Gini Dietrich

The Spin Sucks Inquisition: Carrie Morgan

By: Gini Dietrich | December 12, 2014 | 
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#FollowFriday: Carrie MorganBy Gini Dietrich

Hey, Carrie Morgan! How did we meet?

I can’t remember!

Hang on. I did a #FollowFriday on her exactly one year ago (how weird is that coincidence?). Let’s see if it says how we met.

Nope. Totally doesn’t say.

We’re both communicators so it has to be that she stumbled on Spin Sucks or I stumbled on Rock The Status Quo and the rest, as they say, is history.

She also is a search goddess, according to her recommendations on LinkedIn, which strikes me as fancy because no one has ever called me a goddess in a recommendation. I mean, I make my team call me that, but I sign their paychecks.

So let’s get her on the Spin Sucks Inquisition and crown her a goddess.

What is the Biggest Mistake You’ve Made in Your Career?

The biggest mistake in my career was trying to force-fit my personality to work in an agency culture that didn’t accept honesty and creativity.

You’d think that would be the IDEAL place for those traits, but it was a train wreck.

I was eventually fired when I wouldn’t change the results of a focus group to fit what the agency president thought investors of the real estate development concept wanted to hear.

While I didn’t realize it at the time, I was far better off out of that environment.

I’m a lone wolf with an insatiable curiosity and desire to learn, and have discovered that being a consultant is a far, far better fit.

I just celebrated my sixth anniversary for Rock The Status Quo, and love being an independent digital PR consultant.  It’s allowed me to take career-boosting risks that I could not have done as an employee.

What is One Thing about Yourself that Would Surprise Most People?

Before I committed to a marketing and PR career, I was a horse trainer.

I went to college in Virginia to study equine science, spent years showing western then hunter/jumper, and trained horses and was a riding instructor in Washington, Florida, and California.

More than 20 years of my life was completely devoted to horses, then I went cold turkey in my mid-twenties when I ended up a single parent.

I intend to get back into dressage when my nest is empty of children—something that is looming just a few years away!

If You Could Achieve Everything You Ever Wanted in Life, but Had to Die 10 Years Sooner, Would You Make that Trade?

Nope – working hard to achieve something wonderful is appreciated far more than enjoying something that falls into your lap. It’s all about the journey, right?

What Industry Advice or Practice Would You Most Like to Cry Foul On?

I’d like to call foul on anyone in our industry who still mass-blasts out their press releases to hundreds of editors and reporters, and doesn’t carefully build their media lists.

These two dinosaur practices need to be abolished in favor of small, relevant media lists customized for each news release, and custom pitches.

What is the Best Book You’ve Read in the Past Six Months?

I’d have to say Chris Brogan’s “The Freaks Shall Inherit the Earth.”

As an introvert and risk-taker who gets as much criticism as support, it really resonated.

(Editor’s note: Clearly she missed the memo that the only answer to this question is Spin Sucks.)

Why Does Spin Suck?

Carefully crafted, creative story angles are wonderful, especially when paired with a specific reporter’s beat or publication—which everyone should be doing—but spinning a story of lies or partial truths definitely sucks.

Those who do it are simply not creative enough to produce unique thinking.

Sad. #shakinghead

Where You Can Find Carrie Morgan

Carrie, like every good communicator, is pretty much everywhere on the web. You can find her on Facebook, Twitter, LinkedIn, Google+, Pinterest, on #PRProChat, and on her blog

She also has two books forthcoming: Digital Haystack and Above the Noise.

Have fun stalking!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • What a fun inquisition! Good riddance to dinosaur practices! Enjoy your inquisition day, Carrie!

  • Hi, Carrie! 🙂

  • “I mean, I make my team call me that, but I sign their paychecks.” HAHAHAHA!!!

  • A horse trainer…!!?? That is the COOLEST! I was a horse fanatic growing up. Also, this comment “I’d like to call foul on anyone in our industry who still mass-blasts out their press releases to hundreds of editors and reporters, and doesn’t carefully build their media lists.” – can we do a mass-blast out to ALL the PR people out there….so they get this message…PLEASE!!??

  • Great to hear you haven’t let go of your dreams and will be returning to dressage once you become an empty nester. I admire you for doing what you needed to care for a family but didn’t let go of your personal desires. Now if we can just get Santa to deliver you that Coach Poppy perfume, your life will be perfect 😉

  • belllindsay Oh they get it. They just don’t care.

  • belllindsay Am I wrong?

  • Carrie great to see you “anniversarily inquisitioned”.    My math for this statement “More than 20 years of my life was completely devoted to horses, then I went cold turkey in my mid-twenties” equals you started riding at 3 or 4 years of age, very cool indeed.   Cheers!

  • ginidietrich belllindsay Have you ever noticed that mumbling the words….god what an ass..” can sound similar to  hearing the word “goddess” ?  I think I recall feeling flattered on more than one occasion after being called a  “goddess”.

  • Digital_DRK Duuuuude.

  • Fired for refusing to fudge results? That’s what I’m talking about. 

    p.s. Do you “crown” goddesses? I guess maybe if it’s, like, a crown of vines and flowers. Or, wait, maybe thunderbolts. I think a goddess might have a crown of thunderbolts.

  • Good morning, everybody!!! Gini, I adore you. Thanks for making me laugh this morning. =)

  • ginidietrich  wat?  No inference intended to diminish or suggest the term “goddess”  is not a  justifiably deserving accolade within the context of this blog.  Duuuude  really ?  geessh…

  • Eleanor Pierce I want a crown!!! Will someone make me a crown?

  • Digital_DRK I can’t believe it’s an anniversary – craziness!! Thanks for the warm welcome. =)

  • annelizhannan RIght? Come on, Santa!! What’s your dream, Anneliz?

  • jasonkonopinski belllindsay Now, Jason, that’s just sad. It’s not everybody!!! #thinkpositive

  • belllindsay Did you ever do Pony Club? Out of all the fun horse stuff I did – riding in parades and fairs, ,western, jumping, teaching, 4H, the list goes on and on – that was my favorite. Little girls on ponies is just THE BEST THING EVER.

  • Eleanor Pierce I think it’s more of a tiara rather than a crown for goddesses.

  • Digital_DRK ginidietrich belllindsay Are you saying I’m an ass? ROFL Oh, I’m sure I have my moments!!

  • Digital_DRK ginidietrich Hey, even an ass can wear a crown occasionally. No offense taken! LOL

  • jasonkonopinski Good morning, Jason!

  • biggreenpen Thank you!

  • Digital_DRK Eleanor Pierce CarrieMorgan I can picture you with that tiara! It works! Do you partner it with the red high heels? Which dress?

  • CarrieMorgan Digital_DRK ginidietrich belllindsay NO Carrie….I’m just horse(in) around with you….

  • Digital_DRK Eleanor Pierce CarrieMorgan OK, so who’s crafty? All I have is a couple of post-it notes, and I don’t thinks that’s going to cut it …

  • Eleanor Pierce Ethics should never be an issue at agencies! Poop on them!!!

  • Digital_DRK CarrieMorgan ginidietrich belllindsay Oh, that pun wasn’t expected at all…. HA!!

  • CarrieMorgan jasonkonopinski belllindsay 🙂

  • Digital_DRK ginidietrich belllindsay You just blew my mind, D.

  • It’s very difficult being an empty nester!! Some parents do the happy dance thing, but since I’ve been a single parent for FOREVER it just makes my house feel empty!! Time to start dating .Anyone have tips on dating without attracting every jerk on the planet?

  • Eleanor Pierce Digital_DRK CarrieMorgan Hey, don’t knock post-it notes – they can be VERY useful!!! I’d take a crown of them, as long as there are cool drawings. Can you draw? I can’t.

  • jasonkonopinski Digital_DRK ginidietrich belllindsay Well, that wasn’t as hard as I expected. ROFL

  • Eleanor Pierce CarrieMorgan   post-it-notes and paperclips can be  “McGyver(ed)”  those into anything.

  • Digital_DRK Eleanor Pierce CarrieMorgan Well. If you McGyver a crown or tiara, please be sure to do a video about it.

  • Hey Carrie! Great to see you on the hot seat and having fun.
    Woa, horse trainer, so cool! Pictures please for the Spin Sucks crazies album! I am sure @ginidietrich has an album somewhere.
    Have an amazing weekend everyone!

  • KateNolan

    Hello, Carrie! Did Gini send you the cupcakes you were supposed to get for your Inquisition Day? She always forgets those… Props to you for standing your ground on the results. Better you go your own road than one that is a mudpit. I have Chris Brogan’s book on my (ever growing) TBR list.

  • I had to smile about the refusal to fudge results. Some of the most ‘lemming like’ places I have ever been a part of touted their push for creative employees who were not afraid to ‘think different.’

  • KateNolan WAIT – I get cupcakes?!!!!!

  • Corina Manea LOL – hi, Corina! Wishing I had pix of my more spectacular jump crashes! Now those would be hilarious to share!

  • Joshua Wilner/A Writer Writes Ditto, it’s ridiculous sometimes, isn’t it?

  • Hmmm. Miss Smarty Pants ginidietrich has accused me of SCREWING UP the inquisition. What did I do wrong!?!!

  • morgancarrie

    ginidietrich Oh, dang – what’d I do!!!?

  • KateNolan Here’s another one for your TBR list – How The World Sees You. It’s next on my pile!! http://www.amazon.com/How-World-Sees-You-Fascination/dp/0062230697/ref=sr_1_1?ie=UTF8&qid=1418417927&sr=8-1&keywords=how+the+world+sees+you&pebp=1418417928627

  • CarrieMorgan Good question … personally, I didn’t hate the online thing as much as a lot of people do. For one, you can cull those who can’t spell.
    Of course, I didn’t meet the one I ended up with online. But I know a lot of people who did!

  • morgancarrie

    creativeoncall ginidietrich SpinSucks Happy Holidays, Chuck!!

  • morgancarrie

    Digital_DRK ginidietrich SpinSucks Y’all are so mean torturing me like this! Hmmm, retaliation… #mwahaha

  • morgancarrie

    LTPR SpinSucks Why thank you!

  • Anybody interested in joining my secret little Facebook group for my upcoming book, Above The Noise? You’ll get to help create and contribute to the book, have some great conversations and learn a new thing or two along the way… If you do, friend me on Facebook and like the invitation post so I know you want in! https://www.facebook.com/carriemorganaz

  • morgancarrie

    CraigMcBreen ginidietrich SpinSucks Hey, Craig, Happy Holidaze!!

  • Charity53807

    morgancarrie I’m Charity U dont know who I am but I really need your help Its an emergency go here for details _PleaseDonate_

  • creativeoncall

    morgancarrie ginidietrich And to you both!

  • morgancarrie

    creativeoncall Heading to Sedona?

  • creativeoncall

    morgancarrie I wish! Not until summer probably

  • Pingback: The Spin Sucks Inquisition: March through December Spin Sucks()

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