Gini Dietrich

How to Limit Time Spent on Social Media

By: Gini Dietrich | September 23, 2010 | 

It’s the Arment Dietrich Facebook fan question of the week time! This week, Dallas Kincaid asks, “How do you limit the amount of time employees spend on social media?”

I answer him in the video and invite you to provide your insights, tips, and comments below!

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About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • Hi Gini- glad to hear you’re feeling better! I agree with your observation that limitations may only be necessary when social media becomes a problem for employees’ productivity. However, for some employees (myself included), being connected to social media to keep up with industry trends is necessary. I often have to monitor myself and block time on my calendar, if necessary, to disconnect from Tweetdeck or log out of Google Reader to work on a project or for a meeting. It might be a case by case situation, but I wouldn’t recommend companies block access because employees will most likely find a means to access their various social media outlets otherwise.

    Looking forward to reading other people’s comments on this topic!

    • Krista, I love that you watch the videos! You’re absolutely right…everyone here has to be connected on the social networks for their jobs, too. When I first started, I would block time to do social media. Now I just do it in between meetings, just like email.

  • Mike Koehler

    Again, perfect timing (nice throw back to yesterday’s email conversation). We were sent our 3rd reminder in the last 3 or 4 months about the “social media” policy and usage this past week. Your answer was essentially our company’s stance. If it is not interfering with your work or causing delays in your work, then usage is not an issue. There certainly are people who abuse that and you will find that everywhere. And it really does become apparent who is/isn’t abusing the policy. I always feel I’m on too much, but I work fast and get on when I’m waiting for various reports to run or waiting on something from others before I can continue with what I need to do.

    • Mike, it’s interesting to get the perspective of an employee from a large company. I actually love that the policy is “use it, but get your work done.”

      • Michael Koehler

        We actually have a pretty fair internet policy I think. I’ve only come across 1 site that I would frequent that was blocked and it was more because so many people were on it soaking up bandwidth vs. content(Pandora).

  • Gini:

    I agree it is a management issue. Of course, it helps if the company has a Social Media policy in place to help guide the employees. Then, the manager is reinforcing the policy rather than making the policy up at the moment.


    • Rob, VERY good point! Every company should have a social media policy.

      • Thanks Gini. That idea is now going into my folder for blog posts.


  • With my employees, I keep it more like don’t ask, don’t tell. I know everyone is doing it, but I don’t want to see it. With the type of business I’m in, it’s impossible to block it nor do I think I really want to. It’s certainly interesting reading the comments and I think a social media policy is an EXCELLENT idea that I’m going to integrate into my employee manual.


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  • Discipline with hard-work we can beat this addiction, and use these tools the way they were intended.