Gini Dietrich

Gin and Topics: Book Burning Parties and a Drunk Makeup Tutorial

By: Gini Dietrich | October 26, 2012 | 

Alright. Mother Nature, if you read Spin Sucks, we need to have a talk.

Utah (my mom texted me to brag last night), Colorado, and Minnesota all have snow.

It is currently 37 degrees.


The east coast is supposed to have some sort of perfect storm this weekend.

And good ol’ Chicago? The Windy City? The city at Lake Michigan?

Just cold. No snow.

As if.

Can someone do something about this for me?

In the meantime, I’ll give you Gin and Topics.

5. Drunk Makeup Tutorial. Whenever I watch videos, I think about whether or not my mom would think they’re funny (or appropriate). She would not like the language in this (holy F words, batman!), but I think she would find the humor in Jenna Marbles demonstrating how to apply makeup when you’re drunk. Everything from finding something in her drink and drinking it anyway to wanting to use blush as your eyeshadow. So. Funny. If you are offended by language, don’t watch it. And blame Lindsay Bell for sending it in.

4. Unlock the 007 in You. This is a fantastic promo for the new James Bond movie. People are given the opportunity to win tickets to the premiere, but they have to get through some obstacles in order to get them. And when I say people, I really mean men. Where are the women? We want free tickets, too! AND it’s a Coke Zero commercial, to boot. I would think more women drink that than men. Clearly Erin Feldman and I are the only women in the WHOLE, ENTIRE WORLD who would do this. Not.

3. Bath Time Fun. If you don’t laugh at this baby laughing hysterically at the dogs trying to get his toys from the bath tub, you clearly have no heart. Or sense of humor. Or humanity. You will laugh! (Thanks, Ken Mueller!)

2. Dads Sing “Part of Your World.” There is almost nothing more cute than grown men singing Disney songs because they clearly have little girls at home. I think the only thing that might beat it is them letting their little girls dress them up with hair ribbons and jewelry (I have a great photo of my niece doing that to my brother). Josh Wilner and I think you will love this.

1. Save the Troy Library. I’ve been thinking a lot about books and publishing and libraries and bookstores. While I LOVE my iPad and the Kindle app and I read a ton more now than I did, it makes me sad the institutions that represent books are going away. That may be why, when Andy Schmitt sent this to me, I had a soft place in my heart for it. It’s a video Leo Burnett did to talk about how the Troy library was saved by “book burning parties” and voting to close the library. It’s a pretty awesome (but really risky) way to gain attention.

Happy weekend, all!

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • Up close you are all “get off my D$#%” but far away you are “all yeah buddy…” GOLD!!!

    • @RebeccaTodd There is so much gold in that one video!

  • …and I would TOTES do the 007 challenge.

    • @RebeccaTodd I want to do it! We would totally get there in less than 70 seconds.

    • @RebeccaTodd My younger brother and I said the same thing. Well, we didn’t use “totes” when we said it, but we did say we’d do it. I’d beat him, too, even if he does have freakishly long legs.

  • Coke Zero is marketed almost exclusively to men, so it’s a wise play on Coca Cola’s part.  Clearly, I need to step up my game with G&T submissions.

    • @jasonkonopinski Total BS. I would totally win that thing! I have the video you submitted in the hopper. Don’t you worry.

      • @ginidietrich I can’t even keep track of what I send you these days. 🙂

      • KateNolan

        @ginidietrich  @jasonkonopinski Gini, I would be right there with you. Love me some Bond action. (don’t read into that). And while I’m a committed Diet Coke drinker, Cherry Coke Zero is delicious. Especially if Daniel Craig is involved!

  • yvettepistorio

    OMG, I love that baby!!! Lola ran in here wondering what was going on!! So cute 🙂

    • @yvettepistorio I can totally see Lola doing that!

  • belllindsay

    I frikken LOVE the Troy library vid! Man, just brilliant – people getting so outranged! HAHAHA! Really smart and *risk taking* minds behind that campaign. 
    The laughing baby? My Beckett used to laugh like that when he was that age. People used to stop and stare, for real. He was so funny. Watching that made me feel very nostalgic. 🙂

    • @belllindsay Wow. If it made YOU feel nostalgic, it was very effective.

  • autumnmthompson

    All I could think about during the 007 video was going to Walmart on Christmas Eve because you forgot the stocking stuffers!  That’s what it feels like.
    Drunk makeup rocked!  Who doesn’t hate it when you get your day drunk on and then have to pull it together.

    • @autumnmthompson I have never been to Walmart on Christmas Eve so I will take your word for it!

  • I dared Becky to watch the baby video without laughing and smiling. She failed. Can’t be done.

    • @KenMueller I’m glad to know she has a heart. It was questionable, living with you.

  • So, “Part of your world” is in my shower karaoke repertoire, but it’s awesome seeing the dads belt it out.  Hilarious and touching.

    • @rosemaryoneill I’ll bet if you taped your rendition, it would go viral!

  • Really loving the video selections this week, @ginidietrich !
    Don’t wash your face, because you might drown. You can’t live life half-ass. You gotta close your eye, and get that sh!t on there. LOL
    That Double 007 video is creative and cool! Baby vid I’d seen before and still can’t keep from laughing and smiling. Dad’s = heart-melting. The library video … man, that’s so smart and awesome. I love seeing stuff like this because it inspires me to be more creative. So cool!

    • @kateupdates When she showed you how to smudge your eyeshadow while imagining your parents were yelling at you? I died!

  • My girls love the Jenna Marbles videos, Gini…and the bath time fun video makes me smile every time!

    • @dbvickery Jenna Marbles is hilarious. Her language is a bit intense, but hilarious none-the-less.

  • Okay, thanks to a weekend at Disney, I am totally late to the commenting party. Being a total marketing GEEK, I love the Troy Library and 007 videos. Brilliant.
    The baby in the bathtub just makes me sad because I just spent the weekend with my 9-yr-old babies. Makes me miss the sweet smelling giggly baby-ness that is in that video. Although not quite enough to make new babies. (Ha!! The fact that I typed “babies” and not “baby” only cements my fears in writing even more! LOL)

    • @TaraGeissinger I’m quite concerned for you, as well. Should I call the baby police to make sure you’re OK? Are you gunning for triplets now, or something?

      • @ginidietrich Ha! I already have triplets! 🙂 And considering my sister just had twins, I think that’s a clear sign that we produce litters. Time to stop!

        • @TaraGeissinger Crud! I thought it was twins. Yes, you need to stop! Holy cow.

  • MarketingAshlie

    Love the drunk girl makeup and laughing baby. Something not quite right about “drunk” and “baby” in the same sentence, but they both made my dreary Monday morning tolerable. Thanks!

    • @MarketingAshlie LMAO!! The good news is it was two videos so it’s not soooo bad.