Gini Dietrich

I’m the Smartest Person In the Room!

By: Gini Dietrich | October 26, 2010 | 

There is something happening online that really bothers me. People are calling themselves experts, mavens, and gurus. With no real experience or case studies to back up their claims. This is not new – I noticed it was rampant a few years ago when I began participating online. But last night I was reading a list of the top 25 women who both tweet and blog and, in the comments, more than one person said, “Why didn’t you include me?” But, most weren’t that nice.

Imagine walking into a networking event and exclaiming, “I’m the smartest person in the room!” How many people would line up and wait for hours to get to talk with you? Imagine going to a conference and, in front, of all of the attendees, from the back of the room, standing up and asking, “Why wasn’t I included on this panel?” How many times would you be invited to speak?

Isn’t it better for someone else to tell people you’re a guru, an expert, or a maven? Isn’t it better for someone else to say you’re the smartest person in the room? Isn’t it better for someone else to recommend you for a speaking opportunity?

In the case of lists, they’re so subjective and dependent on the relationship you have with the person that wrote it. Sure, you might have been missed, but it’s likely your friends will tell that blogger or journalist you were missed. Why do you have to ask? Instead, comment on the blog, read more posts, comment on those, compliment the blogger or journalist. Develop a, gasp!, relationship. My guess is, without having to say anything, you’ll be included on the next list.

If you’re good as you think you are, they will. If they don’t, perhaps you should examine your engagement, your relationships, your content, and the way you behave, both online and off. As my friend Lisa Gerber says, “No one likes Type OO.” Output Only.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • sydcon_mktg

    WOW! Great post! I agree 100%! It’s something I noticed when I got started on Twitter….EVERYONE is a Guru, but when I go and check out their various services they have little to no experience to back the claim up or convince me to use them. Everyone has specialties, but a specialty doesn’t make you a expert or guru.

    For me, if I am looking for a service, and you make the expert/guru claim and have zero proof, you are guaranteed to turn me off. So, overstating could loose you business.

    I believe we would all be better served being a bit humble, using our knowledge to benefit others, and as you said, build the relationship and let others decide.

  • adriandayton

    I can’t believe you didn’t mention me in this article. I’m crushed.

  • trontastic

    Its true, there are a good number of self proclaimed esssperts out there [mental note, go check twitter profile]. That said, they really don’t bother me that much. Not only do these jokers provide plenty of opportunities for a good laugh, they also make it easier to win new business by showing solid experience.

    On a similar note, I recommend to you and your readers that you go check out something @seosmarty just posted on Twitter about guest blogging. It goes right along with what you’re saying about displaying your authority on a subject matter.

  • Great post Gini! I am glad that someone is fianly talking about this issue!

  • @adriandayton Yeah, I was crushed too!

  • patrickreyes

    Me three!

  • bradmarley

    The only purpose a list serves is to push people toward focusing their attention on those who are already people, while lessening the chance that they’ll go out and find some hidden gems elsewhere.

  • bradmarley

    Great post. I actually think about this a lot.

    The only purpose a list serves is to push people toward focusing their attention on those who are already popular, while lessening the chance that they will spend the time to find hidden gems elsewhere.

    If you’re focusing on lists (or, getting placed on them), you’re not putting your attention in the right place.

  • ginidietrich

    LOL!! You guys are too much. HAHAHAHA!!

  • ginidietrich

    @sydcon_mktg I agree! It’s like anything in life…if you have to tell me how smart you are, you likely are over-compensating. It really didn’t bother me much until I read this blog post last night and there were SEVERAL women who blatantly said they should have been on the list. Give me a break.

  • ginidietrich

    @bradmarley EXACTLY! It’s nice to be included on lists, but almost as an after thought and definitely because someone surprises you…not because you insisted on it.

  • ginidietrich

    @trontastic Note to self: You CAN get Levi to comment on your blog! I shall check out @seosmarty. But only because you recommended it.

  • trontastic

    I just felt bad. At the time there was only one lonely comment and I didn’t want it to sit around all by itself. 🙂 Besides, it was a pretty decent article too.

  • sydcon_mktg

    You know, I see that a lot with women especially! It’s like the feel they have to shout the own praises to be seen. Ladies, be loud and obnoxious isn’t a strong suit, or a pretty one!

  • patrickreyes

    Love this post Gini. This is a trap we can all fall into but as you remind us in your post, we can’t forget about why we got into this space to begin with…to meet people and develop relationships.

    The other thought that popped into my head was something I heard at Catalyst earlier this month from T.D. Jakes. “If you’re the smartest person in the room, get out of the room.” We all are continual learners and are never really “experts” at anything. Continue to grow and learn by talking and building relationships.

    Lists are only important to one person…ourselves.

  • ginidietrich

    @trontastic You’re such a good friend!

  • ginidietrich

    @sydcon_mktg Not AT ALL!

  • ginidietrich

    @PatrickReyes I agree on almost everything – “making” a list does help your traffic and expose you to new audiences so they do matter to others, as well. But if you have to go to that person’s comments and ask why you weren’t included, you don’t deserve to be included.

  • trontastic

    @bradmarley I agree to a point brad. No one should concentrate on lists, but list count can become an indicator of influence and reach. More commenly, lists are used by those who create them to organize those they feel should be categorized into a meaningul group.

    From a business perspective, concentration on building influence is important and understanding the KPI’s that act as signals is equally important. To that end, creating a push for list placement isn’t always a bad thing, but it should be done with supplimental efforts to generate reach and influence through other channels simultaneiously.

  • EricPudalov

    Wow! I had thought about this lately…in fact, it came to my mind when I had asked to guest blog for you. I readily admit that I don’t have the level of expertise that you do in marketing and PR, Gini, but the more I teach myself about this field every day, and the more I speak with experts like you and your team, the more I feel ready to talk about the subject. But at what point is someone considered an “expert?” And aren’t you continuing to learn, even with your level of experience?

  • EricPudalov

    And by the way…what do the “5pts,” “6pts,” etc. mean by the posts?

  • KarenARocks

    I just got a @reply from someone who proclaimed to be a “social media maven” who barely used Twitter. He seemed like a decent guy who worked very close to me. If he hadn’t used that cliche, non-substanciated title, I would have been more apt/interested to talk to him. But with that title as his only bio, I just got the “Ewww” factor instead of the “Ahhh” factor like I am sure he was intending.

  • NancyMyrland

    Ya, and “what about me? It’s all about ME,” she said as she drew an imaginary circle around the top of her head. 😉

  • “Show, don’t tell”. That’s what a good minimalist writer says to his/herself over and over, and I wish more people would do the same with their lives.

    Having said that, I’m not entirely sure that it works with SM. There are a lot of strong personalities out there who dominate the field, proclaiming themselves to be “experts” and so on with no real thought, data, or even good anecdotes to back themselves up. I think the industry is absolutely rife with this kind of personality – to the point where those of us who are out there doing work and trying new things are often drowned out.

    “Show, don’t tell” is a great start, to be sure. I also think it’s important for all of us who feel this way to start acting on what we value and speaking up against the self-proclaim’ed out there as well.

    Excellent topic, Gini, and I do hope this gets more notice!

  • @EricPudalov The points show your reputation within Livefyre’s commenting system. You got five points by connecting with Facebook, and you get another point every time someone likes your comment.

  • What a great reminder — as I find myself getting irritated by the number of unqualified people trying to make a buck in social media with no communications background whatsoever — if you don’t have the ability or commitment to develop relationships as well as content, then you won’t emerge as a leader.

  • We must read the same posts and lists, Gini – the amount of times I see a “Why Not Me” comment boggles the mind. And often from folks who you think should know better…

    The way I look at it is this – lists are great, and offer a nice little boost that you’re seen to be doing something right. But unless they transfer into tangible results for clients (and therefor you), or help you get client in the first place, they’re just another notch on your virtual bedpost. Get too many of them, and you’re seen as a tramp.

    I don’t want to be a tramp. 😉

  • @EricPudalov @Sushi Sssh, don’t bring up the Points – it’s a sore topic with @ginidietrich 😉

  • @EricPudalov We’re always learning, Eric. The day we stop learning is the day our competitors win.

  • @dannybrown I nearly mentioned her in my last reply. 😉

  • @trontastic @bradmarley I think it depends on the list. If it’s a personal site list, it generally comes down to knowledge and relationship with that person. If it’s down to analytics, that can come down to skewed figures from an automated sentiment grabber.

    It’s also down to relevance. Does a Top 10 PR List mean you’ll automatically get great results for my company? No, because you might have no experience whatsoever in my market, so immediately you’re less influential than someone who wasn’t on the list, but has 15 years PR experience in my industry.

    Lists are fine, but often subjective fun more than indications of influence.

    Just a couple of cents. 😉

  • @Sushi Don’t – she’d just become unbearable… 😉

  • Actions speak louder than words. Show the world why you are an ‘expert’ and let them decide!

  • EricPudalov

    @KarenARocks Perhaps I’ll just stay away from the title “social media maven” and other cliches altogether, if possible.

  • KarenARocks

    @EricPudalov There you go. And is it just me or when I hear the word “maven” I instantly think the person would be female?

  • JoyFull_deb

    I’m “gasping” for breath here…LoL. Love your post. As an “outsider”, in that, I’m not in the Social Media Business, I’m continually amazed at how many “Gurus and Experts” abound. Several folks have stated here, that everyone can’t be an expert. I’m NOT!! If everyone was an expert, y’all wouldn’t have clients. I’m “old school” when it comes to recommending/referring someone because of their expertise. “If you build it, they will come.” It’s all about relationships and a reputation of solid, successful work.
    The list thingy gets me…Danny made a great comment linking lists & tangible results for clients. For me, gasp, I’m thinking popularity contest. IMHO. No Whiners allowed!!!

  • I totally agree, no one likes the person that constantly brags about themselves in real life….and it’s no different on the internet! You have to prove yourself and show that you are knowledgeable about something, doing this says it all.

  • agmahoney

    Thank you for airing what I’ve been thinking! Recently I was followed on Twitter by a man who called himself a “social media celebrity.” His website and page were all pictures of himself, talking about himself, and how influential he was. But I Googled him, and come to find out…he really was the only one talking about himself.

    There’s something HUGE to be said about humility. If someone is truly smart, engaging, innovative and caring, it shows. They don’t need spin to attract others to them.

  • sydcon_mktg

    @agmahoney OMG, I have done similar and googled some of the “experts” on to find they were blowing some strong wind! It always amazes me, don’t people these days realize with the internet and social media, people can find out just how much of a expert you are by doing a Google search? So, then all their chest pounding, egotistical blabbing does is really make them look like a liar!

  • timjahn

    Rather than rant on and on about this because I completely agree with you, I’ll just say this.

    The folks we’re talking about won’t read this. Because they’re not targeting you or I. And they’re going to keep doing it. Why?

    Because they don’t care. It’s a marketing gimmick. And it works. The uneducated will believe these “mavens”, “gurus”, “experts”, and “kings” (yes, I just made my own up) and ask them for advice, tips, etc.

    I hate this so much. I hate that there are folks out there who fall for this crap. But I’m not sure there’s much I can do about it. We’re just in two different crowds I suppose.

  • timjahn

    @Marijean I’m not sure background is what’s important here so much as experience is. For example, prior to starting, I had minimal to no experience interviewing people for anything. But over the past year and a half, I’ve built up an enormous amount of experience doing this.

    If someone were to come to me now and ask for advice on how to interview, I feel confident I could help them become better at that. And I feel that I wouldn’t be swindling them because I don’t have a specific interviewing background, like journalism or being a television anchor of some sort.

    I think over time your background becomes your experience. But untl then, all you have to ride on is experience.

  • timjahn

    @dannybrown Says the guy with 85 points… 😉

  • lisagerber

    ahahahahaha!! but I was mentioned!!! So i’m like SUPERSTAR. I’m laughing so hard, because I”m reading through this thinking you know what? that’s the difference between advertising and PR, yes? and then I saw my name and I had to laugh out loud. : )

  • You are sadly correct. Many of my clients have been “once burned” but self-proclaimed experts. I recently saw an article in the Star-Tribune (Mpls) quoting someone as a “social media expert” who really doesn’t know jack about how to make things work for a client. People do buy this nonsense, which is what bothers me. I think we all have to start speaking up on this stuff.

    BTW, I am no “expert”. I consider myself a “practioner”.

  • The post speaks for itself. I too am skeptical of self-proclaimed rockstars, ninjas, sherpas, experts, etc. Add to that list those whose “networking” starts a sales pitch and remains a sales pitch. Perhaps showing basic competence and an ability to listen as a start.

    I have a rule. I never eat at restaurant with the words “Good Food” on the sign or window. Good food should be a prerequisite not a selling point.

  • thewhalehunters

    @KarenARocks I sooooo love the “EWWW” factor–my word of the day!

  • ginidietrich

    @barryrsilver Which reminds me of a game my friends and I play. We go to Mexican restaurants that proclaim to have the “world’s best” margarita. Once, we hit 22 bars in one night (don’t ask if I was standing). But they ALL said “world’s best.” And guess what? They weren’t. Well, they were by the end of the night, but you know what I mean.

  • ginidietrich

    @lisagerber Now you know that @adriandayton @patrickreyes and @justinthesouth are jealous of you. Because YOU were the only person mentioned!!

  • ginidietrich

    @wabbitoid @timjahn OH HECK NO!!!!!!!!! I am blasting this blog post all over the freaking world! Let’s see if we can get them to pay attention!

    Alright, fine. You’re right. Sigh.

  • ginidietrich

    @agmahoney Hence…spin sucks!! 🙂

  • ginidietrich

    @rachaelseda One of these I’m going to get you to disagree with me. What don’t you like??

  • ginidietrich

    @JoyFull_deb I made you laugh so hard you were gasping for breath?! Mission. Accomplished.

  • ginidietrich

    @SandySidhu Actions speak louder than words. Amen!

  • ginidietrich

    @dannybrown Too late, Danny Brown. You ARE a tramp.

  • @GiniDietrich Oh I’ve disagreed with you I just didn’t post it in a comment 😉 so next time I will just for you haha

  • ginidietrich

    @timjahn @Marijean I agree with both of you in that the true experts will a) never have to say it to anyone and b) emerge as the true leaders. After the wild, wild west becomes a little more civilized. It’s kind of like the nice guy getting married last.

  • ginidietrich

    @wabbitoid I don’t know. I don’t claim to be an expert at anything ,except maybe eating, no not even that…Pete, on the other hand. And social media works really well for me. So you don’t have to be loud or obnoxious for it to work…you just have to persevere while others make you look better.

  • ginidietrich

    @EricPudalov @KarenARocks I’m calling Eric a social media maven from now on.

  • ginidietrich

    @timjahn @dannybrown Thank you, TIm! I know who my true friends are here! @sushi GET ME SOME DANCING MONKEYS!!

  • ginidietrich

    @dannybrown @EricPudalov I’m with Danny on this one. I’ve been in business for myself nearly six years and I still feel like a bumbling idiot. I learn something every day and think, “Wow! If I’d just known this a year ago…” Just like I tell students when I teach, you don’t have to be an expert to put yourself out there.

  • ginidietrich

    @rachaelseda LOL!! I was going to say we could debate about broccoli, if you want. I hate broccoli.

  • trontastic

    @GiniDietrich @barryrsilver Why doesn’t this surprise me? 🙂

  • @GiniDietrich Ask and you shall receive!

  • trontastic

    @GiniDietrich @wabbitoid Don’t worry, I just posted this article to all 4323 social profiles I own (I have to have that many to maintain my social media ninja status) with the title “Social Media Marketing Expert/Maven is The Single Smartest Guru in The Room”. I’m sure the link juice from my social spam profiles will have you ranking for all of those terms in no time!

  • ginidietrich

    @sushi OMG! That is freaking hilarious!!

  • ginidietrich

    @trontastic @wabbitoid I wish you’d added “anonymous” so our server would go down, too.

  • trontastic

    @sushi @GiniDietrich LOL that ain right

  • ginidietrich

    @trontastic @sushi HILARIOUS!!

  • @trontastic @GiniDietrich If that’s wrong, I don’t want to be right.

  • 3HatsComm

    Gini, This post is made of win. All lists are subjective, it’s like whining about Oscar snubs. Happens, but lists have their limits. That said, I like challenging the status quo, suggesting that the list compilers think outside the box a little, look who’s done something different lately as I sometimes tire of seeing the same names when I discover new and smart people almost daily. Perhaps more engaged actions like you suggest would be a better strategy: “This is a great list of the old standards, but for some new thoughts check out.. so and so.” FWIW.

  • ginidietrich

    @3HatsComm I could not agree with you more! When I started #FollowFriday as one blog to read each week, I realized, after about five weeks, I was only recommending men. So I set out to find women bloggers. Same goes for my Top 5. Rarely will you see a blog mentioned two weeks in a row. Not to say I don’t get lazy, but how can we learn if we only read/talk to the same people all the time?

  • JeffOgden

    Ardath Albee once said something smart to me. “You are an expert only when someone else says you are, not when you say you are.” Amen, Ardath!

    Jeff Ogden

  • KarenARocks

    @GiniDietrich @barryrsilver Ooh, now there’s a game I’ll play! Let me know when you decide to break open that game board (although tequila is my kryptonite, shhh).

  • ginidietrich

    @KarenARocks @barryrsilver Hmmm…I’ll have to pay attention to other ridiculous signs. There are a lot of nail salons offering no chip manicures now. We could go to all of those and see which of our nails chips first?

  • ginidietrich

    @trontastic You’re just jealous. It’s OK. You can play next time I see you.

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  • JoyFull_deb

    @GiniDietrich @KarenARocks @barryrsilver I’m in on the no chip nail salon gig…..:=)

  • @ginidietrich Perfect! I loveeeeee broccoli! haha

  • jelenawoehr

    For my views on this, I refer you to my Twitter bio: “Social media person who is not a maven, expert, or guru”

  • 3HatsComm

    @GiniDietrich Exactly… and when I do write a #FollowFriday post, like you I give examples and reasons why I’ve picked them. Because I’ve taken the time to get to know them, I am happy to recommend other PR and social media pros and list them as someone worth the time to read and follow.

  • ElissaFreeman

    Whenever somebody tells me they are an ‘expert’ or ‘tough negotiator’ – it’s like exposing a weakness. And if they’re so willing to expose their hand in such a way…i’d love to get them in a poker game!

    Modesty – and being humble – is a lost art…especially in the PR industry. Unfortunately, I think it”s an innate skill – one that can’t be taught. Sigh…

  • @GiniDietrich Nothing beats roll up your sleeves research. Anyone remember the results?

  • @barryrsilver @GiniDietrich I strongly reccomend research – do experiments, try stuff! Have interim measurements and bottom-line measurements to gaugue your results! Too many of the self-appointed “experts” set up silly heuristics that mean absolutely nothing. There is nothing like solid experiments based on reality!

  • Barbara_Ling

    There’s nothing wrong with defining yourself to be an expert/guru/etc. if you have:

    The proven track record
    Answers for 99% of questions asked within the industry
    The know-how how to uncover that 1% you DON’T know

    That being said, I would agree that it’s far more effective for OTHERS to deem you an expert. After all,they’re the ones who then do your viral marketing for you.

  • prblog

    >>But last night I was reading a list of the top 25 women who both tweet and blog and, in the comments, more than one person said, “Why didn’t you include me?” But, most weren’t that nice.<

  • @wabbitoid @GiniDietrich I’ll drink to that.

  • Thanks, Gini. Now I have to edit my Twitter profile. I tossed in “social media maven” as a tongue-in-cheek exaggeration and now there are actually social media types who are using the description seriously. Crap. Back to the thesaurus.

  • @GiniDietrich @barryrsilver reminds me of Will Farell in Elf when he effusively congratulates the diner owner because the sign in the window said “World’s Best Coffee”

  • Problem solved. My profile now accurately reflects my successful attainment of “social media dilettante.”

  • @johnheaney @GiniDietrich @barryrsilver haha…I love that movie…that is too funny!

  • EricPudalov

    @KarenARocks Well, I looked this up…apparently it doesn’t designate gender in any way, but according to, the word is derived from Hebrew, meaning “connoisseur.” Interesting, eh?

  • EricPudalov

    @GiniDietrich @KarenARocks Why thank you, Gini! I’m honored to receive the title (now where’s my Maven certificate?).

  • Why are we so fascinated with lists? Get over it.

    Earn your reputation by building trust with those people you are lucky enough to call your friends, colleagues, partners, and customers.

  • ginidietrich

    @prblog Did you happen to see @hackmanj’s blog last week with the Warren Buffet quotes compiled? In there is one about selling some of your IQ points, which I’m reminded of when you say an opinion is worth 80 IQ points. Maybe we could sell some of our blog points in exchange for making lists? Nahhhhhh.P.S. I used your point in today’s blog post. Thanks for the addition!

  • ginidietrich

    @Barbara_Ling I agree with you, but I think the people who label themselves that way typically aren’t the experts.

  • ginidietrich

    @ElissaFreeman HAHAHAHA! Let’s do a search for everyone who has “expert” in their bio and ask them to join us for a poker game.

  • ginidietrich

    @jelenawoehr This, my dear, is one of the many reasons I love you!

  • ginidietrich

    @JeffOgden Amen, Ardath is right!

  • ginidietrich

    @johnheaney You really did add “social media dilettante”!! LOL!!

  • ginidietrich

    @jeremyvictor Note to self: Don’t put Jeremy on a list. 🙂

  • marianmangoubi

    Love the many great points made in your post and the comments. Although ‘expert’, ‘maven’, ‘guru’ are strong words, they also hint at someone who is all-knowing. If you’re all-knowing though, chances are you don’t see the value of continuing to learn. Failing to be open to learning new things is sad.

  • ginidietrich

    @marianmangoubi As far as I know, there is only one being who is all-knowing…

  • @GiniDietrich I’m a man of my word. And today’s word is “dilettante”

  • ginidietrich

    @johnheaney I think it should be the word of November.

  • @GiniDietrich like that.

  • marianmangoubi

    @GiniDietrich lol…true, true….probably should have finished that sentence with ‘all-knowing in a particular subject area’ 😉

  • “Expert” status isn’t a title you can claim for yourself. It has to be bestowed upon you by someone else. You have to earn it, ya know.

  • JulesZunich

    Thank you for writing this! I have mentioned the everyone is a guru hype and it bugs me to no end – especially when it comes to social media, where the changes happen on a near daily basis. There are several over-hyped people that I do not follow/read because they seem to take their press section description a little too seriously. i don’t like spin. I don’t like buzz-words. And I don’t like self-professed gurus.

  • AbbieF

    Gini — Mimi, Jay and I were having this conversation over lunch the other day. And I mentioned it in my PRSA presentation. Guru, expert – not possible yet, certainly not when we’re talking social media. I agree with you, descriptors like this just don’t work for me. Do what you say you’re going to do and do it to the best of your ability. I’d rather people say they can trust me and count me than call me an a guru.

  • ginidietrich

    @JulesZunich Coming from my Twitter snob friend! 🙂 And you know what else? I don’t like spin either!!

  • ginidietrich

    @AbbieF Now you’re just being mean! “Mimi, Jay, and I” nanny, nanny, boo, boo! Fine. I’ll come visit you. Jeez.

  • ginidietrich

    @RicardoBueno AMEN!!

  • ElissaFreeman

    @JulesZunich I’m with you Jules! (like I wouldn’t be!) If you have to self-profess your so-called intelligence…you’re likely not that smart in the first place. So there.

  • Ike

    When I find myself on a list, it usually means someone messed up.

    Seriously. I’m not joking.

    My site, my musings, my tweets — no matter how entertaining nor insightful nor clever — don’t fit in an easily-described bucket. If you put me on a “Awesome PR Peeps” list, then you’re not reading me. If you put me on a “Mondo Marketers” list, then you’ve obviously missed that gaping white space on my resume, which is filled with many words that have nothing to do with marketing. If you put me on a “Social Media Rockstars” list, then you don’t know Poison from Polka.

    The only list I belong on is Top 60 Curmudgeons Under 60.

    Now, stop talking about lists, and get off my lawn.

  • ginidietrich

    @Ike Wouldn’t it be Top 40 Curmudgeons Under 40?! I’m going to write that list.

  • @Ike I want to be on that list too, Ike! 🙂

  • ginidietrich

    @dannybrown @Ike If we add Danny, we’ll have to go back to the original Top 60 Under 60 idea. So I have two for the list. Any other takers?

  • Ike

    @GiniDietrich Alas, I am no longer under 40.

    You are once again engaging in exclusionary behavior.


  • JoyFull_deb

    @GiniDietrich @dannybrown @Ike I am must barely under 60…59 & holding…LoL…however, I am not a “Mondo Marketer” or “Awesome PR Peeps” :=)

  • @Ike @GiniDietrich Y’all are as young as you feel.
    Poor Richard

  • Love this! So very, very true.

    There’s actually someone on Twitter with nearly 100,000 followers who says in his bio that he’s knowledgeable about social media. But, get this, he’ll never responds to anyone. Just a few tweets with his friends, but otherwise he’s what you call OO. Ridiculous.

    Thanks for being on the rational side of this discussion. Down with gurus!


    FYI – I was referred here by Julia Zunich

  • ginidietrich

    @WordsDoneWrite I’m actually astounded at the people who have hundreds of thousands of followers and they NEVER tweet (and aren’t real celebrities). I guess they must think we don’t know they paid for their followers?

  • @GiniDietrich I’m all about honesty and integrity, so people like that who manipulate the system really irk me. But, I’m equally annoyed by the people who are impressed by the self appointed gurus. They’re sheep.

    If someone has 100,000 followers, say they’re a leader in social media, and is actually involved in legimate social media events, and does NOT have the decency to respond to followers on occassion, well shame on the followers as much as the tweeter. It’s essentially condoning bad behavior.

    If my standards were lower, I’d have a lot more followers. Because I believe in a quality network, I’ve had to sacrafice quanity. That’s ok with me, though. I know there are no rules to any of this, but it goes back to the kind of person you are and the kind of reputation you want to establish.

    Glad I found your blog, Gini!

  • ginidietrich

    @WordsDoneWrite I spoke at an event last year with two really well-known online professionals. One of the questions from the audience was about using Twitter as a communications tool. One of my fellow panelist said that she hated going to events and having people tweet her that it was nice meeting her. She said she unfollows those people if they do it. I was floored. I mean, rendered speechless. So I agree with you – those kind of people are missing the point.

    And…I’m glad you found us, too! I LOVE that your bio says you won the 8th grade best English student award. HAHAHAHAHA!! I’m headed over to your blog now.

  • @GiniDietrich My mouth just fell open! She unfollowed people who were courteous and also gave her exposure? That takes the cake! Wow.

    I actually have my Best English Student plaque by my desk. I’ve always been a lover of words and ideas and I guess that was pretty clear even when I was 13!

    So nice chatting with you!

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