Gini Dietrich

Join Sarah Evans for a Special Livefyre Q&A Today

By: Gini Dietrich | January 23, 2013 | 
249

If you’re in the PR industry or do social media for a living, you’ve likely heard of Sarah Evans.

You might be a subscriber of Sarah’s Faves or Commentz or perhaps you’ve seen her speak or participated in a Twitter chat with her.

As far as I can recall, she was one of the first – if not the first – to create an industry Twitter chat with #Journchat.

This past September, she wrote [Re]frame, a “slim” book that has daily inspiration to guide you to achieve your goals, stay focused, or just help you get out of bed those days you have no motivation (not that, you know, that ever happens to anyone).

Tips and inspiration like you see in the image up there ^^^.

Today she is our guest for a live Q&A…and you can participate!

Today’s Chat

At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), Sarah is going to be hanging out in the comments so you can ask her anything and everything about the book, what living in Vegas is like (especially compared to Chicago), what they’re doing at Tracky, or what she loved seeing at the Consumer Electronics Show.

In order to participate, all you have to do is:

  • Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
  • Set a reminder for noon ET today.
  • Buy, or download, the book so you are prepared to have a lively discussion. Even if you don’t have time to read it, you can flip through it in about five minutes to see what sticks out to you immediately.
  • Create a list of questions.
  • Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Sarah will see it and reply to you. You can even join the conversation around questions others are asking, if you like.

We’ll be here for an hour so you can join us the entire time or step in and out during the hour. It’s entirely up to you; just make sure you’re here before 12:59.

Win a Copy

Those of you who participate in today’s chat (even if you’re late to the party, but not if you’re an Arment Dietrich employee) will be entered in a random drawing for a free copy of the book.

We bought two copies and will give them both away! But you have to participate to be entered in the drawing. Otherwise we won’t know you were here.

Get ready with your questions and join the conversation. And don’t fear! If you missed the live portion of this, we’ll keep the drawing open until midnight PT so you still have time to get in your questions.

Former Guests and Who’s Next

For former guests, check out Margie ClaymanSarah RobinsonMark Story, and Beth Hayden.

And following is the lineup through August so mark your calendars! Same bat time, same bat channel.

If you have recommendations on who to fill the open slots, let me know! Our only requirement is they have published a book and it centers around PR, marketing, social media, or entrepreneurship.

See you today at noon!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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249 Comments on "Join Sarah Evans for a Special Livefyre Q&A Today"

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Sean McGinnis
3 years 4 months ago

I didn’t know you were making this a regular feature. Great idea.
 
I still cannot believe I’ve never met Sarah in person, since I live only about 15 mins from where she worked for a while.

ginidietrich
3 years 4 months ago

@Sean McGinnis Yep…we skipped December because the holidays were too crazy, but have been doing it monthly since September. Hope yesterday went well…looks like dinner was especially good!

Sean McGinnis
3 years 4 months ago

@ginidietrich Yes. Dinner was spectacular. 🙂 The event was pretty awesome too. We got some very good feedback (but this morning’s survey will give us a more complete picture.)

TonyBennett
3 years 4 months ago

Can people who are early to the party be entered, too? Can’t fault me for being fashionable.

ginidietrich
3 years 4 months ago

@TonyBennett Sure! But you have to ask a question or two…and get them answered in order to be entered.

John_Trader1
John_Trader1
3 years 4 months ago

I respect Sarah a lot, glad to see she is your guest today! I’m sure there will be plenty of great questions from this group.

ginidietrich
3 years 4 months ago

@John_Trader1 I hope so!

jasonkonopinski
3 years 4 months ago

Reminder set!

ginidietrich
3 years 4 months ago

@jasonkonopinski W00t!

allenmireles
3 years 4 months ago

I am looking forward to this with great interest since I have been aware of Sarah’s Twitter chat and other work for some time. Now to formulate some really good questions!

ginidietrich
3 years 4 months ago

@allenmireles I’ll give you some! 🙂

Sevans
Sevans
3 years 4 months ago

@allenmireles Scary!!!

PattiRoseKnight
PattiRoseKnight
3 years 4 months ago

See you at 11 am CST 🙂

belllindsay
belllindsay
3 years 4 months ago

Can I start yet??? 😀

Sevans
Sevans
3 years 4 months ago

@belllindsay Go for it. 🙂

ginidietrich
3 years 4 months ago

@belllindsay You can start, you loon.

Sevans
Sevans
3 years 4 months ago

Hi everyone! Here.

jasonkonopinski
3 years 4 months ago

@Sevans Hi Sarah!

belllindsay
belllindsay
3 years 4 months ago

@jasonkonopinski  @Sevans *waving*

Sean McGinnis
3 years 4 months ago

@jasonkonopinski  @Sevans Yo Jason!

ginidietrich
3 years 4 months ago

@Sevans Hi!

aimeelwest
3 years 4 months ago

Hello Sarah

ginidietrich
3 years 4 months ago

@aimeelwest Hi Aimee! We were just talking about you!

aimeelwest
3 years 4 months ago

@ginidietrich I knew my ears were burning for a reason 🙂

yvettepistorio
3 years 4 months ago

Hi @Sevans !! It’s been a while, hope all is well!

PattiRoseKnight
PattiRoseKnight
3 years 4 months ago

Hi Sarah!

ginidietrich
3 years 4 months ago

OK! I’ll go first. You’re a communications professional by trade. Why a book away from what you do for a living?

belllindsay
belllindsay
3 years 4 months ago

@ginidietrich Gini stole my question.

allenmireles
3 years 4 months ago

@belllindsay  @ginidietrich You really have to watch her like a hawk

yvettepistorio
3 years 4 months ago

@allenmireles  @belllindsay  @ginidietrich She reads minds apparently. It’s scary.

allenmireles
3 years 4 months ago

@yvettepistorio  @belllindsay  @ginidietrich Keeps you on your toes, though! 😉

ginidietrich
3 years 4 months ago

@belllindsay You were here before me!

belllindsay
belllindsay
3 years 4 months ago

@ginidietrich LOL I deferred to you!!

ginidietrich
3 years 4 months ago

@belllindsay Riiiiight.

Sevans
Sevans
3 years 4 months ago

@ginidietrich Because people like you share so much great stuff. 😉 It’s true, but seriously, the book was a passion project. I looooove what Slim Books is doing and a book that you can read in about two hours sounded great. Short and sweet…just like….me?

ginidietrich
3 years 4 months ago

@Sevans I love the idea…and I love how you can leave it on your nightstand or on your desk and pick it up when you need a pick me up.

Sevans
Sevans
3 years 4 months ago

@ginidietrich I’ll hook you up with the cool dudes over there. Maybe when you’re ready for your next one???

belllindsay
belllindsay
3 years 4 months ago

@Sevans  @ginidietrich I’m in love with the concept of SlimBooks.

allenmireles
3 years 4 months ago

Hi @Sevans

belllindsay
belllindsay
3 years 4 months ago

You say in your book “Fear is a bugger. Fight or flight? I’m a flier.”  – I’m a flier too (though getting better at grounding myself) – tips on how you’ve conquered your fear?

Sevans
Sevans
3 years 4 months ago

@belllindsay replacing habits. i don’t necessarily want to say that “flying” is bad, just wanted to replace those habits. I found that there were triggers and when I said, “I’m scared” in my head, it now means I have to do it. It’s not easy and I constantly evolve. It’s the reason my life’s mission statement is posted the places I see the most throughout the day, including Facebook.

belllindsay
belllindsay
3 years 4 months ago

@Sevans That’s a great idea – posting it around where you can see it. I’m going to try that with quitting smoking.

MikeForgie
MikeForgie
3 years 4 months ago

@belllindsay  there is a pretty sweet app for quitting smoking. It says how much money you saved, how many cigarrettes you skipped, and the tar intake you avoided. My friend uses it and loves it.

ginidietrich
3 years 4 months ago

@MikeForgie  @belllindsay LINDSAY! This might be the ticket to get you to quit AND win our contest!

Sevans
Sevans
3 years 4 months ago

@ginidietrich  @MikeForgie  @belllindsay that is awesome!!!!

belllindsay
belllindsay
3 years 4 months ago

@MikeForgie Name??? I want it.

belllindsay
belllindsay
3 years 4 months ago

@Sevans  @ginidietrich  @MikeForgie Im’a win this thing!! ;D

yvettepistorio
3 years 4 months ago

@ginidietrich  @MikeForgie  @belllindsay How can Lindsay win if I’m going to win? Muahahahaha!!

ginidietrich
3 years 4 months ago

@yvettepistorio  @belllindsay THIS is why I love competitions!

MikeForgie
MikeForgie
3 years 4 months ago

@belllindsay Quit It Lite

belllindsay
belllindsay
3 years 4 months ago

@MikeForgie Going to check it out as soon as this is over! Thanks!!

Sean McGinnis
3 years 4 months ago

Howdy all. What’s for lunch?

ginidietrich
3 years 4 months ago

@Sean McGinnis You’re probably still full from your steak dinner last night!

Sean McGinnis
3 years 4 months ago

@ginidietrich I have blue cheese garlic bread on the brain (and bad case of garlic breath).

belllindsay
belllindsay
3 years 4 months ago

@Sean McGinnis  @ginidietrich Mmmm, garlic.

ginidietrich
3 years 4 months ago

@Sean McGinnis I have to try this. You talk about it all the time.

Sean McGinnis
3 years 4 months ago

@ginidietrich It’s spectacular. So were the scallops. Yum.

belllindsay
belllindsay
3 years 4 months ago

@Sean McGinnis  @ginidietrich Can y’all stop talking about food!?

creativeoncall
3 years 4 months ago

@belllindsay  @Sean McGinnis  @ginidietrichAh yes, interpersonal distance as an advantage of the Internet

Sevans
Sevans
3 years 4 months ago

@Sean McGinnis I’m hungry.

Sean McGinnis
3 years 4 months ago

@Sevans Me too. Then again, that’s nothing new. I’m always hungry. LOL!

ginidietrich
3 years 4 months ago

Talk to us about Slim Books. What do you love about it? How was the process? What advice do you have for others wanting to use them?

Sevans
Sevans
3 years 4 months ago
@ginidietrich Disclosure (because that’s what PR people do, Ha): I’m now on their advisory board. Casey Bankord, who is a co-founder of Slim Books, is a friend. He originally sought me out for some  PR counseling and that convo soon turned into Reframe. I didn’t ever think I’d be an independent author, but the process was enjoyable. I’ve talked to so many people who weren’t happy with the traditional publishing route and became burnt out writing. The Slim Books process wasn’t like that at all (for me). Sure there were deadlines and tough editing calls, but I was thoroughly engaged in… Read more »
ginidietrich
3 years 4 months ago

@Sevans That’s really interesting. I’m going to check them out for some ideas in my head that wouldn’t a complete book (in the traditional sense) make.

Sevans
Sevans
3 years 4 months ago

@ginidietrich Exactly!

aimeelwest
3 years 4 months ago

@Sevans  @ginidietrich Do you think you would ever do a larger more traditional book now that you have done this?

Sevans
Sevans
3 years 4 months ago

@aimeelwest  @ginidietrich Is that one for me? I’m going to assume it is. I’m not opposed, but honestly I’d like to stay in the reframe family and produce more content like this. In fact, I’d like to work with other authors who have stories and content that will help others #reframe.

aimeelwest
3 years 4 months ago

@Sevans  As a reader I love the short bits of information.. I think that it makes the writer get rid of all the fluff and really focus on the main content. Thanks.

MikeForgie
MikeForgie
3 years 4 months ago

@Sevans what did you find as the most effective way of promoting ReFrame?

Sevans
Sevans
3 years 4 months ago

@MikeForgie similar to raising funds for a startup, i went the friends and family route first, then opened it up to social networks. no one was a bigger supporter than my mom @Marianslibrary — she’s built in PR. 🙂 It also didn’t hurt that on our release day Forbes did a positive review. Shortly after a Fortune 50 company purchased the book for their leadership team, which personally, was a huge win.

ginidietrich
3 years 4 months ago

@Sevans  Your mom is on Twitter? Love that.

Sevans
Sevans
3 years 4 months ago

@ginidietrich she’s cray! But, she is a librarian and has used Twitter to connect with her favorite authors and educators. She’s a powerhouse and doesn’t even know it.

ginidietrich
3 years 4 months ago

@Sevans I love it!

MikeForgie
MikeForgie
3 years 4 months ago

@Sevans  I always have trouble asking friends and family for funds. I am trying to schedule tweets ahead of time, but just worried I am going to annoy my friends more than promote my content.

ginidietrich
3 years 4 months ago

@MikeForgie  You might annoy some people, but that means they’re not your audience. I’m pretty careful about where I post personal vs. professional things online for that very reason.

MikeForgie
MikeForgie
3 years 4 months ago

@ginidietrich I had a hard time juggling a business and personal account, and my followers were getting confused haha

ginidietrich
3 years 4 months ago

@MikeForgie I use my personal FB page mostly for my goofy sense of humor. Twitter is business, Google+ is business, LinkedIn is business, Pinterest is combined, and we have a business FB page, but @yvettepistorio manages that for us.

MikeForgie
MikeForgie
3 years 4 months ago

@ginidietrich  I will have to try a formula like this.

ginidietrich
3 years 4 months ago

@MikeForgie I also schedule all of my tweets ahead of time. Four are the blog posts here and eight are blogs, articles, podcasts, and videos from other people. That helps balance out the “it’s not all about me” so people don’t get annoyed.

Sean McGinnis
3 years 4 months ago

@ginidietrich  @MikeForgie Oh. People are annoyed. We just try not to dwell on it….

ginidietrich
3 years 4 months ago

@Sean McGinnis  I hate you. I constantly ask why we’re friends. @MikeForgie

MikeForgie
MikeForgie
3 years 4 months ago

@ginidietrich nice. I did mostly mine, then when I found things I like while cruising the internet I would post em. Also, I try to mix my blog posts up with original content and stuff I think others did awesomely well.

Sean McGinnis
3 years 4 months ago

@ginidietrich  @MikeForgie Who else would ask you to push their foot? I mean, come on….. You can’t find that just anywhere on the street.

ginidietrich
3 years 4 months ago

@MikeForgie See! You have it down…just try to think about the annoyance factor as you can’t make everyone happy.

ginidietrich
3 years 4 months ago

@Sean McGinnis  It was butt.

Sevans
Sevans
3 years 4 months ago

@ginidietrich  @MikeForgie  @yvettepistorio I like that, Gini!

belllindsay
belllindsay
3 years 4 months ago

@Sevans  @MikeForgie  @Marianslibrary That’s amazing!!!

yvettepistorio
3 years 4 months ago

How do you juggle work, living in a new city, and family life?

Sevans
Sevans
3 years 4 months ago
@yvettepistorio We have never been happier. The work/life balance thing was a distant dream and I’ve always struggled. My husband is now a stay-at-home dad and I work from home about 70% of the time and that seems to be the magic balance. I get to see my son and my husband during breaks during the day. Oh, and the key to all of this is that I promised to cook a big breakfast everyday and make sure we all eat together. Luckily we’re all morning people and so far in the past six months I think I’ve only missed three… Read more »
ginidietrich
3 years 4 months ago

@Sevans  @yvettepistorio You make a big breakfast every day? I love that. I LOVE breakfast.

yvettepistorio
3 years 4 months ago

@ginidietrich  @Sevans Yes, def answers my question. I need to convince my husband to cook a big breakfast everyday…

stevenmcoyle
3 years 4 months ago

@Sevans  @yvettepistorio A big breakfast everyday sounds awesome.

ginidietrich
3 years 4 months ago

@stevenmcoyle  @Sevans  @yvettepistorio It really does. I must incorporate this.

yvettepistorio
3 years 4 months ago

@ginidietrich  @stevenmcoyle  @Sevans So how do I bribe my husband to do this for me every day?

ginidietrich
3 years 4 months ago

@yvettepistorio  Have kids @stevenmcoyle  @Sevans

belllindsay
belllindsay
3 years 4 months ago

@ginidietrich Um, that doesn’t usually work. #justsayin 😉 @yvettepistorio  @stevenmcoyle  @Sevans

ginidietrich
3 years 4 months ago

@belllindsay  Your husband makes you dinner! A lot!@yvettepistorio  @stevenmcoyle  @Sevans

creativeoncall
3 years 4 months ago

@ginidietrich  @yvettepistorio  @stevenmcoyle  @Sevans Many husbands are more interested in process than product there…

ginidietrich
3 years 4 months ago

@creativeoncall  HAHHAHAHAAH! LOL!

belllindsay
belllindsay
3 years 4 months ago

@ginidietrich True. @yvettepistorio  @stevenmcoyle  @Sevans

belllindsay
belllindsay
3 years 4 months ago

@ginidietrich  @yvettepistorio  @stevenmcoyle  @Sevans What @creativeoncall said ALSO true. 😉

yvettepistorio
3 years 4 months ago

@ginidietrich  @stevenmcoyle  @Sevans One day…

aimeelwest
3 years 4 months ago

@ginidietrich  @stevenmcoyle  @Sevans  @yvettepistorio We do Brenner instead: Breakfast for dinner – none of my little family group are morning people though.

ginidietrich
3 years 4 months ago

@aimeelwest  I would totally do brenner. But I’m the only one who likes breakfast food.

stevenmcoyle
3 years 4 months ago

@creativeoncall  @ginidietrich  @yvettepistorio  @Sevans Yeah, having kids may have the opposite effect, just stick to the “process’. hahahaha

yvettepistorio
3 years 4 months ago

@aimeelwest  @ginidietrich  @stevenmcoyle  @Sevans I LOVE breakfast for dinner!!

Sevans
Sevans
3 years 4 months ago

@ginidietrich  @aimeelwest when you’re in Vegas, you can come over for breakfast.

aimeelwest
3 years 4 months ago

@ginidietrich I’ve heard many people say that.. have you ever tried breakfast burritos? They are perfect for Brenner.

aimeelwest
3 years 4 months ago

YEA!! You are welcome anytime @yvettepistorio  @ginidietrich  @stevenmcoyle  @Sevans

aimeelwest
3 years 4 months ago

@Sevans  @ginidietrich Thanks! Sounds great! I am a wiz at baking I’ll bring something

aimeelwest
3 years 4 months ago

@Sevans  @yvettepistorio Great job that you can balance work and family like that.

Sevans
Sevans
3 years 4 months ago

@aimeelwest  @yvettepistorio Don’t be fooled, there are tough days. 😉

aimeelwest
3 years 4 months ago

I am sure. I have 2 teenagers and sometime just eating a meal together 1x a week is frustrating @Sevans  @yvettepistorio

belllindsay
belllindsay
3 years 4 months ago

@SevansInspirational books seem to be “back”. By which I mean the people writing them aren’t the same old motivational speaker types. Thoughts on why?

Sevans
Sevans
3 years 4 months ago

@belllindsay Oh! Great observation. Now anyone can be a publisher. The playing field is leveled. You can write your content, self publish and self promote. It’s the next generation sharing what they’ve learned to a generation who is ready to hear it.

belllindsay
belllindsay
3 years 4 months ago

@Sevans Excellent point. I hadn’t thought of it in those terms. Look out world, I might be next! 😀

yvettepistorio
3 years 4 months ago

What’s your favorite thing about Vegas? What do you miss most about Chicago?

Sevans
Sevans
3 years 4 months ago
@yvettepistorio My favorite thing is the #VegasTech community. There are more than 500 startups here and it creates an energy you can really “feel.” People are hungry for innovation, success and making a go of it following their passion. There’s also the Switch SuperNAP which is the largest (most secure) data center in the world housed here and, of course, Zappo’s and the Downtown Project as a huge bonus. There’s always something to do in the #VegasTech scene. Like tonight, for example, we have an event to celebrate SxVegas, (sxvegas.com) where the entire community will have a huge presence at this… Read more »
ginidietrich
3 years 4 months ago

@Sevans  Brat @yvettepistorio

PattiRoseKnight
PattiRoseKnight
3 years 4 months ago

@Sevans  @yvettepistorio  @ginidietrich The skyline is really something!

stevenmcoyle
3 years 4 months ago

Hi Sarah! How are things at Tracky? What has been your biggest challenge there so far?

Sevans
Sevans
3 years 4 months ago
@stevenmcoyle OMG! Tracky is pure awesome. I am a productivity junky and Tracky fuels my addiction. No joke. The team is even better. They are all “doers.” They don’t just talk about getting things done, they all do. We put in crazy hours and days, but it’s for something we believe in. My biggest challenge is that Tracky really means a culture change. Open social collaboration is a new way to work and that means people acknowledging that “work” is broken and only when a platform allows you to do professional, personal and social in one place will you be able… Read more »
jennifergosse
jennifergosse
3 years 4 months ago

@Sevans  @stevenmcoyle Thanks so much, Sarah! It’s a dream working with you. Everyone, Sarah truly is a “DOer” – she thrives on getting work done but she’s also a creativity genius and fun to work with. Her dedication to Tracky was really stunning for us. To pick up and move her family here was a massive step. We’re thrilled that it’s worked out so well. They are a great family. Love them to pieces!

belllindsay
belllindsay
3 years 4 months ago

@sevens further to @yvettepistorio ‘s question:  I am beyond impressed with your jump into the great unknown (Vegas) – amazing. I’m a mom also – As a mom, how did you get past the “How can I uproot my child?” guilt?

belllindsay
belllindsay
3 years 4 months ago

@yvettepistorio @Sevans Sorry if I’m getting personal. LOL!

Sevans
Sevans
3 years 4 months ago

@belllindsay  @yvettepistorio Not at all! There’s a “chapter” in the book that tells the story of how we made the decision to come out here. It’s one of my favorites.

Sevans
Sevans
3 years 4 months ago

@belllindsay  @yvettepistorio I felt that for about five minutes, but it was more “how can I take my child away from his grandparents.” We’ve now seen our parents more living in Vegas than we did when we were two hours away. Plus, when they’re here we get them for 5-7 days at a time. That’s quality time we wouldn’t have had otherwise. He loves it here and gets to have his dad to himself everyday. They do all kinds of fun stuff like play at the park (because the weather is great), reading classes at the library and, very soon, swim lessons!

ginidietrich
3 years 4 months ago

Tell us a little more about the book. Because it’s easy to read (and download) and it’s inexpensive, I think everyone here should buy a copy! Tell them why you think they should own a copy.

belllindsay
belllindsay
3 years 4 months ago

@ginidietrich I won’t be able to get it for my Kobo. 🙁

ginidietrich
3 years 4 months ago

@belllindsay Too bad for you! I guess you’ll have to buy a real copy.

yvettepistorio
3 years 4 months ago

@ginidietrich  @belllindsay Just bought it for my Kindle!!!

Sevans
Sevans
3 years 4 months ago

@yvettepistorio  @ginidietrich  @belllindsay Woooooooo!

Sevans
Sevans
3 years 4 months ago

@ginidietrich Oh Gini, I <3 you. I think everyone should own a copy to, at the very least, keep in their bathroom(s). And, I think it makes a great gift for college students — especially new grads or someone in your life who is going through a career transition. Plus, if you buy a copy I will love you forever. It’s a guarantee.

ginidietrich
3 years 4 months ago

@Sevans Can we put that on Amazon? If you buy a copy, the author will love you forever.

Sevans
Sevans
3 years 4 months ago

@ginidietrich I can do that AND put it on the SlimBooks page. 🙂

ginidietrich
3 years 4 months ago

@Sevans I’m totally going to include it in the review I write.

belllindsay
belllindsay
3 years 4 months ago

@ginidietrich  @Sevans Oh  my god, I thought you meant put o n Amazon that you should buy it and keep it in the bathroom! LOL

ginidietrich
3 years 4 months ago

@belllindsay  Of course you did @Sevans

Sevans
Sevans
3 years 4 months ago

@ginidietrich wooooooooo!

Sevans
Sevans
3 years 4 months ago

@ginidietrich  @belllindsay I’m not opposed to that either. Everyone needs good bathroom reading. It’s a fact.

belllindsay
belllindsay
3 years 4 months ago

So, process of writing a book like this? Long journey?

Sevans
Sevans
3 years 4 months ago

@belllindsay Don’t let this scare you. It was 10 years of notes I kept in various places. The entire process of writing the book took about three months. Could I write another one right now? No way. I need more life experiences to learn from. It depends on what you’re writing, but for a SlimBook, I think three to five months (ish) is a safe bet

MikeForgie
MikeForgie
3 years 4 months ago

Which part of ReFrame do you think you think is part of your daily life the most @Sevans ?

belllindsay
belllindsay
3 years 4 months ago

@MikeForgie  @Sevans Great question!

MikeForgie
MikeForgie
3 years 4 months ago

@belllindsay   totally using up questions I wanted to ask @Sevans  if she would do an interview with me for Get Busy Media haha

Sevans
Sevans
3 years 4 months ago

@MikeForgie  @belllindsay You can ask them again, ha ha. Happy to do an interview!

Sevans
Sevans
3 years 4 months ago

@MikeForgie Looooove this! I have a sticker on my computer right now, “The ‘thing’ that seems so easy to you is your talent, your gift. You’re certain anyone could do it, but they can’t.” I keep it where I can see it in case doubt tries to get the better of me.

ginidietrich
3 years 4 months ago

@Sevans  @MikeForgie That IS a great sticker! Wow.

stevenmcoyle
3 years 4 months ago

@ginidietrich  @Sevans  @MikeForgie Wow I really need that sticker. Great saying!

meghankrane
3 years 4 months ago

@stevenmcoyle  @ginidietrich  @Sevans  @MikeForgie Can I buy one of those stickers from you?

belllindsay
belllindsay
3 years 4 months ago

@ginidietrich  @Sevans  @MikeForgie I just cut and pasted that little gem. 😀

Sevans
Sevans
3 years 4 months ago

@meghankrane  @stevenmcoyle  @ginidietrich  @MikeForgie I can get stickers for everyone. I ordered them from MooCards.

belllindsay
belllindsay
3 years 4 months ago

@Sevans  @meghankrane  @stevenmcoyle  @ginidietrich  @MikeForgie YES PLEASE!!!!

Sevans
Sevans
3 years 4 months ago

@belllindsay  @meghankrane  @stevenmcoyle  @ginidietrich  @MikeForgie If everyone private messages me or emails me their address (snail mail) I’ll send you a Postagram with that on it. prsarahevans@gmail.com

yvettepistorio
3 years 4 months ago

@Sevans  @belllindsay  @meghankrane  @stevenmcoyle  @ginidietrich  @MikeForgie Wooooo!!!!!

MikeForgie
MikeForgie
3 years 4 months ago

@Sevans      I love MooCards! They just sent me an email with I think 25% off, which I should take advantage of.

MikeForgie
MikeForgie
3 years 4 months ago

@Sevans I have the postgram of “Relationships before tasks” on my mirror. I try to apply it to regular day occurrences. “The ‘thing’ that seems so easy to you is your talent, your gift. You’re certain anyone could do it, but they can’t.” is definitely my favorite though because I didn’t realize I was good at writing until I landed a Content Writing job haha

stevenmcoyle
3 years 4 months ago

Earlier you mentioned that you work from home 70%, as you may know Gini is a big advocate of viral office, I also find working from home really appealing. A lot of people feel they can’t stay focused at home.  Do you have advice on working from home and staying focused? Does having your husband and son there ever get in the way of work?

belllindsay
belllindsay
3 years 4 months ago

@stevenmcoyle That’s a great question. I know I find it more difficult to focus when my husband has a day off or my son is home from school.

ginidietrich
3 years 4 months ago

@belllindsay  @stevenmcoyle I have zero problem focusing when Mr. D is home or we have company (which happens about three Fridays and Mondays out of the month). I just close my office door, put on my headphones, and keep my head down.

belllindsay
belllindsay
3 years 4 months ago

@ginidietrich  @stevenmcoyle My family clearly gets on my nerves more than Gini’s does. LOL

creativeoncall
3 years 4 months ago

@ginidietrich  @belllindsay  @stevenmcoyle Headphones provide a much-underappreciated productivity boost, especially when I just need to write

belllindsay
belllindsay
3 years 4 months ago

@creativeoncall  @ginidietrich  @stevenmcoyle I use earplugs at times. Though I realized when at the inlaws recently that if I’m listening to music I don’t like or know (in this case, contemporary country) I can totally focus! So weird. Because I can’t with tunes I love!

aimeelwest
3 years 4 months ago

@belllindsay  @creativeoncall  @ginidietrich  @stevenmcoyle My office mates are more of a distraction than my family – people are always coming and going out of my shared office area.

ginidietrich
3 years 4 months ago

@aimeelwest That would make me nuts.

belllindsay
belllindsay
3 years 4 months ago

@aimeelwest  @creativeoncall  @ginidietrich  @stevenmcoyle I remember that well from years in a veal pen. I don’t miss it one bit.

Sevans
Sevans
3 years 4 months ago

@aimeelwest  @belllindsay  @creativeoncall  @ginidietrich  @stevenmcoyle exactly why i love working from home. my son running in the office a few times a day is nothing compared to constant interruptions in the traditional office sense.

stevenmcoyle
3 years 4 months ago

@Sevans  @aimeelwest  @belllindsay  @creativeoncall  @ginidietrich  I’m currently surrounded by loud talking people and it drives me insane. I hate being distracted by other people’s phone calls and visitors.

ginidietrich
3 years 4 months ago

@stevenmcoyle  Invest in some Bose noise canceling headphones. It’ll be the best money you spend.

jennifergosse
jennifergosse
3 years 4 months ago

@aimeelwest  @belllindsay  @creativeoncall  @ginidietrich  @stevenmcoyle That’s actually one of the biggest issues in the worksocial world that’s causing unproductivity. There’s a balance between healthy socialization (relationship-building, productive) compared to distractions (plus there are those who live to interrupt other’s work days).  A recent study showed that we’re distracted every three minutes by coworkers, social media and the like. It’s amazing that anyone is getting real work done anymore.

stevenmcoyle
3 years 4 months ago

@ginidietrich Thanks. Will do.

stevenmcoyle
3 years 4 months ago

@jennifergosse  @aimeelwest  @belllindsay  @creativeoncall  @ginidietrich Then when you try to ignore people, you are suddenly called mean and anti-social. The social aspect of the office is sometimes a job within itself.

ginidietrich
3 years 4 months ago

@jennifergosse  Every three minutes?! That’s insane. I always tell my team here that someone else’s emergency doesn’t have to be their own.

Sevans
Sevans
3 years 4 months ago

@jennifergosse  @aimeelwest  @belllindsay  @creativeoncall  @ginidietrich  @stevenmcoyle That’s INSANE!!!

jennifergosse
jennifergosse
3 years 4 months ago

@stevenmcoyle  @aimeelwest  @belllindsay  @creativeoncall  @ginidietrich Totally get you on that. I’m a worker and I really want to get stuff done. I love developing real relationships in the workplace but I’m not there primarily to socialize. I try to quickly remind people that I have more to do than hours in the day and I love my job, so…gotta go!

jennifergosse
jennifergosse
3 years 4 months ago
@ginidietrich Isn’t it crazy? It takes 23 minutes to get back to work too. Check this out (via http://online.wsj.com/article/SB10001424127887324339204578173252223022388.html)”It is an epidemic,” says Lacy Roberson, a director of learning and organizational development at eBay Inc. EBAY -0.25% At most companies, it’s a struggle “to get work done on a daily basis, with all these things coming at you,” she says.   Office workers are interrupted—or self-interrupt—roughly every three minutes, academic studies have found, with numerous distractions coming in both digital and human forms. Once thrown off track, it can take some 23 minutes for a worker to return to the original task,… Read more »
ginidietrich
3 years 4 months ago

@jennifergosse I’m using this study in the blog post that will run in an hour (crediting you, of course). Thank you for bringing it to my attention!

Sevans
Sevans
3 years 4 months ago
@stevenmcoyle I’m rrrrrreally good at working from home. It’s where I produce the best content and get the most done. I have my own office, with a door that closes (HUGE). If I ever feel like I’m being disturbed too much, it’s easy to grab my laptop and head to the office (only 15 minutes away) or another location. My husband is beyond respectful of my workspace and he usually takes our son to the park in the morning. Our little guy still takes 2-3 hour naps in the afternoon, so that helps. Every once in a while the little guy… Read more »
yvettepistorio
3 years 4 months ago

@Sevans  @stevenmcoyle Snacks are a MUST! And being able to close the door. My sis-in-law once said to me “I think of working from home as being on vacation every day.” Ha!!

belllindsay
belllindsay
3 years 4 months ago

@yvettepistorio  @Sevans  @stevenmcoyle Riiiiiiight. 😉

creativeoncall
3 years 4 months ago

@Sevans  @stevenmcoyle Coffee… you forgot the coffee!

Sevans
Sevans
3 years 4 months ago

@creativeoncall  @stevenmcoyle I’m a caffeine free kind of gal. 😉

creativeoncall
3 years 4 months ago

@Sevans  @stevenmcoyle We can forgive you that

aimeelwest
3 years 4 months ago

So true! @creativeoncall  Must have coffee!!! 🙂

stevenmcoyle
3 years 4 months ago

@Sevans I have to work on the snacks part. I worked from home yesterday and found myself running to the kitchen to make full meals.

Sevans
Sevans
3 years 4 months ago

@stevenmcoyle Exactly. I try to keep everything I need nearby.

nickcicero
3 years 4 months ago

Loving all the discussion here @livefyre HQ 🙂

Sevans
Sevans
3 years 4 months ago

@nickcicero  @livefyre Ditto.

MikeForgie
MikeForgie
3 years 4 months ago

Off the topic of ReFrame…what is your favorite conference/event to go to? I am looking to attend something…anything…this year, but trying to pick a good one to use vacation time on.

Sevans
Sevans
3 years 4 months ago

@MikeForgie It depends what you’re trying to accomplish or get out of it. One of my favorite conferences I ever attended was for designers, called Cusp. It’s based in Chicago lead by the smbolic team. Left full of inspiration and with the feeling that anything really was possible. Networking and fun? SXSW is always great. Aaaaand, Spin Sucks is like the best conference you don’t have to attend in person each and every day.

ginidietrich
3 years 4 months ago

@Sevans  @MikeForgie HAHAHAHA!

belllindsay
belllindsay
3 years 4 months ago

@ginidietrich  @Sevans  @MikeForgie Dear Mike: Your holidays for 2013 have been cancelled. Love, Your Boss

MikeForgie
MikeForgie
3 years 4 months ago

@belllindsay    my boss loves me too much for that. Productivity can quickly slow down with a work environment that is not “fun” – yup lesso from ReFrame

MikeForgie
MikeForgie
3 years 4 months ago

@Sevans SXSW is ssooo tempting. I am probably going to hit up more in NY since I live in NJ.

AyalaDenisse
AyalaDenisse
3 years 4 months ago

@Sevans   What must attend conference would you recommend going to for someone who’s just starting out in the PR and social media marketing field?

Sevans
Sevans
3 years 4 months ago

@AyalaDenisse you can always check out PRSA events (local and national). I also love participating in webinars hosted by experts I respect…it’s where I get a ton of free education.

AyalaDenisse
AyalaDenisse
3 years 4 months ago

@Sevans Awesome! Thanks for the advice! I have to start checking these out.

belllindsay
belllindsay
3 years 4 months ago

@Sevans   Are you still “ReFraming”….? By which I mean, do you have lots of ‘gut check’ moments or has the process of writing the book moved you forward in some way…?

Sevans
Sevans
3 years 4 months ago

@belllindsay EVERYDAY!!! The book was also written for me. All of my weaknesses (and strengths) are in there. I #reframe constantly. 🙂

belllindsay
belllindsay
3 years 4 months ago

@Sevans Perfect.

ginidietrich
3 years 4 months ago

What’s the biggest difference (culture-wise) from being on your own to working for a large company?

Sevans
Sevans
3 years 4 months ago

@ginidietrich Having a really diverse team of experts to consult with and lean on. From developers to marketers to SEO experts, I am surrounded by people who know so much. We also all share a similar passion for getting work done and reward/recognize one another for getting big things done. Does that answer your question?

ginidietrich
3 years 4 months ago

@Sevans Absolutely!

MikeForgie
MikeForgie
3 years 4 months ago

Other than ReFrame what is your favorite SlimBook?

Sevans
Sevans
3 years 4 months ago

@MikeForgie That’s an easy one. 😉 It’s “The New American Startup” by Jason Kintzler  http://slimbooks.com/the-new-american-start-up

ginidietrich
3 years 4 months ago

@Sevans  Cool! I’ll check it out, too!

belllindsay
belllindsay
3 years 4 months ago

@ginidietrich  @Sevans I’m really intrigued by this SlimBooks thing. I’m so thrilled to find out about it.

Sevans
Sevans
3 years 4 months ago

@belllindsay  @ginidietrich You can contact Casey@slimbooks.com. He’s a co-founder and friend.

belllindsay
belllindsay
3 years 4 months ago

@Sevans  @ginidietrich I will do that. Would love more info.

ginidietrich
3 years 4 months ago

We’re coming to the close of the hour. There will be some stragglers and I’ll leave the contest open until midnight PT so ask @Sevans some questions and she’ll come back by to answer them.
 
Sarah, thank you so much for joining us today. Everyone go get yourself a copy of [Re]frame and keep it in your bathroom, on your nightstand, or on your desk!

belllindsay
belllindsay
3 years 4 months ago

@ginidietrich  @Sevans LOL!!! #bathroom

nickcicero
3 years 4 months ago

@ginidietrich  @Sevans Thanks for the great discussion!

ginidietrich
3 years 4 months ago

@nickcicero  BTW, saw TechCrunch is now using Livefyre. HUGE congrats to you and the team over there!

nickcicero
3 years 4 months ago

@ginidietrich Thank you! We’re excited to have them using our products! They have quite the lively community 🙂

ginidietrich
3 years 4 months ago

@nickcicero It’s big win…you should be very proud of yourselves!

nickcicero
3 years 4 months ago

@ginidietrich very much so, I’m pretty impressed with this discussion as well, so glad you hosted it!

Sevans
Sevans
3 years 4 months ago

@ginidietrich This was the most fun AMA EVER!!! Thank you so much for having me and for promoting the book. Don’t forget to buy Gini’s book as well. She’s one smart lady!

MikeForgie
MikeForgie
3 years 4 months ago

Thanks for the Q&A @Sevans ! Looking forward to the stickers and interview to come!

ginidietrich
3 years 4 months ago

@MikeForgie  Thanks for joining us, Mike!

MikeForgie
MikeForgie
3 years 4 months ago

@ginidietrich thanks for the follow already on Twitter 😉

ginidietrich
3 years 4 months ago

@MikeForgie I”m a stalker.

belllindsay
belllindsay
3 years 4 months ago

Thanks @Sevans !!

Carmelo
3 years 4 months ago

@Sevans  Really neat stuff! I’m up in Carson City, NV which is almost a world away, i know. I was in Vegas for the NMX Blogworld event a couple weeks ago. This is going fast and furious (naturally) but I’ve been trying to catch up since i came late.
 
I’ve just finished my book and I’m fascinated by the questions and answers. Would dearly love to know the results of this “interview” and its impact on sales! Will you return to tell us?? 🙂

ginidietrich
3 years 4 months ago

@Carmelo  @Sevans I’m curious too!

Sevans
Sevans
3 years 4 months ago

@ginidietrich  @Carmelo I’ll check it out, but, honestly, it’s not about the sales here today…we had a great convo and really talked about reframing. My favorite!

Sevans
Sevans
3 years 4 months ago

@Carmelo LMK next time you’re in Vegas. 🙂

Carmelo
3 years 4 months ago

@Sevans Deal! 🙂

AyalaDenisse
AyalaDenisse
3 years 4 months ago

Came in pretty late but thanks for the Q&A! @Sevans

ginidietrich
3 years 4 months ago

@AyalaDenisse  Thanks for joining us!

Carmelo
3 years 4 months ago

and thanks to you too, @ginidietrich

ginidietrich
3 years 4 months ago

@Carmelo Always a pleasure to see you, sir!

Sevans
Sevans
3 years 4 months ago

Don’t forget to email me your snail mail address if you want a #reframe postcard with my favorite “emotiquote.” prsarahevans@gmail.com

TonyBennett
3 years 4 months ago

Count me in as a straggler (no surprise to Gini) but I have a Q…. What is the advice do you have for someone wanting to make a transition from employee to entrepreneur without having his family starve?

Sevans
Sevans
3 years 4 months ago

@TonyBennett Here was my model: I planned a three-month exit strategy with my employer at the time and knew I needed three retainer clients to keep our financials in the same place. It’s tough. As an entrepreneur you don’t always know where your next paycheck is coming from. Having a few retainer clients you can depend on was really essential for me. I know it’s not always possible and, in that case, you can look for additional places to get income (e.g. speaking, writing, etc…).

TonyBennett
3 years 4 months ago

@Sevans thanks for the quick response, and good plan!

yvettepistorio
3 years 4 months ago

Thanks @Sevans and @ginidietrich 🙂

aimeelwest
3 years 4 months ago

Thank you so much for your time and responding to my questions.

ginidietrich
3 years 4 months ago

@aimeelwest Thanks for stopping by! And more for you next week.

AmyVernon
3 years 4 months ago

GAAAAH. I missed this. 🙁 Hi @Sevans 🙂

ginidietrich
3 years 4 months ago

@AmyVernon  See the calendar up there ^^^? Mark down the dates!

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[…] the live Q&A (you can see the archive here), the topic of working at home came up (she works from home about 70 percent of the time and in the […]

sandrulee
sandrulee
3 years 4 months ago

I missed this 🙁 but for future ones, i have a speaker suggestion. @MuhammadInc and @RyanBrock published a social media marketing book this summer called Nothing New. Here’s the website: http://www.nothingnewbook.com/

aimeelwest
3 years 4 months ago

@Keena Lykins He is not like that now. Sorry should have been more clear – he was like that in the beginning and now a year later he knows how much I do and really appreciates it. We just had a “getting adjusted” period that is now over…

trackback

[…] former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. Chapman, and Mitch […]

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[…] former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. Chapman, Mitch Joel,Danny Brown, Chuck Hemann, Michael […]

trackback

[…] former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. Chapman, Mitch Joel, Danny Brown, Chuck Hemann, Michael […]

trackback

[…] former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. Chapman, Mitch Joel, Danny Brown, Chuck Hemann, Michael […]

trackback

[…] former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. Chapman, Mitch Joel, Danny Brown, Chuck Hemann, Michael […]

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