Gini Dietrich

How to Make Your Content Go Viral

By: Gini Dietrich | February 7, 2012 | 
144

We have an internal joke when a client or prospect asks us to help them create something viral.

We say, “Sure! Have two guys kick one another in the privates and it’s sure to go viral!”

The fact of the matter is, you can’t MAKE anything go viral. It’s not about how many shares you can get from your friends and family.

It’s about great creative, great content, and some fairy magic dust.

And, just because two guys kicking one another or cute puppies might work this week doesn’t mean they won’t be overshadowed the following week by a celebrity crying over a sloth.

According to an article in The Atlantic this month, companies are installing every imaginable share button on their content, writing articles, and then praying to the viral Gods that they would become overnight success because of all of the shares.

But then, surprise! An entrepreneur named Uzi Shmilovic examined eight ways Internet giants, such as Facebook and LinkedIn, have used virality as a vehicle for success.

Shmilovic emphasizes using a “Virality Coefficient” — “how many new users on average does one user of your product ‘infect'” — to measure to virality of a piece of information. A coefficient greater than one indicates exponential growth, the type that describes wildly successful Internet campaigns like the Old Spice Guy:

viral-formula.png

So now everyone is rushing to figure out what their Virality Coefficient is in order to make their videos, podcasts, blog posts, white papers, and more go viral.

The problem, of course, is “making” something go viral isn’t possible. It’s not a mathematic equation. There are human beings with emotions involved. There is nothing mathematical or scientific about that.

And, as much as we like to think everyone uses the social web, it turns out there are plenty of people who don’t. In fact, more people use email than social media, despite the growing number of users at Facebook. Most people create their accounts, spend a few days discovering what everyone is talking about, accumulate some friends, and never return.

I have a better idea. Determine your vision.  Invest some time (as in years). Work really hard. Build a community. Empower your brand ambassadors. Listen to your critics and detractors. Make changes. And someday, somewhere, you will have something that goes viral.

Everyone will think it was an overnight success because it’s the first time they have heard of you. But you’ll know the real secret.

Hard work, patience, and perseverance trump all.

Thanks to the Daily Mumbler for providing an image to prove my point.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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144 Comments on "How to Make Your Content Go Viral"

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Anthony_Rodriguez
4 years 5 months ago

I do my best not to roll my eyes at the mention of making something “go viral.” It’s the Big Foot of social media.

ginidietrich
ginidietrich
4 years 5 months ago

@Anthony_Rodriguez It’s really hard NOT to roll your eyes. If you look at the success of the Old Spice campaign, people forget to take into account the MILLIONS of advertising, marketing, and PR dollars they spent before making those videos. Oy vey.

Anthony_Rodriguez
4 years 5 months ago

@ginidietrich And now P&G wants to have that same success without having to spend the money. I just heard that P&G is laying off 1,600 people, including marketers. Good luck creating the same creative advertising with no one to develop it. http://adage.com/article/digital/p-g-cut-1-600-jobs-bank-digital-long-term-savings/232385/

KenMueller
4 years 5 months ago

@Anthony_Rodriguez @ginidietrich The thing is, good creative doesn’t have to be expensive. Look at the Super Bowl ads. Many of those just weren’t very creative, despite spending a ton of money. Then there were the Doritos commercials, where the ideas came from outsiders. It can be done. It just isn’t easy.

ginidietrich
ginidietrich
4 years 5 months ago

@Anthony_Rodriguez I have that article saved in my drafts for a blog post later. It’s amazing to me. This stuff still costs money. A lot of money.

KenMueller
4 years 5 months ago
It’s funny, but I’ve seen videos go viral several years after they were initially posted online. It’s like catching lightning in a bottle. You have to hit the right people at the right time…and you just can’t plan that. You can create great content that SHOULD go viral, but it has to strike a chord at just the right moment. I think this is why so many people are half-assed about their social approach. They try stuff, and it doesn’t take off right away. So in their minds, since it didn’t go viral, it didn’t work. But rather than give… Read more »
ginidietrich
ginidietrich
4 years 5 months ago

@KenMueller It’s kind of like the Millennium trilogy. It was years after Larsson wrote those books for them to catch on and make him a mint. Of course, it was after he passed away that they became hugely popular. Maybe the secret is you have to die first?

KenMueller
4 years 5 months ago

@ginidietrich I’ll let you test that theory with Spin Sucks Pro…let me know how that works out for you.

ginidietrich
ginidietrich
4 years 5 months ago

@KenMueller HA!

bryanwillmert
bryanwillmert
4 years 5 months ago

Ok now I can not feel crazy about my response when people say that they want to create something viral. I alway follow with, well what do you have and I can tell you if it might go viral or not.. “no we want you to create something to go viral”.. then i pull out my harry potter magic wand, do a rain dance, and then charge them double! LOL..

ginidietrich
ginidietrich
4 years 5 months ago

@bryanwillmert You have a Harry Potter wand?!?! I want one!

debdobson62
debdobson62
4 years 5 months ago

Ahhh, it is so hard to not roll your eyes when getting that request. My favorite sentence in your post is “Hard work, patience, and perseverance trump all.” I always tell people it is important to focus on their goals, do the hard work, be persistent. I think there are many who don’t understand that there is no magic way to make something go viral.

ginidietrich
ginidietrich
4 years 5 months ago

@debdobson62 It’s the same thing with overnight success. Or, as @BobReed said, the Oprah effect. Living in Chicago, prospects would say to me all the time, “Can you get us on Oprah?” I’d look at their product or service and say, “Have you watched her show lately?” Just because she’s down the street does not mean she’s going to take my call on a product that doesn’t fit her show.

BobReed
4 years 5 months ago

“Go viral” is the new “Get me on Oprah.”

ginidietrich
ginidietrich
4 years 5 months ago

@BobReed RIGHT?!? I almost wrote that in the blog post. Great minds…

Tinu
4 years 5 months ago

@BobReed Oooooooo, spin off post please?

BobReed
4 years 5 months ago

@Tinu Good idea! I’ll add it to my editorial schedule!

jeffespo
4 years 5 months ago

This is what I desperately needed this morning. Funny thing is the dudes kicking each other in the nuts was something I labeled stupid people tricks when looking at what worked on YouTube a whiles back, which was by far my most fun month of work/research…

ginidietrich
ginidietrich
4 years 5 months ago

@jeffespo And, unfortunately, that’s mostly what works.

minutrition
minutrition
4 years 5 months ago

@ginidietrich RT @MarketingProfs: Hear @tomfishburne at our Content Marketing virtual event [it’s free!]: http://t.co/3n8DqwdO #in

TheJackB
4 years 5 months ago

When I want something to go viral I just sneeze on an airplane or add something to the drinking water and then I blame it on the aliens. Sorry Howie.

Hard work, patience, and perseverance trump all.

Those words need to be pasted, posted and remembered. Far too many people think that there are shortcuts, especially online.

ginidietrich
ginidietrich
4 years 5 months ago

@TheJackB Did you ever announce the secret message to be found in your status update?

TheJackB
4 years 5 months ago

@ginidietrich I sure did. I blogged all about it. Ah, now I see that you don’t read my blog. Excuse me while I go hide under my desk, well I would except there are three dogs trying to sleep there.

Damn, I hate when that happens. Next life I am coming back as a dog.

ginidietrich
ginidietrich
4 years 5 months ago

@TheJackB Ah. I haven’t been over there yet.

You have three dogs?! JB would be so jealous.

TheJackB
4 years 5 months ago

@ginidietrich Technically only one is mine. I have been dog sitting two for the past 6 months or so. If JB barked at the others as much as these guys bark you might go stir crazy.:)

ryancox
ryancox
4 years 5 months ago

I’m great at math, and Uzi forgot to carry the 2. #goviral

ginidietrich
ginidietrich
4 years 5 months ago

@ryancox Ha!

SamiAri
SamiAri
4 years 5 months ago

@jackielamp I hear viral and I think of people dying of an epidemic. Couldn’t they come up with a more glamorous word?? @ginidietrich

jackielamp
jackielamp
4 years 5 months ago

@SamiAri HAHA! You would say that! When I hear viral I think…DO SOMETHING INTERESTING

ginidietrich
ginidietrich
4 years 5 months ago

@SamiAri @jackielamp LOL! When I was doing my research, I found TONS of stuff on HIV. So you’re right, Sami

RedheadWriting
4 years 5 months ago

Christ, I hate math. The best day of my life was the day I called my mom and told her I hired a CPA. I always told her I’d hire someone to do my math for me.

ginidietrich
ginidietrich
4 years 5 months ago

@RedheadWriting That was the best day of your life?! We need to get you out more!

RedheadWriting
4 years 5 months ago

@ginidietrich no *insert expletive* kidding, Gini 🙂

ryancox
ryancox
4 years 5 months ago

@RedheadWriting @ginidietrich I agree with Gini. In my best #RedheadVoice “I need to replace the best day of my life, CPAs should NOT be involved.” =)

Tinu
4 years 5 months ago

@RedheadWriting I thought that said “I hate meth”. And I was all like, I should hope so! But how would you know that you hate it? And that’s how my mind works.

Lisa Gerber
4 years 5 months ago

@RedheadWriting no doubt, that formula gave me flashback nightmares!!!!

ginidietrich
ginidietrich
4 years 5 months ago

@karlsprague And some hard work

karlsprague
karlsprague
4 years 5 months ago

@ginidietrich Amen!

ginidietrich
ginidietrich
4 years 5 months ago

@Smarter_Email You chose the nicer of the examples to highlight 🙂

Smarter_Email
Smarter_Email
4 years 5 months ago

@ginidietrich let’s call it a strong bias against the other example.

ginidietrich
ginidietrich
4 years 5 months ago

@Smarter_Email Ha!

ginidietrich
ginidietrich
4 years 5 months ago

@BoydNeil THanks!

ginidietrich
ginidietrich
4 years 5 months ago

@Shoutlet Or science!

ginidietrich
ginidietrich
4 years 5 months ago

@Synthesio Thanks!

ginidietrich
ginidietrich
4 years 5 months ago

@jackielamp And you know you’ll be asked again

jackielamp
jackielamp
4 years 5 months ago

@ginidietrich Oh for sure! We just had a request for that earlier this week. We all had our internal jokes too

Tinu
4 years 5 months ago
I love the picture. And I love the fact that you immediately made it clear that you can’t make content go viral. Unless that content is the flu. Math can tell you how something happened – even the Google algorithm is literally an equation. That doesn’t mean that math can MAKE something happen. I can say one plus one is two all day, but if I have an apple and you have an apple, I don’t have two apples until you give me yours. Consistent action is how you get viral, you just have to accept that how can’t be… Read more »
ginidietrich
ginidietrich
4 years 5 months ago

@Tinu “I can say one plus one is two all day, but if I have an apple and you have an apple, I don’t have two apples until you give me yours.”

I love you.

Tinu
4 years 5 months ago

@ginidietrich Love you right back. Can’t wait to buy you a drink. 🙂

ginidietrich
ginidietrich
4 years 5 months ago

@Tinu Ohhhh! I can’t wait for that, either!

rachaelseda
4 years 5 months ago

@ginidietrich @Tinu And she wouldn’t give you her apple but I bet you would try and steal it!!

ginidietrich
ginidietrich
4 years 5 months ago

@rachaelseda@Tinu OMG! Am I that predictable?!? I ALMOST commented, “Yes, but I would never give you my apple so then you’d still only have one.”

ginidietrich
ginidietrich
4 years 5 months ago

@paultrout LOL

ginidietrich
ginidietrich
4 years 5 months ago

@michaelsantoro And, as you well know, being in Chicago that’s the request we heard quite often

michaelsantoro
michaelsantoro
4 years 5 months ago

@ginidietrich I heard it very often and we work almost exclusively in B2B tech. Try getting accounting software on Oprah. Fun stuff!

ginidietrich
ginidietrich
4 years 5 months ago

@michaelsantoro LOL!! Yeah…Oprah loved that kind of stuff. Not.

bobledrew
bobledrew
4 years 5 months ago

You’ll be hearing from Mike Judge’s lawyers shortly: http://www.youtube.com/watch?v=wAg1r6zw7Bg

ginidietrich
ginidietrich
4 years 5 months ago

@bobledrew See! That’s funny!

Lisa Gerber
4 years 5 months ago

@ginidietrich@bobledrew I can’t believe I’m saying this, but that is funny.

Lisa Gerber
4 years 5 months ago

I just opened this for the second time today, and for the second time, that photo made me laugh out loud.

ginidietrich
ginidietrich
4 years 5 months ago

@Lisa Gerber I was so happy to hear your reaction this morning.

rachaelseda
4 years 5 months ago

@ginidietrich @Lisa Gerber Me too!! If I didn’t already read the blog religiously, I would’ve read it just because of that photo!

Mark_Harai
4 years 5 months ago

This post hurts – OUCH!

ginidietrich
ginidietrich
4 years 5 months ago

@Mark_Harai LOL!!

Lisa Gerber
4 years 5 months ago

@ginidietrich@Mark_Harai You think that hurts? DId you see the video Bob Lewdrew posted down below? that even hurt ME. ouchie.

Mark_Harai
4 years 5 months ago

@Lisa Gerber @ginidietrich Actually the pic initiated the memory of that uncomfortable sensation… The video prompted my comment : )

ginidietrich
ginidietrich
4 years 5 months ago

@razoo Great minds…

razoo
razoo
4 years 5 months ago

@ginidietrich For real!

KensViews
4 years 5 months ago

Concerned about all the women who’v commented that they think the photo is funny. Curious how you got ken mueller to come to Chicago to be in the picture!

ginidietrich
ginidietrich
4 years 5 months ago

@KensViewsken mueller It’s not just the women who think it’s funny. Look what @bobledrew posted!

And we got @KenMueller because we promised him bacon.

KensViews
4 years 5 months ago

@ginidietrich ken mueller@bobledrew speaking of bacon, here’s what @KenMueller and I are getting you for your birthday! http://www.neatorama.com/2009/11/20/bacon-mug/

ginidietrich
ginidietrich
4 years 5 months ago

@KensViews That is disgusting @KenMueller

KensViews
4 years 5 months ago

@ginidietrich @KenMueller My work here is done.

KenMueller
4 years 5 months ago

@KensViews @ginidietrich THAT is a thing of beauty

ginidietrich
ginidietrich
4 years 5 months ago

@KenMueller @KensViews Not true. Even for a bacon lover it’s disgusting.

KensViews
4 years 5 months ago

@ginidietrich , when @KenMueller said “THAT is a thing of beauty” he was referring to me! And if you say I’m disgusting, you risk your Friday treat 🙂

ginidietrich
ginidietrich
4 years 5 months ago

@KensViews @KenMueller He was referring to that disgusting cup o’ bacon. We all know YOU are not a thing of beauty.

KensViews
4 years 5 months ago

Does anyone who reads @SpinSucks have a birthday this Friday? Because we now have a vacancy in our Happy Birthdaze Status Updates! @ginidietrich @KenMueller

ginidietrich
ginidietrich
4 years 5 months ago

@KensViews You don’t scare me!

ExtremelyAvg
4 years 5 months ago

@ginidietrich @KensViews @KenMueller OMG, as an avid support of the “Occupy Bacon” movement, which is basically a bunch of people eating brunch on Kevin Bacon’s lawn, I have to say, that I too, found it a bit off putting.

KensViews
4 years 5 months ago

@ExtremelyAvg @ginidietrich@KenMueller If “Occupy Bacon” has the $, we can arrange to have @ginidietrich pop out of the cheese sauce in the center of the bacon!. Now THAT is a video that would go viral!

ExtremelyAvg
4 years 5 months ago

@KensViews @ginidietrich @KenMueller Bacon + Cheese + Gini = Viral <That is Nobel worthy formula, to be sure.

ginidietrich
ginidietrich
4 years 5 months ago

@susanavello Thanks!

SarahRobinson
SarahRobinson
4 years 5 months ago

@ginidietrich have you seen @lesmckeown? He hasn’t pulled my ponytail in days.

susanavello
susanavello
4 years 5 months ago

@ginidietrich always my pleasure!

JulioRVarela
JulioRVarela
4 years 5 months ago
You can’t force it. And anyone who thinks there is a formula to it is missing the point. Bingo on the posting great content consistently that speaks to your audience. Going viral is like playing blackjack in the casino. You sit there for hours on the table, and then you get a lucky run. It is funny to see how people are “trying” to go viral but 1. Taking content that has already gone viral and stealing credit from the source and 2. Trying REALLY REALLY hard to be funny. Most of the best viral moments are authentic, simple, and… Read more »
ginidietrich
ginidietrich
4 years 5 months ago

@JulioRVarela REALLY good analogy about playing blackjack. When I use that, I’ll credit you. 🙂

MorganBarnhart
4 years 5 months ago

Completely agree! The term “going viral” seems to have lost all meaning these days. Everyone wants a piece of “going viral” but they try WAY too hard in order to achieve it. When, instead, they could just create awesome, valuable content! 🙂 I’ve actually stopped working with clients who have the expectation of going viral; because it usually leads to a lot more impatience down the road.

ginidietrich
ginidietrich
4 years 5 months ago

@MorganBarnhart Yeah…the whole unrealistic expectations thing doesn’t make it easy to be successful. We once had a client hire us right after Thanksgiving and expected to be on the front page of the New York Times by Christmas. As we resigned the business, I said to the owner, “Please don’t do anything silly like burn down the White House in order to get on the front page by Christmas.” He was not amused.

AbbieF
AbbieF
4 years 5 months ago

Darn it — no wonder I can never find the “go viral” button on a post. Shoot!

ginidietrich
ginidietrich
4 years 5 months ago

@AbbieF I’ll make a go viral button for your blog. Don’t you worry!

Sean McGinnis
4 years 5 months ago

A mathematical formula may help you understand HOW viral a piece of content was, but it will never, ever help you understand WHY that content went viral. Ever.

ginidietrich
ginidietrich
4 years 5 months ago

@Sean McGinnis So you agree with me?

Sean McGinnis
4 years 5 months ago

@ginidietrich There’s a first time for everything…

ginidietrich
ginidietrich
4 years 5 months ago

@Sean McGinnis This so is not the first time we’ve agreed.

Sean McGinnis
4 years 5 months ago

@ginidietrich Shhhhh. Don’t tell everyone that! We have reputations to uphold!

ginidietrich
ginidietrich
4 years 5 months ago

@Sean McGinnis Oh. Right!

ExtremelyAvg
4 years 5 months ago
This was a great post. I do like an impressive equation. I became part of something viral on Super Bowl Sunday. A twitter friend, who does not like sport, had just bought my new book, “Two Decades and Counting: The Wins, The Streak, The Hawkeyes Thru the Eyes of Roy Marble”, and while we were tweeting back and forth, I noticed he had slipped in a mention of a game called “Minecraft”. I asked him about it and he said it was a low-tech game, built by one guy, that had gone viral. I could do a search on YouTube… Read more »
ExtremelyAvg
4 years 5 months ago

Oh yes, I slipped in a plug for my book. Who knows, maybe it will go viral?

ginidietrich
ginidietrich
4 years 5 months ago

@ExtremelyAvg For sure mentioning your book here will make it go viral. We have the “go viral” button.

I’m kind of astounded you would spend that much time watching videos of guys playing a video game. Does it tell you how to get to the next level or something?

ExtremelyAvg
4 years 5 months ago

@ginidietrich To be honest, they are only playing the alpha and beta versions. The levels hadn’t really been figured out. The draw was how funny the two guys were. Their interactions and humor kept me from leaving. It wasn’t as much about the game, though the game is fun, as it was about their personalities. Also, I was curious about, “What they would do next?”

I love that we live in an age where entertainment can come from anywhere. I found the series as enjoyable as anything produced in Hollywood.

ginidietrich
ginidietrich
4 years 5 months ago

@ExtremelyAvg That’s so funny! What a great lesson.

ginidietrich
ginidietrich
4 years 5 months ago

@martinwaxman It’s the magic bullet you’re always searching for

aakomas
aakomas
4 years 5 months ago

@ginidietrich Hello Gini!

martinwaxman
martinwaxman
4 years 5 months ago

@ginidietrich yes. Though not to be confused with the Magic Bullet ™

ginidietrich
ginidietrich
4 years 5 months ago

@martinwaxman Right!

ginidietrich
ginidietrich
4 years 5 months ago

@aakomas LOL

aakomas
aakomas
4 years 5 months ago

@ginidietrich Hehe! Where did the snow go?

ginidietrich
ginidietrich
4 years 5 months ago

@aakomas Stupid Mother Nature

aakomas
aakomas
4 years 5 months ago

@ginidietrich Ohhhh, you’re going to piss her off! Maybe it’d bring the snow 🙂

ginidietrich
ginidietrich
4 years 5 months ago

@aakomas I wish it would!

aakomas
aakomas
4 years 5 months ago

@ginidietrich Me 2! So cold & no white stuff to justify it. Not good mother nature, not good.

aakomas
aakomas
4 years 5 months ago

@ginidietrich Ok, that’s a viral “not viral” post, or it should be 🙂

ginidietrich
ginidietrich
4 years 5 months ago

@beckyewert Right?! It still is, though. Lots.

maddiegrant
4 years 5 months ago

Haven’t read through the comments yet but SIGH. I can’t believe people still ask that question. People are idiots. /rant

ginidietrich
ginidietrich
4 years 5 months ago

@maddiegrant Oh. ALL THE TIME. It’s gotten to the point, when asked, we have to try REALLY hard not to giggle.

ElissaFreeman
ElissaFreeman
4 years 5 months ago

Personally? I prefer the ‘cute puppies’ to an equation any day! Sure you can try and process your way to a successful SM execution, but some things are just organic. But explain ‘organic’ to a client or a CEO who was raised in the CPG sector? Oy.

ginidietrich
ginidietrich
4 years 5 months ago

@ElissaFreeman Heck, not just CPGers. Pretty much any CEO who has watched the success of a competitive company.

bouchane
bouchane
4 years 5 months ago

When is something viral? Recently someone insisted to me that a video online had gone viral. It had 1,500 hits and had gone our to a list of people who were likely to at least have a look. Is there a numerical benchmark for truly viral?

ginidietrich
ginidietrich
4 years 5 months ago

@bouchane I hate to say this, but I think it depends. If you’re in a highly niched industry, 1,500 views might very well be viral. But if you’re a consumer business, that’s kid’s play.

Justicewordlaw
4 years 5 months ago

It seems like with people that forget that patience and working hard really does pay off that coming up with a formula won’t really matter. If your looking for content to be shared across the world wide web then be consistent with your message and try and voice your opinion on multiple communication channels.

ginidietrich
ginidietrich
4 years 5 months ago

@Justicewordlaw Exactly! A great case for that is Old Spice. You think they didn’t spend millions of dollars and years to get that campaign?

Justicewordlaw
4 years 5 months ago

@ginidietrich Yeah the old spice campaign makes me upset every time I stop by their Twitter page.

ginidietrich
ginidietrich
4 years 5 months ago

@corianda LOL! I had to use that photo!

ginidietrich
ginidietrich
4 years 5 months ago

@elissapr Totally not serious!

ginidietrich
ginidietrich
4 years 5 months ago

@CristinaMariani No, no secret at all. I’m a smart @ss

Andrea Hypno
4 years 5 months ago

If you like my two cents Gini things go viral when they create an emotion, either positive or negative. Things who make you cry, things who make you laugh, or angry and so on. I still remember that wonderful video about the lion who recognized his human friends after a year in the jungle. 🙂

ExtremelyAvg
4 years 5 months ago

@Andrea Hypno I love the lion hugging video!!!

jacque_PR
4 years 5 months ago

@Andrea Hypno Really? And I thought Steven Tyler’s sweet background serenade was what made me choke up… I stand corrected. 😉

ginidietrich
ginidietrich
4 years 5 months ago

@Andrea Hypno I have no idea what to say now that @ExtremelyAvg and @jacque_PR have jumped in.

Andrea Hypno
4 years 5 months ago

@ginidietrich @ExtremelyAvg @jacque_PR

Thanks for your replies, and actually Steven Tyler’s song added magic to something that was magic in itself. And added emotion to emotion. Well there are many other examples but for me the lion hugging is magical. Sorry for the repetitions. 🙂

John_Trader1
John_Trader1
4 years 5 months ago

@joeldon I’d have to say that @ginidietrich was pretty spot on (and a little fired up) on this post.

ginidietrich
ginidietrich
4 years 5 months ago

@John_Trader1 Fired up is good sometimes!

John_Trader1
John_Trader1
4 years 5 months ago

@ginidietrich You get fired up with the best of them. That was, by far, my favorite post of yours in 2012.

ginidietrich
ginidietrich
4 years 5 months ago

@John_Trader1 It was?! Wow. Think I can beat it tomorrow?

John_Trader1
John_Trader1
4 years 5 months ago

@ginidietrich As long as the post isn’t about how cute koala bears are (including video), it’s beatable. Love it when you raise the bar.

ginidietrich
ginidietrich
4 years 5 months ago

@John_Trader1 I have to think about this

SpinSucks
SpinSucks
4 years 5 months ago

@frank_strong But maybe you can make viralicious-ness?

trackback

[…] How to Make Your Content Go Viral – I love having smart friends who know how to pick you up. So from the bottom of my black heart Gini I <3 you for this. It made my week. OK gushiness over… if you are ever asked to make something viral peep out and bookmark this post. […]

ginidietrich
ginidietrich
4 years 5 months ago

@CharlieCurve LOL

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[…] your company hasn’t already invested in engaging your audience the likelihood your video goes viral is slim. Building a dedicated social community takes time and […]

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