Gini Dietrich

Join Chris Brogan for a Special Livefyre Q&A Today

By: Gini Dietrich | March 19, 2013 | 
347

The Impact EquationYes, I know today is not the third Wednesday of the month, but I have an advisory board meeting tomorrow so had to reschedule around that.

But it’s the third Tuesday of the month so close enough. We’re going to have Livefyre Q&A day!

Today we have Chris Brogan of, well, it’d probably be easier to list what he’s not famous for, but you likely know him because of Social Media 101Google+ for  Business, Trust Agents, The Impact Equation (which he’s going to talk about today), or one of his other 16 gazillion books.

He also is the founder of Human Business Works, is a prolific blogger, is a speaker, and is involved with another 23 gazillion organizations.

If you haven’t yet read The Impact Equation, today is your chance to learn more about it and add it to your list.

If you have read it, today is the no holds barred opportunity to ask Chris anything and everything you ever wanted to know, but never had the chance.

Today’s Livefyre Q&A

At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), Chris is going to be hanging out in the comments so you can ask him anything and everything about the book, his international travels, business, life, writing, or even how he manages to remember things about people most don’t even register (I once saw him have a conversation with a guy who had told him two years before he was a comic book fan…and Chris remembered it before the guy brought it up).

In order to participate, all you have to do is:

  • Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
  • Set a reminder for noon ET today.
  • Order the book so you can get a unicorn and free cupcakes!
  • Create a list of questions.
  • Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Chris will see it and reply to you. You can even join the conversation around questions others are asking, if you like.

We’ll be here for an hour so you can join us the entire time or step in and out during the hour. It’s entirely up to you; just make sure you’re here before 12:59.

Win a Copy

Those of you who participate in today’s Livefyre Q&A (even if you’re late to the party, but not if you’re an Arment Dietrich employee) will be entered in a random drawing for a free copy of the book.

We bought two copies and will give them both away, but you have to participate to be entered in the drawing. Otherwise we won’t know you were here.

Get ready with your questions and join the conversation. And don’t fear! If you missed the live portion of this, we’ll keep the drawing open until midnight PT so you still have time to get in your questions.

Former Guests and Who’s Next

For former guests, check out Margie ClaymanSarah RobinsonMark StoryBeth HaydenSarah Evans, and Stanford Smith.

And following is the lineup through September so mark your calendars! Same bat time, same bat channel.

If you have recommendations on who to fill the open slots, let me know! Our only requirement is they have published a book and it centers around PR, marketing, social media, or entrepreneurship.

See you today at noon!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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347 Comments on "Join Chris Brogan for a Special Livefyre Q&A Today"

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belllindsay
belllindsay
3 years 2 months ago

Woo-hoo can’t wait! This should be a  good one! 🙂

HowieG
HowieG
3 years 2 months ago

@belllindsay I heard questions about the love triangle between him, tiger woods and lindsay vonn are off limits?

belllindsay
belllindsay
3 years 2 months ago

@HowieG Howie you are SO BAD!

dwaynealicie
3 years 2 months ago

@belllindsay  @HowieG I have to miss this one and catch up later  — I’ll be in a literature class discussing The Scarlet Letter. So it’s sounding like our conversations will touch on similar themes!

ginidietrich
3 years 2 months ago

@dwaynealicie  @belllindsay  @HowieG Such a good book!

HowieG
HowieG
3 years 2 months ago

@ginidietrich  @dwaynealicie  @belllindsay you mean Kindle right? such a good kindle.

yvettepistorio
3 years 2 months ago

Very excited!

HowieG
HowieG
3 years 2 months ago

@yvettepistorio I read his book. It has a Ziggy cartoon on page 127. All the rest of the pages are blank.

yvettepistorio
3 years 2 months ago

@HowieG Sounds like my kind of book 😉

JoeCardillo
3 years 2 months ago

@HowieG  @yvettepistorio Is that not cool? I better give my publisher a call..

HowieG
HowieG
3 years 2 months ago

Didn’t know there was a book involved. Interesting he has migrated from advising companies to advising people on how to build a personal brand I see. I am sure he will never forget this day for the rest of his life. >8)
I promise to be very professional. But not afraid to ask the tough questions. Like why he prefers agave sweetener vs honey in his tea.

Joshua Wilner/A Writer Writes
3 years 2 months ago

@HowieG Killer Dolphins or a cap in the butt of difficult executives. Since @ginidietrich refuses to answer maybe we can get a response from someone else with Internet cred. 🙂

ginidietrich
3 years 2 months ago

@Joshua Wilner/A Writer Writes  @HowieG NO KILLER DOLPHINS!!!

Joshua Wilner/A Writer Writes
3 years 2 months ago

@ginidietrich  @HowieG What about Killer Dolphins that use Pinterest…

HowieG
HowieG
3 years 2 months ago

@ginidietrich  @Joshua Wilner/A Writer Writes hahaha! I love that Joshua was lurking on the conversation with thejackb who was blogging btw when most of us were still learning to walk including Mr Brogan.

Joshua Wilner/A Writer Writes
3 years 2 months ago

@HowieG  @ginidietrich  thejackb I taught Jack everything he knows about blogging and then he tried to steal my identity, not that it matters…

Mark_Harai
3 years 2 months ago

@HowieG  @ginidietrich  @Joshua Wilner/A Writer Writes  thejackb Dang, Josh is a lot older than I thought 😮

Joshua Wilner/A Writer Writes
3 years 2 months ago

@Mark_Harai  @HowieG  @ginidietrich  @Joshua Wilner/A Writer Writes  thejackb And feeling older by the minute. Love sharing a work story only to be told “I was in fifth grade” when that happened.
 
It is even better when you talk about remembering the space shuttle disasters and they try to correct you because they were only alive for one of them.
 
Now get off of my lawn.

belllindsay
belllindsay
3 years 2 months ago

@HowieG I want to know if he likes Chobani….. (schoolyard fight!)

SpinSucks
SpinSucks
3 years 2 months ago

AmyVernon Thanks for sharing Amy! Hope you can join us 🙂

SpinSucks
SpinSucks
3 years 2 months ago

JonMikelBailey Thanks for sharing Jon-Mikel! Hope you can join us in a few hours 🙂

JonMikelBailey
JonMikelBailey
3 years 2 months ago

SpinSucks I will be there.

SpinSucks
SpinSucks
3 years 2 months ago

woodstreetweb Hope you can join us in a few hours!

SpinSucks
SpinSucks
3 years 2 months ago

FranchiseKing Thanks Joel!! Hope you’re able to join us 🙂

Vidya Sury
3 years 2 months ago

If I can’t make it later, I’ll come and lurk. 😀 Lately I’ve kind of specialized in it.  Have a can’t-budge client deadline tonight. But I do look forward to the conv with C 🙂

ginidietrich
3 years 2 months ago

@Vidya Sury You’re so good to even lurk with us!

AuthorDianneDLC
AuthorDianneDLC
3 years 2 months ago

RT ginidietrich: Today is a fun day! We have chrisbrogan on SpinSucks to talk about The Impact Equation at noon ET http://t.co/4oPYCJtw6zw6z

susankuhn
susankuhn
3 years 2 months ago

I will lurk while I work. And thx for the schedule of coming attractions.

ginidietrich
3 years 2 months ago

@susankuhn You’re very welcome! I have two slots to fill so if there is anyone you can think of, let me know!

robertkennedy3
robertkennedy3
3 years 2 months ago

Lurking also 🙂

ginidietrich
3 years 2 months ago

@robertkennedy3 Does it count as lurking if you comment?!?

robertkennedy3
robertkennedy3
3 years 2 months ago

@ginidietrich hmmmm, now that you mention it……maybe I DO need to go back to lurk school. 🙂

ginidietrich
3 years 2 months ago

@robertkennedy3  LOL!!

Mark_Harai
3 years 2 months ago

Who is Chris Brogan? 😮

HowieG
HowieG
3 years 2 months ago

@Mark_Harai see Gini that is why I have always like Mark! He is like me!

Mark_Harai
3 years 2 months ago

@HowieG What an awesome thing to say, Howie! : )
 
(I need your email addy to send you that PayPal 😉

chrisbrogan
3 years 2 months ago

@Mark_Harai  @HowieG – I can see I have my work cut out for me.

ginidietrich
3 years 2 months ago

@Mark_Harai  @HowieG Oh boy.

ginidietrich
3 years 2 months ago

@chrisbrogan  I apologize now. They’re called the crazies for a reason.

HowieG
HowieG
3 years 2 months ago

@chrisbrogan  @Mark_Harai that is ok @ginidietrich knows I always say that whenever someone mentions Guy Kawaski.

amandag
amandag
3 years 2 months ago

So far Killer Dolphins, Unicorns, and Cupcakes have been mentioned. I wouldn’t miss this for the world!

ginidietrich
3 years 2 months ago

@amandag It’s a good thing they haven’t asked if we can eat the killer dolphins. I’m sure that’s coming.

Joshua Wilner/A Writer Writes
3 years 2 months ago

@ginidietrich  @amandag There is  a recipe on Pinterest.

ginidietrich
3 years 2 months ago

@Joshua Wilner/A Writer Writes  @amandag Sigh…

Joshua Wilner/A Writer Writes
3 years 2 months ago

@ginidietrich  @amandag C’mon where is the “I LOVE PINTEREST” comment. 😉

ginidietrich
3 years 2 months ago

@Joshua Wilner/A Writer Writes  @amandag I can’t do it when you’re talking about killer dolphins. I. Just. Can’t.

ginidietrich
3 years 2 months ago

Let’s get ready to rumble! I’ll ask the first question. Chris, as a 16 gazillion time author, what’s your number one tip for aspiring writers?

chrisbrogan
3 years 2 months ago

@ginidietrich Write the damned book already. It’s amazing how we stall. It’s amazing how we “collect notes” and “do research” and worry. Just write. Make words happen. Not in a journal. Work on the work. (disclosure, I teach a course on writing books – http://hbway.com/wyba ) .  : )

ginidietrich
3 years 2 months ago

@chrisbrogan It’s funny you say that because I’m like that with my fiction writing. Business book writing takes precedence, which is dumb. I just need to get it done.

chrisbrogan
3 years 2 months ago

@ginidietrich – and if you ask yourself why you are delaying, the answers are immediately lacking. That’s how *I* get going, anyhow.

Joshua Wilner/A Writer Writes
3 years 2 months ago

@chrisbrogan  @ginidietrich To me the bigger question isn’t about how to write the book but how to sell and market it.

ginidietrich
3 years 2 months ago

@Joshua Wilner/A Writer Writes  Good one!

chrisbrogan
3 years 2 months ago

@Joshua Wilner/A Writer Writes  @ginidietrich – absolutely. Getting the book sold and getting people to buy the book is much harder than the actual writing.

Joshua Wilner/A Writer Writes
3 years 2 months ago

@chrisbrogan  I expect many published authors would cry if they figured out what their real “hourly rate” was. If you factor in the time it took to put it all together and then adjusted it based on sales I bet it is less than minimum wage.
@ginidietrich

chrisbrogan
3 years 2 months ago

@Joshua Wilner/A Writer Writes  @ginidietrich – publishers have a tough road ahead. But I still think they’re valuable.

GITdot
GITdot
3 years 2 months ago

ginidietrich chrisbrogan I am at #DMS2013 but I want this!

EdenSpodek
3 years 2 months ago

Lurking too! At least for now. 😉

ginidietrich
3 years 2 months ago

@EdenSpodek Were your ears burning earlier? We talked about you during our staff meeting.

EdenSpodek
3 years 2 months ago

@ginidietrich Hmm, not sure how to answer that one. 😉

ginidietrich
3 years 2 months ago

@EdenSpodek We were talking about your guest post and how to use that same idea to drive offline to online.

EdenSpodek
3 years 2 months ago

@ginidietrich Wonderful. I’d love to hear more. I’ve got some related projects coming up.

JoeCardillo
3 years 2 months ago

@chrisbrogan Here’s a Q:  Is there anything you think the leaders in tech/SM are overlooking when it comes to the future of the web?

chrisbrogan
3 years 2 months ago

@JoeCardillo – they’re all focusing on the tools and not human behaviors. If you’re not reading psych books and sociology books, you’re asking for extinction. : )

JoeCardillo
3 years 2 months ago

@chrisbrogan Are there any that you’re reading right now that are particularly relevant?

chrisbrogan
3 years 2 months ago

@JoeCardillo – The Power of Resilience by Dr. Robert Brooks is a good one.

belllindsay
belllindsay
3 years 2 months ago

@chrisbrogan  @JoeCardillo I’m such a sucker for psych and sociology books –  next on my list “The Wisdom of Psychopaths”

ginidietrich
3 years 2 months ago

@chrisbrogan  @JoeCardillo I’d add Thinking Fast and Slow by Daniel Kahneman. It’s intense, but super insightful.

ginidietrich
3 years 2 months ago

Yesterday (I think it was yesterday) you wrote about how The Impact Equation works when you’re looking for a new job. How does it work for business development?

chrisbrogan
3 years 2 months ago
@ginidietrich – for business development, how you can use the Impact Equation is you can work on how to make your ideas stand out, how to reach more people (via sites and platforms, I’d offer), how to really get your message repeated (which is hard when seeking clients, unless you tell THEIR story), how to really boil down what you’re doing for folks, and how to get them to trust you and feel they’re like you in some way.    Most times, we use our attempts at selling to justify the needs of our own ego, where we could use that… Read more »
ginidietrich
3 years 2 months ago

@chrisbrogan Man. Your second paragraph is so true for so many of our clients. I’m going to point them to this. And make them read your blog.

chrisbrogan
3 years 2 months ago

@ginidietrich – very kind. The thing is, almost all business is the conjoining of our flaws right in front of other people. It’s making these flaws helpful, or diminishing the ones you can’t use that will get us more business.

HowieG
HowieG
3 years 2 months ago

@ginidietrich  @chrisbrogan he is such a marketer Gini!
 
He said ‘Always focus on the needs of the customer’

belllindsay
belllindsay
3 years 2 months ago

Hi @chrisbrogan – you write in “The Impact Equation” about how Brett Rogers loves rivers, to the point that he’s built his life around exploring and documenting them. What’s YOUR river?

chrisbrogan
3 years 2 months ago

@belllindsay – my river is figuring out how to help people 35-75 realize they’re very valuable and that they have a lot more to offer the world.

belllindsay
belllindsay
3 years 2 months ago

@chrisbrogan Amen brother. 😉

HowieG
HowieG
3 years 2 months ago

@belllindsay  @chrisbrogan uhm Mitt Romney said 47% of them were not worth that. Can you help Mitt find his river please?

belllindsay
belllindsay
3 years 2 months ago

@HowieG  @chrisbrogan I don’t think he was talking about us old people, Howie. 😉

chrisbrogan
3 years 2 months ago

@HowieG  @belllindsay – If I can bring a burlap sack and some rocks.

Joshua Wilner/A Writer Writes
3 years 2 months ago

@belllindsay  @HowieG  Once you start pushing 50… 😉

belllindsay
belllindsay
3 years 2 months ago

@Joshua Wilner/A Writer Writes  @HowieG Hey NOW!!

riatarded
3 years 2 months ago

Chris, 
 
What is one tip you would give to anyone in the digital media industry? 
 
Ria

chrisbrogan
3 years 2 months ago

@riatarded – get your damned websites mobile responsive now. If you’re shirking mobile, you’re asking to be invisible.

riatarded
3 years 2 months ago

Ok I don’t even know how it logged me in through this account but I can roll with this!

BobFarnham
BobFarnham
3 years 2 months ago

I’m not able to find today’s broadcast on Livefyre. What am I doing wrong?

chrisbrogan
3 years 2 months ago

@BobFarnham – you’re on it.

ginidietrich
3 years 2 months ago

@BobFarnham It’s here! You ask questions right here and Chris will answer them.

riatarded
3 years 2 months ago

@ginidietrich  Kudos to you and Chris for organizing this! I miss you!

ginidietrich
3 years 2 months ago

@riatarded I miss you too, crazy one!

HowieG
HowieG
3 years 2 months ago

My question Chris is the new book seems to be focused on helping bloggers and content creators standout from what I call Clutter or Noise etc. With 24 hrs a day a fixed time allotment (until I am president of course) and so many options for content consumption it seems to me only the best will ever succeed. I know of about 200 great blogs but I only read 4-8 a day. The average person most likely will never succeed. It is a very sad but blunt fact. So isn’t 99% of the blogging mostly aimed at helping with SEO?

chrisbrogan
3 years 2 months ago

@HowieG – Why do you have to consume so many? I wouldn’t. So the goal is this: finding a way to be on the “go to insider” list for people. My newsletter is what most people anxiously await every Sunday like it’s Christmas morning. Sunday. Who knew? But it’s because I share value there in a very personable way.

Joshua Wilner/A Writer Writes
3 years 2 months ago

@HowieG Best written or best marketed…

allenmireles
3 years 2 months ago

Hi there Chris! Great to see you here. *waves from Ohio*

chrisbrogan
3 years 2 months ago

@allenmireles = hiya Allen. Welcome to the shindig. : )

chrisbrogan
3 years 2 months ago

People of earth: if you’re following up over and over on threads below, I’m doomed to miss some of your questions. Feel free to start a new question as a new comment. : )

ginidietrich
3 years 2 months ago

I’m on the same path as you, in terms of being an entrepreneur, building a business, speaking, writing books, and coaching a team of talented people. One of the things I find most challenging is people (both clients and employees) work with us for me. It’s very flattering, of course, but it’s not scalable. How have you had success taking your HUGE brand and providing ways for people to work with your company, but not necessarily directly with you?

belllindsay
belllindsay
3 years 2 months ago

@ginidietrich Really great question. Not just saying that because you pay me. 😉

ginidietrich
3 years 2 months ago

@belllindsay Well, you know it’s a big struggle for us. People say to me all the time, “Oh what a terrible problem to have.” It’s not a terrible problem, but it’s a challenge just the same.

chrisbrogan
3 years 2 months ago
@ginidietrich – this personal business revolution is a challenge. I’ve already experienced it many times over the last few years. I say it like this:    I’m Coke. Person X is root beer. Root beer is awesome, unless you want Coke.    Turns out there’ s no *easy* way to fix this, but I can tell you that are ways to make it work better. For instance, I charge a ton more than most people. I do that so I won’t have as many clients as most people. So, when someone gets over vomiting at my price and tweeting their friends… Read more »
ginidietrich
3 years 2 months ago

@chrisbrogan Huh. That’s a path I’d never even considered. Of course, don’t let my team here see this…they might think I’m shutting down the marketing communications firm!

belllindsay
belllindsay
3 years 2 months ago

@ginidietrich  @chrisbrogan Hey now!

chrisbrogan
3 years 2 months ago

@ginidietrich – well, don’t let your team know that they account for a lot of overhead for very little margin when you do the math. : )

belllindsay
belllindsay
3 years 2 months ago

@chrisbrogan  @ginidietrich *stabs self through heart*

HowieG
HowieG
3 years 2 months ago

@chrisbrogan  @ginidietrich this is no different than being a celebrity or actor. goonth had blogged about the world that is Beyonce from her music to perfume to clothes to movies etc. She scaled up her ecosystem. Oprah did it too. Gini you are Beyonce and Oprah combined!

belllindsay
belllindsay
3 years 2 months ago

@HowieG  @chrisbrogan  @ginidietrich  goonth Wait a second. My son told me *I* was the Oprah of this industry. 😉

ginidietrich
3 years 2 months ago

@HowieG  Oprah is the example I give when I talk to business advisers about it. Also, the big PR firms started with two guys and scaled beyond the two of them. So I know it can be done. I just don’t know how.

HowieG
HowieG
3 years 2 months ago

@ginidietrich you need a Robin is all.

chrisbrogan
3 years 2 months ago

@ginidietrich  @HowieG – it’s harder than Oprah, and yet not. Because she doesn’t have to do anything except introduce new celebrities. But the celebrities MUST step up. You introduce a soggy piece of bread, and you get nothing.

BobFarnham
BobFarnham
3 years 2 months ago

Chris,
Try? There is not try. There is only do, or do not… YodaDo you feel you’ve figured out how to get out of your own way when it comes to taking on new projects. If so, please share. I’ve had a significant opportunity materialize yet I catch myself sabotaging it. What’s with that?

belllindsay
belllindsay
3 years 2 months ago

@BobFarnham Love this one!

chrisbrogan
3 years 2 months ago

@BobFarnham – we sabotage for lots of reasons. What I’ve done is work on me. Saw a shrink. Took drugs for a while (the prescribed kind). Learned more about Buddhism. Learned to chant every day. Untangled from lots of crap. And in the process, I have a much more powerful sense of what I can do well and can’t do well, and that makes the world magical. 
 
If I didn’t get the gist of the question, feel free to re-ask in a new comment.

belllindsay
belllindsay
3 years 2 months ago

@chrisbrogan  @BobFarnham Interesting – because I always cop to what I *don’t* know – and then feel like maybe I shouldn’t be telling people what I don’t know. Know what I mean? We simply can’t all know everything!

chrisbrogan
3 years 2 months ago

@belllindsay  @BobFarnham – who cares? They don’t. They want you to solve a problem. They’re not asking you to sit on their couch.

belllindsay
belllindsay
3 years 2 months ago

@chrisbrogan  @BobFarnham Unless they’re my shrink. 😉

BobFarnham
BobFarnham
3 years 2 months ago

GINI,
An Aside
Can you give us an update on how you’re healing? Have you gotten on your bike yet?

ginidietrich
3 years 2 months ago

@BobFarnham I get my cast off on Thursday!

belllindsay
belllindsay
3 years 2 months ago

@chrisbrogan  People have been ‘predicting’ the demise of traditional media for years. I don’t see that demise happening, instead trad media is evolving (and, in fact, now own many of the newer digital models). What are your thoughts on traditional media’s longevity?

chrisbrogan
3 years 2 months ago
@belllindsay – it’s not a question I worry myself with. I look for one thing: impact. I was thinking a little while back about paying for a radio show. Not sure if you know this, but MOST the radio shows you hear with non-name-brand people are paid for by the host, and then the host sells ads against it.    Then I saw Mary Meeker’s report from KPCB about the 52 unclaimed minutes in the car and decided to relaunch a podcast ( http://hbway.com/radio ). So, instead of going traditional, I did my own platform.   That said, I’ll be publishing… Read more »
allenmireles
3 years 2 months ago

@chrisbrogan to your comment about mobile as a critical part of the equation. How are you seeing mobile used most successfully today? Are there trends developing that you’re noticing?

chrisbrogan
3 years 2 months ago

@allenmireles – mobile is simply a delivery method. If your site looks silly via mobile, you’ve pushed away someone. 30% or more of people (I can never find the right stat for this) are starting their search for you via mobile. Why give them a cruddy experience. After that, brevity. We talk too much. We create too long an everything.

allenmireles
3 years 2 months ago

@chrisbrogan God knows I am guilty of the talking too much part. Sigh…

JoeCardillo
3 years 2 months ago

Google Glasses. Thoughts?

chrisbrogan
3 years 2 months ago

@JoeCardillo – as cyberpunk becomes more and more real, I want to eat some just like you do. But I don’t know. It’s nothing to worry about for a while. The thing to think about is this: real world. Think about physical world media. Nest is that. So are Makerbots. There’s a lot more PHYSICAL stuff happening lately.

allenmireles
3 years 2 months ago

@chrisbrogan Tell us more about the class you teach about writing books. I hadn’t realized you were doing that.

chrisbrogan
3 years 2 months ago

@allenmireles – welcome to the hell of business. No one sees all the stuff I’m doing. : ) It’s called “Write Your Book, Already” ( http://hbway.com/wyba) , and it’s 16 weeks of pure meat and no fat. Lots of fun.

allenmireles
3 years 2 months ago

@chrisbrogan One of my goals is to write a book and I have made the mistake of committing to @ginidietrich to have the outline done by end of year. You may see me in that class…

ginidietrich
3 years 2 months ago

@allenmireles  @chrisbrogan YEAH!!!

ginidietrich
3 years 2 months ago

What have you learned most about writing books … from Social Media 101 to today?

chrisbrogan
3 years 2 months ago
@ginidietrich – well Trust Agents came first. I learned from that what I should do better (distill ideas). I learned from Social Media 101 that I needed to organize better. I learned from Google+ for Business never to write about a bleeding edge technology unless you really love rewrites. I learned from Impact Equation that people will always see what they think you are, not what you demonstrate that you are. I learned from It’s Not About the Tights that I can sell my own books my own way and make a dent in the universe. I also learned that a… Read more »
ginidietrich
3 years 2 months ago

@chrisbrogan Nice analogy. LOL!!

chrisbrogan
3 years 2 months ago

@ginidietrich – it’s all about the hats.

ginidietrich
3 years 2 months ago

@chrisbrogan I can’t believe it took 26 minutes for the hats to come up!

KevinVandever
KevinVandever
3 years 2 months ago

@chrisbrogan  @ginidietrich Yes, the back-end business is missed in web site and mobile development, too. It’s even worse than going to the club to kiss, but not have sex. It’s like going to the club thinking you’re having sex, but only kissing. Something like that.

KatherineBull
KatherineBull
3 years 2 months ago

@chrisbrogan  @ginidietrich Awww..Chris! I thought you were all signed up for G+for Business, third edition. 😉

EdenSpodek
EdenSpodek
3 years 2 months ago

EdenSpodek MarsUptown SpinSucks Oops, wrong link: http://t.co/Mo9on5fRqORqO

belllindsay
belllindsay
3 years 2 months ago

Further to your response to @allenmireles  below on brevity: while I agree – I still can’t wrap my head around Vine. Six seconds? Hardly worth it IMHO. How can organizations adopt Vine (or should they?)

chrisbrogan
3 years 2 months ago

@belllindsay  @allenmireles – Twitter was just as stupid in 2006 when I started saying it was amazing. Again. It’s never about this or that tool. Vine could help a LOT of industries give a simple view of something that’s better told visually.

belllindsay
belllindsay
3 years 2 months ago

@chrisbrogan  @allenmireles Ha! Point taken. 😉

EdenSpodek
3 years 2 months ago

@belllindsay  @allenmireles And @chrisbrogan please explain the ice cube tray to me. 😉

chrisbrogan
3 years 2 months ago

@EdenSpodek  @belllindsay  @allenmireles – just a wee tiny ice cube tray in my new wee fridge. My MAIN fridge died. So instead of replacing it, I bought a wee one. 4 feet or something.

riatarded
3 years 2 months ago

Dogs vs cats vs babies. Who wins on social media?

chrisbrogan
3 years 2 months ago

@riatarded – Grumpy Cat. Duh. : )

allenmireles
3 years 2 months ago

@chrisbrogan  @riatarded Love Grumpy Cat

chrisbrogan
3 years 2 months ago

@riatarded – there’s a nugget of reality to that answer, by the way. People seem to love cynicism.

riatarded
3 years 2 months ago

@chrisbrogan Agreed! haha

ginidietrich
3 years 2 months ago

When we were together in Norway last year, I experienced something amazing about you. You remember the little, tiny details about people that most people don’t even hear. How do you do that?

chrisbrogan
3 years 2 months ago

@ginidietrich – when you learn how not to be afraid of how people perceive you, you gain a LOT of space in your brain for absorbing what’s best in everyone around you. When you’re not proving anything, you can learn a lot.

HowieG
HowieG
3 years 2 months ago

@chrisbrogan  @ginidietrich I bet if I knew your Meyers Briggs profile that would explain it more than your comment there Chris. People are often macro or micro focused and some of us are blessed with sharp memories for different things. I am pretty sure we couldn’t develop photographic memories vs being born with them. But i could be wrong.
 
I am good at remember little things about people but have to work at remembering names.

belllindsay
belllindsay
3 years 2 months ago

@HowieG  @chrisbrogan  @ginidietrich Names..?? Out of my head in .05 seconds of introduction. It’s *terrible*!

chrisbrogan
3 years 2 months ago

@HowieG  @ginidietrich – I dunno. I answered it the way I know how. I’m great with names. I have no idea where I parked.

allenmireles
3 years 2 months ago

@chrisbrogan  @ginidietrich This is an important reminder. I suck at this.

belllindsay
belllindsay
3 years 2 months ago

Going to print this out and frame it: “I learned from Impact Equation that people will always see what they think you are, not what you demonstrate that you are.” SO true!!

chrisbrogan
3 years 2 months ago

@belllindsay – but don’t dwell on it. Instead, realize that you have to sell you a SHIT ton more than you do, to correct for people’s misunderstandings.

belllindsay
belllindsay
3 years 2 months ago

@chrisbrogan Yup. I’m loving that.

chrisbrogan
3 years 2 months ago

@belllindsay – so is McDonalds.

belllindsay
belllindsay
3 years 2 months ago

@chrisbrogan Ouch! 😉  (now I want a Quarter Pounder)

EdenSpodek
3 years 2 months ago

@belllindsay That sounds like something Julien Smith wrote. @chrisbrogan ? I have a copy on my to-read list.

chrisbrogan
3 years 2 months ago

@EdenSpodek  @belllindsay – get reading. : )

EdenSpodek
3 years 2 months ago

@chrisbrogan  @belllindsay I’m waiting for you to sign my copy. 😉

ginidietrich
3 years 2 months ago

Alright. Let’s talk speaking. I get super bored with myself even though I know the topics I speak on are new and fresh to my audiences. How do you keep yourself from getting bored?

chrisbrogan
3 years 2 months ago

@ginidietrich – one way is to never use slides and to work with the energy in the room. Most all of my speeches are unique to the experience. That keeps you working from domain knowledge instead of working from memory. It’s the only way to fly. : )

belllindsay
belllindsay
3 years 2 months ago

@chrisbrogan  @ginidietrich “working from domain knowledge” – can you break that down Chris?

chrisbrogan
3 years 2 months ago

@belllindsay  @ginidietrich – there’s what you know, and there’s what you repeat. 
 
Gini – as for your workshops, then throw it out and start with beginner’s mind. I bet you’d rework everything if you started as if today was day one. OR, stop selling those workshops and sell the 201. My event in nyc is pure 201. http://hbway.com/nyc

ginidietrich
3 years 2 months ago

@chrisbrogan I do that with my three hour workshops, but man. I hear the same qualms over and over again and I get bored.

BobFarnham
BobFarnham
3 years 2 months ago

@ginidietrich  @chrisbrogan The first thought that came to mind from your response was, “Maybe you’re talking to the wrong people.” After watching Simon Sinek’s video, it became clear to me that I was spending all this energy talking to the laggers rather than talking to the early adopters. I’ve changed my approach and find things are much different – in a good way.

jasonkonopinski
3 years 2 months ago

I’ll go right for the gut. You were one of the very first people to really ride the wave of social media and use its promise of increased collaboration and better relationships, responding to every tweet and interaction – and then there was the Grand Experiment. People reacted, um, strongly to that. 
 
Was that simply part of the maturation process we’re experiencing in social? That direct peer-to-peer contact simply doesn’t scale in the way that we all imagined in those early days?

chrisbrogan
3 years 2 months ago

@jasonkonopinski – if I hadn’t learned a thing since the 1990s when I started journaling, I’d be a shitty teacher. Learning to unfollow 131K people made me more responsive, gave me back a chance to interact better, and freed up my DMs from mountains of spam every time someone accidentally clicked something stupid. 
 
I think there are millions of ways to use the tools. In my case, I choose to respond more than read.

jasonkonopinski
3 years 2 months ago

@chrisbrogan Aye – it’s part of the reason why I bristle at the “best practices” dreck that gets pushed out there so often.

BobFarnham
BobFarnham
3 years 2 months ago

@jasonkonopinski Along those lines, I’m wondering if our business models NEED to have continued growth. Can a company get to a sustainable point and then level off? Or is growth necessary?

chrisbrogan
3 years 2 months ago

@BobFarnham  @jasonkonopinski – you can definitely just make a lifestyle business. That’s my intent at this point.

BobFarnham
BobFarnham
3 years 2 months ago

@chrisbrogan Is that what Human Business Works is all about?

HowieG
HowieG
3 years 2 months ago

@jasonkonopinski i mentioned that we only have 24 hrs in a day a finite time to connect with anything we engage with. Social has never been scalable. The latforms aren’t scalable. Starbucks with 30 million fans reaches thousands a day on Facebook and the average fan participates on the page once every 2.3years. Social media is not a mass/broadcast medium. It is actually a bazillion micromedias hooked together. Even something viral might takes months to reach millions of views..which isn’t viral to me.

edwardmbury
edwardmbury
3 years 2 months ago

ginidietrich chrisbrogan SpinSucks What will emerge at the # 5 social media platform in 2013?

yvettepistorio
3 years 2 months ago

Let’s talk March Madness…who are you rooting for?

chrisbrogan
3 years 2 months ago

@yvettepistorio – Caesar.

chrisbrogan
3 years 2 months ago

@yvettepistorio – I write 4000 words a day, produce an almost-daily podcast, and respond to almost every message I receive, plus actually run a company, write books, and speak. I have no idea what is this sports that you speak of. : )

belllindsay
belllindsay
3 years 2 months ago

@chrisbrogan  @yvettepistorio Jeee-zuz.

allenmireles
3 years 2 months ago

@chrisbrogan  @yvettepistorio I lack the sorts gene. I have no idea what is happening in sports, nor greatly care.

BobFarnham
BobFarnham
3 years 2 months ago

@allenmireles  @chrisbrogan  @yvettepistorio No sports gene? Maybe Monsanto or Dow could fix that?

allenmireles
3 years 2 months ago

@BobFarnham  @chrisbrogan  @yvettepistorio Wasn’t complaining about the lack of sports gene. I got double the ammount in creativity. Happy with that.

HowieG
HowieG
3 years 2 months ago

@yvettepistorio creighton of course who else?

belllindsay
belllindsay
3 years 2 months ago

@HowieG  @yvettepistorio I *despise* March Madness. #harumph

yvettepistorio
3 years 2 months ago

@belllindsay  @HowieG  And it despises you!!!

jasonkonopinski
3 years 2 months ago

@yvettepistorio  @belllindsay  @HowieG I only care about rugby and the BoSox. 😀

ginidietrich
3 years 2 months ago

@HowieG  @yvettepistorio CREIGHTON!!

yvettepistorio
3 years 2 months ago

@HowieGMy college didn’t have sports so I go with whatever name or city I like better…

belllindsay
belllindsay
3 years 2 months ago

@yvettepistorio  @HowieG “My college didn’t have sports” – how is that even possible???

yvettepistorio
3 years 2 months ago

@belllindsay  @HowieG It’s an art college, duh!

belllindsay
belllindsay
3 years 2 months ago

@yvettepistorio  @HowieG Not even ping-pong?

belllindsay
belllindsay
3 years 2 months ago

Speaking of March Madness….in January Gini instituted a “Get Moving” plan for us. We have real, concrete goals that we are measured on, as well as ‘mystery incentives’ to keep us motivated. Why is movement – fitness – so important?

chrisbrogan
3 years 2 months ago

@belllindsay – because our bodies move our brains around and what we eat fuels us. I was talking to a chef recently who went completely raw vegan for quite a while. The girl he was with at the time had a daughter, also eating raw vegan. The kid would stay up til 11pm. Know how they got her to sleep earlier? Gave her a slice of bread. Pow. Instant lethargy. 
 
What you eat is how you live. I’m writing a LOT about that lately here: https://medium.com/the-healthy-entrepreneur

belllindsay
belllindsay
3 years 2 months ago

@chrisbrogan Yes, I knew that you had made a lot of changes in your life, health and otherwise, love the ‘bread’ story – man, I adore carbs. Congrats on those changes BTW, I hope to one day make one and stick with it longer than a week. 😉

chrisbrogan
3 years 2 months ago

@belllindsay – make it a lifestyle decision and not a diet and you will.

ginidietrich
3 years 2 months ago

@chrisbrogan  @belllindsay And I read a study that showed how sitting at your desk for more than eight hours a day is worse for you than smoking a pack of cigarettes a day. It’s important to me my team be healthy, both emotionally and physically!

chrisbrogan
3 years 2 months ago

@ginidietrich  @belllindsay – it’s magical that you have that cultural initiative, Gini. Bravo!

belllindsay
belllindsay
3 years 2 months ago

@chrisbrogan  @ginidietrich Notice she doesn’t mention “psychologically” healthy. LOL

belllindsay
belllindsay
3 years 2 months ago

@ginidietrich  @chrisbrogan So if I get that stand-up desk Gini can I keep smoking..!? 😉

KatherineBull
KatherineBull
3 years 2 months ago

@ginidietrich  @chrisbrogan  @belllindsay What if I sit at my desk AND smoke a pack of cigarettes? Is that bad?

belllindsay
belllindsay
3 years 2 months ago

@KatherineBull  @ginidietrich  @chrisbrogan I think I’m in love with you Katherine. 😉

Joshua Wilner/A Writer Writes
3 years 2 months ago

@chrisbrogan  @belllindsay An 8:30 AM bedtime is great, until your kids need help with homework and then that is shot to hell.

chrisbrogan
3 years 2 months ago

@Joshua Wilner/A Writer Writes  @belllindsay – that’s a choice. The kids can get help earlier.

Joshua Wilner/A Writer Writes
3 years 2 months ago

@chrisbrogan  @belllindsay In between dinner, one extra curricular activity…
 
Most things are a choice, but that is a topic for a different day.

BobFarnham
BobFarnham
3 years 2 months ago

@chrisbrogan  @belllindsay I share this because I’ve been following your interest in healthy living…
Sadly, we are losing control of our food production in this country. GMOs (genetically modified organisms) are in 70% of everything in the grocery store. Countries around the world have banned it outright. The US doesn’t even require that it be labeled. Tomatoes with fish genes is not “all natural”. If given the choice, I wouldn’t buy that tomato. But not knowing, I have no choice. Check out what we’re doing in Vermont about it – http://vtrighttoknow.org/

allenmireles
3 years 2 months ago

@BobFarnham  where in VT?

Biteometer
Biteometer
3 years 2 months ago

ginidietrich chrisbrogan SpinSucks We want to know what Chris’ favorite post-workout cupcake is?

ginidietrich
ginidietrich
3 years 2 months ago

Biteometer Asking it for you!

Biteometer
Biteometer
3 years 2 months ago

ginidietrich Thank you, Gini.

chrisbrogan
chrisbrogan
3 years 2 months ago

Biteometer – there are yummy vegan cupcakes in Newburyport, MA. Those.

Biteometer
Biteometer
3 years 2 months ago

chrisbrogan We’ll have to bike up there to try some.

chrisbrogan
chrisbrogan
3 years 2 months ago

Biteometer – totally worth checking out. I have NO idea the name of the place. Something like Natural Grocer or something.

ginidietrich
3 years 2 months ago

We have the same publisher. Should we gossip about her now?

chrisbrogan
3 years 2 months ago

@ginidietrich – I love Katherine Bull. I’d take a bullet for her. She’s got a great perspective and is pushing the envelope inside a stodgy division. : )

ginidietrich
3 years 2 months ago

@chrisbrogan I love her, too! She’s become a very good friend.

chrisbrogan
3 years 2 months ago

@ginidietrich – that’s how it should be. It’s a relationship.

KatherineBull
KatherineBull
3 years 2 months ago

@chrisbrogan  @ginidietrich I love you guys!!!!! I try not to have favorites but…well, don’t tell @djwaldow

ginidietrich
3 years 2 months ago

@KatherineBull  @chrisbrogan  I will never tell djwaldow you said we are your favorites!

belllindsay
belllindsay
3 years 2 months ago

@ginidietrich  @KatherineBull  @chrisbrogan  djwaldow Me neither.

djwaldow
3 years 2 months ago

@belllindsay  @ginidietrich  @KatherineBull  @chrisbrogan I won’t tell DJ either. Wait …

KatherineBull
KatherineBull
3 years 2 months ago

@djwaldow  @belllindsay  @ginidietrich  @chrisbrogan DJ is the best! And, pretty good at that thang called “email marketing.”

EdenSpodek
3 years 2 months ago

@chrisbrogan Why Medium? What does it offer that other platforms don’t? I’m curious.

chrisbrogan
3 years 2 months ago

@EdenSpodek – my thoughts on it are here: http://chrisbrogan.com/medium . Simplest answer? Simple. It’s the opposite of WordPress. It’s simple and clean and typographically foolproof.

EdenSpodek
3 years 2 months ago

@chrisbrogan Thanks!

chrisbrogan
3 years 2 months ago

@EdenSpodek – it won’t change the world. It’s just pretty. And the other thing I *LOVE* is that it’s pushing the conversation-first agenda. Only instead of conversations, we have to call them “collections.”  No long do we follow a person. We’ll follow ideas. That’s a huge detail. That’s the REAL reason. : )

JoeCardillo
3 years 2 months ago

How often do you unplug completely from the web & technology?

chrisbrogan
3 years 2 months ago

@JoeCardillo – not very often. I just don’t use it obsessively like most of our kind. I use it to tell the stories I want to tell, not to “never miss a nugget of information.”

BobFarnham
BobFarnham
3 years 2 months ago

@chrisbrogan  @JoeCardillo Crap… so that’s what I’ve been doing wrong. 😉

ginidietrich
3 years 2 months ago

Are you finding your way back to Facebook after the Google+ experiment? Or does it really matter to you?

chrisbrogan
3 years 2 months ago

@ginidietrich – not for business. I have a few groups there for my courses that I wished I’d started on G+, but communities only recently launched. I don’t like FB much. It’s never done a thing for my business. So, I’m there because sometimes one has to be there, but Google+ is still my platform for long form interaction at present.

ginidietrich
3 years 2 months ago

@chrisbrogan I like it better because you can have better and deeper conversations. And, of course, the search results (not that I’m competitive about that or anything).

chrisbrogan
3 years 2 months ago

@ginidietrich – precisely so. One platform gives you pure access to the #1 search engine in the world. The other is a secret island like AOL. Remember when we were all on there? Right.

BobFarnham
BobFarnham
3 years 2 months ago

@ginidietrich @chrisbrogan I still struggle trying to design a balanced approach to the use of the platforms available. I think I’d prefer a more crafted approach to publishing to Pinterest, Facebook, Twitter, Google+, LinkedIn and the like. QUESTION: Are we better off mastering the balancing act? Or, is there another approach?

chrisbrogan
3 years 2 months ago

@BobFarnham  @ginidietrich – why? Once you craft it, someone will make something and break it. Why have 5 platforms? Are you REALLY getting leads and business on them all? I bet you $109824019240894 you’re not. So, kill the underperformers. Leave some ghost towns around. And double down on what’s working.

BobFarnham
BobFarnham
3 years 2 months ago

@chrisbrogan  @ginidietrich Timely advice as the significant opportunity I mentioned earlier really needs the service I can provide on my most productive platform… You might find it interesting – a project to save the world without a Super Hero.

belllindsay
belllindsay
3 years 2 months ago

How do you squish everything you do into your life PLUS have time for friends and family?

chrisbrogan
3 years 2 months ago

@belllindsay – easy cheesy. I don’t read shitty blogs. I don’t have a TV. I don’t worry that I missed a tweet. I don’t go to “pick your brain” lunches. I don’t do a lot of things. “NO” is like the best sex you could ever have. Every day. Say it often.

belllindsay
belllindsay
3 years 2 months ago

@chrisbrogan I do. To my husband.

chrisbrogan
3 years 2 months ago

@belllindsay – well, that’s a whole other thing. : )

EdenSpodek
3 years 2 months ago

@chrisbrogan  @belllindsay Saying “NO” is probably the most powerful lesson you can learn at least it was for me.

belllindsay
belllindsay
3 years 2 months ago

@EdenSpodek  @chrisbrogan Yes, true, it was a hard lesson for me to learn also, I’m still not perfect at it, yet getting old sure has helped in that regard.

EdenSpodek
3 years 2 months ago

@belllindsay  @chrisbrogan I’m still learning and well, let’s not discuss the old part. As for having a good memory two of us in this thread have a birthday coming up soon. Maybe it’s an Aries trait. 😉

ginidietrich
3 years 2 months ago

Ha! I just got a question from Twitter from @Biteometer . “We want to know what Chris’ favorite post-workout cupcake is?”

chrisbrogan
3 years 2 months ago

@ginidietrich  @Biteometer – just had a vegan cupcake from my local health food store. Man that was tasty. jcqly turned me on to them. : )

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