Yvette Pistorio

Four Ways to Reward Your Online Community

By: Yvette Pistorio | April 15, 2013 | 
53

Four Ways to Reward Your Online CommunitySocial media matters because everyone likes it.

Even if you detest some (or all!) of the platforms, using the big ones is almost mandatory for brands at this point.

Each day millions of people all around the world log into their social networks and brands work hard to accumulate and connect with just a fraction of those people.

Companies are always looking for creative ways to build their community and keep them coming back for more.

The answer is to reward your online community, and sometimes the simplest things can be the most successful.

Four Ways to Reward Your Online Community

Recognize Fans Individually

We do this on the Arment Dietrich page. Each week, we announce a Facebook Fan of the Week. We pick some of our favorite comments from the week and as a team, we vote on which one(s) we like the best. Our fans don’t win a prize, but they do have fun with it. A few have even given speeches and it’s become common to “pass on the torch” to the next fan of the week. Recognizing individual fans shows you care about them. They get a kick out of it because, even though it’s a simple bit of silly fun, it shows we’re listening and we care – and their friends see them displayed in all their glory.

Build a Two-Way Relationship

Just like you see regulars at a restaurant, bar, store, etc., the same happens with your social networks. All you have to do is regularly interact with them. People are more likely to return when you acknowledge their presence. Respond to their comments, answer their questions immediately, or simply like a comment they make, and you’ll soon have yourself a hardcore brand advocate for life!

Ask for Help

You know what your community likes, so don’t be afraid to ask them when you need help. They will feel honored by the invitation and eager to help shape the brand they love. For instance, our head honcho is currently on a ‘writing vacation’ to focus on her upcoming book, and we needed ideas to fill her normal #FollowFriday posts. Where did we go? Our community of course. And we actually got some really good ideas (thank you!).

Food for Thought

According to a study done by market research company Lab42, about 50 percent of consumers think a brand’s Facebook page is more useful than their website. They surveyed 1,000 social media users about how they interact with brands on Facebook and found consumers are viewing a brand’s Facebook presence as more important than ever. If this isn’t reason enough to be heavily engaged and fan friendly on the social network giant, I don’t know what is.

Each and every one of our fans are SUPERFANS as far as we’re concerned. I mean, our goal at Arment Dietrich is to take over the world…we hope our fans will help us achieve that goal!

About Yvette Pistorio


Yvette Pistorio is the shared media manager for Arment Dietrich. She is a lover of pop culture, cupcakes, and HGTV, and enjoys a good laugh. There are a gazillion ways you can find her online.

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53 Comments on "Four Ways to Reward Your Online Community"

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HowieG
HowieG
3 years 19 days ago
You knew this was coming in response to the Lab42Research  link. Because if it is true then no one visits websites…period. and this COULD be true. Fact 1: Average person visits a Brand Facebook Page once every 6 days. If I like 52 pages I visist a page 1x per year. In fact I bet I have never been to the website of the brands I fan on Facebook. and bet I go to their pages almost never. The recent changes in timeline per Scott Monty from Ford on the Beancast he said 90% of views of Brand page osts… Read more »
yvettepistorio
3 years 19 days ago

HowieG Lab42Research Hey at least you like 1-3 :) The study may very well be flawed…who am I to say it is or isn’t. And you bring up a good point too. I bet I haven’t been to most of the brands I fan on Facebook either and I rarely go to their FB page. I personally go to a company’s website if I’m looking for information, not their FB page but that’s just me. I still, think it’s super important to engage and be fan friendly with those people that do take the time to interact with brands on FB.

Joshua Wilner/A Writer Writes

HowieG Lab42Research I do wonder about this. Maybe I am being too provincial in my thinking, but I only visit a brand Facebook page to see if there is a discount being offered and even then it is rare.
I still think of their website as being where the information is located,

yvettepistorio
3 years 19 days ago

Joshua Wilner/A Writer Writes HowieG I do the same. Or if there’s a contest I want to enter. I’m terrible .

HowieG
HowieG
3 years 19 days ago
Joshua Wilner/A Writer Writes yvettepistorio  deals I think are the number one reason people follow brands on social. Points 1 and 2 since everyone knows I love Chobani which is one of the few brands I talk about on social often. Before I basically quit facebook I used to go to their brand page directly and post funny photos. But the last year I barely am on Facebook. When they had new flavors launching this January I got a DM from them asking for my current mailing address so they can ship me a box to try them. I actually rarely… Read more »
yvettepistorio
3 years 19 days ago

HowieG Joshua Wilner/A Writer Writes yvettepistorio I agree you should choose the best solution for clients too. Social isn’t necessarily right for every organization. I have a client who isn’t right for certain social networks and I haven’t pushed them to go there. They’d probably laugh at me if I did! Ha!!

allenmireles
3 years 19 days ago

HowieG Joshua Wilner/A Writer Writes yvettepistorio Ummm, Howie, that’s what we do, dude. 😉

John_Trader1
John_Trader1
3 years 19 days ago

Great post YP. Regarding #2 — this point is apparently being lost on A LOT of brands, especially ones outside the U.S. trying to break into the market. I constantly see brands who talk only about themselves, don’t acknowledge when people mention them, even RT their own tweets. As prehistoric as this behavior may seem, it still happens with quite a few brands I observe.
Social media is a two way street. Hope people get this message soon and put the megaphone down.

yvettepistorio
3 years 19 days ago

John_Trader1 I know, I see it all the time even in the U.S. One thing I like to point out when I do a competitive analysis is which competitors are using social media to engage and which ones are just using it to broadcast any and everything about themeselves.

John_Trader1
John_Trader1
3 years 19 days ago

yvettepistorio Smart!

JoeCardillo
3 years 19 days ago

John_Trader1 Sheesh, it really doesn’t get much more awkward than that sort of behavior.

tnfletch
tnfletch
3 years 19 days ago

Good post. Also a lot of brands offer special promotions, presales, and giveaways to help build and reward their online communities.

yvettepistorio
3 years 19 days ago

tnfletch Thank you!! Yes, they do offer special promos and giveaways too, but that’s a whole other post…one which I may write next!

SpinSucks
SpinSucks
3 years 19 days ago

John_Trader1 Thank you!!!

SpinSucks
SpinSucks
3 years 19 days ago

howiegoldfarb Thanks Howie!! Glad you liked 1-3 :)

howiegoldfarb
howiegoldfarb
3 years 19 days ago

SpinSucks lol I didn’t hate 4 I just felt their study was flawed.

Justjeffpls
Justjeffpls
3 years 19 days ago

ginidietrich Lady who’s nice 2 me: are you really back?

ginidietrich
ginidietrich
3 years 18 days ago

Justjeffpls I have the rest of this week off. Back on Monday.

biggreenpen
3 years 19 days ago
Good points Yvette, and I agree! I personally experienced the two-way relationship component recently when I visited a local food truck for the first time. It was my first time VISITING, but I had tweeted about them when  a friend was eating there, and commented on how my friend’s lunch from the food truck was “>” than my “#frozendisappointment” (yet another frozen lunch). Based only on my first name (which is different from my Twitter handle), the food truck guy immediately said “oh you’re the one from Twitter — I wasn’t sure that was a compliment” and I was able to… Read more »
yvettepistorio
3 years 19 days ago

biggreenpen I love hearing those stories!!

LauraPetrolino
3 years 19 days ago
Great, great article!  When it comes down with it, people like to be treated as…wait for it….people. It is an innovative and radical concept, especially in the age of social/digital communication when often people never meet or even talk on the phone. It is very easy to lose that connection when all communication is done digitally. Even easier to forget that people are emotional, living, breathing creatures that have a brain, which forms thoughts and in turn like to know they are being heard, that they are not part of a nameless, faceless mass, but actually matter…as individuals. Our individual… Read more »
yvettepistorio
3 years 19 days ago

LauraPetrolino Thanks so much Laura!

JoeCardillo
3 years 19 days ago

LauraPetrolino Amen. Pretty much everything I was going to say. Also, it does not  require a novel every time you acknowledge someone, just a “hi, so glad you’re here” or “thanks for dropping by” goes a long way.

LauraPetrolino
3 years 19 days ago

JoeCardillo LauraPetrolino Exactly! It’s not brain surgery! :) Sometimes I think we now have so many WAYS to communicate, we’ve actually forgotten HOW to do it!

yvettepistorio
3 years 18 days ago

LauraPetrolino JoeCardillo Agreed!

SpinSucks
SpinSucks
3 years 19 days ago

lkpetrolino Thanks Laura :)

AimeelWest
AimeelWest
3 years 19 days ago

ginidietrich eveypistorio I love rewards and I’ve been FFOTW so I speak from crowned experience 😉

eveypistorio
eveypistorio
3 years 19 days ago

AimeelWest ginidietrich It’s really the little things that make such a difference :)

AimeelWest
AimeelWest
3 years 19 days ago

ginidietrich eveypistorio yes it is. So simple but amazing

SpinSucks
SpinSucks
3 years 19 days ago

martinwaxman eveypistorio 😀 Thank you!! Hope you had a great weekend!

TequilaSevadjia
TequilaSevadjia
3 years 19 days ago

SpinSucks Find the sexiest girl in the world here http://t.co/lpdZG8F9h6

SpinSucks
SpinSucks
3 years 19 days ago

KatieMHutton Thanks Katie!!

eveypistorio
eveypistorio
3 years 19 days ago

AdvertisingLaw Thanks for sharing John!

EarthSeaConsult
EarthSeaConsult
3 years 18 days ago

janemckaycomms Excellent post, thanks Jane! Cc: ginidietrich

Andrea T.H.W.
3 years 18 days ago

I ‘m not really into the social thing and especially I can’t stand Facebook concept of privacy. But I must admit you’re right, like it or not we need it and these four points are surely good.

I will stick to commenting as a social tool though. :)

yvettepistorio
3 years 18 days ago

Andrea T.H.W. Lol! Thanks Andrea!

SpinSucks
SpinSucks
3 years 18 days ago

DavidaPride Thanks for sharing David :)

eveypistorio
eveypistorio
3 years 18 days ago

lauraclick Thanks Laura :)

lauraclick
lauraclick
3 years 18 days ago

eveypistorio Sure thing!

eveypistorio
eveypistorio
3 years 17 days ago

shonali 😀 Thanks Shonali!!

shonali
shonali
3 years 17 days ago

eveypistorio You’re welcome!

eveypistorio
eveypistorio
3 years 17 days ago

howiegoldfarb ginidietrich Ha!! Ok, ok…I’ll write a Part 2 to this one…maybe.

howiegoldfarb
howiegoldfarb
3 years 17 days ago

eveypistorio well ginidietrich told me it was going to be a weekly series though October?

eveypistorio
eveypistorio
3 years 17 days ago

howiegoldfarb ginidietrich Through October?! Sheesh…I’m going to have to get creative 😉

SpinSucks
SpinSucks
3 years 17 days ago

Aquaclimb_Pat JonMikelBailey Oh and it’s my post!!! Woo hoo! Now I get to brag 😉 Lol!! Thanks for sharing Patrick!

JonMikelBailey
JonMikelBailey
3 years 17 days ago

SpinSucks Aquaclimb_Pat Way to go Patrick, now we’ll never hear the end of it from Yvette!

SpinSucks
SpinSucks
3 years 17 days ago

JonMikelBailey Aquaclimb_Pat Muhahahaha!!!!

Aquaclimb_Pat
Aquaclimb_Pat
3 years 17 days ago

JonMikelBailey SpinSucks Well Jon it goes without saying that YOUR original content is always awesome. J/S best forwarded to date. : )

eveypistorio
eveypistorio
3 years 17 days ago

steFFieSSs Thanks for sharing Stephanie!!

C_Hipke
3 years 17 days ago

We share a goal – world domination.  Awesome. 
Also, a very good post, I’m not surprised that brand’s Facebook presence is more useful than a brand’s website. I am one more bad company website away from drafting a “Your website is killing me, please consider hiring someone to make it actually usable” form letter. Besides, social media platforms provide a framework of consistency. Every Fb page has a certain amount of similarity, as do twitter feeds, etc.. Makes sense and is good stuff.  Thank you!

minabypass
minabypass
3 years 15 days ago

boramiljanovic iz koje si ti marketinng rupe iskočio…? zar tvoje vreme nije davno prošlo…pluskvamperfekt..;)

eveypistorio
eveypistorio
3 years 15 days ago

michaelgerard Thanks Michael!! Have to have 2-way relationships or else you won’t have a community :)

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[…] your community. Social media offers a great opportunity to reward your most loyal customers and fans. Randomly give freebies to your audience (as Chobani did for me with the case of goodies below), […]

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