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Gini Dietrich

Gin and Topics: The Entrepreneurial Spirit of Social

By: Gini Dietrich | March 25, 2011 | 
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Does anyone else think 27 degrees is too cold for March 25? If it’s going to be this cold, I WANT SNOW! This in between – can’t ski and can’t cycle – weather sucks. Just like spin.

While you’re here, check out the “Dear CEO” eBook that was written by 31 of my friends. So far Danny Brown and Laura Scholz have announced their giveaways. So go check them out, and enter their contests, if you’d like to win a copy!

In this week’s Gin and Topics, we explore the entrepreneurial spirit of social, which means the good, the bad, and the ugly!

5. Happy Birthday, Twitter! I don’t typically promote something we’ve done in Gin and Topics, but I’m going to make an exception this once. During this week’s Inside PR, Joe Thornley, Martin Waxman, and I discuss the fifth birthday of Twitter, their new terms of service, and what Joe thinks will be a good replacement for our content. It’s worth the listen just for that. Oh…and the show notes are written quite well, if I do say so myself!

4. The Seven Sins of Business Blogging. I agree with all seven of these “sins,” but not just for business blogging; for blogging, in general. And, to help you figure out what to do right, Marcus Sheridan gives you five levels to achieve in blogging.

3. Ten Rules for Entrepreneurial Success. This week, Carol Roth’s book, “The Entrepreneur Equation“, launched and Les McKeown and I had a fun chat with her on Elizabeth Marshall’s Author Teleseminars. One of the things we discussed are the habits an entrepreneur should have. This Entrepeneur article sums up those habits nicely.

2. New York Times Asks Twitter to Disable Paywall-Jumping Feed. More interesting information about the NY Times and their new quest to charge people for content. The Twitter handle @FreeNYTimes has figured out a way around the paywall so you don’t have to pay for content. But, according to Mashable, “the gray lady” is not having that (sorry, Howie, for the Mashable link, but it had to be done).

1. Social Media Holds a Dark Side for Entrepreneurs. The fear of being left out syndrome is creating an anxiety for entrepreneurs to participate online. This BNET article explores the dark side and what that syndrome means. Or, as we always say to clients, WHY do you want to be on Twitter and Facebook? If it’s because everyone else is doing it, we have a long, but educational, talk with them.

Have a great weekend!

Always big thanks to Jennifer Hallowes for the image we use every week!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

5 comments
Howie Goldfarb
Howie Goldfarb

HAHA! Late but always love the shout out Gini! I promise to return the favor and buy you a Starbucks Latte using @ShellyKramer 's i phone.

I almost blogged about the NY Times pay wall. Paywalls after the fact are like the IRS Taxcode. You forget how many holes you have to plug. I refuse to mention the App but I have one on my Droid2. It was removed from the Android Store. I get the NY Times and the Economist completely for free.

But in fairness I click random ads on their websites just so they make more money. I once asked the Economist how many clicks I need to make to reach their cover price but they refused to tell me. They said its a secret. LOL

Great list as always!

ginidietrich
ginidietrich moderator

@HowieG @ShellyKramer Yessssss! Finally I get something out of pretending like I like both of you.

Did you really ask the Economist that?!? That is hilarious!

Howie Goldfarb
Howie Goldfarb

@ShellyKramer @ginidietrich OMG so funny!

On the Economist. BEFORE I got into Advertising I used Firefox and blocked all digital ads 100% guilt free. I hated em before Firefox. I still hate them. We have never been forced to actually view any ads ever for anything even though that often subsidizes content. Big failure in my opinion to have such legacy issues.

After coming to Advertising I felt guilty about consuming free content and blocking the ads on sites I consumer a lot of content from. Such as the Economist. So I unblock the ads and on some sites I click em. Which funny enough really screws the Ad Server and whoever Paid for them with Ghost clicks right? I mean I would click on an Ad for Siemen's Industrial Equipment on the economist 20 times! lol So yes I did ask.