Gini Dietrich

Join Margie Clayman for a Special Livefyre Q&A Today

By: Gini Dietrich | August 15, 2012 | 
328

We’re going to try something new here today.

We’re going to have a live Q&A with Margie Clayman, the recent author of The ABCs of Marketing Myths.

I’ve participated in such things at Danny Brown’s blog (he’s going to be so proud I’m stealing from him again) and we did a live chat on Spin Sucks during BlogWorld in 2011.

The cool thing is that Livefyre enables all of this so big shout-out to them!

But today is a little bit different. At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), Margie is going to be hanging out in the comments so you can ask her anything and everything about the book, why she put her blog on hiatus, and how much she loves me (tons). 

You can ask her why she decided to write a book using the alphabet as her guiding course. How she was able to come up with so many lies the online world tells about marketing. How her brain is able to give you marketing lessons in the form of fictional movie characters (cough, Miracle Max, cough). Or why she decided to self-publish and what that experience has been like.

In order to participate, all you have to do is:

  • Make sure you have a Livefyre account or be ready to sign in with one of your social networks. I learned last night that Livefyre works better on Chrome, Safari, and Internet Explorer. So keep that in mind if you’re a Firefox user.
  • Set a reminder for noon ET today.
  • Create a list of questions to ask Margie about work, life, love, and monkeys.
  • Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Margie will see it and reply to you. You can even join the conversation around questions others are asking, if you like.

We’ll be here for an hour so you can join us the entire time or step in and out between noon and 1:00. It’s entirely up to you; just make sure you’re here before 12:59.

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About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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328 responses to “Join Margie Clayman for a Special Livefyre Q&A Today”

  1. GrizzardComm says:

    Awesome, this will be. RT @MargieClayman At noon EST, I’m going to be doing a live Q&A w/ @GiniDietrich at Spin Sucks! http://t.co/qmLUY2To

  2. KenMueller says:

    Groovy. Wish I could be there, but alas, I can’t

  3. Rodriguez247 says:

    Thanks @ginidietrich  for putting this together. I’ll be here at noon.

  4. Sorry to miss this, @MargieClayman ! Alas, I have a committee meeting at noon. 
     
    Cheers!

  5. Danny Brown says:

    You even stole my title!!!!! 🙂

  6. MargieClayman says:

    @John_Trader1 thanks John! I appreciate that. I am honored @SpinSucks is having me 🙂

  7. MargieClayman says:

    @BKneuer thanks Bruce!

  8. THIS is gonna be fun!

  9. MargieClayman says:

    @jenniferwindrum thanks Jenn 🙂 Should be fun!

  10. MargieClayman says:

    @rachaelseda thanks lady 🙂

  11. Will higher math be involved? Don’t want to scare all the mathematically challenged PR/Advertising/Marketing folks but I like to know in advance whether I need to bring a slide rule or not.

  12. MargieClayman says:

    @lisagerber thanks Lisa Goober 🙂

  13. ryancox says:

    I’m going to just ask random questions and require @MargieClayman to Google the answer so she looks smart. 

  14. debdobson62 says:

    I’m going to try to be here a bit.  Just a tad going on today.  🙂

  15. MargieClayman says:

    @beckygaylord thanks Becky! 🙂

  16. OMG I can hardly contain myself!!! There’s about zero chance that I can wait 17 minutes to ask Margie a Q… But I’ll do my best. What a phenomenonally phenomenal idea Gini!!

  17. ginidietrich says:

    In T minus five, four, three, two, one!

  18. ginidietrich says:

    I get to ask the first question! How much do you love me, @MargieClayman ??

  19. ginidietrich says:

    Tell us the premise behind the book. Why the ABCs of marketing myths?

    • Lisa Gerber says:

       @ginidietrich oh I was just typing this question. Gini’s faster. 

    • margieclayman says:

       @ginidietrich Well, as a person who has my feet in the world of marketing “IRL” and online, it seemed like there was a lot of misinformation being passed around about marketing – sometimes by people who are very well respected as social media practitioners. I wanted to offer an alternative story to some of those tales.

      • ryancox says:

         @margieclayman  @ginidietrich I love this premise. It’s one I’d actually be interested in reading. Misinformation happens and it can quickly trend to be ‘fact’

  20. ryancox says:

    What did the yen close at trading yesterday on the forex markets?

  21. JeffHaws says:

    Monkeys? Discuss.
     

  22. ryancox says:

    If you had to leave one letter out of the alphabet, what would it of been and why?

  23. yvettepistorio says:

    I’m steeling a question from the post b/c it’s a good one…how did you find so many lies the online world tells us about marketing? Which one stands out to you the most?

    • margieclayman says:

       @yvettepistorio I didn’t really have to find them – they jumped out at me! A lot of the most influential people in the social media world don’t have a solid marketing background, and I feel they aren’t always held accountable for what they preach about marketing because of their clout. Or Klout, as the case may be. 
       
      As for which stands out the most – that’s a tough one, but I think the most damaging myths are the ones that insinuate that social media has no ROI or that you can’t measure social media marketing campaigns. 

      • ginidietrich says:

         @margieclayman  Amen.

      • Rodriguez247 says:

         @margieclayman   I have a Graphic Designer background, and am now just learning about Marketing. I like the fact that I’m not a trained Marketer or had never taken a course on marketing basics, which means that I am free to think about marketing within this new realm without preconceptions. 

  24. ryancox says:

    You only have 1 myth you can tell someone, you HAVE to tell someone, what is it?

  25. ryancox says:

    Red hair occurs naturally on what percentage of people in the world?

  26. belllindsay says:

    How much wood would a woodchuck chuck if a woodchuck could chuck wood?

  27. JeffHaws says:

    Which myth is doing the most damage to myth-mesmerized marketers? #alliteration

    • margieclayman says:

       @JeffHaws I think the myths indicating that ROI doesn’t exist in the world of social media is the most damaging. Ultimately, if you are investing money in a marketing tactic and you aren’t measuring it to see how you’re doing, you’re dumping money down a drain. 

  28. If snarky and smushy were mutually exclusive traits, which would you choose?

    • margieclayman says:

       @Steve Birkett definitely smushy. Snarky can be fun, but if it’s all the time it can get boring and/or offensive. 

  29. ryancox says:

    Give me one lie that you yourself did not realize was a lie, or might have even presented as fact once. lie=myth

    • margieclayman says:

       @ryancox I think I’ve been guilty of overplaying the importance of engagement. I think you need to be able to do it, but if you’re using social media for marketing, you need to know how to use that engagement to actually accomplish your goals. 

  30. CoreyTheInternTull says:

    As someone fairly new to the marketing environment, what advise would you give?
     

    • margieclayman says:

       @CoreyTheInternTull learn the marketing foundation as it existed before social media first. Then integrate social media into that knowledge. 

  31. belllindsay says:

    Ever “mythologize” something about yourself? Perhaps some family history? Or skills you have/had? 

    • margieclayman says:

       @belllindsay Hmm. Not intentionally – I’m pretty much who I am and I’m too darned humble to mention I actually am the daughter of Zeus. 

  32. ryancox says:

    If you had a community of 100K, and you needed to activate a community of marketers, what are 3 tactics you would utilize?

    • margieclayman says:

       @ryancox That’s a difficult question – I would say by the time you have that many followers, it’s going to be hard to categorize/segment them. You need to start out with a plan of how you want to build your community. Going backwards can be very tricky.

  33. belllindsay says:

    Is “mythologize” even a word? LMAO

  34. yvettepistorio says:

    What are a few of your favorite fiction books?

  35. Lisa Gerber says:

    Tell us about Blurb and your experience with self-publishing – did you make it within Blurb or just upload a finished file? Why did you choose that over other distribution options? 

  36. JeffHaws says:

    What’s your favorite geeky historical reference you’ve made as a marketing metaphor?
     

    • margieclayman says:

       @JeffHaws I wrote a post once using various Civil War generals as the core of my post. That was pretty geeky….:)

  37. ryancox says:

    Is this the new #hashtag chat? (semi-serious question)

  38. debdobson62 says:

    What’s the best thing to get tomato juice out from your shirt sleeve (knew I shouldn’t eat juicy tomato on sandwich?

    • margieclayman says:

       @debdobson62 Hmm. I’m not so good at getting stains out – I usually just make that a weekend at home shirt 🙂 I’ve heard good things about those Tide pens though! 

      • ginidietrich says:

         @margieclayman  @debdobson62 Oxiclean! Best invention ever. It gets EVERYTHING out.

        • debdobson62 says:

           @ginidietrich  @margieclayman
           Ahhh, thank you.  I’ll go with oxiclean.  I tend to do the weekend at home shirt too Margie, but really like this shirt for work. 

        • ryancox says:

           @ginidietrich  @margieclayman  @debdobson62 you can’t say that just because you watch the commercial while burning cookies Gini.

        • meghankrane says:

           @ryancox  @ginidietrich  @margieclayman  @debdobson62 Oxiclean is magic, but sometimes you need to leave the item to soak for a few days to get the best results

  39. allenmireles says:

    I’m late to the discussion but have wondered why you suspended your blog @margieclayman ?

    • margieclayman says:

       @allenmireles A few reasons. I found that I was being too distracted by personal gratification. My blog was enjoyable but I kept wondering, “Why am I not getting more tweets? Why aren’t more people commenting? Why didn’t I make this or that list?” I don’t want that to be my focus and I don’t need it to be. Also, it’s a time thing. With three posts a week at our agency blog now, 3 posts a month at Razoo, and then guest posts hither and yon, I’m just fried.

  40. Rodriguez247 says:

    Are there anymore lies that you might have left out for lack of a longer alphabet? 

  41. There are so many great questions that I MIGHT be able to resist my urge to ask an off the wall question.

    I remember your post about the blogger hugsb back… I really liked it. So my question, not directly related but similar, is who are 5 people that you consider your PR/SM/Marketing Yoda(s). And you can’t say Gini because we already know that she’s like the coolest person in the universe(not just on earth).

  42. ryancox says:

    What was the date for Bing’s launch? (in preview)

  43. ryancox says:

    What was the name of the oldest cat to ever live? She lived to be 38.

  44. belllindsay says:

    You’re very active on Facebook. Why? 
     

    • margieclayman says:

       @belllindsay Well, Facebook is my place online where I can sort of be a bit loose and have fun. I’m more personal there than I am on Twitter. Also, I am verbose so Twitter is kind of harder for me 🙂

  45. allenmireles says:

     @margieclayman what food item is cheaper than hot dogs (in Maine) right now? 😉

  46. What qualifies as “social proof” when you look at someone’s online presence? Does quantity ever trump quality?

    • margieclayman says:

       @Steve Birkett I think everyone looks for different things. I look for people who are talking to people apart from saying “Thanks for following.” I look for people who participate in chats, because that tells me they want to exchange ideas, either to share theirs or to learn more. i know that probably a third of my followers are spam bots, so I hope I don’t get judged just based on quantity 🙂

    •  @Steve Birkett The tyranny of social proof makes me crazy. Sometimes the metrics people use are simply horrific.

      • Rodriguez247 says:

         @thejoshuawilner  @Steve Birkett My favourite new metric is FLOE (Facebook Level of Engagement) because it doesn’t really matter how many people follow your page, but if you have 0% FLOE why even bother?

        •  @Rodriguez247  @thejoshuawilner Mostly true. Though some major celebs and orgs simply use it as another newsfeed, which suits their fans just fine. Although they do tend to ‘Like’ that content a lot in those examples, which probably torpedoes my point. 

      •  @thejoshuawilner @MargieClayman Surely an army of bots is a valuable measure? What if they become self-aware?? 😉 

  47. ryancox says:

    What is your go-to dance move?

  48. John_Trader1 says:

    Do Kotler’s marketing methods still matter in this day and age? I still keep a copy of his marketing textbook from my undergrad degree on my desk. Should I just torch it?

    • margieclayman says:

       @John_Trader1 I don’t think there’s any reason to burn past marketing knowledge. A lot of the basic principles are the same – they’re just being carried out in different ways. Marketing is still about getting people to buy your stuff. The fact that we can email people, call people, or now talk to people online doesn’t change that basic fact.  

  49. Do you believe in the healing power of chocolate?

  50. Rodriguez247 says:

    Book or eBook? And why? 

    • margieclayman says:

       @Rodriguez247 For reading I much prefer a book in my hands. I published this as an ebook because I was basically testing a few things – was the content good enough to generate interest? How did the whole process work? etc. 

      • meghankrane says:

         @margieclayman  @Rodriguez247 Curious to know if you have received many requests for bound copies of the book, and if you have plans to offer it in print in the future

  51. ryancox says:

    I’ve gotta go eat. This was fun. So my last question is this: What kind of sandwich should I eat @margieclayman ? You pick, I’ll consume. Be nice.
     
    And for the record, I’ll purchase a book, only if I can get a signed copy with a note to me. (I still haven’t got @ginidietrich ‘s book because I want both of them to sign it.)

    • margieclayman says:

       @ryancox  @ginidietrich You should get a sandwich with roasted red peppers on it. And I can’t really sign the book cuz it only exists in ebook form, but I’ll send you a super nice email! 🙂 

      • ryancox says:

         @margieclayman  @ginidietrich lol I didn’t realize it was ebook only. Okay here is what we do — I’m going to print it off, bind it, and then you can sign. #boom

  52. MargieClayman says:

    thanks 🙂 @SociallyGenius @SpinSucks @ginidietrich

  53. Where does the white go when the snow melts?

  54. lauraclick says:

    What?! Margie wrote a book?!? How did I miss this? And, what I neat idea!

  55. rachaelseda says:

    Hi Margie! What inspired you to write this book?

    • margieclayman says:

       @rachaelseda Hi there! I was inspired to write this book because I just was getting frustrated about how much marketing misinformation was being bandied about as truth. Even though I’m small potatoes, I thought I could at least get a useful conversation going.

      • rachaelseda says:

         @margieclayman We all have a different perspective regardless of whether you think your small potatoes or not, your big potatoes to someone! 

      • rachaelseda says:

         @margieclayman We all have a different perspective though and it’s good to see legit PR/Marketing people standing out among the sea of misinformed “consultants”. And hey you may think you’re small potatoes but I assure you you’re big potatoes to someone!

  56. CoreyTheInternTull says:

    Some people seem so obsessed with Facebook likes and twitter followers in the marketing campaigns.  What would you say to someone that is doing this?  Is there some validity to wanting more followers?

    • margieclayman says:

       @CoreyTheInternTull It depends on what your goals are, but usually, whether you’re in print advertising, email marketing, or social media marketing, it’s about reaching the *right* people. There are some companies who may only have 17 potential customers total. A huge Twitter following wouldn’t really help them at all. On the other hand, if you’re a cause that lots of people could get behind, a big following could help you spread the word faster.

  57. VincentAmmirato says:

    Is marketing still “making people want things they didn’t know they needed”. Are we a pox on people’s happiness because of  this? There was a great article and rebuttal on this topic circulating the web last week: http://beakstreetbugle.com/articles/view/130/is-advertising-bad-for-society 

  58. Rodriguez247 says:

    HAve you ever heard of Michael E. Gerber and what are your thoughts on his books?

    • margieclayman says:

       @Rodriguez247 The name sounds familiar but I’d have to Google him and I’m not allowed to use Google right now, apparently 🙂 What do you think of his books?

      • Rodriguez247 says:

         @margieclayman Reading “The most successful small business in the the world” and so far so good. He uses fictitious companies to describe the evolution of SMB to a much bigger business through various examples. A very easy read. He also wrote the “E-myth” (my next book)

  59. What’s your favorite nickname for Gini Dietrich and why?
     

  60. JeffHaws says:

    Have you ever been to Atlanta? Are you ever going to come and let me buy you a beer?
     

    • margieclayman says:

       @JeffHaws I have never been to Georgia, period. I would love to get there sometimes soon – perhaps en route to Savannah, which I’ve been lusting after for most of my life 🙂 

      • JeffHaws says:

         @margieclayman Yes! That’s right. You mentioned that before. Atlanta’s totally worth a stop, if only for my stellar company alone.

  61. How are you answering ALL of these q’s? What is your WPM and/or are you an Octopus/human hybrid with 8 keyboards?

  62. Livefyre says:

    @hup Our awesomeness always comes through when @ginidietrich and @MargieClayman create conversations with their communities

  63. rachaelseda says:

    When you hit a wall of writer’s block, what helped you get back onboard?

    • margieclayman says:

       @rachaelseda For this particular book, just scrolling through Twitter was a huge help. I’d see a blog post getting a lot of shares and I would just think “Ugh, no! Wait, chapter!” So that was kind of nice. Sometimes the best cure for writer’s block is to step away from the computer, however. Which is hard to do 🙂 

  64. rachaelseda says:

    And for fun what’s your favorite dessert of all time?

  65. John_Trader1 says:

    Where does your creative inspiration come from? 

    • margieclayman says:

       @John_Trader1 All sorts of places. Other posts I’ve read, movies, history, music, conversations…the trick is just to always have your mind open to ideas and the great muse 🙂

  66. You’re one of the most prolific writers I know of in the blogosphere…even after putting your personal blog on hiatus. What’s your method for capturing blog post ideas as they hit you. A steel trap memory or do you use some tool to capture as you go?

    • margieclayman says:

       @Sean McGinnis my methodology is actually terrible. When I get an idea I usually have to write the post pretty close to that time or I lose it all. I don’t use Evernote or anything like that – pen and paper are my preferred memory catchers – I actually think better writing things by hand for some reason.

      • Rodriguez247 says:

         @margieclayman  @Sean McGinnis I agree, my family mocks me because for being the most techie person I write down all my notes, and then transcribe them. Recently I’ve taken to writing on my iPhone notes, but it doesn’t feel the same.

  67. John_Trader1 says:

    Is Gini buying you some sort of ice cream sundae or a sno-cone for doing this? Or are you getting the standard sticker and button with her picture on it?

  68. meghankrane says:

    Do you ever make it out to San Francisco?

  69. JeffHaws says:

    How do you feel about LeBron?

  70. Rodriguez247 says:

    What are your thoughts on Facebook allowing brands to be able to advertise in the news feeds of Facebook users who aren’t fans of their pages.

    • margieclayman says:

       @Rodriguez247 As a Facebook user I hate it. As a marketer I’m obligated to say it makes sense 🙂 I’d rather them make the brand pages go back to how they were a few months ago, where “fan” comments were featured prominently. All interaction is now stuffed into the upper right corner. Totally defeats the purpose, to my mind.

  71. JeffHaws says:

    If you could have a beer/coffee/meal with any 3 historical figures, who would they be?

  72. ginidietrich says:

    Alright, kids. Thank you for participating! That was fun…and Margie killed it!

    • margieclayman says:

       @ginidietrich Thanks so much, Gini-San 🙂 this was a lot of fun 🙂 And thanks everybody who came! And I bet if you leave more questions after this I’ll pop in as I can to answer them 🙂

    • Rodriguez247 says:

       @ginidietrich @margieclayman Thanks for your time. 🙂 

  73. JeffHaws says:

    I got the last question. Clearly, this says good things about me as a person.

  74. ginidietrich says:

    @bdorman264 It was fun!

  75. NancyD68 says:

    I  get to be last now! What was your defining moment as a writer or blogger? Certainly we all have those moments where we realize we need to just keep doing what we are doing no matter how hard it gets. What was that moment for you?

    • margieclayman says:

       @NancyD68 I was lucky, actually. I had a lot. Having posts tweeted by Chris Brogan in my early baby days was pretty amazing. Getting named to various lists as a baby blogger was amazing. But I would say the most defining moment was in the time after Trey Pennington and Bruce Serven died, when I just didn’t feel like doing anything online. I wrote a blog post basically letting people know that my heart wasn’t in it at that time, and the response I got was pretty darned amazing. It made me feel like people really cared about what I was writing and that they valued my blog. What could be better than that? 🙂

  76. 3HatsComm says:

    Oh, sorry I missed it. Looks like y’all had fun. 

  77. Jeannette Baer says:

    Wow what a cool idea! I got the tag in twitter but did not understand the logistics of this until now that I come to the actual post. Sorry I missed the fun! Will you be holding a segment like this again?  << and I guess that becomes my question:)) 

  78. ginidietrich says:

    @Livefyre It went pretty well, don’t you think?

  79. Missed this event..will be hanging around waiting on another if it comes up

  80. astridpuijker says:

    > <a href=”http://boxspringskopen.eu”>Boxsprings kopen</a>
    interesting article 
    astrid

  81. GrandmaOnDeck says:

    Was unable to tune in on your interview. I really have learned a lot from your blogs over the past year. It is exciting that you have written a book and the format you followed.Always creative. You are number 1. on mt list of 25 leaders most creative.

  82. […] too long ago, I had the great privilege of doing a live chat on Gini Dietrich’s blog using the LiveFyre commenting system. We had a great time (well I did, speaking for myself) and […]

  83. Tenders says:

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  85. I’ve really enjoyed reading your different articles. They are so informative and interesting.

  86. I would like to thank you for the efforts you have made in writing this article. I am hoping the same best work from you in the future as well. In fact your creative writing abilities has inspired me.

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  93. […] former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. […]

  94. […] former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. […]

  95. […] former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. […]

  96. […] former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. […]

  97. […] former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. […]

  98. […] former guests, check out Margie Clayman and Sarah […]

  99. […] former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. […]

  100. […] former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. […]

  101. […] former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. […]

  102. BradleyDanielElliot says:

    ginidietrich GrandmaOnDeck  nice tips ginidietrich

  103. […] former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. […]

  104. […] former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. […]

  105. […] former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. […]

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  107. […] former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. […]

  108. […] former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. […]

  109. […] former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. […]

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  111. […] former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. […]

  112. […] former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. […]

  113. […] former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. […]

  114. […] former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. […]

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