Guest

Gaining a Formal Social Media Education in a DIY World

By: Guest | July 19, 2012 | 
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Today’s guest post is written by Martin Waxman.

Social media education started off DIY.

That’s what differentiates it from many other forms of marketing communications.

In social media, anyone can try the platforms, learn enough to be dangerous and, with a few clicks, become a video producer, community manager, content curator, published writer, or any combination of the above.

That said, understanding the craft and mastery all take time. Which brings us back to the DIY nature of social media; requiring reading, clicking, testing, participating, measuring, repeating…

But as social media moves into the mainstream, a more formalized type of social media education is beginning to emerge; one that provides instruction in a classroom setting and grants accreditation, certificates, or degrees.

Spin Sucks reader Dana Wilson, asked about social media education and if there’s anywhere she could go for a degree.  She found one program, an MBA with a specialty in social media from Southern New Hampshire University.

Many academic institutions have yet to establish distinct social media programs, though they’re heading in that direction. Right now, if you’re looking to be educated in social media beyond self-learning, there are a number of options.

First – and this isn’t a paid commercial announcement because I’m a guest blogger – check out Spin Sucks Pro, which offers a strategic approach via a range of online resources for all levels.

Before you make a decision, here are a few tips for choosing the right course of action for you:

  • Figure out what you want – work upgrade, certificate, or degree.
  • Research the instructors. Are they credible practitioners, thought-leaders, or academics? Do they speak, write?  Are they good teachers?
  • Crowdsource – ask friends/colleagues in social channels if they’ve taken any courses and could provide recommendations.
  • Adapt and recalibrate if the course or certificate is not giving you what you need.

In a world that’s changing as rapidly as ours, we need to become lifelong learners. Social media has reinforced that. And that’s a good thing. However, formal courses simply complement the DIY nature of online communications and it’s just as important to continue to participate.

We’re interested to hear about any courses you’ve found – the good and the bad.

Martin Waxman is a senior counselor for our Canadian partner firm, Thornley Fallis. He is a social media and communications strategist, founder of three PR agencies, blogger at myPALETTEInside PR co-host, @martinwaxman on Twitter, social media instructor, and former fiction writercomedy MC, and Winnipegger.

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