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Gini Dietrich

Gin and Topics: Siri, BlackBerry, and the Moron Award

By: Gini Dietrich | December 2, 2011 | 
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When we began the Social Media Trends ninth trend contest on Monday, I promised I would reveal the winner of two webinar seats today.

I lied.

HAHHAAH! Just kidding. I know I gave some of you a little, tiny stab of the heart. Oh that was fun!

Drumroll please….

The winner of the ninth trend that I am now challenged to incorporate into next Thursday’s webinar and, therefore, wins two seats to attend is…

Social Proof.

From Chris Bradley:

Social proof, as in the evidence that others have confidence in this, so I should too. It plays to the subconscious of power in numbers, so from a marketing or social media point of view, things like reviews and ratings, endorsements from industry leaders or celebrities, highlighting how socially successful something is.

There are already great examples of this, like Amazon, “you’re buying X, other people who bought X also bought Y”.

But what I think will be interesting next year is to see how the power of social proof will be further developed and more deeply integrated, just off the top of my head, your social share buttons, so 466 people have tweeted this, but what if it said 466 people have tweeted this, and it was retweeted 56 times, or that influential names, X, Y, Z were part of the 466 tweets…

There is loads more scope, and obviously things will be application and target specific, but its going to be exciting to see if we can ever reach a trusted standard, and what shapes social proof will take.

Chrisour own Lisa Gerber will send you the registration link.

And don’t forget! The price on the webinar is $40 until Monday night. Then it switches to $50. And if you save the $10 for yourself, it means less shoes for me. Because, let’s be real, I need more shoes like I need a hole in the head. And you likely need some brainstorming to include this stuff in your PR and marketing plans next year.

And now, Gin and Topics.

5. Lady and the Tramp. OK. This seriously made me laugh out loud. When I sent it to Mr. D and said we needed to get a bird, he said, “Jack Bauer would eat the bird.” It’s funny because it’s true. They would not have true love like the dog and bird in this video. Thanks to Deb Dobson for sending along!

4. Two BlackBerry Executives Got So Drunk, They Grounded a Jet to China. To say it’s been a bad year for BlackBerry is putting it mildly. These guys were on a flight from Toronto and made it to Alaska before they had to ground the plane in Vancouver.

3. Robin Williams’ Impression of Siri. Ameena Falchetto shared this on Facebook. I cried from laughing so hard. So. Freaking. Funny. It’s a must watch.

2. The 25 Best Autocorrects of the Past Year. WARNING! If you don’t like bad language, do not read this. But if you can get past it, it’s VERY funny!

1. Welcome to Kansas. And, in honor of my biggest moron award from earlier this week, this is for those of you thinking about visiting the great state of Kansas.

Have a great weekend!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

27 comments
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jeux de fille

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ChrisBradley
ChrisBradley

Thanks Gini! Another great GnT, and an even better one for me :) Looking forward to the webinar and your article on social proof, thanks again.

EricaAllison
EricaAllison

Ok, let me start by saying that I adore my new iPhone. However, I do not find Siri to be as fascinating and effective as the commercials led me to believe. In fact, I think she's meant to frustrate me. It could be because my son also likes to talk to her, and according to my brother, that will in fact confuse Siri. I can understand that as he tends to confuse me, too.

The net result here is that rather than help me, Siri gets me riled to the point that I end up yes...yelling at her. I know, it's sad. Especially since 'she' is an 'it' and I'm an adult who can reason and logically figure things out. ;)

thanks for sharing!

KDillabough
KDillabough

LOVE Robin Williams:) And only in Canada, eh? Cheers! Kaarina

JoelFortner
JoelFortner

Oh man what a great list! My wife and I just had a great time going through these! The auto corrects are just classic!

LauLau81
LauLau81

Hahaha! I can't stop my self laughing! These videos are really funny! You made my boring day gone! Thank you for posting and hope to see some more. I really can imagine how the dog and bird meets!

Latest blog post: Chamonix Summer Chalets

SocialMediaDDS
SocialMediaDDS

Oh what a wonderful Gin and Topics today....laughed my way through almost all of it. Already "borrowed" both videos because they were too funny not to share....you KNOW that I loved the dog and the cockatoo...what a hoot. And, not unlike Jack Bauer, as much as I love my dogs, that cockatoo would not last very long as a house pet here....ask me about my hens someday. Robin Williams was a riot....go paint ;-) I've seen the DYAC post and the one that made me really giggle was the MOTTSAPPLESAUCE payment....OMG....so funny.

@ginidietrich you made my day....I'm now ready to face anything ;-)

NancyD68
NancyD68

You are in France! Go, live your life! Why are you asking a phone! I LOVED that! The auto-correct is pretty funny too,. I was laughing so hard I was crying.

The dog and bird video is cute, but I am not showing Douglas since he is asking Santa for a dog, along with a laptop and a million dollars. Someone help me!

bdorman264
bdorman264

The auto-corrects have me worried; maybe I better pay more attention to what I'm sending out, huh? They were hilarious.

The bird and dog was cute, but not a good combo; it only takes one time..................yikes.

sydcon_mktg
sydcon_mktg

OMG!! Those are seriously hilarious!! 13 year old & I totally loved the dog & the bird! Zamboni would eat the bird too, or at the very least bark at it until he lost his bark! LOL!

Funny too that the bird always only grabbed 1 noodle out of pot!

byronfernandez
byronfernandez

I'm not sure which video I loved more, the bird and doggie or Williams' Siri.

Fantastic.

Anthony_Rodriguez
Anthony_Rodriguez

Ha ha ha ha ha! Those auto corrects were exactly what I needed. I am laughing my butt off right now.

ginidietrich
ginidietrich moderator

@LauLau81 I don't know how you discover your bird will feed your dog, but it's really funny!

ginidietrich
ginidietrich moderator

@SocialMediaDDS I have now hit you up on three social networks this morning. AND I GET TO SEE YOU LIVE TOMORROW!