Gini Dietrich

Join Sarah Evans for a Special Livefyre Q&A Today

By: Gini Dietrich | January 23, 2013 | 

If you’re in the PR industry or do social media for a living, you’ve likely heard of Sarah Evans.

You might be a subscriber of Sarah’s Faves or Commentz or perhaps you’ve seen her speak or participated in a Twitter chat with her.

As far as I can recall, she was one of the first – if not the first – to create an industry Twitter chat with #Journchat.

This past September, she wrote [Re]frame, a “slim” book that has daily inspiration to guide you to achieve your goals, stay focused, or just help you get out of bed those days you have no motivation (not that, you know, that ever happens to anyone).

Tips and inspiration like you see in the image up there ^^^.

Today she is our guest for a live Q&A…and you can participate!

Today’s Chat

At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), Sarah is going to be hanging out in the comments so you can ask her anything and everything about the book, what living in Vegas is like (especially compared to Chicago), what they’re doing at Tracky, or what she loved seeing at the Consumer Electronics Show.

In order to participate, all you have to do is:

  • Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
  • Set a reminder for noon ET today.
  • Buy, or download, the book so you are prepared to have a lively discussion. Even if you don’t have time to read it, you can flip through it in about five minutes to see what sticks out to you immediately.
  • Create a list of questions.
  • Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Sarah will see it and reply to you. You can even join the conversation around questions others are asking, if you like.

We’ll be here for an hour so you can join us the entire time or step in and out during the hour. It’s entirely up to you; just make sure you’re here before 12:59.

Win a Copy

Those of you who participate in today’s chat (even if you’re late to the party, but not if you’re an Arment Dietrich employee) will be entered in a random drawing for a free copy of the book.

We bought two copies and will give them both away! But you have to participate to be entered in the drawing. Otherwise we won’t know you were here.

Get ready with your questions and join the conversation. And don’t fear! If you missed the live portion of this, we’ll keep the drawing open until midnight PT so you still have time to get in your questions.

Former Guests and Who’s Next

For former guests, check out Margie ClaymanSarah RobinsonMark Story, and Beth Hayden.

And following is the lineup through August so mark your calendars! Same bat time, same bat channel.

If you have recommendations on who to fill the open slots, let me know! Our only requirement is they have published a book and it centers around PR, marketing, social media, or entrepreneurship.

See you today at noon!

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • I didn’t know you were making this a regular feature. Great idea.
    I still cannot believe I’ve never met Sarah in person, since I live only about 15 mins from where she worked for a while.

    • @Sean McGinnis Yep…we skipped December because the holidays were too crazy, but have been doing it monthly since September. Hope yesterday went well…looks like dinner was especially good!

      • @ginidietrich Yes. Dinner was spectacular. 🙂 The event was pretty awesome too. We got some very good feedback (but this morning’s survey will give us a more complete picture.)

  • Can people who are early to the party be entered, too? Can’t fault me for being fashionable.

    • @TonyBennett Sure! But you have to ask a question or two…and get them answered in order to be entered.

  • John_Trader1

    I respect Sarah a lot, glad to see she is your guest today! I’m sure there will be plenty of great questions from this group.

  • Reminder set!

  • I am looking forward to this with great interest since I have been aware of Sarah’s Twitter chat and other work for some time. Now to formulate some really good questions!

    • @allenmireles I’ll give you some! 🙂

    • Sevans

      @allenmireles Scary!!!

  • PattiRoseKnight

    See you at 11 am CST 🙂

  • belllindsay

    Can I start yet??? 😀

    • Sevans

      @belllindsay Go for it. 🙂

    • @belllindsay You can start, you loon.

  • Sevans

    Hi everyone! Here.

  • Hello Sarah

    • @aimeelwest Hi Aimee! We were just talking about you!

      • @ginidietrich I knew my ears were burning for a reason 🙂

  • Hi @Sevans !! It’s been a while, hope all is well!

  • PattiRoseKnight

    Hi Sarah!

  • OK! I’ll go first. You’re a communications professional by trade. Why a book away from what you do for a living?

    • belllindsay

      @ginidietrich Gini stole my question.

      • @belllindsay  @ginidietrich You really have to watch her like a hawk

        • @allenmireles  @belllindsay  @ginidietrich She reads minds apparently. It’s scary.

        • @yvettepistorio  @belllindsay  @ginidietrich Keeps you on your toes, though! 😉

      • @belllindsay You were here before me!

        • belllindsay

          @ginidietrich LOL I deferred to you!!

        • @belllindsay Riiiiight.

    • Sevans

      @ginidietrich Because people like you share so much great stuff. 😉 It’s true, but seriously, the book was a passion project. I looooove what Slim Books is doing and a book that you can read in about two hours sounded great. Short and sweet…just like….me?

      • @Sevans I love the idea…and I love how you can leave it on your nightstand or on your desk and pick it up when you need a pick me up.

        • Sevans

          @ginidietrich I’ll hook you up with the cool dudes over there. Maybe when you’re ready for your next one???

      • belllindsay

        @Sevans  @ginidietrich I’m in love with the concept of SlimBooks.

  • Hi @Sevans

  • belllindsay

    You say in your book “Fear is a bugger. Fight or flight? I’m a flier.”  – I’m a flier too (though getting better at grounding myself) – tips on how you’ve conquered your fear?

    • Sevans

      @belllindsay replacing habits. i don’t necessarily want to say that “flying” is bad, just wanted to replace those habits. I found that there were triggers and when I said, “I’m scared” in my head, it now means I have to do it. It’s not easy and I constantly evolve. It’s the reason my life’s mission statement is posted the places I see the most throughout the day, including Facebook.

      • belllindsay

        @Sevans That’s a great idea – posting it around where you can see it. I’m going to try that with quitting smoking.

        • MikeForgie

          @belllindsay  there is a pretty sweet app for quitting smoking. It says how much money you saved, how many cigarrettes you skipped, and the tar intake you avoided. My friend uses it and loves it.

        • @MikeForgie  @belllindsay LINDSAY! This might be the ticket to get you to quit AND win our contest!

        • Sevans

          @ginidietrich  @MikeForgie  @belllindsay that is awesome!!!!

        • belllindsay

          @MikeForgie Name??? I want it.

        • belllindsay

          @Sevans  @ginidietrich  @MikeForgie Im’a win this thing!! ;D

        • @ginidietrich  @MikeForgie  @belllindsay How can Lindsay win if I’m going to win? Muahahahaha!!

        • @yvettepistorio  @belllindsay THIS is why I love competitions!

        • MikeForgie

          @belllindsay Quit It Lite

        • belllindsay

          @MikeForgie Going to check it out as soon as this is over! Thanks!!

  • Howdy all. What’s for lunch?

    • @Sean McGinnis You’re probably still full from your steak dinner last night!

      • @ginidietrich I have blue cheese garlic bread on the brain (and bad case of garlic breath).

        • belllindsay

          @Sean McGinnis  @ginidietrich Mmmm, garlic.

        • @Sean McGinnis I have to try this. You talk about it all the time.

        • @ginidietrich It’s spectacular. So were the scallops. Yum.

        • belllindsay

          @Sean McGinnis  @ginidietrich Can y’all stop talking about food!?

        • @belllindsay  @Sean McGinnis  @ginidietrichAh yes, interpersonal distance as an advantage of the Internet

    • Sevans

      @Sean McGinnis I’m hungry.

      • @Sevans Me too. Then again, that’s nothing new. I’m always hungry. LOL!

  • Talk to us about Slim Books. What do you love about it? How was the process? What advice do you have for others wanting to use them?

    • Sevans

      @ginidietrich Disclosure (because that’s what PR people do, Ha): I’m now on their advisory board. Casey Bankord, who is a co-founder of Slim Books, is a friend. He originally sought me out for some  PR counseling and that convo soon turned into Reframe. I didn’t ever think I’d be an independent author, but the process was enjoyable. I’ve talked to so many people who weren’t happy with the traditional publishing route and became burnt out writing. The Slim Books process wasn’t like that at all (for me). Sure there were deadlines and tough editing calls, but I was thoroughly engaged in the entire process. And never, not once, did someone say, it has to be longer to compete in market XYZ. Slim Books are made for a quick read, without the fluff.

      • @Sevans That’s really interesting. I’m going to check them out for some ideas in my head that wouldn’t a complete book (in the traditional sense) make.

        • Sevans

          @ginidietrich Exactly!

      • @Sevans  @ginidietrich Do you think you would ever do a larger more traditional book now that you have done this?

        • Sevans

          @aimeelwest  @ginidietrich Is that one for me? I’m going to assume it is. I’m not opposed, but honestly I’d like to stay in the reframe family and produce more content like this. In fact, I’d like to work with other authors who have stories and content that will help others #reframe.

        • @Sevans  As a reader I love the short bits of information.. I think that it makes the writer get rid of all the fluff and really focus on the main content. Thanks.

  • MikeForgie

    @Sevans what did you find as the most effective way of promoting ReFrame?

    • Sevans

      @MikeForgie similar to raising funds for a startup, i went the friends and family route first, then opened it up to social networks. no one was a bigger supporter than my mom @Marianslibrary — she’s built in PR. 🙂 It also didn’t hurt that on our release day Forbes did a positive review. Shortly after a Fortune 50 company purchased the book for their leadership team, which personally, was a huge win.

      • @Sevans  Your mom is on Twitter? Love that.

        • Sevans

          @ginidietrich she’s cray! But, she is a librarian and has used Twitter to connect with her favorite authors and educators. She’s a powerhouse and doesn’t even know it.

        • @Sevans I love it!

      • MikeForgie

        @Sevans  I always have trouble asking friends and family for funds. I am trying to schedule tweets ahead of time, but just worried I am going to annoy my friends more than promote my content.

        • @MikeForgie  You might annoy some people, but that means they’re not your audience. I’m pretty careful about where I post personal vs. professional things online for that very reason.

        • MikeForgie

          @ginidietrich I had a hard time juggling a business and personal account, and my followers were getting confused haha

        • @MikeForgie I use my personal FB page mostly for my goofy sense of humor. Twitter is business, Google+ is business, LinkedIn is business, Pinterest is combined, and we have a business FB page, but @yvettepistorio manages that for us.

        • MikeForgie

          @ginidietrich  I will have to try a formula like this.

        • @MikeForgie I also schedule all of my tweets ahead of time. Four are the blog posts here and eight are blogs, articles, podcasts, and videos from other people. That helps balance out the “it’s not all about me” so people don’t get annoyed.

        • @ginidietrich  @MikeForgie Oh. People are annoyed. We just try not to dwell on it….

        • @Sean McGinnis  I hate you. I constantly ask why we’re friends. @MikeForgie

        • MikeForgie

          @ginidietrich nice. I did mostly mine, then when I found things I like while cruising the internet I would post em. Also, I try to mix my blog posts up with original content and stuff I think others did awesomely well.

        • @ginidietrich  @MikeForgie Who else would ask you to push their foot? I mean, come on….. You can’t find that just anywhere on the street.

        • @MikeForgie See! You have it down…just try to think about the annoyance factor as you can’t make everyone happy.

        • @Sean McGinnis  It was butt.

        • Sevans

          @ginidietrich  @MikeForgie  @yvettepistorio I like that, Gini!

      • belllindsay

        @Sevans  @MikeForgie  @Marianslibrary That’s amazing!!!

  • How do you juggle work, living in a new city, and family life?

    • Sevans

      @yvettepistorio We have never been happier. The work/life balance thing was a distant dream and I’ve always struggled. My husband is now a stay-at-home dad and I work from home about 70% of the time and that seems to be the magic balance. I get to see my son and my husband during breaks during the day. Oh, and the key to all of this is that I promised to cook a big breakfast everyday and make sure we all eat together. Luckily we’re all morning people and so far in the past six months I think I’ve only missed three days (traveling and flu). Not sure if that answers how I “juggle,” but it’s what works for us. Las Vegas is an amazing fit for our family; great weather, great people and, of course, there’s the strip when we want it.

      • @Sevans  @yvettepistorio You make a big breakfast every day? I love that. I LOVE breakfast.

        • @ginidietrich  @Sevans Yes, def answers my question. I need to convince my husband to cook a big breakfast everyday…

      • @Sevans  @yvettepistorio A big breakfast everyday sounds awesome.

        • @stevenmcoyle  @Sevans  @yvettepistorio It really does. I must incorporate this.

        • @ginidietrich  @stevenmcoyle  @Sevans So how do I bribe my husband to do this for me every day?

        • @yvettepistorio  Have kids @stevenmcoyle  @Sevans

        • belllindsay

          @ginidietrich Um, that doesn’t usually work. #justsayin 😉 @yvettepistorio  @stevenmcoyle  @Sevans

        • @belllindsay  Your husband makes you dinner! A lot!@yvettepistorio  @stevenmcoyle  @Sevans

        • @ginidietrich  @yvettepistorio  @stevenmcoyle  @Sevans Many husbands are more interested in process than product there…

        • @creativeoncall  HAHHAHAHAAH! LOL!

        • belllindsay

          @ginidietrich True. @yvettepistorio  @stevenmcoyle  @Sevans

        • belllindsay

          @ginidietrich  @yvettepistorio  @stevenmcoyle  @Sevans What @creativeoncall said ALSO true. 😉

        • @ginidietrich  @stevenmcoyle  @Sevans One day…

        • @ginidietrich  @stevenmcoyle  @Sevans  @yvettepistorio We do Brenner instead: Breakfast for dinner – none of my little family group are morning people though.

        • @aimeelwest  I would totally do brenner. But I’m the only one who likes breakfast food.

        • @creativeoncall  @ginidietrich  @yvettepistorio  @Sevans Yeah, having kids may have the opposite effect, just stick to the “process’. hahahaha

        • @aimeelwest  @ginidietrich  @stevenmcoyle  @Sevans I LOVE breakfast for dinner!!

        • Sevans

          @ginidietrich  @aimeelwest when you’re in Vegas, you can come over for breakfast.

        • @ginidietrich I’ve heard many people say that.. have you ever tried breakfast burritos? They are perfect for Brenner.

        • YEA!! You are welcome anytime @yvettepistorio  @ginidietrich  @stevenmcoyle  @Sevans

        • @Sevans  @ginidietrich Thanks! Sounds great! I am a wiz at baking I’ll bring something

      • @Sevans  @yvettepistorio Great job that you can balance work and family like that.

        • Sevans

          @aimeelwest  @yvettepistorio Don’t be fooled, there are tough days. 😉

        • I am sure. I have 2 teenagers and sometime just eating a meal together 1x a week is frustrating @Sevans  @yvettepistorio

  • belllindsay

    @SevansInspirational books seem to be “back”. By which I mean the people writing them aren’t the same old motivational speaker types. Thoughts on why?

    • Sevans

      @belllindsay Oh! Great observation. Now anyone can be a publisher. The playing field is leveled. You can write your content, self publish and self promote. It’s the next generation sharing what they’ve learned to a generation who is ready to hear it.

      • belllindsay

        @Sevans Excellent point. I hadn’t thought of it in those terms. Look out world, I might be next! 😀

  • What’s your favorite thing about Vegas? What do you miss most about Chicago?

    • Sevans

      @yvettepistorio My favorite thing is the #VegasTech community. There are more than 500 startups here and it creates an energy you can really “feel.” People are hungry for innovation, success and making a go of it following their passion. There’s also the Switch SuperNAP which is the largest (most secure) data center in the world housed here and, of course, Zappo’s and the Downtown Project as a huge bonus. There’s always something to do in the #VegasTech scene. Like tonight, for example, we have an event to celebrate SxVegas, ( where the entire community will have a huge presence at this year’s SXSW (and also a separate event in Vegas). I miss my family and friends the most…and seeing that beautiful Chicago skyline. I do not miss the Cubs. CC: @ginidietrich

      • @Sevans  Brat @yvettepistorio

      • PattiRoseKnight

        @Sevans  @yvettepistorio  @ginidietrich The skyline is really something!

  • Hi Sarah! How are things at Tracky? What has been your biggest challenge there so far?

    • Sevans

      @stevenmcoyle OMG! Tracky is pure awesome. I am a productivity junky and Tracky fuels my addiction. No joke. The team is even better. They are all “doers.” They don’t just talk about getting things done, they all do. We put in crazy hours and days, but it’s for something we believe in. My biggest challenge is that Tracky really means a culture change. Open social collaboration is a new way to work and that means people acknowledging that “work” is broken and only when a platform allows you to do professional, personal and social in one place will you be able to be more productive and efficient.

      • jennifergosse

        @Sevans  @stevenmcoyle Thanks so much, Sarah! It’s a dream working with you. Everyone, Sarah truly is a “DOer” – she thrives on getting work done but she’s also a creativity genius and fun to work with. Her dedication to Tracky was really stunning for us. To pick up and move her family here was a massive step. We’re thrilled that it’s worked out so well. They are a great family. Love them to pieces!

  • belllindsay

    @sevens further to @yvettepistorio ‘s question:  I am beyond impressed with your jump into the great unknown (Vegas) – amazing. I’m a mom also – As a mom, how did you get past the “How can I uproot my child?” guilt?

    • belllindsay

      @yvettepistorio @Sevans Sorry if I’m getting personal. LOL!

      • Sevans

        @belllindsay  @yvettepistorio Not at all! There’s a “chapter” in the book that tells the story of how we made the decision to come out here. It’s one of my favorites.

    • Sevans

      @belllindsay  @yvettepistorio I felt that for about five minutes, but it was more “how can I take my child away from his grandparents.” We’ve now seen our parents more living in Vegas than we did when we were two hours away. Plus, when they’re here we get them for 5-7 days at a time. That’s quality time we wouldn’t have had otherwise. He loves it here and gets to have his dad to himself everyday. They do all kinds of fun stuff like play at the park (because the weather is great), reading classes at the library and, very soon, swim lessons!

  • Tell us a little more about the book. Because it’s easy to read (and download) and it’s inexpensive, I think everyone here should buy a copy! Tell them why you think they should own a copy.

    • belllindsay

      @ginidietrich I won’t be able to get it for my Kobo. 🙁

      • @belllindsay Too bad for you! I guess you’ll have to buy a real copy.

        • @ginidietrich  @belllindsay Just bought it for my Kindle!!!

        • Sevans

          @yvettepistorio  @ginidietrich  @belllindsay Woooooooo!

    • Sevans

      @ginidietrich Oh Gini, I <3 you. I think everyone should own a copy to, at the very least, keep in their bathroom(s). And, I think it makes a great gift for college students — especially new grads or someone in your life who is going through a career transition. Plus, if you buy a copy I will love you forever. It’s a guarantee.

      • @Sevans Can we put that on Amazon? If you buy a copy, the author will love you forever.

        • Sevans

          @ginidietrich I can do that AND put it on the SlimBooks page. 🙂

        • @Sevans I’m totally going to include it in the review I write.

        • belllindsay

          @ginidietrich  @Sevans Oh  my god, I thought you meant put o n Amazon that you should buy it and keep it in the bathroom! LOL

        • @belllindsay  Of course you did @Sevans

        • Sevans

          @ginidietrich wooooooooo!

        • Sevans

          @ginidietrich  @belllindsay I’m not opposed to that either. Everyone needs good bathroom reading. It’s a fact.

  • belllindsay

    So, process of writing a book like this? Long journey?

    • Sevans

      @belllindsay Don’t let this scare you. It was 10 years of notes I kept in various places. The entire process of writing the book took about three months. Could I write another one right now? No way. I need more life experiences to learn from. It depends on what you’re writing, but for a SlimBook, I think three to five months (ish) is a safe bet

  • MikeForgie

    Which part of ReFrame do you think you think is part of your daily life the most @Sevans ?

    • belllindsay

      @MikeForgie  @Sevans Great question!

      • MikeForgie

        @belllindsay   totally using up questions I wanted to ask @Sevans  if she would do an interview with me for Get Busy Media haha

        • Sevans

          @MikeForgie  @belllindsay You can ask them again, ha ha. Happy to do an interview!

    • Sevans

      @MikeForgie Looooove this! I have a sticker on my computer right now, “The ‘thing’ that seems so easy to you is your talent, your gift. You’re certain anyone could do it, but they can’t.” I keep it where I can see it in case doubt tries to get the better of me.

      • @Sevans  @MikeForgie That IS a great sticker! Wow.

        • @ginidietrich  @Sevans  @MikeForgie Wow I really need that sticker. Great saying!

        • @stevenmcoyle  @ginidietrich  @Sevans  @MikeForgie Can I buy one of those stickers from you?

        • belllindsay

          @ginidietrich  @Sevans  @MikeForgie I just cut and pasted that little gem. 😀

        • Sevans

          @meghankrane  @stevenmcoyle  @ginidietrich  @MikeForgie I can get stickers for everyone. I ordered them from MooCards.

        • belllindsay

          @Sevans  @meghankrane  @stevenmcoyle  @ginidietrich  @MikeForgie YES PLEASE!!!!

        • Sevans

          @belllindsay  @meghankrane  @stevenmcoyle  @ginidietrich  @MikeForgie If everyone private messages me or emails me their address (snail mail) I’ll send you a Postagram with that on it.

        • @Sevans  @belllindsay  @meghankrane  @stevenmcoyle  @ginidietrich  @MikeForgie Wooooo!!!!!

        • MikeForgie

          @Sevans      I love MooCards! They just sent me an email with I think 25% off, which I should take advantage of.

      • MikeForgie

        @Sevans I have the postgram of “Relationships before tasks” on my mirror. I try to apply it to regular day occurrences. “The ‘thing’ that seems so easy to you is your talent, your gift. You’re certain anyone could do it, but they can’t.” is definitely my favorite though because I didn’t realize I was good at writing until I landed a Content Writing job haha

  • Earlier you mentioned that you work from home 70%, as you may know Gini is a big advocate of viral office, I also find working from home really appealing. A lot of people feel they can’t stay focused at home.  Do you have advice on working from home and staying focused? Does having your husband and son there ever get in the way of work?

    • belllindsay

      @stevenmcoyle That’s a great question. I know I find it more difficult to focus when my husband has a day off or my son is home from school.

      • @belllindsay  @stevenmcoyle I have zero problem focusing when Mr. D is home or we have company (which happens about three Fridays and Mondays out of the month). I just close my office door, put on my headphones, and keep my head down.

        • belllindsay

          @ginidietrich  @stevenmcoyle My family clearly gets on my nerves more than Gini’s does. LOL

        • @ginidietrich  @belllindsay  @stevenmcoyle Headphones provide a much-underappreciated productivity boost, especially when I just need to write

        • belllindsay

          @creativeoncall  @ginidietrich  @stevenmcoyle I use earplugs at times. Though I realized when at the inlaws recently that if I’m listening to music I don’t like or know (in this case, contemporary country) I can totally focus! So weird. Because I can’t with tunes I love!

        • @belllindsay  @creativeoncall  @ginidietrich  @stevenmcoyle My office mates are more of a distraction than my family – people are always coming and going out of my shared office area.

        • @aimeelwest That would make me nuts.

        • belllindsay

          @aimeelwest  @creativeoncall  @ginidietrich  @stevenmcoyle I remember that well from years in a veal pen. I don’t miss it one bit.

        • Sevans

          @aimeelwest  @belllindsay  @creativeoncall  @ginidietrich  @stevenmcoyle exactly why i love working from home. my son running in the office a few times a day is nothing compared to constant interruptions in the traditional office sense.

        • @Sevans  @aimeelwest  @belllindsay  @creativeoncall  @ginidietrich  I’m currently surrounded by loud talking people and it drives me insane. I hate being distracted by other people’s phone calls and visitors.

        • @stevenmcoyle  Invest in some Bose noise canceling headphones. It’ll be the best money you spend.

        • jennifergosse

          @aimeelwest  @belllindsay  @creativeoncall  @ginidietrich  @stevenmcoyle That’s actually one of the biggest issues in the worksocial world that’s causing unproductivity. There’s a balance between healthy socialization (relationship-building, productive) compared to distractions (plus there are those who live to interrupt other’s work days).  A recent study showed that we’re distracted every three minutes by coworkers, social media and the like. It’s amazing that anyone is getting real work done anymore.

        • @ginidietrich Thanks. Will do.

        • @jennifergosse  @aimeelwest  @belllindsay  @creativeoncall  @ginidietrich Then when you try to ignore people, you are suddenly called mean and anti-social. The social aspect of the office is sometimes a job within itself.

        • @jennifergosse  Every three minutes?! That’s insane. I always tell my team here that someone else’s emergency doesn’t have to be their own.

        • Sevans

          @jennifergosse  @aimeelwest  @belllindsay  @creativeoncall  @ginidietrich  @stevenmcoyle That’s INSANE!!!

        • jennifergosse

          @stevenmcoyle  @aimeelwest  @belllindsay  @creativeoncall  @ginidietrich Totally get you on that. I’m a worker and I really want to get stuff done. I love developing real relationships in the workplace but I’m not there primarily to socialize. I try to quickly remind people that I have more to do than hours in the day and I love my job, so…gotta go!

        • jennifergosse

          @ginidietrich Isn’t it crazy? It takes 23 minutes to get back to work too. Check this out (via”It is an epidemic,” says Lacy Roberson, a director of learning and organizational development at eBay Inc. EBAY -0.25% At most companies, it’s a struggle “to get work done on a daily basis, with all these things coming at you,” she says.
          Office workers are interrupted—or self-interrupt—roughly every three minutes, academic studies have found, with numerous distractions coming in both digital and human forms. Once thrown off track, it can take some 23 minutes for a worker to return to the original task, says Gloria Mark, a professor of informatics at the University of California, Irvine, who studies digital distraction.

        • @jennifergosse I’m using this study in the blog post that will run in an hour (crediting you, of course). Thank you for bringing it to my attention!

    • Sevans

      @stevenmcoyle I’m rrrrrreally good at working from home. It’s where I produce the best content and get the most done. I have my own office, with a door that closes (HUGE). If I ever feel like I’m being disturbed too much, it’s easy to grab my laptop and head to the office (only 15 minutes away) or another location. My husband is beyond respectful of my workspace and he usually takes our son to the park in the morning. Our little guy still takes 2-3 hour naps in the afternoon, so that helps. Every once in a while the little guy runs into give me a hug, but he’s used to me being in the office so it’s not a big deal to him. Our little guy is super active, so he’d get bored pretty quickly staying in the office with me. Now, my advice for staying focused::
      1. Have a dedicated work space, with  a door;
      2. Headphones or music (if you like that sort of thing);
      3. Snacks.

      • @Sevans  @stevenmcoyle Snacks are a MUST! And being able to close the door. My sis-in-law once said to me “I think of working from home as being on vacation every day.” Ha!!

        • belllindsay

          @yvettepistorio  @Sevans  @stevenmcoyle Riiiiiiight. 😉

      • @Sevans  @stevenmcoyle Coffee… you forgot the coffee!

        • Sevans

          @creativeoncall  @stevenmcoyle I’m a caffeine free kind of gal. 😉

        • @Sevans  @stevenmcoyle We can forgive you that

        • So true! @creativeoncall  Must have coffee!!! 🙂

      • @Sevans I have to work on the snacks part. I worked from home yesterday and found myself running to the kitchen to make full meals.

        • Sevans

          @stevenmcoyle Exactly. I try to keep everything I need nearby.

  • Loving all the discussion here @livefyre HQ 🙂

    • Sevans

      @nickcicero  @livefyre Ditto.

  • MikeForgie

    Off the topic of ReFrame…what is your favorite conference/event to go to? I am looking to attend something…anything…this year, but trying to pick a good one to use vacation time on.

    • Sevans

      @MikeForgie It depends what you’re trying to accomplish or get out of it. One of my favorite conferences I ever attended was for designers, called Cusp. It’s based in Chicago lead by the smbolic team. Left full of inspiration and with the feeling that anything really was possible. Networking and fun? SXSW is always great. Aaaaand, Spin Sucks is like the best conference you don’t have to attend in person each and every day.

      • @Sevans  @MikeForgie HAHAHAHA!

        • belllindsay

          @ginidietrich  @Sevans  @MikeForgie Dear Mike: Your holidays for 2013 have been cancelled. Love, Your Boss

        • MikeForgie

          @belllindsay    my boss loves me too much for that. Productivity can quickly slow down with a work environment that is not “fun” – yup lesso from ReFrame

      • MikeForgie

        @Sevans SXSW is ssooo tempting. I am probably going to hit up more in NY since I live in NJ.

      • AyalaDenisse

        @Sevans   What must attend conference would you recommend going to for someone who’s just starting out in the PR and social media marketing field?

        • Sevans

          @AyalaDenisse you can always check out PRSA events (local and national). I also love participating in webinars hosted by experts I respect…it’s where I get a ton of free education.

        • AyalaDenisse

          @Sevans Awesome! Thanks for the advice! I have to start checking these out.

  • belllindsay

    @Sevans   Are you still “ReFraming”….? By which I mean, do you have lots of ‘gut check’ moments or has the process of writing the book moved you forward in some way…?

    • Sevans

      @belllindsay EVERYDAY!!! The book was also written for me. All of my weaknesses (and strengths) are in there. I #reframe constantly. 🙂

      • belllindsay

        @Sevans Perfect.

  • What’s the biggest difference (culture-wise) from being on your own to working for a large company?

    • Sevans

      @ginidietrich Having a really diverse team of experts to consult with and lean on. From developers to marketers to SEO experts, I am surrounded by people who know so much. We also all share a similar passion for getting work done and reward/recognize one another for getting big things done. Does that answer your question?

  • MikeForgie

    Other than ReFrame what is your favorite SlimBook?

    • Sevans

      @MikeForgie That’s an easy one. 😉 It’s “The New American Startup” by Jason Kintzler

      • @Sevans  Cool! I’ll check it out, too!

        • belllindsay

          @ginidietrich  @Sevans I’m really intrigued by this SlimBooks thing. I’m so thrilled to find out about it.

        • Sevans

          @belllindsay  @ginidietrich You can contact He’s a co-founder and friend.

        • belllindsay

          @Sevans  @ginidietrich I will do that. Would love more info.

  • We’re coming to the close of the hour. There will be some stragglers and I’ll leave the contest open until midnight PT so ask @Sevans some questions and she’ll come back by to answer them.
    Sarah, thank you so much for joining us today. Everyone go get yourself a copy of [Re]frame and keep it in your bathroom, on your nightstand, or on your desk!

    • belllindsay

      @ginidietrich  @Sevans LOL!!! #bathroom

    • @ginidietrich  @Sevans Thanks for the great discussion!

      • @nickcicero  BTW, saw TechCrunch is now using Livefyre. HUGE congrats to you and the team over there!

        • @ginidietrich Thank you! We’re excited to have them using our products! They have quite the lively community 🙂

        • @nickcicero It’s big win…you should be very proud of yourselves!

        • @ginidietrich very much so, I’m pretty impressed with this discussion as well, so glad you hosted it!

    • Sevans

      @ginidietrich This was the most fun AMA EVER!!! Thank you so much for having me and for promoting the book. Don’t forget to buy Gini’s book as well. She’s one smart lady!

  • MikeForgie

    Thanks for the Q&A @Sevans ! Looking forward to the stickers and interview to come!

    • @MikeForgie  Thanks for joining us, Mike!

      • MikeForgie

        @ginidietrich thanks for the follow already on Twitter 😉

  • belllindsay

    Thanks @Sevans !!

  • @Sevans  Really neat stuff! I’m up in Carson City, NV which is almost a world away, i know. I was in Vegas for the NMX Blogworld event a couple weeks ago. This is going fast and furious (naturally) but I’ve been trying to catch up since i came late.
    I’ve just finished my book and I’m fascinated by the questions and answers. Would dearly love to know the results of this “interview” and its impact on sales! Will you return to tell us?? 🙂

    • @Carmelo  @Sevans I’m curious too!

      • Sevans

        @ginidietrich  @Carmelo I’ll check it out, but, honestly, it’s not about the sales here today…we had a great convo and really talked about reframing. My favorite!

    • Sevans

      @Carmelo LMK next time you’re in Vegas. 🙂

  • AyalaDenisse

    Came in pretty late but thanks for the Q&A! @Sevans

  • and thanks to you too, @ginidietrich

  • Sevans

    Don’t forget to email me your snail mail address if you want a #reframe postcard with my favorite “emotiquote.”

  • Count me in as a straggler (no surprise to Gini) but I have a Q…. What is the advice do you have for someone wanting to make a transition from employee to entrepreneur without having his family starve?

    • Sevans

      @TonyBennett Here was my model: I planned a three-month exit strategy with my employer at the time and knew I needed three retainer clients to keep our financials in the same place. It’s tough. As an entrepreneur you don’t always know where your next paycheck is coming from. Having a few retainer clients you can depend on was really essential for me. I know it’s not always possible and, in that case, you can look for additional places to get income (e.g. speaking, writing, etc…).

      • @Sevans thanks for the quick response, and good plan!

  • Thanks @Sevans and @ginidietrich 🙂

  • Thank you so much for your time and responding to my questions.

    • @aimeelwest Thanks for stopping by! And more for you next week.

  • GAAAAH. I missed this. 🙁 Hi @Sevans 🙂

    • @AmyVernon  See the calendar up there ^^^? Mark down the dates!

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  • sandrulee

    I missed this 🙁 but for future ones, i have a speaker suggestion. @MuhammadInc and @RyanBrock published a social media marketing book this summer called Nothing New. Here’s the website:

  • @Keena Lykins He is not like that now. Sorry should have been more clear – he was like that in the beginning and now a year later he knows how much I do and really appreciates it. We just had a “getting adjusted” period that is now over…

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