Gini Dietrich

Join Ahava Leibtag for a Special Livefyre Q&A Today

By: Gini Dietrich | November 13, 2013 | 

Join Ahava Leibtag for a Special Livefyre Q&A TodayBy Gini Dietrich

Raise your hand if you create content every day.

(My hand is raised.)

Raise your hand if there are days you have absolutely no idea what you’re going to write.

(My hand is raised.)

Raise your hand if your boss or your client wants you to write content for the web that is too self-serving or promotional.

(My hand is raised.)

I have a treat for everyone who raised their hands.

Ahava Leibtag joins us today for the Livefyre Q&A to talk about her brand spanking new book, The Digital Crown.

What appeals me most about about her book is how to create content that puts your audience first while appeasing your executives.

Today’s Livefyre Q&A

At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), Ahava is going to be hanging out in the comments so you can ask her anything and everything about the book, how to create systems, the seven critical rules to align your process, and how to create multidisciplinary content teams.

I hope she’ll also discuss how to motivate everyone to want to create content because that seems to be an overriding theme in every organization.

In order to participate, all you have to do is:

  • Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
  • Set a reminder for noon ET today.
  • Order the book so you can help Ahava out, but also get your learn on.
  • Create a list of questions (if you haven’t read the book, go to Amazon and read through the content there; you’ll find some things there to help you formulate questions).
  • Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Ahava will see it and reply to you. You can even join the conversation around questions others are asking, if you like.

We’ll be here for an hour so you can join us the entire time or step in and out during the hour. It’s entirely up to you; just make sure you’re here before 12:59.

Win a Copy

Those of you who participate in today’s Livefyre Q&A (even if you’re late to the party, but not if you’re an Arment Dietrich employee) will be entered in a random drawing for a free copy of the book.

We bought two copies and will give them away, but you have to actually leave a comment, ask a question, or participate in the chat to be entered in the drawing. Otherwise we won’t know you were here.

Get ready with your questions and join the conversation. And don’t fear! If you missed the live portion of this, we’ll keep the drawing open until midnight PT so you still have time to get in your questions.

Former Guests and Who’s Next

For former guests, check out Margie ClaymanSarah RobinsonMark StoryBeth HaydenSarah EvansStanford SmithChris BroganC.C. ChapmanMitch Joel, Danny Brown, Chuck Hemann, Michael BritoDJ Waldow, and Tom Martin.

And following is the lineup for the next few months, so mark your calendars!

Same bat time, same bat channel.

P.S. Don’t forget we have a free webinar that I am hosting tomorrow on the Future of Content Marketing. Be there or be square.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • Anyone who Spanks Brands in a Book is ok by me. Count me in!

  • <added to the calendar>

  • I love the LiveFyre Q&As.

  • Hey. I know this belllindsay person.

    • EricTTung I’m sorry.

      • ginidietrich EricTTung “I’m sorry” like you’re a British person? Or “I’m sorry” like you feel sorry for Eric…..?

  • susancellura

    OMG! Just saw the pistachios commercial featuring the prancing lady!

  • Excited to start in 8 minutes!

    • ahavaleibtag Yay!

      • jasonkonopinski You need to write a new blog post. Ezra has been here for a looooong time.

        • ginidietrich It’s something goofy with the RSS after I switched to Squarespace. It’s been a loooooong time since I’ve written a new post, yes, but not THAT long. 😀

  • It’s tiiiiime! Welcome, ahavaleibtag!

  • I have a question that is very top-of-mind for us right now. How do you motivate employees to participate in a company’s content creation, particularly if they’re not in marketing.

  • ahavaleibtag To piggy back on Gini’s question – what if they counter with “Oh, I don’t have to deal with content – I’m in accounting!” or whatever. It’s so hard to convince people that THEIR stories matter, and their input is valuable to the entire organization!

    • belllindsay ahavaleibtag Such a good point. The most important question: Do their activities really speak to the bottom line of the business? If they don’t, then you don’t need to gather their stories.  If they do, then sit down with them and just listen to their pain points. Maybe in their pain points there’s a story for your outside audience?

    • belllindsay ahavaleibtag That’s a great question. First thing to do is sit down and ask them about questions they wish they had from their audience. What are the things they would LOVE to write about or talk about? Another good way to drive engagement, is to sit down and do a brainstorm audit–look at the content together and see where people might be missing critical information. That usually gets stakeholders to jump in and start brainstorming on what they could do as a group. THEN, give them a set of to-dos and follow up! So important.

  • ahavaleibtag So how do you handle the, “I know it’s due, but I haven’t had time” mantra?

    • ginidietrich ahavaleibtag Let’s come to a mutually agreeable and reasonable schedule. If you don’t think you can commit to this date, what date can you commit to? I’m a big believer in 2 strikes and you’re out. You didn’t have the “time”, then you don’t get the voice.

      • ahavaleibtag We did that with a client and it worked really well for about six months. Then the “you don’t get the voice” stopped working. They just stopped contributing. Not everyone, but a good handful of them. I wonder if there is a better way to show how their efforts tie into results for their personal brands?

      • ginidietrich ahavaleibtag Well contribution needs to come from high executive levels. Or it needs to be tied to performance. I advocate for finding engaged volunteers and rotating them through about once a year. No one can maintain excitement forever, nor should they be expected to. Also, if people see their content really changes the bottom line, they tend to stay engaged. So distributing a report card can be helpful, but it needs to have context. If your blog post only got 500 visits and another person’s got 1,000 you’re going to feel bad, UNLESS your topic isn’t as popular to begin with, or so on. So all data needs to paint a story within the environment it is created in.

      • ahavaleibtag I like tying it to performance. My brain is turning.

  • You talk about future-ready content. What does that mean?

    • belllindsay Future ready content means content that is “coded on the back end” to be structured. That means the content already has embedded in its meta data how it should appear no matter what type of page it shows up on.  It could also mean that content is ready to be saved to portable apps like Pocket.

      • ahavaleibtag belllindsay I heart Pocket.

      • ahavaleibtag That is cool. So important for mobile/tablets, etc.

        • belllindsay ahavaleibtag It is CRITICAL for companies. What’s so sad is HOW FAR behind so many organizations are falling because they haven’t even figured out who they are talking to or what they are really trying to say. And to add all technology moving at light speed it means that many organizations are just CRIPPLED by their lack of understanding of the basics of content.

  • How do you feel about content for the web that isn’t written?

    • ginidietrich You mean how do you get stakeholders to get involved with non-text content? Or what do I think about it in general? 😉

      • ahavaleibtag Actually…both!

        • ginidietrich ahavaleibtag I think that people hate to write and that as marketers we forget that. To engage people you may have to volunteer to be their ghostrider in the beginning. Also, never ever put up a stakeholders’ content for the first few times without editing it. Most people bury the lead (lede) so you want to make sure you make it crisp and readable. In terms of non-textual content, I think there are so many different types of learners we need to use many different types of content to appeal to them all.
          Some people are visual, some are readers, so are audiovisual and so on. Why not tell a multidimensional story? But a phone number should be interactive so they can click on it. A doctor’s name should be in text. There are some pieces of content that just don’t lend themselves to video. Don’t create content because it’s cool. Create content so that it satisfies your customer’s needs and wants.

        • ahavaleibtag ginidietrich I’m applauding you so loudly right now, everyone is looking at me. 
          Oops. 🙂

        • ginidietrich ahavaleibtag Should say ghostwriter. This typing quickly thing is tough! 🙂

        • ahavaleibtag HAHAHAHAH! I didn’t even notice ghostrider. That’s way more entertaining.

        • ginidietrich ahavaleibtag Great comic book character, TERRIBLE movie.

        • ginidietrich ahavaleibtag “Ghostriders innnnnn…..the sky!!”

        • belllindsay ginidietrich ahavaleibtag Amazing!!! Nick Cage really is everywhere….even the Spin Sucks blog!!!

        • LauraPetrolino ginidietrich ahavaleibtag Actually, that’s a classic old country tune Laura. 😉

        • belllindsay LauraPetrolino ginidietrich ahavaleibtag Hahaha! I know, but Ghostrider is also a Nick Cage movie 🙂

        • LauraPetrolino belllindsay ginidietrich ahavaleibtag A really, really, really bad movie.

        • jasonkonopinski LauraPetrolino ginidietrich ahavaleibtag At first I thought you were talking about Nick CAVE and I was all happy, then I realized you weren’t and I got sad.

        • jasonkonopinski ahavaleibtag ginidietrich Ha!! I have a huge grin on my face after reading that!

  • I’m especially interested in hearing your approach about reconciling the tension between compelling, story-driven content and the need for that content to deliver in dollars and cents. How do you help organizations and their executives give any content initiative its fair shake before pulling the plug?

    • jasonkonopinski I actually don’t believe there is a difference although I do divide content into 2 things: functional content and romantic content. Functional content is locations, phone numbers, people, product information. Romantic content is marketing content that is persuasive and designed to move people toward a call to action. So don’t think that content that directly speaks to the bottom line is one or the other. You first need to define the purpose of the content and then decide if it needs a story or not.

      • ahavaleibtag jasonkonopinski Doesn’t all content need a story?

        • belllindsay ahavaleibtag jasonkonopinski Absolutely NOT. And that’s the mistake most people make. Content is a conversation. There are many types of conversations–what’s you name? How are you? 
          Then there are the “how many kids do you want to have?” and “do you think we should continue this business relationship?” you need to understand the type and intimacy level of the content before you go creating a story around it. Remember, there are millions of organizations throughout the world. Their most interesting story may just be in their ability to secure you a taxi cab. And that may be enough. Or it may not in a competitive marketplace. There are no blanket statements.

      • ahavaleibtag That’s an excellent point, thank you. 
        It’s always humorous to see web developers and designs cringe when you mention “content” because they typically only frame it as the functional sort.

        • jasonkonopinski ahavaleibtag I really wrote this book so frustrated employees could walk into their bosses’ offices, put it on the desk and say, Please just read Chapters 1 and 2.

  • You mentioned a “do and don’t” list. What kinds of things do you focus on there? Common sense stuff or things more specific to the company?

    • ClayMorgan I have dos and don’t throughout the book. Can you be more specific?

  • What are some strategies you suggest to get everyone working on the content development on the same page, with the same vision?

    • LauraPetrolino I have 2 chapters in the book where I talk about personas and framing content. There’s a series of 3 workshops you should go through with your team to create a strategy that helps solve the questions of who are we? and who are we talking to? That helps people work off of the same page.

      • ahavaleibtag That’s fantastic! This is something so often missed by companies and they end up floundering around with no focused message

        • LauraPetrolino ahavaleibtag I’ve done this process with many clients and while they may balk at first, by the end they are so excited to have a strategic document to work off of, they are SO happy! And it truly works–it helps the conversations the business truly needs and keeps people focused on having them with the right audiences.

        • LauraPetrolino ahavaleibtag Audience archetyping and buyer persona development are two of my favorite things!

        • jasonkonopinski LauraPetrolino ahavaleibtag Mine are shoes and chocolate. But to each his own. 😉

        • ahavaleibtag I like the way you think!

        • ahavaleibtag jasonkonopinski LauraPetrolino I’m a nerd. It’s cool.

  • What would you say is step number one when deciding to launch a content campaign?

    • LauraPetrolino start with your audience. Try to talk to the real people who will be using that content. Get their feedback. What do they REALLY want?

      • ahavaleibtag LauraPetrolino Yes!! And it’s so easy to just ask them if you don’t know.

  • What’s the most important thing to consider in a web content strategy?

    • ginidietrich Who is your audience? What are their pain points? What solutions do you bring to the table? Where do they spend their time?

  • So you want to give us a sneak peek into the book and tell us one of the seven critical rules to process alignment?

    • ginidietrich Well Rule #1 is Start with your Audience. Rule #2 is Involve Stakeholders Early and Often. And Rule #5 is Establish Workflow that Works. So all of those rules help to keep process alignment as well as Rule #5: Make Governance Central.

      • ahavaleibtag It’s too bad you don’t talk about audiences much. 😉

        • ginidietrich ahavaleibtag Well if you want to face the wall and talk to it, you can do that on the web. IN fact, that’s what most companies are doing. If you want to sell stuff, drive revenue, reach your achievement threshold, you turn around, face the party and start acting like a hostess.

        • ahavaleibtag You’re right…most are talking to the wall and then they get frustrated that it isn’t working and blame the tool rather than looking inwardly.

        • ginidietrich ahavaleibtag That is so true. I always say, “don’t blame the technology for doing what it was designed to do. Blame yourselves for not designing the information correctly.”

  • I open the book with this quote: “To actually improve user experience in a sustainable way–that is, while achieving business goals–we need to help organizations deal with the revolutionary changes that the web has created in their business models, operational structures, and customer relationships. Denial isn’t a strategy.” by the great Jonathan Kahn (@lucidplot)  And that’s what this book is about–tearing down siloes and getting people to focus on content creation in service of the business and the customer.

    • ahavaleibtag I’m a big advocate of breaking down the silos and integration (Marketing in the Round!).

  • In your experience, who makes up a successful content team?

    • ginidietrich So many people but one of the things I advocate for (Rule #4) is Create multidisciplinary content teams. Choose people that have varied experience in UX but also choose people from across the company who can provide reliable feedback. So often we create content from the executive viewpoint. But that’s insane. It’s your people on the front lines who can tell you what your content truly needs to say.

      • ahavaleibtag Totally agree! I love to ask customer service and sales what questions they get from customers and prospects. During that process (which is like pulling teeth to start), we learn TONS about what their audience wants/needs/will read.

  • Theory: Content marketing isn’t new at all. People have been marketing with content since the days of the snake oil salesmen. What’s NEW is the TYPE of content being used. And that’s changed because the *customer* has evolved. Thoughts?

    • belllindsay The way I define content marketing is the nurturing aspect of any customer relationship. It can be done really crudely–it can be done with real sophistication. I’m not sure the content is NEW at all–you mean because it can combine audio and visual? That’s kind of like storytelling. I don’t think it’s that the customer has evolved at all–people still want to be convinced. Rather, it’s that the internet has flattened our white picket fence to a global level. We can now hear what many others think rather than just a small community.

      • ahavaleibtag No, what I mean is the *new* content is more about story telling, about “pulling” customers in, rather than pushing out (with me me me advertising of old). And, as you say, about relationship building. And personally I think that’s because the customer has evolved, become more savvy, and is sick of being ‘talked at’ by advertisers.

        • belllindsay ahavaleibtag Well the major change for marketers is that we used to start the conversation with them, and that gave us control. Now they start the conversation with us, often off of channels we control (Facebook, Twitter, and so on). So we’re in tough times ahead.

    • belllindsay This has gone on for years. In the 50s and 60s people wrote books to create credibility. Lowe’s and Home Depot have classes to teach you how to renovate your bathroom. At the end of the day, it is all sharing information via some type of content.

      • ClayMorgan belllindsay Sharing information from our point of view, in service to ourselves. That’s what brands miss–provide value and people will trust you. That’s what good content marketing does differently from snake oil content marketing.

      • ClayMorgan belllindsay It’s definitely not new, but the attention placed on what we call “content marketing” certainly has hit new heights in the past year or so.  
        There’s always going to be junkweb content designed for clicks and engagement (i.e. the meme) and honest, truly valuable content designed to educate and inform. 
        I know which one I want to be creating.

        • jasonkonopinski ClayMorgan belllindsay I want to create memes.

        • ginidietrich jasonkonopinski ClayMorgan belllindsay No.

        • ClayMorgan ginidietrich jasonkonopinski belllindsay The teacher just got schooled! 😀

  • Here’s a question that I still struggle to answer easily: What about startups? Established organizations generally understand their audiences (not always, but in general). For an emerging brand that’s just doing their user validation and trying to *find* an audience or market, where should they start at both a tactical and strategic level?

    • jasonkonopinski Why start a business without knowing who your audience is? Will the dogs eat the dog food? I struggle to understand that concept.

      • ahavaleibtag jasonkonopinski Unfortunately, LOTS start businesses without knowing who will eat the food. We see it all the time.

        • ginidietrich ahavaleibtag jasonkonopinski Well you might as well flush money down the toilet. There has to be a marketplace before there can be a ware.

        • ginidietrich ahavaleibtag The tech space is filled with the sort.  It’s the tragedy of Silicon Valley. I mean, who really thought that Facebook was going to grow into what it is now, given its roots?

        • jasonkonopinski ginidietrich ahavaleibtag No one can predict the future. But some famous hockey player once said, “Skate where the puck is going.” So it’s the talented who can see the puck and follow it.

        • ahavaleibtag jasonkonopinski Um, Wayne Gretzky.

        • ginidietrich ahavaleibtag jasonkonopinski CANADA!!!

        • ginidietrich ahavaleibtag jasonkonopinski or they just assume their market is everyone!! Yep, food, water, air and your product/service….the four things whose market is all inclusive!

        • LauraPetrolino ginidietrich ahavaleibtag That’s another one I hear all the time, and it pains me. 
          What’s the bigger sin: thinking *everyone* is your market or having a distorted view of your audience?

        • jasonkonopinski LauraPetrolino ginidietrich ahavaleibtag knowing your market and competition I find is the hardest thing for a business to figure out. I see it all the time. Like this blog actually competes with Ziggy for my eyeballs. Who would of thought!

  • Let’s talk about using marketing assets in a content system. If I were interviewed in the NY Times, for example, how would you use that story in the content you’re already creating?

    • ginidietrich Well I’d break up elements of the story to use as tweets in social media. I might do a behind the scenes to talk about what it was like to be interviewed by the NY Times. I might talk about your reactions to the finished piece. And I would definitely make it about the feelings around it. People love knowing the back end emotions of any story.

      • ahavaleibtag LOVE THAT!

        • ginidietrich ahavaleibtag Should I be getting ready to see that soon on a blog near me? 🙂

        • ahavaleibtag Ha! No…it was just a hypothetical and a secret wish.

        • ginidietrich ahavaleibtag The Vanity Fair article should be out soon though. Oh wait! You got bumped by Gwyneth!

        • belllindsay ahavaleibtag Understandable. She has way better legs than me.

        • ginidietrich ahavaleibtag We need to get a good scandal brewing for you Gini!

        • belllindsay No.

        • ginidietrich belllindsay well Gini only crashes her bike when her Hallmark Card Stock drops below her purchase price. We should out her for this.

        • Howie Goldfarb ginidietrich I heard Gini ghostwrites for Hallmark.

        • Howie Goldfarb belllindsay Which has forced them to file for bankruptcy.

  • I am here and ready to spank some brands! 8)
    My question is with time finite. Most content creation seems to be for what ClayMorgan mentioned. Credibility. Social is a great example. I tell clients it is good to have a Facebook page, twitter account, blog because ‘Just in case’ a prospect wants to check you out they have something more robust than a canned website.
    But I see a lot of money invested in great content that never get’s seen. How do you justify the investment vs say sponsoring the local little league team or paying for direct sales people.

    • Howie Goldfarb ClayMorgan If you can’t then don’t. That’s my feeling about it. if you’re going to abandon a Facebook page, don’t start one. If you’re not going to answer comments on a blog, don’t bother. In the book, I’m very clear–if it won’t speak directly to the bottom line, forget it!

      • ahavaleibtag Howie Goldfarb ClayMorgan I get sad everytime I type in Spin Sucks wrong and get taken to and find they stopped posting 8(

        • Howie Goldfarb I KNOW! I tried to go there the other day. So sad.

        • ginidietrich Howie Goldfarb you are a FUN bunch!

        • ahavaleibtag There is a reason I call them the Crazies.

        • ginidietrich ahavaleibtag Gini begged me to stay away!

        • Howie Goldfarb ginidietrich ahavaleibtag It’s never a LiveFyre Q&A until Howie arrives.

  • ssusina

    What is your recommendation on whether content should be gated vs. ungated for use in lead generation.  Some companies gate everything.  Others only in certain stages of the  demand gen funnel.

    • ssusina Great question.

      • belllindsay ssusina <ears perk up>

        • jasonkonopinski belllindsay ssusina this is a great question. I get a lot of teaser offers like White Papers or Try This Analytics Platform only to find the ungated stuff horrible or didn’t meet my expectations.

        • Howie Goldfarb Yes, we know. Because you email your thoughts about how crappy they are to me.

        • ginidietrich Howie Goldfarb yes then you say ‘If had had read my 1998 blogpost on them you would of been saved the time.

  • Boys and girls, we have only eight minutes left. Get your questions in quickly!

  • ssusina

    When using content for programmed drip marketing, do you give the reader an option consume each “drip” as quickly as they want?  Or is it best to program an intentional delay in each successive piece of content–say only deliver once per day/week?

    • ssusina That’s an interesting question. I’d never considered the option to let them consume as quickly as they want.

      • ginidietrich ssusina I think it depends on way too much to answer in this forum. It’s kind of more of a specific questions–what’s the end conversion? What are they consuming? How do they want it? You know?

      • ginidietrich ssusina You have to test it. I get cranky about “best practices”.  Let the data inform your next step.

      • ssusina

        ginidietrich ssusina I had that come up from a sales VP–I presented a multi-touch campaign, designed to touch the customer once per week over a two month stretch.  He thought the most motivated customers might want to download everything in the campaign all at once.  I think it was phrased something like “What if the customer was going to decide tomorrow–they’ll only get one touch”

        • ssusina ginidietrich I think there’s dating for marriage and dating for sex. And you have to decide which one you’re in for–a long-term customer or one for fun.

        • aimeelwest

          love the way you have worded that ahavaleibtag ssusina ginidietrich

  • You work with a lot of hospitals. Content marketing difficulties around that? Privacy/confidentiality issues? Sensitive subject matter?

    • belllindsay OH my goodness!!! We could have a lot of coffee. YES! But we make it work. You can sign stuff. You can protect people’s identities. Most people want to be known though–they feel so grateful. It’s more getting the doctors on board with what really needs to be said, rather than what they want to say.

      • ahavaleibtag I’m always up for coffee! LOL

        • belllindsay ahavaleibtag Interesting that people want to be known especially with medical stuff – some of it is very private.

        • aimeelwest

          yvettepistorio I think people who have survived something want to share their story so that others are not scared, put off the tests or surgery, or whatever. People empower other people. belllindsay ahavaleibtag

  • What do you see as some of the biggest threats to the credibility and longevity of content marketing over the next two years?

    • jasonkonopinski Posers. And exhaustion. People are tired. Don’t talk so much. Do more listening.

      • ahavaleibtag jasonkonopinski I see Social Media fatigue big time. There are a noticable number people in my Facebook and Twitter network who stopped using the networks. I think platforms and delivery has to be creative.

        • Howie Goldfarb ahavaleibtag jasonkonopinski Yup. We need to start creating boundaries around this stuff so that it’s really relevant and timely. Kind of like a live chat on a blog. Brilliant.

        • ahavaleibtag Howie Goldfarb jasonkonopinski Love that you said more listening less talk – I’ve personally been trying really hard to listen more – it’s important with all of the content we consume on a daily basis.

    • jasonkonopinski two new video game consoles hitting the market who has time for consuming content marketing when I need to get to level 37 Call of Duty Black Ops.

      • Howie Goldfarb ginidietrich still won’t let me play video games with Mr. D.

        • jasonkonopinski Howie Goldfarb ginidietrich dude he would crush you. He has an XBox 360 18th degree black belt. Who do you think runs their twitter feed?

        • Howie Goldfarb jasonkonopinski ginidietrich BAHAHAHAHA

        • belllindsay Howie Goldfarb jasonkonopinski What Howie said.

        • jasonkonopinski Howie Goldfarb ginidietrich We agree that posers are a major threat? Right?

  • This was like the MOST fun I’ve had in a LONG time, which means I need to stop writing books and start hanging out with real people again. But thank you SO much!

    • ahavaleibtag Thank you so much for hanging out with us! We’ll get some books purchased to give away!

    • ahavaleibtag Thanks for enduring our insanity.

      • jasonkonopinski ahavaleibtag I would of been bummed had I missed you thanks for coming into my home!

      • jasonkonopinski ahavaleibtag You were totally fun. A lot of inside baseball but I figure it was supposed to fly over my head. 😉

    • ahavaleibtag Ew. Real people.

      • belllindsay ahavaleibtag It is the same meshugehnehs here as everywhere else, except we are better communicators. 😉

    • ssusina

      ahavaleibtag Thanks for your insights!

  • Ok now back to work. LauraPetrolino you have the keys to lock up the house?

    • Howie Goldfarb Get with the program Howie! We do retina scan locks now with roaming laser patrols! Geez…..

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