Gini Dietrich

Join Chris Brogan for a Special Livefyre Q&A Today

By: Gini Dietrich | March 19, 2013 | 
347

The Impact EquationYes, I know today is not the third Wednesday of the month, but I have an advisory board meeting tomorrow so had to reschedule around that.

But it’s the third Tuesday of the month so close enough. We’re going to have Livefyre Q&A day!

Today we have Chris Brogan of, well, it’d probably be easier to list what he’s not famous for, but you likely know him because of Social Media 101Google+ for  Business, Trust Agents, The Impact Equation (which he’s going to talk about today), or one of his other 16 gazillion books.

He also is the founder of Human Business Works, is a prolific blogger, is a speaker, and is involved with another 23 gazillion organizations.

If you haven’t yet read The Impact Equation, today is your chance to learn more about it and add it to your list.

If you have read it, today is the no holds barred opportunity to ask Chris anything and everything you ever wanted to know, but never had the chance.

Today’s Livefyre Q&A

At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), Chris is going to be hanging out in the comments so you can ask him anything and everything about the book, his international travels, business, life, writing, or even how he manages to remember things about people most don’t even register (I once saw him have a conversation with a guy who had told him two years before he was a comic book fan…and Chris remembered it before the guy brought it up).

In order to participate, all you have to do is:

  • Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
  • Set a reminder for noon ET today.
  • Order the book so you can get a unicorn and free cupcakes!
  • Create a list of questions.
  • Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Chris will see it and reply to you. You can even join the conversation around questions others are asking, if you like.

We’ll be here for an hour so you can join us the entire time or step in and out during the hour. It’s entirely up to you; just make sure you’re here before 12:59.

Win a Copy

Those of you who participate in today’s Livefyre Q&A (even if you’re late to the party, but not if you’re an Arment Dietrich employee) will be entered in a random drawing for a free copy of the book.

We bought two copies and will give them both away, but you have to participate to be entered in the drawing. Otherwise we won’t know you were here.

Get ready with your questions and join the conversation. And don’t fear! If you missed the live portion of this, we’ll keep the drawing open until midnight PT so you still have time to get in your questions.

Former Guests and Who’s Next

For former guests, check out Margie ClaymanSarah RobinsonMark StoryBeth HaydenSarah Evans, and Stanford Smith.

And following is the lineup through September so mark your calendars! Same bat time, same bat channel.

If you have recommendations on who to fill the open slots, let me know! Our only requirement is they have published a book and it centers around PR, marketing, social media, or entrepreneurship.

See you today at noon!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

Spin Sucks in Your Inbox

347 responses to “Join Chris Brogan for a Special Livefyre Q&A Today”

  1. belllindsay says:

    Woo-hoo can’t wait! This should be a  good one! 🙂

  2. HowieG says:

    Didn’t know there was a book involved. Interesting he has migrated from advising companies to advising people on how to build a personal brand I see. I am sure he will never forget this day for the rest of his life. >8)
    I promise to be very professional. But not afraid to ask the tough questions. Like why he prefers agave sweetener vs honey in his tea.

  3. SpinSucks says:

    AmyVernon Thanks for sharing Amy! Hope you can join us 🙂

  4. SpinSucks says:

    JonMikelBailey Thanks for sharing Jon-Mikel! Hope you can join us in a few hours 🙂

  5. SpinSucks says:

    woodstreetweb Hope you can join us in a few hours!

  6. SpinSucks says:

    FranchiseKing Thanks Joel!! Hope you’re able to join us 🙂

  7. Vidya Sury says:

    If I can’t make it later, I’ll come and lurk. 😀 Lately I’ve kind of specialized in it.  Have a can’t-budge client deadline tonight. But I do look forward to the conv with C 🙂

  8. AuthorDianneDLC says:

    RT ginidietrich: Today is a fun day! We have chrisbrogan on SpinSucks to talk about The Impact Equation at noon ET http://t.co/4oPYCJtw6zw6z

  9. susankuhn says:

    I will lurk while I work. And thx for the schedule of coming attractions.

  10. robertkennedy3 says:

    Lurking also 🙂

  11. Mark_Harai says:

    Who is Chris Brogan? 😮

  12. amandag says:

    So far Killer Dolphins, Unicorns, and Cupcakes have been mentioned. I wouldn’t miss this for the world!

  13. ginidietrich says:

    Let’s get ready to rumble! I’ll ask the first question. Chris, as a 16 gazillion time author, what’s your number one tip for aspiring writers?

  14. GITdot says:

    ginidietrich chrisbrogan I am at #DMS2013 but I want this!

  15. EdenSpodek says:

    Lurking too! At least for now. 😉

  16. JoeCardillo says:

    @chrisbrogan Here’s a Q:  Is there anything you think the leaders in tech/SM are overlooking when it comes to the future of the web?

  17. ginidietrich says:

    Yesterday (I think it was yesterday) you wrote about how The Impact Equation works when you’re looking for a new job. How does it work for business development?

    • chrisbrogan says:

      @ginidietrich – for business development, how you can use the Impact Equation is you can work on how to make your ideas stand out, how to reach more people (via sites and platforms, I’d offer), how to really get your message repeated (which is hard when seeking clients, unless you tell THEIR story), how to really boil down what you’re doing for folks, and how to get them to trust you and feel they’re like you in some way. 
       
      Most times, we use our attempts at selling to justify the needs of our own ego, where we could use that moment to really connect with the minds of people who need our help.

      • ginidietrich says:

        @chrisbrogan Man. Your second paragraph is so true for so many of our clients. I’m going to point them to this. And make them read your blog.

        • chrisbrogan says:

          @ginidietrich – very kind. The thing is, almost all business is the conjoining of our flaws right in front of other people. It’s making these flaws helpful, or diminishing the ones you can’t use that will get us more business.

        • HowieG says:

          @ginidietrich  @chrisbrogan he is such a marketer Gini!
           
          He said ‘Always focus on the needs of the customer’

  18. belllindsay says:

    Hi @chrisbrogan – you write in “The Impact Equation” about how Brett Rogers loves rivers, to the point that he’s built his life around exploring and documenting them. What’s YOUR river?

  19. riatarded says:

    Chris, 
     
    What is one tip you would give to anyone in the digital media industry? 
     
    Ria

  20. riatarded says:

    Ok I don’t even know how it logged me in through this account but I can roll with this!

  21. BobFarnham says:

    I’m not able to find today’s broadcast on Livefyre. What am I doing wrong?

  22. HowieG says:

    My question Chris is the new book seems to be focused on helping bloggers and content creators standout from what I call Clutter or Noise etc. With 24 hrs a day a fixed time allotment (until I am president of course) and so many options for content consumption it seems to me only the best will ever succeed. I know of about 200 great blogs but I only read 4-8 a day. The average person most likely will never succeed. It is a very sad but blunt fact. So isn’t 99% of the blogging mostly aimed at helping with SEO?

  23. allenmireles says:

    Hi there Chris! Great to see you here. *waves from Ohio*

  24. chrisbrogan says:

    People of earth: if you’re following up over and over on threads below, I’m doomed to miss some of your questions. Feel free to start a new question as a new comment. : )

  25. ginidietrich says:

    I’m on the same path as you, in terms of being an entrepreneur, building a business, speaking, writing books, and coaching a team of talented people. One of the things I find most challenging is people (both clients and employees) work with us for me. It’s very flattering, of course, but it’s not scalable. How have you had success taking your HUGE brand and providing ways for people to work with your company, but not necessarily directly with you?

    • belllindsay says:

      @ginidietrich Really great question. Not just saying that because you pay me. 😉

      • ginidietrich says:

        @belllindsay Well, you know it’s a big struggle for us. People say to me all the time, “Oh what a terrible problem to have.” It’s not a terrible problem, but it’s a challenge just the same.

    • chrisbrogan says:

      @ginidietrich – this personal business revolution is a challenge. I’ve already experienced it many times over the last few years. I say it like this: 
       
      I’m Coke. Person X is root beer. Root beer is awesome, unless you want Coke. 
       
      Turns out there’ s no *easy* way to fix this, but I can tell you that are ways to make it work better. For instance, I charge a ton more than most people. I do that so I won’t have as many clients as most people. So, when someone gets over vomiting at my price and tweeting their friends that I’m insane, I then recommend a business partner or colleague who usually charges at least one less zero than me. Problem solved. 
       
      The other trick is learning to scale. I’ve MOSTLY stopped consulting (picked up two clients in the last little bit, but that was an accident), and started educating. Why? Because that’s one way to scale. So are books. Another is finding ways to train teams. John Jantsch does this masterfully at DuctTapeMarketing.com

      • ginidietrich says:

        @chrisbrogan Huh. That’s a path I’d never even considered. Of course, don’t let my team here see this…they might think I’m shutting down the marketing communications firm!

      • HowieG says:

        @chrisbrogan  @ginidietrich this is no different than being a celebrity or actor. goonth had blogged about the world that is Beyonce from her music to perfume to clothes to movies etc. She scaled up her ecosystem. Oprah did it too. Gini you are Beyonce and Oprah combined!

        • belllindsay says:

          @HowieG  @chrisbrogan  @ginidietrich  goonth Wait a second. My son told me *I* was the Oprah of this industry. 😉

        • ginidietrich says:

          @HowieG  Oprah is the example I give when I talk to business advisers about it. Also, the big PR firms started with two guys and scaled beyond the two of them. So I know it can be done. I just don’t know how.

        • HowieG says:

          @ginidietrich you need a Robin is all.

        • chrisbrogan says:

          @ginidietrich  @HowieG – it’s harder than Oprah, and yet not. Because she doesn’t have to do anything except introduce new celebrities. But the celebrities MUST step up. You introduce a soggy piece of bread, and you get nothing.

  26. BobFarnham says:

    Chris,
    Try? There is not try. There is only do, or do not… YodaDo you feel you’ve figured out how to get out of your own way when it comes to taking on new projects. If so, please share. I’ve had a significant opportunity materialize yet I catch myself sabotaging it. What’s with that?

    • belllindsay says:

      @BobFarnham Love this one!

    • chrisbrogan says:

      @BobFarnham – we sabotage for lots of reasons. What I’ve done is work on me. Saw a shrink. Took drugs for a while (the prescribed kind). Learned more about Buddhism. Learned to chant every day. Untangled from lots of crap. And in the process, I have a much more powerful sense of what I can do well and can’t do well, and that makes the world magical. 
       
      If I didn’t get the gist of the question, feel free to re-ask in a new comment.

      • belllindsay says:

        @chrisbrogan  @BobFarnham Interesting – because I always cop to what I *don’t* know – and then feel like maybe I shouldn’t be telling people what I don’t know. Know what I mean? We simply can’t all know everything!

  27. BobFarnham says:

    GINI,
    An Aside
    Can you give us an update on how you’re healing? Have you gotten on your bike yet?

  28. belllindsay says:

    @chrisbrogan  People have been ‘predicting’ the demise of traditional media for years. I don’t see that demise happening, instead trad media is evolving (and, in fact, now own many of the newer digital models). What are your thoughts on traditional media’s longevity?

    • chrisbrogan says:

      @belllindsay – it’s not a question I worry myself with. I look for one thing: impact. I was thinking a little while back about paying for a radio show. Not sure if you know this, but MOST the radio shows you hear with non-name-brand people are paid for by the host, and then the host sells ads against it. 
       
      Then I saw Mary Meeker’s report from KPCB about the 52 unclaimed minutes in the car and decided to relaunch a podcast ( http://hbway.com/radio ). So, instead of going traditional, I did my own platform.
       
      That said, I’ll be publishing at least two more books via the traditional channel because they have better distribution. 
       
      I don’t care who demises. I ONLY care about distribution, and what I can yield from it.

  29. allenmireles says:

    @chrisbrogan to your comment about mobile as a critical part of the equation. How are you seeing mobile used most successfully today? Are there trends developing that you’re noticing?

    • chrisbrogan says:

      @allenmireles – mobile is simply a delivery method. If your site looks silly via mobile, you’ve pushed away someone. 30% or more of people (I can never find the right stat for this) are starting their search for you via mobile. Why give them a cruddy experience. After that, brevity. We talk too much. We create too long an everything.

  30. JoeCardillo says:

    Google Glasses. Thoughts?

    • chrisbrogan says:

      @JoeCardillo – as cyberpunk becomes more and more real, I want to eat some just like you do. But I don’t know. It’s nothing to worry about for a while. The thing to think about is this: real world. Think about physical world media. Nest is that. So are Makerbots. There’s a lot more PHYSICAL stuff happening lately.

  31. allenmireles says:

    @chrisbrogan Tell us more about the class you teach about writing books. I hadn’t realized you were doing that.

  32. ginidietrich says:

    What have you learned most about writing books … from Social Media 101 to today?

    • chrisbrogan says:

      @ginidietrich – well Trust Agents came first. I learned from that what I should do better (distill ideas). I learned from Social Media 101 that I needed to organize better. I learned from Google+ for Business never to write about a bleeding edge technology unless you really love rewrites. I learned from Impact Equation that people will always see what they think you are, not what you demonstrate that you are. I learned from It’s Not About the Tights that I can sell my own books my own way and make a dent in the universe. I also learned that a book without a back-end business in mind is like going to the club to kiss but not have sex.

  33. EdenSpodek says:

    EdenSpodek MarsUptown SpinSucks Oops, wrong link: http://t.co/Mo9on5fRqORqO

  34. belllindsay says:

    Further to your response to @allenmireles  below on brevity: while I agree – I still can’t wrap my head around Vine. Six seconds? Hardly worth it IMHO. How can organizations adopt Vine (or should they?)

  35. riatarded says:

    Dogs vs cats vs babies. Who wins on social media?

  36. ginidietrich says:

    When we were together in Norway last year, I experienced something amazing about you. You remember the little, tiny details about people that most people don’t even hear. How do you do that?

    • chrisbrogan says:

      @ginidietrich – when you learn how not to be afraid of how people perceive you, you gain a LOT of space in your brain for absorbing what’s best in everyone around you. When you’re not proving anything, you can learn a lot.

      • HowieG says:

        @chrisbrogan  @ginidietrich I bet if I knew your Meyers Briggs profile that would explain it more than your comment there Chris. People are often macro or micro focused and some of us are blessed with sharp memories for different things. I am pretty sure we couldn’t develop photographic memories vs being born with them. But i could be wrong.
         
        I am good at remember little things about people but have to work at remembering names.

      • allenmireles says:

        @chrisbrogan  @ginidietrich This is an important reminder. I suck at this.

  37. belllindsay says:

    Going to print this out and frame it: “I learned from Impact Equation that people will always see what they think you are, not what you demonstrate that you are.” SO true!!

  38. ginidietrich says:

    Alright. Let’s talk speaking. I get super bored with myself even though I know the topics I speak on are new and fresh to my audiences. How do you keep yourself from getting bored?

    • chrisbrogan says:

      @ginidietrich – one way is to never use slides and to work with the energy in the room. Most all of my speeches are unique to the experience. That keeps you working from domain knowledge instead of working from memory. It’s the only way to fly. : )

      • belllindsay says:

        @chrisbrogan  @ginidietrich “working from domain knowledge” – can you break that down Chris?

        • chrisbrogan says:

          @belllindsay  @ginidietrich – there’s what you know, and there’s what you repeat. 
           
          Gini – as for your workshops, then throw it out and start with beginner’s mind. I bet you’d rework everything if you started as if today was day one. OR, stop selling those workshops and sell the 201. My event in nyc is pure 201. http://hbway.com/nyc

      • ginidietrich says:

        @chrisbrogan I do that with my three hour workshops, but man. I hear the same qualms over and over again and I get bored.

        • BobFarnham says:

          @ginidietrich  @chrisbrogan The first thought that came to mind from your response was, “Maybe you’re talking to the wrong people.” After watching Simon Sinek’s video, it became clear to me that I was spending all this energy talking to the laggers rather than talking to the early adopters. I’ve changed my approach and find things are much different – in a good way.

  39. I’ll go right for the gut. You were one of the very first people to really ride the wave of social media and use its promise of increased collaboration and better relationships, responding to every tweet and interaction – and then there was the Grand Experiment. People reacted, um, strongly to that. 
     
    Was that simply part of the maturation process we’re experiencing in social? That direct peer-to-peer contact simply doesn’t scale in the way that we all imagined in those early days?

    • chrisbrogan says:

      @jasonkonopinski – if I hadn’t learned a thing since the 1990s when I started journaling, I’d be a shitty teacher. Learning to unfollow 131K people made me more responsive, gave me back a chance to interact better, and freed up my DMs from mountains of spam every time someone accidentally clicked something stupid. 
       
      I think there are millions of ways to use the tools. In my case, I choose to respond more than read.

    • BobFarnham says:

      @jasonkonopinski Along those lines, I’m wondering if our business models NEED to have continued growth. Can a company get to a sustainable point and then level off? Or is growth necessary?

    • HowieG says:

      @jasonkonopinski i mentioned that we only have 24 hrs in a day a finite time to connect with anything we engage with. Social has never been scalable. The latforms aren’t scalable. Starbucks with 30 million fans reaches thousands a day on Facebook and the average fan participates on the page once every 2.3years. Social media is not a mass/broadcast medium. It is actually a bazillion micromedias hooked together. Even something viral might takes months to reach millions of views..which isn’t viral to me.

  40. edwardmbury says:

    ginidietrich chrisbrogan SpinSucks What will emerge at the # 5 social media platform in 2013?

  41. Let’s talk March Madness…who are you rooting for?

  42. belllindsay says:

    Speaking of March Madness….in January Gini instituted a “Get Moving” plan for us. We have real, concrete goals that we are measured on, as well as ‘mystery incentives’ to keep us motivated. Why is movement – fitness – so important?

    • chrisbrogan says:

      @belllindsay – because our bodies move our brains around and what we eat fuels us. I was talking to a chef recently who went completely raw vegan for quite a while. The girl he was with at the time had a daughter, also eating raw vegan. The kid would stay up til 11pm. Know how they got her to sleep earlier? Gave her a slice of bread. Pow. Instant lethargy. 
       
      What you eat is how you live. I’m writing a LOT about that lately here: https://medium.com/the-healthy-entrepreneur

      • belllindsay says:

        @chrisbrogan Yes, I knew that you had made a lot of changes in your life, health and otherwise, love the ‘bread’ story – man, I adore carbs. Congrats on those changes BTW, I hope to one day make one and stick with it longer than a week. 😉

      • ginidietrich says:

        @chrisbrogan  @belllindsay And I read a study that showed how sitting at your desk for more than eight hours a day is worse for you than smoking a pack of cigarettes a day. It’s important to me my team be healthy, both emotionally and physically!

      • @chrisbrogan  @belllindsay An 8:30 AM bedtime is great, until your kids need help with homework and then that is shot to hell.

      • BobFarnham says:

        @chrisbrogan  @belllindsay I share this because I’ve been following your interest in healthy living…
        Sadly, we are losing control of our food production in this country. GMOs (genetically modified organisms) are in 70% of everything in the grocery store. Countries around the world have banned it outright. The US doesn’t even require that it be labeled. Tomatoes with fish genes is not “all natural”. If given the choice, I wouldn’t buy that tomato. But not knowing, I have no choice. Check out what we’re doing in Vermont about it – http://vtrighttoknow.org/

  43. Biteometer says:

    ginidietrich chrisbrogan SpinSucks We want to know what Chris’ favorite post-workout cupcake is?

  44. ginidietrich says:

    We have the same publisher. Should we gossip about her now?

  45. EdenSpodek says:

    @chrisbrogan Why Medium? What does it offer that other platforms don’t? I’m curious.

  46. JoeCardillo says:

    How often do you unplug completely from the web & technology?

  47. ginidietrich says:

    Are you finding your way back to Facebook after the Google+ experiment? Or does it really matter to you?

    • chrisbrogan says:

      @ginidietrich – not for business. I have a few groups there for my courses that I wished I’d started on G+, but communities only recently launched. I don’t like FB much. It’s never done a thing for my business. So, I’m there because sometimes one has to be there, but Google+ is still my platform for long form interaction at present.

      • ginidietrich says:

        @chrisbrogan I like it better because you can have better and deeper conversations. And, of course, the search results (not that I’m competitive about that or anything).

        • chrisbrogan says:

          @ginidietrich – precisely so. One platform gives you pure access to the #1 search engine in the world. The other is a secret island like AOL. Remember when we were all on there? Right.

    • BobFarnham says:

      @ginidietrich @chrisbrogan I still struggle trying to design a balanced approach to the use of the platforms available. I think I’d prefer a more crafted approach to publishing to Pinterest, Facebook, Twitter, Google+, LinkedIn and the like. QUESTION: Are we better off mastering the balancing act? Or, is there another approach?

      • chrisbrogan says:

        @BobFarnham  @ginidietrich – why? Once you craft it, someone will make something and break it. Why have 5 platforms? Are you REALLY getting leads and business on them all? I bet you $109824019240894 you’re not. So, kill the underperformers. Leave some ghost towns around. And double down on what’s working.

        • BobFarnham says:

          @chrisbrogan  @ginidietrich Timely advice as the significant opportunity I mentioned earlier really needs the service I can provide on my most productive platform… You might find it interesting – a project to save the world without a Super Hero.

  48. belllindsay says:

    How do you squish everything you do into your life PLUS have time for friends and family?

  49. ginidietrich says:

    Ha! I just got a question from Twitter from @Biteometer . “We want to know what Chris’ favorite post-workout cupcake is?”

  50. ginidietrich says:

    And @edwardmbury asks, “What will emerge at the # 5 social media platform in 2013?”

    • chrisbrogan says:

      @ginidietrich  @edwardmbury – is “I don’t care” a mean answer? But I don’t. Counting this is like asking if Wolverine could beat Superman in a fight. It doesn’t get you money.

  51. Chris, if you were a tree, how many times have you been properly in love?

  52. ginidietrich says:

    And nathanmatthews asks, “Who makes best wings in Buffalo?”

  53. JoeCardillo says:

    Anything you think is overhyped for 2013? Anything that is worth all the hype?

  54. Serious question… we are all inundated with new tech and platform requests. What is the one thing you would suggest the busy overwhelmed small business owner needs to focus on while using tech in marketing?

  55. Matt_Cerms says:

    Chris, I don’t blog enough and it bothers me. Are you in the school of thought where you think 1 theme is the way to go or is it ok to have a few? Also, I saw that you write 4k words a day — what outside influences, if any, inspire you to write?

    • chrisbrogan says:

      @Matt_Cerms – write from a big theme and you’ll never run out. I write from the mindset that I’m trying to be helpful. You never run out of it.

    • chrisbrogan says:

      @Matt_Cerms – and my influence is always, “Hey, I just figured this thing out and I bet I could help you with it.” When I write from ANY other frame, what comes out is either selfish or shit or often both.

  56. chrisbrogan says:

    Don’t anyone ask about LinkedIn. It’s a great tool ruined by the users. LinkedIn is like wearing hot dog pants to the dog park.

  57. bobbiklein says:

    Any thoughts as how to attract more affiliates? I know higher commissions and treating them well. Anything else?

    • chrisbrogan says:

      @bobbiklein – no. Wish I knew. Give them a lot of love. Give them TOOLS to make their selling easier. Now that I think of it, the programs I wish would do that don’t, and thus, I ignore them.

  58. belllindsay says:

    I see social media (digital whatever) getting so cynical and dark these days. Everyone hates on everything. Tall Poppy Syndrome abounds. Why is this do you think? Are people sick of it – or struggling for success (and hating those who win)?

    • chrisbrogan says:

      @belllindsay – I think people are getting cynical because their bellies are getting more empty. If you just tweet and hope to make money, you’ll be in that beautiful BestBuy blue shirt by the end of the year. Watch how many people fold back into mainstream day jobs. You’ll see a LOT of it this year.

  59. KatherineBull says:

    @chrisbrogan What are your thoughts on the future of video as a learning mechanism? Seems like the “kids” generation, i.e. anybody younger than me, like to learn via video versus books.

    • ginidietrich says:

      @KatherineBull  It’s a good thing you weren’t here earlier! We talked about you behind your back!

    • chrisbrogan says:

      @KatherineBull – my kids LIVE on YouTube. If I ask a question, they go to YouTube not google. Note that I didn’t say “an amazing Pearson” learning platform. If I were helping a company right now, I’d tell them to look at and master what Vevo just pulled off. One of the best stories of 2013 that no one’s writing about.

      • KatherineBull says:

        @chrisbrogan That makes sense. I’ll look at Vevo’s story.  Do you think that applies as well to professionals? How are they learning?

        • ginidietrich says:

          @KatherineBull  @chrisbrogan When I speak to business owners, I always ask where they go for their information. YouTube is always first and then Google. It used to surprise me how many people said YouTube. Now I realize it’s just because human beings are visual learners.

        • KatherineBull says:

          @ginidietrich  Do they go there because it is free or because they really get good information? I went to YouTube to find out how to teach Miss M how to tie her shoes. I’m a right-y, she’s a lefty. I found some videos but they didn’t really help me help her. (She still wears velcro tennis shoes!)

        • ginidietrich says:

          @KatherineBull They do it because they learn how to do things they didn’t know how to do. One guy told me he learned how to pick a lock. I didn’t ask questions.

        • ginidietrich says:

          @KatherineBull Also…I’ll make a video to show you how to teach her how to tie her shoes. I do it lefty.

        • KatherineBull says:

          @ginidietrich Howz about I send her to Chicago and you can teach her how. I’ll go to Mexico. Deal?

        • KatherineBull says:

          @ginidietrich I would’ve liked to have known that when I locked myself out of my house when I was six months pregnant and had to stand on the garbage can to crawl thru the window. (I was so broke then I couldn’t afford a locksmith. True story)

  60. It seems that there’s been an overall sense of disillusionment on the social web, especially when it comes to the bait and switch of prominent bloggers. There’s this point when the content *shifts* once audience hits an certain saturation level. 
     
    No real question, just a comment. 🙂

    • chrisbrogan says:

      @jasonkonopinski – getting tied up in the soap operas of bloggers is like caring about the personal lives of professional wrestlers (which, oddly I care about Diamond Dallas Page, but that’s different). Who cares? If you don’t like them, leave. If you want to learn from them and they’re not teaching you what you need, leave. They’re not the problem. You are. Always. (You being everyone). 
       
      We come here to work, not hold hands.

  61. chrisbrogan says:

    If you liked our chat today, would you do ME one favor? Would you share this via Twitter or whever you have the audience? – http://igg.me/at/antr . It’s for a really good cause.

  62. ginidietrich says:

    Alright boys and girls. Our hour is up. Tomorrow we’ll do a random drawing for two copies of The Impact Equation. 
     
    Thank you, Chris, for joining us today! It’s an honor to have you hanging out on Spin Sucks.

  63. BobFarnham says:

    Tech Question: Does this thread remain here? If not, where can we access it later? Next time I’m definitely drinking a double espresso ahead of time!

    • ginidietrich says:

      @BobFarnham It remains here! For all eternity. And, when we do next month’s Q&A, I’ll link to it in that blog post. Or you can just search “livefyre Q&A” or “chris brogan” in the search bar up there ^^^^ and you can find it.

  64. djwaldow says:

    ginidietrich belllindsay you did, huh? Mentioned in the same Livefyre Q&A along side chrisbrogan? Wait just a minute. What did you say?

  65. BobFarnham says:

    @belllindsay I particularly appreciated your contribution today. Thanks for the effort.

  66. chrisbrogan says:

    nateriggs – that was an hour ago. : ) Hooray for Buffer!

  67. Mark_Harai says:

    You could write an ebook of just Chris’s quotes that would be valuable insight to anyone wanting to know about social media and how it can help your business… Chris was in rare (funny) form today… I didn’t know he was such a fan of Linkedin 😮

    • ginidietrich says:

      @Mark_Harai Such a good idea!

      • JoeCardillo says:

        @ginidietrich  @Mark_Harai Has anyone done a post on “Why IS LinkedIn such a wasteland for good conversation?”

        • Mark_Harai says:

          @JoeCardillo  @ginidietrich Joe, I think you should step up to the plate and crank this one out, Joe  : )
           
          Chris did cover that in a few words;
           
          “It’s a bunch of leg humpers looking for business without earning the relationship.”
           
          Title Ideas:
           
          “Social Network for Leg Humpers”
           
          “Hump Your Way Way to Success”
           
          or,
           
          “1000 Ways to Get Socially Humped Today”
           
          So many different directions you could take this post ; )

        • JoeCardillo says:

          @Mark_Harai  @JoeCardillo  @ginidietrich Ha. I howled out loud when I saw this…it’s a good thing I’m not in an office much, otherwise they’d have me committed.
           
          The lead image would have to be a picture of a tiny dog w/a LinkedIn sweater humping someone’s Nikes

  68. Matt_Cerms says:

    @chrisbrogan Sorry for being in and out — I had to run to lunch and then a meeting. Thanks for the advice, Chris. Writing to serve or to help in some way really hits home. And thanks @ginidietrich for making this happen! #YouRock

  69. ceslsu says:

    ginidietrich SpinSucks So you’re hyping Math books now?

  70. mikekmcclure says:

    Man, sounds like I missed a leg humping good time!

  71. […] I am here to talk about a solution to the massive amounts of noise and blogosphere clutter that Gini Dietrich and the Spin Sucks crew refuse to […]

  72. ginidietrich says:

    We have two winners! @JoeCardillo and @EdenSpodek ! Send me your mailing addresses and I’ll get you books next week!

  73. […] For former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, and Chris Brogan. […]

  74. […] out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. Chapman, Mitch Joel, Danny Brown, Chuck Hemann, Michael Brito, DJ Waldow, Tom […]

  75. […] out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. Chapman, Mitch Joel, Danny Brown, Chuck Hemann, Michael Brito, DJ Waldow, Tom […]

  76. […] Klout mean something? Didn’t being a personal brand mean something? You can click this link and read the persons Q & A session and you tell me if you would hire this former Rock Star? I […]

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