0
53
Facebook
2
91
Gini Dietrich

Get Twitter Follow and Google +1

By: Gini Dietrich | June 5, 2011 | 
38

It may not come as a big surprise to you that Google is trying to beat Facebook. And Twitter is trying to figure out how to monetize. And it’s been a big week for both with Google +1 and Twitter follow launching.

Sean McGinnis wrote an introductory piece on +1 and the future of search here a couple of weeks ago, before it was launched to most English-speaking websites. It’s here now!

The thing I like about both is you don’t have to direct people to leave your site in order to follow you on Twitter. Likewise a person can like your website or blog, just like they would for Facebook, but this time it hits their Google profile.

One of the scary things about social media is it’s constantly changing and technology companies race to beat one another to be the new, shiny penny.

So, if you focus less on the new tools, and more on how to drive people to something you own (e.g. your website or blog), you won’t lose customers and prospects when a tool dies. Nor will you have to transfer all of those people to a new technology.

They’re already in a place that you own and you can try the new technologies without losing them. Hence, Twitter follow and +1.

It’s easy to install them both on your site right now.

Twitter Follow

1. Go to their site (link here) and follow the three-step process.

2. Preview your button.

3. Copy the HTML code.

4. Paste the code in your website or blog, where you’d like it to appear.

+1

1. Go to their site (link here) and follow the four-step process. You’ll want to make sure you’re logged into Google. It won’t work if you use your corporate/work account.

2. Go to Google and search for your website or blog. Make sure you search for it; don’t type the URL.

3. When you find what you searched for, you’ll see a +1 button next to the URL (in the search results).

4. Make sure your popups aren’t blocked.

5. Click the +1 button.

6. Viola! Your website and/or blog now are made visible in your individual or the company’s profile.

In less than 15 minutes you can be using these new tools, driving customers and prospects to something you own, and begin to collect data in order to better serve their needs.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is due out in November 2013

28 comments
jonbuscall
jonbuscall

<!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 18.0px; font: 12.0px Arial; color: #333233} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; line-height: 18.0px; font: 12.0px Arial; color: #333233; min-height: 14.0px} -->
<p>I see that you've added the LinkedIn button too. It seems to be out performing Twitter on some posts! Cool. </p>
<p> </p>
<p>Still haven't got my head around LInkedIn. Just one step beyond the time I can put into things.</p>
<p> </p>

ginidietrich
ginidietrich moderator

@jonbuscall I'm with you on LinkedIn, though it's my goal to master it this year. We hired a biz dev person so she's probably going to force it.

Almost60Really
Almost60Really

Just tried them! Looking forward to seeing how it goes for everybody. New fun! Or new work? Time will tell. :)

ginidietrich
ginidietrich moderator

@Almost60Really We added them to Spin Sucks on Monday night. It's really fun to watch the numbers increase. I have a feeling they're going to help with traffic. I will report back.

KimDavies
KimDavies

Thanks for these, Gini, Now, I have tons of resources to show my boss about the new Google +1 button and the Twitter follow, so he can have both added on our blog. :)

ginidietrich
ginidietrich moderator

@KimDavies And look above - we added them to the blog last night so you can see how they're being used, too!

RobertDempsey
RobertDempsey

Hey Gini great stuff. I have the +1 button added to my site and I see it for searches when using Google Chrome. As for the new Twitter button, do you think it's any better than the other more "badgey" ones, or just another option?

ginidietrich
ginidietrich moderator

@RobertDempsey I like the Twitter button because people stay on your site. You're not driving them to Twitter to follow you.

Ricardo Bueno
Ricardo Bueno like.author.displayName 1 Like

Pretty simple steps to follow... Twitter Follow is now enabled on my site :-) The tagline below it shall read: "Follow me if you're awesome!" LOL, just kiddin'... :-)

prosperitygal
prosperitygal

Using firefox and added google.com to exception to allow pop up ans still do not see a +1 in search results

This comment has been deleted

ginidietrich
ginidietrich moderator like.author.displayName 1 Like

@deleted_91832_Sean McGinnis Between you and @ariherzog commenting on things out of my control. Oy. Vey.

This comment has been deleted

Ari Herzog
Ari Herzog

@deleted_91832_Sean McGinnis @ginidietrich Not really.

If someone likes something on Facebook, it appears as, "Shawn Smith liked this."

Will I now see a line such as, "Shawn Smith +1d this?" What will I see if a Gmail contact clicks +1? And it's only Gmail, Youtube, or other Google product contacts, right?

Ari Herzog
Ari Herzog like.author.displayName like.author.displayName 2 Like

@ginidietrich Damn straight. I don't do what you want either... other than pointing me to a comment mentioning me and wondering if I'll respond.

So, @deleted_91832_Sean McGinnis can you explain in a sentence what Google +1 is, for I don't grasp it at all.

Justicewordlaw
Justicewordlaw

I really do like the new Twitter button. I inserted it a couple of days ago and it is really cool. It is a must have for blogs. But, you are correct with just driving traffic to your blog instead of relying on other platforms. That has always been my focus in social media is to never just rely on one platform because they might go down one day (ex:Myspace) and you would of lost a lot of traffic from that.

ginidietrich
ginidietrich moderator

@Justicewordlaw When clients ask us if they can just have a Facebook page instead of building a website we always yell, "NO!" Why wouldn't you want to own it??

Trackbacks

  1. [...] hier den Beitrag weiterlesen: Get Twitter Follow and Google +1 | Spin Sucks [...]

  2. [...] you may be interested in finding out how to use this button with your blog or website, read this post to find out [...]