Comments on: Fourteen Social Media Policy Must Haves

By: The Fourth Wave of Social Media

The Fourth Wave of Social Media — Fri, 09 Nov 2012 10:01:41 +0000

[...] Fourteen Social Media Policy Must Haves (spinsucks.com) [...]

By: jennwhinnem

jennwhinnem — Fri, 02 Nov 2012 01:01:53 +0000

@ginidietrich I had advocated for stealing from Zappos (“Be smart”) but philanthropy being philanthropy, that was a no-go.

By: ginidietrich

ginidietrich — Thu, 01 Nov 2012 23:04:05 +0000

@jennwhinnem You mean, “Don’t be stupid” isn’t empowering??

By: ginidietrich

ginidietrich — Thu, 01 Nov 2012 23:03:31 +0000

@rdopping Oh good! Yes, share that directory link. Lots of goodies in there.

By: ginidietrich

ginidietrich — Thu, 01 Nov 2012 23:03:06 +0000

@MarcSnyder Yes! Totally agree! Otherwise you have no legal leg to stand on if something happens.

By: jennwhinnem

jennwhinnem — Tue, 30 Oct 2012 15:13:09 +0000

Hey Gini,

Thanks for providing the ingredients of a good social media policy. Having undergone this exercise myself last year, I wanted to share some of my org’s experience.

I wanted to encourage everyone at my org to use social media as a part of their work. The first draft of our policy (written by our then-consultant) contained these ingredients but came off as punitive. No disrespect to the consultant – he was just following orders, so to speak! He and I worked together to add language to empower employees to share their expertise and engage in ongoing online conversations.

[What's interesting is that our current social media consultant (the other one took a full-time job, boo on him!) thinks that it's not encouraging enough.]

We had our legal counsel review our policy. Minimal changes were suggested. Legal compared it to the Red Cross policy (which, last I checked, you can find on Mashable)! I guess that’s the standard in nonprofit.

I share this because it can feel like the social media policy can be so CYA that orgs can miss out on the opportunity to encourage staff to join the online community they’re so eager to create. – That is, assuming that’s what you want to do.

Jenn

By: MarcSnyder

MarcSnyder — Tue, 30 Oct 2012 05:53:29 +0000

I always suggest that any social media policy should be clear on the fact that your have consequences and spell out (if possible) what they may be.

By: rdopping

rdopping — Tue, 30 Oct 2012 00:09:59 +0000

Publicly berating the company you work for. Now THERE’s a great idea. Another candidate for The Darwin Awards?

This post comes at a great time as a friend (and the competition and not @barrettrossie ) asked me about my firm’s social media policy and now I don’t really need to share ours. The SMG link is a great resource. Thhhhhhanks…..

By: Marketing Day: October 29, 2012

Marketing Day: October 29, 2012 — Mon, 29 Oct 2012 21:03:09 +0000

[...] Fourteen Social Media Policy Must Haves, spinsucks.com [...]

By: ginidietrich

ginidietrich — Mon, 29 Oct 2012 20:57:19 +0000

@AmyMccTobin I guess people think their bosses aren’t watching/paying attention? I’d say a majority are not. But it’s still not smart practice.