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Jun 05
2011
Gini Dietrich

Get Twitter Follow and Google +1

It may not come as a big surprise to you that Google is trying to beat Facebook. And Twitter is trying to figure out how to monetize. And it’s been a big week for both with Google +1 and Twitter follow launching.

Sean McGinnis wrote an introductory piece on +1 and the future of search here a couple of weeks ago, before it was launched to most English-speaking websites. It’s here now!

The thing I like about both is you don’t have to direct people to leave your site in order to follow you on Twitter. Likewise a person can like your website or blog, just like they would for Facebook, but this time it hits their Google profile.

One of the scary things about social media is it’s constantly changing and technology companies race to beat one another to be the new, shiny penny.

So, if you focus less on the new tools, and more on how to drive people to something you own (e.g. your website or blog), you won’t lose customers and prospects when a tool dies. Nor will you have to transfer all of those people to a new technology.

They’re already in a place that you own and you can try the new technologies without losing them. Hence, Twitter follow and +1.

It’s easy to install them both on your site right now.

Twitter Follow

1. Go to their site (link here) and follow the three-step process.

2. Preview your button.

3. Copy the HTML code.

4. Paste the code in your website or blog, where you’d like it to appear.

+1

1. Go to their site (link here) and follow the four-step process. You’ll want to make sure you’re logged into Google. It won’t work if you use your corporate/work account.

2. Go to Google and search for your website or blog. Make sure you search for it; don’t type the URL.

3. When you find what you searched for, you’ll see a +1 button next to the URL (in the search results).

4. Make sure your popups aren’t blocked.

5. Click the +1 button.

6. Viola! Your website and/or blog now are made visible in your individual or the company’s profile.

In less than 15 minutes you can be using these new tools, driving customers and prospects to something you own, and begin to collect data in order to better serve their needs.

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jonbuscall 104 pts

<!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 18.0px; font: 12.0px Arial; color: #333233} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 18.0px; font: 12.0px Arial; color: #333233; min-height: 14.0px} -->
<p>I see that you've added the LinkedIn button too. It seems to be out performing Twitter on some posts! Cool.&nbsp;</p>
<p>&nbsp;</p>
<p>Still haven't got my head around LInkedIn. Just one step beyond the time I can put into things.</p>
<p>&nbsp;</p>

ginidietrich 5376 pts

jonbuscall I'm with you on LinkedIn, though it's my goal to master it this year. We hired a biz dev person so she's probably going to force it.

Almost60Really 38 pts

Just tried them! Looking forward to seeing how it goes for everybody. New fun! Or new work? Time will tell. :)

ginidietrich 5376 pts

Almost60Really We added them to Spin Sucks on Monday night. It's really fun to watch the numbers increase. I have a feeling they're going to help with traffic. I will report back.

KimDavies 98 pts

Thanks for these, Gini, Now, I have tons of resources to show my boss about the new Google +1 button and the Twitter follow, so he can have both added on our blog. :)

ginidietrich 5376 pts

KimDavies And look above - we added them to the blog last night so you can see how they're being used, too!

Mark_Harai 297 pts

Thanks for sharing these Gini... I've installed them both on my blog : )

ginidietrich 5376 pts

Mark_Harai You follow direction so well!

Mark_Harai 297 pts

ginidietrich LOL - your directions; yes :P

RobertDempsey 203 pts

Hey Gini great stuff. I have the +1 button added to my site and I see it for searches when using Google Chrome. As for the new Twitter button, do you think it's any better than the other more "badgey" ones, or just another option?

ginidietrich 5376 pts

RobertDempsey I like the Twitter button because people stay on your site. You're not driving them to Twitter to follow you.

WordsDoneWrite 127 pts

Thanks for the details instructions and the Sunday afternoon assignment, Ms. Dietrich ;-) I'm on it...

ginidietrich 5376 pts

WordsDoneWrite Did you get them done??

Ricardo Bueno 97 pts

Pretty simple steps to follow... Twitter Follow is now enabled on my site :-) The tagline below it shall read: "Follow me if you're awesome!" LOL, just kiddin'... :-)

ginidietrich 5376 pts

Ricardo Bueno I love that! Shamelessly stealing. :)

Yael Rozencwajg 26 pts

ginidietrich you told me I'm optimistic but finally I feel super stressed #bubble #Google #Twitter :(

ginidietrich 5376 pts

Yael Rozencwajg LOL! Don't be stressed. Keep going after your personal goals. You'll do it!

fitzternet 65 pts

+1 rocks. Integrating "likes" with Google search could be much more useful than pumping "Likes" into a FB newsfeed.

ginidietrich 5376 pts

fitzternet I think so, too. We shall see!

This comment has been deleted
ginidietrich 5376 pts

deleted_91832_Sean McGinnis Um, excuse me. This is MY blog and I was going to blog about how to do that later this week. Jeez.

prosperitygal 91 pts

Using firefox and added google.com to exception to allow pop up ans still do not see a +1 in search results

ginidietrich 5376 pts

prosperitygal Did you sign up for it? If not, go here http://imm.io/6cbH and click the "try it now" button. Then click "join this experiment." Then Google something.

This comment has been deleted
ginidietrich 5376 pts

deleted_91832_Sean McGinnis Between you and ariherzog commenting on things out of my control. Oy. Vey.

This comment has been deleted
ginidietrich 5376 pts

deleted_91832_Sean McGinnis It's just you.

Ari Herzog 139 pts

ginidietrich Damn straight. I don't do what you want either... other than pointing me to a comment mentioning me and wondering if I'll respond.

So, deleted_91832_Sean McGinnis can you explain in a sentence what Google +1 is, for I don't grasp it at all.

Ari Herzog 139 pts

deleted_91832_Sean McGinnis ginidietrich Not really.

If someone likes something on Facebook, it appears as, "Shawn Smith liked this."

Will I now see a line such as, "Shawn Smith +1d this?" What will I see if a Gmail contact clicks +1? And it's only Gmail, Youtube, or other Google product contacts, right?

Justicewordlaw 180 pts

I really do like the new Twitter button. I inserted it a couple of days ago and it is really cool. It is a must have for blogs. But, you are correct with just driving traffic to your blog instead of relying on other platforms. That has always been my focus in social media is to never just rely on one platform because they might go down one day (ex:Myspace) and you would of lost a lot of traffic from that.

ginidietrich 5376 pts

Justicewordlaw When clients ask us if they can just have a Facebook page instead of building a website we always yell, "NO!" Why wouldn't you want to own it??

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