Gini Dietrich

Join Sarah Robinson for a Special Livefyre Q&A Today

By: Gini Dietrich | September 18, 2012 | 
233

I have a fun little surprise for you today.

One Ms. Sarah Robinson has written a book and she’s going to be hanging out on Spin Sucks today.

It worked so well with Margie Clayman that we’re going to make this a regular thing. Which means you can ask the author anything.

And today’s author is Sarah.

A Little Background

I met Sarah on Twitter in early 2008. At the time, she hosted an hour-long party once a week (I want to say it was Tuesdays, but now I don’t remember if that’s correct). Someone would bring the virtual snacks. Someone would play DJ. Sarah would host questions, topics, and themes. And we would all have some fun.

One week, she needed a substitute DJ and I volunteered. It was my first foray into publicly using Twitter without lurking. And it was a blast!

She was part of a small group of friends who quickly became my posse. We became such good friends on Twitter that we decided to have an in-person meeting one weekend in Chicago. About 20 people flew in from all over the country, including Sarah and the Young Turk. And friendships were cemented for life.

I use this example when I speak because it goes to show Twitter isn’t just about what someone had for lunch. You can build real relationships with real people who add something to your life. Maybe they buy from you. Maybe they become very good friends. Maybe they become a referral networks. Whatever it is, it’s not just about donuts, cupcakes, and potty breaks.

About Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities

And now Sarah has written a book. A book only a few can write. She’s written it based on her own experience of building a community of people who have helped her business grow, increased her speaking engagements, become brand ambassadors, and more.

The book, as you can see, is called, “Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities.”

I received a copy of the book in its early stages so I could write a praise quote for it. As I read it, I kept thinking, “There is no one better to write this book” and Sarah did not disappoint.

Taking real-life experience and detailing it in a book is not something you see often and Sarah has done it extremely well.

Today’s Chat

At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), Sarah is going to be hanging out in the comments so you can ask her anything and everything about the book, how she created a fiercely loyal community, how you can do the same, and what that means for your business, career, or organization.

You can ask her how to build offline communities – as well as online ones. You can ask her if there is an ROI to having a fiercely loyal community. You can ask her how the heck one starts to build a group of brand ambassadors. You can ask her how to determine the DNA of your existing community. You can ask her how to accelerate the growth of your community. Or you can ask her how she tied her blog – Escaping Mediocrity – into the development of this book.

In order to participate, all you have to do is:

  • Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
  • Set a reminder for noon ET today.
  • Create a list of questions to ask Sarah about community building, brand ambassadors, and the Young Turks (plural now!).
  • Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Sarah will see it and reply to you. You can even join the conversation around questions others are asking, if you like.

We’ll be here for an hour so you can join us the entire time or step in and out between noon and 1:00. It’s entirely up to you; just make sure you’re here before 12:59

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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