Lindsay Bell

Join Michael Brito for a Special Livefyre Q&A Today

By: Lindsay Bell | August 21, 2013 | 
251

Michael Brito Livefyre Q&ABy Lindsay Bell

When the cat’s away, the mice will play!

Our fearless leader is speaking today so I’ll be filling in at today’s Livefyre Q&A with social business expert and author Michael Brito. And I am STOKED!!

I met Michael Brito when I was a Twitter newbie. I can’t even recall how we connected, but to say I was more than a little excited when a ‘bigwig’ like him followed me is an understatement.

I don’t use the term ‘bigwig’ lightly either. I certainly don’t use it dismissively. Michael Brito is the real deal.

He’s the senior vice president of social business strategy at Edelman Digital, an acclaimed industry speaker, teaches at a couple of universities (does he even sleep??), NewsCred just named him one of 50 Most Influential Content Marketers, and he wrote the first book on social business.

His latest, Your Brand: The Next Media Company, is what he’ll be talking about at today’s Q&A.

As a former TV producer, I’m really excited to chat with him today about building a media company around your brand. Remember the whole ‘Oreo owning the SuperBowl blackout‘ thing? That’s what he’s talking about.

Think only big brands with huge budgets can function at that level? Ask him about that! Concerned it will be too much work for too little return? Lob that one his way. Think the whole ‘content/media’ thing is an overrated fad…? Bring your contrary views to the table my friend, and see if he can change your opinions.

The Real Deal

Michael is the real deal in the world of social business, but that’s not all he is.

He’s also a dad, a Lakers fan, and if his Twitter account is anything to go by, slightly addicted to Vine.

But the thing that geeked me out the most about Michael was when I found out he was a former U.S. Marine. I have the utmost respect for anyone who serves their country. My uncle went to West Point, and was a career U.S. military man, retiring in 1977 as a Lt. Colonel. I have friends who serve here in Canada. I know I’ll definitely be asking about that period in Michael’s life.

Be sure and connect with Michael. You can find him on LinkedInTwitterFacebook and on his social business blog.

Today’s Livefyre Q&A

At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), Michael is going to be hanging out in the comments.

In order to participate, all you have to do is:

  • Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
  • Set a reminder for noon ET today.
  • Order the book so you can help Michael out, but also get your learn on.
  • Create a list of questions.
  • Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Michael will see it and reply to you. You can even join the conversation around questions others are asking, if you like.

We’ll be here for an hour so you can join us the entire time or step in and out during the hour. It’s entirely up to you; just make sure you’re here before 12:59.

Win a Copy

Those of you who participate in today’s Livefyre Q&A (even if you’re late to the party, but not if you’re an Arment Dietrich employee) will be entered in a random drawing for a free copy of the book.

We bought two copies and will give them away, but you have to actually leave a comment, ask a question, or participate in the chat to be entered in the drawing. Otherwise we won’t know you were here.

Get ready with your questions and join the conversation. And don’t fear! If you missed the live portion of this, we’ll keep the drawing open until midnight PT so you still have time to get in your questions.

Former Guests and Who’s Next

For former guests, check out Margie ClaymanSarah RobinsonMark StoryBeth HaydenSarah EvansStanford SmithChris BroganC.C. ChapmanMitch Joel, Danny Brown, and Chuck Hemann.

And following is the lineup through the end of the year so mark your calendars!

Same bat time, same bat channel.

See you today at noon!

P.S. And speaking of Jay Baer…he is doing a webinar about his new book,  YOUTILITY, on August 29th! Register for free here.

About Lindsay Bell


Lindsay Bell is the content director at V3 Marketing, and works in Toronto. A former TV producer, she’s a strong advocate of three minutes or less of video content. She has a cool kid, a patient husband, two annoying cats, and Hank Dawge, a Vizsla/Foxhound/moose hybrid. Ok, maybe not moose.

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251 responses to “Join Michael Brito for a Special Livefyre Q&A Today”

  1. susie_parker says:

    Fantastic! Hope I can make it.

  2. lttlewys says:

    I’m in!!

  3. Britopian says:

    I am in! : )

  4. Laker fans are automatically cool.

  5. EricPudalov says:

    I’m in!!  Still writing my questions though. 🙂

  6. aimeelwest says:

    Ready and waiting! 🙂

  7. OrmusOwl says:

    Hello from the Netherlands….

  8. belllindsay says:

    Hi everyone, and welcome Britopian!! I’ll start: As a former TV producer I’m fascinated by the convergence of online and offline when it comes to media. Editorial is so important. What are your thoughts on hiring former journalists for content marketing?

  9. KateFinley says:

    Thanks for the follow back Britopian ! Nice to meet you 🙂 Question: What qualities do think are most important (or even non-negotiable) when it comes to content marketers?

  10. KateFinley says:

    Another one if you don’t mind: What blogs / news sites do you read daily? Very curious to know what’s in your “Feedly” 😉

  11. I want to start with your working definition of social business. From where I sit, I think “social business” is less about developing competencies using social tools and online communication platforms and more about helping businesses deal with the implications of social media. 
    So — how do YOU define social business?

  12. belllindsay says:

    Britopian Tell me about the Oreo/Superbowl/blackout ad. How did they respond so quickly?

    • belllindsay Britopian And to add on to that – Oreo’s Super Bowl tweets were great, but not everyone is as
      brave to approve content in mere minutes. What would you recommend to a brand
      who said they wanted to be like Oreo?

      • yvettepistorio belllindsay Britopian Following up on Yvette’s question, what are some best practices for creating a system where content development is streamlined?

      • Britopian says:

        yvettepistorio belllindsay Britopian ahh good question.  Real-time marketing is the next “big” thing. Truth is, Oreo has been doing that for quite some time. They have the people, process and technology to execute it. However .. Real-time marketing should only be a small percentage of your strategy. Brands can’t sit around and wait for the news cycle to create content. They should already have a story and create compelling content day in and day out.

      • yvettepistorio belllindsay Britopian The hidden story behind Oreo is that they had a sizable team (360i) in charge, mountains of approved content, and autonomy to act quickly. 
        This wasn’t the first rodeo for the 360i team.

        • belllindsay says:

          jasonkonopinski yvettepistorio Britopian “autonomy to act quickly” – VITAL!!!!

        • jasonkonopinski yvettepistorio belllindsay Britopian Yes, AND they had people on hand to approve these ads in a few minutes which not everyone has – or is brave enough to do.

        • yvettepistorio jasonkonopinski belllindsay Britopian It’s why I cringe a bit whenever Oreo is hoisted up as a shining example of ‘real-time marketing” in action, because most casual observers don’t know what actually led to the nimble, timely response that’s become the darling of so many social media folks. 
          My point is that it wasn’t a shot-from-the-hip kind of thing.

        • jasonkonopinski yvettepistorio belllindsay Britopian Agreed J – and their Twist images on FB – love them, but again, a lot of work went into them and months of planning.

    • biggreenpen says:

      belllindsay Britopian (kinda sorta related to the Oreo discussion + my browser won’t let me just comment so I have to sneak in via a reply/hi Lindsay!) I am interested in your thoughts on Vine, especially now that Instagram has video capabilities with the whopping 15 seconds. The Oreo tie-in is that they (Oreo) were number 12 in my “12 Most” post about great vines: http://12most.com/2013/05/30/morning-to-night-in-72-seconds-of-vine/

  13. StephanieFlo says:

    Britopian Brito!! What brand is at the top of your list in terms of stellar content strategy? And who should we be following for inspiration to get our creative juices flowing?

    • KateFinley says:

      StephanieFlo Britopian Love this! Can’t wait for the answer …

    • OrmusOwl says:

      StephanieFlo Britopian Oooh – and to extend this Q: On a global level as well as N. American market level?

    • Britopian says:

      StephanieFlo Britopian hey you! how are you? I always hold Red Bull as the poster child for a stellar content strategy. Their “giver of wings” narrative is executed seamlessly across paid, earned and owned media. From a B2B perspective, I would say that Intel is doing amazing things in the content space – from brand journalism, to influencer storytelling etc.

      • EricPudalov says:

        Britopian StephanieFlo Red Bull held a soapbox car race in my neighborhood, and the residents were none too happy about it.  They distributed letters to each of us with a sort of “apology” and gave us free Red Bull.  And the event still got their brand out there, of course.

      • StephanieFlo says:

        Britopian I’m great, so glad I was able to chime in today. Thanks for the recos!! Will definitely look into both. I’m in the middle of a Red Bull magazine subscription thanks to a Klout perk – not a brand I would normally go after, but the mag is filled with thought-starting content and offers a new perspective when looking at my work

  14. EricPudalov says:

    I work for a nonprofit, and one of the issues we’ve had is distributing content to the right customers at the right time, etc.  Is it easy to answer the question as to what is “right” in those areas?

  15. belllindsay says:

    Britopian  Are we getting overloaded with content these days? How can organizations stand out from the noise?

  16. I’m a believer content marketing is here to stay, it’s not a fad. But what examples of smaller businesses (B2B and B2C) do you show clients to get them on board? Obviously we all don’t have the budget Oreo or Red Bull does.

    • Britopian says:

      yvettepistorio start with employees and customers. Build a content and media hub. A small company in SF does this extremely well http://visagemobile.com/mobilityblog/

  17. belllindsay says:

    Britopian They say ‘everyone’s got a book in him’, but sheesh, how to find the time?? How the heck DO you find the time to write?

  18. As an add-on to yvettepistorio ‘s excellent question, do you think SMBs are perhaps more culturally attuned to social participation and collaboration than larger ones? 
    I think Guy Kawasaki had a quote about this. 😉

    • Britopian says:

      jasonkonopinski yvettepistorio totally, less red tape, less budget so it makes sense for SMBs to engage. Will be difficult to scale though if/when they grow unless they have the right infrastructure l.

      • belllindsay says:

        Britopian jasonkonopinski yvettepistorio Interesting point Michael. As businesses grow from small to large, they could lose their way as they’re so used to doing content marketing ‘on the fly’ so to speak.

        • OrmusOwl says:

          belllindsay Britopian jasonkonopinski yvettepistorio Hit large corporate status and there’s a risk of losing agility (seen this a few times!)

  19. JoeCardillo says:

    Ok here’s my one big Q: 
    It’s easy to be reactive in the social space, and given the last 10 years who knows what 2025 will look like. What are your thoughts on how social networks will expand? Is social headed towards virtual world environment like 2nd Life?

  20. belllindsay says:

    Wow, we’re already into the second half-hour! Get your questions in folks!

  21. belllindsay says:

    Ok, Britopian time to get personal here. As I mentioned in the blog post, massive respect to anyone who serves. What inspired you to join the Marines? And what drew you to marketing after your service?

    • Britopian says:

      belllindsay Britopian ha, i get asked this question a lot. My life is an open book so I will be honest. I was 18, no goals in life, hanging out with the wrong people. I was a follower, not a leader and did some really stupid things.  I got in a little trouble and then decided that i had to do something with my life. So, i joined the USMC… plus, the recruiter told me that I would get “all kinds of women” and at 18, that was huge for me! : )  He lied.

  22. I know I asked this question in one of the streams, but I pulling it to the top. 🙂 
    With so much content, the rise of curation and so many filters, are you at all concerned about the return of the “gatekeeper” model?

    • Britopian says:

      HeatherTweedy i responded below. Content curation is a necessary part of a broader content strategy. But it’s hard to tell a brand story with other peoples’s words. There should be balance. Tools like Curata, Publishthis and Percolate can help.

      • Britopian HeatherTweedy I guess I was asking if curation from the consumer side would mean that they would be beholden to “gatekeepers” again.  
        Do you see a time when consumers can’t cope with content and go back to letting someone determine what’s important to them?  Much like they did when print ruled the day?

  23. belllindsay says:

    AJ Jenkins or Jon Baldwin?

  24. OrmusOwl says:

    Gutted I have to leave now – thank you for having me. Really appreciate the insights Britopian and ALL, another time – tot ziens!

  25. Do you think Google+ undervalued or over-hyped?

  26. Facebook disappears tomorrow or someone pulls the plug on Twitter.
    What changes?

  27. EdenSpodek says:

    Purely tactical from this person who is late to the party. 😉 Britopian, are there any content curation platforms you recommend for small business and not-for-profits with little budget to spend on tools priced for the enterprise?

  28. How do you track and justify content marketing to executives that don’t understand it?

  29. belllindsay says:

    The person who’s influenced you most in life? And in business?

  30. How do you feel video fits into a content marketing plan? Is it a must have to remain relevant?

  31. Britopian says:

    i am going to write a blog post with all these answers…

  32. belllindsay says:

    Finishing up quickly here: Best part of working with Edelman? Worst…? 😀

  33. belllindsay says:

    Well, we’ve run out of time! Michael – thank you SO MUCH for this, it was very informative. And to everyone else, hold your breath and see if you are a winner of Michael’s new book!!

  34. Thanks so much Michael! This has been a blast and very educational 🙂

  35. Much thanks, Britopian! A pleasure as always.

  36. EdenSpodek says:

    Thank you Britopian belllindsay and the rest of the spinsucks community! Sorry I couldn’t be here for the whole thing. The discussion was fabulous. I’m catching up now.

  37. EricPudalov says:

    Thanks again Britopian, and of course everyone here!!  It’s been very educational and I think I should come around more often.

  38. ginidietrich says:

    Really great chat, Britopian! I’m sorry I missed it. Thanks for hanging out with the Crazies.

  39. I seem to always have a conflict when these things happen (maybe it’s my daily three-hour lunch?), but this was great to catch up on. Vine is dying? And I never got “download the app” off my to-do list!
    (Also am feeling slightly embarrassed about past blog posts touting lessons from Ashton Kutcher, Jeff Bezos and Joss Whedon … but it’s okay if they really are substantive, right? Right??)

    • JoeCardillo says:

      Nah you’re fine Rob, your posts are great….”3 Things Jeff Bezos Can Teach You About Beef Jerky” and “How to steal candy from a baby’s mama’s baby” were pure gold. 
      I never used Vine either…I guess that means i am not super awesomely cool…

  40. […] For former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. Chapman, Mitch Joel, Danny Brown, Chuck Hemann, and Michael Brito. […]

  41. […] Evans, Stanford Smith, Chris Brogan, C.C. Chapman, Mitch Joel,Danny Brown, Chuck Hemann, Michael Brito, DJ Waldow, Tom Martin, and Ahava […]

  42. […] Evans, Stanford Smith, Chris Brogan, C.C. Chapman, Mitch Joel,Danny Brown, Chuck Hemann, Michael Brito, DJ Waldow, Tom Martin, Ahava Leibtag, Jay Baer, and Shel […]

  43. […] Evans, Stanford Smith, Chris Brogan, C.C. Chapman, Mitch Joel, Danny Brown, Chuck Hemann, Michael Brito, DJ Waldow, Tom Martin, Ahava Leibtag, Jay Baer, Shel Israel, Mark Schaefer, Gini […]

  44. […] Evans, Stanford Smith, Chris Brogan, C.C. Chapman, Mitch Joel, Danny Brown, Chuck Hemann, Michael Brito, DJ Waldow, Tom Martin, Ahava Leibtag, Jay Baer, Shel Israel, Mark Schaefer, Gini […]

  45. […] Evans, Stanford Smith, Chris Brogan, C.C. Chapman, Mitch Joel, Danny Brown, Chuck Hemann, Michael Brito, DJ Waldow, Tom Martin, Ahava Leibtag, Jay Baer, Shel Israel, Mark Schaefer, Gini […]

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