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Gini Dietrich

Gin and Topics: #McFail, Chobani, and Social Media

By: Gini Dietrich | January 27, 2012 | 
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Well, I guess I have to do a real Gin and Topics this week that is all serious and PR/marketing focused.

Why, you ask?

Because NO ONE sent me funny videos this week. Here I sang your praises last week and then you let me down this week.

Bah humbug.

So you’re going to have to think this week. No fun for you!

If you want out of intellectual prison, you should send me videos or funny stories to feature next week.

5. Radical Copycatting of Pinterest. When Paul Sutton and I debated the merits of Pinterest earlier this week, Karen Rocks alerted me to Pinspire. Go ahead. Click on that link. I’ll wait. Can you believe how EXACT they’ve copied Pinterest? This Forbes article describes the phenomenon. It’s incredible.

4. #McFail: McDonald’s Loses Control of Hashtag. Hello, McDonald’s? Didn’t this very thing happen to Skittles a few years ago? Don’t you do your research? Did you check to see if brand sentiment was mostly positive before embarking on this idea? No? Huh. Well, now you know what happens when you don’t do these things.

3. Chobani Yogurt Tickles the Taste of Pinterest Addicts. Look! Look! A brand is using Pinterest and it’s working! Paul Sutton, look! Howie Goldfarb, you should read this one, too. Just because you love Chobani.

2. Google Plus Now Allows Pseudonyms. I don’t know how I feel about this. The whole idea of social networking is to get to know people, not their alter egos. There is Reddit for that. If you want to use social networking, you should have to use your name. I think I just saw they’ve also now opened up to anyone older than 13. It’ll be interesting to see if the teenagers glom on to the “social network.”

1. Social Media Command Center. Leading up to the Super Bowl! Through a newly installed social media command center, visitors to the big game in Indianapolis will be able to ask questions and receive answers leading up to the big game. The idea is curious because it looks to be answering questions and comments from those who will be in Indianapolis for the game. I don’t really understand the strategy. I’m going to watch and see what they do.

And that is that, my friends. Have a great weekend!

P.S. Only 14 more shopping days until my birthday. Better get to it!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

47 comments
Howie Goldfarb
Howie Goldfarb

But Chobani isn't moving much yogurt with Pinterest yet. 1300 followers. 438 pins. They sell I bet 1 million cups per day my estimate.

lauraclick
lauraclick

I am SO addicted to Chobani. I have no less than 15 of them in my fridge right now! Their Pinterest page just makes me love them even more! Nice example that helps crystalize how Pinterest can be useful for brands.

And Pinspire?! Sheesh. They could have at least come up with a better name. But then again, since they copied everything else, why not rip off the name too?!

ifdyperez
ifdyperez

Pinspire makes me think of Perspire. Why would I want to be on a social network associated with funky armpits? Ew, don't stand so close to me.

daveshockley
daveshockley

Gini concerning the use of pseudonyms I don't like it. Like you said most of us use social networking to build communities and get to know the individuals that belong. Having a fake personna just goes against the grain. If you want a pseudonym play Warcraft or any other similar game. I for one would like to see Google + stay real, but I guess it is to late for that. I will be following and will read all the comments that others have to say. I will keep an open mind. Yours truly Bilbo. LOL

ryancox
ryancox

Indianapolis love in Gin and Topics = WIN!

Hajra
Hajra

There was a guy names Pinspire who was just too interested in Pinterest and got way too inspired... sad story but true...

Craig McBreen
Craig McBreen

Number 2 scares be to death, really ;)

Pretty soon we'll be seeing "Emma Roids," "Rudolph Ucker," and "Jack Meyoff " :)

Maybe Allen Stewart Konigsberg or Thomas Cruise Mapother, IV will show up.

Howie Goldfarb
Howie Goldfarb

btw my G+ has always been an alias. Just like facebook. These sites can't stop fake names. Nothing they can do.

ginidietrich
ginidietrich moderator

@TheJackB I'm going to write a letter to you so I can be nationally recognized as knowing THE Dear Abby.

Lisa Gerber
Lisa Gerber

@faybiz At first, I thought: There's no way. They don't differentiate, how can they possibly win? But the argument in the article about the lack of loyalty due to its youth? Well thy would just suck for Pinterest.

Hajra
Hajra

@ginidietrich Like I keep saying, I am a shrink, judge me all you want ;)

BTW Shrinks actually take pride in being called crazy ;)