Gini Dietrich

Join Margie Clayman for a Special Livefyre Q&A Today

By: Gini Dietrich | August 15, 2012 | 
328

We’re going to try something new here today.

We’re going to have a live Q&A with Margie Clayman, the recent author of The ABCs of Marketing Myths.

I’ve participated in such things at Danny Brown’s blog (he’s going to be so proud I’m stealing from him again) and we did a live chat on Spin Sucks during BlogWorld in 2011.

The cool thing is that Livefyre enables all of this so big shout-out to them!

But today is a little bit different. At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), Margie is going to be hanging out in the comments so you can ask her anything and everything about the book, why she put her blog on hiatus, and how much she loves me (tons). 

You can ask her why she decided to write a book using the alphabet as her guiding course. How she was able to come up with so many lies the online world tells about marketing. How her brain is able to give you marketing lessons in the form of fictional movie characters (cough, Miracle Max, cough). Or why she decided to self-publish and what that experience has been like.

In order to participate, all you have to do is:

  • Make sure you have a Livefyre account or be ready to sign in with one of your social networks. I learned last night that Livefyre works better on Chrome, Safari, and Internet Explorer. So keep that in mind if you’re a Firefox user.
  • Set a reminder for noon ET today.
  • Create a list of questions to ask Margie about work, life, love, and monkeys.
  • Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Margie will see it and reply to you. You can even join the conversation around questions others are asking, if you like.

We’ll be here for an hour so you can join us the entire time or step in and out between noon and 1:00. It’s entirely up to you; just make sure you’re here before 12:59.

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About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • GrizzardComm

    Awesome, this will be. RT @MargieClayman At noon EST, I’m going to be doing a live Q&A w/ @GiniDietrich at Spin Sucks! http://t.co/qmLUY2To

    • MargieClayman

      that’s the hope 🙂 @GrizzardComm @ginidietrich

      • GrizzardComm

        @MargieClayman @ginidietrich I’m looking forward to you answering all the questions about monkeys.

        • ginidietrich

          @GrizzardComm I love that you clearly read the post! @margieclayman

        • GrizzardComm

          @ginidietrich @margieclayman Heh … I read pretty much every word you guys write on your blog. Including the parts about monkeys.

        • MargieClayman

          @ginidietrich yeah, @GrizzardComm is cool like that 🙂

  • Groovy. Wish I could be there, but alas, I can’t

    •  @KenMueller Dude, all you’re doing is laying in bed. Suck it up and be there!

      •  @ginidietrich I wish that was all i was doing. Sadly, I can’t.

        • margieclayman

           @KenMueller well you & @jasonkonopinski  just jump in whenevs.It’s not like I’ll only have email and Livefyre access during this one hour 😀 

  • Rodriguez247

    Thanks @ginidietrich  for putting this together. I’ll be here at noon.

    •  @Rodriguez247 See you then!

    • margieclayman

       @Rodriguez247 Yay! 🙂

  • Sorry to miss this, @MargieClayman ! Alas, I have a committee meeting at noon. 
     
    Cheers!

    •  @jasonkonopinski  @MargieClayman Booooo!

      •  @ginidietrich  @MargieClayman I know, I know. Sheesh. 

  • You even stole my title!!!!! 🙂

    •  @Danny Brown Not an original thought in her head, that one. 😉 

    •  @Danny Brown Why recreate the wheel at 6 a.m. when you’ve already done all the work?

    • belllindsay

       @Danny Brown But she hasn’t stolen your life Danny. Your sweet, sweet life. 

      • margieclayman

         @belllindsay and let’s not forget – women always do it better….:)

      •  @belllindsay You know it’s only a matter of time. She’s already putting dibs on Ewan… 😉

        • belllindsay

           @Danny Brown HAHAHA! Dog owners, eh? They think they can raise *anything*. 

        •  @Danny Brown  @belllindsay And his wife.

        • ryancox

           @ginidietrich @belllindsay @Danny Brown @MargieClayman I saw a rumor on Reddit yesterday that Gini walked into the BMV to get her license renewed and they asked her to state her name and she said @lisagerber . To which they replied, “But your license says Gini Dietrich.” And then she told them that unicorns aren’t real unless you believe they are real and walked out.

    •  @Danny Brown and such an incredible title it is! How could she beat it? 

  • MargieClayman

    @John_Trader1 thanks John! I appreciate that. I am honored @SpinSucks is having me 🙂

  • MargieClayman

    @BKneuer thanks Bruce!

  • THIS is gonna be fun!

    • margieclayman

       @Sean McGinnis I doubt it…..:) 

      •  @margieclayman You’re right… It’ss be AWESOME!!!!  By the way, you ROCK!

  • MargieClayman

    @jenniferwindrum thanks Jenn 🙂 Should be fun!

  • Rock.

  • MargieClayman

    @rachaelseda thanks lady 🙂

    • rachaelseda

      @MargieClayman Of course! Should be fun!

      • geoffliving

        @rachaelseda Watching Nats game today in SF!

        • rachaelseda

          @geoffliving No way!! Jealous. Bring some #natitude for me!

      • MargieClayman

        @rachaelseda I think it will be 🙂 Even though @dannybrown is trying to scare me 🙂 cc @ginidietrich

  • Will higher math be involved? Don’t want to scare all the mathematically challenged PR/Advertising/Marketing folks but I like to know in advance whether I need to bring a slide rule or not.

    •  @thejoshuawilner I think you should bring it, just in case.

  • MargieClayman

    @lisagerber thanks Lisa Goober 🙂

    • lisagerber

      @margieclayman HAHAHA! I’m back in middle school again! 🙂

      • MargieClayman

        @lisagerber I had to do it once. The good news is now it’s over 🙂

        • lisagerber

          @margieclayman Oh good, so I’ve got that going for me.

        • MargieClayman

          @lisagerber Yep. It’s all easy-going from now on!

        • lisagerber

          @margieclayman LOL! W00T!

  • ryancox

    I’m going to just ask random questions and require @MargieClayman to Google the answer so she looks smart. 

    •  @ryancox  @MargieClayman I’m totally cool with that!

      • ryancox

         @ginidietrich  @MargieClayman It. is. on.

      • margieclayman

         @ginidietrich  @ryancox doh!

  • debdobson62

    I’m going to try to be here a bit.  Just a tad going on today.  🙂

    •  @debdobson62 Bring the Kleenex!

      • debdobson62

         @ginidietrich
         LOL

      • margieclayman

         @ginidietrich  @debdobson62 kleenex? Lordy, now I’m REALLY scared. 

  • MargieClayman

    @beckygaylord thanks Becky! 🙂

    • BeckyGaylord

      @MargieClayman My pleasure. Sorry I will miss it. Always learn so much from your posts and insights! cc: @spinsucks

      • MargieClayman

        @BeckyGaylord Aw, thanks! Feel free to drop in whenever. I will still get the comments later 🙂

  • OMG I can hardly contain myself!!! There’s about zero chance that I can wait 17 minutes to ask Margie a Q… But I’ll do my best. What a phenomenonally phenomenal idea Gini!!

    •  @SociallyGenius That’s a lot of phenomenon in one sentence!

      • margieclayman

         @ginidietrich  @SociallyGenius totalleh a lot of phenomenononononon 🙂

  • In T minus five, four, three, two, one!

  • I get to ask the first question! How much do you love me, @MargieClayman ??

    • margieclayman

       @ginidietrich I can’t verbalize it. But my arms are stretched to their full capacity 🙂

      •  @margieclayman You could steal what my little brother used to say…”more than the numbers.”

        • margieclayman

           @ginidietrich that would work. More than all the things could also be useful 🙂

  • Tell us the premise behind the book. Why the ABCs of marketing myths?

    •  @ginidietrich oh I was just typing this question. Gini’s faster. 

    • margieclayman

       @ginidietrich Well, as a person who has my feet in the world of marketing “IRL” and online, it seemed like there was a lot of misinformation being passed around about marketing – sometimes by people who are very well respected as social media practitioners. I wanted to offer an alternative story to some of those tales.

      • ryancox

         @margieclayman  @ginidietrich I love this premise. It’s one I’d actually be interested in reading. Misinformation happens and it can quickly trend to be ‘fact’

        • margieclayman

           @ryancox  @ginidietrich There’s a book for that 🙂

  • ryancox

    What did the yen close at trading yesterday on the forex markets?

    • margieclayman

       @ryancox It felt like it – ancient economic concept.

  • JeffHaws

    Monkeys? Discuss.
     

    • margieclayman

       @JeffHaws They’re cute and smart and I’d like to train monkeys to use sign language.

      •  @margieclayman  @JeffHaws And eat ice cream cones!

  • ryancox

    If you had to leave one letter out of the alphabet, what would it of been and why?

    • margieclayman

       @ryancox Maybe Q, because it’s pretty much useless without u. That’s lame.

      •  @margieclayman  @ryancox and it sucks in words with friends when you have Q and no U. 

        • margieclayman

           @Lisa Gerber  @ryancox yes it does. You have to try words like Qi or whatever.

        •  @Lisa Gerber  You. Kill. Me.

        • ryancox

           @margieclayman  @Lisa Gerber #qi is the most used q word in Words With Friends ever.

        • margieclayman

           @ginidietrich  @Lisa Gerber truth hurts!

        • ryancox

           @margieclayman  @Lisa Gerber Psst. I beat @ginidietrich in our only ever finished WWF game and she never re-challenged.

        • yvettepistorio

           @margieclayman  @Lisa Gerber  @ryancox Ooohhh, that’s my go to word when I have a Q!

        • margieclayman

           @ryancox  @Lisa Gerber  @ginidietrich I’ve never played 🙂

        • ryancox

           @margieclayman  @Lisa Gerber  @ginidietrich this is bounds for unfriending, unfollowing, and uneverythinging #themargie

  • yvettepistorio

    I’m steeling a question from the post b/c it’s a good one…how did you find so many lies the online world tells us about marketing? Which one stands out to you the most?

    • margieclayman

       @yvettepistorio I didn’t really have to find them – they jumped out at me! A lot of the most influential people in the social media world don’t have a solid marketing background, and I feel they aren’t always held accountable for what they preach about marketing because of their clout. Or Klout, as the case may be. 
       
      As for which stands out the most – that’s a tough one, but I think the most damaging myths are the ones that insinuate that social media has no ROI or that you can’t measure social media marketing campaigns. 

      •  @margieclayman  Amen.

      • Rodriguez247

         @margieclayman   I have a Graphic Designer background, and am now just learning about Marketing. I like the fact that I’m not a trained Marketer or had never taken a course on marketing basics, which means that I am free to think about marketing within this new realm without preconceptions. 

  • ryancox

    You only have 1 myth you can tell someone, you HAVE to tell someone, what is it?

    • margieclayman

       @ryancox Using social media as a marketing tool is yucky. Cuz it doesn’t have to be.

  • ryancox

    Red hair occurs naturally on what percentage of people in the world?

    • margieclayman

       @ryancox usually occurs or occurs after use of hair dye?

      • ryancox

         @margieclayman by birth occurs.

        • margieclayman

           @ryancox oh, in that case I have no idea.

        • ryancox

           @margieclayman 1-2% which means 6-18M in the US

  • belllindsay

    How much wood would a woodchuck chuck if a woodchuck could chuck wood?

    • margieclayman

       @belllindsay he would chuck he would as much as he could, assuming a wood chuck could chuck wood.

  • JeffHaws

    Which myth is doing the most damage to myth-mesmerized marketers? #alliteration

    • margieclayman

       @JeffHaws I think the myths indicating that ROI doesn’t exist in the world of social media is the most damaging. Ultimately, if you are investing money in a marketing tactic and you aren’t measuring it to see how you’re doing, you’re dumping money down a drain. 

  • If snarky and smushy were mutually exclusive traits, which would you choose?

    • margieclayman

       @Steve Birkett definitely smushy. Snarky can be fun, but if it’s all the time it can get boring and/or offensive. 

      •  @margieclayman Exxxcellent. So, given that they’re *not* mutually exclusive, my follow up is what ratio do you recommend (and what are you, in reality)? 🙂 

  • ryancox

    Give me one lie that you yourself did not realize was a lie, or might have even presented as fact once. lie=myth

    • margieclayman

       @ryancox I think I’ve been guilty of overplaying the importance of engagement. I think you need to be able to do it, but if you’re using social media for marketing, you need to know how to use that engagement to actually accomplish your goals. 

  • CoreyTheInternTull

    As someone fairly new to the marketing environment, what advise would you give?
     

    • margieclayman

       @CoreyTheInternTull learn the marketing foundation as it existed before social media first. Then integrate social media into that knowledge. 

  • belllindsay

    Ever “mythologize” something about yourself? Perhaps some family history? Or skills you have/had? 

    • margieclayman

       @belllindsay Hmm. Not intentionally – I’m pretty much who I am and I’m too darned humble to mention I actually am the daughter of Zeus. 

  • ryancox

    If you had a community of 100K, and you needed to activate a community of marketers, what are 3 tactics you would utilize?

    • margieclayman

       @ryancox That’s a difficult question – I would say by the time you have that many followers, it’s going to be hard to categorize/segment them. You need to start out with a plan of how you want to build your community. Going backwards can be very tricky.

  • belllindsay

    Is “mythologize” even a word? LMAO

    • margieclayman

       @belllindsay sounds like it should be! 

  • yvettepistorio

    What are a few of your favorite fiction books?

    •  @yvettepistorio What are you reading now?

      • yvettepistorio

         @meghankrane I’m reading Fifty Shades of Gray to see why everyone is making such a big deal about it. Before that, I read the Mindy Kaling book Is Everyone Hanging Out Without Me? 

    • margieclayman

       @yvettepistorio I enjoyed The Testament even though the ending really ticked me off. I’m much more a non-fiction reader than a fiction reader. I just finished A Prayer for Owen Meaney and The Legend of Baggar Vance and I enjoyed both of those tremendously.

      •  @margieclayman  @yvettepistorio YEAH for John Irving!

        • margieclayman

           @ginidietrich  @yvettepistorio John Irving is an author I love, but his foreshadowing drives me nuts 🙂

  • Tell us about Blurb and your experience with self-publishing – did you make it within Blurb or just upload a finished file? Why did you choose that over other distribution options? 

    • ryancox

       @Lisa Gerber #whatLisasaid

    • margieclayman

       @Lisa Gerber Well, Blurb did not end up being a great place to start. I like the pricing structure but their e-books are only available for Apple iBooks. Most people want something they can read on their Kindle. Lesson learned.

      • ryancox

         @margieclayman  @Lisa Gerber ouch. re: only iBooks

  • JeffHaws

    What’s your favorite geeky historical reference you’ve made as a marketing metaphor?
     

    • margieclayman

       @JeffHaws I wrote a post once using various Civil War generals as the core of my post. That was pretty geeky….:)

  • ryancox

    Is this the new #hashtag chat? (semi-serious question)

    •  @ryancox Too messy? Also doubt ability to track back for a transcript, although Livefyre are very helpful.
       

      • margieclayman

         @Steve Birkett  @ryancox It’s definitely interesting, but keeping up with comments that are being added to conversations below is hard!

        •  @margieclayman  @Steve Birkett  @ryancox It’s hard in a chat, too. The beauty is, you can go back later!

        • ryancox

           @ginidietrich  @margieclayman  @Steve Birkett I just find this beyond interesting as a new form of #hashtag chat. Like Gini and Steve said though, the ability to see transcript is the “can’t get over the hump” differentiating factor I guess

        •  @ginidietrich  @margieclayman  @ryancox Search facility on Twitter helps keep track of progress, I find. Search # and Q1, Q2 etc, to focus on a specific section. Any fast & frenetic chat makes it tough, though.

        •  @margieclayman  @Steve Birkett  @ryancox We’re here listening to your feedback, and we’ll be discussing it with the product team. Huge thanks to @ginidietrich and @MargieClayman for making this happen!

        •  @meghankrane  @margieclayman  @ryancox  @ginidietrich See? Told you @livefyre team are superb!

        • margieclayman

           @ginidietrich  @Steve Birkett  @ryancox true!

        • ryancox

           @meghankrane  @margieclayman  @Steve Birkett  @ginidietrich Make transcripts happen Meghan, and that’d be amazing.

      • ryancox

         @Steve Birkett very good pt

  • debdobson62

    What’s the best thing to get tomato juice out from your shirt sleeve (knew I shouldn’t eat juicy tomato on sandwich?

    • margieclayman

       @debdobson62 Hmm. I’m not so good at getting stains out – I usually just make that a weekend at home shirt 🙂 I’ve heard good things about those Tide pens though! 

      •  @margieclayman  @debdobson62 Oxiclean! Best invention ever. It gets EVERYTHING out.

        • debdobson62

           @ginidietrich  @margieclayman
           Ahhh, thank you.  I’ll go with oxiclean.  I tend to do the weekend at home shirt too Margie, but really like this shirt for work. 

        • ryancox

           @ginidietrich  @margieclayman  @debdobson62 you can’t say that just because you watch the commercial while burning cookies Gini.

        •  @ryancox  @ginidietrich  @margieclayman  @debdobson62 Oxiclean is magic, but sometimes you need to leave the item to soak for a few days to get the best results

  • I’m late to the discussion but have wondered why you suspended your blog @margieclayman ?

    • margieclayman

       @allenmireles A few reasons. I found that I was being too distracted by personal gratification. My blog was enjoyable but I kept wondering, “Why am I not getting more tweets? Why aren’t more people commenting? Why didn’t I make this or that list?” I don’t want that to be my focus and I don’t need it to be. Also, it’s a time thing. With three posts a week at our agency blog now, 3 posts a month at Razoo, and then guest posts hither and yon, I’m just fried.

      •  @margieclayman Totally makes sense. I just realized I hadn’t asked you and hadn’t read the post where you explained why. 🙂

  • Rodriguez247

    Are there anymore lies that you might have left out for lack of a longer alphabet? 

    • margieclayman

       @Rodriguez247 hah 🙂 Um, I might have used an extra M for “Marketing online is bad” 🙂

  • There are so many great questions that I MIGHT be able to resist my urge to ask an off the wall question.

    I remember your post about the blogger hugsb back… I really liked it. So my question, not directly related but similar, is who are 5 people that you consider your PR/SM/Marketing Yoda(s). And you can’t say Gini because we already know that she’s like the coolest person in the universe(not just on earth).

    •  @SociallyGenius Come on! She can totally say me!

    • margieclayman

       @SociallyGenius I have a lot of people I consider good teachers (and yes, Gini is one of them) 🙂 Geoff Livingston, Olivier Blanchard, Ann Handley, Allen Mireles down there, Danny Brown, Jeannette Baer, Dawn Westerberg…that enough? 🙂

      • @margieclayman you even did extra credit! Thanks 🙂 now time to seek out the ones I’m not familiar with!

  • ryancox

    What was the date for Bing’s launch? (in preview)

    • margieclayman

       @ryancox You are so mean 🙂

      • ryancox

         @margieclayman @ginidietrich told me I could! lol

        • margieclayman

           @ryancox  @ginidietrich I’m not saying she is NOT mean…:)

      •  @margieclayman  @ryancox Moreover, what will be the date of its demise…?
         

  • ryancox

    What was the name of the oldest cat to ever live? She lived to be 38.

    • margieclayman

       @ryancox Simba.

      • ryancox

         @margieclayman the answer is Creme Puff. http://en.wikipedia.org/wiki/Creme_Puff_(cat)

  • belllindsay

    You’re very active on Facebook. Why? 
     

    • margieclayman

       @belllindsay Well, Facebook is my place online where I can sort of be a bit loose and have fun. I’m more personal there than I am on Twitter. Also, I am verbose so Twitter is kind of harder for me 🙂

  •  @margieclayman what food item is cheaper than hot dogs (in Maine) right now? 😉

    • margieclayman

       @allenmireles lobster? 🙂

      • yvettepistorio

         @margieclayman  @allenmireles Lobstermageddon!!! 

      •  @margieclayman Yep. Hard to believe but true. 🙂

    •  @allenmireles  @margieclayman LOL!!!

      •  @ginidietrich  @allenmireles  @margieclayman Oh GEEEZ! RUB IT IN!

    •  @allenmireles  @margieclayman I so need to visit Maine again. Sigh.

  • What qualifies as “social proof” when you look at someone’s online presence? Does quantity ever trump quality?

    • margieclayman

       @Steve Birkett I think everyone looks for different things. I look for people who are talking to people apart from saying “Thanks for following.” I look for people who participate in chats, because that tells me they want to exchange ideas, either to share theirs or to learn more. i know that probably a third of my followers are spam bots, so I hope I don’t get judged just based on quantity 🙂

    •  @Steve Birkett The tyranny of social proof makes me crazy. Sometimes the metrics people use are simply horrific.

      • Rodriguez247

         @thejoshuawilner  @Steve Birkett My favourite new metric is FLOE (Facebook Level of Engagement) because it doesn’t really matter how many people follow your page, but if you have 0% FLOE why even bother?

        •  @Rodriguez247  @thejoshuawilner Mostly true. Though some major celebs and orgs simply use it as another newsfeed, which suits their fans just fine. Although they do tend to ‘Like’ that content a lot in those examples, which probably torpedoes my point. 

      •  @thejoshuawilner @MargieClayman Surely an army of bots is a valuable measure? What if they become self-aware?? 😉 

  • ryancox

    What is your go-to dance move?

    • margieclayman

       @ryancox The Egyptian.

  • John_Trader1

    Do Kotler’s marketing methods still matter in this day and age? I still keep a copy of his marketing textbook from my undergrad degree on my desk. Should I just torch it?

    • margieclayman

       @John_Trader1 I don’t think there’s any reason to burn past marketing knowledge. A lot of the basic principles are the same – they’re just being carried out in different ways. Marketing is still about getting people to buy your stuff. The fact that we can email people, call people, or now talk to people online doesn’t change that basic fact.  

  • Do you believe in the healing power of chocolate?

    • margieclayman

       @thejoshuawilner I do. I’ve witnessed it personally 🙂

  • Rodriguez247

    Book or eBook? And why? 

    • margieclayman

       @Rodriguez247 For reading I much prefer a book in my hands. I published this as an ebook because I was basically testing a few things – was the content good enough to generate interest? How did the whole process work? etc. 

      •  @margieclayman  @Rodriguez247 Curious to know if you have received many requests for bound copies of the book, and if you have plans to offer it in print in the future

  • ryancox

    I’ve gotta go eat. This was fun. So my last question is this: What kind of sandwich should I eat @margieclayman ? You pick, I’ll consume. Be nice.
     
    And for the record, I’ll purchase a book, only if I can get a signed copy with a note to me. (I still haven’t got @ginidietrich ‘s book because I want both of them to sign it.)

    • margieclayman

       @ryancox  @ginidietrich You should get a sandwich with roasted red peppers on it. And I can’t really sign the book cuz it only exists in ebook form, but I’ll send you a super nice email! 🙂 

      • ryancox

         @margieclayman  @ginidietrich lol I didn’t realize it was ebook only. Okay here is what we do — I’m going to print it off, bind it, and then you can sign. #boom

        • margieclayman

           @ryancox  @ginidietrich hah 🙂 Whatever floats your boat, m’friend 🙂

  • MargieClayman

    thanks 🙂 @SociallyGenius @SpinSucks @ginidietrich

  • Where does the white go when the snow melts?

    • margieclayman

       @Sean McGinnis the land of the unicorns.

      •  @margieclayman  @Sean McGinnis Isn’t that where social media gurus live?

        • margieclayman

           @Steve Birkett  @Sean McGinnis There are two different ones. Ever separate. 

        •  @Steve Birkett  @margieclayman Yes. That is where we live. What of it? 😉

        •  @Sean McGinnis  @margieclayman I just wanted to know, what color is the sky on your planet? 😉 

        •  @Steve Birkett  @margieclayman Haha. Red. Always red.

  • What?! Margie wrote a book?!? How did I miss this? And, what I neat idea!

    • margieclayman

       @lauraclick I did. My timing was bad I think – it launched right around Memorial Day – probably not a good move 🙂

      •  @margieclayman Ah, could be why I missed it. Kudos on the book! And, this live chat in the comments is a neat idea!

  • Hi Margie! What inspired you to write this book?

    • margieclayman

       @rachaelseda Hi there! I was inspired to write this book because I just was getting frustrated about how much marketing misinformation was being bandied about as truth. Even though I’m small potatoes, I thought I could at least get a useful conversation going.

      •  @margieclayman We all have a different perspective regardless of whether you think your small potatoes or not, your big potatoes to someone! 

      •  @margieclayman We all have a different perspective though and it’s good to see legit PR/Marketing people standing out among the sea of misinformed “consultants”. And hey you may think you’re small potatoes but I assure you you’re big potatoes to someone!

  • CoreyTheInternTull

    Some people seem so obsessed with Facebook likes and twitter followers in the marketing campaigns.  What would you say to someone that is doing this?  Is there some validity to wanting more followers?

    • margieclayman

       @CoreyTheInternTull It depends on what your goals are, but usually, whether you’re in print advertising, email marketing, or social media marketing, it’s about reaching the *right* people. There are some companies who may only have 17 potential customers total. A huge Twitter following wouldn’t really help them at all. On the other hand, if you’re a cause that lots of people could get behind, a big following could help you spread the word faster.

  • VincentAmmirato

    Is marketing still “making people want things they didn’t know they needed”. Are we a pox on people’s happiness because of  this? There was a great article and rebuttal on this topic circulating the web last week: http://beakstreetbugle.com/articles/view/130/is-advertising-bad-for-society 

  • Rodriguez247

    HAve you ever heard of Michael E. Gerber and what are your thoughts on his books?

    • margieclayman

       @Rodriguez247 The name sounds familiar but I’d have to Google him and I’m not allowed to use Google right now, apparently 🙂 What do you think of his books?

      • Rodriguez247

         @margieclayman Reading “The most successful small business in the the world” and so far so good. He uses fictitious companies to describe the evolution of SMB to a much bigger business through various examples. A very easy read. He also wrote the “E-myth” (my next book)

  • What’s your favorite nickname for Gini Dietrich and why?
     

    • margieclayman

       @Sean McGinnis Gini-San, cuz I made it 🙂

      •  @margieclayman  @Sean McGinnis I thought you were calling her the ‘Spin Sucker’? Perhaps I misheard…

  • JeffHaws

    Have you ever been to Atlanta? Are you ever going to come and let me buy you a beer?
     

    • margieclayman

       @JeffHaws I have never been to Georgia, period. I would love to get there sometimes soon – perhaps en route to Savannah, which I’ve been lusting after for most of my life 🙂 

      • JeffHaws

         @margieclayman Yes! That’s right. You mentioned that before. Atlanta’s totally worth a stop, if only for my stellar company alone.

  • How are you answering ALL of these q’s? What is your WPM and/or are you an Octopus/human hybrid with 8 keyboards?

    • margieclayman

       @Steve Birkett Margie Clayman is actually an amalgamation of several different people. Makes stuff like this easy.

      •  @margieclayman Mind. Blown. And you now *must* refer to yourself only in the 3rd person.

  • Livefyre

    @hup Our awesomeness always comes through when @ginidietrich and @MargieClayman create conversations with their communities

    • MargieClayman

      aw 🙂 @Livefyre @Hup @ginidietrich

  • When you hit a wall of writer’s block, what helped you get back onboard?

    • margieclayman

       @rachaelseda For this particular book, just scrolling through Twitter was a huge help. I’d see a blog post getting a lot of shares and I would just think “Ugh, no! Wait, chapter!” So that was kind of nice. Sometimes the best cure for writer’s block is to step away from the computer, however. Which is hard to do 🙂 

      •  @margieclayman Yes especially when you unknowingly step from computer to iPad 😉

  • And for fun what’s your favorite dessert of all time?

    • margieclayman

       @rachaelseda oh boy. chocolate godiva cheesecake is pretty darned good. But really, if it’s a dessert chances are I’ll really enjoy it 🙂 Just no white chocolate.

      •  @margieclayman WEIRD! I’m the same way – love desserts sans white chocolate!

        • margieclayman

           @rachaelseda white chocolate is evil. It’s chocolate yet I don’t like it. It makes me question everything about life.

        •  @margieclayman I’m not quite sure it’s even chocolate…that’s the crazy part

      • Rodriguez247

         @margieclayman  @rachaelseda I’m leaving this conversation based on your answer #WhiteChocolateRocks! (Any chocolate rocks except the 90% cocoa, that is just gross)

        • margieclayman

           @Rodriguez247  @rachaelseda oh noes!!! 🙂

  • John_Trader1

    Where does your creative inspiration come from? 

    • margieclayman

       @John_Trader1 All sorts of places. Other posts I’ve read, movies, history, music, conversations…the trick is just to always have your mind open to ideas and the great muse 🙂

  • You’re one of the most prolific writers I know of in the blogosphere…even after putting your personal blog on hiatus. What’s your method for capturing blog post ideas as they hit you. A steel trap memory or do you use some tool to capture as you go?

    • margieclayman

       @Sean McGinnis my methodology is actually terrible. When I get an idea I usually have to write the post pretty close to that time or I lose it all. I don’t use Evernote or anything like that – pen and paper are my preferred memory catchers – I actually think better writing things by hand for some reason.

      • Rodriguez247

         @margieclayman  @Sean McGinnis I agree, my family mocks me because for being the most techie person I write down all my notes, and then transcribe them. Recently I’ve taken to writing on my iPhone notes, but it doesn’t feel the same.

  • John_Trader1

    Is Gini buying you some sort of ice cream sundae or a sno-cone for doing this? Or are you getting the standard sticker and button with her picture on it?

    • margieclayman

       @John_Trader1 Hah, no way. I consider this her doing a huge favor for me! 

      • John_Trader1

         @margieclayman I bet. She’s ok I guess.

        • margieclayman

           @John_Trader1 she’s fair to middlin 🙂

  • Do you ever make it out to San Francisco?

    • margieclayman

       @meghankrane that’s another place on my bucket list. Desperately want to see San Francisco!

      •  @margieclayman Please come visit – the livevyre  team would love to meet you!

        • margieclayman

           @meghankrane  livevyre oh that would be fun! Duly noted 🙂 

        • Rodriguez247

           @margieclayman  @meghankrane  livevyre Or if you’re ever in TO, you’ve got a friend here now (I’m sure you had some prior to me” 🙂

        •  @margieclayman  Typing fail, @livefyre – the editing feature in Comments3 is obviously one of my favorites.

  • JeffHaws

    How do you feel about LeBron?

    • margieclayman

       @JeffHaws Ehem. He has some good points. I just can’t remember what they are. 

  • Rodriguez247

    What are your thoughts on Facebook allowing brands to be able to advertise in the news feeds of Facebook users who aren’t fans of their pages.

    • margieclayman

       @Rodriguez247 As a Facebook user I hate it. As a marketer I’m obligated to say it makes sense 🙂 I’d rather them make the brand pages go back to how they were a few months ago, where “fan” comments were featured prominently. All interaction is now stuffed into the upper right corner. Totally defeats the purpose, to my mind.

  • JeffHaws

    If you could have a beer/coffee/meal with any 3 historical figures, who would they be?

    • margieclayman

       @JeffHaws Abe Lincoln, Queen Elizabeth I, and maybe…Marie Antoinette. I think she got a raw deal 🙂

  • Alright, kids. Thank you for participating! That was fun…and Margie killed it!

    • margieclayman

       @ginidietrich Thanks so much, Gini-San 🙂 this was a lot of fun 🙂 And thanks everybody who came! And I bet if you leave more questions after this I’ll pop in as I can to answer them 🙂

    • Rodriguez247

       @ginidietrich @margieclayman Thanks for your time. 🙂 

  • JeffHaws

    I got the last question. Clearly, this says good things about me as a person.

    •  @JeffHaws Until someone else comes in here late!

      • margieclayman

         @ginidietrich  @JeffHaws I feel like there’s gonna be a huge rush. Any minute.

  • ginidietrich

    @bdorman264 It was fun!

  • I  get to be last now! What was your defining moment as a writer or blogger? Certainly we all have those moments where we realize we need to just keep doing what we are doing no matter how hard it gets. What was that moment for you?

    • margieclayman

       @NancyD68 I was lucky, actually. I had a lot. Having posts tweeted by Chris Brogan in my early baby days was pretty amazing. Getting named to various lists as a baby blogger was amazing. But I would say the most defining moment was in the time after Trey Pennington and Bruce Serven died, when I just didn’t feel like doing anything online. I wrote a blog post basically letting people know that my heart wasn’t in it at that time, and the response I got was pretty darned amazing. It made me feel like people really cared about what I was writing and that they valued my blog. What could be better than that? 🙂

    •  @NancyD68 HiiiI!

  • Oh, sorry I missed it. Looks like y’all had fun. 

    •  @3HatsComm Dang, me too. Guess we’ll have to wait for the follow-up recap overview synopsis blog post… Or just read thru 260 comments. 

      •  @barrettrossie  @3HatsComm Oh just read the comments. That’s surely way more fun.

        • margieclayman

           @ginidietrich  @barrettrossie  @3HatsComm Yep. Read every word of every comment. Thus is the punishment for not being here 🙂 

        •  @margieclayman  @ginidietrich  @3HatsComm You like meting out punishment, eh? 

    • margieclayman

       @3HatsComm it was an adventure! 🙂 

  • Jeannette Baer

    Wow what a cool idea! I got the tag in twitter but did not understand the logistics of this until now that I come to the actual post. Sorry I missed the fun! Will you be holding a segment like this again?  << and I guess that becomes my question:)) 

    •  @Jeannette Baer It was totally fun so we’ll definitely do something like this again soon!

    • margieclayman

       @Jeannette Baer I was here and I’m not sure I understand the logistics 🙂

  • ginidietrich

    @Livefyre It went pretty well, don’t you think?

    • Livefyre

      @ginidietrich It was fantastic. We’d love to talk to you and @MargieClayman about how we can help to make it even better with #Comments3

      • ginidietrich

        @Livefyre If @spinsucks ever gets #Comments3, I’m happy to have that convo! @MargieClayman

        • Livefyre

          @ginidietrich We’re working on it – can’t wait to see it on @SpinSucks

        • MargieClayman

          I think the comments worked pretty darned well. No crashing or anything – good stuff! @ginidietrich @Livefyre @SpinSucks

        • econwriter5

          @livefyre @ginidietrich @SpinSucks Is it possible I have something first?!

        • Ed

          @Livefyre Still can’t comment. This time it’s @SOFREP.com The “Trouble Signing In?” link does nothing. Latest Chrome/Windows7 (OAuth worked)

        • Livefyre

          @ed Hi Ed, checking it now to see what’s going on

        • Livefyre

          @ed Hmm…the “Trouble Signing In?” link is working for us with Chrome/Windows7 – when did you experience the broken link? Earlier today?

        • Ed

          @Livefyre Just now. What does that link do? It flashes a box I can’t see for 1/3 of second. I can’t sign in or comment but show you in Tw

        • Livefyre

          @ed The link takes to to a new window to login. Do you have cookies disabled in Chrome? Are you able to login in another browser?

        • Ed

          @Livefyre Yes, I have 3rd party cookies blocked in Chrome.

        • Ed

          @Livefyre Okay, even if I make SOFREP an exception in @googlechrome, and allow, two separate boxes flash on the screen but disappear.

        • Ed

          @Livefyre Okay, I allowed 3rd party cookies and it posted. Now I’m going to shut them off 🙂

        • Livefyre

          @ed Glad you were able to post your comment, now you know our secrets 🙂 Thanks for hanging in there while we troubleshot the issue

        • vadim_tchernine

          @Livefyre @Ed I have the exact same issue. Tested in FireFox and it works just fine. Cant signin w/ Chrome.

        • Livefyre

          @vadim_tchernine @Ed We’d like to investigate this, could you email us at support@livefyre.com with the url where you’re getting stuck?

  • Missed this event..will be hanging around waiting on another if it comes up

    •  @tonygreene113 Don’t hang on for a while…it’ll be another month or so!

  • astridpuijker

    > <a href=”http://boxspringskopen.eu”>Boxsprings kopen</a>
    interesting article 
    astrid

  • GrandmaOnDeck

    Was unable to tune in on your interview. I really have learned a lot from your blogs over the past year. It is exciting that you have written a book and the format you followed.Always creative. You are number 1. on mt list of 25 leaders most creative.

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  • I would like to thank you for the efforts you have made in writing this article. I am hoping the same best work from you in the future as well. In fact your creative writing abilities has inspired me.

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  • I’ve really enjoyed reading your different articles. They are so informative and interesting.

  • I would like to thank you for the efforts you have made in writing this article. I am hoping the same best work from you in the future as well. In fact your creative writing abilities has inspired me.

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  • BradleyDanielElliot

    ginidietrich GrandmaOnDeck  nice tips ginidietrich

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  • barrettrossie margieclayman ginidietrich 3HatsComm I like the way you talk

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