Gini Dietrich

Join C.C. Chapman for a Special Livefyre Q&A Today

By: Gini Dietrich | April 24, 2013 | 
241

Amazing-Things-Will-HappenIt’s already time for our next Livefyre Q&A…today with C.C. Chapman.

C.C. is the best-selling co-author of Content Rules (a book he wrote with the fabulous Ann Handley), but also is a blogger, speaker, podcaster, freelance writer, photographer, creator of the digital “man cave,” and most importantly – dad.

He’s one of the early adopters of, well, everything digital and his name is thrown around on the “best of” lists consistently.

His latest book, Amazing Things Will Happen, is about how to get what you want out of your life.

A short departure from his typical marketing teachings, not only helps you set goals to achieve your dreams, it helps you dream.

C.C. is a gentleman, he’s a scholar, and he’s joining us today!

Today’s Livefyre Q&A

At noon ET (that‚Äôs 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can‚Äôt do time zones), C.C. is going to be hanging out in the comments so you can ask him anything and everything about his newest book, about Content Rules, what it’s like to be a dad blogger among all the mommy bloggers, some of his favorite brand stories, what it was like to be on lockdown in Boston last week, or who has better shoes – him or Ann.

In order to participate, all you have to do is:

  • Make sure you have a¬†Livefyre¬†account or be ready to sign in with one of your social networks.
  • Set a reminder for noon ET today.
  • Order the book so you can help C.C. out, but also get your learn on.
  • Create a list of questions.
  • Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit ‚Äúpost comment,‚ÄĚ C.C. will see it and reply to you. You can even join the conversation around questions others are asking, if you like.

We’ll be here for an hour so you can join us the entire time or step in and out during the hour. It’s entirely up to you; just make sure you’re here before 12:59.

Win a Copy

Those of you who participate in today’s Livefyre Q&A (even if you’re late to the party, but not if you’re an Arment Dietrich employee) will be entered in a random drawing for a free copy of the book.

We bought two copies and will give them both away, but you have to actually leave a comment, ask a question, or participate in the chat to be entered in the drawing. Otherwise we won’t know you were here.

Get ready with your questions and join the conversation. And don’t fear! If you missed the live portion of this, we’ll keep the drawing open until midnight PT so you still have time to get in your questions.

Former Guests and Who’s Next

For former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, and Chris Brogan.

And following is the lineup through September so mark your calendars! Same bat time, same bat channel.

If you have a recommendation on who to fill the very last slot, let me know! Our only requirement is they have published a book and it centers around PR, marketing, social media, or entrepreneurship.

See you today at noon!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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241 Comments on "Join C.C. Chapman for a Special Livefyre Q&A Today"

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jasonkonopinski
3 years 6 days ago

This will be a great one. CC_Chapman is a very special dude.

@Dayngr
3 years 6 days ago

jasonkonopinski You’re pretty special too. :) CC_Chapman

ginidietrich
3 years 6 days ago

@dayngr¬†I wouldn’t go that far!

@Dayngr
3 years 6 days ago

ginidietrich LOL!! Special in that short bus kinda way?

ginidietrich
3 years 6 days ago

@Dayngr¬†Now we’re talking!

jasonkonopinski
3 years 6 days ago

ginidietrich Dayngr <shakes fist menacingly>

CC_Chapman
3 years 6 days ago

jasonkonopinski You are going to make me blush. :)

@Dayngr
3 years 6 days ago

Nice!!

belllindsay
belllindsay
3 years 6 days ago

@Dayngr Hey girl! You going to stop by this afty??

@Dayngr
3 years 6 days ago

belllindsay @Dayngr Yes!

belllindsay
belllindsay
3 years 6 days ago

@Dayngr Awesome! See you there Рand spread the word for us! xox

jasonkonopinski
3 years 6 days ago

@Dayngr belllindsay See you both later! :)

@Dayngr
3 years 6 days ago

jasonkonopinskii belllindsay Looking forward to it!

nickcicero
3 years 6 days ago

Dayngr jasonkonopinski belllindsay great!

belllindsay
belllindsay
3 years 6 days ago

You know, the timing couldn’t be better for today’s Q&A and having CC on to talk about Amazing Things Will Happen. Between Boston, Waco, the Canadian terror plot, recent earthquakes, the spring that never was, and the daily troubles and tribulations that ALL of us deal with in our personal lives – we need something uplifting and hopeful. I know I do, anyhow. I can’t wait for this one!! :)

@Dayngr
3 years 6 days ago

belllindsay Agreed!

ginidietrich
3 years 6 days ago

belllindsay¬†The Canadian terror plot known as Lindsay Bell? That’s been going on for months.

belllindsay
belllindsay
3 years 6 days ago

ginidietrich Hardy har har. Eh?

EdenSpodek
3 years 6 days ago

How’d I miss this before now? See you at noon ET.

ginidietrich
3 years 6 days ago

EdenSpodek Glad you caught it before noon!

ChristinaHuerta
ChristinaHuerta
3 years 6 days ago

For the last slot, I’d suggest Amanda (Simnacher) Walter author of Social Media in Action

ginidietrich
3 years 6 days ago

ChristinaHuerta Thank you!

biggreenpen
3 years 6 days ago

A fave of mine (as far as nominees for the December space) is Claire Diaz Ortiz, author of “Twitter For Good.” http://clairediazortiz.com/

ginidietrich
3 years 6 days ago

biggreenpen Thank you!!

Tinu
3 years 6 days ago

Sadly I’ll just miss this today – and I’m a big CC fan (so great to meet you at NMX, CC!) But I’m happy to see the schedule of upcoming guests so I can plan for the future.

CC_Chapman
3 years 6 days ago

Tinu¬†Sorry we’ll miss each other. Hope our paths cross again soon.

williamtpeckii
3 years 6 days ago

Looking forward to the conversation!

ginidietrich
3 years 6 days ago

Let’s get ready to rumble!

CC_Chapman
3 years 6 days ago

ginidietrich¬†Rumble? Uh oh….. :)

ginidietrich
3 years 6 days ago

CC_Chapman¬†Oh you have no idea what you’re in for!

belllindsay
belllindsay
3 years 6 days ago

Woohoo!!

NCicero
3 years 6 days ago

I’m ready

dwaynealicie
3 years 6 days ago

NCicero¬†<aside> Hey, Nick! ¬†Fog’s back, huh.

ginidietrich
3 years 6 days ago

dwaynealicie NCicero Is it cold?

dwaynealicie
3 years 6 days ago

ginidietrich dwaynealicie NCicero Relatively speaking, of course!

NCicero
3 years 6 days ago

ginidietrich dwaynealicie It is a bit chilly

ginidietrich
3 years 6 days ago

Alright, C.C. I’ll start. Give us the one thing you want people to take away from Amazing Things Will Happen? Not the boilerplate from the publisher or the Amazon description, but the one thing that made you passionate about writing this.

CC_Chapman
3 years 6 days ago

ginidietrich That is easy. I want people to realize that they need to stop dreaming about, complaining about and actually start making the changes in their lives to do what they want with their lives.
It is NOT easy or ever a simple action, but I want people no matter what they are currently doing or hope to do, to take the steps in order to make it happen.
I hope they finish reading the book inspired to take the first step.

ginidietrich
3 years 6 days ago

CC_Chapman Love.

belllindsay
belllindsay
3 years 6 days ago

You say this book was the one you’ve wanted to write your entire life. Why?

CC_Chapman
3 years 6 days ago

belllindsay¬†Because it has been in my head for a long time. I’ve been very lucky to have been given great advice over the years and I wanted to share all of it with the world.

belllindsay
belllindsay
3 years 6 days ago

CC_Chapman Dare I ask Рdo you think you were avoiding it? WAs it harder to write compared to the others?

CC_Chapman
3 years 6 days ago

belllindsay Not at all. I was starting work on it when the opportunity to write Content Rules came along.
I did hesitate though because who am I at 38 (when I began writing it) to write a book like this. It should have been written by a white haired person in their 80’s.
But, I got over that and pushed forward. I hope to write an update or follow up to it when I’m white haired and 80 :)

belllindsay
belllindsay
3 years 6 days ago

CC_Chapman¬†HA! That’s a fantastic idea!

ginidietrich
3 years 6 days ago

What have you experienced in achieving some of your own dreams that is applicable to readers here?

CC_Chapman
3 years 6 days ago

ginidietrich¬†I’ve been blessed to have achieved quite a bit.
I never thought I’d travel to see other parts of the world on someone else’s dime.¬†
I never thought I’d write a book that would go on and sell tens of thousands of copies around the globe (Content Rules).
I never thought I’d start and sell my own marketing agency.
There has been so many milestones along the way that I never would have thought possible growing up in small town New Hampshire.

ginidietrich
3 years 6 days ago

CC_Chapman¬†The traveling on someone else’s dime is pretty awesome, isn’t it?

belllindsay
belllindsay
3 years 6 days ago

ginidietrich¬†CC_Chapman¬†You’re GARP! ūüėČ

CC_Chapman
3 years 6 days ago

ginidietrich It is very nice, but at the same time I could live on the road if I wanted to, but have to make money as well.

NCicero
3 years 6 days ago

How hard is it to take a book from words in a document or a notebook and into a real bound book like this? I really want to publish a book.

NCicero
3 years 6 days ago

You must have so many ideas but only have so much space.

CC_Chapman
3 years 6 days ago

NCicero INFINITE amount of space out there.
But, it is important to narrow down. I’ve got a pile of ideas that didn’t make it into the book for various reasons. Might be added to a future version or turn into other books.

belllindsay
belllindsay
3 years 6 days ago

NCicero¬†I want to direct. ūüėČ

ginidietrich
3 years 6 days ago

belllindsay NCicero She tries to direct me.

belllindsay
belllindsay
3 years 6 days ago

ginidietrich NCicero Tries being the operative term.

CC_Chapman
3 years 6 days ago
NCicero¬†It is NOT an easy thing at all. It takes a ton of work. This book was a big messy pile of virtual index cards (I wrote in a program called Scrivener) and it took many, many long days and a great editor to transform it all into the book that hit shelves. Writing a book is not an easy undertaking. It takes a level of dedication that is hard to explain ¬†until you’ve been through it. It is crucial to have a solid idea though. Writing a blog post is easy compared to the 60,000+ words it might take… Read more »
belllindsay
belllindsay
3 years 6 days ago

CC_Chapman NCicero Get Started Рtee-shirt! :)

NCicero
3 years 6 days ago

CC_Chapman¬†That’s great, I have always wanted to explore writing children’s books personally and have drafted a few as well.

CC_Chapman
3 years 6 days ago

NCicero¬†Go for it then! Lots of self publishing options in that arena right now. I know because I’ve just started researching it a bit for another new project. Shh….

dwaynealicie
3 years 6 days ago

Saw your post on Field Notes recently, which I now want to run out and buy, btw. 
Do you find yourself recording post ideas, etc. electronically or via pen-and-paper?

CC_Chapman
3 years 6 days ago

dwaynealicie¬†Both, but mainly on paper. I’ll use Evernote to quickly jot down a thought via audio or text, but most times it is in my notebook or on the big white board I have next to my desk.

jasonkonopinski
3 years 6 days ago

CC_Chapman dwaynealicie One entire wall of my office is whiteboard. It rules.

CC_Chapman
3 years 6 days ago

jasonkonopinski CC_Chapman dwaynealicie LOVE IT

jasonkonopinski
3 years 6 days ago

CC_Chapman¬†jasonkonopinski¬†dwaynealicie¬†I’ve also been known to keep waterproof crayons in the shower. :)

CC_Chapman
3 years 6 days ago

jasonkonopinski They make those? No way!!!
The shower is one of the best places for random ideas.

Word Ninja
3 years 6 days ago

CC_Chapman jasonkonopinski My kid calls it the Inspiration Room.

jasonkonopinski
3 years 6 days ago

CC_Chapman WAY! http://www.amazon.com/Crayola-03411-6-Bathtub-Crayons/dp/B000096Q6Y

susancellura
susancellura
3 years 6 days ago

How do you stay motivated?

CC_Chapman
3 years 6 days ago

susancellura Some days it is harder than others. That is for sure!!
I try to keep my priorities straight and that keeps me motivated. If I’m working on something I’m not jazzed about it is certainly harder.
Setting clear boxes of time to get a task done has been helping a lot lately.

EdenSpodek
3 years 6 days ago

What inspires you CC_Chapman?

williamtpeckii
3 years 6 days ago

EdenSpodek CC_Chapman CC Рwho are your mentors? How often to you talk to them? Are they in a similar field or completely different?

CC_Chapman
3 years 6 days ago

williamtpeckii I try to talk to them in one form or another as often as possible.
People like Mitch Joel and Julien Smith are both dear friends of mine who also serve as mentors.

belllindsay
belllindsay
3 years 6 days ago

CC_Chapman williamtpeckii Mitch rocks.

williamtpeckii
3 years 6 days ago

CC_Chapman williamtpeckii Thank you!

williamtpeckii
3 years 6 days ago

belllindsay CC_Chapman williamtpeckii six pixels of separation and managing the grey Рgreat examples of great podcasting

CC_Chapman
3 years 6 days ago

williamtpeckii belllindsay CC_Chapman Thank you

CC_Chapman
3 years 6 days ago

EdenSpodek¬†Honestly everything does. Might be something I see when I’m out for a walk, a photograph, something I read, a new song.
I consume CONSTANTLY and find inspiration from all of it. Magazines, books, television shows, etc. All of it inspires me.

EdenSpodek
3 years 6 days ago

CC_Chapman¬†EdenSpodek¬†Your passion is infectious. Do you find the “positive” in everything you experience offline as well?

Word Ninja
3 years 6 days ago

Enjoying everyone’s questions… I know fear keeps people from moving forward. But what do you find most people are afraid of specifically? How do they overcome it? I know three people who’ve lost great jobs and are pursuing dreams because of that safety net being stripped away. Why does it take that to spur us on? (rhetorical, you don’t have to answer that!).

CC_Chapman
3 years 6 days ago

Word Ninja Fear sucks and we ALL face it. I know I do on a daily basis sometimes.
Losing a safety net or having no other options is a great way to push forward.
The Lizard Brain in our heads (pick up a Seth Godin book if you haven’t) prevents us from doing most of what we want to do. We doubt ourselves. We tell ourselves we can’t.

belllindsay
belllindsay
3 years 6 days ago

CC_Chapman¬†Word Ninja¬†Doubt’s a KILLER.

susancellura
susancellura
3 years 6 days ago

belllindsay¬†CC_Chapman¬†Word Ninja¬†And, it is easy to let doubt into your head when others “look at you funny”. Have to believe in yourself regardless.

Word Ninja
3 years 6 days ago

belllindsay¬†CC_Chapman¬†I’d add “clinging to what’s familiar” just because it is…like an unhealthy relationship!

belllindsay
belllindsay
3 years 6 days ago

CC_Chapman Word Ninja YES! Comfort zones are terrible places to be at times.

CC_Chapman
3 years 6 days ago

Word Ninja belllindsay Happens far too often.

yvettepistorio
3 years 6 days ago

Did you always want to be a writer?

CC_Chapman
3 years 6 days ago

yvettepistorio¬†Growing up I told everyone I was going to be an “artist” and I think I’m doing exactly that.
I wrote fiction all the time when I was little and I like communicating through my words and photos so a part of me did dream of being a writer.
Having a book published was a life list goal for me as long as I could remember.

yvettepistorio
3 years 6 days ago

CC_Chapman I think the written word is definitely an art. I always wrote fiction as a kid too :)

biggreenpen
3 years 6 days ago

I really enjoy podcasts. I have been able to present a couple of things I have written on a friend’s podcast. I am always a little struck at how I need to modify my writing to be “presentable” as a verbal piece. On the other hand, I enjoy audiobooks that I know are presented verbatim as they are written. Just curious about your experiences specific to podcasting. Thanks!

NCicero
3 years 6 days ago

biggreenpen I really enjoy podcasts too

CC_Chapman
3 years 6 days ago

biggreenpen¬†I love podcasting as you know. I’ve always taken the approach of hitting record and seeing where it goes so it is honest and from the heart. Sometimes I’ll have a few bulleted notes but nothing more.
It was VERY hard reading both of my audiobooks because they wanted me to read them as they were written and I know I speak differently than I write.
Some authors I know have taken to dictating their books and I tried to do this but can’t because what comes out of my mouth is VERY different than what my fingers type out.

susancellura
susancellura
3 years 6 days ago

CC_Chapman biggreenpen Is there a right way, per say? I agree, writing something and then telling the story verbally can be two different experiences for the audience and author in my humble opinion. Who should you please? (I know my answer.) :)

CC_Chapman
3 years 6 days ago

susancellura As the creator I think we have to please ourselves first.

jasonkonopinski
3 years 6 days ago

CC_Chapman susancellura Podcasting has been one of the most rewarding formats for me.

biggreenpen
3 years 6 days ago

CC_Chapman¬† That’s a really good point. I tend to really like structure in what I write/say¬†– and it’s possible that if I just hit “record,” I may like what I ended up with. I guess I’m experimenting with that (in a very small way) with the Vine app.

CC_Chapman
3 years 6 days ago

biggreenpen¬†Experimentation is KEY in everything creative. Don’t be afraid to do something different. You never know when a bit of magic will happen.

belllindsay
belllindsay
3 years 6 days ago

CC_Chapman biggreenpen Amen.

biggreenpen
3 years 6 days ago

CC_Chapman **makes mental note to self** :-)

biggreenpen
3 years 6 days ago

CC_Chapman¬† And thank you for joining us today; it’s great to have “met” you this way!

CC_Chapman
3 years 6 days ago

biggreenpen You are welcome.

belllindsay
belllindsay
3 years 6 days ago

None of us have ‚Äėtime‚Äô in our lives any more. How do we make that time to change things – how did you, being a busy professional and father?

Dayngr
3 years 6 days ago

belllindsay Agree! I want to DO more good.

belllindsay
belllindsay
3 years 6 days ago

Dayngr belllindsay Me too. I suck at that.

Dayngr
3 years 6 days ago

belllindsay¬†Work is great but I don’t feel like I am making a difference in the world – you know, for the better of it.

Word Ninja
3 years 6 days ago

Dayngr belllindsay Volunteering brings me that satisfaction.

CC_Chapman
3 years 6 days ago

belllindsay That is the most pathetic excuse ever. No one has EVER had enough time.
We use it as an excuse now adays because we waste too much time watching tv, surfing the web and being a slave to our devices.
Every single human has had 24 hours a day and look what some of us have accomplished?
It is ALL about priorities. My first priority will always be towards my family. It trumps all. 
I sacrifice a lot of things I’d LIKE to do in order to make sure what I NEED to do gets done.

belllindsay
belllindsay
3 years 6 days ago

CC_Chapman¬†I love that you just yelled at me! LOL You are absolutely right. Truth be told…? I’m lazy at times. I know that about myself. Must work on that one.

CC_Chapman
3 years 6 days ago

belllindsay *laugh*

dwaynealicie
3 years 6 days ago

belllindsay¬†CC_Chapman¬†I was gonna say — that is a motivating piece of text right there. LOVE! Truth.

susancellura
susancellura
3 years 6 days ago

dwaynealicie belllindsay CC_Chapman Best statement/advice! I actually include some type of question to this when interviewing.

ginidietrich
3 years 6 days ago

CC_Chapman¬†belllindsay¬†That’s how I feel about exercise. When people tell me they don’t have time, I just shake my head. It’s all about priorities.

CC_Chapman
3 years 6 days ago

ginidietrich CC_Chapman belllindsay Sadly that is one of the things that does get sacrificed in my life. Need to make it a priority. Working on it.

ginidietrich
3 years 6 days ago

CC_Chapman belllindsay :-)

ChristinaHuerta
ChristinaHuerta
3 years 6 days ago

CC_Chapman¬†belllindsay¬†I love this response. When you put down the devices, turn off the TV, and get off the web…Time is suddenly available.

jasonkonopinski
3 years 6 days ago

Where have you noticed the biggest changes in your creative output? You’ve experimented in lots of different media formats over the years — have they influenced each other stylistically in some measurable way?

CC_Chapman
3 years 6 days ago

jasonkonopinski¬†Measuring is why I don’t like to bake.
Sorry, but I don’t have an answer to this one. :)

jasonkonopinski
3 years 6 days ago

CC_Chapman Harumph. :)

CC_Chapman
3 years 6 days ago

jasonkonopinski¬†CC_Chapman¬†Sorry…

ginidietrich
3 years 6 days ago

CC_Chapman¬†jasonkonopinski¬†LOL!! I’m stealing that quote. I’ll credit you.

dwaynealicie
3 years 6 days ago

Do you consider yourself an introvert or an extrovert? And what influence might that have had on the  process of writing and publishing a book? Running an agency?

CC_Chapman
3 years 6 days ago

dwaynealicie¬†I think most of us are a mix of the two, but I’m definitely an extrovert. I can be dropped in a room full of strangers and make friends before we are done.
I think the key in both examples you asked about is you have to have confidence in yourself because if you don’t than you’ll never be able to convince others.

dwaynealicie
3 years 6 days ago

CC_Chapman dwaynealicie Fantastic note! I like that you bring it back to confidence and ability to persuade, however you do it best.

CC_Chapman
3 years 6 days ago

dwaynealicie And sometimes it is easier than others.
For instance I SUCK at selling myself and my work. Always have so it is something i’m working on getting better at.¬†
We all have to be lifelong students.

EdenSpodek
3 years 6 days ago

CC_Chapman dwaynealicie No one would ever know you suck at that. What bugs me is a lot of people who suck at their work are such great sales people. It makes it tougher for the good guys/gals.

dwaynealicie
3 years 6 days ago

EdenSpodek¬†CC_Chapman¬†Might you have a tip to share for bootstrapping up when you’re not feeling confident?

belllindsay
belllindsay
3 years 6 days ago

EdenSpodek¬†CC_Chapman¬†dwaynealicie¬†Funny – I’ve been at one of CC’s talks – and in my humble opinion you’re GREAT at selling yourself/work. You are, however, very natural, down to earth, and real – not ‘sell’y’ at all – and those are traits I love in people.

CC_Chapman
3 years 6 days ago

belllindsay Thank you

belllindsay
belllindsay
3 years 6 days ago

CC_Chapman¬†dwaynealicie¬†That is SO TRUE! Confidence is everything – I’m a total introvert – but I hide it well lest it cripple me. I need to draw on self-confidence when I’m going to an event or somewhere where I don’t know many people.

EdenSpodek
3 years 6 days ago

belllindsay¬†CC_Chapman¬†dwaynealicie¬†You’re no introvert online Lindsay! ūüėČ Although both of us stood about three feet away from each other at a conference with no one in between and didn’t say hello. D’oh!

belllindsay
belllindsay
3 years 6 days ago

EdenSpodek¬†CC_Chapman¬†dwaynealicie¬†See what I mean!? Online is easy. I knew you were there, I knew who you were, but we hadn’t really “met” online yet – I was intimidated.

EdenSpodek
3 years 6 days ago

belllindsay¬†EdenSpodek¬†CC_Chapman¬†dwaynealicie¬†No one has ever said I was intimidating before. :( Then again, could say the same and in all fairness to both of us, we didn’t realize who each other was until afterwards. ūüėČ

belllindsay
belllindsay
3 years 6 days ago

EdenSpodek¬†belllindsay¬†CC_Chapman¬†dwaynealicie¬†I was intimidated – but that speaks to my introvert…ness (???). You’re not the LEAST bit intimidating in reality. :)

EdenSpodek
3 years 6 days ago

belllindsay¬†EdenSpodek¬†CC_Chapman¬†dwaynealicie¬†Maybe you’ll feel differently when we meet in person. ūüėČ Hard to believe we live in the same city and know other people in this community in person who live in another country.

belllindsay
belllindsay
3 years 6 days ago

EdenSpodek¬†belllindsay¬†CC_Chapman¬†dwaynealicie¬†OTTAWA!!! (I’m flying though)

EdenSpodek
3 years 6 days ago

belllindsay EdenSpodek CC_Chapman dwaynealicie AMAZING!!! So, we have to leave Toronto to meet in person. Crazy, eh?

susancellura
susancellura
3 years 6 days ago

How do you react when someone is negative towards you or your work?

belllindsay
belllindsay
3 years 6 days ago

susancellura Great question!

CC_Chapman
3 years 6 days ago
susancellura¬†It depends on who they are and if they have earned the right for me to be bothered by it. I think it was Seth Godin that put this idea in my head (I might be wrong) about if it is a friend or someone I respect than it hurts, but a complete stranger? I’m not going to lose sleep over it. Haters are going to hate and I’ve been on the receiving end of plenty of negative reactions to my creations. Just go look at the reviews of either of my books and you’ll see that they are all… Read more »
Dayngr
3 years 6 days ago

CC_Chapman¬†susancellura Ain’t nobody got time for that. ūüėČ

cloverdew
cloverdew
3 years 6 days ago

Where do you get your creative energy? How do you recharge yourself when you feel exhausted by work and life?

belllindsay
belllindsay
3 years 6 days ago

cloverdew¬†Hi Sarah!!! ūüėÄ

cloverdew
cloverdew
3 years 6 days ago

belllindsay Hi! :)

CC_Chapman
3 years 6 days ago

cloverdew My creative juices are always flowing. It is in my DNA.
When I need to recharge I have to get out in nature. It is the ONLY way my batteries get full again. It might just be a walk down the street, but ultimately it involves me on the side of a mountain or in a canoe.

susancellura
susancellura
3 years 6 days ago

Stealing from¬†@ginidietrich’s intro ¬†– what is your favorite brand story?

CC_Chapman
3 years 6 days ago

susancellura Sorry, but can you please clarify?

susancellura
susancellura
3 years 6 days ago

CC_Chapman¬†susancelluraIn today’s blog announcing your time being spent here, she stated you may share your favorite brand stories…

CC_Chapman
3 years 6 days ago

susancellura
Oh…..ok…..
Let me try to answer what I think she means.

I love how GORUCK writes and shares things they love even though they might now have anything to do with their product.
GOOGLE continues to create and share content that is better than almost every other brand out there. Videos like the lost phone of a new dad, Dear Sophie and endless others always blows me away.
While I hate RED BULL, I do love their marketing. Their magazine, videos and everything else blow me away.

susancellura
susancellura
3 years 6 days ago

CC_Chapman susancellura Aaahhh..cool!

CC_Chapman
3 years 6 days ago

susancellura
Some others are coming to mind
DUNKIN DONUTS certainly is doing a great job on. Playful, fun and relavent all the time.
Take a look at the videos FIELD NOTES makes. They sell notebooks, but their videos sell stories.

susancellura
susancellura
3 years 6 days ago

CC_Chapman¬†susancellura¬†Will do. I did not know about them. I’m always looking for new ideas to make drilling (oil rigs, etc.) more interesting. (current job.)

dwaynealicie
3 years 6 days ago

susancelluraCC_ChapmanSo awesome to see the these examples — this has to be the area of marketing communications that gets me most excited. Brand narrative!

dwaynealicie
3 years 6 days ago

susancellura¬†I’m betting it’s not Ragu!

belllindsay
belllindsay
3 years 6 days ago

dwaynealicie susancellura HAHAHAHA!!

CC_Chapman
3 years 6 days ago

dwaynealicie *laugh*
They have gotten better….I’ll give them that.

ginidietrich
3 years 6 days ago

My second book is publishing this November. Like you, I did a co-author gig and now a solo gig. What advice do you have for me that will be different from sharing the responsibilities of marketing a book?

CC_Chapman
3 years 6 days ago

ginidietrich¬†It ALL falls on your shoulders and you no longer have another person’s community to leverage so be ready for that. It was weirder than I thought it would be.
Maybe it is also because I changed genres completely that made it extra hard as well. 
Get ready to sell harder than ever. You have to do it even if it kills you to do so. It has been the hardest thing for me.

ginidietrich
3 years 6 days ago

CC_Chapman¬†I’m like you – terrible at selling myself – so I anticipate it’s going to be hard, particularly without Geoff there to push me along.

susancellura
susancellura
3 years 6 days ago

ginidietrich CC_Chapman But you will have numerous supporters out there!

CC_Chapman
3 years 6 days ago

ginidietrich Yes, Geoff is a great salesman. You were lucky to have him. Of course let me know how I can help.

ginidietrich
3 years 6 days ago

CC_Chapman¬†Thanks! And yes…watching him sell was one of the highlights of doing a book tour with him. I’ve never seen anything like it and the person has no idea they’re being sold. It’s a real talent.

jasonkonopinski
3 years 6 days ago

ginidietrich¬†I’d say your brown-nosing Canadian employee handles it pretty well. Cough. :)

belllindsay
belllindsay
3 years 6 days ago

jasonkonopinski¬†ginidietrich¬†I have no idea what you’re talking about.

ginidietrich
3 years 6 days ago

jasonkonopinski¬†We’ll see how she does when the book comes out!

belllindsay
belllindsay
3 years 6 days ago

ginidietrich jasonkonopinski I am NOT a seller Рtrust me.

ginidietrich
3 years 6 days ago

belllindsay¬†Actually, you are. You just aren’t a seller in the typical sense of the word. Half the time I learn about something we’ve been in because of you. You’re great at it!¬†jasonkonopinski

belllindsay
belllindsay
3 years 6 days ago

ginidietrich¬†belllindsay¬†jasonkonopinski¬†SCREEN GRAB – in case I get fired today. ūüėČ

jasonkonopinski
3 years 6 days ago

It’s nearly noon. You’ve probably been fired at least twice already.¬†belllindsay¬†ginidietrich

belllindsay
belllindsay
3 years 6 days ago

jasonkonopinski belllindsay ginidietrich LOLOL

jasonkonopinski
3 years 6 days ago

I know we’ve discussed this before,¬†CC_Chapman, but how do you think we can reframe creativity to be more inclusive, i.e independent from an arts bias? What do you suppose causes us to stop viewing ourselves as being naturally creative beings.¬†
When I heard people say they simply aren’t creative in a defeating tone, it makes me a very sad panda.

ginidietrich
3 years 6 days ago

jasonkonopinski¬†That’s because you look like a sad panda.

jasonkonopinski
3 years 6 days ago

ginidietrich Pbttthhhh.

CC_Chapman
3 years 6 days ago

jasonkonopinski That is a HUGE fault of our education system I believe.
Creativity is taught out of kids and it angers me to see this happen every single day.
We have to make everyone realize that creative thinking is crucial for success in whatever job you want. Sure, the factory line worker might never think they need creativity, but what if they figured out a way to improve that factory line? 
It is going to be a long, slow transition, but i hope people like you, me and others can keep pushing the world in that direction.

jasonkonopinski
3 years 6 days ago

CC_Chapman I accept this challenge. To arms! :)

CC_Chapman
3 years 6 days ago

jasonkonopinski¬†Great now I’m picturing your face on a panda wearing armor and painted blue face :)

jasonkonopinski
3 years 6 days ago

CC_Chapman Stranger things have happened.

belllindsay
belllindsay
3 years 6 days ago

CC_Chapman¬†jasonkonopinski¬†People immediately group ‘creativity’ with the hard arts – painting, dance, music, etc.. But I agree with CC, creativity is *everywhere*, and is so important to nurture in our children.

TaraGeissinger
3 years 6 days ago

CC_Chapman¬†jasonkonopinski I agree with this 100% — creativity is seriously lacking in our school system right now. I know that the main subjects are important, but it’s sad to see how the arts in general are so lacking.

yvettepistorio
3 years 6 days ago

What advice would you give to people who “run out of creativity” when writing?

CC_Chapman
3 years 6 days ago

yvettepistorio¬†I’d tell them that they need to realize it happens to ALL writers.¬†
Some days the words pour out. Others you have to drag them out somehow.
I usually get away from the writing. Go and do something completely different and it recharges.
I’ve never been able to get into the “I write every day at _____” but I do commit to writing every day and that helps. Some days crap comes out, but it is still writing. Keep doing that.

susancellura
susancellura
3 years 6 days ago

CC_Chapman yvettepistorio Do you keep the crap as possible inspiration/for revising at another time?

CC_Chapman
3 years 6 days ago

susancellura Yes. I rarely throw anything away that I create.

yvettepistorio
3 years 6 days ago

CC_Chapman¬†Ha, “some days crap comes out.” Awesome!

CC_Chapman
3 years 6 days ago

yvettepistorio¬†I’m being honest. Anyone who tells you all they do is lay golden eggs is LYING!!

yvettepistorio
3 years 6 days ago

CC_Chapman¬†yvettepistorio¬†Haha! Good point…love the honesty.

belllindsay
belllindsay
3 years 6 days ago

Why do you think our generation (though you‚Äôre younger than I am! Sadly.) is so receptive to the idea of self-improvement? Did we miss something these last 20 years? Is it just facing your own mortality as you age…??

CC_Chapman
3 years 6 days ago

belllindsay¬†Hmmm….that isn’t anything I’ve ever thought about before.
Perhaps it is because we as a world are at a time in our lives when everyone feels more connected because we hear about everything around the world. There is more information more than ever so perhaps that motivates us to be better people?
I don’t know…..You’ve got my brain noodling on this now….I need to think about it some more.¬†
Future blog post or podcast perhaps.

belllindsay
belllindsay
3 years 6 days ago

CC_Chapman¬†belllindsay¬†Hmmm, yeah, the whole “instant information” thing these last ten years or so has really changed our lives in so many ways – I immediately Google when I am sick – I usually end up with “I either have a head cold….or EBOLA!!” ūüėČ

CC_Chapman
3 years 6 days ago

belllindsay Saw someone today say that WebMD is a choose your own adventure for adults. I cracked up laughing for hours. I think it was Matt Ridings, but i could be wrong.

dwaynealicie
3 years 6 days ago

CC_Chapman belllindsay PAAH!!  WebMD is a black hole of latent fears and obsessions. For some people at least. <cough>

TaraGeissinger
3 years 6 days ago

dwaynealicie CC_Chapman belllindsay TRUTH! I once convinced myself I had something horrible thanks to Google and WebMD. It was a vitamin deficiency + massive anxiety. No biggie. :)

belllindsay
belllindsay
3 years 6 days ago

TaraGeissinger¬†dwaynealicie¬†CC_Chapman¬†belllindsay¬†I am the world’s BIGGEST hypochondriac. I blame my mother (as you do) who we used to call “Doctor Bell” LOL

dwaynealicie
3 years 6 days ago

TaraGeissinger dwaynealicie CC_Chapman belllindsay Nothing turns a pimple turn into flesh-eating bacterial infection faster!

jasonkonopinski
3 years 6 days ago

CC_Chapman belllindsay Yeah, that was Matt. :)

belllindsay
belllindsay
3 years 6 days ago

(the Royal You – not you you)

EdenSpodek
3 years 6 days ago

belllindsay¬†I didn’t realize self-improvement was a generational thing.

belllindsay
belllindsay
3 years 6 days ago

EdenSpodek¬†belllindsay¬†I just wonder if our parents generation were a bit more “Meh, I’m gonna smoke and drink and enjoy myself, while I work at my crappy job for life” – while we’re all about making life BETTER.

CC_Chapman
3 years 6 days ago

EdenSpodek¬†belllindsay¬†I don’t think my parents generation thought about it as much as we do. Who knows….

EdenSpodek
3 years 6 days ago

CC_Chapman EdenSpodek belllindsay I wonder if they think about it more today than the did when they were younger. The seniors I know sure seem to be looking for ways to keep learning and enriching their lives in various ways. Maybe not to the same extent as some of us but probably more so than 30 or 40 years ago.

belllindsay
belllindsay
3 years 6 days ago

EdenSpodek¬†CC_Chapman¬†belllindsay¬†Oh I agree to that point Eden. But my dad thinks I’m out of my mind for leaving the CBC after 20 years (union, pension, yadda yadda) and couldn’t grasp the concept of changing because you were miserably unhappy.

EdenSpodek
3 years 6 days ago

belllindsay¬†EdenSpodek¬†CC_Chapman¬†I hear you. I have older relatives who still ask when I’m going back to work.

belllindsay
belllindsay
3 years 6 days ago

EdenSpodek belllindsay CC_Chapman HAHA!!

ginidietrich
3 years 6 days ago

Alright…tell us the truth. Who has better shoes? You or¬†marketingprofs¬†?

CC_Chapman
3 years 6 days ago

ginidietrich @marketingprofs Are you kidding me? Have you seen her boots? She wins instantly.
Plus, I could care less about my shoes :)

ginidietrich
3 years 6 days ago

CC_Chapman LOL! She does have great boots. GREAT boots.

CC_Chapman
3 years 6 days ago

ginidietrich Yes she does and she wears them for me ever since she found out how fond I am of them. 
Ann rocks!

belllindsay
belllindsay
3 years 6 days ago

CC_Chapman ginidietrich Ann is a superb individual.

PattiRoseKnight
PattiRoseKnight
3 years 6 days ago

CC_Chapman¬†ginidietrich¬†as it should be ūüėČ

ginidietrich
3 years 6 days ago

I read some of your blog posts last week around the Boston Marathon events. Are things beginning to go back to normal?

CC_Chapman
3 years 6 days ago
ginidietrich¬†As I type this I have the memorial service for fallen MIT Officer Sean Collier on my television so this has been a nice distraction even though I’ve been tearing up as I type. Boston (and all of New England) are a hearty lot. We don’t get kicked down very easily so yes we are picking ourselves back up. The street where the attack happened opened back up today and business is starting back up. Catching the people behind the acts made moving forward possible for me personally. Until that happened I couldn’t focus on almost anything.¬† #BostonStrong isn’t just… Read more »
ginidietrich
3 years 6 days ago

CC_Chapman¬†We’d just gotten back from Europe when the manhunt began and we were glued to the police scanner. So I image what you felt was about 200,000 times greater than what we did. It’s been amazing to watch how the city came together.

belllindsay
belllindsay
3 years 6 days ago

ginidietrich¬†CC_Chapman¬†…the country….the world!

CC_Chapman
3 years 6 days ago

ginidietrich Yes, it was a tough week, but I love how everyone pulled together.

TaraGeissinger
3 years 6 days ago

ginidietrich¬†CC_Chapman I can’t imagine listening to the police scanner! I was glued to CNN and Reddit for the entire day. It was crazy.

belllindsay
belllindsay
3 years 6 days ago

TaraGeissinger ginidietrich CC_Chapman I had a live web feed of the CBS affiliate in Boston on the entire day and night Friday Рthey did a fantastic job Рnot easy filling airtime and they were great.

belllindsay
belllindsay
3 years 6 days ago

I can’t believe this is almost over already! :(

ginidietrich
3 years 6 days ago

belllindsay Super fast hour!

belllindsay
belllindsay
3 years 6 days ago

ginidietrich Super fun as well!

CC_Chapman
3 years 6 days ago

belllindsay Flew by

susancellura
susancellura
3 years 6 days ago

CC_Chapman belllindsay Great conversations!

belllindsay
belllindsay
3 years 6 days ago

CC_Chapman belllindsay Hurry up and write another book so you can come back! LOL

CC_Chapman
3 years 6 days ago

belllindsay¬†CC_Chapman¬†I’m working on it!!! ūüėČ

dwaynealicie
3 years 6 days ago

CC_Chapman belllindsay susancellura Great to hang out everyone for a bit.

ginidietrich
3 years 6 days ago

Five more minutes! Get your last second questions in!

CC_Chapman
3 years 6 days ago

ginidietrich No last questions?

williamtpeckii
3 years 6 days ago

ginidietrich¬†belllindsay¬†thanks for setting this up! it’s been fun reading these updates and they come flying in! the New Comment tool in the bottom right has been very helpful!

Word Ninja
3 years 6 days ago

I would like to say THANK YOU to C.C. Chapman and Gini for the great “event.”

susancellura
susancellura
3 years 6 days ago

Word Ninja I second that!

CC_Chapman
3 years 6 days ago

Word Ninja You are welcome. It was fun to do this.

EdenSpodek
3 years 6 days ago

Word Ninja CC_Chapman Ditto!

ginidietrich
3 years 6 days ago

Thank you, thank you C.C.! We’ll leave this open through tomorrow morning so people who couldn’t attend live have an opportunity to ask questions. We’ll do a drawing for the books tomorrow!

CC_Chapman
3 years 6 days ago

ginidietrich¬†Thank YOU for having me. I’ll do my best to swing back and answer any new questions I find.
I appreciate you having me on to talk about the book and everything else.

belllindsay
belllindsay
3 years 6 days ago

Thanks again CC_Chapman Рthis was a blast, and very illuminating. Congrats again!!

CC_Chapman
3 years 6 days ago

belllindsay My pleasure.

trackback

[…] Clayman,¬†Sarah Robinson,¬†Mark Story,¬†Beth Hayden,¬†Sarah Evans,¬†Stanford Smith,¬†Chris Brogan,¬†C.C. Chapman,¬†Mitch Joel, Danny Brown, Chuck Hemann, Michael Brito, and DJ […]

trackback

[…] Clayman,¬†Sarah Robinson,¬†Mark Story,¬†Beth Hayden,¬†Sarah Evans,¬†Stanford Smith,¬†Chris Brogan,¬†C.C. Chapman,¬†Mitch Joel,¬†Danny Brown,¬†Chuck Hemann,¬†Michael Brito,¬†DJ Waldow,¬†Tom Martin,¬†Ahava […]

trackback

[…] Clayman,¬†Sarah Robinson,¬†Mark Story,¬†Beth Hayden,¬†Sarah Evans,¬†Stanford Smith,¬†Chris Brogan,¬†C.C. Chapman,¬†Mitch Joel,¬†Danny Brown,¬†Chuck Hemann,¬†Michael Brito,¬†DJ Waldow,¬†Tom Martin,¬†Ahava […]

trackback

[…] Clayman,¬†Sarah Robinson,¬†Mark Story,¬†Beth Hayden,¬†Sarah Evans,¬†Stanford Smith,¬†Chris Brogan,¬†C.C. Chapman,¬†Mitch Joel,¬†Danny Brown,¬†Chuck Hemann,¬†Michael Brito,¬†DJ Waldow,¬†Tom Martin,¬†Ahava […]

trackback

[…] Clayman,¬†Sarah Robinson,¬†Mark Story,¬†Beth Hayden,¬†Sarah Evans,¬†Stanford Smith,¬†Chris Brogan,¬†C.C. Chapman,¬†Mitch Joel,¬†Danny Brown,¬†Chuck Hemann,¬†Michael Brito,¬†DJ Waldow,¬†Tom Martin,¬†Ahava […]

trackback

[…] Clayman,¬†Sarah Robinson,¬†Mark Story,¬†Beth Hayden,¬†Sarah Evans,¬†Stanford Smith,¬†Chris Brogan,¬†C.C. Chapman,¬†Mitch Joel,¬†Danny Brown,¬†Chuck Hemann,¬†Michael Brito,¬†DJ Waldow,¬†Tom Martin,¬†Ahava […]

trackback

[…] Clayman,¬†Sarah Robinson,¬†Mark Story,¬†Beth Hayden,¬†Sarah Evans,¬†Stanford Smith,¬†Chris Brogan,¬†C.C. Chapman,¬†Mitch Joel,¬†Danny Brown,¬†Chuck Hemann,¬†Michael Brito,¬†DJ Waldow,¬†Tom Martin,¬†Ahava […]

trackback

[…] Clayman,¬†Sarah Robinson,¬†Mark Story,¬†Beth Hayden,¬†Sarah Evans,¬†Stanford Smith,¬†Chris Brogan,¬†C.C. Chapman,¬†Mitch Joel,¬†Danny Brown,¬†Chuck Hemann,¬†Michael Brito,¬†DJ Waldow,¬†Tom Martin,¬†Ahava […]

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