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Gini Dietrich

Join Sarah Evans for a Special Livefyre Q&A Today

By: Gini Dietrich | January 23, 2013 | 
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If you’re in the PR industry or do social media for a living, you’ve likely heard of Sarah Evans.

You might be a subscriber of Sarah’s Faves or Commentz or perhaps you’ve seen her speak or participated in a Twitter chat with her.

As far as I can recall, she was one of the first – if not the first – to create an industry Twitter chat with #Journchat.

This past September, she wrote [Re]frame, a “slim” book that has daily inspiration to guide you to achieve your goals, stay focused, or just help you get out of bed those days you have no motivation (not that, you know, that ever happens to anyone).

Tips and inspiration like you see in the image up there ^^^.

Today she is our guest for a live Q&A…and you can participate!

Today’s Chat

At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), Sarah is going to be hanging out in the comments so you can ask her anything and everything about the book, what living in Vegas is like (especially compared to Chicago), what they’re doing at Tracky, or what she loved seeing at the Consumer Electronics Show.

In order to participate, all you have to do is:

  • Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
  • Set a reminder for noon ET today.
  • Buy, or download, the book so you are prepared to have a lively discussion. Even if you don’t have time to read it, you can flip through it in about five minutes to see what sticks out to you immediately.
  • Create a list of questions.
  • Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Sarah will see it and reply to you. You can even join the conversation around questions others are asking, if you like.

We’ll be here for an hour so you can join us the entire time or step in and out during the hour. It’s entirely up to you; just make sure you’re here before 12:59.

Win a Copy

Those of you who participate in today’s chat (even if you’re late to the party, but not if you’re an Arment Dietrich employee) will be entered in a random drawing for a free copy of the book.

We bought two copies and will give them both away! But you have to participate to be entered in the drawing. Otherwise we won’t know you were here.

Get ready with your questions and join the conversation. And don’t fear! If you missed the live portion of this, we’ll keep the drawing open until midnight PT so you still have time to get in your questions.

Former Guests and Who’s Next

For former guests, check out Margie ClaymanSarah RobinsonMark Story, and Beth Hayden.

And following is the lineup through August so mark your calendars! Same bat time, same bat channel.

If you have recommendations on who to fill the open slots, let me know! Our only requirement is they have published a book and it centers around PR, marketing, social media, or entrepreneurship.

See you today at noon!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

242 comments
aimeelwest
aimeelwest

@Keena Lykins He is not like that now. Sorry should have been more clear - he was like that in the beginning and now a year later he knows how much I do and really appreciates it. We just had a "getting adjusted" period that is now over...

sandrulee
sandrulee

I missed this :( but for future ones, i have a speaker suggestion. @MuhammadInc and @RyanBrock published a social media marketing book this summer called Nothing New. Here's the website: http://www.nothingnewbook.com/

aimeelwest
aimeelwest

Thank you so much for your time and responding to my questions.

TonyBennett
TonyBennett

Count me in as a straggler (no surprise to Gini) but I have a Q.... What is the advice do you have for someone wanting to make a transition from employee to entrepreneur without having his family starve?

Latest blog post: Let the Instagram Games Begin!

Sevans
Sevans

Don't forget to email me your snail mail address if you want a #reframe postcard with my favorite "emotiquote." prsarahevans@gmail.com

Carmelo
Carmelo

 @Sevans  Really neat stuff! I'm up in Carson City, NV which is almost a world away, i know. I was in Vegas for the NMX Blogworld event a couple weeks ago. This is going fast and furious (naturally) but I've been trying to catch up since i came late.

 

I've just finished my book and I'm fascinated by the questions and answers. Would dearly love to know the results of this "interview" and its impact on sales! Will you return to tell us?? :-)

MikeForgie
MikeForgie

Thanks for the Q&A @Sevans ! Looking forward to the stickers and interview to come!

ginidietrich
ginidietrich moderator

We're coming to the close of the hour. There will be some stragglers and I'll leave the contest open until midnight PT so ask @Sevans some questions and she'll come back by to answer them.

 

Sarah, thank you so much for joining us today. Everyone go get yourself a copy of [Re]frame and keep it in your bathroom, on your nightstand, or on your desk!

MikeForgie
MikeForgie

Other than ReFrame what is your favorite SlimBook?

ginidietrich
ginidietrich moderator

What's the biggest difference (culture-wise) from being on your own to working for a large company?

belllindsay
belllindsay

 @Sevans   Are you still "ReFraming"....? By which I mean, do you have lots of 'gut check' moments or has the process of writing the book moved you forward in some way...?

MikeForgie
MikeForgie

Off the topic of ReFrame...what is your favorite conference/event to go to? I am looking to attend something...anything...this year, but trying to pick a good one to use vacation time on.

Sevans
Sevans

 @TonyBennett Here was my model: I planned a three-month exit strategy with my employer at the time and knew I needed three retainer clients to keep our financials in the same place. It's tough. As an entrepreneur you don't always know where your next paycheck is coming from. Having a few retainer clients you can depend on was really essential for me. I know it's not always possible and, in that case, you can look for additional places to get income (e.g. speaking, writing, etc...).

Sevans
Sevans

 @ginidietrich This was the most fun AMA EVER!!! Thank you so much for having me and for promoting the book. Don't forget to buy Gini's book as well. She's one smart lady!

Sevans
Sevans

 @ginidietrich Having a really diverse team of experts to consult with and lean on. From developers to marketers to SEO experts, I am surrounded by people who know so much. We also all share a similar passion for getting work done and reward/recognize one another for getting big things done. Does that answer your question? 

Sevans
Sevans

 @belllindsay EVERYDAY!!! The book was also written for me. All of my weaknesses (and strengths) are in there. I #reframe constantly. :)

Sevans
Sevans

 @MikeForgie It depends what you're trying to accomplish or get out of it. One of my favorite conferences I ever attended was for designers, called Cusp. It's based in Chicago lead by the smbolic team. Left full of inspiration and with the feeling that anything really was possible. Networking and fun? SXSW is always great. Aaaaand, Spin Sucks is like the best conference you don't have to attend in person each and every day.

Sevans
Sevans

 @ginidietrich  @Carmelo I'll check it out, but, honestly, it's not about the sales here today...we had a great convo and really talked about reframing. My favorite!

ginidietrich
ginidietrich moderator

 @nickcicero  BTW, saw TechCrunch is now using Livefyre. HUGE congrats to you and the team over there! 

AyalaDenisse
AyalaDenisse

 @Sevans   What must attend conference would you recommend going to for someone who's just starting out in the PR and social media marketing field? 

MikeForgie
MikeForgie

 @Sevans SXSW is ssooo tempting. I am probably going to hit up more in NY since I live in NJ. 

nickcicero
nickcicero moderator

 @ginidietrich very much so, I'm pretty impressed with this discussion as well, so glad you hosted it!

nickcicero
nickcicero moderator

 @ginidietrich Thank you! We're excited to have them using our products! They have quite the lively community :)

AyalaDenisse
AyalaDenisse

 @Sevans Awesome! Thanks for the advice! I have to start checking these out. 

Sevans
Sevans

 @AyalaDenisse you can always check out PRSA events (local and national). I also love participating in webinars hosted by experts I respect...it's where I get a ton of free education.

MikeForgie
MikeForgie

 @belllindsay    my boss loves me too much for that. Productivity can quickly slow down with a work environment that is not "fun" - yup lesso from ReFrame

Trackbacks

  1. […] the live Q&A (you can see the archive here), the topic of working at home came up (she works from home about 70 percent of the time and in the […]

  2. […] former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. Chapman, and Mitch […]

  3. […] former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. Chapman, Mitch Joel,Danny Brown, Chuck Hemann, Michael […]

  4. […] former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. Chapman, Mitch Joel, Danny Brown, Chuck Hemann, Michael […]

  5. […] former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. Chapman, Mitch Joel, Danny Brown, Chuck Hemann, Michael […]