Gini Dietrich

Join Chris Brogan for a Special Livefyre Q&A Today

By: Gini Dietrich | March 19, 2013 | 
347

The Impact EquationYes, I know today is not the third Wednesday of the month, but I have an advisory board meeting tomorrow so had to reschedule around that.

But it’s the third Tuesday of the month so close enough. We’re going to have¬†Livefyre¬†Q&A day!

Today we have Chris Brogan of, well, it’d probably be easier to list what he’s not famous for, but you likely know him because of Social Media 101,¬†Google+ for ¬†Business, Trust Agents, The Impact Equation (which he’s going to talk about today), or one of his other 16 gazillion books.

He also is the founder of Human Business Works, is a prolific blogger, is a speaker, and is involved with another 23 gazillion organizations.

If you haven’t yet read The Impact Equation, today is your chance to learn more about it and add it to your list.

If you have read it, today is the no holds barred opportunity to ask Chris anything and everything you ever wanted to know, but never had the chance.

Today’s Livefyre Q&A

At noon ET (that‚Äôs 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can‚Äôt do time zones), Chris is going to be hanging out in the comments so you can ask him anything and everything about the book, his international travels, business, life, writing, or even how he manages to remember things about people most don’t even register (I once saw him have a conversation with a guy who had told him two years before he was a comic book fan…and Chris remembered it before the guy brought it up).

In order to participate, all you have to do is:

  • Make sure you have a¬†Livefyre¬†account or be ready to sign in with one of your social networks.
  • Set a reminder for noon ET today.
  • Order the book so you can get a unicorn and free cupcakes!
  • Create a list of questions.
  • Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit ‚Äúpost comment,‚ÄĚ Chris will see it and reply to you. You can even join the conversation around questions others are asking, if you like.

We’ll be here for an hour so you can join us the entire time or step in and out during the hour. It’s entirely up to you; just make sure you’re here before 12:59.

Win a Copy

Those of you who participate in today’s Livefyre Q&A (even if you’re late to the party, but not if you’re an Arment Dietrich employee) will be entered in a random drawing for a free copy of the book.

We bought two copies and will give them both away, but you have to participate to be entered in the drawing. Otherwise we won’t know you were here.

Get ready with your questions and join the conversation. And don’t fear! If you missed the live portion of this, we’ll keep the drawing open until midnight PT so you still have time to get in your questions.

Former Guests and Who’s Next

For former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, and Stanford Smith.

And following is the lineup through September so mark your calendars! Same bat time, same bat channel.

If you have recommendations on who to fill the open slots, let me know! Our only requirement is they have published a book and it centers around PR, marketing, social media, or entrepreneurship.

See you today at noon!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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347 Comments on "Join Chris Brogan for a Special Livefyre Q&A Today"

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belllindsay
belllindsay
3 years 1 month ago

Woo-hoo can’t wait! This should be a ¬†good one! :)

HowieG
HowieG
3 years 1 month ago

@belllindsay I heard questions about the love triangle between him, tiger woods and lindsay vonn are off limits?

belllindsay
belllindsay
3 years 1 month ago

@HowieG Howie you are SO BAD!

dwaynealicie
3 years 1 month ago

@belllindsay¬†¬†@HowieG¬†I have to miss this one and catch up later ¬†— I’ll be in a literature class discussing The Scarlet Letter. So it’s sounding like our conversations will touch on similar themes!

ginidietrich
3 years 1 month ago

@dwaynealicie  @belllindsay  @HowieG Such a good book!

HowieG
HowieG
3 years 1 month ago

@ginidietrich  @dwaynealicie  @belllindsay you mean Kindle right? such a good kindle.

yvettepistorio
3 years 1 month ago

Very excited!

HowieG
HowieG
3 years 1 month ago

@yvettepistorio I read his book. It has a Ziggy cartoon on page 127. All the rest of the pages are blank.

yvettepistorio
3 years 1 month ago

@HowieG¬†Sounds¬†like¬†my kind of book ūüėČ

JoeCardillo
3 years 1 month ago

@HowieG  @yvettepistorio Is that not cool? I better give my publisher a call..

HowieG
HowieG
3 years 1 month ago

Didn’t know there was a book involved. Interesting he has migrated from advising companies to advising people on how to build a personal brand I see. I am sure he will never forget this day for the rest of his life. >8)
I promise to be very professional. But not afraid to ask the tough questions. Like why he prefers agave sweetener vs honey in his tea.

Joshua Wilner/A Writer Writes

@HowieG Killer Dolphins or a cap in the butt of difficult executives. Since @ginidietrich refuses to answer maybe we can get a response from someone else with Internet cred. :)

ginidietrich
3 years 1 month ago

@Joshua Wilner/A Writer Writes  @HowieG NO KILLER DOLPHINS!!!

Joshua Wilner/A Writer Writes

@ginidietrich¬†¬†@HowieG¬†What about Killer Dolphins that use Pinterest…

HowieG
HowieG
3 years 1 month ago

@ginidietrich  @Joshua Wilner/A Writer Writes hahaha! I love that Joshua was lurking on the conversation with thejackb who was blogging btw when most of us were still learning to walk including Mr Brogan.

Joshua Wilner/A Writer Writes

@HowieG¬†¬†@ginidietrich¬†¬†thejackb¬†I taught Jack everything he knows about blogging and then he tried to steal my identity, not that it matters…

Mark_Harai
3 years 1 month ago

@HowieG¬†¬†@ginidietrich¬†¬†@Joshua Wilner/A Writer Writes¬†¬†thejackb¬†Dang, Josh is a lot older than I thought ūüėģ

Joshua Wilner/A Writer Writes

@Mark_Harai¬†¬†@HowieG¬†¬†@ginidietrich¬†¬†@Joshua Wilner/A Writer Writes¬†¬†thejackb¬†And feeling older by the minute. Love sharing a work story only to be told “I was in fifth grade” when that happened.
 
It is even better when you talk about remembering the space shuttle disasters and they try to correct you because they were only alive for one of them.
 
Now get off of my lawn.

belllindsay
belllindsay
3 years 1 month ago

@HowieG¬†I want to know if he likes Chobani….. (schoolyard fight!)

SpinSucks
SpinSucks
3 years 1 month ago

AmyVernon Thanks for sharing Amy! Hope you can join us :)

SpinSucks
SpinSucks
3 years 1 month ago

JonMikelBailey Thanks for sharing Jon-Mikel! Hope you can join us in a few hours :)

JonMikelBailey
JonMikelBailey
3 years 1 month ago

SpinSucks I will be there.

SpinSucks
SpinSucks
3 years 1 month ago

woodstreetweb Hope you can join us in a few hours!

SpinSucks
SpinSucks
3 years 1 month ago

FranchiseKing Thanks Joel!! Hope you’re able to join us :)

Vidya Sury
3 years 1 month ago

If I can’t make it later, I’ll come and lurk. ūüėÄ Lately I’ve kind of specialized in it.¬† Have a can’t-budge client deadline tonight. But I do look forward to the conv with C :-)

ginidietrich
3 years 1 month ago

@Vidya Sury¬†You’re so good to even lurk with us!

AuthorDianneDLC
AuthorDianneDLC
3 years 1 month ago

RT ginidietrich: Today is a fun day! We have chrisbrogan on SpinSucks to talk about The Impact Equation at noon ET http://t.co/4oPYCJtw6zw6z

susankuhn
susankuhn
3 years 1 month ago

I will lurk while I work. And thx for the schedule of coming attractions.

ginidietrich
3 years 1 month ago

@susankuhn¬†You’re very welcome! I have two slots to fill so if there is anyone you can think of, let me know!

robertkennedy3
robertkennedy3
3 years 1 month ago

Lurking also :-)

ginidietrich
3 years 1 month ago

@robertkennedy3 Does it count as lurking if you comment?!?

robertkennedy3
robertkennedy3
3 years 1 month ago

@ginidietrich hmmmm, now that you mention it……maybe I DO need to go back to lurk school. :-)

ginidietrich
3 years 1 month ago

@robertkennedy3  LOL!!

Mark_Harai
3 years 1 month ago

Who is Chris Brogan? ūüėģ

HowieG
HowieG
3 years 1 month ago

@Mark_Harai see Gini that is why I have always like Mark! He is like me!

Mark_Harai
3 years 1 month ago

@HowieG What an awesome thing to say, Howie! : )
 
(I need your email addy to send you that PayPal ūüėČ

chrisbrogan
3 years 1 month ago

@Mark_Harai  @HowieG РI can see I have my work cut out for me.

ginidietrich
3 years 1 month ago

@Mark_Harai  @HowieG Oh boy.

ginidietrich
3 years 1 month ago

@chrisbrogan¬† I apologize now. They’re called the crazies for a reason.

HowieG
HowieG
3 years 1 month ago

@chrisbrogan  @Mark_Harai that is ok @ginidietrich knows I always say that whenever someone mentions Guy Kawaski.

amandag
amandag
3 years 1 month ago

So far Killer Dolphins, Unicorns, and Cupcakes have been mentioned. I wouldn’t miss this for the world!

ginidietrich
3 years 1 month ago

@amandag¬†It’s a good thing they haven’t asked if we can eat the killer dolphins. I’m sure that’s coming.

Joshua Wilner/A Writer Writes

@ginidietrich  @amandag There is  a recipe on Pinterest.

ginidietrich
3 years 1 month ago

@Joshua Wilner/A Writer Writes¬†¬†@amandag¬†Sigh…

Joshua Wilner/A Writer Writes

@ginidietrich¬†¬†@amandag¬†C’mon where is the “I LOVE PINTEREST” comment. ūüėČ

ginidietrich
3 years 1 month ago

@Joshua Wilner/A Writer Writes¬†¬†@amandag¬†I can’t do it when you’re talking about killer dolphins. I. Just. Can’t.

ginidietrich
3 years 1 month ago

Let’s get ready to rumble! I’ll ask the first question. Chris, as a 16 gazillion time author, what’s your number one tip for aspiring writers?

chrisbrogan
3 years 1 month ago

@ginidietrich¬†Write the damned book already. It’s amazing how we stall. It’s amazing how we “collect notes” and “do research” and worry. Just write. Make words happen. Not in a journal. Work on the work. (disclosure, I teach a course on writing books – http://hbway.com/wyba ) . ¬†: )

ginidietrich
3 years 1 month ago

@chrisbrogan¬†It’s funny you say that because I’m like that with my fiction writing. Business book writing takes precedence, which is dumb. I just need to get it done.

chrisbrogan
3 years 1 month ago

@ginidietrich¬†– and if you ask yourself why you are delaying, the answers are immediately lacking. That’s how *I* get going, anyhow.

Joshua Wilner/A Writer Writes

@chrisbrogan¬†¬†@ginidietrich¬†To me the bigger question isn’t about how to write the book but how to sell and market it.

ginidietrich
3 years 1 month ago

@Joshua Wilner/A Writer Writes  Good one!

chrisbrogan
3 years 1 month ago

@Joshua Wilner/A Writer Writes  @ginidietrich Рabsolutely. Getting the book sold and getting people to buy the book is much harder than the actual writing.

Joshua Wilner/A Writer Writes

@chrisbrogan¬† I expect many published authors would cry if they figured out what their real “hourly rate” was. If you factor in the time it took to put it all together and then adjusted it based on sales I bet it is less than minimum wage.
@ginidietrich

chrisbrogan
3 years 1 month ago

@Joshua Wilner/A Writer Writes¬†¬†@ginidietrich¬†– publishers have a tough road ahead. But I still think they’re valuable.

GITdot
GITdot
3 years 1 month ago

ginidietrich chrisbrogan I am at #DMS2013 but I want this!

EdenSpodek
3 years 1 month ago

Lurking too! At least for now. ūüėČ

ginidietrich
3 years 1 month ago

@EdenSpodek Were your ears burning earlier? We talked about you during our staff meeting.

EdenSpodek
3 years 1 month ago

@ginidietrich¬†Hmm, not sure how to answer that one. ūüėČ

ginidietrich
3 years 1 month ago

@EdenSpodek We were talking about your guest post and how to use that same idea to drive offline to online.

EdenSpodek
3 years 1 month ago

@ginidietrich¬†Wonderful. I’d love to hear more. I’ve got some related projects coming up.

JoeCardillo
3 years 1 month ago

@chrisbrogan Here’s a Q:¬† Is there anything you think the leaders in tech/SM are overlooking when it comes to the future of the web?

chrisbrogan
3 years 1 month ago

@JoeCardillo¬†– they’re all focusing on the tools and not human behaviors. If you’re not reading psych books and sociology books, you’re asking for extinction. : )

JoeCardillo
3 years 1 month ago

@chrisbrogan Are there any that you’re reading right now that are particularly relevant?

chrisbrogan
3 years 1 month ago

@JoeCardillo РThe Power of Resilience by Dr. Robert Brooks is a good one.

belllindsay
belllindsay
3 years 1 month ago

@chrisbrogan¬†¬†@JoeCardillo¬†I’m such a sucker for psych and sociology books – ¬†next on my list “The Wisdom of Psychopaths”

ginidietrich
3 years 1 month ago

@chrisbrogan¬†¬†@JoeCardillo¬†I’d add Thinking Fast and Slow by Daniel Kahneman. It’s intense, but super insightful.

ginidietrich
3 years 1 month ago

Yesterday (I think it was yesterday) you wrote about how The Impact Equation works when you’re looking for a new job. How does it work for business development?

chrisbrogan
3 years 1 month ago
@ginidietrich¬†– for business development, how you can use the Impact Equation is you can work on how to make your ideas stand out, how to reach more people (via sites and platforms, I’d offer), how to really get your message repeated (which is hard when seeking clients, unless you tell THEIR story), how to really boil down what you’re doing for folks, and how to get them to trust you and feel they’re like you in some way.¬† ¬† Most times, we use our attempts at selling to justify the needs of our own ego, where we could use that… Read more »
ginidietrich
3 years 1 month ago

@chrisbrogan¬†Man. Your second paragraph is so true for so many of our clients. I’m going to point them to this. And make them read your blog.

chrisbrogan
3 years 1 month ago

@ginidietrich¬†– very kind. The thing is, almost all business is the conjoining of our flaws right in front of other people. It’s making these flaws helpful, or diminishing the ones you can’t use that will get us more business.

HowieG
HowieG
3 years 1 month ago

@ginidietrich  @chrisbrogan he is such a marketer Gini!
 
He said ‘Always focus on the needs of the customer’

belllindsay
belllindsay
3 years 1 month ago

Hi @chrisbrogan¬†– you write in “The Impact Equation” about how Brett Rogers loves rivers, to the point that he‚Äôs built his life around exploring and documenting them. What’s YOUR river?

chrisbrogan
3 years 1 month ago

@belllindsay¬†– my river is figuring out how to help people 35-75 realize they’re very valuable and that they have a lot more to offer the world.

belllindsay
belllindsay
3 years 1 month ago

@chrisbrogan¬†Amen brother. ūüėČ

HowieG
HowieG
3 years 1 month ago

@belllindsay  @chrisbrogan uhm Mitt Romney said 47% of them were not worth that. Can you help Mitt find his river please?

belllindsay
belllindsay
3 years 1 month ago

@HowieG¬†¬†@chrisbrogan¬†I don’t think he was talking about us old people, Howie. ūüėČ

chrisbrogan
3 years 1 month ago

@HowieG  @belllindsay РIf I can bring a burlap sack and some rocks.

Joshua Wilner/A Writer Writes

@belllindsay¬†¬†@HowieG¬† Once you start pushing 50… ūüėČ

belllindsay
belllindsay
3 years 1 month ago

@Joshua Wilner/A Writer Writes  @HowieG Hey NOW!!

riatarded
3 years 1 month ago

Chris, 
 
What is one tip you would give to anyone in the digital media industry? 
 
Ria

chrisbrogan
3 years 1 month ago

@riatarded¬†– get your damned websites mobile responsive now. If you’re shirking mobile, you’re asking to be invisible.

riatarded
3 years 1 month ago

Ok I don’t even know how it logged me in through this account but I can roll with this!

BobFarnham
BobFarnham
3 years 1 month ago

I’m not able to find today’s broadcast on Livefyre. What am I doing wrong?

chrisbrogan
3 years 1 month ago

@BobFarnham¬†– you’re on it.

ginidietrich
3 years 1 month ago

@BobFarnham¬†It’s here! You ask questions right here and Chris will answer them.

riatarded
3 years 1 month ago

@ginidietrich  Kudos to you and Chris for organizing this! I miss you!

ginidietrich
3 years 1 month ago

@riatarded I miss you too, crazy one!

HowieG
HowieG
3 years 1 month ago

My question Chris is the new book seems to be focused on helping bloggers and content creators standout from what I call Clutter or Noise etc. With 24 hrs a day a fixed time allotment (until I am president of course) and so many options for content consumption it seems to me only the best will ever succeed. I know of about 200 great blogs but I only read 4-8 a day. The average person most likely will never succeed. It is a very sad but blunt fact. So isn’t 99% of the blogging mostly aimed at helping with SEO?

chrisbrogan
3 years 1 month ago

@HowieG¬†– Why do you have to consume so many? I wouldn’t. So the goal is this: finding a way to be on the “go to insider” list for people. My newsletter is what most people anxiously await every Sunday like it’s Christmas morning. Sunday. Who knew? But it’s because I share value there in a very personable way.

Joshua Wilner/A Writer Writes

@HowieG¬†Best written or best marketed…

allenmireles
3 years 1 month ago

Hi there Chris! Great to see you here. *waves from Ohio*

chrisbrogan
3 years 1 month ago

@allenmireles = hiya Allen. Welcome to the shindig. : )

chrisbrogan
3 years 1 month ago

People of earth: if you’re following up over and over on threads below, I’m doomed to miss some of your questions. Feel free to start a new question as a new comment. : )

ginidietrich
3 years 1 month ago

I’m on the same path as you, in terms of being an entrepreneur, building a business, speaking, writing books, and coaching a team of talented people. One of the things I find most challenging is people (both clients and employees) work with us for me. It’s very flattering, of course, but it’s not scalable. How have you had success taking your HUGE brand and providing ways for people to work with your company, but not necessarily directly with you?

belllindsay
belllindsay
3 years 1 month ago

@ginidietrich¬†Really great question. Not just saying that because you pay me. ūüėČ

ginidietrich
3 years 1 month ago

@belllindsay¬†Well, you know it’s a big struggle for us. People say to me all the time, “Oh what a terrible problem to have.” It’s not a terrible problem, but it’s a challenge just the same.

chrisbrogan
3 years 1 month ago
@ginidietrich¬†– this personal business revolution is a challenge. I’ve already experienced it many times over the last few years. I say it like this:¬† ¬† I’m Coke. Person X is root beer. Root beer is awesome, unless you want Coke.¬† ¬† Turns out there’ s no *easy* way to fix this, but I can tell you that are ways to make it work better. For instance, I charge a ton more than most people. I do that so I won’t have as many clients as most people. So, when someone gets over vomiting at my price and tweeting their friends… Read more »
ginidietrich
3 years 1 month ago

@chrisbrogan¬†Huh. That’s a path I’d never even considered. Of course, don’t let my team here see this…they might think I’m shutting down the marketing communications firm!

belllindsay
belllindsay
3 years 1 month ago

@ginidietrich  @chrisbrogan Hey now!

chrisbrogan
3 years 1 month ago

@ginidietrich¬†– well, don’t let your team know that they account for a lot of overhead for very little margin when you do the math. : )

belllindsay
belllindsay
3 years 1 month ago

@chrisbrogan  @ginidietrich *stabs self through heart*

HowieG
HowieG
3 years 1 month ago

@chrisbrogan  @ginidietrich this is no different than being a celebrity or actor. goonth had blogged about the world that is Beyonce from her music to perfume to clothes to movies etc. She scaled up her ecosystem. Oprah did it too. Gini you are Beyonce and Oprah combined!

belllindsay
belllindsay
3 years 1 month ago

@HowieG¬†¬†@chrisbrogan¬†¬†@ginidietrich¬†¬†goonth¬†Wait a second. My son told me *I* was the Oprah of this industry. ūüėČ

ginidietrich
3 years 1 month ago

@HowieG¬† Oprah is the example I give when I talk to business advisers about it. Also, the big PR firms started with two guys and scaled beyond the two of them. So I know it can be done. I just don’t know how.

HowieG
HowieG
3 years 1 month ago

@ginidietrich you need a Robin is all.

chrisbrogan
3 years 1 month ago

@ginidietrich¬†¬†@HowieG¬†– it’s harder than Oprah, and yet not. Because she doesn’t have to do anything except introduce new celebrities. But the celebrities MUST step up. You introduce a soggy piece of bread, and you get nothing.

BobFarnham
BobFarnham
3 years 1 month ago

Chris,
Try? There is not try. There is only do, or do not… YodaDo you feel you’ve figured out how to get out of your own way when it comes to taking on new projects. If so, please share. I’ve had a significant opportunity materialize yet I catch myself sabotaging it. What’s with that?

belllindsay
belllindsay
3 years 1 month ago

@BobFarnham Love this one!

chrisbrogan
3 years 1 month ago

@BobFarnham¬†– we sabotage for lots of reasons. What I’ve done is work on me. Saw a shrink. Took drugs for a while (the prescribed kind). Learned more about Buddhism. Learned to chant every day. Untangled from lots of crap. And in the process, I have a much more powerful sense of what I can do well and can’t do well, and that makes the world magical.¬†
 
If I didn’t get the gist of the question, feel free to re-ask in a new comment.

belllindsay
belllindsay
3 years 1 month ago

@chrisbrogan¬†¬†@BobFarnham¬†Interesting – because I always cop to what I *don’t* know – and then feel like maybe I shouldn’t be telling people what I don’t know. Know what I mean? We simply can’t all know everything!

chrisbrogan
3 years 1 month ago

@belllindsay¬†¬†@BobFarnham¬†– who cares? They don’t. They want you to solve a problem. They’re not asking you to sit on their couch.

belllindsay
belllindsay
3 years 1 month ago

@chrisbrogan¬†¬†@BobFarnham¬†Unless they’re my shrink. ūüėČ

BobFarnham
BobFarnham
3 years 1 month ago

GINI,
An Aside
Can you give us an update on how you’re healing? Have you gotten on your bike yet?

ginidietrich
3 years 1 month ago

@BobFarnham I get my cast off on Thursday!

belllindsay
belllindsay
3 years 1 month ago

@chrisbrogan¬† People have been ‚Äėpredicting‚Äô the demise of traditional media for years. I don‚Äôt see that demise happening, instead trad media is evolving (and, in fact, now own many of the newer digital models). What are your thoughts on traditional media‚Äôs longevity?

chrisbrogan
3 years 1 month ago
@belllindsay¬†– it’s not a question I worry myself with. I look for one thing: impact. I was thinking a little while back about paying for a radio show. Not sure if you know this, but MOST the radio shows you hear with non-name-brand people are paid for by the host, and then the host sells ads against it.¬† ¬† Then I saw Mary Meeker’s report from KPCB about the 52 unclaimed minutes in the car and decided to relaunch a podcast ( http://hbway.com/radio ). So, instead of going traditional, I did my own platform. ¬† That said, I’ll be publishing… Read more »
allenmireles
3 years 1 month ago

@chrisbrogan¬†to your comment about mobile as a critical part of the equation. How are you seeing mobile used most successfully today? Are there trends developing that you’re noticing?

chrisbrogan
3 years 1 month ago

@allenmireles¬†– mobile is simply a delivery method. If your site looks silly via mobile, you’ve pushed away someone. 30% or more of people (I can never find the right stat for this) are starting their search for you via mobile. Why give them a cruddy experience. After that, brevity. We talk too much. We create too long an everything.

allenmireles
3 years 1 month ago

@chrisbrogan¬†God knows I am guilty of the talking too much part. Sigh…

JoeCardillo
3 years 1 month ago

Google Glasses. Thoughts?

chrisbrogan
3 years 1 month ago

@JoeCardillo¬†– as cyberpunk becomes more and more real, I want to eat some just like you do. But I don’t know. It’s nothing to worry about for a while. The thing to think about is this: real world. Think about physical world media. Nest is that. So are Makerbots. There’s a lot more PHYSICAL stuff happening lately.

allenmireles
3 years 1 month ago

@chrisbrogan¬†Tell us more about the class you teach about writing books. I hadn’t realized you were doing that.

chrisbrogan
3 years 1 month ago

@allenmireles¬†– welcome to the hell of business. No one sees all the stuff I’m doing. : ) It’s called “Write Your Book, Already” ( http://hbway.com/wyba) , and it’s 16 weeks of pure meat and no fat. Lots of fun.

allenmireles
3 years 1 month ago

@chrisbrogan¬†One of my goals is to write a book and I have made the mistake of committing to @ginidietrich¬†to have the outline done by end of year. You may see me in that class…

ginidietrich
3 years 1 month ago

@allenmireles  @chrisbrogan YEAH!!!

ginidietrich
3 years 1 month ago

What have you learned most about writing books … from Social Media 101 to today?

chrisbrogan
3 years 1 month ago
@ginidietrich¬†– well Trust Agents came first. I learned from that what I should do better (distill ideas). I learned from Social Media 101 that I needed to organize better. I learned from Google+ for Business never to write about a bleeding edge technology unless you really love rewrites. I learned from Impact Equation that people will always see what they think you are, not what you demonstrate that you are. I learned from It’s Not About the Tights that I can sell my own books my own way and make a dent in the universe. I also learned that a… Read more »
ginidietrich
3 years 1 month ago

@chrisbrogan Nice analogy. LOL!!

chrisbrogan
3 years 1 month ago

@ginidietrich¬†– it’s all about the hats.

ginidietrich
3 years 1 month ago

@chrisbrogan¬†I can’t believe it took 26 minutes for the hats to come up!

KevinVandever
KevinVandever
3 years 1 month ago

@chrisbrogan¬†¬†@ginidietrich¬†Yes, the back-end business is missed in web site and mobile development, too. It’s even worse than going to the club to kiss, but not have sex. It’s like going to the club thinking you’re having sex, but only kissing. Something like that.

KatherineBull
KatherineBull
3 years 1 month ago

@chrisbrogan¬†¬†@ginidietrich¬†Awww..Chris! I thought you were all signed up for G+for Business, third edition. ūüėČ

EdenSpodek
EdenSpodek
3 years 1 month ago

EdenSpodek MarsUptown SpinSucks Oops, wrong link: http://t.co/Mo9on5fRqORqO

belllindsay
belllindsay
3 years 1 month ago

Further to your response to @allenmireles¬† below on brevity: while I agree – I still can’t wrap my head around Vine. Six seconds? Hardly worth it IMHO. How can organizations adopt Vine (or should they?)

chrisbrogan
3 years 1 month ago

@belllindsay¬†¬†@allenmireles¬†– Twitter was just as stupid in 2006 when I started saying it was amazing. Again. It’s never about this or that tool. Vine could help a LOT of industries give a simple view of something that’s better told visually.

belllindsay
belllindsay
3 years 1 month ago

@chrisbrogan¬†¬†@allenmireles¬†Ha! Point taken. ūüėČ

EdenSpodek
3 years 1 month ago

@belllindsay¬†¬†@allenmireles¬†And @chrisbrogan¬†please explain the ice cube tray to me. ūüėČ

chrisbrogan
3 years 1 month ago

@EdenSpodek  @belllindsay  @allenmireles Рjust a wee tiny ice cube tray in my new wee fridge. My MAIN fridge died. So instead of replacing it, I bought a wee one. 4 feet or something.

riatarded
3 years 1 month ago

Dogs vs cats vs babies. Who wins on social media?

chrisbrogan
3 years 1 month ago

@riatarded РGrumpy Cat. Duh. : )

allenmireles
3 years 1 month ago

@chrisbrogan  @riatarded Love Grumpy Cat

chrisbrogan
3 years 1 month ago

@riatarded¬†– there’s a nugget of reality to that answer, by the way. People seem to love cynicism.

riatarded
3 years 1 month ago

@chrisbrogan Agreed! haha

ginidietrich
3 years 1 month ago

When we were together in Norway last year, I experienced something amazing about you. You remember the little, tiny details about people that most people don’t even hear. How do you do that?

chrisbrogan
3 years 1 month ago

@ginidietrich¬†– when you learn how not to be afraid of how people perceive you, you gain a LOT of space in your brain for absorbing what’s best in everyone around you. When you’re not proving anything, you can learn a lot.

HowieG
HowieG
3 years 1 month ago

@chrisbrogan¬†¬†@ginidietrich I bet if I knew your Meyers Briggs profile that would explain it more than your comment there Chris. People are often macro or micro focused and some of us are blessed with sharp memories for different things. I am pretty sure we couldn’t develop photographic memories vs being born with them. But i could be wrong.
 
I am good at remember little things about people but have to work at remembering names.

belllindsay
belllindsay
3 years 1 month ago

@HowieG¬†¬†@chrisbrogan¬†¬†@ginidietrich¬†Names..?? Out of my head in .05 seconds of introduction. It’s *terrible*!

chrisbrogan
3 years 1 month ago

@HowieG¬†¬†@ginidietrich¬†– I dunno. I answered it the way I know how. I’m great with names. I have no idea where I parked.

allenmireles
3 years 1 month ago

@chrisbrogan  @ginidietrich This is an important reminder. I suck at this.

belllindsay
belllindsay
3 years 1 month ago

Going to print this out and frame it: “I learned from Impact Equation that people will always see what they think you are, not what you demonstrate that you are.” SO true!!

chrisbrogan
3 years 1 month ago

@belllindsay¬†– but don’t dwell on it. Instead, realize that you have to sell you a SHIT ton more than you do, to correct for people’s misunderstandings.

belllindsay
belllindsay
3 years 1 month ago

@chrisbrogan¬†Yup. I’m loving that.

chrisbrogan
3 years 1 month ago

@belllindsay Рso is McDonalds.

belllindsay
belllindsay
3 years 1 month ago

@chrisbrogan¬†Ouch! ūüėČ ¬†(now I want a Quarter Pounder)

EdenSpodek
3 years 1 month ago

@belllindsay That sounds like something Julien Smith wrote. @chrisbrogan ? I have a copy on my to-read list.

chrisbrogan
3 years 1 month ago

@EdenSpodek  @belllindsay Рget reading. : )

EdenSpodek
3 years 1 month ago

@chrisbrogan¬†¬†@belllindsay¬†I’m waiting for you to sign my copy. ūüėČ

ginidietrich
3 years 1 month ago

Alright. Let’s talk speaking. I get super bored with myself even though I know the topics I speak on are new and fresh to my audiences. How do you keep yourself from getting bored?

chrisbrogan
3 years 1 month ago

@ginidietrich¬†– one way is to never use slides and to work with the energy in the room. Most all of my speeches are unique to the experience. That keeps you working from domain knowledge instead of working from memory. It’s the only way to fly. : )

belllindsay
belllindsay
3 years 1 month ago

@chrisbrogan¬†¬†@ginidietrich¬†“working from domain knowledge” – can you break that down Chris?

chrisbrogan
3 years 1 month ago

@belllindsay¬†¬†@ginidietrich¬†– there’s what you know, and there’s what you repeat.¬†
 
Gini – as for your workshops, then throw it out and start with beginner’s mind. I bet you’d rework everything if you started as if today was day one. OR, stop selling those workshops and sell the 201. My event in nyc is pure 201. http://hbway.com/nyc

ginidietrich
3 years 1 month ago

@chrisbrogan I do that with my three hour workshops, but man. I hear the same qualms over and over again and I get bored.

BobFarnham
BobFarnham
3 years 1 month ago

@ginidietrich¬†¬†@chrisbrogan¬†The first thought that came to mind from your response was, “Maybe you’re talking to the wrong people.” After watching Simon Sinek’s video, it became clear to me that I was spending all this energy talking to the laggers rather than talking to the early adopters. I’ve changed my approach and find things are much different – in a good way.

jasonkonopinski
3 years 1 month ago

I’ll go right for the gut. You were one of the very first people to really ride the wave of social media and use its promise of increased collaboration and better relationships, responding to every tweet and interaction – and then there was the Grand Experiment. People reacted, um, strongly to that.¬†
 
Was that simply part of the maturation process we’re experiencing in social? That direct peer-to-peer contact simply doesn’t scale in the way that we all imagined in those early days?

chrisbrogan
3 years 1 month ago

@jasonkonopinski¬†– if I hadn’t learned a thing since the 1990s when I started journaling, I’d be a shitty teacher. Learning to unfollow 131K people made me more responsive, gave me back a chance to interact better, and freed up my DMs from mountains of spam every time someone accidentally clicked something stupid.¬†
 
I think there are millions of ways to use the tools. In my case, I choose to respond more than read.

jasonkonopinski
3 years 1 month ago

@chrisbrogan¬†Aye – it’s part of the reason why I bristle at the “best practices” dreck that gets pushed out there so often.

BobFarnham
BobFarnham
3 years 1 month ago

@jasonkonopinski¬†Along those lines, I’m wondering if our business models NEED to have continued growth. Can a company get to a sustainable point and then level off? Or is growth necessary?

chrisbrogan
3 years 1 month ago

@BobFarnham¬†¬†@jasonkonopinski¬†– you can definitely just make a lifestyle business. That’s my intent at this point.

BobFarnham
BobFarnham
3 years 1 month ago

@chrisbrogan Is that what Human Business Works is all about?

HowieG
HowieG
3 years 1 month ago

@jasonkonopinski i mentioned that we only have 24 hrs in a day a finite time to connect with anything we engage with. Social has never been scalable. The latforms aren’t scalable. Starbucks with 30 million fans reaches thousands a day on Facebook and the average fan participates on the page once every 2.3years. Social media is not a mass/broadcast medium. It is actually a bazillion micromedias hooked together. Even something viral might takes months to reach millions of views..which isn’t viral to me.

edwardmbury
edwardmbury
3 years 1 month ago

ginidietrich chrisbrogan SpinSucks What will emerge at the # 5 social media platform in 2013?

yvettepistorio
3 years 1 month ago

Let’s talk March Madness…who are you rooting for?

chrisbrogan
3 years 1 month ago

@yvettepistorio РCaesar.

chrisbrogan
3 years 1 month ago

@yvettepistorio РI write 4000 words a day, produce an almost-daily podcast, and respond to almost every message I receive, plus actually run a company, write books, and speak. I have no idea what is this sports that you speak of. : )

belllindsay
belllindsay
3 years 1 month ago

@chrisbrogan  @yvettepistorio Jeee-zuz.

allenmireles
3 years 1 month ago

@chrisbrogan  @yvettepistorio I lack the sorts gene. I have no idea what is happening in sports, nor greatly care.

BobFarnham
BobFarnham
3 years 1 month ago

@allenmireles  @chrisbrogan  @yvettepistorio No sports gene? Maybe Monsanto or Dow could fix that?

allenmireles
3 years 1 month ago

@BobFarnham¬†¬†@chrisbrogan¬†¬†@yvettepistorio¬†Wasn’t complaining about the lack of sports gene. I got double the ammount in creativity. Happy with that.

HowieG
HowieG
3 years 1 month ago

@yvettepistorio creighton of course who else?

belllindsay
belllindsay
3 years 1 month ago

@HowieG  @yvettepistorio I *despise* March Madness. #harumph

yvettepistorio
3 years 1 month ago

@belllindsay  @HowieG  And it despises you!!!

jasonkonopinski
3 years 1 month ago

@yvettepistorio¬†¬†@belllindsay¬†¬†@HowieG¬†I only care about rugby and the BoSox. ūüėÄ

ginidietrich
3 years 1 month ago

@HowieG  @yvettepistorio CREIGHTON!!

yvettepistorio
3 years 1 month ago

@HowieGMy college didn’t have sports so I go with whatever name or city I like better…

belllindsay
belllindsay
3 years 1 month ago

@yvettepistorio¬†¬†@HowieG¬†“My college didn’t have sports” – how is that even possible???

yvettepistorio
3 years 1 month ago

@belllindsay¬†¬†@HowieG¬†It’s an art college, duh!

belllindsay
belllindsay
3 years 1 month ago

@yvettepistorio  @HowieG Not even ping-pong?

belllindsay
belllindsay
3 years 1 month ago

Speaking of March Madness….in January Gini instituted a ‚ÄúGet Moving‚ÄĚ plan for us. We have real, concrete goals that we are measured on, as well as ‚Äėmystery incentives‚Äô to keep us motivated. Why is movement – fitness – so important?

chrisbrogan
3 years 1 month ago

@belllindsay Рbecause our bodies move our brains around and what we eat fuels us. I was talking to a chef recently who went completely raw vegan for quite a while. The girl he was with at the time had a daughter, also eating raw vegan. The kid would stay up til 11pm. Know how they got her to sleep earlier? Gave her a slice of bread. Pow. Instant lethargy. 
 
What you eat is how you live. I’m writing a LOT about that lately here:¬†https://medium.com/the-healthy-entrepreneur

belllindsay
belllindsay
3 years 1 month ago

@chrisbrogan¬†Yes, I knew that you had made a lot of changes in your life, health and otherwise, love the ‘bread’ story – man, I adore carbs. Congrats on those changes BTW, I hope to one day make one and stick with it longer than a week. ūüėČ

chrisbrogan
3 years 1 month ago

@belllindsay Рmake it a lifestyle decision and not a diet and you will.

ginidietrich
3 years 1 month ago

@chrisbrogan¬†¬†@belllindsay¬†And I read a study that showed how sitting at your desk for more than eight hours a day is worse for you than smoking a pack of cigarettes a day. It’s important to me my team be healthy, both emotionally and physically!

chrisbrogan
3 years 1 month ago

@ginidietrich¬†¬†@belllindsay¬†– it’s magical that you have that cultural initiative, Gini. Bravo!

belllindsay
belllindsay
3 years 1 month ago

@chrisbrogan¬†¬†@ginidietrich¬†Notice she doesn’t mention “psychologically” healthy. LOL

belllindsay
belllindsay
3 years 1 month ago

@ginidietrich¬†¬†@chrisbrogan¬†So if I get that stand-up desk Gini can I keep smoking..!? ūüėČ

KatherineBull
KatherineBull
3 years 1 month ago

@ginidietrich  @chrisbrogan  @belllindsay What if I sit at my desk AND smoke a pack of cigarettes? Is that bad?

belllindsay
belllindsay
3 years 1 month ago

@KatherineBull¬†¬†@ginidietrich¬†¬†@chrisbrogan¬†I think I’m in love with you Katherine. ūüėČ

Joshua Wilner/A Writer Writes

@chrisbrogan  @belllindsay An 8:30 AM bedtime is great, until your kids need help with homework and then that is shot to hell.

chrisbrogan
3 years 1 month ago

@Joshua Wilner/A Writer Writes¬†¬†@belllindsay¬†– that’s a choice. The kids can get help earlier.

Joshua Wilner/A Writer Writes

@chrisbrogan¬†¬†@belllindsay¬†In between dinner, one extra curricular activity…
 
Most things are a choice, but that is a topic for a different day.

BobFarnham
BobFarnham
3 years 1 month ago

@chrisbrogan¬†¬†@belllindsay¬†I share this because I’ve been following your interest in healthy living…
Sadly, we are losing control of our food production in this country. GMOs (genetically modified organisms) are in 70% of everything in the grocery store. Countries around the world have banned it outright. The US doesn’t even require that it be labeled. Tomatoes with fish genes is not “all natural”. If given the choice, I wouldn’t buy that tomato. But not knowing, I have no choice. Check out what we’re doing in Vermont about it –¬†http://vtrighttoknow.org/

allenmireles
3 years 1 month ago

@BobFarnham  where in VT?

Biteometer
Biteometer
3 years 1 month ago

ginidietrich chrisbrogan SpinSucks We want to know what Chris’ favorite post-workout cupcake is?

ginidietrich
ginidietrich
3 years 1 month ago

Biteometer Asking it for you!

Biteometer
Biteometer
3 years 1 month ago

ginidietrich Thank you, Gini.

chrisbrogan
chrisbrogan
3 years 1 month ago

Biteometer – there are yummy vegan cupcakes in Newburyport, MA. Those.

Biteometer
Biteometer
3 years 1 month ago

chrisbrogan We’ll have to bike up there to try some.

chrisbrogan
chrisbrogan
3 years 1 month ago

Biteometer – totally worth checking out. I have NO idea the name of the place. Something like Natural Grocer or something.

ginidietrich
3 years 1 month ago

We have the same publisher. Should we gossip about her now?

chrisbrogan
3 years 1 month ago

@ginidietrich¬†– I love Katherine Bull. I’d take a bullet for her. She’s got a great perspective and is pushing the envelope inside a stodgy division. : )

ginidietrich
3 years 1 month ago

@chrisbrogan¬†I love her, too! She’s become a very good friend.

chrisbrogan
3 years 1 month ago

@ginidietrich¬†– that’s how it should be. It’s a relationship.

KatherineBull
KatherineBull
3 years 1 month ago

@chrisbrogan¬†¬†@ginidietrich¬†I love you guys!!!!! I try not to have favorites but…well, don’t tell @djwaldow

ginidietrich
3 years 1 month ago

@KatherineBull  @chrisbrogan  I will never tell djwaldow you said we are your favorites!

belllindsay
belllindsay
3 years 1 month ago

@ginidietrich  @KatherineBull  @chrisbrogan  djwaldow Me neither.

djwaldow
3 years 1 month ago

@belllindsay¬†¬†@ginidietrich¬†¬†@KatherineBull¬†¬†@chrisbrogan¬†I won’t tell DJ either. Wait …

KatherineBull
KatherineBull
3 years 1 month ago

@djwaldow¬†¬†@belllindsay¬†¬†@ginidietrich¬†¬†@chrisbrogan¬†DJ is the best! And, pretty good at that thang called “email marketing.”

EdenSpodek
3 years 1 month ago

@chrisbrogan¬†Why Medium? What does it offer that other platforms don’t? I’m curious.

chrisbrogan
3 years 1 month ago

@EdenSpodek¬†– my thoughts on it are here: http://chrisbrogan.com/medium . Simplest answer? Simple. It’s the opposite of WordPress. It’s simple and clean and typographically foolproof.

EdenSpodek
3 years 1 month ago

@chrisbrogan Thanks!

chrisbrogan
3 years 1 month ago

@EdenSpodek¬†– it won’t change the world. It’s just pretty. And the other thing I *LOVE* is that it’s pushing the conversation-first agenda. Only instead of conversations, we have to call them “collections.” ¬†No long do we follow a person. We’ll follow ideas. That’s a huge detail. That’s the REAL reason. : )

JoeCardillo
3 years 1 month ago

How often do you unplug completely from the web & technology?

chrisbrogan
3 years 1 month ago

@JoeCardillo¬†– not very often. I just don’t use it obsessively like most of our kind. I use it to tell the stories I want to tell, not to “never miss a nugget of information.”

BobFarnham
BobFarnham
3 years 1 month ago

@chrisbrogan¬†¬†@JoeCardillo¬†Crap… so that’s what I’ve been doing wrong. ūüėČ

ginidietrich
3 years 1 month ago

Are you finding your way back to Facebook after the Google+ experiment? Or does it really matter to you?

chrisbrogan
3 years 1 month ago

@ginidietrich¬†– not for business. I have a few groups there for my courses that I wished I’d started on G+, but communities only recently launched. I don’t like FB much. It’s never done a thing for my business. So, I’m there because sometimes one has to be there, but Google+ is still my platform for long form interaction at present.

ginidietrich
3 years 1 month ago

@chrisbrogan¬†I like it better because you can have better and deeper conversations. And, of course, the search results (not that I’m competitive about that or anything).

chrisbrogan
3 years 1 month ago

@ginidietrich Рprecisely so. One platform gives you pure access to the #1 search engine in the world. The other is a secret island like AOL. Remember when we were all on there? Right.

BobFarnham
BobFarnham
3 years 1 month ago

@ginidietrich¬†@chrisbrogan¬†I still struggle trying to design a balanced approach to the use of the platforms available. I think I’d prefer a more crafted approach to publishing to Pinterest, Facebook, Twitter, Google+, LinkedIn and the like. QUESTION: Are we better off mastering the balancing act? Or, is there another approach?

chrisbrogan
3 years 1 month ago

@BobFarnham¬†¬†@ginidietrich¬†– why? Once you craft it, someone will make something and break it. Why have 5 platforms? Are you REALLY getting leads and business on them all? I bet you $109824019240894 you’re not. So, kill the underperformers. Leave some ghost towns around. And double down on what’s working.

BobFarnham
BobFarnham
3 years 1 month ago

@chrisbrogan¬†¬†@ginidietrich¬†Timely advice as the significant opportunity I mentioned earlier really needs the service I can provide on my most productive platform… You might find it interesting – a project to save the world without a Super Hero.

belllindsay
belllindsay
3 years 1 month ago

How do you squish everything you do into your life PLUS have time for friends and family?

chrisbrogan
3 years 1 month ago

@belllindsay¬†– easy cheesy. I don’t read shitty blogs. I don’t have a TV. I don’t worry that I missed a tweet. I don’t go to “pick your brain” lunches. I don’t do a lot of things. “NO” is like the best sex you could ever have. Every day. Say it often.

belllindsay
belllindsay
3 years 1 month ago

@chrisbrogan I do. To my husband.

chrisbrogan
3 years 1 month ago

@belllindsay¬†– well, that’s a whole other thing. : )

EdenSpodek
3 years 1 month ago

@chrisbrogan¬†¬†@belllindsay¬†Saying “NO” is probably the most powerful lesson you can learn at least it was for me.

belllindsay
belllindsay
3 years 1 month ago

@EdenSpodek¬†¬†@chrisbrogan¬†Yes, true, it was a hard lesson for me to learn also, I’m still not perfect at it, yet getting old sure has helped in that regard.

EdenSpodek
3 years 1 month ago

@belllindsay¬†¬†@chrisbrogan¬†I’m still learning and well, let’s not discuss the old part. As for having a good memory two of us in this thread have a birthday coming up soon. Maybe it’s an Aries trait. ūüėČ

ginidietrich
3 years 1 month ago

Ha! I just got a question from Twitter from @Biteometer¬†. “We want to know what Chris’ favorite post-workout cupcake is?”

chrisbrogan
3 years 1 month ago

@ginidietrich  @Biteometer Рjust had a vegan cupcake from my local health food store. Man that was tasty. jcqly turned me on to them. : )

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