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Lindsay Bell

Join DJ Waldow for a Special Livefyre Q&A Today

By: Lindsay Bell | September 18, 2013 | 
352

DJ Waldow

By Lindsay Bell-Wheeler

Well, guess what…the cat’s away again today! Gini Dietrich dragged her flu-ridden body to another speaking engagement (she’s wearing a surgical mask, surely!) so I have the great pleasure to play host to the incredible Mr. DJ Waldow!

According to DJ, email marketing is NOT dead and if anyone should have an educated opinion on the subject it’s him. He eats, sleeps, and breathes email marketing, and he co-authored (with Jason FallsThe Rebel’s Guide to Email Marketing to hammer the point home.

Why ‘The Rebel’s Guide…” you ask? Well, because while email marketing isn’t dead, it definitely requires a new approach in these changing times. Whether you’re B2B or B2C, Fortune 500, or startup, if your campaigns have hit a slump, you’re starting to get frustrated, and you realize a kick start is needed to breathe some life back into your strategy, DJ can help.

So, who is this Waldow cat? He’s one of the nicest guys in the digital marketing space. He’s spirited, smart, and always full of energy…and he always seems to have a smile on his face.

DJ has spent nearly eight years in the email, social, and community-building world, advising clients on how to optimize their email marketing campaigns and – on occasion – break some of the “best practice” rules.

He’s a writer, blogger, and speaker, and just snagged a cool new gig with the Marketo team as its digital marketing evangelist. Like, he started on Monday! Be sure and ask him how that’s going.

You can also ask him about being a dad, about his dog, his new podcast The Work Talk Show, what his secret is to always being so annoyingly happy, oh – and about being a rebel in the world of email marketing!

DJ is well known in the social space for his love of saying “Dude!” and can be found on most networks under the handle “djwaldow” or by searching “DJ Waldow.”

Today’s Livefyre Q&A

At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), DJ is going to be hanging out in the comments.

In order to participate, all you have to do is:

  • Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
  • Set a reminder for noon ET today.
  • Order the book so you can help DJ out, but also get your learn on.
  • Create a list of questions.
  • Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” DJ will see it and reply to you. You can even join the conversation around questions others are asking, if you like.

We’ll be here for an hour so you can join us the entire time or step in and out during the hour. It’s entirely up to you – just make sure you’re here before 12:59.

Win a Copy

Those of you who participate in today’s Livefyre Q&A (even if you’re late to the party, but not if you’re an Arment Dietrich employee) will be entered in a random drawing for a free copy of the book.

We bought two copies and will give them away, but you have to actually leave a comment, ask a question, or participate in the chat to be entered in the drawing. Otherwise we won’t know you were here.

Get ready with your questions and join the conversation. And don’t fear! If you missed the live portion of this, we’ll keep the drawing open until midnight PT so you still have time to get in your questions.

Former Guests and Who’s Next

For former guests, check out Margie ClaymanSarah RobinsonMark StoryBeth HaydenSarah EvansStanford SmithChris BroganC.C. ChapmanMitch JoelDanny Brown, Chuck Hemann, and Michael Brito.

And following is the lineup through the end of the year so mark your calendars!

Same bat time, same bat channel.

See you today at noon!

P.S. We have another webinar coming up!! Join Andy Crestodina for SEO 101: The Secrets of Search Engine Optimization on September 26th at 12 noon EST. Register for free here.

About Lindsay Bell


Lindsay Bell is the content director at Arment Dietrich, and works in Toronto. A former TV producer, she’s a strong advocate of three minutes or less of video content. She has a cool kid, a patient husband, two annoying cats, and Hank Dawge, a Vizsla/Foxhound/moose hybrid. Ok, maybe not moose.

348 comments
djwaldow
djwaldow

Alrighty .. it's 8:53PM where I live (11:53PM on the east coast). Time to get the last few questions answered before this site turns into a pumpkin!

catrinasharp
catrinasharp

What about those emails with subject lines like "I'm sorry I sent you the wrong.." or "Whoops!" or "My mistake"... as a consumer they drive me nuts! I assume it is a form of re-mailing but I never open them to find out. Are those legit ways to get people to open, read and click through your emails? I am very curious about this. If this is legit, I will be just as shocked as the "ugly emails are okay" concept.  It still bothers me. 

Howie Goldfarb
Howie Goldfarb

WHATTTTTTT? Holy Freaking Cannoli Batman and Batgirl! And Holy Cantaloupe! And Holy Guacamole! No one asked about the GOOGLE changes! Don't you all have Google accounts with at least one GMail????!!!! You all are amateurs. LOL @ginidietrich we need to vet everyone who comes here now.

@djwaldow the freaking GMail changes. Now I have 3 tabs. Before the Brand email got lumped with everything from friend emails to news etc. But now they are hidden. I am not forced to even view the subject lines any more. And to be honest I almost never go there now.

Has this (or will this) impact email campaigns especially B2C in a negative or positive way.?

And please no foofy esoterical buddhist ridiculouso response like Brogan gave Gini about having to clear her mind so the essence of the email campaign can grow like a little goldfish into a beautiful lionfish.

Thank you


Oh and BTW you can charge @belllindsay for your overtime. Thanks!

catrinasharp
catrinasharp

So - are we still trying to beat a comment record? I can't wait to think of MORE questions to ask. 

belllindsay
belllindsay

DJ - you only need 52 more comments! LOL 

jonmikelbailey
jonmikelbailey

OK, one more comment... BUY DJ'S BOOK! OK, that is really it.

belllindsay
belllindsay

Holy hannah! It's 12:58 already!! DJ, thank you so much for hanging out with us today, it's been amazing, as per. Folks, you can keep adding more questions until midnight - maybe DJ will pop back and answer late comers! {Plus, let's beat Brogan!!} 

belllindsay
belllindsay

Would you choose an email campaign OVER real connecting with a sales team? Initial contact I mean. 

Howie Goldfarb
Howie Goldfarb

@djwaldow @belllindsay DJ you crushed Brogan. Your content was better. Your responses better. And even more important you have game he does not. I don't even follow him on Twitter or Read his blog. Has he ever done anything but give advice on social media without ever having to actually build and manage a community for a brand? At least you have REAL experience in marketing 8)

djwaldow
djwaldow

@catrinasharp Deceptive subject lines tend to work ... in the short run, but do piss people off in the long run once they realize they've been duped. However, if it's a legit error, nothing wrong w/ an apology email!

RebeccaTodd
RebeccaTodd

@Howie Goldfarb @ginidietrich @djwaldow @belllindsay Once again, I LOVE HOWIE- "And please no foofy esoterical buddhist ridiculouso response like Brogan gave Gini about having to clear her mind so the essence of the email campaign can grow like a little goldfish into a beautiful lionfish."

Howie Goldfarb
Howie Goldfarb

@djwaldow @ginidietrich @belllindsay I scrolled through all the posts and did not see it. But thank you for the links. I have told clients forget social...for every form of customer solicitation if you give them a reason to engage customers will. And you can condition them to look for your content (like come to your Facebook page vs waiting for a post etc)

I also blogged about the clutter that email becomes. http://spaceagencynotes.wordpress.com/2010/11/30/dont-be-a-clutter-generator-lemming-but-you-are/

I bet my open rates prior to GMail chamges was 0.01% even though I signed up for each one. I see the new IBeacon going the same path. Sign up for mobile alerts eventually it is all clutter.

Very shocked MailChimp  had a 16% open rate but I have clients achieve almost 50% with the right content and subject line. 

Email is no different than many other forms of marketing. To most it is clutter. But not sure if you noticed Chili's punched Facebook in the mouth this summer giving away 1 mil flatbreads. The campaign was not to gain Facebook LIkes but instead Email addresses. And email is so much more intimate and one step away from a phone call.

Thank Ye Duder!

catrinasharp
catrinasharp

@belllindsay @Howie Goldfarb @ginidietrich @djwaldow As a user, I like the gmail tabs. Sometimes I just want to look at the important stuff and sometimes I want to look through promotional stuff. 90% of the time I read it on my iPhone without the tabs. 

As a marketer, I'm not super worried because we have to be prepared for change. It will happen. We have to be versatile, learn to work with it and trust that our handy dandy email providers are keeping up. I've already received 3 emails about it from mine. 

I'm also very, very, very tired of hearing complaints about the new gmail tabs. I also believe this question was asked during the Q & A but I will check to see if it was answered! 

belllindsay
belllindsay

@djwaldow Would you recommend reaching out to prospects with ONLY email, I guess is what I mean. 

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