Gini Dietrich

Join Sarah Robinson for a Special Livefyre Q&A Today

By: Gini Dietrich | September 18, 2012 | 
233

I have a fun little surprise for you today.

One Ms. Sarah Robinson has written a book and she’s going to be hanging out on Spin Sucks today.

It worked so well with Margie Clayman that we’re going to make this a regular thing. Which means you can ask the author anything.

And today’s author is Sarah.

A Little Background

I met Sarah on Twitter in early 2008. At the time, she hosted an hour-long party once a week (I want to say it was Tuesdays, but now I don’t remember if that’s correct). Someone would bring the virtual snacks. Someone would play DJ. Sarah would host questions, topics, and themes. And we would all have some fun.

One week, she needed a substitute DJ and I volunteered. It was my first foray into publicly using Twitter without lurking. And it was a blast!

She was part of a small group of friends who quickly became my posse. We became such good friends on Twitter that we decided to have an in-person meeting one weekend in Chicago. About 20 people flew in from all over the country, including Sarah and the Young Turk. And friendships were cemented for life.

I use this example when I speak because it goes to show Twitter isn’t just about what someone had for lunch. You can build real relationships with real people who add something to your life. Maybe they buy from you. Maybe they become very good friends. Maybe they become a referral networks. Whatever it is, it’s not just about donuts, cupcakes, and potty breaks.

About Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities

And now Sarah has written a book. A book only a few can write. She’s written it based on her own experience of building a community of people who have helped her business grow, increased her speaking engagements, become brand ambassadors, and more.

The book, as you can see, is called, “Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities.”

I received a copy of the book in its early stages so I could write a praise quote for it. As I read it, I kept thinking, “There is no one better to write this book” and Sarah did not disappoint.

Taking real-life experience and detailing it in a book is not something you see often and Sarah has done it extremely well.

Today’s Chat

At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), Sarah is going to be hanging out in the comments so you can ask her anything and everything about the book, how she created a fiercely loyal community, how you can do the same, and what that means for your business, career, or organization.

You can ask her how to build offline communities – as well as online ones. You can ask her if there is an ROI to having a fiercely loyal community. You can ask her how the heck one starts to build a group of brand ambassadors. You can ask her how to determine the DNA of your existing community. You can ask her how to accelerate the growth of your community. Or you can ask her how she tied her blog – Escaping Mediocrity – into the development of this book.

In order to participate, all you have to do is:

  • Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
  • Set a reminder for noon ET today.
  • Create a list of questions to ask Sarah about community building, brand ambassadors, and the Young Turks (plural now!).
  • Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Sarah will see it and reply to you. You can even join the conversation around questions others are asking, if you like.

We’ll be here for an hour so you can join us the entire time or step in and out between noon and 1:00. It’s entirely up to you; just make sure you’re here before 12:59

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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233 Comments on "Join Sarah Robinson for a Special Livefyre Q&A Today"

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KenMueller
3 years 9 months ago

I think I need to read this book.

jasonkonopinski
3 years 9 months ago

 @KenMueller You definitely do! Today is the official launch, so head on over to Amazon. 

ginidietrich
3 years 9 months ago

 @KenMueller It’s one of the few books the author has actually experienced what she’s writing about. You know what I mean…she’s not just talking theory. She’s actually done it. And you know Sarah’s blog. The community there is rabid. 

SarahRobinson
3 years 9 months ago

 @ginidietrich  @KenMueller 🙂
 

SarahRobinson
3 years 9 months ago

 @KenMueller I’d be honored if you read it Ken. 🙂
 

jasonkonopinski
3 years 9 months ago

I’m posting a review of the book on my blog tomorrow. sarahrobinson  was my guest on @Rowpodcast last week and she rocked it. 🙂 

barrettrossie
3 years 9 months ago

@jasonkonopinski @sarahrobinson Jason, looking forward to te ‘cast and the review.

jasonkonopinski
3 years 9 months ago

 @barrettrossie  @jasonkonopinski  @sarahrobinson B – here’s the link for the cast: http://www.jasonkonopinski.com/2012/09/13/riffing-on-writing-episode-8-sarah-robinson/ </shamelesspromotion> 

SarahRobinson
SarahRobinson
3 years 9 months ago

@ginidietrich it’s gonna be SO fun!!! Hoping we get in just a few words about the book. 🙂

SarahRobinson
3 years 9 months ago

REALLY looking forward to the convo here today!!!

ginidietrich
3 years 9 months ago

 @SarahRobinson I would be scared, if I were you.

SarahRobinson
3 years 9 months ago

 @ginidietrich me? Never!!!

KevinVandever
KevinVandever
3 years 9 months ago

@SarahRobinson Congratulations on the book! I have another committment at that time, but if I can sneak away and ask something really stupid, I’ll do my best.

SarahRobinson
3 years 9 months ago

 @KevinVandever  @SarahRobinson That would be awesome Kevin!

sherrierohde
3 years 9 months ago

 @SarahRobinson Is this party kicking off early?

SarahRobinson
SarahRobinson
3 years 9 months ago

@identitypr Thank you Andrea – looking forward to it!!

DooneyPug
DooneyPug
3 years 9 months ago

@lisarobbinyoung 🙂

ryancox
ryancox
3 years 9 months ago

I get to ask random questions, be forewarned @SarahRobinson . @ginidietrich set that precedence last month.

ginidietrich
3 years 9 months ago

 @ryancox  That was a one time effort. This month you have to ask questions about her book.

ryancox
ryancox
3 years 9 months ago

 @ginidietrich Gini, I can go back — you did not specify that then. Don’t make me prove it.

ginidietrich
3 years 9 months ago

 @ryancox It’s my blog. Don’t make me ban you.

ryancox
ryancox
3 years 9 months ago

 @ginidietrich You wouldn’t dare.

ginidietrich
3 years 9 months ago

 @ryancox Oh I would if you don’t follow the rules!

DooneyPug
DooneyPug
3 years 9 months ago

I love these live chats, and I know from personal experience the ones with sarahrobinson are always a hoot. #FierceLoyalty

ginidietrich
3 years 9 months ago

 @DooneyPug  sarahrobinson Right? I totally agree!

allenmireles
3 years 9 months ago

I am so pleased. I just bought @SarahRobinson ‘s #FierceLoyalty this morning and am really looking forward to the read. 🙂

SarahRobinson
3 years 9 months ago

 @allenmireles Oh Allen – THANK YOU!!

belllindsay
belllindsay
3 years 9 months ago

 @allenmireles  @SarahRobinson Can I get in on a Kobo reader…? Would love to read it. 

AnneReuss
AnneReuss
3 years 9 months ago

It’s all on Livefyre!? That’s really great @ginidietrich it makes the convo totally accessible. Thrilled this will be a regular thing. Thank you! @SarahRobinson have a blast! The boys smell but they’re funny! 

ginidietrich
3 years 9 months ago

 @AnneReuss  Yep! I like to make it accessible to all!

ginidietrich
3 years 9 months ago

OK! Are we ready? Let’s get ready to rumble!
 
The first question: There is lots of talk about the ROI of your mom and not being able to measure online efforts. But you and I both have grown our businesses because of strong communities.  What ROI do you discuss in the book and how can others apply that same thing?

SarahRobinson
3 years 9 months ago

 @ginidietrich I talk about five ROIs in the book But my favorite one by far is “Happier Clients”. Communities make clients happy (happiness research confirms that). We do our best work with Happy Clients. And Happy Clients stay with longer and often spend more money. Hard to beat that kind of ROI. 🙂

ginidietrich
3 years 9 months ago

 @SarahRobinson AND it costs a lot less to keep current clients happy than to find new ones.

SarahRobinson
3 years 9 months ago

 @ginidietrich Exactly.
 

jasonkonopinski
3 years 9 months ago

 @SarahRobinson  @ginidietrich Amen and hallelujah. 

SarahRobinson
3 years 9 months ago

I’m here!!!
 

ginidietrich
3 years 9 months ago

 @SarahRobinson Answer my question!

SarahRobinson
3 years 9 months ago

 @ginidietrich Just did!
 

DooneyPug
DooneyPug
3 years 9 months ago

Rumbling?  We’re going to rumble too?  Bonus.

ginidietrich
3 years 9 months ago

 @DooneyPug Yeah! We’re not all business here!

ryancox
ryancox
3 years 9 months ago

Questions 1) Why didn’t I get a shout out in the book?

ginidietrich
3 years 9 months ago

 @ryancox Um, @SarahRobinson you can ignore this. I’m moderating Ryan!

ryancox
ryancox
3 years 9 months ago

 @ginidietrich  @SarahRobinson It’s a valid question. I am playing by the rules.

ginidietrich
3 years 9 months ago

 @ryancox  @SarahRobinson *I* determine validity!

ryancox
ryancox
3 years 9 months ago

 @ginidietrich  @SarahRobinson Someone wore her sheriff badge today.

ginidietrich
3 years 9 months ago

 @ryancox  NOW you’re getting it! Woo hoo!

ryancox
ryancox
3 years 9 months ago

 @ginidietrich I’m going to remember this. You used to be so nice.

ginidietrich
3 years 9 months ago

 @ryancox Those days are long gone. No more Nice Gini.

ryancox
ryancox
3 years 9 months ago

Question 2) If you can have someone have ONLY ONE takeaway from reading the book, what is that takeaway?

ginidietrich
3 years 9 months ago

 @ryancox OK @SarahRobinson you can answer this one.

SarahRobinson
3 years 9 months ago

 @ryancox If people only do ONE thing to build fierce loyalty, it’s this: Love your community. I mean really really love them. They will disappoint you, frustrate you and amaze you. Love them all the way through.

ryancox
ryancox
3 years 9 months ago

Question 3) How pivotal was the dorm experience on your ‘gaining’ expertise in building communities?

ginidietrich
3 years 9 months ago

 @ryancox Good one!

SarahRobinson
3 years 9 months ago

 @ginidietrich  @ryancox I think my experience building a community in a dorm as my very first job solidified the way I would approach every ob I’ve ever had since that time. I learned not only how important it is but I learned the essential ingredients for making it happen.

ryancox
ryancox
3 years 9 months ago

Question 4) If you had to give a % to the values: it’s got to come from the community || you have to do it … when building a community, what are those percentages? 70-30, 80-20, 50-50?

SarahRobinson
3 years 9 months ago

 @ryancox @ginidietrich please decipher this question for me 🙂
 

ryancox
ryancox
3 years 9 months ago

 @SarahRobinson  @ginidietrich so you’re building a community — and you are engaging/empowering them to help in the process of building it. What % needs to come from them, and what % from you?

SarahRobinson
3 years 9 months ago

 @ryancox At the beginning 99.9% of the effort will come from you. Once you’ve evolved into Fierce Loyalty, that percentage will drop to below 20%.

ryancox
ryancox
3 years 9 months ago

Question 5) If you left one thing out of your book you wish you didn’t — what would that be?

DooneyPug
DooneyPug
3 years 9 months ago

I thought you said it was a shout out to you. #smartaleckresponse

ginidietrich
3 years 9 months ago

 @DooneyPug LMAO!!!! THAT was awesome!

DooneyPug
DooneyPug
3 years 9 months ago

If nothing else, I can usually be counted on to offer a smartass reponse to just about anything.

ginidietrich
3 years 9 months ago

 @DooneyPug You are welcome here anytime! I love it!

SarahRobinson
3 years 9 months ago

 @DooneyPug #LOVE

DooneyPug
DooneyPug
3 years 9 months ago

Right back atcha @SarahRobinson 

meghankrane
3 years 9 months ago

What was your process for figuring out how to structure the content of the book?

SarahRobinson
3 years 9 months ago

 @meghankrane I had a TON of help with that and it took awhile. I wrote the ROIs before i wrote anything else and it made sense to put them in the front of the book so people would know why they should care. Then I broke down the model. And of course people always say “Yeah the model is great but how can I make it happen FASTER?” So I wrote the accelerators. 🙂

DooneyPug
DooneyPug
3 years 9 months ago

I think that was a good idea.  Offer the ROI for buying the book because that is probably the reason lots of people buy it in the first place, right?
 
I love the Venn Diagrams by the way.

DooneyPug
DooneyPug
3 years 9 months ago

How did you know that your calling was to be a Community Builder?  Or is your calling still evolving?

SarahRobinson
3 years 9 months ago

 @DooneyPug I just realized it over the past year. It’s such a natural thing to me that I didn’t realize that it was anything different or worth teaching.

DooneyPug
DooneyPug
3 years 9 months ago

 @SarahRobinson Then you walk the walk. You found your calling, and the calling was missing in the market and now you have offered it to those in need.
 
That’s pretty darn cool. Times infinity.

meghan_krane
meghan_krane
3 years 9 months ago

@ginidietrich I’m there! Sorry the train was running late.

ginidietrich
ginidietrich
3 years 9 months ago

@meghan_krane Thank you for stepping in!

meghan_krane
meghan_krane
3 years 9 months ago

@ginidietrich Thanks for hosting and moderating! Looking forward to reading @SarahRobinson ‘s book when it arrives from Amazon 🙂

ginidietrich
ginidietrich
3 years 9 months ago

@meghan_krane They love to play that supply and demand game

SarahRobinson
SarahRobinson
3 years 9 months ago

@meghan_krane yay!!

meghan_krane
meghan_krane
3 years 9 months ago

@sarahrobinson Thanks for taking the time to livechat today – really looking forward to reading your book!

SarahRobinson
SarahRobinson
3 years 9 months ago

@meghan_krane it was so fun!

meghan_krane
meghan_krane
3 years 9 months ago

@sarahrobinson If you have any questions about @Livefyre let me know – I’d be happy to help get you set up on your #FierceLoyalty blog

SarahRobinson
SarahRobinson
3 years 9 months ago

@meghan_krane ok – will do!

yvettepistorio
yvettepistorio
3 years 9 months ago

I know this is Gini’s question, but i’m dying of curiosity…how do you build a group of brand ambassadors? I’ve seen companies pay for them, but if you have a loyal community, what it is that turns them into an ambassador?

ginidietrich
3 years 9 months ago

 @yvettepistorio Just because I put it in the blog post doesn’t mean you can’t use it here. That way it’ll get answered!

SarahRobinson
3 years 9 months ago

 @yvettepistorio I think paying for them is a huge waste of money. Loyalty – real, deep loyalty, isn’t for sale at any price. To get it, you have to invest time and energy into building the relationship. The three things that turn them into ambassadors are feelings of Pride Trust and Passion. Cultivate those qualities in you community and you’ll have a rabid crown of loud ambassadors.

ginidietrich
3 years 9 months ago

 @SarahRobinson  @yvettepistorio What about the brand ambassadors who are hugely invested in your brand, but also want to be paid for the time they’re investing in you? We see a lot of this in the corporate world, particularly with big brands. It’s always a struggle.

SarahRobinson
3 years 9 months ago

 @ginidietrich  @yvettepistorio I think if the Fierce Loyalty is there and they are delivering a significant impact on your bottom line, there’s nothing wrong with finding a way to invest back in them. 

C_Pappas
3 years 9 months ago

 @SarahRobinson  @yvettepistorio Tips on cultivating those qualities? Would love to know how exactly to get started.

SarahRobinson
3 years 9 months ago

 @C_Pappas  @yvettepistorio There aren’t any quick tips to build those. Sorry! And they come after there are lots of other things at play in your community. 

belllindsay
belllindsay
3 years 9 months ago

 @SarahRobinson  @yvettepistorio Pride. Trust. Passion. I love that answer!! And you know, if people would just keep those three words in their heads, they work for so many things! Jobs, family, friendship, etc.. 

SarahRobinson
3 years 9 months ago

 @belllindsay  @yvettepistorio yep!

belllindsay
belllindsay
3 years 9 months ago

I feel like I deeply know people on Twitter – well, the one’s I’ve formed friendships with anyhow, and I mean *deeply* know, like I would rescue them if they were tied up on a train track – do you think those connections are rare……did I just get lucky…..am I an evolutionary freak? Or that people ultimately can’t really, deeply connect until there has been real-life hugs, etc.? 

ginidietrich
3 years 9 months ago

 @belllindsay Would you rescue me??

belllindsay
belllindsay
3 years 9 months ago

 @ginidietrich I was thinking of you as I typed. 😉 

ginidietrich
3 years 9 months ago

 @belllindsay #kissbutt

KenMueller
3 years 9 months ago

 @ginidietrich  @belllindsay I”m sorry. I wish I could participate in this chat, but I’m tied to the train tracks and can’t easily reach my laptop at the moment…

belllindsay
belllindsay
3 years 9 months ago

 @KenMueller  @ginidietrich Good luck to ya. 

Carmelo
3 years 9 months ago

 @belllindsay  @ginidietrich wow, a virtual hugfest. I want one! 😉

KenMueller
3 years 9 months ago

 @belllindsay  @ginidietrich I USED to like EVERYONE at Arment Dietrich.

ginidietrich
3 years 9 months ago

 @belllindsay  @KenMueller HAHAHAHAHAHA! LOL!!

belllindsay
belllindsay
3 years 9 months ago

 @ginidietrich  @KenMueller LOL – I’d rescue you Ken!! 🙂 But I might rescue the laptop first. 

KenMueller
3 years 9 months ago

 @belllindsay  @ginidietrich I’m sorry, did you say something? 

SarahRobinson
3 years 9 months ago

 @belllindsay I think one of the unexpected bonuses of social media is that it allows us to find our “tribe” our “people”. It’s such a wonderful thing. 🙂

belllindsay
belllindsay
3 years 9 months ago

 @SarahRobinson Yes, I agree 100%, and it’s funny how much more of an extrovert I am online as opposed to real life (though some would argue that fact! lol)

KenMueller
3 years 9 months ago

 @belllindsay  @SarahRobinson Are we talking pre-beer or post beer?

belllindsay
belllindsay
3 years 9 months ago

 @KenMueller  @SarahRobinson I have no idea what you’re talking about. 

KenMueller
3 years 9 months ago

 @belllindsay  @SarahRobinson ah, so post-beer then.

Carmelo
3 years 9 months ago

It seems like some people can very easily connect online (virtually) and others tend to hold back. In building a community, do you feel there needs to be any “live” or in person connection? Such as live events? Lindsay doesn’t need them but some do! (and Gini is always “live” anyway)

ginidietrich
3 years 9 months ago

 @Carmelo Live in the best sense of the word, RIGHT??

Carmelo
3 years 9 months ago

 @ginidietrich juxtaposed with its opposite … yes!

ginidietrich
3 years 9 months ago

 @Carmelo You kill me! Speaking of communities, you’re a great fit here!

Carmelo
3 years 9 months ago

 @ginidietrich Awww, thanks, Gini! But you should see the size of the shoehorn it took to get me in! But, really, you all are awesome.

meghankrane
3 years 9 months ago

 @Carmelo I’d love to hear @SarahRobinson ‘s thoughts on “live” in real life events vs. “live” virtual events like this chat and how they contribute to community building. Do they serve essentially the same purpose, or is there a magic to being in the physical presence of your community peers?

SarahRobinson
3 years 9 months ago

 @meghankrane  @Carmelo I’m a huge believer in F2F connections to rapidly advance Fierce Loyalty in a community. There is nothing that can replace it’s impact.

Carmelo
3 years 9 months ago

 @SarahRobinson  @meghankrane Whew! Then I’m not a dinosaur. (except for my age.)

jasonkonopinski
3 years 9 months ago

 @SarahRobinson  @meghankrane  @Carmelo And whilesharing the same physical space might be a tall order for some, the ties of community can continue to develop online. I’ve only shared the same physical space with a small amount of SpinSucks readers and authors, but I’ve forged some incredible friendships just the same. 
 
 scottmonty calls it the ‘preunion’. 🙂 
 
 

belllindsay
belllindsay
3 years 9 months ago

 @jasonkonopinski  @SarahRobinson  @meghankrane  @Carmelo  scottmonty Even a good skype chat helps, right Jason! 😉 

DooneyPug
DooneyPug
3 years 9 months ago

I totally agree with Sarah, and I feel I can say this because of how I met Sarah and some of the people I am still friends with today. 

jasonkonopinski
3 years 9 months ago

 @belllindsay  @SarahRobinson  @meghankrane  @Carmelo  Yes! 🙂 

meghankrane
3 years 9 months ago

 @jasonkonopinski  @belllindsay  @SarahRobinson  @Carmelo There are people that I met at SXSW two years ago on the plane that I am great online friends with, every year when I go back it’s like a reunion. 

C_Pappas
3 years 9 months ago

We all have communities in one way or another whether we know it or not – right? So how do we find out who is in our community and how to get them to participate publicly?

AnneReuss
AnneReuss
3 years 9 months ago

 @C_Pappas Love this question – we all have some number of silent readers! 

ginidietrich
3 years 9 months ago

 @AnneReuss  I think I know why the silent readers happen at 360 Connext. Every once in a while, I’ll comment to get people going, but no one wants to be the first. I just need to do it more consistently so it draws more of your readers out!

SarahRobinson
3 years 9 months ago

 @ginidietrich  @AnneReuss Yep – going first makes it “safe” for other people to chime in. Very important.
 

SarahRobinson
3 years 9 months ago

 @C_Pappas There will always be those who are going to lurk. There are people who’ve lurked at Escaping Mediocrity for YEARS without participating and that’s ok. You’ve got to open a two way channel of communication. Ask questions, ask for feedback, ask for people to contribute content. And be interested in their responses. People join communities for many reasons – one of the biggest is they just want to be seen and heard. See them and hear them. 🙂

C_Pappas
3 years 9 months ago

 @SarahRobinson Thanks Sarah! Sorry I couldnt stay long but will def be checking out your book.

jasonkonopinski
3 years 9 months ago

I can’t stay long (an afternoon of meetings awaits) – and we’ve already discussed the story behind the book previously during the podcast, but here’s one I thought about, @SarahRobinson 
 
So much of helping cultivate a community of brand ambassadors and a referral network centers on the concept of “good” content (i.e. relevant to a target audience). How does an organization or individual (particularly a startup) map relevancy for a community that it doesn’t yet realize? 

SarahRobinson
3 years 9 months ago

 @jasonkonopinski Write what you want to say and pay attention to what resonates with other people. When you start your brand or blog or community, you have to have some idea of who you are writing for and what problem you are solving for them. Start there.

Carmelo
3 years 9 months ago

 @SarahRobinson  @jasonkonopinski Would you say your target market/community is (in the beginning) going to continually shift as they sort of figure out what you’re all about? Despite the fact that you listen to what they need and want, you’ll still have to be absolutely true to yourself. Right?

belllindsay
belllindsay
3 years 9 months ago

 @Carmelo  @SarahRobinson  @jasonkonopinski Good point. 

SarahRobinson
3 years 9 months ago

 @Carmelo  @jasonkonopinski Well….I always try to balance that with keeping you in business. 🙂 You do have to be true to yourself but you have to have other people who are interested in your point of view.

ginidietrich
3 years 9 months ago

 @Carmelo  We’ve found our community constantly shifts…we have at least one new member each day and then we have the crazies (like Howie HouseMusic who insists he’s my “and wait there’s more” content) who are here every day.

jasonkonopinski
3 years 9 months ago

 @ginidietrich  @Carmelo  Howie HouseMusic I’ve certainly noticed the same phenom on my site (though in considerably smaller scale). It’s fascinating to see what brings people in, and making the most of that. Not everything scales tidily. 

HowieG
3 years 9 months ago

 @ginidietrich  @Carmelo  but I missed this day! =P Lucky for @SarahRobinson because I had all the hardball questions to ask like do free donuts or cupcakes work better to cultivate loyal supporters? @shellykramer gives away cupcakes but with gross blue icing. Do Bears fans get put in a second tier of status…kind of like Jr. members? What about Canadians like @belllindsay ? Do they count?

ryanleecox
ryanleecox
3 years 9 months ago

@C_Pappas @ginidietrich @SarahRobinson @SpinSucks Gini is just #hating on me today like WHOA

ryancox
ryancox
3 years 9 months ago

Question 6) Why did you write this book? I don’t want the PR answer.

ryancox
ryancox
3 years 9 months ago

Question 7) Is there a weak point of the book, and what is it? What do you not cover that is hypercritical to building a community?

meghankrane
3 years 9 months ago

Speaking of the book, any idea when it will be back in stock on Amazon? Are there other places to buy it?

ginidietrich
3 years 9 months ago

 @meghankrane I experienced this when Marketing in the Round came out. They only stock a few to see how the book does. But they’re extraordinarily good at getting you a copy within a few days. So we always advised people to go ahead and order. You won’t wait long.

meghankrane
3 years 9 months ago

 @ginidietrich Thanks for the info Gini!

ryancox
ryancox
3 years 9 months ago

Question 8) What is one thing that people do wrong when building a community?

ryancox
ryancox
3 years 9 months ago

Question 9) Explain this: 
Encourage self-governance and group ac- countability as much as is practical. 
 
How much is too much self-governance? 

belllindsay
belllindsay
3 years 9 months ago

I think @ryancox is doing his PHD on this subject. 😉 

DooneyPug
DooneyPug
3 years 9 months ago

 @belllindsay  @ryancox @ginidietrich  I think I read somewhere about a question limit from the same person.

SarahRobinson
3 years 9 months ago

 @belllindsay  @ryancox No @ryancox just wishes he were me. 🙂
 

belllindsay
belllindsay
3 years 9 months ago

 @SarahRobinson  @ryancox I thought maybe you two were married or somethin’. LOL (joke)

SarahRobinson
3 years 9 months ago

 @belllindsay  @ryancox bwahahahahahaha!!!
 

ryancox
ryancox
3 years 9 months ago

 @belllindsay  @SarahRobinson Man. I’m taking my ball and going home! Last time I contribute to society!

KenMueller
3 years 9 months ago

 @ryancox  @belllindsay  @SarahRobinson Don’t let them intimidate you Ryan. You’re questions are good. They’re just a bunch of meanies and bullies.

ryancox
ryancox
3 years 9 months ago

 @KenMueller  @belllindsay  @SarahRobinson You’re a saint Ken. A saint.

belllindsay
belllindsay
3 years 9 months ago

Oooooh, just saw the “time zone” dig above, @ginidietrich ! Well done!! 🙂 

ginidietrich
3 years 9 months ago

 @belllindsay Oh it wasn’t a dig based on our conversation today. I actually did it in the first chat blog post. Trust me, it’s not just our team who doesn’t get time zones.

belllindsay
belllindsay
3 years 9 months ago

 @ginidietrich It’s very helpful for us time zone illiterates. Dyslexics…? Morons…..?? 😉 

SarahRobinson
3 years 9 months ago

 @ginidietrich  @belllindsay Timezones are the bane of my existence.

belllindsay
belllindsay
3 years 9 months ago

 @SarahRobinson  @ginidietrich YAY!! I’m now officially in love with Sarah! 

KenMueller
3 years 9 months ago

 @SarahRobinson  @ginidietrich  @belllindsay All time is Eastern Time. Once everyone learns this, we’ll all be better off.

belllindsay
belllindsay
3 years 9 months ago

 @KenMueller  @SarahRobinson  @ginidietrich Exactly. 

SarahRobinson
3 years 9 months ago

Im trying to keep up with everyone’s questions – well except for @ryancox ‘s. Forgive me if I’ve somehow missed yours and aske me again!!

ryancox
ryancox
3 years 9 months ago

 @SarahRobinson </logs off>

Lisa Gerber
3 years 9 months ago

Hi @SarahRobinson ! I’d like to follow up on some of the Brand Ambassador questions. We’re working with a client in particular where we will soon be creating some type of formalized ambassador program, but I still struggle with “what’s in it for them?”
We wouldn’t compensate, and we know there are ambassadors out there because their product has saved lives. Do they become ambassadors just for the pride? Do we need to give them something more?  

SarahRobinson
3 years 9 months ago

 @Lisa Gerber Find five or so possible ambassadors and ask them to help you build the program. Then you’ll have good on-the-ground intel and you aren’t building in a vacuum. 🙂

Lisa Gerber
3 years 9 months ago

 @SarahRobinson What a great idea. Love it. 

SarahRobinson
3 years 9 months ago

 @Lisa Gerber YAY!
 

DooneyPug
DooneyPug
3 years 9 months ago

I’ve got to run and am wondering if we can see the whole convo somewhere.  Is that a possibility @ginidietrich ?

ginidietrich
3 years 9 months ago

 @DooneyPug The archive of it will always live on this blog post. That’s why we use Livefyre for this. It doesn’t go away like a Twitter chat (without saving it) or a FB stream.

DooneyPug
DooneyPug
3 years 9 months ago

 @ginidietrich Oh that’s suh-weet! I need to hangout at Livefyre more often. Thanks Gini.

ginidietrich
3 years 9 months ago

 @DooneyPug Thanks for stopping by! I enjoyed your banter.

DooneyPug
DooneyPug
3 years 9 months ago

Thank you for a great chat @ginidietrich  And thank you @SarahRobinson for writing such a fantabulous book. 

SarahRobinson
3 years 9 months ago

 @DooneyPug  @ginidietrich Thank you Lori!!!

KevinVandever
KevinVandever
3 years 9 months ago
@SarahRobinson I have begun to build some fierce loyalty around the wine I’m making and attempting to market in the New Orleans area. My partner and I have a great story and have donated and shared the wine openly (weddings, fund raisers, a certain someone who will read this post, etc.). The community is so good that I had to slow the posting on our FB and Twitter accounts until we were completely ready to sell. Now that we are close (and might even have our first sale at a prominent hotel in New Orleans), we want to keep the… Read more »
belllindsay
belllindsay
3 years 9 months ago

 @KevinVandever  @SarahRobinson Great question. 

ginidietrich
3 years 9 months ago

 @KevinVandever  First, I love your wine and will happily promote it (and drink it) and buy it without compensation. Unless, of course, you’re dying to give me more to test. 🙂 But we found this when Marketing in the Round came out. We gave and gave and gave to our communities and it was VERY interesting when we finally asked people to buy, how few actually did. The thing I learned from that is I *think* you have to provide things for people to buy consistently. 

Tinu
3 years 9 months ago
 @ginidietrich  @KevinVandever There’s a tipping point to giving, I think. Even though I get free copies of books from friends to review, I still go out and buy another copy after having learned the lesson that sometimes you can give to the point of de-valuing, or give the wrong things in the wrong amount, with the wrong timing. And as Gini said, consistency is a big deal. I noticed with myself that if the people I support give give give give then ask me to buy, then give again, I’m more likely to buy each time than if they give for several… Read more »
KevinVandever
KevinVandever
3 years 9 months ago

@Tinu @ginidietrich Thanks to both of you. I think we are going to try something along those lines. We are creating a wine that we share, donate, give for “testing”, etc. and do a better job at providing a consistent product to purchase.

SarahRobinson
3 years 9 months ago

 @KevinVandever  @SarahRobinson If the question is coming down to $$ compensation then I would say the community isn’t as strong and robust as it could be. People become Fiercely Loyal to a brand and it’s community because it has become an essential part of who they are and how they define themselves. I’m thinking both of big brands like Harley Davidson and little mom n’ pops like the independent coffee shop around the corner. Giving up those brands would mean giving up the community that is essential to them – and that’s not likely to happen.

KevinVandever
KevinVandever
3 years 9 months ago

@SarahRobinson I don’t think we’re at that point yet; with folks asking for $$ compensation before they will show us any love. But it has come up from a few. Point is well taken, though, about our community not being strong as robust as it could be. We will continue to work in that area. Thanks for the insnsight and good luck with the book.

jasonkonopinski
3 years 9 months ago

Scurrying off to a meeting. Thanks for a delightful chat, gang, and especially to @SarahRobinson  for writing this book. 

Tinu
3 years 9 months ago

 @SarahRobinson , just stopping by to let you know how great you are. I’d love to hear your thoughts on how Fierce Loyalty plays a part in successful crowd-funding ventures, if there’s time.

SarahRobinson
3 years 9 months ago

 @Tinu you are not the first person to ask me about this and I must confess that I don’t know enough about crowd-funding to speak about it intelligently. Yet. 🙂 Adding that to things I need to research. 🙂

belllindsay
belllindsay
3 years 9 months ago

Sarah, I’m not sure how I wasn’t following you before. G’uh. I have now followed, and will continue to stalk you until I can get your book up here in Canada! 🙂 Great chat, fab ideas, and HUGE congrats on the book! 

SarahRobinson
3 years 9 months ago

 @belllindsay YAY! say hi on twitter so I can follow you back 🙂
 

ginidietrich
3 years 9 months ago

Alright, kids. Fastest hour in history! If you didn’t make it here for the live Q&A, don’t be afraid to leave your question. @SarahRobinson will stop by when there is a comment and respond when she has time during her crazy book launch week!

Carmelo
3 years 9 months ago

 @ginidietrich  @SarahRobinson I was about to say “Fastest Hour Online!” Thank you for this Gini … and thanks so much Sarah! Great stuff.

barrettrossie
3 years 9 months ago

Just want to say hi, Sarah. Can’t wait to read Jason’s review and your book!

SarahRobinson
3 years 9 months ago

 @barrettrossie Thanks Barrett!!

HiMac
HiMac
3 years 9 months ago

Sarah, I’m beginning to find more gray area in distinguishing between the terms community, network, and platform. As a founder in a preformative startup,  a clearer distinction would be helpful. Some examples, as comparisons, would be nice. Thanks

SarahRobinson
3 years 9 months ago
 @HiMac Off the top of my head I would distinguish them this way:   A community is a group of people that you interact with all the time. You are invested in them and they are invested in you. They are also connected to each other.   A network is simply a list of all the people you know and keep in touch with fairly regularly. They aren’t necessarily connected to each other in any way.   A Platform is a combination of people and message on which you and your brand stand. It can involve both a community and a… Read more »
ginidietrich
3 years 9 months ago

 @SarahRobinson  @HiMac I would say examples are:
 
Community: Blog commenters
Network: Twitter followers, Facebook fans, 
Platform: WordPress, Twitter, Facebook, Google+, LinkedIn, etc.

SarahRobinson
3 years 9 months ago

 @ginidietrich  @HiMac Gini is so smart. 🙂

HiMac
HiMac
3 years 9 months ago

 @ginidietrich  @SarahRobinson Thanks, Gini. Both responses have brought more clarity. 

HiMac
HiMac
3 years 9 months ago

 @SarahRobinson Thank you. Very helpful.  🙂

SarahRobinson
3 years 9 months ago

Thank you so much everyone!! this was FUN!!! and thank you for having me @ginidietrich . You already know that I’m Fiercely Loyal to you. 🙂

ginidietrich
3 years 9 months ago

 @SarahRobinson And I am to you!

HowieG
3 years 9 months ago

 @ginidietrich  @SarahRobinson ugh so covered in maple syrup you both are! lol

SarahRobinson
SarahRobinson
3 years 9 months ago

@ginidietrich The Livefyre chat was SO fun!!! Thank for having me. 🙂

ginidietrich
ginidietrich
3 years 9 months ago

@SarahRobinson My pleasure! I hope it helped sales!

SarahRobinson
SarahRobinson
3 years 9 months ago

@ginidietrich it did 🙂

SarahRobinson
SarahRobinson
3 years 9 months ago

@C_Pappas and dabble you did!!!

ScottMonty
ScottMonty
3 years 9 months ago

@belllindsay Well thank you so much for that! And congratulations on the new role with @ginidietrich

ginidietrich
ginidietrich
3 years 9 months ago

@ScottMonty 🙂 @belllindsay

belllindsay
belllindsay
3 years 9 months ago

@ScottMonty Cheers Scott, I appreciate that! I’m jumping in with both feet – very happy to part of such a great team. 🙂 cc @ginidietrich

ScottMonty
ScottMonty
3 years 9 months ago

@jasonkonopinski Many thanks! What a great live chat.

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