Gini Dietrich

How Businesses Are Using Social Media

By: Gini Dietrich | November 24, 2009 | 

Today I am grateful for my friend Sara Wilson, who is a fantastic writer with a very curious mind. Following is an exerpt of an interview she did with me on how the franchise industry is using social media (I’ve changed to businesses here for purpose of reaching a larger audience).

Gini Dietrich, CEO of Arment Dietrich, believes that, as long as employees abide by a general code of conduct, they should be free to establish their own social media presence. “I don’t advocate companies maintain control of social media, just like they shouldn’t maintain control of e-mail, phone calls, and what is or isn’t said at a cocktail party at a trade show,” says Dietrich. “If there is an online code of conduct, training, and a toolkit given to all employees on how to get started and where to spend their time, social media will work the way it’s supposed to — by allowing customers, employees, and stakeholders online access to the people with whom they do business.”

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About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!