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Yvette Pistorio

Four Brands Using Instagram Really Well

By: Yvette Pistorio | October 17, 2012 | 
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Today’s guest post is by Yvette Pistorio.

I love Instagram.

I can take the world’s worst picture and boom!

Instagram to the rescue!

It doesn’t have business-specific profiles, built-in visibility, engagement metrics, or paid advertising options (not yet at least), but brands are taking advantage of Instagram and seizing the opportunity to share more personal perspectives with consumers.

And I have to say, not to steal a catch phrase or anything, but I’m loving it!

While many brands are still experimenting with ways to use Instagram, the following four brands are already killing it!

How Do I Look?

Free People

The clothing company, owned by Urban Outfitters, integrates customers’ Instagram photos on their product pages. They attach individualized hashtag information cards to specific jeans, and then encourage customers to take picture of themselves in the product and tag them with #myfpdenim or more specific tags for different jeans. Consumers become models and potential buyers can see how a pair of jeans looks in real life.

Behind The Scenes

Burberry

Getting ready to launch a product, do a photo shoot, film a commercial, or get made up for a media interview are moments that few people get to experience. Burberry not only shares product shots, they also share interesting content such as a fashion shows. Photographer Mike Kus maintained a real-time photo feed on Burberry’s Instagram account for the duration of the show.

Coffee Culture

Starbucks

The coffee powerhouse shows off its products in interesting ways. Their updates are fun to look at and create an emotional connection with customers by capturing in-store experiences. They don’t focus on their product, rather on what’s happening around it. Fans have the ability to tag their coffee photos using the #starbucks hashtag, then Starbucks shares with fans on Facebook.

A Love Story

Tiffany & Co.

Tiffany asked its audience to share love stories through a series of photos and captions. They asked their followers to post a picture about love, and use the hashtag #truelovepictures. They called the campaign “True Love in Pictures” and aggregated the Instagram photos on WhatMakesLoveTrue.com. The campaign was so successful they launched a follow-up campaign called #TimelessTrueLove.

The Takeaway

  • Get your customers involved and they will do the sharing for you
  • Connect with your customers using content that aligns with your brand
  • Keep the marketing subtle and keep the focus on the experience or emotion your photos project
  • Share photos that capture the spirit of your brand

According to Simply Measured, 40 percent of leading brands are now active on Instagram and more than 25 percent post at least one photo per week. It seems Instagram is going to keep growing, and businesses large and small have a chance to make a name for themselves on the photo-sharing social network.

Are you using Instagram? What creative uses of Instagram have you seen from your favorite brands?

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About Yvette Pistorio


Yvette Pistorio is the shared media manager for Arment Dietrich. She is a lover of pop culture, cupcakes, and HGTV, and enjoys a good laugh. There are a gazillion ways you can find her online.

64 comments
rachaelseda
rachaelseda

Haha Instagram to the rescue! You're too funny!

rajbgm
rajbgm

@ShellyKramer @ginidietrich For information on #socialmedia #designing and #webProgramming #concepts Visit http://t.co/0pfqJEYb #retweet

eveypistorio
eveypistorio

@cision Yay!!! Miss you!! After work drinks next Wednesday or Thursday? I'm trying to get @hksully out too :)

cision
cision

Thank you for the RT of our Instagram tweet, @kbslice & @CSweithelm. Hope you have a good day!

cision
cision

@KurtKBQ Thank you for sharing our Instagram tweet, Kurt! Hope you're having a good day :)

AmyVernon
AmyVernon

These are great ones - Burberry's been a favorite of mine for a while. When I tweeted this out, one person asked about B2B examples, and I'd point to General Electric for that (no affiliation, just a fan of how they use social).

http://web.stagram.com/n/generalelectric/

alinalara
alinalara

@AmyVernon @ginidietrich They're all CP any b2b?

Cision NA
Cision NA

Great compilation, Yvette! I love that Instagram gives brands the opportunity to showcase some personality & interact directly with their fans. Audi is another brand doing a good job. They have something like 40K+ engagements per every 10K fans they have (source: social fresh). Instagram doesn't give brands a lot of ways to fail, which is refreshing. And you can tell by this comment stream since there are so many suggestions for good brand instagram accounts in addition to the great ones you shared above! Thanks, Yvette! Best, Lisa

misskatiemo
misskatiemo

@jasonkonopinski thanks for the mention! :)

LuisD2DPrint
LuisD2DPrint

Thanks for sharing. My personal favorite brand that uses Instagram is Nintendo. It's not just product images but images of fans, gamers interacting with Nintendo products as well as goofy and amusing photos. It definitely carries the fun factor associated with Nintendo. 

Nessa Nguyen
Nessa Nguyen

It's funny to see that Tiffany isn't active on Pinterest, despite the fact that their pics on Instagram are commercial photos and not candids. They have over 1000 followers even without pinning anything. What a waste... 

SeanMalarkey
SeanMalarkey

@ginidietrich Funniest thing about that post is when Tiffany posts anything other than product - engagement is way down! cc: @eveypitorio

ShellyKramer
ShellyKramer

Seriously @rajbgm - Does it not occur to u that a tweet like that is nothing less than spammy + guaranteed 2b ineffective. cc @ginidietrich

cision
cision

@eveypistorio Um, yes! How about Friday? I'll be at the IMS in Boston until then! cc: @hksully

KurtKBQ
KurtKBQ

@cision No problem! Great stuff!

yvettepistorio
yvettepistorio

 @LuisD2DPrint I'll have to check it out. I didn't even think to look for them! And thank you, now I have the Nintendo song in my head!! Lol!! 

eveypistorio
eveypistorio

@SeanMalarkey Really? That's very interesting...

ginidietrich
ginidietrich

@SeanMalarkey That's so weird! Goes to show what great products they have

LarryEngel
LarryEngel

@shellykramer @ginidietrich <<< Not sure what this guy (@rajbgm) could even offer you 2 social media mavens...

eveypistorio
eveypistorio

@cision @hksully I can't on Friday :( I have a Halloween party and Saturday a dinner for a friend's birthday. Lucky you in Boston!!

cision
cision

@KurtKBQ Thank you!

ginidietrich
ginidietrich

@AmyVernon @alinalara I LOVE the GE Instagram!

generalelectric
generalelectric

@AmyVernon We're glad you like it, Amy! How long has social media been an interest of yours?

alinalara
alinalara

@AmyVernon @generalelectric @instagram @ginidietrich Awesome Thx. PS will follow u tonight(social2b) as I can't attend Glimpse.

SeanMalarkey
SeanMalarkey

@eveypistorio weird isnt it - look at their stream

SeanMalarkey
SeanMalarkey

@ginidietrich kind of breaks the norm doesn't it? side note - been riding ur bike much lately?

kmueller62
kmueller62

@ginidietrich uh...i'm not sure how to interpret that...

kmueller62
kmueller62

@ginidietrich is that a good thing?

ErinMFeldman
ErinMFeldman

@kmueller62 That's what you get for playing the hashtag game. #payback @ShellyKramer @ginidietrich

kmueller62
kmueller62

@shellykramer @ginidietrich holy crap that last tweet was a mistake. serious spam retaliation.

kmueller62
kmueller62

@shellykramer @ginidietrich #BUY #5000 #Followers #for #just #$200!!!

ShellyKramer
ShellyKramer

@ginidietrich People can be such asshats. <sigh> Happy Friday, Gin!

ShellyKramer
ShellyKramer

@kmueller62 @ginidietrich #okay #willdo #willyoualso #tryandsellme #crapidont want #orneed #please

kmueller62
kmueller62

@ginidietrich @ShellyKramer #visit #me #for #hashtag #tips #and #fun #stuff

ShellyKramer
ShellyKramer

@larryengel He's a charmer. That's for sure, Larry! Happy Friday to you!

cision
cision

@eveypistorio Bummer. Let's make it happen soon! cc: @hksully

generalelectric
generalelectric

@AmyVernon Excellent. Which platform is your favorite?

AmyVernon
AmyVernon

@generalelectric a few years.

alinalara
alinalara

@AmyVernon Would love that! May have some time next week if I don't go to SF for @TheCMOclub. I'll ping you on Mon.:)

AmyVernon
AmyVernon

@alinalara aww. Sorry I won't get to see you. But thanks for saying hi the other day! Would love to sit down over coffee sometime soon.

ginidietrich
ginidietrich

@eveypistorio Whatever you say! @SeanMalarkey

eveypistorio
eveypistorio

@SeanMalarkey Hmph...maybe they need to hire Arment Dietrich for their social media marketing huh @ginidietrich ?!?!

ginidietrich
ginidietrich

@SeanMalarkey OMG! Rough life! You can ride all year. That's awesome.

SeanMalarkey
SeanMalarkey

@ginidietrich WHOA - like a boss! I just moved to Santa Barbara and the hills have taken some serious getting used to...

ginidietrich
ginidietrich

@SeanMalarkey I'm indoors now - the winds here are 35-45 mph daily. I did a 10 mile ride today at a 22% incline. SUPER hard.

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