Gini Dietrich

Gin and Topics: #McFail, Chobani, and Social Media

By: Gini Dietrich | January 27, 2012 | 

Well, I guess I have to do a real Gin and Topics this week that is all serious and PR/marketing focused.

Why, you ask?

Because NO ONE sent me funny videos this week. Here I sang your praises last week and then you let me down this week.

Bah humbug.

So you’re going to have to think this week. No fun for you!

If you want out of intellectual prison, you should send me videos or funny stories to feature next week.

5. Radical Copycatting of Pinterest. When Paul Sutton and I debated the merits of Pinterest earlier this week, Karen Rocks alerted me to Pinspire. Go ahead. Click on that link. I’ll wait. Can you believe how EXACT they’ve copied Pinterest? This Forbes article describes the phenomenon. It’s incredible.

4. #McFail: McDonald’s Loses Control of Hashtag. Hello, McDonald’s? Didn’t this very thing happen to Skittles a few years ago? Don’t you do your research? Did you check to see if brand sentiment was mostly positive before embarking on this idea? No? Huh. Well, now you know what happens when you don’t do these things.

3. Chobani Yogurt Tickles the Taste of Pinterest Addicts. Look! Look! A brand is using Pinterest and it’s working! Paul Sutton, look! Howie Goldfarb, you should read this one, too. Just because you love Chobani.

2. Google Plus Now Allows Pseudonyms. I don’t know how I feel about this. The whole idea of social networking is to get to know people, not their alter egos. There is Reddit for that. If you want to use social networking, you should have to use your name. I think I just saw they’ve also now opened up to anyone older than 13. It’ll be interesting to see if the teenagers glom on to the “social network.”

1. Social Media Command Center. Leading up to the Super Bowl! Through a newly installed social media command center, visitors to the big game in Indianapolis will be able to ask questions and receive answers leading up to the big game. The idea is curious because it looks to be answering questions and comments from those who will be in Indianapolis for the game. I don’t really understand the strategy. I’m going to watch and see what they do.

And that is that, my friends. Have a great weekend!

P.S. Only 14 more shopping days until my birthday. Better get to it!

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • oh…I’ve got your birthday present. don’t you worry. And I’m with you on the pseudonym thing on Google+. Either be real or go home.

    • @KenMueller Wait. Ken Mueller is your real name?

      • @Lisa Gerber Well, it is now, thanks to the government and their witness protection program.

    • ginidietrich

      @KenMueller What is my present???

      • @ginidietrich I”m gonna unfriend you and you’ll have me out of your hair for good!

  • pinspire? hahaha

    • @faybiz At first, I thought: There’s no way. They don’t differentiate, how can they possibly win? But the argument in the article about the lack of loyalty due to its youth? Well thy would just suck for Pinterest.

    • ginidietrich

      @faybiz It’s terrible!

  • Number 2 scares be to death, really 😉

    Pretty soon we’ll be seeing “Emma Roids,” “Rudolph Ucker,” and “Jack Meyoff ” 🙂

    Maybe Allen Stewart Konigsberg or Thomas Cruise Mapother, IV will show up.

    • @Craig McBreen #awesome.
      It is scary, though isn’t it?

    • ginidietrich

      @Craig McBreen It totally defeats the purpose!

  • There was a guy names Pinspire who was just too interested in Pinterest and got way too inspired… sad story but true…

    • @Hajra Seriously!!!!

    • ginidietrich

      @Hajra You are crazy. Funny, but crazy.

      • @ginidietrich Like I keep saying, I am a shrink, judge me all you want 😉

        BTW Shrinks actually take pride in being called crazy 😉

  • I need some Pinspiration before I start talking about pen names and the like. Excuse me I have to go Mark Twain on the Mighty Mississippi now.


    Dear Abby

    • @TheJackB See? We knew it!

      • @Lisa Gerber That is what the hangout crowd said too.

    • ginidietrich

      @TheJackB I’m going to write a letter to you so I can be nationally recognized as knowing THE Dear Abby.

      • @ginidietrich I look forward to it. 😀

  • ryancox

    Indianapolis love in Gin and Topics = WIN!

  • daveshockley

    Gini concerning the use of pseudonyms I don’t like it. Like you said most of us use social networking to build communities and get to know the individuals that belong. Having a fake personna just goes against the grain. If you want a pseudonym play Warcraft or any other similar game. I for one would like to see Google + stay real, but I guess it is to late for that. I will be following and will read all the comments that others have to say. I will keep an open mind. Yours truly Bilbo. LOL

    • ginidietrich

      @daveshockley Dear Bilbo, I’ll see you at the weekly Axis and Allies game, Love, Trixie

  • skypulsemedia

    @shonali @ginidietrich @chobani haven’t been able to read it yet but @kty_mcd will address #mcfail she is their spokesperson

  • daveshockley

    Trixie I am looking forward to it your humble servant Bilbo. @ginidietrich

  • jennwhinnem

    Hey Gini, happy to help you out.

    • ginidietrich

      @jennwhinnem YAY!!

  • ifdyperez

    Pinspire makes me think of Perspire. Why would I want to be on a social network associated with funky armpits? Ew, don’t stand so close to me.

    • ginidietrich

      @ifdyperez Now I have that Cars song stuck in my head. Thanks. A lot.

      • ifdyperez

        @ginidietrich tee hee!

      • @ginidietrich @ifdyperez I just pinned this on the Cars Song Board. Did you know they have a bigger board than the bieber?

        • @ginidietrich @ifdyperez I guess Pinterest was unable to patent their idea?

  • I am SO addicted to Chobani. I have no less than 15 of them in my fridge right now! Their Pinterest page just makes me love them even more! Nice example that helps crystalize how Pinterest can be useful for brands.

    And Pinspire?! Sheesh. They could have at least come up with a better name. But then again, since they copied everything else, why not rip off the name too?!

    • ginidietrich

      @lauraclick Really? I don’t like Chobani. It makes my teeth hurt. It’s way more chewy than I like my yogurt.

      • @ginidietrich @lauraclick ACK! I’m telling Chobani on you Gini! You go and eat those fake yogurts like Yoplait or Dannon go right ahead.

        • ginidietrich

          @HowieSPM I really don’t like it. It’s too chewy.

  • Wait. You’re a February birthday gal, like me? We’re even more twinish than I thought! Feb. 13, and yours? #RockHot

    • Trying to install the “latest conversation” so please excuse me using your LiveFyre to rid my profile of the 404.

    • ginidietrich

      @Soulati | PR Hello? You didn’t know my birthday is February 10? I thought EVERYONE knew that.

      • @ginidietrich @Soulati | PR Feb 13th. Do you ever get combo gifts? Presidents day and valentines is then so Mr D gets to give you one gift for all three. Sometimes my birthday is on election day and I get combo gifts too. hate that.

      • @ginidietrich Dude? Really? We’re twins, fo sho! But, I already knew that. @HowieSPM Valentines Day and my birthday HAVE to be separate. No.Matter.What.

        • ginidietrich

          @Soulati | PR @HowieSPM I never get anything on Valentine’s Day. Never have. I gave up trying to get boys to understand they are two holidays in my late 20s.

  • ginidietrich

    @Soulati I sent you a Pinterest invite

  • But Chobani isn’t moving much yogurt with Pinterest yet. 1300 followers. 438 pins. They sell I bet 1 million cups per day my estimate.

    • btw my G+ has always been an alias. Just like facebook. These sites can’t stop fake names. Nothing they can do.

      • ginidietrich

        @HowieSPM You’re not an alias on there. I have you as Howie G.