Gini Dietrich

Gin and Topics: The Universe Is Upside Down

By: Gini Dietrich | February 18, 2011 | 
27

I swear the universe is upside down this week. And, as I was telling Joey Strawn, that’s not a good thing!

Never mind the completely psychotic week I’ve had, there have been some crazy happenings.

First, major filings for bankruptcies – Borders, Giordano’s, and the restaurant that used to bear Walter Payton’s name.

Then the Red Cross had a stray tweet (that was handled extraordinarily well).

And Charlie Sheen called into Dan Patrick’s show not once, but twice, to talk about how he doesn’t need to get help because he’s been clean for three weeks and also giving Lindsay Lohan some advice on partying and also contributing to society. Oy.

Seriously. It’s a full moon and the universe is upside down.

And the above stories aren’t even part of Gin and Topics this week! Those are below.

5. Google Starts One Pass Digital Subscription Service. It’s here! Google is now giving content creators a way to publish and monetize through sites and apps. While it’s only available for publishers, at the moment, it’ll be interesting to watch and see if they ever open it up to businesses, too. Thanks to Nick Harrison for sending this link to me!

4. House Votes to Block FCC’s Net Neutrality Rules. Hooray! It’s one step closer to not requiring us to pay for access to the web or allowing wireless companies to block certain content. It has to go to the Senate next, but this is a step in the right direction.

3. PR Measurement Formula Fails? This is EXACTLY why we’re holding a webinar on Tuesday about financials for PR and marketing professionals. We are right-brained. We have liberal arts degrees. We’re not taught how our efforts affect the bottom line. We’re seen as an expense, not an investment. Todd Defren explores measuring our efforts in this blog post.

2. Community Management: Marketing Discipline of the Future? It’s time to start moving your job description to one of community management. According to this article, all marketers will be community managers in the future. For those of us doing this for three years now, that’s a big duh. For the rest of the world not in the social media bubble, be prepared! It’s coming!

1. Most Innovative Companies: Groupon. I’m not sure I can’t get past the photo to read the story. You’ll see what I mean. Thanks to Todd Lyden for bringing it to my attention. I believe my response was, “OMG! That photo!”

Don’t forget!

Three things:

1. The financial webinar for PR and marketing professionals is on Tuesday at 11 CT.

2. The HAPPO live event is being held at our offices on Thursday from 5-7. We have a panel of Karen Bloom, Catherine Merritt, and myself to discuss networking, interviewing, and using new tools to find a job.

3. The deadline for submitting your entry in The Now Revolution contest is tonight!

Have a great weekend!

Thanks to Jennifer Hallowes for the awesome photo!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks,ย co-author of Marketing in the Round, and co-host of Inside PR. She alsoย is the lead blogger atย Spin Sucks and is the founder of Spin Sucks Pro.

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27 Comments on "Gin and Topics: The Universe Is Upside Down"

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JefferyBialek
JefferyBialek
5 years 4 months ago

My goodness, now I am feeling thirsty…and hungry, I hadn’t heard about Giordano’s ๐Ÿ™

As always, great reading to accompany the cocktails! ๐Ÿ™‚

JennLynn9
JennLynn9
5 years 4 months ago

I couldn’t agree more about the universe being upside down! This week brought the psychotic out everywhere. But thankfully, there’s gin, and Gin and Topics to make us all feel sane again. Really enjoyed the article on Community Management — thanks for sharing!

ginidietrich
ginidietrich
5 years 4 months ago

@JefferyBialek Sad about Giordano’s, huh? They’re going to try to find a buyer. Otherwise, bye bye Chicago tradition.

ginidietrich
ginidietrich
5 years 4 months ago

@JennLynn9 And a great photo for our first issue, too!

JefferyBialek
JefferyBialek
5 years 4 months ago

@ginidietrich Well, all things must pass and given the choice, I’d probably head to Gino’s East. Though I imagine someone can make a go of it w/the Giordano’s name. If not, always sad to see those tradtions fall… don’t get me started on Marshall Field’s!

lesmckeown
lesmckeown
5 years 4 months ago

That photo explains such a lot. Such a lot.

And just by the way @ginidietrich , the new name for your Friday round-up sucks. And you know why. Just saying’.

ginidietrich
ginidietrich
5 years 4 months ago

@lesmckeown You didn’t make an official entry, therefore disqualifying your suggestion.

ginidietrich
ginidietrich
5 years 4 months ago

@JefferyBialek I refuse to shop at Macy’s. Now THAT is a good topic of conversation.

JefferyBialek
JefferyBialek
5 years 4 months ago
@ginidietrich One more thing we agree on! (Was that what you were going to tell me? ๐Ÿ™‚ Yes – would be a GREAT topic of conversation…I was able to transition when I first moved to MN because Dayton’s was so much like Field’s. When they changed the name here, I reveled in having Field’s again AND understood the local dismay at losing Dayton’s. But it was a transition that stuck (mainly because there weren’t many alternatives and who wouldn’t be happy to gain Frango!?!) Macy’s is no Field’s (or Dayton’s) and I have refused to step foot in a Macy’s,… Read more »
lesmckeown
lesmckeown
5 years 4 months ago

@ginidietrich Oh right. We know great art is always created through ‘official entries’.

ginidietrich (Gini Dietrich)
5 years 4 months ago

And five stories to read RT @spinsucks Gin and Topics: The Universe Is Upside Down http://tinyurl.com/4bw4bo2

brendakforbes (Brenda K Forbes)

RT @ginidietrich Gin and Topics: The Universe Is Upside Down | Spin Sucks http://tinyurl.com/4bw4bo2

JamesDBurrell2
5 years 4 months ago
I’ll take my Sapphire with a splash of diet tonic and a lime wedge please. Is 9AM too early? Just kidding. Love the new name to this series Gini! Sorry my Now Revolution submittal was so dismal (screen shot from my iPhone’s lock screen), sometimes even John Elway couldn’t craft last second, game winning drives. I’ll be better prepared for the next contest. As for the posts yesterday, I’ve only read the FastCo interview with Andrew Mason, but I have to admit, I like the guy. We’ll see how things pan out for them, but his comment about being a… Read more »
lisagerber
lisagerber
5 years 4 months ago

I LOVE this line by Andrew Mason: “There was a kind of freedom that came with not caring if it failed, and caring primarily that it was something we could be proud of.”

What a great philosophy: of course, anyone cares if it fails, but I like the idea of not letting that control your actions, or become a focal point. Building something one is proud of is more important. what a great little nugget. ๐Ÿ™‚

AJDonovan (Andy Donovan)
5 years 4 months ago

RT @ginidietrich Gin and Topics: The Universe Is Upside Down | Spin Sucks http://tinyurl.com/4bw4bo2

nathperrotin (Nathalie Perrotin)

Gin and Topics: The Universe Is Upside Down | Spin Sucks http://tinyurl.com/4bw4bo2 via @ginidietrich

JoyFull_deb (Deb Bruser)
5 years 4 months ago

RT @ginidietrich Gin and Topics: The Universe Is Upside Down | Spin Sucks http://tinyurl.com/4bw4bo2

ginidietrich
ginidietrich
5 years 4 months ago

@lisagerber I’m impressed you could get past the photo and read the story!

ginidietrich
ginidietrich
5 years 4 months ago

@JamesDBurrell2 I want to like Andrew Mason. I really do. I love his attitude. But the decisions he keeps making are questionable, at best. I keep sticking up for him and saying their not really his to make, but at some point the CEO has to take responsibility.

faybiz
5 years 4 months ago

I forgot to say thanks for the huge shout out… thanks! Hope your weekend was better than the end of the week!

ginidietrich
ginidietrich
5 years 4 months ago

@faybiz Oh no! Thank you for the link! I showed it to Mr. D and he had the same reaction as me. Wow.

The weekend has been MUCH better (sleep helps). I’m waiting for it to snow so I can take my skis back out!

faybiz
5 years 4 months ago

@ginidietrich Sleep is good, after constructing a trampoline for my kids, I did my work for the week… wait its monday tomorrow

ginidietrich (Gini Dietrich)
5 years 4 months ago

Gin and Topics: The Universe Is Upside Down via @spinsucks http://tinyurl.com/4bw4bo2

johnjustic (John Justice)
5 years 4 months ago

RT @ginidietrich: Gin and Topics: The Universe Is Upside Down via @spinsucks http://tinyurl.com/4bw4bo2

JulieWalraven (Julie Walraven)
5 years 4 months ago

RT @ginidietrich Gin and Topics: The Universe Is Upside Down | Spin Sucks http://tinyurl.com/4bw4bo2

ginidietrich
ginidietrich
5 years 4 months ago

@faybiz A trampoline?! I’m coming to your house!

faybiz
5 years 4 months ago

@ginidietrich you’d have go fight my kids for it, we were only able to get them off it because its dark out

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