Gini Dietrich

Gin and Topics: Make Your Videos Go Viral

By: Gini Dietrich | November 9, 2012 | 
28

Well, I’m nine days into National Novel Writing Month and I have to say, it’s totally fun!

It’s not like writing a business book or a blog, both of which I love. But it’s totally different because you get sucked into the story and the characters become friends, if not members of the family.

Did anyone see the movie “Ruby Sparks?” It’s like that. You can make your characters do whatever you want them to do and it’s pretty freaking amazing.

There have been several times that I’ve set my timer for an hour and looked up, when my phone starts chirping, to wonder where I am. I can only hope you like reading it as much as I’ve enjoyed writing it.

While you wait for me to finish writing, I’ll leave you with Gin and Topics.

5. Tech Talk: iPhone 5. In this clip, Saturday Night Live “talks” to CNET, Wired, and Gizmodo about the flaws with the iPhone 5. About halfway through, the host (played by Christina Applegate) invites  the “peasant laborers” from the factory in China where the iPhone is manufactured to listen to the complaints. You can thank Kyle Akerman for this brilliant piece of comedy.

4. Sophia Grace and Rosie Meet Russell Brand. For those of you who don’t know Sophia Grace and Rosie, they were “discovered” by Ellen DeGeneres when Sophia Grace sang a Nicki Minaj song and Rosie was dancing next to her as her “hype” girl. They turn up on Ellen’s show every once in a while and have interviewed celebrities. They’re both from England – Essex – and this is a clip of them meeting Russell Brand, who also is from Essex. One more thing to note: Sophia Grace and Rosie are nine and five, respectively. You can thank my phenomenally hilarious sister-in-law, Mattie Dietrich, for this.

3. The Guide to Trading Candy. This is a little bit late, but hopefully you still have Halloween candy at your house in order to try this. It’s the rules for trading candy. For instance, Pop Rocks and Nerds are essentially the same thing, but you have to put them into different groups and trade them separately. I think you’ll agree with Michael Koehler and me that it’s a great guide for any kind of candy exchange.

2. Dragon Baby. This one clearly stuck with a few people because both Rusty Speidel and Adam Justice sent it to me. It’s a toddler kicking the butt of a stuff dragon. I know, it sounds ridiculous. Trust me. It’s not.

1. Buyral. Tired of people asking you why their video isn’t going viral? Ever lost a client because you couldn’t make their video go viral? Well, now there is an answer! Just get Buyral and people around the world, young and old alike, will click on your video to give it the views it needs to go viral. Never again do you have to hear, “We want this to go viral.” The answer is here and you can thank Jessica Malnik for finding it for you.

Have a great weekend all! And go Bears! We’re moving toward 8-1!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • Mr.D

    The advice in the Guide to Trading Candy about raisins is spot on!

    • M_Koehler

      @Mr.D No Raisonettes are making the trip so you’re safe

      • @M_Koehler Should I tell Mr. D you brought raisins?

  • When I first saw the Iron Baby video, I thought I was going to die laughing.  One of the best collections of videos, EVER!

    • @HeatherTweedy I don’t know how they do that. I’m fascinated by that.

  • Where was that candy video when I was a kid??

    • @ADemme I kind of feel like you could still do it! I’d totally trade you some of my candy.

      • M_Koehler

        @ginidietrich @ADemme You can totally do a candy trade, even as adults. Or just steal from the kids candy supply like I do

  • belllindsay

    Woohoo! High Fives to John St. digital and advertising – right here in Toronto – for another smasher of a video! Buyral is so good – but then so are they – and I had to give them props. Not sure if you’ve seen Catvertising @ginidietrich ?? http://www.youtube.com/watch?v=IkOQw96cfyE 😀

    • @belllindsay Oh yes! I have seen it. So freaking awesome!

  • Dragon Baby is my kind of kid.

    • @Joshua Wilner/A Writer Writes Somehow that does not surprise me.

  • KyleAkerman

    What does America make? Does diabetes count?

    • @KyleAkerman I totally used that quote in a call with a client a few minutes ago!

      • @ginidietrich @KyleAkerman I can’t see the word “diabetes” without immediately thinking of Walter Brimley

        • M_Koehler

          @jasonkonopinski Dia-beat-us

  • PINK! I love Russell Brand and Sophia Grace and Rosie…makes my day.

    • @KDillabough I love that you shared it on your FB page, too. So. Funny.

  • KateNolan

    Pink! Oh, that was glorious. Also, I’m really kind of pissed that candy trading video wasn’t around when i was a kid. First, I’d have avoided much candy-abuse from my brothers. Second, I would’ve known which kids to watch for!

    • KateNolan

      Also, I’m not sure what to think if Buyral goes viral…

    • @KateNolan Tell me everything you’re thinking right now. PINK!!

  • “Traditional sarcastic dance”!! I’m crying over here….love!

  • Congrats on your novel writing progress. Keep up the good work. I can’t wait to read it!

    • @aspinchick Thanks! I’m pretty proud of myself and how well it’s coming. I just wrote 2,200 words today like it was no big deal. But I’m getting to the point that I need to skip 12 years ahead and I’m not sure how to do it. Yet.

  • rdopping

    I love Lorne Michaels.
    Hey @belllindsay I have a friend that works at John St. Hilarious.

  • Pingback: Best of 2012: The Importance of Being Random()

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