Gini Dietrich

Gin and Topics: The Shiny, New Penny

By: Gini Dietrich | July 15, 2011 | 

I’m super excited about the launch of Spotify in the U.S.

I got my invite yesterday and I’ve already told it I’m in love with it. In fact, I may have to marry it and have it join my iPhone, iPad, Trek Madone, and Westone earphones family.

If you’re interested in streaming music, sharing it with your friends, listening to what your friends are playing, linking your iPod, and not needing an Internet connection (cough, Pandora, cough) to play, you should check it out.

This link gives me credit (I don’t know what I get) so feel free to use it! For you, I think it either provides instant access or puts you at the top of the invite list.

Exciting couple of weeks. First Google+ and now Spotify. These things happen in threes. Wonder what’s next? Do you think it was the announcement of the Facebook video feature? I hope not.

Until we figure it out, here are the top five stories for this week’s Gin and Topics.

5. Launching the Google+ Expert Training Course. A couple of days ago, my friend Del Williams tweeted me and said people are already charging to teach people how to use Google+. This is downright astounding to me. It’s been three freaking weeks and people are already claiming to be experts? Enough to charge others to teach them how to use it? That’s why  love this tongue-in-cheek article from Allen Stern about the  very topic. (h/t to Sean McGinnis for the link.)

4. Content Marketing Like Lego Does It. It’s a real talent when people can look at the world around them and find marketing lessons in them. That’s why I love this blog post from Jennifer Fong about how LEGO does their content marketing and what you can learn from them to take back to your own jobs. The ideas are fantastic.

3. Observing Obama’s First Twitter Town Hall – Live. To say I’m ultra envious of Geoff Livingston that he not only got to attend the town hall, but that he was in the front row (and got to use their swanky bathrooms) is putting it mildly. I know. I know. I said I was jealous of him last week. But then he went and wrote about the experience. No matter your politics, this is a great blog post to read because it’s from his perspective.

2. Casey Anthony: How Social Media Tweaked Defense Strategy. Well, I’ve tried to stay out of the Casey Anthony trial discussion, but this one is too good to pass up. It talks about how the defense team paid attention to what was being said about the trial on the social networks and in the blogosphere. They took what they were hearing and adjusted their trial strategy. Pretty freaking amazing!

1. Google+, Digital Sneetches, and Getting Real Value from A New Tool. I declared that I am in love with Christopher Barger after reading his Forbes blog post. Not only is he a fantastic writer (I’m watching him closely so I can mimic his style), he provides some very valuable lessons about how to use Google+ (or, really, any social network). Trust me when I say, you’ll be in love with him too, after reading this.

Hope everyone gets to see Harry Potter this weekend! I’ll be seeing it, tending to my lawn and the baby birds, and riding my bike.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • kmtirpitz

    @ginidietrich Ate at Red Loster. Stomach feels like most blogs read.

  • Thanks so much for the shout-out ginidietrich ! Much appreciated. I’m looking forward to diving into the rest of the list!

  • ginidietrich

    @JenFongSpeaks You’re very welcome! I loved the blog post…and its comparison to the differences between what they’re doing and what American Girl is doing.

  • ginidietrich

    @RussoJohnny You too!

  • ryancox

    @ginidietrich @ginidietrich a) you have two accounts b) you’re wicked smart c) you’re flipping awesome d) I need to visit e) I have a wedding this weekend to attend … I’ve already pre-signed I’m sorry cards. f) have a wonderful weekend! g) i only expected to go to C h) I had someone comment on my Betty (because of Gini) comment from my iphone signature i) okay i’ll stop, kthxbi

  • MollyFulton

    Oh yes, you were right about Christopher Barger.

  • ginidietrich

    @MollyFulton Right??

  • ginidietrich

    @ryancox LOL! What is this all about?

  • VProcunier

    Hopefully Spotify will be available soon to Canada! Sounds interesting.

  • ginidietrich

    @VProcunier Ug. martinwaxman and I were JUST talking about that. It sucks Canada gets things so much later than us.

  • martinwaxman

    @ginidietrich We do get a lot of things later… except our May long wknd & Thanksgiving – those come before yours…

  • no potter- something else i think- we have fallen behind in our movie watching

  • ginidietrich

    @martinwaxman HAHAHA!

  • ParkRidgeDDS

    @JenFongSpeaks ginidietrich //Loved your post Jennifer…inspirational and some great observations…

  • steveelaine

    @ginidietrich before I look…spotify?

  • steveelaine

    @steveelaine @ginidietrich yeas!

  • steveelaine

    @steveelaine @ginidietrich I know now! Nice piece. I mean the blog….

  • factotumllc

    @ginidietrich Yay! No G+. 🙂

  • drbabymamadrama

    @ericamallison Thanks for stopping my my blog today!

  • Thus far I love Spotify and Google+. Been great, had a very cool hangout with shonali .

  • Got an invite from Klout let me see if I can absorb it :D. Thanks for some amazing shares and if i am not wrong isn’t Facebook planning to launch their music store. Forthcoming days seem to be exciting, enough of coupons :P. have a great weekend @ginidietrich

  • cbarger

    @ginidietrich Aww… I even got to be #1 this week? PARTY ON! Love you right back, my friend. Thanks for sharing the post. 🙂

  • ericamallison

    @drbabymamadrama Pleasure! Great looking spot!

  • @TheJackB That was a lot of fun!

  • susansilver

    Great roundup, somehow I missed all these gems. Anytime someone uses a Dr. Suess reference I have to see what they are saying. Especially a lesson about Sneetches.

  • @Shonali Yes it was.

  • Maybe it was the Fbook vid announcement! Or.. possibly the slip up of the new Microsoft social search engine? Hear about that? Hmmmmm.

  • ginidietrich

    @faybiz What did you see? I saw Potter today. So Good.

  • ginidietrich

    @LHInsights Did you get on Spotify??

  • ginidietrich

    @susansilver Did you read Sneetches?? Are you in love, too??

  • ginidietrich

    @RyanCritchett Or maybe it was the arrest of the CEO at News of the World? Oh wait. Not social media. Or shiny, new pennies.

  • I loved Chris Barger’s article! I’m biased because I’m a huge fan of Chris, but he made some excellent points in it. And I agree that he’s a fantastic writer.

  • @ginidietrich not yet. i guess you must be rocking with it 😀

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  • @ginidietrich didnt get to movies… yard/housework most of weekend

    did rewatch Rango with kiddies… love that movie

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  • simplycintia

    @drbabymamadrama {hug}

  • drbabymamadrama

    @simplycintia hey!

  • simplycintia

    @drbabymamadrama hope all is well! Are you going to Blogher? I’ll be reading all about it 🙂

  • drbabymamadrama

    @simplycintia I won’t be there. We have a wedding to attend.

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