Gini Dietrich

Join Jay Baer for a Special Livefyre Q&A Today

By: Gini Dietrich | December 18, 2013 | 
252

Join Jay Baer to discuss his latest book, Youtility, during a live Livefyre Q&A chat. Ask him questions, read the transcript, or just stalk the page.By Gini Dietrich

Jay Baer, the author of Youtility: Why Your Marketing Needs to Be About Help, Not Hype, joins us today for a Livefyre Q&A.

I’m fairly certain Jay needs no introduction.

He has been on the social media, author, speaking, blogging circuit for many, many years. He has built companies and sold them. He moved his family to Bloomington, Ind., for no other reason than they liked the town. And he’s a tequila aficionado.

Today he’s going to hang out with you for an hour to answer any and all questions you have about his latest book, tequila, state fairs, or how many flights he took this year.

Today’s Livefyre Q&A

At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), Jay will be here so you can ask him how to create useful marketing, how to address the questions customers and prospects ask, how to develop marketing your customers actually want, who you are actually competing against, or how to use case studies in new and interesting ways.

In order to participate, all you have to do is:

  • Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
  • Set a reminder for noon ET today.
  • Order the book so you can help Jay out, but also get your learn on.
  • Create a list of questions (if you haven’t read the book, go to Amazon and read through the content there; you’ll find some things to help you formulate questions).
  • Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Jay will see it and reply to you. You can even join the conversation around questions others are asking, if you like.

We’ll be here for an hour so you can join us the entire time or step in and out during the hour. It’s entirely up to you; just make sure you’re here before 12:59.

Win a Copy

Those of you who participate in today’s Livefyre Q&A (even if you’re late to the party, but not if you’re an Arment Dietrich employee) will be entered in a random drawing for a free copy of the book.

We bought two copies and will give them away, but you have to actually leave a comment, ask a question, or participate in the chat to be entered in the drawing. Otherwise we won’t know you were here.

Get ready with your questions and join the conversation. And don’t fear! If you missed the live portion of this, we’ll keep the drawing open until midnight PT so you still have time to get in your questions.

Former Guests and Who’s Next

For former guests, check out Margie ClaymanSarah RobinsonMark StoryBeth HaydenSarah EvansStanford SmithChris BroganC.C. ChapmanMitch Joel,Danny BrownChuck HemannMichael BritoDJ WaldowTom Martin, and Ahava Leibtag.

And following is the lineup for the next few months, so mark your calendars!

Same bat time, same bat channel.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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252 Comments on "Join Jay Baer for a Special Livefyre Q&A Today"

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belllindsay
2 years 7 months ago

Yippee!!

jasonkonopinski
2 years 7 months ago

Oh – this’ll be a good one. See y’all at noon!

creativeoncall
2 years 7 months ago

OK now, don’t forget Jay’s musical intro… everybody needs walk-on music, ya’ know… http://ow.ly/rSIDa 

Wish I could be there, but a client meeting calls

Word Ninja
2 years 7 months ago

creativeoncall love that, chuck

creativeoncall
2 years 7 months ago

Word Ninja Thanks!

ginidietrich
2 years 7 months ago

creativeoncall Oh I won’t forget!

SpinSucks
SpinSucks
2 years 7 months ago

clippPR Yay!

CarrieMorgan
2 years 7 months ago

Whoot! Should be fun!

ClayMorgan
2 years 7 months ago

I guess I’m fashionably early.

@jason_
2 years 7 months ago

This should be fun!

JoeCardillo
2 years 7 months ago

CarrieMorgan Good nudge….I just Amazon’d it.

LSSocialEngage
2 years 7 months ago

Looking forward to this.

ginidietrich
2 years 7 months ago

ClayMorgan You are, indeed!

belllindsay
2 years 7 months ago

*checks clock* *cracks knuckles*

Word Ninja
2 years 7 months ago

JoeCardillo CarrieMorgan New verb?

ginidietrich
2 years 7 months ago

And it’s time! Hello everyone! Welcome jaybaer!

belllindsay
2 years 7 months ago

*waving from Toronto*

JayBaer
2 years 7 months ago

ginidietrich jaybaer Greetings and salutations!

Howie Goldfarb
2 years 7 months ago

ginidietrichshow your Youtility and please get me a Diet Dr Pepper. Thank you.

ginidietrich
2 years 7 months ago

Howie Goldfarb NO.

JoeCardillo
2 years 7 months ago

Howie Goldfarb ginidietrich Knew this was coming

JayBaer
2 years 7 months ago

Howie Goldfarb ginidietrich Dr. Pepper 10 is way better than Diet Dr. Pepper. #youtility

JayBaer
2 years 7 months ago

CarrieMorgan Thank you!

ginidietrich
2 years 7 months ago

So, Jay. The very first thing I am required to ask you about is the Youtility music video creativeoncall did for you. What’s the story behind that?

JayBaer
2 years 7 months ago

Hey everyone. Thanks for dropping the egg nog and hanging out.

amandag
amandag
2 years 7 months ago

cheers from chilly Chicago JayBaer and hello ginidietrich!

belllindsay
2 years 7 months ago

JayBaer Oh, I’m still drinking.

ginidietrich
2 years 7 months ago

amandag Hi my fave!

ginidietrich
2 years 7 months ago

belllindsay I can hear you!

Howie Goldfarb
2 years 7 months ago

ginidietrichcreativeoncallwell originally was supposed to be Aerosmith but Tyler was put into rehab just as recording was to start?

CarrieMorgan
2 years 7 months ago

JayBaerDid you notice Susan Baier made something like 20 GALLONS of egg nog this year? Man, wishing I were at her house!!!

belllindsay
2 years 7 months ago

ginidietrich LOL!!

JoeCardillo
2 years 7 months ago

belllindsay JayBaer We’ll drop the egg nog when our fingers aren’t capable of holding it anymore

JayBaer
2 years 7 months ago

ginidietrich Glad you asked! I really enjoyed the social media songs Chuck was putting together, and was able to meet him IRL in Chicago. I talked about putting together a music video for the book launch, and he was totally game (one of the best people anywhere, is Chuck Kent). But, he took it to a whole other level than what I envisioned, with visuals from fans of Youtility, AND the song was recorded by Chuck and his OWN FAMILY! Here it is: http://www.youtube.com/watch?v=SX6C-VpFs44
creativeoncall

ginidietrich
2 years 7 months ago

CarrieMorgan OMG. I hope she’s hosting a large number of people.

JayBaer
2 years 7 months ago

amandag JayBaer ginidietrich Not super warm here in Indiana, either

JayBaer
2 years 7 months ago

CarrieMorgan She is the queen of the nog.

LauraPetrolino
2 years 7 months ago

Hello from Florida!

belllindsay
2 years 7 months ago

So, JayBaer – Can a brand be too helpful? Setting up unreasonable expectations for customers that might be difficult to meet at times?

JayBaer
2 years 7 months ago

LauraPetrolino Hey Laura!

biggreenpen
2 years 7 months ago

Word Ninja JoeCardillo CarrieMorgan Amazon, Amazon’d, Amazoning – works for me! Welcome jaybaer !

sierratierra
2 years 7 months ago

Boston representing.

CarrieMorgan
2 years 7 months ago

ginidietrichCarrieMorganSusanBaierI think she might be hoarding it for herself and just faking the company…

jasonkonopinski
2 years 7 months ago

Hi Jay!

belllindsay
2 years 7 months ago

sierratierra We need some more Canucks up in here!

ClayMorgan
2 years 7 months ago

JayBaer I am curious. Being customer focused is not a new concept. I used it for years selling newspaper ads – solving their problems rather than building my revenue – and even Dale Carnegie talks about it. Why do you think so many companies just don’t get it? Is it culture? Lack of marketing education?

jasonkonopinski
2 years 7 months ago

belllindsay ginidietrich <hic>

ginidietrich
2 years 7 months ago

JayBaer I love this…and I ADORE Chuck!

ginidietrich
2 years 7 months ago

CarrieMorgan ginidietrich SusanBaier LOL!!

LSSocialEngage
2 years 7 months ago

belllindsay sierratierra waving from frigid Ottawa!

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