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Gini Dietrich

Gin and Topics: Steve Martin and First World Problems

By: Gini Dietrich | October 19, 2012 | 
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I keep thinking the best Gin and Topics has been done and then someone sends me a video that is so hilarious, I get to outdo myself. Again.

Until last week, the very best issue was Will Ferrell and Jimmy Fallon dancing and singing about tight pants (cough, hipsters, cough).

And then last week Richard Simmons on Whose Line is it Anyway? and Canadian Dance Moves hit it out of the park again.

But I think we have another homerun today. I’m telling you. When Lindsay Bell sent me “Catch the Ice Dude” this morning, I had actual tears streaming down my face from laughing so hard.

Plus we have Steve Martin, First World Problems, Every College Fan, and Bodyform. It’s a pretty great day!

You’re about to lose 10 minutes of your day. It’ll be worth it.

5. Every Fan of College Football. I don’t think when Ces Guerra sent this to me, he realized I was going to include it here, but it’s super funny! It’s one guy who acts out every fan of every college football team in the country. And it’s pretty darn accurate. See if you agree.

4.  First World Problems. One of my very favorite phrases to use when people complain is, “First world problems.” For instance, if I complain about the cleaning lady always putting the dishes in the wrong cupboards, I would expect you to say, “First world problems.” Well, it turns out Michael Schechter and I aren’t the only ones who think that’s hilarious because a video has been made about it. And it’s hilarious.

3. Steve Martin, Home Crafts Expert. My mom sent this to me last weekend. It was included in one of her craft newsletters and, I have to say, it’s the most brilliant campaign ad I’ve ever seen. In fact, I had no idea it was a campaign ad and you’ll see why. Watch Steve Martin teach you how to make a wad of paper without having to “root around in a fancy office dumpster to find one.”

2. Bodyform Responds: The Truth. I think at least 20 people sent this to me, but Antonia Harler gets the credit because she was first. It’s pretty freaking great, if only because if you spend any time online, you’ve totally wanted to do this. It’s a two-parter. You want to watch this first (link here):

Now the brilliance. The response from the company. Pay close attention to the glass of water she pours in the beginning. It’s my favorite part.

1. Catch the Ice Dude. I’m telling you. Tears. It’s all in German so you won’t understand what they’re saying (except when he uses the F word to describe what he’s about to do), but it doesn’t matter. The international sign for laughing at your friends is the same no matter which language.

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About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

50 comments
dbvickery
dbvickery

I'm with Tara - I just need to sit on these until Mondays, so people can really start off with a laugh. I had to forward the sports fan and first world problem videos right away, and yep...I about choked with ice dude.

 

Steve Martin was a typical classic...and the BodyForm response was worth it just for the last 10 seconds ;)

TaraGeissinger
TaraGeissinger

I kind of like saving these for Monday's lunch. Makes my Monday better! :) I love the feminine product ad -- classic!! #1 just leaves me cringing...

RebeccaTodd
RebeccaTodd

OK that Bodyform thing was fantastic! Well played indeed. And Catch the Ice was very funny, but Tight Pants is still my favourite to date.  Steve Martin is so damn funny that for years I assumed he was Canadian. 

belllindsay
belllindsay

I would marry Steve Martin *today* if he asked me. And I felt the exact same way when I was 13. Which is creepy. 

Oddly enough, I couldn't get the videos to play when I first tried to watch them, so I tweeted about it and hashtagged FirstWorldProblems. Whoa - even creepier!!

I don't even *get* college football, and have NO CLUE what he was talking about, but stereotypes of any kind are always funny, so I enjoyed that guy. 

Love any "feminine products" (wtf??) company/ad agency who skewers the ridiculous nature of their industry. I want the name of the guy who made the water BLUE!!!

The German guy? Honorary Canadian from this point onwards. 

yvettepistorio
yvettepistorio

Um, my electric toothbrush's batteries are dead...#firstworldproblem 

 

magriebler
magriebler

5. I lost 13 minutes and 33 seconds today because I watched this twice, in disbelief. WHERE'S ILLINOIS?

 

4. The screen protector on my iPhone fell off this morning. I win.

 

3. I vote for Steve Martin!

 

2. Bodyform rocks.

 

1. Idiocy. The universal language. Requires no translation.

 

Thanks, Gini.

 

barrettrossie
barrettrossie

(1) They said nothing about the UVa football team. Nothing. And that's the way we Wahoos like it.  

 

(2) "The iPhone 5 is too big for my skinny jeans..." Tell Ferrell and Fallon!

 

(3) Bob Kerry is so dedicated to Nebraska, he's lived in New York for the past 10 years! Other than that, very entertaining bit from my all-time favorite comic genius.

 

(4) Richard must be very bored and uninteresting. 

 

(5) These are the people who must save Europe. Lord have mercy on us all. 

DaveThackeray
DaveThackeray

I too sing the Bodyform tune every time the ad comes on TV. Fact, that ad is THE best thing on British TV!

 

Nice share, Gini. I have no idea where you find the time to do actual work (I mean, this is REAL work, but a secret between us geeks, right?).

Latest blog post: Gini Dietrich

ginidietrich
ginidietrich moderator

 @KyleAkerman That's EXACTLY what I said after I watched that one. BTW...were your ears burning on Wednesday night?

ginidietrich
ginidietrich moderator

 @belllindsay First you take the hammer and pound the gum so it's easier to chew. So. Freaking. Funny!

Sean McGinnis
Sean McGinnis

 @yvettepistorio All I want is for ONE Youtube video I watch to run straight through without buffering. #FirstWorldProblems

ginidietrich
ginidietrich moderator

 @magriebler HAHAHAHA! I noticed they did include Nebraska, which made me laugh.

 

But the German guy and the pool? I seriously had tears. I would have been the guy at the end on the ground laughing.

ginidietrich
ginidietrich moderator

 @barrettrossie Come on! With or without Bob Kerry....Steve Martin telling you how to make a wad of paper is comedic gold.

ginidietrich
ginidietrich moderator

 @DaveThackeray I do all of this in the wee hours of the morning so I can do my real job during normal business hours. 

 

What'd you think of the German??

TaraGeissinger
TaraGeissinger

 @ginidietrich Yeah I wanna go to the game. Let me just throw on my jean shorts! LOL! Florida fashion sense at it's best. My flip flops w/ sparkles are fancy enough, right?

magriebler
magriebler

 @ginidietrich  I'm pretty sure I hurt myself laughing.

 

I'm sharing these with the Big Guy this weekend. They're all gems.

belllindsay
belllindsay

 @ginidietrich  @RebeccaTodd I think I've made this clear before to you young whippersnappers: I knew who he was before either of you did - because I'm old - therefor *I* have first dibs on him. Done and done. Can we put this to rest now please? 

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