Comments on: Is Social Business a Buzzword or is There More to it?

By: Brands: Customers aren't Your Social Media Mouthpieces by @MackCollier

Brands: Customers aren't Your Social Media Mouthpieces by @MackCollier — Mon, 08 Apr 2013 17:10:05 +0000

[...] couldn’t wait to hear this CMO walk us through how this global brand effectively leveraged social media to connect with its [...]

By: What Do Women Know About Running A Business Anyway? (Infographic) | Trustworkz

Wed, 13 Feb 2013 10:15:03 +0000

[...] you don’t think of Social Media, Search Engine Optimization (SEO), and Content Marketing as mere buzzwords or as some sort of a trend. At this point in our evolution as marketers and business owners this [...]

By: SEO content marketing roundup, week ending January 23rd

SEO content marketing roundup, week ending January 23rd — Wed, 23 Jan 2013 11:02:48 +0000

[...] Gini Dietrich poses the question, “Is Social Business a Buzzword or is There More to it?” at Spin Sucks. [...]

By: JoeCardillo

JoeCardillo — Mon, 21 Jan 2013 05:53:01 +0000

@HowieG I’m with you on this one. I guess if a buzzword inspires more people to actually engage within their company and with clients, than I’m ok with it. But it’s nothing new under the sun IMHO.

By: JoeCardillo

JoeCardillo — Mon, 21 Jan 2013 05:50:08 +0000

@techguerilla @karyncooks I’d argue that it’s a leadership function, right from the top. Which is why so many companies fail at “social business” because their leadership, the people actually making bottom line decisions that affect the whole organization, have no idea what it really means.

By: TedRubin

TedRubin — Sat, 19 Jan 2013 01:46:14 +0000

Since my social mantra has always been about Return on Relationship™, it’s refreshing to see a shift in the corporate mind-set regarding the business use of social media. According to a 2012 Social Business Benchmarking Study by FedEx and Ketchum, large companies still view social as a tool for building brand loyalty and strengthening customer relationships… and in my opinion that has a long way to go. However, they are also beginning to see the benefits of scaling social to other relationship-driven aspects of the business, from enhancing collaboration and dialog with stakeholders, to strengthening relationships with employees and vendors.

And it’s about time! Since everything we do in business relies on developing and strengthening good relationships, why lock the most effective relationship-building tool we have in a marketing closet? Take away the “social media is for marketing” blinders, and all kinds of possibilities within your organization become clear. Shift your approach from Social Marketing to Social Business. The value of Social goes well beyond marketing.

Great post Gini!

By: HowieG

HowieG — Sat, 19 Jan 2013 01:17:41 +0000

I guess my issue is the reason I trashed Michale Brito who blogged about this because Edelman Digital has latched on to this. Businesses have always been social. This is no different. Is me tweeting about my business any different than talking about it with strangers at a pub after work in 1980…or 1825 or 1200 BC? Not really. And you can’t order your employees to behave a certain way unless you incentivize them to be. I have a client who can’t get her staff to tweet even with training and coaching and just plain orders. They make $12 hr why should they tweet?

So I feel this is a buzz word. A customer service guru like @adamtoporek probably agrees social hasn’t needed social media just customers and workers interacting through the ages.

By: rdopping

rdopping — Fri, 18 Jan 2013 15:54:04 +0000

I can’t hear anything with all the buzzing going on…..or maybe it’s my tinnitus kicking into high gear.

“A recent Nielsen study shows 40 percent of us would prefer to reach the companies with which we do business through the web.” – Is that because we are inherently lazy and the “web” makes it easy or we just can’t get access to most companies through traditional means (like walking in the front door and asking for stuff).

By: MikeToner

MikeToner — Fri, 18 Jan 2013 03:48:37 +0000

“Social Beyond Marketing” – let’s dissect this…you explain that “social” SHOULD permeate everything- all departments, all employees. Does it? No, but it’s getting there.

If all employees used twitter or google+ or facebook or linkedin the way perhaps they use email or IM, is that “social business”? No, it’s business. It’s the HR dept, the PR dept, the sales dept AND the communications dept. communicating with customers. The medium is the message kinda deal.

P.S. I’m gonna start calling it “social email”. (shout out to Livefyre)

By: ginidietrich

ginidietrich — Fri, 18 Jan 2013 02:51:09 +0000

@Lara Wellman Ha! THAT is a great analogy!