Gini Dietrich

Gin and Topics: Steve Martin and First World Problems

By: Gini Dietrich | October 19, 2012 | 

I keep thinking the best Gin and Topics has been done and then someone sends me a video that is so hilarious, I get to outdo myself. Again.

Until last week, the very best issue was Will Ferrell and Jimmy Fallon dancing and singing about tight pants (cough, hipsters, cough).

And then last week Richard Simmons on Whose Line is it Anyway? and Canadian Dance Moves hit it out of the park again.

But I think we have another homerun today. I’m telling you. When Lindsay Bell sent me “Catch the Ice Dude” this morning, I had actual tears streaming down my face from laughing so hard.

Plus we have Steve Martin, First World Problems, Every College Fan, and Bodyform. It’s a pretty great day!

You’re about to lose 10 minutes of your day. It’ll be worth it.

5. Every Fan of College Football. I don’t think when Ces Guerra sent this to me, he realized I was going to include it here, but it’s super funny! It’s one guy who acts out every fan of every college football team in the country. And it’s pretty darn accurate. See if you agree.

4.  First World Problems. One of my very favorite phrases to use when people complain is, “First world problems.” For instance, if I complain about the cleaning lady always putting the dishes in the wrong cupboards, I would expect you to say, “First world problems.” Well, it turns out Michael Schechter and I aren’t the only ones who think that’s hilarious because a video has been made about it. And it’s hilarious.

3. Steve Martin, Home Crafts Expert. My mom sent this to me last weekend. It was included in one of her craft newsletters and, I have to say, it’s the most brilliant campaign ad I’ve ever seen. In fact, I had no idea it was a campaign ad and you’ll see why. Watch Steve Martin teach you how to make a wad of paper without having to “root around in a fancy office dumpster to find one.”

2. Bodyform Responds: The Truth. I think at least 20 people sent this to me, but Antonia Harler gets the credit because she was first. It’s pretty freaking great, if only because if you spend any time online, you’ve totally wanted to do this. It’s a two-parter. You want to watch this first (link here):

Now the brilliance. The response from the company. Pay close attention to the glass of water she pours in the beginning. It’s my favorite part.

1. Catch the Ice Dude. I’m telling you. Tears. It’s all in German so you won’t understand what they’re saying (except when he uses the F word to describe what he’s about to do), but it doesn’t matter. The international sign for laughing at your friends is the same no matter which language.



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About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • ZOMG, the Ice Man.

  • I too sing the Bodyform tune every time the ad comes on TV. Fact, that ad is THE best thing on British TV!
    Nice share, Gini. I have no idea where you find the time to do actual work (I mean, this is REAL work, but a secret between us geeks, right?).

    • @DaveThackeray I do all of this in the wee hours of the morning so I can do my real job during normal business hours. 
      What’d you think of the German??

  • (1) They said nothing about the UVa football team. Nothing. And that’s the way we Wahoos like it.  
    (2) “The iPhone 5 is too big for my skinny jeans…” Tell Ferrell and Fallon!
    (3) Bob Kerry is so dedicated to Nebraska, he’s lived in New York for the past 10 years! Other than that, very entertaining bit from my all-time favorite comic genius.
    (4) Richard must be very bored and uninteresting. 
    (5) These are the people who must save Europe. Lord have mercy on us all.

  • magriebler

    5. I lost 13 minutes and 33 seconds today because I watched this twice, in disbelief. WHERE’S ILLINOIS?
    4. The screen protector on my iPhone fell off this morning. I win.
    3. I vote for Steve Martin!
    2. Bodyform rocks.
    1. Idiocy. The universal language. Requires no translation.
    Thanks, Gini.

    • @magriebler You went in the right order. Now I’m disoriented.

      • magriebler

        @barrettrossie Then my work is done here.

    • @magriebler HAHAHAHA! I noticed they did include Nebraska, which made me laugh.
      But the German guy and the pool? I seriously had tears. I would have been the guy at the end on the ground laughing.

      • magriebler

        @ginidietrich  I’m pretty sure I hurt myself laughing.
        I’m sharing these with the Big Guy this weekend. They’re all gems.

  • yvettepistorio

    Um, my electric toothbrush’s batteries are dead…#firstworldproblem

    • magriebler

      @yvettepistorio Rats. I think your problem is lamer than mine. You win.

    • @yvettepistorio Um, it’s FWP.

    • @yvettepistorio All I want is for ONE Youtube video I watch to run straight through without buffering. #FirstWorldProblems

      • belllindsay

        @Sean McGinnis  @yvettepistorio Sean wins!!

        • @belllindsay  @yvettepistorio Thanks Lindsay.
          Expect my marriage proposal some time this week…

        • yvettepistorio

          @Sean McGinnis  @belllindsay Alright, alright I concede…Sean you take the cake 😉

  • belllindsay

    I would marry Steve Martin *today* if he asked me. And I felt the exact same way when I was 13. Which is creepy. 
    Oddly enough, I couldn’t get the videos to play when I first tried to watch them, so I tweeted about it and hashtagged FirstWorldProblems. Whoa – even creepier!!
    I don’t even *get* college football, and have NO CLUE what he was talking about, but stereotypes of any kind are always funny, so I enjoyed that guy. 
    Love any “feminine products” (wtf??) company/ad agency who skewers the ridiculous nature of their industry. I want the name of the guy who made the water BLUE!!!
    The German guy? Honorary Canadian from this point onwards.

    • @belllindsay First you take the hammer and pound the gum so it’s easier to chew. So. Freaking. Funny!

      • @ginidietrich  @belllindsay Hah I read this after I posted-I’ll trade off my interest in Steve for yours in RDJ…

        • @RebeccaTodd  @belllindsay WAIT! So you’ll trade in RDJ for dibs on Steve Martin?

        • belllindsay

          @ginidietrich  @RebeccaTodd I most certainly will NOT.

        • @belllindsay I’ll wrestle you for him @RebeccaTodd

        • belllindsay

          @ginidietrich  @RebeccaTodd I think I’ve made this clear before to you young whippersnappers: I knew who he was before either of you did – because I’m old – therefor *I* have first dibs on him. Done and done. Can we put this to rest now please?

  • KyleAkerman

    Shut the full cup.  Tee hee.

    • @KyleAkerman That’s EXACTLY what I said after I watched that one. BTW…were your ears burning on Wednesday night?

      • KyleAkerman

        @ginidietrich No, but they are now.  What did I miss?

        • @KyleAkerman  @ginidietrich We were totally talking about you. I can’t believe your ears weren’t burning…

        • @Sean McGinnis  @KyleAkerman What Sean said!

    • magriebler

      @KyleAkerman I’m going to use that as soon as possible.

  • I bet that dude still has a bruised tail bone. ouch.

    • @KenMueller HAHHA! That’s what Mr. D said! LOL!

      • @ginidietrich I’ve fallen on my tailbone and it takes forever to heal. And my fall was NOTHING like what that dude did. he may never sit again.

        • rdopping

          @KenMueller  @ginidietrich Germans……sheesh.

  • jennwhinnem

    Spooky, I had just learned about this: As someone who works in social justice, I approve of this hijacking.

    • @jennwhinnem You’re right. That’s all sorts of awesome!

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  • rdopping

    Way to go Richard. You ruined it for us all…….

    • @rdopping I think it should be a goal of yours to post something on a brand’s FB page that gets this kind of response.

      • rdopping

        @ginidietrich are you being mean?

  • OK that Bodyform thing was fantastic! Well played indeed. And Catch the Ice was very funny, but Tight Pants is still my favourite to date.  Steve Martin is so damn funny that for years I assumed he was Canadian.

    • @RebeccaTodd I don’t know if that ice cannonball was perfectly timed or what, but I thought it was freaking hilarious. I mean, Lindsay and I laughed and laughed and laughed.

  • I kind of like saving these for Monday’s lunch. Makes my Monday better! 🙂 I love the feminine product ad — classic!! #1 just leaves me cringing…

    • @TaraGeissinger Did #1 make you laugh out loud? Or are you a nicer person than me?

      • @ginidietrich Yeah I wanna go to the game. Let me just throw on my jean shorts! LOL! Florida fashion sense at it’s best. My flip flops w/ sparkles are fancy enough, right?

  • I’m with Tara – I just need to sit on these until Mondays, so people can really start off with a laugh. I had to forward the sports fan and first world problem videos right away, and yep…I about choked with ice dude.
    Steve Martin was a typical classic…and the BodyForm response was worth it just for the last 10 seconds 😉

    • @dbvickery I love you have the same sense of humor as me! Looking forward to “seeing” you soon!

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