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Gini Dietrich

Getting Started On Social Media: Nine Tips

By: Gini Dietrich | February 16, 2010 | 
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I spend a lot of time of time on the road speaking to Vistage groups, doing keynotes, providing workshops, and sitting on panels. The topic?  Social media for executives. The one thing all of my audiences have in common is they all are business leaders and they don’t understand how to translate social media to their companies.

I’m here to tell you social media is not for the younger generation. It’s a shift in how all of us are communicating and it’s a shift in how we get our information.  Gone are the days of companies shouting their messages to us over and over again, hoping to build brand awareness by the mass. Now we decide what information we want to get and how we want to receive it. If we have information overload, we control what we read and pay attention to every day.

Through speaking, writing, and coaching, I’m helping business leaders understand the return-on-investment of social media and why the shift in communication is pertinent to the growth of their companies.

Following are nine topics to get you started on a social media program.

  1. Is social media a sales tool?
  2. Is there a philosophy to using social media?
  3. Can I hire an intern to do our social media for us?
  4. What is the first thing I should do?
  5. Should I have a blog? How do I create content?
  6. How much time should we spend on social media?
  7. What is the ROI?
  8. How do we set benchmarks and goals?
  9. How do we monitor the Web and the social networks?

Social media is not a fad – it’s here to stay. What are you going to do to get started? Or, if you already participate in social media, what other ideas do you have for efficiency?

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

8 comments
AllServiceList
AllServiceList

It's tough getting people to try other versions of "Kool-Aid", but everyone will be drinking it in with the social media platform soon enough.

Gini Dietrich
Gini Dietrich

Thanks Veronique! I've found that, even when you give people the tools, they're still intimidated. So, one blog post at a time, we will conquer the fear!

Veronique Deblois
Veronique Deblois

Gini,

As always, great post! Good list to get folks thinking about social media differently and to take the first step to join the future. Cheers!

Gini Dietrich
Gini Dietrich

Scott- you are SO RIGHT! Lots of business leaders think it's just a fad..."but Facebook isn't going to be around forever." They're having a hard time realizing the TOOLS are the fad, but not the shift in how we're communicating.

Ruth - GREAT thought on adding a dictionary of jargon! LOVE that idea! Totally doing it next week. :)

Davina - As always, you've taught me something. Thanks for the link!

Davina K. Brewer
Davina K. Brewer

Very good list to help companies start thinking about social media. For #10, I'll add Shannon Paul's latest on Social Media Strategy: http://veryofficialblog.com/2010/02/14/the-missing-ingredient-in-most-social-media-strategies/.

Hint: it's all about business, which you mention often in these posts. Think about the business strategies, goals, objectives and tactics, then use these steps to work on a SM program that addresses these goals and will help make the overall business strategy a success.

Ruth Keefover
Ruth Keefover

What a great tool to educate people on how to to get started with social media.

When talking to people about social media, I come in contact with two types of people:

1 - Those that know it's important but don't know where to start
2 - Those that think everyone is "tweeting" about going to the bathroom

I would consider adding the following: (unless I missed this elsewhere)
Having a section or topic about social media "slang" that would explain RT, #, @, DM and even the difference between group and fan pages.

Have a timeline. I use timelines to layout themes or topics for certain weeks or months as well as re-occuring messages I post.

Keep up the good work!

Scott McGrath
Scott McGrath

Social media IS only getting larger and more demanding. For my business it is a way to messessage and credibility out to a large number of people who might not know who I am otherwise.

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