Comments on: Is Social Media Dying?

By: The Day We Are All Social Media Specialists

The Day We Are All Social Media Specialists — Wed, 10 Aug 2011 17:20:44 +0000

[...] than me, and I told her in no uncertain terms that eventually, this whole social media thing will eventually flatten out. Pretty soon, a lot of us, if not all of us, will have a pretty solid grasp of what social media [...]

By: Lauren MacEwen

Lauren MacEwen — Wed, 29 Sep 2010 23:20:10 +0000

There is a lot of repetition but within that there can be clarification. One of the biggest mistakes businesses make is thinking that because they know how to post a tweet or update their status that they are now qualified to manage their social media marketing campaign. Your suggestion of hiring a social media guru is invaluable. Spend the money. It will be worth the investment.

By: It’s In Your Hands « Salt and Light

It’s In Your Hands « Salt and Light — Thu, 24 Jun 2010 19:12:32 +0000

[...] in the space by my peers and recently guest blogged on my friend Gini Dietrich‘s blog, Spin Sucks. Other opportunities to guest blog have recently come as well and I plan to take advantage of [...]

By: LIsa Hjorten

LIsa Hjorten — Thu, 24 Jun 2010 17:36:18 +0000

It certainly feels like we are facing another bubble, of sorts. There are only so many topics that be blogged and tweeted about until we just start repeating ourselves, over and over and over…. again. Now it seems like blog posts are remakes of old blog posts or posts that summarize and categorize prior posts. My guess is that it will eventually be back to basics and that the only people that really benefit, marketing-wise, will be those who were in the game first. See my related post, “Is Social Media a Ponzi Scheme?” http://bit.ly/9WDsXY

By: Troy Fischer

Troy Fischer — Tue, 22 Jun 2010 18:15:43 +0000

Is there some type of pattern here where the majority of commenters favor the NFC Norse division? GO PACKERS!

I agree that the word dying needs to be replaced with the term evolving. As it evolves, I believe that the measurement tools will also evolve so that we can begin to make better business decisions, and so we can also better rationalize the resource expenditures on social media. Thereby increasing the buying by C level decision makers.

By: Daniel Hindin

Daniel Hindin — Tue, 22 Jun 2010 16:39:57 +0000

Thanks for this post, Patrick. While I don’t think social media is dying, I do think it’s in a constant state of flux. New platforms, ideas, practices, habits, etc. are evolving every day. And that’s why it’s important for businesses not to underestimate the importance of having someone within their company who will make it a priority to keep up with it all. As the r/evolution continues, those who fall behind will find it very difficult to catch back up once they realize what they’re missing.

By: Gini Dietrich

Gini Dietrich — Tue, 22 Jun 2010 16:03:18 +0000

I think the editor’s note is quite brilliant. I mean, you can’t write a bio for MY blog about being a Detroit sports fan (who, really, is a Detroit sports fan, anyway?). And I agree with Jen about the “guru” piece…the thing that social media has done is made celebrities out of normal people, which is great for some and not so great for those who can’t handle their own egos.

By: Jennifer Vides

Jennifer Vides — Tue, 22 Jun 2010 15:25:21 +0000

You lost me at “guru.” I agree that hiring a person who is knowledgeable about social media to make things happen is necessary. Plus it must be someone who is prepared to evolve with social media. But I think if you go look for a “guru” “expert” or any of the other terms being bandied about, you’re likely to end up with an egomaniac who listens to him/herself more than he/she listens to what’s going on “out there.” The important thing is to find someone who is actively and genuinely engaged in social media and with the community (on and offline) that you’re trying to reach for your brand.

By: Patrick Reyes

Patrick Reyes — Tue, 22 Jun 2010 15:21:00 +0000

I forgot…the one thing I disagree with is the Editor’s Note. LOL!

By: Patrick Reyes

Patrick Reyes — Tue, 22 Jun 2010 15:13:08 +0000

First, thanks to Gini for giving me the stage on Spin Sucks! I’m very appreciative!

Michelle, I think everyone (both agency and client) need to be educated. From my experiences, clients can be responsible for “social media” but not have any participation. How do you effectively support a strategy when there isn’t any experience using the tools in place?

Like I said above, the social web isn’t dying, it’s evolving.