Comments on: Fortune 500 Executives Aren’t Using Social Media and That’s OK

By: Facebook is Not a Strategy

Facebook is Not a Strategy — Thu, 30 Aug 2012 10:01:55 +0000

[...] Fortune 500 Executives Aren’t Using Social Media and That’s OK (spinsucks.com) [...]

By: Best of Remix: 10 Advertising Slogans Built for Social Media

Best of Remix: 10 Advertising Slogans Built for Social Media — Tue, 24 Jul 2012 10:00:46 +0000

[...] Fortune 500 Executives Aren’t Using Social Media and That’s OK (spinsucks.com) [...]

By: Karin 2

Karin 2 — Mon, 23 Jul 2012 17:47:41 +0000

The comment from David Churbuck is a great example of a failure to see the opportunity in using social channels both internally and externally to develop a stronger link between the employee experience and the customer experience. The content of what a CEO or an HR person posts to any social network is within their control and provides an excellent opportunity to share knowledge, respond quickly to problems, and match the branding message to the humans inside the organization. It is the silence of the people with the “C” level titles to recognize that the more remote they are from the employees in the organization and the customers the more difficult the recovery will be. When problems arise, be it a dive in the stock value, a large recall due to quality issues, a class action lawsuit based on poor employee relations practices, an oil spill etc., the more difficult the recovery will be. People are no longer content with the stock PR responses to problems as they tend to generate distrust based on too many experiences with a PR response that does not reflect the real actions of the company decision makers. Perhaps one of the most frustrating experiences for a customer is that the marketing and advertising messages bring one to a business only to discover that the people behind the brand do not reflect the expectations set out. A significant contributor to this disconnection is internal communication weaknesses that can be found in many organizations but the larger the organization, the bigger the problem. This type of problem is often found in the presentation of a role and company culture by a recruiter and hiring manager vs. the experience of the employee once on staff. Consider this one point for now: the outsourcing of many jobs overseas has resulted in not just job loss locally but in an upsurge in customer dissatisfaction. There are noted problems with quality, shipping issues for tangible products, difficulty understanding the CSA, inability of the CSA to satisfactorily respond to a problem. Yet, companies are still taking this tactic in a bid to save short-term dollars while ignoring the long-term costs. This has become such a huge issue for large corporations in particular that customers and employees alike are no longer committed to the success of the business. There is sufficient evidence in the social network realm for any CEO to gain awareness of how significant the problem is-yet they remain invisible, only briefly showing up behind a PR façade.

By: ginidietrich

ginidietrich — Fri, 20 Jul 2012 13:17:44 +0000

@biztag Funny thing…actually using social media to be social, huh?

By: ginidietrich

ginidietrich — Thu, 19 Jul 2012 23:11:43 +0000

@biztag Thanks!

By: biztag

biztag — Thu, 19 Jul 2012 22:14:12 +0000

@ginidietrich
I think your article post was interesting, everything else aside. It seems you and I are coming into a gray area. Original title of your post is “Fortune 500 executives aren’t using social media, AND THAT’S OK” I would be glad to hear your thoughts on “there is bigger implications of a Wall Street CEO,” in some other post, however I have listed some prime examples of the biggest CEO’s ever using social media, right now! POV I suppose, may as well of read; Dinosaurs aren’t using Social media and thats OK. Michael- CEO *biztag
p.s. thx for the reply to my original comment. It’s always the comments that are most fascinating within a blog, call it social media, I presume. Peers among peers!

By: ginidietrich

ginidietrich — Thu, 19 Jul 2012 20:35:37 +0000

@samfiorella I know! I know! When his Klout score is high enough he gets freebies!

By: ginidietrich

ginidietrich — Thu, 19 Jul 2012 20:35:01 +0000

@hessiej I spend A LOT of time on the road counseling business owners and leaders on the use of the web in their business growth. Five years ago, they were saying things like “it’s a fad” or “my wife uses it to keep up with the grandkids.” Now they’ve changed their tune and admit it’s the way things are going and they need to implement it into their own organizations. And then they introduce me to someone on their marketing team, with their blessing.

By: ginidietrich

ginidietrich — Thu, 19 Jul 2012 20:33:27 +0000

@pavelnovel Exactly. You said what took me 600 words to say. Amen.

By: ginidietrich

ginidietrich — Thu, 19 Jul 2012 20:32:50 +0000

@biztag I don’t disagree. I run a company and I’m involved in social media. When people tell me it makes sense I am because I am a communicator, that really irks me. I know plenty of PR firm leaders who aren’t using social media. It’s simply about understanding how the world is evolving and keeping up with it.

That said, there are bigger implications for a Wall Street CEO to be using social media than a Main Street CEO.