the irony of what I write about not harassing influential people and my previous message to you.

ginidietrich
ginidietrich
4 years 2 months ago

@biztag Thanks!

Karin 2
Karin 2
4 years 2 months ago
The comment from David Churbuck is a great example of a failure to see the opportunity in using social channels both internally and externally to develop a stronger link between the employee experience and the customer experience. The content of what a CEO or an HR person posts to any social network is within their control and provides an excellent opportunity to share knowledge, respond quickly to problems, and match the branding message to the humans inside the organization. It is the silence of the people with the “C” level titles to recognize that the more remote they are from the… Read more »
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4 years 28 days ago

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Juliwilson789
Juliwilson789
1 year 4 months ago

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