Gini Dietrich

Gin and Topics: Heroin, Pay Walls, and Mea Culpas

By: Gini Dietrich | March 18, 2011 | 

Everyone is back from SXSW and I think they’re spending some time recovering. It’s been REALLY quiet!

But things are not quiet on the Arment Dietrich and Project Jack Bauer fronts. Our latest newsletter came out this morning and, in it, we give you two big things: An April webinar about building community and our newly released eBook, called “Dear CEO: Letters to the C-Suite from Experts on Vision, Culture, Community, and Integration.”

The book compiles advice from 32 business leaders and I’m really pleased with how it turned out! And…it’s available for your eReader, which was NOT an easy feat.

The beta for Project JB launches on April 4. We had a meeting on Wednesday where we realized we’re only six weeks from launching. Holy. Cow. Nearly three years in the making and we’re six weeks away. Anyone have that puke bag for me?

So not quiet here, but we were happy to learn from those of you who did attend the festival. Thanks for that!

With that, I give you Gin and Topics with Chrysler, Domino’s, pay walls, lessons from SXSW, and an inspiring story from a heroin addict turned serial entrepreneur.

5. Guy Who Lost Job Over Chrysler Tweet Speaks Up. You’d think I’d be tired of the Chrysler tweet story already. But the guy who was fired was interviewed by the Free-Press AND it just came out that 20 Detroit residents were let go because of this whole event. Shelly Kramer does a great job of breaking it all down for you, including a video from Eminem that shows why Chrysler needs to loosen up. You also should check out the conversation we’re having with Scott Monty, from Ford, in the comments on Spin Sucks.

4. Please Stop Calling It a Wall. Yesterday I received an email from the New York Times stating that, as a subscriber, I now have access to their information on my iPad. And yes, they’re going to begin charging for the content. And who can blame them? The idea that we all expect content for free is as ridiculous as expecting a five-star dining experience for free. And I don’t say that because I create content. I say that because we’re not entitled to anyone’s thinking, just because it’s digital, for free. This particular article asks 11 digital media experts what they think…and they don’t all agree.

3. Miracle on Luckie Street. I was completely inspired, and impressed, by this story about Bob Williamson, a teenage vagabond, homeless drifter, armed robber, check forger, alcoholic, methhead, and heroin addict who turned his life completely around and became a serial entrepreneur (instead of a “serial killer” in his words). For any of you (cough, all of us) who have ever thought you can’t achieve your dreams, this is a must read.

2. Nine Ways to Profit from SXSW Even If You Weren’t There. For those of us who didn’t make the trip to Austin this year, we are fortunate to have a lot of information coming out of the event. Barry Moltz provides nine things you can learn from his attendance and put it to use in your business life immediately.

1. Managing By Mea Culpa. This is a fantastic piece by Inc. on how Domino’s, Nokia, and other big brands are handling their turnarounds and crisis situations. Patrick Doyle, Domino’s CEO, told the AP, “The old days of trying to spin things simply doesn’t work anymore. Great brands going forward are going to have a level of honesty and transparency that hasn’t been seen before.” Yeah, Patrick! Spin Sucks!

Always big thanks to Jennifer Hallowes for the image we use every week!

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • MaureenB2B

    <standing, applauding> “The idea that we all expect content for free is as ridiculous as expecting a five-star dining experience for free. And I don’t say that because I create content. I say that because we’re not entitled to anyone’s thinking, just because it’s digital, for free.” <– AbsoFrickinLutely.

  • Hi Gini, considering the Times record on fabricating stories and quotes I am surprised they now want to charge. Didn’t they try this revenue model a few years ago and then backtracked when nobody subscribed?

    Should content be free? Umm Arianna what do you think?

  • ginidietrich

    @MaureenB2B Thanks Maureen! This whole topic of wanting everything for free really bothers me. I get that companies like the Huffington Post have generated enough free content (where advertisers will pay their salaries), but I don’t think it’s where every content provider should go. It’s impossible to do so. At some point, if we want content, we have to pay for it.

  • ginidietrich

    @johnfalchetto Yeah – I get the record and the fabrication and all of that. And it’s up to an individual if they want to subscribe. Where I have the issue is that we won’t pay for content. I get that Arianna did it successfully. I just don’t think it’s a model that works for most other content providers.

  • Gini the SXSW, something I’d never heard of before this week when my Coach bchromlish explained (he nearly got there this year) sounds AWESOME! I read article #2 and now I wan to go, even though it’s too late for this year, and I hardly qualify LOL,Next year I’ll get a personal second-hand report from Bryan, yay!

  • @ginidietrich The model allows you to read content for free through google, and social media. So where should one pay 20$ a month?

    I think the NYT’s traffic will suffer which in turn will hurt their ad revenue, why go after your traffic?

  • ginidietrich

    @johnfalchetto I just read that you can still get the content, through their RSS feed, for free. If that’s the case, they’re clearly not doing it right!

  • ginidietrich

    @Lori bchromlish I’ve always struggled with whether or not to go: Sure all my friends are there and it’d be a blast, but none of our clients attend. So, when I have to decide where to prioritize, fun doesn’t make the cut. 🙁

  • @ginidietrich Or maybe we are missing something huge 🙂

  • ginidietrich

    @johnfalchetto I doubt that – we’re pretty smart!

  • @ginidietrich that’s no fun! 🙁

  • LynLomasi

    High quality and in-depth informational pieces would be worth money and should be paid for. I might be biased because I both publish and create content. But coming from the reader’s side, I’d certainly pay for content if it was worth the value.

  • JennLynn9

    Can’t wait for the April webinar on building communities! And – if it makes you feel any better, I’m not sick of the Chrysler tweeter story either. Watched a video of an interview with him and it’s interesting that he had removed the Chrysler account from his tweet deck app. According to his legal counsel, there are numerous accounts of the same issue which have been published online.

  • ginidietrich

    @LynLomasi I’m with you! Mr. D and I talked about this last night. He said it makes him angry that the NY Times wants to charge him for content he can get for free in other places (through RSS feeds or if a blogger links to it). I get that, too. So the solution? Create new content that can’t be found anywhere else for free.

  • ginidietrich

    @JennLynn9 I feel kind of bad for the guy, which I guess is why I keep reading everything about it!

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