Gini Dietrich

How Do We Get On the First Page of Google?

By: Gini Dietrich | September 2, 2010 | 
15

Nicole Ashton asks on the Arment Dietrich Facebook wall, “How do we get on the first page of Google without paying an arm and a leg?” I have three resources for her, ranging from free to $500 per month. Which resources do you recommend??

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About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • Loved seeing you in your biking gear, Gini. I’m about to do an 8-mile run/walk, and then go play volleyball, so I’ll be right there with ya.

    The things you list are good to make sure the nuts and bolts of your site are ready to go and you won’t get ignored/missed/downgraded because of them, but the most important part of reaching the top of Google’s SERP (search engine results pages) is relevance. Now don’t get me wrong – I don’t know a ton about optimization and SEO – all the little tricks and ratios and content that gives you some of that oomph. But I do know that you can either play the SEO game, or you can play the relevance/popularity game. I like to go for the latter, because SEO tactics is a constantly shifting battleground, where you’re fighting against the evolution of a search engine algorithm. It’s exhausting. And then at the end of the day you’ve spent your time wrestling with a search engine (only one!), when you could have been spending it on improving things for your customer.

    Gini, you and I know that we both rank as the #1 Google result for a few phrases/keywords that are important to us, and we’ve done that how? By producing original, valuable content that many people reference, visit, engage with, etc. And we didn’t pay anyone to do it for us, and we didn’t buy a package to game the algorithm. It was as simple as writing blog posts, right? Just providing uncommon value in your field in a dynamic way will gradually put you to the top of the list.

    I think it’s probably a little tougher in a commoditized product area like home theater systems, and of course it depends on the scope of your site, your product offering, and all that, but I think the principle remains: you can still increase your relevance, and perhaps even rise to the top, by offering enough value to people that they choose your site over and over again relative to the others.

    That’s how you get to the top. No magic, just smart, hard work.

    My $0.02.

    Hope you’re clean by now, Gini. 🙂

  • Gini:

    Website grader is actually a Hubspot product. I do check in with it regularly. Nate raises a great point about content versus SEO. I think it is not either or but rather a combination of both. If you rank high but people do not like your content then you have not achieved anything.

    Rob

  • Hi Gini –

    SEO seems like a mystery to most business owners and the concept only gets more cloudy when people talk about things like “relevance” being key components of SEO strategy. “Relevance” is too vague and subjective a concept to help educate business owners about how to rank on the front page of Google.

    The truth about SEO is that major search engines (Google, Yahoo, and Bing) create algorithms and use them to rank websites. If you can figure out the algorithm and build your website accordingly, you can figure out how to rank on the front page of the search engines. Yahoo and Bing just made this a little easier because they decided yesterday to use the exact same algorithm.

    If small business owners don’t know how to figure out the algorithm, tools like DIYSEO can help them get started. But to experience significant growth through their online efforts, business owners will eventually need more than a simple website optimized for a few keywords. Only a professional web design and optimization expert can provide the kind of ideas and solutions that will make a huge difference.

    And professional SEO is not always as expensive as everyone seems to think. In my opinion, HubSpot is ridiculously over priced. You might be surprised that some firms actually have small business/startup programs that provide web design AND SEO for less than what DIYSEO charges, and these firms can get results much more quickly. It’s just a matter of taking the time to find the right company to work with.

    One last thing…Rob makes a good point about content. It does need to be good. Since the search engines don’t rank sites on exactly what is said on each page, we have plenty of space to put in good copy that will sell our products or services.

    Enjoy and happy optimization!

  • Maybe a few years ago it was about keywords and content and it still is, however there are many other things involved now.

    I could care less what Hubspot says.

    Versus making this a 50 page blog post comment, I will narrow it down to a single word. “Relevance.”

    That isn’t nearly all of it, but it is a great start.

  • The front page of Google is not something you can have by spending a “little bit”. Sure! you can learn how to SEO. But how much time will you “Spend” learning it well enough to be a Google front page master?

    The front page of Google, especially the top half of the front page of Google, takes a ton of work, know how, and resources and time. And that’s for the front page masters.

    There is a price to pay. Learn it or pay to have it done. Either way it’s going to cost you. And it ain’t gona be a “little bit”

    JohnRobbins

  • @Gini, Some great thoughts, as always!
    Personally, I believe in a combination of keyword strategy, regular content creation (on a variety of channels all pointing at a blog), and a bit of SEO.

    The WP-Scribe plugin has helped me improve my SEO writing, but I often find that community-optimized pieces that generate more response actually do as well in Google.

    Bottom line: regular, best practice content creation will get you where you want to be.

  • I make no guarantees that you’ll climb to the top of Google. But, I’ve had success by posting links that generate activity on Twitter, Facebook and Linkedin. Post links to your own website as well as others. You’ll generate more traffic. Google ranking will reflect the interest in your website.

  • All of you guys – thank you! So the big takeaways for Nicole, I think, are using the tools to figure out where the site’s optimization is lacking, develop content that not only is interesting to their audiences, but also to the Google spiders, and using social media tools to enhance their awareness. And, I think we all agree that you don’t necessarily have to pay an arm and a leg, if you want to spend some time understanding it yourself.

  • Thanks for recommending HubSpot and Website Grader (our free tool). We really appreciate it!

    If people are looking for more (free!) SEO education, I would recommend our free SEO Education Hub: http://www.hubspot.com/search-engine-optimization-marketing-hub/

    There is also http://www.InboundMarketing.com which is a free marketing training and certification course.

    I do think it is important to point out that SEO is only about 10% of what HubSpot (our paid product) does. HubSpot also includes marketing analytics, forms, landing pages, a content management system, blogging software, lead management, lead nurturing / drip email and email marketing. HubSpot is a complete marketing system, not just an SEO package, and is therefore quite different from DIYSEO (both in what it does and in the price). Over 3,100 businesses pay for HubSpot and on average they get 4.2 times more sales leads after 5 months.

  • Love that you are still in your cycling clothes! 🙂

    I just ran my site through websitegrader – I have some work to do! Thanks 🙂

  • Ana | Traffic Generation

    Good tools, Gini – although I don’t REALLY think they’ll help you with SEO that much.

    I must confess though, I’ve looked into DIYSEO for my readers, but haven’t really tested it out; just doesn’t seem like a robust enough tool to use.

    My suggestion you need to learn the basics. If you want to do SEO, you need to learn about it; no question.

    Not to blow my own trumpet, but I offer a very nifty free report on SEO on my blog at http://www.trafficgenerationcafe.com/get-free-report/ – it’ll teach your readers all the basics they ever wanted to learn about SEO and some.

    Ana

  • Nowadays, There is lots of competition with any single keyword. If you want to get your listing on your first page of Google then better SEO work will worth it.

  • Thanks for this amazing and useful video help about gain to first page of Google. Really like it.

  • Nice sharing of this useful video. I really like your effort. Thanks for sharing.

  • Nice video dear. Keep posting.

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