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Gini Dietrich

Join Chuck Hemann for a Special Livefyre Q&A Today

By: Gini Dietrich | July 24, 2013 | 
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Join Chuck Hemann for a Special Livefyre Q&A TodayBy Gini Dietrich

Once upon a time, in a far away land, I met Chuck Hemann. At the time, he was thinking about moving to Chicago to work for Edelman and he had lots of questions (yes, it gets really cold for several months).

He made it six months (he clearly didn’t listen to me) and then the winter got to him and he went back to his beloved Texas, got a fancy new job, found himself a co-author, and wrote a book.

Digital Marketing Analytics, which he co-authored with Ken Burbary, is probably one of the (if not the) smartest books on how to use data and metrics to improve your marketing campaigns.

Not a stranger to analytics, Chuck has spent nearly four years deciphering and making sense of the data we all have at our fingertips and putting it in terms we can all understand (yes, even you professionals who went into PR because you hate math).

The book will help you figure out what makes sense for your organization or your client’s organizations…and it’s written in a way that isn’t overwhelming.

Today’s Livefyre Q&A

At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), Chuck is going to be hanging out in the comments so you can ask him anything and everything about the book, how his trip to London and Edinburgh was earlier this month, what cool things he saw at The Open Championship, what he’s learned from being on Weight Watchers, what it’s like to share a publisher with me, why he always wears Argyle, or whether or not he has any affiliation with Argyle Social.

In order to participate, all you have to do is:

  • Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
  • Set a reminder for noon ET today.
  • Order the book so you can help Chuck and Ken out, but also get your learn on.
  • Create a list of questions.
  • Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Chuck will see it and reply to you. You can even join the conversation around questions others are asking, if you like.

We’ll be here for an hour so you can join us the entire time or step in and out during the hour. It’s entirely up to you; just make sure you’re here before 12:59.

Win a Copy

Those of you who participate in today’s Livefyre Q&A (even if you’re late to the party, but not if you’re an Arment Dietrich employee) will be entered in a random drawing for a free copy of the book.

We bought two copies and will give them away, but you have to actually leave a comment, ask a question, or participate in the chat to be entered in the drawing. Otherwise we won’t know you were here.

Get ready with your questions and join the conversation. And don’t fear! If you missed the live portion of this, we’ll keep the drawing open until midnight PT so you still have time to get in your questions.

Former Guests and Who’s Next

For former guests, check out Margie ClaymanSarah RobinsonMark StoryBeth HaydenSarah EvansStanford SmithChris BroganC.C. ChapmanMitch Joel, and Danny Brown.

And following is the lineup through the end of the year so mark your calendars!

Same bat time, same bat channel.

See you today at noon!

P.S. And don’t forget…we have DJ Waldow doing a webinar on email marketing tomorrow! Register for free here.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

254 comments
chemann1
chemann1

Thanks everyone for your great questions. Enjoyed spending the time. 

ginidietrich
ginidietrich moderator

We will draw two winners tomorrow...after others have a chance to stop by and ask questions later today. I'll tag you if you win!

Thanks, Chuck! You can go back to harassing me on Facebook now.

yvettepistorio
yvettepistorio

Thanks so much Chuck! Very informative and can't wait to get my hands on your book!

belllindsay
belllindsay

T'was fun and very informative! Thanks Chuck!

Word Ninja
Word Ninja

Thank you, Chuck and everyone at Spin Sucks. Excited about reading the book!

biggreenpen
biggreenpen

Thanks Chuck - this was informative and interesting!

yvettepistorio
yvettepistorio

What is the biggest challenge facing marketers in the near term regarding their data and analytics?

ginidietrich
ginidietrich moderator

Alright, kids. We're closing in on the hour. Get any of your questions out there now!

belllindsay
belllindsay

Gini's got another book coming out soon - should she go on another book tour? 

ginidietrich
ginidietrich moderator

You started this book before your Edelman gig and then put it on hold. Did that extra time make it a better book or just aggravate you?

belllindsay
belllindsay

What's (your co-author) Ken really like....? ;)

yvettepistorio
yvettepistorio

So what IS it like to share a publisher with Gini??? 

ginidietrich
ginidietrich moderator

One of the books most recommended (before yours was written) is Web Analytics: An Hour a Day. What does your book offer that's different than Kaushik's?

yvettepistorio
yvettepistorio

There are a ton of blogs out there on measurement/analytics/data/etc. - what blogs would you recommend for either a novice or seasoned marketing pro? (Besides your own of course!)

chemann1
chemann1

@belllindsay @chemann1 love that question... More world domination? There's some super fun stuff we're working on for clients that's "melt your face" quality. Cant share yet, but coming soon. 

chemann1
chemann1

@yvettepistorio it's the resource challenge. by that I mean the scarcity of talent. very few people have done this kind of work for a company of any size. 

chemann1
chemann1

@ginidietrich actually they were two very different titles and areas of focus. different publishers as well. but, yes, that experience did give me a greater sense for what the book should be about. 

chemann1
chemann1

@belllindsay honestly, couldn't have written the book without him. he comes more from the paid media/broader digital side. the book was going to be entirely social, but we were asked to expand the scope... He added a TON to this book. 

chemann1
chemann1

@yvettepistorio man... the horror stories about how she treated the publisher. sheesh. scary stuff ;-) 

chemann1
chemann1

@ginidietrich his book focuses mostly on web and search. our book is comprehensive of search, social, broader digital, mobile, etc. one of the reasons we wanted to write the book is to focus on something other than WEB. that horse is beaten to death completely. 

chemann1
chemann1

@yvettepistorio haha. I was going to recommend our WCG blog... that's where I spend most of my time. I would check out Don Bartholomew's blog. It's great. 

Debra
Debra

@chemann1 @ginidietrich Is it written in normal English? I started reading this book on the plane, and it didn't take long for my brain to start hurting. Of course the fact that half the plane was filled with overripe Boy Scouts returning from 10 days at the National Jamboree didn't help.

ginidietrich
ginidietrich moderator

@chemann1 I'm glad you put it on hold, then. I think it's a fantastic book.

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