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Gini Dietrich

Join Jay Baer for a Special Livefyre Q&A Today

By: Gini Dietrich | December 18, 2013 | 
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Join Jay Baer to discuss his latest book, Youtility, during a live Livefyre Q&A chat. Ask him questions, read the transcript, or just stalk the page.By Gini Dietrich

Jay Baer, the author of Youtility: Why Your Marketing Needs to Be About Help, Not Hype, joins us today for a Livefyre Q&A.

I’m fairly certain Jay needs no introduction.

He has been on the social media, author, speaking, blogging circuit for many, many years. He has built companies and sold them. He moved his family to Bloomington, Ind., for no other reason than they liked the town. And he’s a tequila aficionado.

Today he’s going to hang out with you for an hour to answer any and all questions you have about his latest book, tequila, state fairs, or how many flights he took this year.

Today’s Livefyre Q&A

At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), Jay will be here so you can ask him how to create useful marketing, how to address the questions customers and prospects ask, how to develop marketing your customers actually want, who you are actually competing against, or how to use case studies in new and interesting ways.

In order to participate, all you have to do is:

  • Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
  • Set a reminder for noon ET today.
  • Order the book so you can help Jay out, but also get your learn on.
  • Create a list of questions (if you haven’t read the book, go to Amazon and read through the content there; you’ll find some things to help you formulate questions).
  • Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Jay will see it and reply to you. You can even join the conversation around questions others are asking, if you like.

We’ll be here for an hour so you can join us the entire time or step in and out during the hour. It’s entirely up to you; just make sure you’re here before 12:59.

Win a Copy

Those of you who participate in today’s Livefyre Q&A (even if you’re late to the party, but not if you’re an Arment Dietrich employee) will be entered in a random drawing for a free copy of the book.

We bought two copies and will give them away, but you have to actually leave a comment, ask a question, or participate in the chat to be entered in the drawing. Otherwise we won’t know you were here.

Get ready with your questions and join the conversation. And don’t fear! If you missed the live portion of this, we’ll keep the drawing open until midnight PT so you still have time to get in your questions.

Former Guests and Who’s Next

For former guests, check out Margie ClaymanSarah RobinsonMark StoryBeth HaydenSarah EvansStanford SmithChris BroganC.C. ChapmanMitch Joel,Danny BrownChuck HemannMichael BritoDJ WaldowTom Martin, and Ahava Leibtag.

And following is the lineup for the next few months, so mark your calendars!

Same bat time, same bat channel.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

243 comments
anitahovey
anitahovey

Awww... I just found out about this... I'd love to know, who was your second choice for the Foreward if Marcus had refused?

ginidietrich
ginidietrich moderator

Alright boys and girls! That's it for today. I will draw two names from attendees tomorrow to send a book. I'll tag you right here if you win.


THANK YOU, Jay! It's always a pleasure to see you, even if it's not in person.

jasonkonopinski
jasonkonopinski

Holy moly, that was one awesome lunch hour. Thanks for your insights as always, @JayBaer

r4ltman
r4ltman

How would you go about determining transformative value to determine how to split revenue, in situations of copyright so users can create value and possible conversions. How could the user be compensated?

JRHalloran
JRHalloran

Does gamification go well with your idea of Youtility? Or do you think it's just a waste of time?

belllindsay
belllindsay

One thing you're most excited about in 2014...? 

JRHalloran
JRHalloran

You're the man, Jay! I love reading about Youtility on CC. I agree with the concept 100 percent!

JayBaer
JayBaer

Speaking of Youtility, shameless plug on what's next. Youtility for Accountants eBook (Kindle + Nook) launches 2/25. After that is Youtility for Automobile Dealers. Then, Youtility for Insurance Agents. Then, Youtility for Realtors. Planning 3-4 vertical eBooks each year for 2014/15. 

belllindsay
belllindsay

Do you get better customer service now because you’re Jay Baer?

JRHalloran
JRHalloran

@ginidietrichGood thing I was paying attention to my Twitter or else I would've missed this entirely. Thanks for tweeting about it!

CarrieMorgan
CarrieMorgan

@r4ltmanWhoa. I have to stop and think about that one just to figure out what you are actually asking. More. Coffee. Maybe with tequila.

JayBaer
JayBaer

@belllindsay I genuinely believe that many companies are going to start embracing useful marketing next year. Not because it's the right thing to do, but because it works. Whether Youtility helps nudge that along or not is less important to me than the widespread embrace of usefulness, because if it happens, we all win - as people, not just as marketers. 

JRHalloran
JRHalloran

@JayBaerNice! I remember reading about this, too. Very clever marketing indeed.

sierratierra
sierratierra

@JayBaer Really exciting and very much needed. Love it! (I'm going to get at least two of the ones that you've listed.)

CarrieMorgan
CarrieMorgan

@belllindsayLOL He's not as vocal about displeasure as Scott Stratten (unmarketing) - I'll bet Scott REALLY makes people shake in their boots for fear of incurring wrath!

jasonkonopinski
jasonkonopinski

@JayBaer Indeed. Happy holidays to you and the family! May your barbeque never turn out dry. 

r4ltman
r4ltman

Thank you I will send an email. Essentially imagine the sharing economy applied to copyright and then the cultural audit tricky part would be the revenue split.

JRHalloran
JRHalloran

@JayBaer@belllindsay  What do you propose a marketer can do to convince his boss to explore these new marketing approaches, though? It's kind of hard to get them out of a rut sometimes. 

JayBaer
JayBaer

@CarrieMorgan @belllindsay yes. I love Scott, but we take different approaches to the carrot and stick equation. I was raised that if you don't have anything nice to say, don't say anything at all. Which is why I rarely take companies to task on my blog, podcast, etc. It's just how I'm wired. 

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