Gini Dietrich

Join Chris Brogan for a Special Livefyre Q&A Today

By: Gini Dietrich | March 19, 2013 | 

The Impact EquationYes, I know today is not the third Wednesday of the month, but I have an advisory board meeting tomorrow so had to reschedule around that.

But it’s the third Tuesday of the month so close enough. We’re going to have Livefyre Q&A day!

Today we have Chris Brogan of, well, it’d probably be easier to list what he’s not famous for, but you likely know him because of Social Media 101Google+ for  Business, Trust Agents, The Impact Equation (which he’s going to talk about today), or one of his other 16 gazillion books.

He also is the founder of Human Business Works, is a prolific blogger, is a speaker, and is involved with another 23 gazillion organizations.

If you haven’t yet read The Impact Equation, today is your chance to learn more about it and add it to your list.

If you have read it, today is the no holds barred opportunity to ask Chris anything and everything you ever wanted to know, but never had the chance.

Today’s Livefyre Q&A

At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), Chris is going to be hanging out in the comments so you can ask him anything and everything about the book, his international travels, business, life, writing, or even how he manages to remember things about people most don’t even register (I once saw him have a conversation with a guy who had told him two years before he was a comic book fan…and Chris remembered it before the guy brought it up).

In order to participate, all you have to do is:

  • Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
  • Set a reminder for noon ET today.
  • Order the book so you can get a unicorn and free cupcakes!
  • Create a list of questions.
  • Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Chris will see it and reply to you. You can even join the conversation around questions others are asking, if you like.

We’ll be here for an hour so you can join us the entire time or step in and out during the hour. It’s entirely up to you; just make sure you’re here before 12:59.

Win a Copy

Those of you who participate in today’s Livefyre Q&A (even if you’re late to the party, but not if you’re an Arment Dietrich employee) will be entered in a random drawing for a free copy of the book.

We bought two copies and will give them both away, but you have to participate to be entered in the drawing. Otherwise we won’t know you were here.

Get ready with your questions and join the conversation. And don’t fear! If you missed the live portion of this, we’ll keep the drawing open until midnight PT so you still have time to get in your questions.

Former Guests and Who’s Next

For former guests, check out Margie ClaymanSarah RobinsonMark StoryBeth HaydenSarah Evans, and Stanford Smith.

And following is the lineup through September so mark your calendars! Same bat time, same bat channel.

If you have recommendations on who to fill the open slots, let me know! Our only requirement is they have published a book and it centers around PR, marketing, social media, or entrepreneurship.

See you today at noon!

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • belllindsay

    Woo-hoo can’t wait! This should be a  good one! 🙂

    • HowieG

      @belllindsay I heard questions about the love triangle between him, tiger woods and lindsay vonn are off limits?

      • belllindsay

        @HowieG Howie you are SO BAD!

        • @belllindsay  @HowieG I have to miss this one and catch up later  — I’ll be in a literature class discussing The Scarlet Letter. So it’s sounding like our conversations will touch on similar themes!

        • @dwaynealicie  @belllindsay  @HowieG Such a good book!

        • HowieG

          @ginidietrich  @dwaynealicie  @belllindsay you mean Kindle right? such a good kindle.

  • Very excited!

    • HowieG

      @yvettepistorio I read his book. It has a Ziggy cartoon on page 127. All the rest of the pages are blank.

      • @HowieG Sounds like my kind of book 😉

      • @HowieG  @yvettepistorio Is that not cool? I better give my publisher a call..

  • HowieG

    Didn’t know there was a book involved. Interesting he has migrated from advising companies to advising people on how to build a personal brand I see. I am sure he will never forget this day for the rest of his life. >8)
    I promise to be very professional. But not afraid to ask the tough questions. Like why he prefers agave sweetener vs honey in his tea.

    • @HowieG Killer Dolphins or a cap in the butt of difficult executives. Since @ginidietrich refuses to answer maybe we can get a response from someone else with Internet cred. 🙂

      • @Joshua Wilner/A Writer Writes  @HowieG NO KILLER DOLPHINS!!!

        • @ginidietrich  @HowieG What about Killer Dolphins that use Pinterest…

        • HowieG

          @ginidietrich  @Joshua Wilner/A Writer Writes hahaha! I love that Joshua was lurking on the conversation with thejackb who was blogging btw when most of us were still learning to walk including Mr Brogan.

        • @HowieG  @ginidietrich  thejackb I taught Jack everything he knows about blogging and then he tried to steal my identity, not that it matters…

        • @HowieG  @ginidietrich  @Joshua Wilner/A Writer Writes  thejackb Dang, Josh is a lot older than I thought 😮

        • @Mark_Harai  @HowieG  @ginidietrich  @Joshua Wilner/A Writer Writes  thejackb And feeling older by the minute. Love sharing a work story only to be told “I was in fifth grade” when that happened.
          It is even better when you talk about remembering the space shuttle disasters and they try to correct you because they were only alive for one of them.
          Now get off of my lawn.

    • belllindsay

      @HowieG I want to know if he likes Chobani….. (schoolyard fight!)

  • SpinSucks

    AmyVernon Thanks for sharing Amy! Hope you can join us 🙂

  • SpinSucks

    JonMikelBailey Thanks for sharing Jon-Mikel! Hope you can join us in a few hours 🙂

    • JonMikelBailey

      SpinSucks I will be there.

  • SpinSucks

    woodstreetweb Hope you can join us in a few hours!

  • SpinSucks

    FranchiseKing Thanks Joel!! Hope you’re able to join us 🙂

  • If I can’t make it later, I’ll come and lurk. 😀 Lately I’ve kind of specialized in it.  Have a can’t-budge client deadline tonight. But I do look forward to the conv with C 🙂

    • @Vidya Sury You’re so good to even lurk with us!

  • AuthorDianneDLC

    RT ginidietrich: Today is a fun day! We have chrisbrogan on SpinSucks to talk about The Impact Equation at noon ET

  • susankuhn

    I will lurk while I work. And thx for the schedule of coming attractions.

    • @susankuhn You’re very welcome! I have two slots to fill so if there is anyone you can think of, let me know!

  • robertkennedy3

    Lurking also 🙂

    • @robertkennedy3 Does it count as lurking if you comment?!?

      • robertkennedy3

        @ginidietrich hmmmm, now that you mention it……maybe I DO need to go back to lurk school. 🙂

  • Who is Chris Brogan? 😮

    • HowieG

      @Mark_Harai see Gini that is why I have always like Mark! He is like me!

      • @HowieG What an awesome thing to say, Howie! : )
        (I need your email addy to send you that PayPal 😉

        • @Mark_Harai  @HowieG – I can see I have my work cut out for me.

        • @Mark_Harai  @HowieG Oh boy.

        • @chrisbrogan  I apologize now. They’re called the crazies for a reason.

        • HowieG

          @chrisbrogan  @Mark_Harai that is ok @ginidietrich knows I always say that whenever someone mentions Guy Kawaski.

  • amandag

    So far Killer Dolphins, Unicorns, and Cupcakes have been mentioned. I wouldn’t miss this for the world!

    • @amandag It’s a good thing they haven’t asked if we can eat the killer dolphins. I’m sure that’s coming.

  • Let’s get ready to rumble! I’ll ask the first question. Chris, as a 16 gazillion time author, what’s your number one tip for aspiring writers?

    • @ginidietrich Write the damned book already. It’s amazing how we stall. It’s amazing how we “collect notes” and “do research” and worry. Just write. Make words happen. Not in a journal. Work on the work. (disclosure, I teach a course on writing books – ) .  : )

      • @chrisbrogan It’s funny you say that because I’m like that with my fiction writing. Business book writing takes precedence, which is dumb. I just need to get it done.

        • @ginidietrich – and if you ask yourself why you are delaying, the answers are immediately lacking. That’s how *I* get going, anyhow.

      • @chrisbrogan  @ginidietrich To me the bigger question isn’t about how to write the book but how to sell and market it.

        • @Joshua Wilner/A Writer Writes  Good one!

        • @Joshua Wilner/A Writer Writes  @ginidietrich – absolutely. Getting the book sold and getting people to buy the book is much harder than the actual writing.

        • @chrisbrogan  I expect many published authors would cry if they figured out what their real “hourly rate” was. If you factor in the time it took to put it all together and then adjusted it based on sales I bet it is less than minimum wage.

        • @Joshua Wilner/A Writer Writes  @ginidietrich – publishers have a tough road ahead. But I still think they’re valuable.

  • GITdot

    ginidietrich chrisbrogan I am at #DMS2013 but I want this!

  • Lurking too! At least for now. 😉

    • @EdenSpodek Were your ears burning earlier? We talked about you during our staff meeting.

      • @ginidietrich Hmm, not sure how to answer that one. 😉

        • @EdenSpodek We were talking about your guest post and how to use that same idea to drive offline to online.

        • @ginidietrich Wonderful. I’d love to hear more. I’ve got some related projects coming up.

  • @chrisbrogan Here’s a Q:  Is there anything you think the leaders in tech/SM are overlooking when it comes to the future of the web?

    • @JoeCardillo – they’re all focusing on the tools and not human behaviors. If you’re not reading psych books and sociology books, you’re asking for extinction. : )

      • @chrisbrogan Are there any that you’re reading right now that are particularly relevant?

        • @JoeCardillo – The Power of Resilience by Dr. Robert Brooks is a good one.

        • belllindsay

          @chrisbrogan  @JoeCardillo I’m such a sucker for psych and sociology books –  next on my list “The Wisdom of Psychopaths”

        • @chrisbrogan  @JoeCardillo I’d add Thinking Fast and Slow by Daniel Kahneman. It’s intense, but super insightful.

  • Yesterday (I think it was yesterday) you wrote about how The Impact Equation works when you’re looking for a new job. How does it work for business development?

    • @ginidietrich – for business development, how you can use the Impact Equation is you can work on how to make your ideas stand out, how to reach more people (via sites and platforms, I’d offer), how to really get your message repeated (which is hard when seeking clients, unless you tell THEIR story), how to really boil down what you’re doing for folks, and how to get them to trust you and feel they’re like you in some way. 
      Most times, we use our attempts at selling to justify the needs of our own ego, where we could use that moment to really connect with the minds of people who need our help.

      • @chrisbrogan Man. Your second paragraph is so true for so many of our clients. I’m going to point them to this. And make them read your blog.

        • @ginidietrich – very kind. The thing is, almost all business is the conjoining of our flaws right in front of other people. It’s making these flaws helpful, or diminishing the ones you can’t use that will get us more business.

        • HowieG

          @ginidietrich  @chrisbrogan he is such a marketer Gini!
          He said ‘Always focus on the needs of the customer’

  • belllindsay

    Hi @chrisbrogan – you write in “The Impact Equation” about how Brett Rogers loves rivers, to the point that he’s built his life around exploring and documenting them. What’s YOUR river?

    • @belllindsay – my river is figuring out how to help people 35-75 realize they’re very valuable and that they have a lot more to offer the world.

      • belllindsay

        @chrisbrogan Amen brother. 😉

        • HowieG

          @belllindsay  @chrisbrogan uhm Mitt Romney said 47% of them were not worth that. Can you help Mitt find his river please?

        • belllindsay

          @HowieG  @chrisbrogan I don’t think he was talking about us old people, Howie. 😉

        • @HowieG  @belllindsay – If I can bring a burlap sack and some rocks.

        • @belllindsay  @HowieG  Once you start pushing 50… 😉

        • belllindsay

          @Joshua Wilner/A Writer Writes  @HowieG Hey NOW!!

  • Chris, 
    What is one tip you would give to anyone in the digital media industry? 

    • @riatarded – get your damned websites mobile responsive now. If you’re shirking mobile, you’re asking to be invisible.

  • Ok I don’t even know how it logged me in through this account but I can roll with this!

  • BobFarnham

    I’m not able to find today’s broadcast on Livefyre. What am I doing wrong?

    • @BobFarnham – you’re on it.

    • @BobFarnham It’s here! You ask questions right here and Chris will answer them.

      • @ginidietrich  Kudos to you and Chris for organizing this! I miss you!

  • HowieG

    My question Chris is the new book seems to be focused on helping bloggers and content creators standout from what I call Clutter or Noise etc. With 24 hrs a day a fixed time allotment (until I am president of course) and so many options for content consumption it seems to me only the best will ever succeed. I know of about 200 great blogs but I only read 4-8 a day. The average person most likely will never succeed. It is a very sad but blunt fact. So isn’t 99% of the blogging mostly aimed at helping with SEO?

    • @HowieG – Why do you have to consume so many? I wouldn’t. So the goal is this: finding a way to be on the “go to insider” list for people. My newsletter is what most people anxiously await every Sunday like it’s Christmas morning. Sunday. Who knew? But it’s because I share value there in a very personable way.

    • @HowieG Best written or best marketed…

  • Hi there Chris! Great to see you here. *waves from Ohio*

    • @allenmireles = hiya Allen. Welcome to the shindig. : )

  • People of earth: if you’re following up over and over on threads below, I’m doomed to miss some of your questions. Feel free to start a new question as a new comment. : )

  • I’m on the same path as you, in terms of being an entrepreneur, building a business, speaking, writing books, and coaching a team of talented people. One of the things I find most challenging is people (both clients and employees) work with us for me. It’s very flattering, of course, but it’s not scalable. How have you had success taking your HUGE brand and providing ways for people to work with your company, but not necessarily directly with you?

    • belllindsay

      @ginidietrich Really great question. Not just saying that because you pay me. 😉

      • @belllindsay Well, you know it’s a big struggle for us. People say to me all the time, “Oh what a terrible problem to have.” It’s not a terrible problem, but it’s a challenge just the same.

    • @ginidietrich – this personal business revolution is a challenge. I’ve already experienced it many times over the last few years. I say it like this: 
      I’m Coke. Person X is root beer. Root beer is awesome, unless you want Coke. 
      Turns out there’ s no *easy* way to fix this, but I can tell you that are ways to make it work better. For instance, I charge a ton more than most people. I do that so I won’t have as many clients as most people. So, when someone gets over vomiting at my price and tweeting their friends that I’m insane, I then recommend a business partner or colleague who usually charges at least one less zero than me. Problem solved. 
      The other trick is learning to scale. I’ve MOSTLY stopped consulting (picked up two clients in the last little bit, but that was an accident), and started educating. Why? Because that’s one way to scale. So are books. Another is finding ways to train teams. John Jantsch does this masterfully at

      • @chrisbrogan Huh. That’s a path I’d never even considered. Of course, don’t let my team here see this…they might think I’m shutting down the marketing communications firm!

        • belllindsay

          @ginidietrich  @chrisbrogan Hey now!

        • @ginidietrich – well, don’t let your team know that they account for a lot of overhead for very little margin when you do the math. : )

        • belllindsay

          @chrisbrogan  @ginidietrich *stabs self through heart*

      • HowieG

        @chrisbrogan  @ginidietrich this is no different than being a celebrity or actor. goonth had blogged about the world that is Beyonce from her music to perfume to clothes to movies etc. She scaled up her ecosystem. Oprah did it too. Gini you are Beyonce and Oprah combined!

        • belllindsay

          @HowieG  @chrisbrogan  @ginidietrich  goonth Wait a second. My son told me *I* was the Oprah of this industry. 😉

        • @HowieG  Oprah is the example I give when I talk to business advisers about it. Also, the big PR firms started with two guys and scaled beyond the two of them. So I know it can be done. I just don’t know how.

        • HowieG

          @ginidietrich you need a Robin is all.

        • @ginidietrich  @HowieG – it’s harder than Oprah, and yet not. Because she doesn’t have to do anything except introduce new celebrities. But the celebrities MUST step up. You introduce a soggy piece of bread, and you get nothing.

  • BobFarnham

    Try? There is not try. There is only do, or do not… YodaDo you feel you’ve figured out how to get out of your own way when it comes to taking on new projects. If so, please share. I’ve had a significant opportunity materialize yet I catch myself sabotaging it. What’s with that?

    • belllindsay

      @BobFarnham Love this one!

    • @BobFarnham – we sabotage for lots of reasons. What I’ve done is work on me. Saw a shrink. Took drugs for a while (the prescribed kind). Learned more about Buddhism. Learned to chant every day. Untangled from lots of crap. And in the process, I have a much more powerful sense of what I can do well and can’t do well, and that makes the world magical. 
      If I didn’t get the gist of the question, feel free to re-ask in a new comment.

      • belllindsay

        @chrisbrogan  @BobFarnham Interesting – because I always cop to what I *don’t* know – and then feel like maybe I shouldn’t be telling people what I don’t know. Know what I mean? We simply can’t all know everything!

        • @belllindsay  @BobFarnham – who cares? They don’t. They want you to solve a problem. They’re not asking you to sit on their couch.

        • belllindsay

          @chrisbrogan  @BobFarnham Unless they’re my shrink. 😉

  • BobFarnham

    An Aside
    Can you give us an update on how you’re healing? Have you gotten on your bike yet?

  • belllindsay

    @chrisbrogan  People have been ‘predicting’ the demise of traditional media for years. I don’t see that demise happening, instead trad media is evolving (and, in fact, now own many of the newer digital models). What are your thoughts on traditional media’s longevity?

    • @belllindsay – it’s not a question I worry myself with. I look for one thing: impact. I was thinking a little while back about paying for a radio show. Not sure if you know this, but MOST the radio shows you hear with non-name-brand people are paid for by the host, and then the host sells ads against it. 
      Then I saw Mary Meeker’s report from KPCB about the 52 unclaimed minutes in the car and decided to relaunch a podcast ( ). So, instead of going traditional, I did my own platform.
      That said, I’ll be publishing at least two more books via the traditional channel because they have better distribution. 
      I don’t care who demises. I ONLY care about distribution, and what I can yield from it.

  • @chrisbrogan to your comment about mobile as a critical part of the equation. How are you seeing mobile used most successfully today? Are there trends developing that you’re noticing?

    • @allenmireles – mobile is simply a delivery method. If your site looks silly via mobile, you’ve pushed away someone. 30% or more of people (I can never find the right stat for this) are starting their search for you via mobile. Why give them a cruddy experience. After that, brevity. We talk too much. We create too long an everything.

      • @chrisbrogan God knows I am guilty of the talking too much part. Sigh…

  • Google Glasses. Thoughts?

    • @JoeCardillo – as cyberpunk becomes more and more real, I want to eat some just like you do. But I don’t know. It’s nothing to worry about for a while. The thing to think about is this: real world. Think about physical world media. Nest is that. So are Makerbots. There’s a lot more PHYSICAL stuff happening lately.

  • @chrisbrogan Tell us more about the class you teach about writing books. I hadn’t realized you were doing that.

    • @allenmireles – welcome to the hell of business. No one sees all the stuff I’m doing. : ) It’s called “Write Your Book, Already” ( , and it’s 16 weeks of pure meat and no fat. Lots of fun.

      • @chrisbrogan One of my goals is to write a book and I have made the mistake of committing to @ginidietrich to have the outline done by end of year. You may see me in that class…

  • What have you learned most about writing books … from Social Media 101 to today?

    • @ginidietrich – well Trust Agents came first. I learned from that what I should do better (distill ideas). I learned from Social Media 101 that I needed to organize better. I learned from Google+ for Business never to write about a bleeding edge technology unless you really love rewrites. I learned from Impact Equation that people will always see what they think you are, not what you demonstrate that you are. I learned from It’s Not About the Tights that I can sell my own books my own way and make a dent in the universe. I also learned that a book without a back-end business in mind is like going to the club to kiss but not have sex.

      • @chrisbrogan Nice analogy. LOL!!

        • @ginidietrich – it’s all about the hats.

        • @chrisbrogan I can’t believe it took 26 minutes for the hats to come up!

      • KevinVandever

        @chrisbrogan  @ginidietrich Yes, the back-end business is missed in web site and mobile development, too. It’s even worse than going to the club to kiss, but not have sex. It’s like going to the club thinking you’re having sex, but only kissing. Something like that.

      • KatherineBull

        @chrisbrogan  @ginidietrich Awww..Chris! I thought you were all signed up for G+for Business, third edition. 😉

  • EdenSpodek

    EdenSpodek MarsUptown SpinSucks Oops, wrong link:

  • belllindsay

    Further to your response to @allenmireles  below on brevity: while I agree – I still can’t wrap my head around Vine. Six seconds? Hardly worth it IMHO. How can organizations adopt Vine (or should they?)

    • @belllindsay  @allenmireles – Twitter was just as stupid in 2006 when I started saying it was amazing. Again. It’s never about this or that tool. Vine could help a LOT of industries give a simple view of something that’s better told visually.

      • belllindsay

        @chrisbrogan  @allenmireles Ha! Point taken. 😉

    • @belllindsay  @allenmireles And @chrisbrogan please explain the ice cube tray to me. 😉

      • @EdenSpodek  @belllindsay  @allenmireles – just a wee tiny ice cube tray in my new wee fridge. My MAIN fridge died. So instead of replacing it, I bought a wee one. 4 feet or something.

  • Dogs vs cats vs babies. Who wins on social media?

    • @riatarded – Grumpy Cat. Duh. : )

    • @riatarded – there’s a nugget of reality to that answer, by the way. People seem to love cynicism.

  • When we were together in Norway last year, I experienced something amazing about you. You remember the little, tiny details about people that most people don’t even hear. How do you do that?

    • @ginidietrich – when you learn how not to be afraid of how people perceive you, you gain a LOT of space in your brain for absorbing what’s best in everyone around you. When you’re not proving anything, you can learn a lot.

      • HowieG

        @chrisbrogan  @ginidietrich I bet if I knew your Meyers Briggs profile that would explain it more than your comment there Chris. People are often macro or micro focused and some of us are blessed with sharp memories for different things. I am pretty sure we couldn’t develop photographic memories vs being born with them. But i could be wrong.
        I am good at remember little things about people but have to work at remembering names.

        • belllindsay

          @HowieG  @chrisbrogan  @ginidietrich Names..?? Out of my head in .05 seconds of introduction. It’s *terrible*!

        • @HowieG  @ginidietrich – I dunno. I answered it the way I know how. I’m great with names. I have no idea where I parked.

      • @chrisbrogan  @ginidietrich This is an important reminder. I suck at this.

  • belllindsay

    Going to print this out and frame it: “I learned from Impact Equation that people will always see what they think you are, not what you demonstrate that you are.” SO true!!

    • @belllindsay – but don’t dwell on it. Instead, realize that you have to sell you a SHIT ton more than you do, to correct for people’s misunderstandings.

      • belllindsay

        @chrisbrogan Yup. I’m loving that.

        • @belllindsay – so is McDonalds.

        • belllindsay

          @chrisbrogan Ouch! 😉  (now I want a Quarter Pounder)

    • @belllindsay That sounds like something Julien Smith wrote. @chrisbrogan ? I have a copy on my to-read list.

      • @EdenSpodek  @belllindsay – get reading. : )

        • @chrisbrogan  @belllindsay I’m waiting for you to sign my copy. 😉

  • Alright. Let’s talk speaking. I get super bored with myself even though I know the topics I speak on are new and fresh to my audiences. How do you keep yourself from getting bored?

    • @ginidietrich – one way is to never use slides and to work with the energy in the room. Most all of my speeches are unique to the experience. That keeps you working from domain knowledge instead of working from memory. It’s the only way to fly. : )

      • belllindsay

        @chrisbrogan  @ginidietrich “working from domain knowledge” – can you break that down Chris?

        • @belllindsay  @ginidietrich – there’s what you know, and there’s what you repeat. 
          Gini – as for your workshops, then throw it out and start with beginner’s mind. I bet you’d rework everything if you started as if today was day one. OR, stop selling those workshops and sell the 201. My event in nyc is pure 201.

      • @chrisbrogan I do that with my three hour workshops, but man. I hear the same qualms over and over again and I get bored.

        • BobFarnham

          @ginidietrich  @chrisbrogan The first thought that came to mind from your response was, “Maybe you’re talking to the wrong people.” After watching Simon Sinek’s video, it became clear to me that I was spending all this energy talking to the laggers rather than talking to the early adopters. I’ve changed my approach and find things are much different – in a good way.

  • I’ll go right for the gut. You were one of the very first people to really ride the wave of social media and use its promise of increased collaboration and better relationships, responding to every tweet and interaction – and then there was the Grand Experiment. People reacted, um, strongly to that. 
    Was that simply part of the maturation process we’re experiencing in social? That direct peer-to-peer contact simply doesn’t scale in the way that we all imagined in those early days?

    • @jasonkonopinski – if I hadn’t learned a thing since the 1990s when I started journaling, I’d be a shitty teacher. Learning to unfollow 131K people made me more responsive, gave me back a chance to interact better, and freed up my DMs from mountains of spam every time someone accidentally clicked something stupid. 
      I think there are millions of ways to use the tools. In my case, I choose to respond more than read.

      • @chrisbrogan Aye – it’s part of the reason why I bristle at the “best practices” dreck that gets pushed out there so often.

    • BobFarnham

      @jasonkonopinski Along those lines, I’m wondering if our business models NEED to have continued growth. Can a company get to a sustainable point and then level off? Or is growth necessary?

      • @BobFarnham  @jasonkonopinski – you can definitely just make a lifestyle business. That’s my intent at this point.

        • BobFarnham

          @chrisbrogan Is that what Human Business Works is all about?

    • HowieG

      @jasonkonopinski i mentioned that we only have 24 hrs in a day a finite time to connect with anything we engage with. Social has never been scalable. The latforms aren’t scalable. Starbucks with 30 million fans reaches thousands a day on Facebook and the average fan participates on the page once every 2.3years. Social media is not a mass/broadcast medium. It is actually a bazillion micromedias hooked together. Even something viral might takes months to reach millions of views..which isn’t viral to me.

  • edwardmbury

    ginidietrich chrisbrogan SpinSucks What will emerge at the # 5 social media platform in 2013?

  • Let’s talk March Madness…who are you rooting for?

    • @yvettepistorio – Caesar.

    • @yvettepistorio – I write 4000 words a day, produce an almost-daily podcast, and respond to almost every message I receive, plus actually run a company, write books, and speak. I have no idea what is this sports that you speak of. : )

      • belllindsay

        @chrisbrogan  @yvettepistorio Jeee-zuz.

      • @chrisbrogan  @yvettepistorio I lack the sorts gene. I have no idea what is happening in sports, nor greatly care.

        • BobFarnham

          @allenmireles  @chrisbrogan  @yvettepistorio No sports gene? Maybe Monsanto or Dow could fix that?

        • @BobFarnham  @chrisbrogan  @yvettepistorio Wasn’t complaining about the lack of sports gene. I got double the ammount in creativity. Happy with that.

    • HowieG

      @yvettepistorio creighton of course who else?

      • belllindsay

        @HowieG  @yvettepistorio I *despise* March Madness. #harumph

        • @belllindsay  @HowieG  And it despises you!!!

        • @yvettepistorio  @belllindsay  @HowieG I only care about rugby and the BoSox. 😀

      • @HowieG  @yvettepistorio CREIGHTON!!

      • @HowieGMy college didn’t have sports so I go with whatever name or city I like better…

        • belllindsay

          @yvettepistorio  @HowieG “My college didn’t have sports” – how is that even possible???

        • @belllindsay  @HowieG It’s an art college, duh!

        • belllindsay

          @yvettepistorio  @HowieG Not even ping-pong?

  • belllindsay

    Speaking of March Madness….in January Gini instituted a “Get Moving” plan for us. We have real, concrete goals that we are measured on, as well as ‘mystery incentives’ to keep us motivated. Why is movement – fitness – so important?

    • @belllindsay – because our bodies move our brains around and what we eat fuels us. I was talking to a chef recently who went completely raw vegan for quite a while. The girl he was with at the time had a daughter, also eating raw vegan. The kid would stay up til 11pm. Know how they got her to sleep earlier? Gave her a slice of bread. Pow. Instant lethargy. 
      What you eat is how you live. I’m writing a LOT about that lately here:

      • belllindsay

        @chrisbrogan Yes, I knew that you had made a lot of changes in your life, health and otherwise, love the ‘bread’ story – man, I adore carbs. Congrats on those changes BTW, I hope to one day make one and stick with it longer than a week. 😉

        • @belllindsay – make it a lifestyle decision and not a diet and you will.

      • @chrisbrogan  @belllindsay And I read a study that showed how sitting at your desk for more than eight hours a day is worse for you than smoking a pack of cigarettes a day. It’s important to me my team be healthy, both emotionally and physically!

        • @ginidietrich  @belllindsay – it’s magical that you have that cultural initiative, Gini. Bravo!

        • belllindsay

          @chrisbrogan  @ginidietrich Notice she doesn’t mention “psychologically” healthy. LOL

        • belllindsay

          @ginidietrich  @chrisbrogan So if I get that stand-up desk Gini can I keep smoking..!? 😉

        • KatherineBull

          @ginidietrich  @chrisbrogan  @belllindsay What if I sit at my desk AND smoke a pack of cigarettes? Is that bad?

        • belllindsay

          @KatherineBull  @ginidietrich  @chrisbrogan I think I’m in love with you Katherine. 😉

      • @chrisbrogan  @belllindsay An 8:30 AM bedtime is great, until your kids need help with homework and then that is shot to hell.

        • @Joshua Wilner/A Writer Writes  @belllindsay – that’s a choice. The kids can get help earlier.

        • @chrisbrogan  @belllindsay In between dinner, one extra curricular activity…
          Most things are a choice, but that is a topic for a different day.

      • BobFarnham

        @chrisbrogan  @belllindsay I share this because I’ve been following your interest in healthy living…
        Sadly, we are losing control of our food production in this country. GMOs (genetically modified organisms) are in 70% of everything in the grocery store. Countries around the world have banned it outright. The US doesn’t even require that it be labeled. Tomatoes with fish genes is not “all natural”. If given the choice, I wouldn’t buy that tomato. But not knowing, I have no choice. Check out what we’re doing in Vermont about it –

  • Biteometer

    ginidietrich chrisbrogan SpinSucks We want to know what Chris’ favorite post-workout cupcake is?

    • ginidietrich

      Biteometer Asking it for you!

      • Biteometer

        ginidietrich Thank you, Gini.

    • chrisbrogan

      Biteometer – there are yummy vegan cupcakes in Newburyport, MA. Those.

      • Biteometer

        chrisbrogan We’ll have to bike up there to try some.

        • chrisbrogan

          Biteometer – totally worth checking out. I have NO idea the name of the place. Something like Natural Grocer or something.

  • We have the same publisher. Should we gossip about her now?

    • @ginidietrich – I love Katherine Bull. I’d take a bullet for her. She’s got a great perspective and is pushing the envelope inside a stodgy division. : )

      • @chrisbrogan I love her, too! She’s become a very good friend.

        • @ginidietrich – that’s how it should be. It’s a relationship.

        • KatherineBull

          @chrisbrogan  @ginidietrich I love you guys!!!!! I try not to have favorites but…well, don’t tell @djwaldow

        • @KatherineBull  @chrisbrogan  I will never tell djwaldow you said we are your favorites!

        • belllindsay

          @ginidietrich  @KatherineBull  @chrisbrogan  djwaldow Me neither.

        • @belllindsay  @ginidietrich  @KatherineBull  @chrisbrogan I won’t tell DJ either. Wait …

        • KatherineBull

          @djwaldow  @belllindsay  @ginidietrich  @chrisbrogan DJ is the best! And, pretty good at that thang called “email marketing.”

  • @chrisbrogan Why Medium? What does it offer that other platforms don’t? I’m curious.

    • @EdenSpodek – my thoughts on it are here: . Simplest answer? Simple. It’s the opposite of WordPress. It’s simple and clean and typographically foolproof.

      • @chrisbrogan Thanks!

        • @EdenSpodek – it won’t change the world. It’s just pretty. And the other thing I *LOVE* is that it’s pushing the conversation-first agenda. Only instead of conversations, we have to call them “collections.”  No long do we follow a person. We’ll follow ideas. That’s a huge detail. That’s the REAL reason. : )

  • How often do you unplug completely from the web & technology?

    • @JoeCardillo – not very often. I just don’t use it obsessively like most of our kind. I use it to tell the stories I want to tell, not to “never miss a nugget of information.”

      • BobFarnham

        @chrisbrogan  @JoeCardillo Crap… so that’s what I’ve been doing wrong. 😉

  • Are you finding your way back to Facebook after the Google+ experiment? Or does it really matter to you?

    • @ginidietrich – not for business. I have a few groups there for my courses that I wished I’d started on G+, but communities only recently launched. I don’t like FB much. It’s never done a thing for my business. So, I’m there because sometimes one has to be there, but Google+ is still my platform for long form interaction at present.

      • @chrisbrogan I like it better because you can have better and deeper conversations. And, of course, the search results (not that I’m competitive about that or anything).

        • @ginidietrich – precisely so. One platform gives you pure access to the #1 search engine in the world. The other is a secret island like AOL. Remember when we were all on there? Right.

    • BobFarnham

      @ginidietrich @chrisbrogan I still struggle trying to design a balanced approach to the use of the platforms available. I think I’d prefer a more crafted approach to publishing to Pinterest, Facebook, Twitter, Google+, LinkedIn and the like. QUESTION: Are we better off mastering the balancing act? Or, is there another approach?

      • @BobFarnham  @ginidietrich – why? Once you craft it, someone will make something and break it. Why have 5 platforms? Are you REALLY getting leads and business on them all? I bet you $109824019240894 you’re not. So, kill the underperformers. Leave some ghost towns around. And double down on what’s working.

        • BobFarnham

          @chrisbrogan  @ginidietrich Timely advice as the significant opportunity I mentioned earlier really needs the service I can provide on my most productive platform… You might find it interesting – a project to save the world without a Super Hero.

  • belllindsay

    How do you squish everything you do into your life PLUS have time for friends and family?

    • @belllindsay – easy cheesy. I don’t read shitty blogs. I don’t have a TV. I don’t worry that I missed a tweet. I don’t go to “pick your brain” lunches. I don’t do a lot of things. “NO” is like the best sex you could ever have. Every day. Say it often.

      • belllindsay

        @chrisbrogan I do. To my husband.

        • @belllindsay – well, that’s a whole other thing. : )

      • @chrisbrogan  @belllindsay Saying “NO” is probably the most powerful lesson you can learn at least it was for me.

        • belllindsay

          @EdenSpodek  @chrisbrogan Yes, true, it was a hard lesson for me to learn also, I’m still not perfect at it, yet getting old sure has helped in that regard.

        • @belllindsay  @chrisbrogan I’m still learning and well, let’s not discuss the old part. As for having a good memory two of us in this thread have a birthday coming up soon. Maybe it’s an Aries trait. 😉

  • Ha! I just got a question from Twitter from @Biteometer . “We want to know what Chris’ favorite post-workout cupcake is?”

    • @ginidietrich  @Biteometer – just had a vegan cupcake from my local health food store. Man that was tasty. jcqly turned me on to them. : )

  • And @edwardmbury asks, “What will emerge at the # 5 social media platform in 2013?”

    • @ginidietrich  @edwardmbury – is “I don’t care” a mean answer? But I don’t. Counting this is like asking if Wolverine could beat Superman in a fight. It doesn’t get you money.

  • Chris, if you were a tree, how many times have you been properly in love?

    • @jonmikelbailey I don’t even know what that means.

      • @ginidietrich It’s a Barbara Walters Piers Morgan mashup.

    • @jonmikelbailey – is the answer to this “grapes?”

  • And nathanmatthews asks, “Who makes best wings in Buffalo?”

    • @ginidietrich  nathanmatthews – um… batman.

    • @ginidietrich  nathanmatthews My brother-in-law

      • @jonmikelbailey  @ginidietrich  nathanmatthews THE ANCHOR BAR.

        • @jasonkonopinski  @jonmikelbailey  @ginidietrich  nathanmatthews Really? My husband and son tried it when they went to see Springsteen their last May. They were disappointed… in the wings, not The Boss.

        • @EdenSpodek  @jonmikelbailey  @ginidietrich  nathanmatthews It’s been years since I’ve been there, truth be told.

    • @ginidietrich  nathanmatthews except technically now he lives in Chicago, but when he is home, he makes the best wings! The best Jerry!

      • @jonmikelbailey  He should come to my house and make some!

        • @ginidietrich  @jonmikelbailey That you won’t eat? 😉

        • belllindsay

          @jasonkonopinski  @ginidietrich  @jonmikelbailey Tofu wings?

        • @jasonkonopinski  @jonmikelbailey My guests will eat them.

  • Anything you think is overhyped for 2013? Anything that is worth all the hype?

    • @JoeCardillo – everything is overhyped. We live on hype. Everything is a killer or a crusher. Who cares? Nothing I read on Mashable makes me a satisfied business relationship.

      • belllindsay

        @chrisbrogan  @JoeCardillo Right!?? God, I get really sick of it.

  • Serious question… we are all inundated with new tech and platform requests. What is the one thing you would suggest the busy overwhelmed small business owner needs to focus on while using tech in marketing?

    • @jonmikelbailey – ignore those requests. Work on email marketing, a blog, and maybe one serendipity engine (either Twitter or Google+). MAYBE also YouTube. Throw the rest out unless you have a rock solid reason to be there.

      • @chrisbrogan  @jonmikelbailey YES!!

      • @chrisbrogan That should be the content for every blog post about social media.

        • belllindsay

          @jonmikelbailey  @chrisbrogan I thought it was. 😉

        • @belllindsay  @jonmikelbailey  @chrisbrogan Did someone say email? cc @ginidietrich

  • Chris, I don’t blog enough and it bothers me. Are you in the school of thought where you think 1 theme is the way to go or is it ok to have a few? Also, I saw that you write 4k words a day — what outside influences, if any, inspire you to write?

    • @Matt_Cerms – write from a big theme and you’ll never run out. I write from the mindset that I’m trying to be helpful. You never run out of it.

    • @Matt_Cerms – and my influence is always, “Hey, I just figured this thing out and I bet I could help you with it.” When I write from ANY other frame, what comes out is either selfish or shit or often both.

  • Don’t anyone ask about LinkedIn. It’s a great tool ruined by the users. LinkedIn is like wearing hot dog pants to the dog park.

    • @chrisbrogan You have the best analogies!

      • @ginidietrich – if you can’t be smart, be the analog. : )

        • @chrisbrogan  @ginidietrich How did users ruin LinkedIn? I used to think of it as an electronic rolodex for business contacts and didn’t pay much attention otherwise. I’ve been exploring it again and having a closed group for our students has been working well.

        • @EdenSpodek  @ginidietrich – it’s a bunch of leg humpers looking for business without earning the relationship.

        • @chrisbrogan  @ginidietrich True. I wish we could get rid of all those strangers who keep wanting to connect without even knowing how to say “hello” first.

        • @chrisbrogan  @EdenSpodek  @ginidietrich And yet, I had a conversation with a colleague just yesterday, whose clients (engineers) are using groups to real advantage. So, there’s still value there even if you have to work to find it.

        • belllindsay

          @allenmireles  @chrisbrogan  @EdenSpodek  @ginidietrich I have no love for LinkedIn. Never have.

        • @belllindsay  You messaged me there today. ;p

        • @chrisbrogan  @EdenSpodek  @ginidietrich Little golden nuggets throughout, Chris – Awesome brain picking session, bro : )

        • belllindsay

          @EdenSpodek Doesn’t mean I love it. 😉

  • bobbiklein

    Any thoughts as how to attract more affiliates? I know higher commissions and treating them well. Anything else?

    • @bobbiklein – no. Wish I knew. Give them a lot of love. Give them TOOLS to make their selling easier. Now that I think of it, the programs I wish would do that don’t, and thus, I ignore them.

  • belllindsay

    I see social media (digital whatever) getting so cynical and dark these days. Everyone hates on everything. Tall Poppy Syndrome abounds. Why is this do you think? Are people sick of it – or struggling for success (and hating those who win)?

    • @belllindsay – I think people are getting cynical because their bellies are getting more empty. If you just tweet and hope to make money, you’ll be in that beautiful BestBuy blue shirt by the end of the year. Watch how many people fold back into mainstream day jobs. You’ll see a LOT of it this year.

  • KatherineBull

    @chrisbrogan What are your thoughts on the future of video as a learning mechanism? Seems like the “kids” generation, i.e. anybody younger than me, like to learn via video versus books.

    • @KatherineBull  It’s a good thing you weren’t here earlier! We talked about you behind your back!

      • KatherineBull

        @ginidietrich I already saw that. At least it was good talking vs. “OMG..isn’t she you know a XX”

        • @KatherineBull LOL!!

        • KatherineBull

          @ginidietrich Plus, I was busy doing something else. 😉

      • @ginidietrich  @KatherineBull There seems to be a lot of behind-the-back talking today.

        • @EdenSpodek  @KatherineBull It was all good about you too, Eden love!

    • @KatherineBull – my kids LIVE on YouTube. If I ask a question, they go to YouTube not google. Note that I didn’t say “an amazing Pearson” learning platform. If I were helping a company right now, I’d tell them to look at and master what Vevo just pulled off. One of the best stories of 2013 that no one’s writing about.

      • KatherineBull

        @chrisbrogan That makes sense. I’ll look at Vevo’s story.  Do you think that applies as well to professionals? How are they learning?

        • @KatherineBull  @chrisbrogan When I speak to business owners, I always ask where they go for their information. YouTube is always first and then Google. It used to surprise me how many people said YouTube. Now I realize it’s just because human beings are visual learners.

        • KatherineBull

          @ginidietrich  Do they go there because it is free or because they really get good information? I went to YouTube to find out how to teach Miss M how to tie her shoes. I’m a right-y, she’s a lefty. I found some videos but they didn’t really help me help her. (She still wears velcro tennis shoes!)

        • @KatherineBull They do it because they learn how to do things they didn’t know how to do. One guy told me he learned how to pick a lock. I didn’t ask questions.

        • @KatherineBull Also…I’ll make a video to show you how to teach her how to tie her shoes. I do it lefty.

        • KatherineBull

          @ginidietrich Howz about I send her to Chicago and you can teach her how. I’ll go to Mexico. Deal?

        • KatherineBull

          @ginidietrich I would’ve liked to have known that when I locked myself out of my house when I was six months pregnant and had to stand on the garbage can to crawl thru the window. (I was so broke then I couldn’t afford a locksmith. True story)

  • It seems that there’s been an overall sense of disillusionment on the social web, especially when it comes to the bait and switch of prominent bloggers. There’s this point when the content *shifts* once audience hits an certain saturation level. 
    No real question, just a comment. 🙂

    • @jasonkonopinski – getting tied up in the soap operas of bloggers is like caring about the personal lives of professional wrestlers (which, oddly I care about Diamond Dallas Page, but that’s different). Who cares? If you don’t like them, leave. If you want to learn from them and they’re not teaching you what you need, leave. They’re not the problem. You are. Always. (You being everyone). 
      We come here to work, not hold hands.

  • If you liked our chat today, would you do ME one favor? Would you share this via Twitter or whever you have the audience? – . It’s for a really good cause.

    • @chrisbrogan Happy to.

    • belllindsay

      @chrisbrogan GREAT cause! I’ll share this everywhere. 😉 Thanks for the chat Chris, really enjoyed it!

    • @chrisbrogan Sure, what a great cause. I hope it spreads beyond San Diego.

      • @EdenSpodek – it will if it gets funded.

  • Alright boys and girls. Our hour is up. Tomorrow we’ll do a random drawing for two copies of The Impact Equation. 
    Thank you, Chris, for joining us today! It’s an honor to have you hanging out on Spin Sucks.

    • @ginidietrich – The pleasure was entirely mine. It means a lot to me that you asked. I admire you a great deal.

    • @ginidietrich Well done!

    • BobFarnham

      @ginidietrich @chrisbrogan No time to spare… Tweeting link in appreciation – Thanks Chris – (Keep doing Media Hacks btw)

      • @BobFarnham  @ginidietrich – Media Hacks is my favorite hour online. : )

        • BobFarnham

          @chrisbrogan  @ginidietrich One of mine too. What would happen if more of us could participate in Media Hacks in the chat window. Reward a few dedicated evangelists 😉

  • BobFarnham

    Tech Question: Does this thread remain here? If not, where can we access it later? Next time I’m definitely drinking a double espresso ahead of time!

    • @BobFarnham It remains here! For all eternity. And, when we do next month’s Q&A, I’ll link to it in that blog post. Or you can just search “livefyre Q&A” or “chris brogan” in the search bar up there ^^^^ and you can find it.

  • djwaldow

    ginidietrich belllindsay you did, huh? Mentioned in the same Livefyre Q&A along side chrisbrogan? Wait just a minute. What did you say?

  • BobFarnham

    @belllindsay I particularly appreciated your contribution today. Thanks for the effort.

    • belllindsay

      @BobFarnham My pleasure Bob! 🙂

  • chrisbrogan

    nateriggs – that was an hour ago. : ) Hooray for Buffer!

    • nateriggs

      chrisbrogan Bummer. Sorry I missed tweeted.

      • chrisbrogan

        nateriggs – oh it’s all good. I’m mostly teasing Buffer, not you. : )

  • You could write an ebook of just Chris’s quotes that would be valuable insight to anyone wanting to know about social media and how it can help your business… Chris was in rare (funny) form today… I didn’t know he was such a fan of Linkedin 😮

    • @Mark_Harai Such a good idea!

      • @ginidietrich  @Mark_Harai Has anyone done a post on “Why IS LinkedIn such a wasteland for good conversation?”

        • @JoeCardillo  @ginidietrich Joe, I think you should step up to the plate and crank this one out, Joe  : )
          Chris did cover that in a few words;
          “It’s a bunch of leg humpers looking for business without earning the relationship.”
          Title Ideas:
          “Social Network for Leg Humpers”
          “Hump Your Way Way to Success”
          “1000 Ways to Get Socially Humped Today”
          So many different directions you could take this post ; )

        • @Mark_Harai  @JoeCardillo  @ginidietrich Ha. I howled out loud when I saw this…it’s a good thing I’m not in an office much, otherwise they’d have me committed.
          The lead image would have to be a picture of a tiny dog w/a LinkedIn sweater humping someone’s Nikes

  • @chrisbrogan Sorry for being in and out — I had to run to lunch and then a meeting. Thanks for the advice, Chris. Writing to serve or to help in some way really hits home. And thanks @ginidietrich for making this happen! #YouRock

    • @Matt_Cerms  I have some thoughts on blogging that are similar to Chris’s. If you buy me a margarita, we can talk about it.

      • @ginidietrich I think that’s totally appropriate since I owe you Mexican. We should go to Big Star soon.

  • ceslsu

    ginidietrich SpinSucks So you’re hyping Math books now?

    • ginidietrich

      ceslsu Math books? Whatcha talkin about, Willis?

      • ceslsu

        ginidietrich Impact Equation … sounds like Quantum Stats!

  • mikekmcclure

    Man, sounds like I missed a leg humping good time!

    • @mikekmcclure You could definitely say that!

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  • We have two winners! @JoeCardillo and @EdenSpodek ! Send me your mailing addresses and I’ll get you books next week!

    • @ginidietrich  @JoeCardillo Thanks Gini! Congrats Joe!

    • @ginidietrich  @EdenSpodek No way! That’s awesome. Thanks Gini =)

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