Gini Dietrich

Gin and Topics: Puppies, Farm Animals, and Introverts

By: Gini Dietrich | November 2, 2012 | 

Before I give you Gin and Topics, I want to talk to you about my friend Jennifer Stauss Windrum.

At least a year ago (if not longer), she began her quest to build a non-profit to support lung cancer research.

You see, her mom – who has never smoked a day in her life – has lung cancer and to say it’s been an eye-opening experience for Jennifer and her family is putting it mildly.

She created “SMAC! Sock Monkeys Against Cancer,” a gang of philanthropic monkeys who provide tangible love and support to those battling cancer.

SMAC! was inspired by her mom’s journey and what it has been like to have her 1,200 miles away, making it impossible for her to be with her at doctor’s appointments, during chemo, and even just sitting at her bedside while she slept.

She created SMAC! to give her mom a “buddy” to have with her at all of those appointments.

Yesterday, Jennifer launched the first two monkeys:

  • NoMo fights ALL cancers
  • Phoenix fights lung cancer (Mom’s type of cancer).

Her ultimate goal is to create a custom monkey for each type of cancer. Her ultimate dream is anyone diagnosed with cancer gets a SMAC! monkey from their hospital.

You can help by donating money to help launch the SMAC! monkey product line. Her goal is $35,000 so every little bit will help.

After you visit the crowdfunding site, come back here for a little Gin and Topics.

5. Hedgehogs vs. Politicians. I don’t know about you, but I cannot wait for Tuesday to be over with. In honor of the election, check out the difference between hedgehogs and politicians, including hedgehogs love cupcakes and politicians will eat anything handed to them, if it means it will ingratiate them with the public.

4. Halloween Light Show. I realize Halloween is over, but this is freaking awesome. Seriously, how do people do this? Is it real or computer-generated? If it’s real, some people have waaaaaaay too much time on their hands. And I kind of wish they lived next door.

3. The Power of Quiet. I really, really love RSA animation. It’s where a story is narrated and a really talented person draws pictures to match the voice. I also am a big fan of the work Susan Cain is doing around the power of introverts (yay us!). Combine the two and this is the video you get. It’s super, duper cool.

2. Eating Cheek to Cheek. As a vegetarian, this should probably offend me, but it’s kind of awesome. The Sweet Stem Farm wants you to eat animals “cheek to cheek” instead of just the center cuts. And what they produced is a really good video with someone who can actually sing.

1. Dog in Pumpkin. This one still works because pumpkin is in season through Thanksgiving! And who doesn’t love puppies? Be sure to watch all the way to end for the cutest puppy of them all.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • jenniferwindrum

    @gini THANK YOU so much for sharing my SMAC! endeavor. I can’t thank you enough!  Mom and I want everyone with cancer to feel the same comfort and love she feels with the SMAC! monkeys. Campaign is off to a great start….need more pledges, though, to hit our goal. THANK YOU for helping to bring NoMo and Phoenix to life.

  • Ha. Sweet Stem Farm is just up the road from me. I know those people and have gotten stuff from them.

    • @KenMueller Well now you can tell them you’ve seen their awesome video!

      • @ginidietrich I told them about your post and they were thrilled. I’m going to be meeting with them soon, perhaps to write a little case study about some of the marketing stuff they do. How many farms do you know that have their own full-time marketing director? She even told me she reads my blog.

  • “Everything but the oink!”

    • @jasonkonopinski BTW. I love Shel Silverstein. I think you should feature me next Friday for the poem I wrote bdorman264 this morning.

      • @ginidietrich  bdorman264 Like I said in that post, Shel Silverstein defined my childhood. 🙂

  • Excellent round up G! The Hedgehog was totes amazeballs, but The Cheek to Cheek song wins this week for me! I have been a vegetarian since 12, and am currently vegan. My big issue is the mass marketing of meat and how the animals are raised.  I love seeing a farm that treats their animals well. Pigs are so much fun and wonderful problem solvers- I was happy to see these piggies having such a blast! Another big issue for me is the amount of wastage in the way that meat is produced, in North America at least.  This video encouraging people to try out different cuts is really fantastic. Thanks again!

    • @RebeccaTodd One of my favorite things about living in this part of Pennsylvania is ready access to small farms for produce, milk, eggs and meat.

    • @RebeccaTodd You’ve been a vegetarian way longer than me…I’ve been one for 12 years, but not since I was 12. Do you miss anything? I sometimes miss corn dogs. Weird.

      • @ginidietrich No, I think it has just been way too long.  I never liked meat- my mum has actually said “no more broccoli until you eat your beef!” and such. Maybe my mum’s Yorkshire puddings and gravy?  Right now, with the vegan thing, I am only jonesing (yup!) for ice cream… Occasionally the smell of McNuggets makes my stomach growl, but PC does a great vegan nugget up here which I love. Really, nuggets are just condiment conveyance devices. I have never eaten sea food, had steak only a couple times, would never eat meat hamburgers…I was a born veggie for sure.

    • rdopping

      @RebeccaTodd Serious Sally, huh?

      • @rdopping Yeah, animal rights is serious stuff for me.

        • rdopping

          @RebeccaTodd I tried to give my dog rights and she decided it was ok to poop anywhere she wanted. Yanked that card pretty damn quick.
          I hear ya. I live with another who has Easting Animals as her bible. Its a meshuganah.

        • @rdopping Say thanks I’ve never read that one! Do you know The Meatrix?

        • rdopping

          @RebeccaTodd Nope but it sounds interesting. I might recommend it then.

  • magriebler

    I’m voting the introvert/hedgehog ticket on Tuesday!
    But first I’ve got some SMAC!ing to do.

    • @magriebler I cannot WAIT for this election to be finished.

      • magriebler

        @ginidietrich I know. Patience, grasshopper.

        • @magriebler  @ginidietrich Me. Too. And this is coming from someone who takes a lot of interest in the political process and being as informed on the issues as I can.

        • magriebler

          @jasonkonopinski  @ginidietrich And therein lies the problem with people like us. We try to approach this election intelligently, doing our homework on the candidates and the issues, when it seems that narrow-minded histrionics will rule the day. Oh I’m sorry. I’m getting cranky again. I’ll put myself on time-out. Will Tuesday NEVER come?

  • I’ve seen the Halloween house dude interviewed on TV and he designs it all himself every year. He chooses popular songs and then programs it out. Super cool! Being an introvert myself, I loved #3. I love that she says partnerships are strongest when made up of an introvert and an extravert. My biz partner lives across the country from me and she is my complete opposite. It works wonderfully for us!

    • @TaraGeissinger I’m kind of impressed by Halloween dude. I mean, he clearly has too much time on his hands, but it’s pretty darn cool. 
      And I’m married to an extrovert. We sometimes drive each other nuts, but we’ve learned how to accomodate one another.

  • rdopping

    Yin and yang did it for me. Those illustrations we cool as school. Vote Hedgehog indeed.

    • @rdopping Cool right? I wish I had that talent. I’ll be you do.

      • rdopping

        @ginidietrich Are you making fun of me again? 😉

        • @rdopping While I typically do make fun of you, I was being serious this time.

  • Loved all of them – that Rolling in the Deep cover was flat out impressive as well as funny. And I’m with you, Gini – I love those RSA Shorts…as well as any House Lights set to music!

    • @dbvickery You kind of want to do those house lights, don’t you??

      • @ginidietrich Heck No, too much work – how about we just do the Gin and Tonic thing and watch the neighbors do it. Yeah, let’s go with that plan.

  • Ha! I had to click in here right quick, as I started a post about introverts this weekend. (It’ll get done sometime…heh…) Now I’ll just have to email this post to myself, if I stick around to watch it all, I’ll never get my work done! LOL!

    • @LisaMarieMary Just watch the RSA Shorts one. It’ll help your post.

  • ginidietrich

    @uglyshirt Yay introverts is right!

  • Steveology

    @odney The puppies only will play with her if @GiniDietrich gives them gin. It seems to work, but she needs fresh puppies all the time…

  • ginidietrich

    @Odney Puppies and gin. What more do you need?

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