Join Jay Baer for a Special Livefyre Q&A Today

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Drumroll, please! Our winners are @biggreenpen and @Anthony_Rodriguez!!

Paula and Anthony, send me your addresses (Paula, I think I have yours somewhere, but just in case...). I'll get books sent to you today.

@creativeoncall :-)

Awww... I just found out about this... I'd love to know, who was your second choice for the Foreward if Marcus had refused?

Alright boys and girls! That's it for today. I will draw two names from attendees tomorrow to send a book. I'll tag you right here if you win.

THANK YOU, Jay! It's always a pleasure to see you, even if it's not in person.

Holy moly, that was one awesome lunch hour. Thanks for your insights as always, @JayBaer. 

How would you go about determining transformative value to determine how to split revenue, in situations of copyright so users can create value and possible conversions. How could the user be compensated?

Does gamification go well with your idea of Youtility? Or do you think it's just a waste of time?

One thing you're most excited about in 2014...? 

A couple other links of cool Youtilities:

http://www.youtube.com/watch?feature=player_embedded&v=UYy1GmJgFXA

http://www.youtube.com/watch?feature=player_embedded&v=FWwii1dX4v8

You're the man, Jay! I love reading about Youtility on CC. I agree with the concept 100 percent!

@ginidietrich @jaybaer Great tweet! And who isn't thinking "Boy, I'd really like to talk to Jay Baer right now!" :)

Speaking of Youtility, shameless plug on what's next. Youtility for Accountants eBook (Kindle + Nook) launches 2/25. After that is Youtility for Automobile Dealers. Then, Youtility for Insurance Agents. Then, Youtility for Realtors. Planning 3-4 vertical eBooks each year for 2014/15. 

Do you get better customer service now because you’re Jay Baer?

@anitahovey As if Marcus would have refused!

@ginidietrich Great conversations here! Nice to see a @JayBaer Q+A

@ginidietrichGood thing I was paying attention to my Twitter or else I would've missed this entirely. Thanks for tweeting about it!

@ginidietrich Agree - thank you Jay!

@ginidietrich@JayBaerAwesome chat, you two!! Thanks!

@ginidietrichawesome job as always. Thanks so much @JayBaer! Happy Holiday to the Spin Sucks crazies!

@ginidietrich Thanks everyone! Let me know who wins, and I'll include a Youtility T-shirt (very limited edition) too! 

jay

@jasonkonopinski Thanks pal. Great to hang with you. 

@r4ltmanWhoa. I have to stop and think about that one just to figure out what you are actually asking. More. Coffee. Maybe with tequila.

@r4ltman That's going to require more thought than I am prepared to bring to the surface in the remaining 2 minutes. Shoot me an email. jayconvinceandconvert.com

@JRHalloran The best Youtilities don't need a game layer, but certainly in terms of getting more participation in Youtility creation (see thread below), I'm all for it if it works. 

@belllindsay I genuinely believe that many companies are going to start embracing useful marketing next year. Not because it's the right thing to do, but because it works. Whether Youtility helps nudge that along or not is less important to me than the widespread embrace of usefulness, because if it happens, we all win - as people, not just as marketers. 

@JayBaerNice! I remember reading about this, too. Very clever marketing indeed.

@JRHalloran Many thanks!

@ShannonBelew LOL!!

@JayBaer Really exciting and very much needed. Love it! (I'm going to get at least two of the ones that you've listed.)

@belllindsayLOL He's not as vocal about displeasure as Scott Stratten (unmarketing) - I'll bet Scott REALLY makes people shake in their boots for fear of incurring wrath!

@belllindsay probably worse

@ginidietrich @JayBaer sorry I missed the chat, but I have Youtility sitting on my desk right now, it's a must-read! 

@CarrieMorgan @ginidietrich @JayBaer Thanks Jay! Some great info and ideas already circulating in my brain

@amandag  Have a great holiday, Gant! 

@ginidietrich@JayBaerThanks so much, Jay! We really appreciate it!

@amandag Happy Holidays to you!

@JayBaer @ginidietrich Now THAT'S youtility in action! :) 

@JayBaer Indeed. Happy holidays to you and the family! May your barbeque never turn out dry. 

@CarrieMorgan @r4ltman Rye. Whisky. 

Thank you I will send an email. Essentially imagine the sharing economy applied to copyright and then the cultural audit tricky part would be the revenue split.

@JayBaer @r4ltman Dang, that's one heavy question. 

@JayBaer@belllindsay  What do you propose a marketer can do to convince his boss to explore these new marketing approaches, though? It's kind of hard to get them out of a rut sometimes. 

@JayBaer I agree. 

@CarrieMorgan @belllindsay yes. I love Scott, but we take different approaches to the carrot and stick equation. I was raised that if you don't have anything nice to say, don't say anything at all. Which is why I rarely take companies to task on my blog, podcast, etc. It's just how I'm wired. 

@CarrieMorgan @belllindsay Or Shankman.

@JayBaer LOL!!

@nickcicero@ginidietrich@JayBaernotice it's place with @dannybrown's book as a Monitor Support Station.

@amandag I like real sugar cookies and hot toddies, too. 

@jasonkonopinski You too!! I'll be sending sugar cookie, hot toddy vibes your way. 

@jasonkonopinski @JayBaer Can't believe that went so quickly. 

@jasonkonopinski @CarrieMorgan @r4ltman Richard throws down the gauntlet. Uh, tag me in when you get an answer to that

@JRHalloran sometimes it's best to get at it via research. use social/search data to get a sense for what customers really NEED and then fill that gap. 

What @CarrieMorgan  said. @JayBaer @belllindsay 

@JayBaer@CarrieMorgan@belllindsayWe like that about you.

@ginidietrich @CarrieMorgan @belllindsay Right? Cool that Morton's delivered Peter a steak in response to a tweet, but what does that prove?