Gini Dietrich

Gin and Topics: The Universe Is Upside Down

By: Gini Dietrich | February 18, 2011 | 

I swear the universe is upside down this week. And, as I was telling Joey Strawn, that’s not a good thing!

Never mind the completely psychotic week I’ve had, there have been some crazy happenings.

First, major filings for bankruptcies – Borders, Giordano’s, and the restaurant that used to bear Walter Payton’s name.

Then the Red Cross had a stray tweet (that was handled extraordinarily well).

And Charlie Sheen called into Dan Patrick’s show not once, but twice, to talk about how he doesn’t need to get help because he’s been clean for three weeks and also giving Lindsay Lohan some advice on partying and also contributing to society. Oy.

Seriously. It’s a full moon and the universe is upside down.

And the above stories aren’t even part of Gin and Topics this week! Those are below.

5. Google Starts One Pass Digital Subscription Service. It’s here! Google is now giving content creators a way to publish and monetize through sites and apps. While it’s only available for publishers, at the moment, it’ll be interesting to watch and see if they ever open it up to businesses, too. Thanks to Nick Harrison for sending this link to me!

4. House Votes to Block FCC’s Net Neutrality Rules. Hooray! It’s one step closer to not requiring us to pay for access to the web or allowing wireless companies to block certain content. It has to go to the Senate next, but this is a step in the right direction.

3. PR Measurement Formula Fails? This is EXACTLY why we’re holding a webinar on Tuesday about financials for PR and marketing professionals. We are right-brained. We have liberal arts degrees. We’re not taught how our efforts affect the bottom line. We’re seen as an expense, not an investment. Todd Defren explores measuring our efforts in this blog post.

2. Community Management: Marketing Discipline of the Future? It’s time to start moving your job description to one of community management. According to this article, all marketers will be community managers in the future. For those of us doing this for three years now, that’s a big duh. For the rest of the world not in the social media bubble, be prepared! It’s coming!

1. Most Innovative Companies: Groupon. I’m not sure I can’t get past the photo to read the story. You’ll see what I mean. Thanks to Todd Lyden for bringing it to my attention. I believe my response was, “OMG! That photo!”

Don’t forget!

Three things:

1. The financial webinar for PR and marketing professionals is on Tuesday at 11 CT.

2. The HAPPO live event is being held at our offices on Thursday from 5-7. We have a panel of Karen Bloom, Catherine Merritt, and myself to discuss networking, interviewing, and using new tools to find a job.

3. The deadline for submitting your entry in The Now Revolution contest is tonight!

Have a great weekend!

Thanks to Jennifer Hallowes for the awesome photo!

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • JefferyBialek

    My goodness, now I am feeling thirsty…and hungry, I hadn’t heard about Giordano’s 🙁

    As always, great reading to accompany the cocktails! 🙂

  • JennLynn9

    I couldn’t agree more about the universe being upside down! This week brought the psychotic out everywhere. But thankfully, there’s gin, and Gin and Topics to make us all feel sane again. Really enjoyed the article on Community Management — thanks for sharing!

  • ginidietrich

    @JefferyBialek Sad about Giordano’s, huh? They’re going to try to find a buyer. Otherwise, bye bye Chicago tradition.

  • ginidietrich

    @JennLynn9 And a great photo for our first issue, too!

  • JefferyBialek

    @ginidietrich Well, all things must pass and given the choice, I’d probably head to Gino’s East. Though I imagine someone can make a go of it w/the Giordano’s name. If not, always sad to see those tradtions fall… don’t get me started on Marshall Field’s!

  • lesmckeown

    That photo explains such a lot. Such a lot.

    And just by the way @ginidietrich , the new name for your Friday round-up sucks. And you know why. Just saying’.

  • ginidietrich

    @lesmckeown You didn’t make an official entry, therefore disqualifying your suggestion.

  • ginidietrich

    @JefferyBialek I refuse to shop at Macy’s. Now THAT is a good topic of conversation.

  • JefferyBialek

    @ginidietrich One more thing we agree on! (Was that what you were going to tell me? 🙂 Yes – would be a GREAT topic of conversation…I was able to transition when I first moved to MN because Dayton’s was so much like Field’s. When they changed the name here, I reveled in having Field’s again AND understood the local dismay at losing Dayton’s. But it was a transition that stuck (mainly because there weren’t many alternatives and who wouldn’t be happy to gain Frango!?!) Macy’s is no Field’s (or Dayton’s) and I have refused to step foot in a Macy’s, save for a gift card required for work and a momentary lapse of… will while shopping with my wife. Although, I do miss having the additional options you have in Chicago… (and my Field Gear and 111 State and…)

  • lesmckeown

    @ginidietrich Oh right. We know great art is always created through ‘official entries’.

  • I’ll take my Sapphire with a splash of diet tonic and a lime wedge please. Is 9AM too early? Just kidding. Love the new name to this series Gini!

    Sorry my Now Revolution submittal was so dismal (screen shot from my iPhone’s lock screen), sometimes even John Elway couldn’t craft last second, game winning drives. I’ll be better prepared for the next contest.

    As for the posts yesterday, I’ve only read the FastCo interview with Andrew Mason, but I have to admit, I like the guy. We’ll see how things pan out for them, but his comment about being a genuine company really resonated well with me.

    Have a great weekend!! Ciao. PS — 1 point victory? Not this go ’round….

  • lisagerber

    I LOVE this line by Andrew Mason: “There was a kind of freedom that came with not caring if it failed, and caring primarily that it was something we could be proud of.”

    What a great philosophy: of course, anyone cares if it fails, but I like the idea of not letting that control your actions, or become a focal point. Building something one is proud of is more important. what a great little nugget. 🙂

  • ginidietrich

    @lisagerber I’m impressed you could get past the photo and read the story!

  • ginidietrich

    @JamesDBurrell2 I want to like Andrew Mason. I really do. I love his attitude. But the decisions he keeps making are questionable, at best. I keep sticking up for him and saying their not really his to make, but at some point the CEO has to take responsibility.

  • I forgot to say thanks for the huge shout out… thanks! Hope your weekend was better than the end of the week!

  • ginidietrich

    @faybiz Oh no! Thank you for the link! I showed it to Mr. D and he had the same reaction as me. Wow.

    The weekend has been MUCH better (sleep helps). I’m waiting for it to snow so I can take my skis back out!

  • @ginidietrich Sleep is good, after constructing a trampoline for my kids, I did my work for the week… wait its monday tomorrow

  • ginidietrich

    @faybiz A trampoline?! I’m coming to your house!

  • @ginidietrich you’d have go fight my kids for it, we were only able to get them off it because its dark out