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Gini Dietrich

Join Mark Story for a Special Livefyre Q&A Today

By: Gini Dietrich | October 24, 2012 | 
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You may notice this is becoming a regular thing. Having authors on to answer questions about their books.

On the third Wednesday of every month, we’re going to continue the trend (except next month we’re doing it on the third Tuesday because of American Thanksgiving).

We’re even building the calendar for 2013 so you’ll know ahead of time who to expect each month and can plan your calendars around stopping by to “meet” them (think Mitch Joel in May to discuss “Ctrl Alt Del”).

But today? Today we have an awesome guest. He’s a good friend – someone I finally got to meet in person during the Marketing in the Round book tour – and he’s written the book on how to get a job in social media management.

Starting Your Career as a Social Media Manager

While Mark Story begins “Starting Your Career as a Social Media Manager” talking to those in college or newly graduated, he goes on to describe those of you who are using your passion in social to create a new role for yourselves.

He talks about what to study (in school and on your own), how to interview for a job, and how to negotiate your salary.

The last third of the book talks about how to advance your career in social media (on both the agency and organization sides), how to create and measure goals, how to be a good communicator, and even how to predict which tools will become the next big thing.

And there is a list of resources at the end that can’t be beat (cough, Spin Sucks, cough).

Today’s Chat

At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), Mark is going to be hanging out in the comments so you can ask him anything and everything about the book, how to start your career in social media management, the best resources, negotiating a salary, and more.

In order to participate, all you have to do is:

  • Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
  • Set a reminder for noon ET today.
  • Buy, or download, the book so you are prepared to have a lively discussion.
  • Create a list of questions to ask Mark about the book, living part-time in Hong Kong, or even what it was like working for the SEC.
  • Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Mark will see it and reply to you. You can even join the conversation around questions others are asking, if you like.

We’ll be here for an hour so you can join us the entire time or step in and out between noon and 1:00. It’s entirely up to you; just make sure you’re here before 12:59.

Win a Copy

This is the first time we’re doing this, but it’ll become a regular thing.

Those of you who participate in today’s chat (even if you’re late to the party, but not if you’re an Arment Dietrich employee) will be entered in a random drawing for a free copy of the book.

We are going to buy it for you and, if we can figure out logistics, will have Mark sign it for you. Because he’s living part-time in Hong Kong, that might be a challenge. But, at the very least, you’ll get a copy with a note from me.

Former Guests and Who’s Next

For former guests, check out Margie Clayman and Sarah Robinson.

And set a calendar invite on November 20 at noon ET. We’ll have Beth Hayden on to discuss Pinfluence (I LOVE Pinterest!).

See you soon!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

119 comments
ginidietrich
ginidietrich moderator

Alright, kids. It's 1:00 (eastern) and the live chat is ending. If you stop by after the fact and ask a question, you'll be entered in the drawing for a copy of Mark's book. We'll do the drawing tomorrow (10/25).

 

Thank you, Mark!

lbatzer
lbatzer

Just wanted to say "Hi"  I am loving all the comments.  Thanks for doing this Gini and Mark (new to Livefyre and not sure how to link to screen names - sorry) and everyone else on today.

yvettepistorio
yvettepistorio

I fell into social media management as well, but @AnneReuss stole my question about measuring ;( so how about this...what are your favorite social media management tools? Or did someone already ask that???

MarkStory
MarkStory

One of the things that I cover in the book to is "digital dirt":  things that prospective employers might find on your Facebook page or your Twitter account that may not put you in the best light.  I could be anything from a POV that is contrary to that of a potential employer, to pictures of you doing kegstands.  Many people say that you should clean these up before job hunting and others say "I am who I am."  What do you guys think?

ginidietrich
ginidietrich moderator

 @lbatzer Oh! It's easy! Just type the @ sign and their name. If you type just the @ sign, a list of people will pop up, too, and you can just click on it. Viola!

ginidietrich
ginidietrich moderator

 @MarkStory I don't know if it did. As a business owner, I like her cajones, but I didn't like that she fell silent when there was criticism. I would have hired her in a second if she'd handled that part differently. I wonder if she's learned her lesson?

MarkStory
MarkStory

 @yvettepistorio  @AnneReuss Nope.  No one asked, but I am happy to answer, Yvette.  This might surprise you, but my favorite social media management tool is a pair of human hands.  HootSuite and other tools can really be helpful, but if one has the time and inclination, there is nothing like having a human being be the person to actually execute your social media strategy.  

Ormsbot
Ormsbot

 @yvettepistorio  @AnneReuss This is one of the toughest question of the moment. How do you measure the efficacy of your social media strategy and programs? If you make investments in technology to support these strategies - beyond some assumptions and corroborative data - it is hard to measure a clear ROI to take to senior management.

allenmireles
allenmireles

 @MarkStory I would tend to agree with your position, Mark. (As I have said numerous times to my own kids). Much too much is public information now, and many of the things that are posted in the fun (or heat) of the moment can be easily misinterpreted and cost a job, promotion or tarnish a brand that the person posting is in some way associated with. Big stakes here, IMHO

AnneReuss
AnneReuss

 @MarkStory I did clean up a bit and now I do filter some things. But I won't do it to the point where I'm not really myself. A "crap" here and there shows character somehow. If I can't be myself with an employer I don't know how happy I will be. I want to be able to wear studded biker boots in my pictures!

Ormsbot
Ormsbot

 @MarkStory I believe they are as separate as church and state. Your personal life should be just that. Yes, it is exposed. However, if you are not representing the company with your personal account and putting the company in a bad light, it should not be a concern to the company.

ginidietrich
ginidietrich moderator

 @MarkStory I JUST had this conversation with my goddaughter (who is 18) and her 16 year old sister. I know they're too young to be thinking about their professional careers, but I emphasized even their part-time employers will look at their social streams to determine whether or not they're a good hire.

 

AND. I just saw an instance where a person was fired over Twitter for tweeting she hated her job. The CEO RT'd it and said, "Good. You're fired." It always amazes me how "open" people are on the social networks where everyone can see what they're saying...including bosses.

meghankrane
meghankrane moderator

 @MarkStory Working in social media and in startups I would say that there is no difference between personal and professional. You need to make decisions in your personal life that you are comfortable with your colleagues knowing about. That just seems to be the way it has evolved.

MarkStory
MarkStory

 @ginidietrich From the last I heard, she was still sort of in hiding.  She could have changed so many minds by simply (and literally) writing the last word.  I wish she had.

allenmireles
allenmireles

 @ginidietrich  @MarkStory I was so sorry that she did fall silent because she had several really experienced and talented people reach out to her and offer to help her through the experience. She could have turned it around and made it something entirely different. As it is, those mentions will come up in search now and perhaps cast negative light on her future efforts.

 

MarkStory
MarkStory

 @Brian Ormsbee  @yvettepistorio  @AnneReuss Brian, you are right.  This is a hot topic and has been for some time.  I take a slightly contrarian view in the book and posit that at some point, we have to admit that there are things that are simply not measurable.  Relationships with people - the heart of social media - cannot be measured if they are established and deepened on the golf course, at a basketball game or online.  I have heard the social media ROI question many times, but have never heard anyone question why you are taking a client to lunch.

MarkStory
MarkStory

 @allenmireles True,  Especially in a bad economy, Allen, you don't want to give a prospective employer an easy reason to rule you out early in the hiring process.  It's hard, but staying on top of Facebook's privacy settings is critical too.  I check pretty often because I certainly put things on there that I don't want getting out.

aimeelwest
aimeelwest

 @AnneReuss  @MarkStory I agree with you it's nice to have personality but sometimes it is hard to decide where to draw that line.

MarkStory
MarkStory

 @AnneReuss I think you hit it on the head when you said "be yourself," Anne, but also be mindful that what you write may impact others' perceptions of you before they even get to meet you.  And I want to see a picture of those boots!

MarkStory
MarkStory

 @ginidietrich I had the same conversation with my niece who is not 22 and in her first job.  She not only cleaned up her bar pics, she did what a lot of people are doign these says and simply changed her last name in FB.

Ormsbot
Ormsbot

 @meghankrane  @MarkStory I agree you should be prepared to have your personal Tweets, Facebook posts, etc. open for the world to see. But it should not affect your ability to get a job.

MarkStory
MarkStory

 @meghankrane Good point, Meghan.  The problem is, I think, that many people don't realize that the things that they put online can be highly visible and come back to haunt them.  Making a comment like "I hate my job" in your personal life can be fine, but if your employer sees it on Twitter, it could come back to hurt you.

MarkStory
MarkStory

 @AnneReuss  @ginidietrich It had to have been devastating, but if you are going to make a mistake like that, make it when you are 25 and still have PLENTY of time to make up for it.

AnneReuss
AnneReuss

 @MarkStory  @ginidietrich I would imagine she was taken aback or unsure. Could've made an awesome follow up (and friendly) debate topic on Spreecast or something.

AnneReuss
AnneReuss

 @MarkStory LOL. I do have a picture awaiting approval on my timeline with a ghastly plastic cup, but thanks! 

MarkStory
MarkStory

 @AnneReuss I think it's perfectly acceptable to most people because people go out, have fun, meet with friend, and GASP - consume alcoholic beverages.  I see nothing wrong with a picture of someone holding a beer (unless it's a REALLY bad beer).

AnneReuss
AnneReuss

 @MarkStory The line is blurry sometimes. When I go out at a tweetup and people take pictures of each other holding beer cans, even with topnotch business people...is that acceptable or not?  

meghankrane
meghankrane moderator

 @Brian Ormsbee  @MarkStory My hope is that employers and employees with develop an understanding that everyone makes mistakes when they are young and testing boundaries. It's part of growing up. As someone who is hiring, I'm more interested in seeing a progression of increasingly responsible and mature social media communication rather than discounting someone for a tweet or FB post made when they were a minor or in college.

MarkStory
MarkStory

 @Brian Ormsbee  @meghankrane Hi Brian.  I agree that it *should not* impact your ability to get a job, but I can tell you that most employers, especially in social media, will Google prospective candidates.  And dig and dig and dig.  And I have seen candidates ruled out for things that I think are pretty silly.  It should not matter, but often does.

Trackbacks

  1. [...] A few months ago, I participated in an online chat with Spin Sucks, and Mark Story. By participate, I mean by stalking the comments section, I won a copy. Hurray! I never win anything. You can read all about the chat here. [...]

  2. [...] former guests, check out Margie Clayman, Sarah Robinson, Mark Story, and Beth [...]

  3. [...] the comments section, I won a copy. Hurray! I never win anything. You can read all about the chat here. And of course, I wasn’t asked to blog about it, I found value, so I figured, share it with my [...]

  4. […] former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. Chapman, Mitch Joel, Danny […]

  5. […] former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. Chapman, Mitch Joel,Danny […]

  6. […] can read all about the chat here. And of course, I wasn’t asked to blog about it, I found value, so I figured, share it with my […]

  7. […] former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. Chapman, Mitch Joel, Danny […]

  8. […] former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. Chapman, Mitch Joel, Danny […]