Lindsay Bell

Join DJ Waldow for a Special Livefyre Q&A Today

By: Lindsay Bell | September 18, 2013 | 
353

DJ Waldow

By Lindsay Bell-Wheeler

Well, guess what…the cat’s away again today! Gini Dietrich dragged her flu-ridden body to another speaking engagement (she’s wearing a surgical mask, surely!) so I have the great pleasure to play host to the incredible Mr. DJ Waldow!

According to DJ, email marketing is NOT dead and if anyone should have an educated opinion on the subject it’s him. He eats, sleeps, and breathes email marketing, and he co-authored (with Jason FallsThe Rebel’s Guide to Email Marketing to hammer the point home.

Why ‘The Rebel’s Guide…” you ask? Well, because while email marketing isn’t dead, it definitely requires a new approach in these changing times. Whether you’re B2B or B2C, Fortune 500, or startup, if your campaigns have hit a slump, you’re starting to get frustrated, and you realize a kick start is needed to breathe some life back into your strategy, DJ can help.

So, who is this Waldow cat? He’s one of the nicest guys in the digital marketing space. He’s spirited, smart, and always full of energy…and he always seems to have a smile on his face.

DJ has spent nearly eight years in the email, social, and community-building world, advising clients on how to optimize their email marketing campaigns and – on occasion – break some of the “best practice” rules.

He’s a writer, blogger, and speaker, and just snagged a cool new gig with the Marketo team as its digital marketing evangelist. Like, he started on Monday! Be sure and ask him how that’s going.

You can also ask him about being a dad, about his dog, his new podcast The Work Talk Show, what his secret is to always being so annoyingly happy, oh – and about being a rebel in the world of email marketing!

DJ is well known in the social space for his love of saying “Dude!” and can be found on most networks under the handle “djwaldow” or by searching “DJ Waldow.”

Today’s Livefyre Q&A

At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), DJ is going to be hanging out in the comments.

In order to participate, all you have to do is:

  • Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
  • Set a reminder for noon ET today.
  • Order the book so you can help DJ out, but also get your learn on.
  • Create a list of questions.
  • Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” DJ will see it and reply to you. You can even join the conversation around questions others are asking, if you like.

We’ll be here for an hour so you can join us the entire time or step in and out during the hour. It’s entirely up to you – just make sure you’re here before 12:59.

Win a Copy

Those of you who participate in today’s Livefyre Q&A (even if you’re late to the party, but not if you’re an Arment Dietrich employee) will be entered in a random drawing for a free copy of the book.

We bought two copies and will give them away, but you have to actually leave a comment, ask a question, or participate in the chat to be entered in the drawing. Otherwise we won’t know you were here.

Get ready with your questions and join the conversation. And don’t fear! If you missed the live portion of this, we’ll keep the drawing open until midnight PT so you still have time to get in your questions.

Former Guests and Who’s Next

For former guests, check out Margie ClaymanSarah RobinsonMark StoryBeth HaydenSarah EvansStanford SmithChris BroganC.C. ChapmanMitch JoelDanny Brown, Chuck Hemann, and Michael Brito.

And following is the lineup through the end of the year so mark your calendars!

Same bat time, same bat channel.

See you today at noon!

P.S. We have another webinar coming up!! Join Andy Crestodina for SEO 101: The Secrets of Search Engine Optimization on September 26th at 12 noon EST. Register for free here.

About Lindsay Bell


Lindsay Bell is the content director at V3 Marketing, and works in Toronto. A former TV producer, she’s a strong advocate of three minutes or less of video content. She has a cool kid, a patient husband, two annoying cats, and Hank Dawge, a Vizsla/Foxhound/moose hybrid. Ok, maybe not moose.

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353 Comments on "Join DJ Waldow for a Special Livefyre Q&A Today"

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Howie Goldfarb
2 years 8 months ago

Do you know what kind of music djwaldow will be playing for us today?

belllindsay
2 years 8 months ago

Howie Goldfarb djwaldow I do not – any suggestions Howie?

djwaldow
2 years 8 months ago

Howie Goldfarb Dre. Snoop. Mackelmore.

jasonkonopinski
2 years 8 months ago

djwaldow Howie Goldfarb ACTION BRONSON

jasonkonopinski
2 years 8 months ago

I’ll be there!

Howie Goldfarb
2 years 8 months ago

jasonkonopinski lets wear our kilts to this event! We need to be cool.

jasonkonopinski
2 years 8 months ago

Howie Goldfarb I’ll be in my cycling clothes. #Lycra4LYFE

Howie Goldfarb
2 years 8 months ago

jasonkonopinski since 1988 I have gone mountain biking in shorts and boxers (and no helmet! just don’t tell ginidietrich about that last part). Always worried about the effects of the male reproductive organs from those really tight cycling clothes.

JoeCardillo
2 years 8 months ago

Howie Goldfarb jasonkonopinski ginidietrich No way, I had no idea you knew how to read Howie

John_Trader1
John_Trader1
2 years 8 months ago

Cool, djwaldow is smart. Looks like a great session, thank you for arranging this!

djwaldow
2 years 8 months ago

John_Trader1 See you soon!

belllindsay
2 years 8 months ago

Woohoo! Can’t wait for this one! 😀

jasonkonopinski
2 years 8 months ago

Any predictions on how many times @djwaldow will type “Dude!” or “PUMPED!”?

JoeCardillo
2 years 8 months ago

jasonkonopinski I heard the over/under in Vegas was 78

djwaldow
2 years 8 months ago

JoeCardillo jasonkonopinski Awesome. Love. … my 2 “other” favorite words: http://socialbutterflyguy.com/2009/10/01/does-language-matter/

EdenSpodek
2 years 8 months ago

Trying to be back in real time. See you then!

susancellura
susancellura
2 years 8 months ago

Looking forward to this!! And I love that he says “Dude” all the time!

djwaldow
2 years 8 months ago

susancellura Dude? http://socialbutterflyguy.com/2010/03/22/dude/

susancellura
susancellura
2 years 8 months ago

djwaldow Dude!

RebeccaTodd
2 years 8 months ago

Ooo let me try and think of a good question…

belllindsay
2 years 8 months ago

RebeccaTodd Questions – plural! 😉

djwaldow
2 years 8 months ago

RebeccaTodd Bring it.

belllindsay
2 years 8 months ago

Tick tock goes the clock – only 7 minutes!! 😀

catrinasharp
catrinasharp
2 years 8 months ago

Woot! Woot! Looking forward to this!

BobtheGreenGuy
2 years 8 months ago

So, I’m logged into Livefyre, how do I find this event?

belllindsay
2 years 8 months ago

BobtheGreenGuy You’re here Bob! 😀

BobtheGreenGuy
2 years 8 months ago

belllindsay BobtheGreenGuy [feeling like an idiot – check]

belllindsay
2 years 8 months ago

BobtheGreenGuy LOL! Not at all. 🙂

catrinasharp
catrinasharp
2 years 8 months ago

BobtheGreenGuy belllindsay Ha! Bob, I did the same thing at first, thinking there was a link to a video. You are not alone! If that makes you feel any better.

belllindsay
2 years 8 months ago

The Dude abides. 3 minutes!!

belllindsay
2 years 8 months ago

BOOM – it’s NOON!

djwaldow
2 years 8 months ago

belllindsay only 9 here…

belllindsay
2 years 8 months ago

djwaldow You poor thing! LOL

BobtheGreenGuy
2 years 8 months ago

I have a question about email marketing and more specifically whether or not to have them html-based or straight text. Are there any updates since your book came out?

BobtheGreenGuy
2 years 8 months ago

to elaborate…
I get emails from organizations that I support even though they send me their endless emails. Imagine a 2,000 word email! Is there a length of text email that you’ve found to be most effective?

djwaldow
2 years 8 months ago

BobtheGreenGuy Ahhh. Length. No “standard” in that regard. With a text-only email, it’s hard to judge how effective when there is no clickable links. Know what I mean?

djwaldow
2 years 8 months ago

BobtheGreenGuy Bob! Great question. The same still applies … you have to test what works best for your audience. HTML and straight text BOTH work.

JoeCardillo
2 years 8 months ago

djwaldow Hardest lesson you ever learned in your professional life?

djwaldow
2 years 8 months ago

JoeCardillo Ooooh. Man. Tough one. Not related to email marketing, but just PROFESSIONAL life? Hmmm … can I get back to you in a bit? Ha!

JoeCardillo
2 years 8 months ago

djwaldow JoeCardillo Totally. But just in eemail marketing would be intriguing, too.

belllindsay
2 years 8 months ago

JoeCardillo djwaldow That is a really tough question.

belllindsay
2 years 8 months ago

Allow me to get the show on the road! Oh. Wait. You guys already started! LOL!!

djwaldow
2 years 8 months ago

belllindsay Let’s roll.

JoeCardillo
2 years 8 months ago

belllindsay Haha woops….it is High Noon after all..

belllindsay
2 years 8 months ago

JoeCardillo Such disrespect. 😉

belllindsay
2 years 8 months ago

So, djwaldow how did “The Rebel’s Guide to Email Marketing” come about? I picture a boozy night with Jason Falls, with lots of raised voices and gesticulating!

catrinasharp
catrinasharp
2 years 8 months ago

djwaldow When it comes to planning email content, I really, really think that most of the content should be useful to the user and not just company updates – even if it is a company newsletter. Is there a rule of thumb about how much should be about them and how much should be about the company?

belllindsay
2 years 8 months ago

catrinasharp djwaldow Great question.

catrinasharp
catrinasharp
2 years 8 months ago

djwaldow I’d like to present the idea of the company newsletter to be less about our updates – more about how it could help them and provide outside links that would be helpful to the readers as well.

djwaldow
2 years 8 months ago

catrinasharp DO IT! And make it … HUMAN. Keep it light. Fun. Interesting.

djwaldow
2 years 8 months ago

catrinasharp OOOOH. Great question! Agree 100%. I’d ask myself (yourself? them?) what is the goal of the email? It’s cool to share stuff about your company … IF the goal is to get people to click and go back to your site. If your goal is to get people to share, that may be a diff story. Does that help?
(no rule of thumb. side note: do you know the derivation of that phrase?)

belllindsay
2 years 8 months ago

djwaldow catrinasharp I think it’s because the thumb was an inch long….right?

catrinasharp
catrinasharp
2 years 8 months ago

djwaldow Thank you! yes, it helps. 
side note: no, but I might “Google” it in 5 seconds.

djwaldow
2 years 8 months ago

catrinasharp http://en.wikipedia.org/wiki/Rule_of_thumb

jasonkonopinski
2 years 8 months ago

DUDE counter activated.

JoeCardillo
2 years 8 months ago

Curious to know, how many people do you think are doing email marketing that provides really great, useful, user driven content? Not scientific, just wondering your opinion

djwaldow
2 years 8 months ago

JoeCardillo A handful.

BobtheGreenGuy
2 years 8 months ago

I definitely should have made a second cup of coffee before participating in this ADD event…  😉

djwaldow
2 years 8 months ago

BobtheGreenGuy Looks like you changed your avatar, so there’s that.

belllindsay
2 years 8 months ago

djwaldow BobtheGreenGuy You have to type fast to keep up! LOL

djwaldow
2 years 8 months ago

Bring. On. The. Questions.

belllindsay
2 years 8 months ago

Moving this back to the top: So, djwaldow how did “The Rebel’s Guide to Email Marketing” come about? I picture a boozy night with Jason Falls, with lots of raised voices and gesticulating!

catrinasharp
catrinasharp
2 years 8 months ago

belllindsay djwaldow I’m not certain I found this answer yet! Still searching..

belllindsay
2 years 8 months ago

catrinasharp djwaldow There’s NO WAY he answered it.I have looked everywhere! LOL For once – it’s not USER ERROR!!

catrinasharp
catrinasharp
2 years 8 months ago

Does it REALLY matter if you send a monthly newsletter at the same time and date every month? I find it hard to do because what happens in the world & industry doesn’t really revolve around the newsletter that goes out on the 5th. Ideally, you would think that content matters more but maybe reader behavior suggests they expect it to happen? Is that real life?

djwaldow
2 years 8 months ago

catrinasharp Why are you only sending once/month?

belllindsay
2 years 8 months ago

djwaldow catrinasharp How many times per month is too many?

catrinasharp
catrinasharp
2 years 8 months ago

djwaldow belllindsay I like this question about frequency – the funny part is from a reader standpoint, I don’t really care how many times I get it as long as the information is good. I look forward to PR Daily and Copyblogger emails daily. Now, I look for them, they even have their own folder for reference! ha

djwaldow
2 years 8 months ago

belllindsay You are sending too much email when you unsubs/complaints are increasing. Ha! Seriously though. No such thing as “too much.”

belllindsay
2 years 8 months ago

djwaldow Hmmm, interesting.

djwaldow
2 years 8 months ago

catrinasharp EXACTLY! Can I retweet this?

catrinasharp
catrinasharp
2 years 8 months ago

djwaldow belllindsay And if SpinSucks has one, I am certain I will love that one too! 🙂

catrinasharp
catrinasharp
2 years 8 months ago

djwaldow catrinasharp If you can get it under 140 characters! ha ha yes of course

catrinasharp
catrinasharp
2 years 8 months ago

djwaldow We do that because that is what we have always done. I feel that it is better to send when there is awesome content or useful information to share.

djwaldow
2 years 8 months ago

catrinasharp I think you have your answer. Smiley face!

susancellura
susancellura
2 years 8 months ago

How do you persuade clients to consolidate announcements, emails, etc., so as to not bomb recipients’ inboxes? What case studies can you share?

djwaldow
2 years 8 months ago

susancellura Great question. And one back at ya: Does your client have a way to segment/target news/announcements so not everyone is getting the same email?

susancellura
susancellura
2 years 8 months ago

djwaldow If they were willing to put in the time, I’d say yes, but at the moment, they do not have this set up.

catrinasharp
catrinasharp
2 years 8 months ago

What resource would you recommend to ‘check’ or compare your open rates to? There are suggestions with the different email providers but is there a higher power that tracks email open rates?

djwaldow
2 years 8 months ago

catrinasharp The problem w/ open rates is that they are FAR from a perfect metric. Opens “count” if someone enables images. So, lots of people read email w/o images turned on. On the flip side, lots of people “read” emails in their preview pane (with images on) but don’t really read them.
I’d focus more on clicks and conversions!

jasonkonopinski
2 years 8 months ago

djwaldow catrinasharp Also, iPhone pre-caches images, so it “counts” as an open.

catrinasharp
catrinasharp
2 years 8 months ago

jasonkonopinski djwaldow yeah! and it can get REAL crazy in the analytics. Good point, Jason.

djwaldow
2 years 8 months ago

catrinasharp jasonkonopinski Exactly my point.

JoeCardillo
2 years 8 months ago

Can you share if / how you balance quantitative and qualitative when evaluating how your email marketing is doing?

djwaldow
2 years 8 months ago

JoeCardillo How are you defining “qualitative?” Shares?

JoeCardillo
2 years 8 months ago

djwaldow JoeCardillo Anything that’s between the lines, e.g. direct feedback, sentiment analysis in mentions, etc… vs. opens, clicks, shares, registrations…

djwaldow
2 years 8 months ago

JoeCardillo Got it. There is certainly something to be said about the “soft” numbers, but hard numbers (aka $$) is what the C-suite wants to hear.

jasonkonopinski
2 years 8 months ago

So here’s one that has me stumped — and I’d love your thoughts. I’m working with a B2B company that does lots of active prospecting but doesn’t necessarily know how to plug those prospects into an email drip. 
They have a list, but they’re getting stuck on the opt-in that initiates the drip. Should a company qualify a lead through some intent or purchase behavior first, or test the waters with a few emails (with option to opt-out)?

djwaldow
2 years 8 months ago

jasonkonopinski Sounds like they need to speak with my new employer … about marketing automation.

belllindsay
2 years 8 months ago

djwaldow jasonkonopinski DRINK!

jasonkonopinski
2 years 8 months ago

belllindsay djwaldow  I see what you did there.

djwaldow
2 years 8 months ago

jasonkonopinski But you probably want a “better” answer, huh? 
Honestly, I’d test BOTH approaches.

jasonkonopinski
2 years 8 months ago

djwaldow Aye – but I’m a little wary of them toeing the CAN-SPAM line a bit too closely.

djwaldow
2 years 8 months ago

jasonkonopinski In the US, there is nothing illegal about sending email to people who have not opted in.

belllindsay
2 years 8 months ago

djwaldow jasonkonopinski Really…??

djwaldow
2 years 8 months ago

belllindsay jasonkonopinski Really.

yvettepistorio
2 years 8 months ago

belllindsay djwaldow jasonkonopinski Aha!! I was right!!! That feels good 😀

djwaldow
2 years 8 months ago

yvettepistorio belllindsay djwaldow jasonkonopinski Now, I’m not and ADVOCATE for unsolicited email, but … it CAN be effective.

jasonkonopinski
2 years 8 months ago

djwaldow yvettepistorio  Iiiiiiiiiiiinteresting.

djwaldow
2 years 8 months ago

Taking a sip of coffee … (mini break!)

belllindsay
2 years 8 months ago

djwaldow No breaks allowed!! 😉

djwaldow
2 years 8 months ago

belllindsay Mother.

belllindsay
2 years 8 months ago

How has Content Marketing changed Email Marketing…if at all?

djwaldow
2 years 8 months ago

belllindsay That’s a DANG good question, L.
I think it’s FORCED email marketers to be more creative, more human, more … better. More better?

belllindsay
2 years 8 months ago

djwaldow I like more better. I love how some businesses are finally understanding that it’s ok to have fun/be human/joke around in emails.

djwaldow
2 years 8 months ago

belllindsay EXACTLY. My new mantra – the secret to effective email marketing is to send timely, targeted, valuable HUMAN email to people who want it.

yvettepistorio
2 years 8 months ago

belllindsay djwaldow To add to that – what’s your trick to generating fun/be human/joke around in emails (especially for those of us who struggle
coming up with “catchy” copy – not that I do or anything)?? *whistles in the corner*

belllindsay
2 years 8 months ago

yvettepistorio djwaldow That’s why *I’m* here! LOL

yvettepistorio
2 years 8 months ago

belllindsay yvettepistorio djwaldow But I want to learn too!! That way you can just say – change this Yvette – not write it for me 😀

djwaldow
2 years 8 months ago

yvettepistorio belllindsay Outsource it OR hire someone who is funny/witty/human … (maybe Gini or Lindsay or Ann Handley?)

jasonkonopinski
2 years 8 months ago

djwaldow yvettepistorio belllindsay Gini’s her boss. 😉

belllindsay
2 years 8 months ago

jasonkonopinski djwaldow yvettepistorio Yvette got fired today Jason. #Sheeesh

yvettepistorio
2 years 8 months ago

belllindsay jasonkonopinski djwaldow I did?!

djwaldow
2 years 8 months ago

jasonkonopinski djwaldow yvettepistorio belllindsay Dude. I know.

jasonkonopinski
2 years 8 months ago

yvettepistorio belllindsay jasonkonopinski djwaldow Surprisingly, she hasn’t fired me yet today. #itsstillearly

yvettepistorio
2 years 8 months ago

jasonkonopinski yvettepistorio belllindsay djwaldow Can I have my job back now?

belllindsay
2 years 8 months ago

yvettepistorio jasonkonopinski djwaldow 
OK.

yvettepistorio
2 years 8 months ago

belllindsay yvettepistorio jasonkonopinski djwaldow YAY!!!

yvettepistorio
2 years 8 months ago

Hi DJ!!!
Ok, here we go… besides “email is dead,” what’s the most annoying thing
people say to you about email marketing? Ok – one may be too difficult, top
five?

djwaldow
2 years 8 months ago

yvettepistorio Annoying? Ha. Hmmm. Trying to be nice here …
What is the best time to send?
What is the best day to send?
What is a “good” open rate?
The problem with these questions is that there is no “best.” As I often say, “best practices are those that are best for YOUR subscribers.”

yvettepistorio
2 years 8 months ago

djwaldow So I guess I won’t be asking when the best day to send is… ;P

djwaldow
2 years 8 months ago

yvettepistorio Wednesday!

belllindsay
2 years 8 months ago

djwaldow yvettepistorio LMAO!

yvettepistorio
2 years 8 months ago

belllindsay djwaldow yvettepistorio I’m going to test that with my next email.

djwaldow
2 years 8 months ago

yvettepistorio belllindsay Wait. Test what? Wednesday? I was kidding!

yvettepistorio
2 years 8 months ago

djwaldow yvettepistorio belllindsay Ha! I know, I know!!! I actually looked at previous emails for a client to determine which day was best – so I’m testing that and it happens to be a Thursday 🙂

djwaldow
2 years 8 months ago

yvettepistorio djwaldow belllindsay there you go!

belllindsay
2 years 8 months ago

djwaldow yvettepistorio See! I love how you think DJ (er, because I think the same way) – why so much stress and energy put into doing what works for everyone else!? Do what works for YOU and YOUR community!

djwaldow
2 years 8 months ago

belllindsay Bingo.

catrinasharp
catrinasharp
2 years 8 months ago

djwaldow yvettepistorio I’m guilty of these. I think it is hard because you constantly want to compare your metrics to others to make sure you are doing all the right things and evaluate areas you should adjust. From what I am hearing & reading is that you should focus on your list and what works best for that.

catrinasharp
catrinasharp
2 years 8 months ago

@@djwaldow @@yvettepistorio What belllindsay said.

djwaldow
2 years 8 months ago

catrinasharp You got it. Doesn’t hurt to “peek” at what others are doing, but pave your OWN path is better.

superdumb
superdumb
2 years 8 months ago

How do you deal with clients who don’t want to “bug” their customer base and don’t feel like they have anything pressing to share?

djwaldow
2 years 8 months ago

superdumb I remind them of two things.
1. They DO have content … assuming they have a website/blog.
2. We tend to worry too much about sending TOO MUCH email. The reality is, if you have kick ass content that people WANT to read, there is no such thing as too much. HARO sends 3 emails PER DAY and have crazy high open rates.

catrinasharp
catrinasharp
2 years 8 months ago

djwaldow superdumb I open every HARO email!

djwaldow
2 years 8 months ago

catrinasharp superdumb See?

superdumb
superdumb
2 years 8 months ago

djwaldow catrinasharp superdumb great advice- thank you!

djwaldow
2 years 8 months ago

superdumb djwaldow catrinasharp But of course!

djwaldow
2 years 8 months ago

FWIW, this is MUCH tougher than a Twitter chat! No character limit!

jasonkonopinski
2 years 8 months ago

djwaldow And you have to scroll up AND down the page. 😀

belllindsay
2 years 8 months ago

jasonkonopinski djwaldow Ermagherd.

BobtheGreenGuy
2 years 8 months ago

djwaldow belllindsay remind me to hyper-caffeinate next time!

yvettepistorio
2 years 8 months ago

I love that you “break” rules – is there a rule you break all the time?

djwaldow
2 years 8 months ago

yvettepistorio CAPS in the subject line

catrinasharp
catrinasharp
2 years 8 months ago

djwaldow yvettepistorio I need to pay more attention to this. I hate CAPS! I’ll be shocked if I search my email and I opened it. However, at this point you are a trusted brand so from a consumer’s point of view, I just open it. I guess that is our goal, to share relevant content to have our consumers trust us, know our name and open our emails, even the subject line is in CAPS. Good Question Yvette.

John_Trader1
John_Trader1
2 years 8 months ago

yvettepistorio I bet it’s leaving the toilet seat up.

John_Trader1
John_Trader1
2 years 8 months ago

I am constantly bombarded with pitches from email hosting sites to try their services. When searching for an email provider, what are the most important attributes they must have? Who is the best in your opinion (if you are allowed to divulge).

djwaldow
2 years 8 months ago

John_Trader1 So … I’m on Day 3 at my new gig (Marketo). Deets: http://waldowsocial.com/marketo/ … so I’m a BIT biased, but I’d first outline what your email marketing goals are. Are you doing any automation? Do you need integrations with ecomm services? How big is your list? How often do you send? What is your budget?

John_Trader1
John_Trader1
2 years 8 months ago

djwaldow Good suggestions. I guess you need to know where you are going in order to figure out how to get there.

djwaldow
2 years 8 months ago

John_Trader1 For sure. Lots of options out there. Just went through an ESP search for a client. Fun!

djwaldow
2 years 8 months ago

Thanking my 8th grade typing teacher now for giving me the skills to keep up with you all 23 years later!

JoeCardillo
2 years 8 months ago

djwaldow Best class I ever took. Besides the ones that helped critical thinking.

djwaldow
2 years 8 months ago

JoeCardillo djwaldow LOL. Exactly.

belllindsay
2 years 8 months ago

So, the book the book!! How did it come about??

djwaldow
2 years 8 months ago

belllindsay Dude. I answered that 2 times already!!! Want me to go into MORE detail? Ha!

belllindsay
2 years 8 months ago

djwaldow HAHAHA! I missed it sorry!! I’ll go find your answer.

yvettepistorio
2 years 8 months ago

belllindsay djwaldow Jeez Lindsay!!

catrinasharp
catrinasharp
2 years 8 months ago

djwaldow belllindsay oh sorry – I didn’t see that answer. They should have a widget that is like a sidebar that moves like a twitter feed, would be easier to track! If they have one already, I didn’t know!

belllindsay
2 years 8 months ago

catrinasharp djwaldow I went back and searched for it and *I* don’t see it either. So THERE! 😉

djwaldow
2 years 8 months ago

catrinasharp djwaldow belllindsay Or a way to FAVORITE/PROMOTE a comment. I’ll check with the @livefyre folks. Their offices are 15 miles from me! Good people there.

belllindsay
2 years 8 months ago

djwaldow  @catrinasharp And just like that, DJ Waldow changes the face of Livefyre! LOL

djwaldow
2 years 8 months ago

belllindsay In all seriousness, I may ask them about that feature.

catrinasharp
catrinasharp
2 years 8 months ago

djwaldow catrinasharp belllindsay yes! I would be great to have modes.. so you can watch the most favorited/promoted comments or you can watch the most recent comment feed. AND if they are ambitious.. just your activity..

catrinasharp
catrinasharp
2 years 8 months ago

belllindsay do you feel like you are being ignored? ha

djwaldow
2 years 8 months ago

catrinasharp belllindsay Maybe she just can’t keep up with the comments. ZING!

belllindsay
2 years 8 months ago

djwaldow catrinasharp Hey now.

djwaldow
2 years 8 months ago

belllindsay djwaldow catrinasharp #tellithowiseeit

jasonkonopinski
2 years 8 months ago

Do we have a current DUDE count? I’ve only seen two so far.

djwaldow
2 years 8 months ago

jasonkonopinski DUDE. DUDE.  DUDE. DUDE.  DUDE. DUDE.  DUDE. DUDE.  DUDE. DUDE.  DUDE. DUDE.  DUDE. DUDE.  DUDE. DUDE.  DUDE. DUDE.  DUDE. DUDE.  DUDE. DUDE.  DUDE. DUDE.  DUDE. DUDE.  DUDE. DUDE.  DUDE. DUDE.  DUDE. DUDE.  DUDE. DUDE.  DUDE. DUDE.  DUDE. DUDE.  DUDE. DUDE.  DUDE. DUDE.  DUDE. DUDE.  DUDE. DUDE.  DUDE. DUDE.  DUDE. DUDE.  DUDE. DUDE.  DUDE. DUDE.  DUDE. DUDE.

jasonkonopinski
2 years 8 months ago

djwaldow 🙂

yvettepistorio
2 years 8 months ago

djwaldow jasonkonopinski Um…I’m so not counting that – that’s on you Konopinski!

superdumb
superdumb
2 years 8 months ago

djwaldow jasonkonopinski way to game the system, dude.

yvettepistorio
2 years 8 months ago

At a time when all the buzz is about social – how do you get
people excited about email again?

John_Trader1
John_Trader1
2 years 8 months ago

yvettepistorio That’s a great question.

catrinasharp
catrinasharp
2 years 8 months ago

yvettepistorio I remember being pretty WOWed by the “email is not dead” presentation at Vocus Demand this summer… djwaldow the numbers presented are crazy. I don’t remember them though… Someone here might.

djwaldow
2 years 8 months ago

catrinasharp yvettepistorio djwaldow Le numbers: http://waldowsocial.com/email-marketing-is-far-from-dead/

DwayneAlicie
2 years 8 months ago

djwaldow catrinasharp yvettepistorio I so agree with that … I actually love getting email from the brands I like. Also, email still works if you do it right!  Why would you abandon something that works?

yvettepistorio
2 years 8 months ago

DwayneAlicie djwaldow catrinasharp yvettepistorio I LOVE when I get a targeted email – I think West Elm is great at this.

catrinasharp
catrinasharp
2 years 8 months ago

yvettepistorio DwayneAlicie djwaldow catrinasharp I want to sign up for West Elm then.. ha! I love brands that do that well. Inspiration!

belllindsay
2 years 8 months ago

Why is everyone all fired up about single versus double email opt in? I HATE double opt in!

yvettepistorio
2 years 8 months ago

belllindsay I hate captcha

belllindsay
2 years 8 months ago

yvettepistorio It’s not all about you Yvette.

yvettepistorio
2 years 8 months ago

belllindsay yvettepistorio Pft…

catrinasharp
catrinasharp
2 years 8 months ago

yvettepistorio belllindsay I hate it when I get captcha wrong because the font is crazy. Makes me feel a little sad.

yvettepistorio
2 years 8 months ago

catrinasharp belllindsay Me too! It makes me feel like a little senile too…

John_Trader1
John_Trader1
2 years 8 months ago

yvettepistorio belllindsay Captchas are great! It’s often a reminder of when I need to make my next Optometry appointment.

jasonkonopinski
2 years 8 months ago

John_Trader1 yvettepistorio belllindsay Captcha is the devil.

catrinasharp
catrinasharp
2 years 8 months ago

belllindsay Me too. It is like a scavenger hunt.

djwaldow
2 years 8 months ago

belllindsay I’m with you … dude (cc jasonkonopinski). 
My take: http://waldowsocial.com/single-opt-in-or-double-opt-in-which-is-better/
Be sure to read the comments from Tom Kulzer, president (founder?) of Aweber.

belllindsay
2 years 8 months ago

djwaldow belllindsay jasonkonopinski I read the article – not the comments though. Must return.

djwaldow
2 years 8 months ago

belllindsay djwaldow jasonkonopinski I’d love to debate it live with Tom … or on a webinar. He never replied… (sad face)

belllindsay
2 years 8 months ago

djwaldow jasonkonopinski Do it on your podcast!

djwaldow
2 years 8 months ago

belllindsay Would be fun, BUT the podcast is about how work gets done … not about email marketing!

belllindsay
2 years 8 months ago

djwaldow I knew that. :

djwaldow
2 years 8 months ago

belllindsay djwaldow I know you did.

belllindsay
2 years 8 months ago

djwaldow #IDidnt

djwaldow
2 years 8 months ago

belllindsay djwaldow I know that too.

belllindsay
2 years 8 months ago

djwaldow ROFLMAO!

jasonkonopinski
2 years 8 months ago

What are your thoughts on FAB’s move to proactively purge their lists vs. an opt-out from a subscriber?  It’s been heralded as a bold but brilliant move.

djwaldow
2 years 8 months ago

jasonkonopinski LOVE it. I talk about it in many-a-presentations. That being said, I am not sure how effective it was. I’ve reached out to their team for some comments, but have been ignored!

jasonkonopinski
2 years 8 months ago

djwaldow Well, that’s a bunch of hooey.

belllindsay
2 years 8 months ago

djwaldow jasonkonopinski They purged..? Like, starting from scratch again??

jasonkonopinski
2 years 8 months ago

belllindsay djwaldow No, they looked at their list, saw everyone who wasn’t opening their emails, and unsubbed them from their lists. 
http://thenextweb.com/shareables/2013/03/04/classy-fab-stops-sending-you-emails-you-dont-read-even-when-you-dont-ask-them-to/

belllindsay
2 years 8 months ago

jasonkonopinski djwaldow See, I think that’s AMAZING!!!

jasonkonopinski
2 years 8 months ago

belllindsay djwaldow Likewise. I think it’s a great move. “You’re not reading, so we don’t want to clutter your inbox (or distort our reporting metrics).”

djwaldow
2 years 8 months ago

jasonkonopinski belllindsay djwaldow BUT … did it work? That’s the key, right?

belllindsay
2 years 8 months ago

djwaldow jasonkonopinski Interesting that they won’t respond to you with a comment.

djwaldow
2 years 8 months ago

Is that all you got? BRING IT. My fingers are ON FIRE. My brain is too.

nickcicero
2 years 8 months ago

djwaldow en fuego http://imgur.com/DWVq5uC

djwaldow
2 years 8 months ago

nickcicero Fancy seeing you here Nick! We were just chatting about a new Livefyre feature where a moderator could “pin” a comment so it appeared at the top. Make it happen?

nickcicero
2 years 8 months ago

djwaldow we actually just released that feature in our enterprise level comments system, but would definitely think that will make its way into community comments too.

djwaldow
2 years 8 months ago

nickcicero Awesome. #greatminds. See belllindsay?

nickcicero
2 years 8 months ago

djwaldow belllindsay we aim to please

belllindsay
2 years 8 months ago

djwaldow nickcicero Great minds indeed. 🙂

yvettepistorio
2 years 8 months ago

How the new gig is going at Marketo? I know it’s only day three, but…

djwaldow
2 years 8 months ago

yvettepistorio Still trying to find the bathroom. Seriously, it’s awesome. Great to be around other HUMANS again. Trying to get to know all 400+ employees. Dead serious.
Oh, and learning the software, too.
Thanks for asking!

belllindsay
2 years 8 months ago

So, we recently got an email from a pretty big company – and it was a hot mess. I mean, a jumble of different fonts, the phone number was XXX’ed out, and an obviously hack cut and paste job. Would you *koff* alert them to how bad it was (in case it was an accident or a technical glitch?) or just ignore – albeit with a bad taste left in your mouth towards said company…?

djwaldow
2 years 8 months ago

belllindsay I’d do the former. For sure. In a nice, tactful way, of course (i.e. DO NOT HAVE @ginidietrich do it!

belllindsay
2 years 8 months ago

djwaldow BAHAHAHAHAHA! I’m probably worse than Gini!!

JoeCardillo
2 years 8 months ago

belllindsay djwaldow  I bet Gini would say “Your email is stupid. Thanks.”

djwaldow
2 years 8 months ago

JoeCardillo belllindsay djwaldow Exactly.

nickcicero
2 years 8 months ago

Congrats on the move to Marketo DJ!

djwaldow
2 years 8 months ago

nickcicero Thanks Nick. We are moving to Redwood City in a few weeks. Means I’m THAT much closer to the LF offices!

belllindsay
2 years 8 months ago

djwaldow nickcicero You move a lot! LOL

djwaldow
2 years 8 months ago

belllindsay djwaldow nickcicero Since I graduated Michigan in 1998, I’ve lived in Chicago, Kansas City, Clearwater Beach (FL), Rochester, NY, Durham, NC, Salt Lake City, UT, San Jose, CA.
We bought a really expensive (yet tiny) house in Redwood City so no plans on moving soon. I may even get a local 650 number!

nickcicero
2 years 8 months ago

djwaldow exciting!

djwaldow
2 years 8 months ago

nickcicero djwaldow Very.

belllindsay
2 years 8 months ago

If you were banished to a desert island, and you could only take ONE – would it be coffee or beer? And why?

djwaldow
2 years 8 months ago

belllindsay Easy. Coffee. Hangovers suck.

belllindsay
2 years 8 months ago

djwaldow True. But but but…BEER!!

djwaldow
2 years 8 months ago

belllindsay djwaldow I know. I know. Been drinking less beer these days. Getting old. I feel like crap the next day after 3 beers!

belllindsay
2 years 8 months ago

djwaldow Dude. You don’t know from old.

catrinasharp
catrinasharp
2 years 8 months ago

djwaldow belllindsay is wine allowed?

DwayneAlicie
2 years 8 months ago

djwaldow belllindsay This is very true. It happens to me too!

yvettepistorio
2 years 8 months ago

catrinasharp djwaldow belllindsay I like wine 🙂

BobtheGreenGuy
2 years 8 months ago

belllindsay djwaldow Definitely coffee but only if there’s half and half available. No half and half? I’ll take the beer.

yvettepistorio
2 years 8 months ago

BobtheGreenGuy belllindsay djwaldow What about Bailey’s AND coffee????

catrinasharp
catrinasharp
2 years 8 months ago

BobtheGreenGuy belllindsay djwaldow mhmmm do hangovers matter when you are on a deserted island? Beer.

John_Trader1
John_Trader1
2 years 8 months ago

With the shift change in content marketing moving towards more videos, is it appropriate to use video in emails as often as possible? Or should it be a slow and measured approach depending on audience preferences?

belllindsay
2 years 8 months ago

John_Trader1 YES!!

John_Trader1
John_Trader1
2 years 8 months ago

belllindsay So you are saying yes? 🙂

belllindsay
2 years 8 months ago

John_Trader1 Well, I’m no expert….

BobtheGreenGuy
2 years 8 months ago

Do you know the numbers on how many people “forward to a friend”? Seems like it might be some low hanging fruit from the marketing point of view.

catrinasharp
catrinasharp
2 years 8 months ago

BobtheGreenGuy I only forward to a friend if there is a coupon or really awesome content. I do not typically use the “forward to a friend” button though. I just use my email client.

yvettepistorio
2 years 8 months ago

So how about those Gmail tabs – how do you think those have/will affect email marketing?

nickcicero
2 years 8 months ago

yvettepistorio Great question, I have been seeing some interesting brand emails to move their newsletters out of promotions.

djwaldow
2 years 8 months ago

nickcicero yvettepistorio I think that approach is premature and SILLY!

djwaldow
2 years 8 months ago

yvettepistorio You knew I’d have a blog post about that, right?
http://waldowsocial.com/did-gmail-just-kill-email-marketing/

yvettepistorio
2 years 8 months ago

djwaldow yvettepistorio Yeah, figured as much…

catrinasharp
catrinasharp
2 years 8 months ago

djwaldow yvettepistorio Here it is! Howie Goldfarb

BobtheGreenGuy
2 years 8 months ago

yvettepistorio I have to admit, because of the tabs, I’m opening far fewer “updates” and “promotions”

yvettepistorio
2 years 8 months ago

BobtheGreenGuy yvettepistorio I can’t say I open far less, but it’s easier for me to see the promotions and updates I’m interested in.

djwaldow
2 years 8 months ago

yvettepistorio Agree with Chad White here too … http://www.mediapost.com/publications/article/206665/#axzz2fGPNCuZu
cc nickcicero

DwayneAlicie
2 years 8 months ago

I’m late to the party, but have we asked you about the 90daystoEllen campaign? Developing takeaways with distance from the finale, DJ?  PS I love you that is all

djwaldow
2 years 8 months ago

DwayneAlicie Ha. Nobody has asked that yet. Honestly, still BUMMING about her lack of response. Not.A.Peep.

belllindsay
2 years 8 months ago

djwaldow DwayneAlicie I would marry Ellen.

DwayneAlicie
2 years 8 months ago

djwaldow DwayneAlicie I find that bizarre, actually. I so expected her to show up in San Jose or something on the last day. Alas, the campaign was genius and fun!

djwaldow
2 years 8 months ago

DwayneAlicie djwaldow Appreciate all your support man. We did too…

djwaldow
2 years 8 months ago

DwayneAlicie Still need to write a blog post, but some takeaways:
1. Not everyone uses social media the same way.
2. Some people forget the SOCIAL part of media.
3. The power of using social to create a movement is REAL POWERFUL … a great way to build a community and build REAL relationships.
(more soon)

belllindsay
2 years 8 months ago

djwaldow DwayneAlicie That WAS super fun!

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