By Lindsay Bell-Wheeler
Well, guess what…the cat’s away again today! Gini Dietrich dragged her flu-ridden body to another speaking engagement (she’s wearing a surgical mask, surely!) so I have the great pleasure to play host to the incredible Mr. DJ Waldow!
According to DJ, email marketing is NOT dead and if anyone should have an educated opinion on the subject it’s him. He eats, sleeps, and breathes email marketing, and he co-authored (with Jason Falls) The Rebel’s Guide to Email Marketing to hammer the point home.
Why ‘The Rebel’s Guide…” you ask? Well, because while email marketing isn’t dead, it definitely requires a new approach in these changing times. Whether you’re B2B or B2C, Fortune 500, or startup, if your campaigns have hit a slump, you’re starting to get frustrated, and you realize a kick start is needed to breathe some life back into your strategy, DJ can help.
So, who is this Waldow cat? He’s one of the nicest guys in the digital marketing space. He’s spirited, smart, and always full of energy…and he always seems to have a smile on his face.
DJ has spent nearly eight years in the email, social, and community-building world, advising clients on how to optimize their email marketing campaigns and – on occasion – break some of the “best practice” rules.
He’s a writer, blogger, and speaker, and just snagged a cool new gig with the Marketo team as its digital marketing evangelist. Like, he started on Monday! Be sure and ask him how that’s going.
You can also ask him about being a dad, about his dog, his new podcast The Work Talk Show, what his secret is to always being so annoyingly happy, oh – and about being a rebel in the world of email marketing!
DJ is well known in the social space for his love of saying “Dude!” and can be found on most networks under the handle “djwaldow” or by searching “DJ Waldow.”
Today’s Livefyre Q&A
At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), DJ is going to be hanging out in the comments.
In order to participate, all you have to do is:
- Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
- Set a reminder for noon ET today.
- Order the book so you can help DJ out, but also get your learn on.
- Create a list of questions.
- Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” DJ will see it and reply to you. You can even join the conversation around questions others are asking, if you like.
We’ll be here for an hour so you can join us the entire time or step in and out during the hour. It’s entirely up to you – just make sure you’re here before 12:59.
Win a Copy
Those of you who participate in today’s Livefyre Q&A (even if you’re late to the party, but not if you’re an Arment Dietrich employee) will be entered in a random drawing for a free copy of the book.
We bought two copies and will give them away, but you have to actually leave a comment, ask a question, or participate in the chat to be entered in the drawing. Otherwise we won’t know you were here.
Get ready with your questions and join the conversation. And don’t fear! If you missed the live portion of this, we’ll keep the drawing open until midnight PT so you still have time to get in your questions.
Former Guests and Who’s Next
For former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. Chapman, Mitch Joel, Danny Brown, Chuck Hemann, and Michael Brito.
And following is the lineup through the end of the year so mark your calendars!
Same bat time, same bat channel.
See you today at noon!