Gini Dietrich

Join Stanford Smith for a Special Livefyre Q&A Today

By: Gini Dietrich | February 20, 2013 | 
256

Guess what today is?!

It’s the third Wednesday of the month, which means…Livefyre Q&A day!

Today we have Stanford Smith, of Pushing Social fame (and someone I got to meet in real life at Social Slam last year), on to talk about Born to Blog, the new book he co-authored with Mark Schaefer (Businesses Grow, The Tao of Twitter, Return on Influence).

While the book isn’t out until April, you can pre-order it and, if you send your receipt to Stanford, he has goodies and freebies and a unicorn he’ll send you.

Today’s Chat

At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), Stanford is going to be hanging out in the comments so you can ask him anything and everything about the book, what it’s like to work with Mark, how he makes a business helping others succeed at blogging, or his best writing tips.

In order to participate, all you have to do is:

  • Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
  • Set a reminder for noon ET today.
  • Pre-order the book so you can get a unicorn (and free cupcakes!).
  • Create a list of questions.
  • Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Stanford will see it and reply to you. You can even join the conversation around questions others are asking, if you like.

We’ll be here for an hour so you can join us the entire time or step in and out during the hour. It’s entirely up to you; just make sure you’re here before 12:59.

Win a Copy

Those of you who participate in today’s chat (even if you’re late to the party, but not if you’re an Arment Dietrich employee) will be entered in a random drawing for a free copy of the book.

We bought two copies and will give them both away, but you have to participate to be entered in the drawing. Otherwise we won’t know you were here. And you have to wait until April ti receive it because it’s not out before then.

Get ready with your questions and join the conversation. And don’t fear! If you missed the live portion of this, we’ll keep the drawing open until midnight PT so you still have time to get in your questions.

Former Guests and Who’s Next

For former guests, check out Margie ClaymanSarah RobinsonMark StoryBeth Hayden, and Sarah Evans.

And following is the lineup through September so mark your calendars! Same bat time, same bat channel.

If you have recommendations on who to fill the open slots, let me know! Our only requirement is they have published a book and it centers around PR, marketing, social media, or entrepreneurship.

See you today at noon!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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256 Comments on "Join Stanford Smith for a Special Livefyre Q&A Today"

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jasonkonopinski
3 years 4 months ago

Stanford is good people. I’ll be there. 😀

ginidietrich
3 years 4 months ago

@jasonkonopinski Woo hoo! See you soon!

HowieG
HowieG
3 years 4 months ago

@ginidietrich  @jasonkonopinski i mean he has a top University named after him!

ginidietrich
3 years 4 months ago

@HowieG  @jasonkonopinski LOL Howie! Ha!

belllindsay
belllindsay
3 years 4 months ago

I love the Livefyre Q&As. 🙂

ginidietrich
3 years 4 months ago

@belllindsay I love you.

belllindsay
belllindsay
3 years 4 months ago

@ginidietrich LOL!!

Stanford
Stanford
3 years 4 months ago

Going to bring my A-Game for the Spin Sucks crowd.  Talk to you at Noon!

ginidietrich
3 years 4 months ago

@Stanford Can’t wait to see you…and oops! I didn’t send you the link this morning. Sorry about that! It’s a good thing you know your way around the web.

HowieG
HowieG
3 years 4 months ago

@ginidietrich  @Stanford so a blog about joggers who blog? Or a blog about bloggers who jog? Did I get that right? My 1130am weekly meeting was canceled. So writing up my questions now.

katskrieger
3 years 4 months ago

@Stanford Looking forward to this…we’re having Mark Schaefer back on our podcast when the book comes out….would love for you to join us!

ginidietrich
3 years 4 months ago

@katskrieger  I was just thinking about you. And then here you are.

katskrieger
3 years 4 months ago

@ginidietrich Aww shucks…here I am.

Mark_Harai
3 years 4 months ago

One of the few bloggers that I read everything he publishes… Thanks for awesome work you do, @Stanford – it’s much appreciated, sir! : )

ginidietrich
3 years 4 months ago

@Mark_Harai  Are you joining us now??

Mark_Harai
3 years 4 months ago

@ginidietrich Holy smokes! I missed all of the fun : (  
 
Man, there are some great comments in this stream… I almost couldn’t get back here, geesh!

Stanford
Stanford
3 years 4 months ago

@Mark_Harai Thanks Mark 🙂

Mark_Harai
3 years 4 months ago

@Stanford Yes, sir! : )

rdopping
rdopping
3 years 4 months ago

Hey, I know that guy! @Stanford remember me? Just kidding…..have been following Pushing Social for a while. I will try to drop in.

ginidietrich
3 years 4 months ago

@rdopping  Come back!

John_Trader1
John_Trader1
3 years 4 months ago

Great topic and quality guest @ginidietrich — I know I have at least one question on my mind for Stanford. Thanks for organizing this. What does a unicorn eat? Want to be prepared when I get mine after ordering the book.

ginidietrich
3 years 4 months ago

@John_Trader1 They eat cupcakes. Duh.

lizreusswig
3 years 4 months ago

So sorry I can’t be there “live” today!  Here’s my two-part question for  @Stanford – I know from reading Pushing Social that you redefined your targeted readership several times.  How did you identify who you wanted to write for and how did you know when it finally clicked?

ElissaFreeman
ElissaFreeman
3 years 4 months ago

Wow! This line-up is like ‘must-see TV!’

HowieG
HowieG
3 years 4 months ago

@ElissaFreeman almost makes you want to write a book so you can be included in that list. I am working on ‘The Letter A and why it is important for PR and Marketing’ on chapter 2 which is the last chapter. The Sequel will be ‘Do we need the letter B?’

belllindsay
belllindsay
3 years 4 months ago

@HowieG  @ElissaFreeman You’re including “The Letter Zed” also, right Howie?

ginidietrich
3 years 4 months ago

@ElissaFreeman We need more women!

allenmireles
3 years 4 months ago

This is so cool. And I’ve pre-ordered the book and everything. 🙂 Looking forward to this as a fun and informative break at Noon. Getting my questions ready right now!

HowieG
HowieG
3 years 4 months ago

@allenmireles I am not allowed to buy or read any business books per @ginidietrich because I haven’t bought and read Marketing in the Round yet.

ginidietrich
3 years 4 months ago

@HowieG  Yes, you have to read Marketing in the Round first@allenmireles

allenmireles
3 years 4 months ago

@HowieG  @ginidietrich Wait. You admit that and she allows you to live?

ginidietrich
3 years 4 months ago

@allenmireles It’s time!

EdenSpodek
3 years 4 months ago

Done! See you in a couple hours with at least one question in hand.

ginidietrich
3 years 4 months ago

@EdenSpodek It’s time!

HowieG
HowieG
3 years 4 months ago

Did I see Chris Brogan? am I allowed to ask him why he said it is ok to have incorrect information on his blog because people know marketers lie?
 
Well I am here let’s get this chat going!

ginidietrich
3 years 4 months ago

@HowieG NOW we can get this chat going. Carry on.

belllindsay
belllindsay
3 years 4 months ago

Hi @Stanford – I’m going to get this started! 😀 Can you share a few of your “street-smart techniques” for people launching a business blog?

Stanford
Stanford
3 years 4 months ago

@belllindsay 1. Interview your potential prospects to see what they need.  2) Start fast and build up your content library.  The more you post the better your foundation for success. 3) Collect email from the start.  This is critical for your longterm success

belllindsay
belllindsay
3 years 4 months ago

@Stanford Great tips, thanks!

ginidietrich
3 years 4 months ago

@belllindsay  That email thing we need to work on.

belllindsay
belllindsay
3 years 4 months ago

@ginidietrich @Stanford  How did you go about collecting email? Was it “give me your email and get yadda yadda” or simply via signing up to receive your posts in people’s inboxes?

Stanford
Stanford
3 years 4 months ago

@belllindsay  @ginidietrich I created a valuable piece of content and offered it in exchange for their email.

belllindsay
belllindsay
3 years 4 months ago

@Stanford  @ginidietrich Yes, exactly. Ok, thank you.

ginidietrich
3 years 4 months ago

It’s tiiiiime! Let’s start with the question from @lizreusswig . I’ll repeat it here: I know from reading Pushing Social that you redefined your targeted readership several times.  How did you identify who you wanted to write for and how did you know when it finally clicked?

Stanford
Stanford
3 years 4 months ago

Hello everyone!

HowieG
HowieG
3 years 4 months ago

@Stanford welcome. Thanks for being here. I am the moderator I was told.

belllindsay
belllindsay
3 years 4 months ago

@HowieG  @Stanford Oh dear.

HowieG
HowieG
3 years 4 months ago

@belllindsay  @Stanford questions only from people who raise their hand to ensure an orderly chat

ginidietrich
3 years 4 months ago

@Stanford Please ignore Howie. He is NOT the moderator.

allenmireles
3 years 4 months ago

@Stanford Hey Sanford. This is a treat!

dwaynealicie
3 years 4 months ago

@Stanford Good morning from a sunny (but chilly) San Francisco. So happy that you’re here!

ginidietrich
3 years 4 months ago

@dwaynealicie  Chilly?! It’s two below here. What’s it there?

dwaynealicie
3 years 4 months ago

@ginidietrich Forty-three is scarf-and-gloves weather for us!

ginidietrich
3 years 4 months ago

@dwaynealicie That’s scarf and gloves weather for anyone!

Stanford
Stanford
3 years 4 months ago

Gr8 questions. I redefined my reader target based on who could best use my insight/expertise.  So I learned that small business and “small – mid-sized businesses” were the best target, and I adjusted.

ginidietrich
3 years 4 months ago

@Stanford When did you know it finally clicked?

Stanford
Stanford
3 years 4 months ago

@ginidietrich It clicked when I saw my email sign-ups increase.  This meant, for me, that people wanted to take the relationship to a different level because they say relevant contact.

ginidietrich
3 years 4 months ago

@Stanford Really good metric to use.

PattiRoseKnight
PattiRoseKnight
3 years 4 months ago

Hello Stanford pleased to meet you – virtually!

Stanford
Stanford
3 years 4 months ago

@PattiRoseKnight Likewise!

ginidietrich
3 years 4 months ago

@Stanford  By way of introduction, @PattiRoseKnight is my work wife.

HowieG
HowieG
3 years 4 months ago

@Stanford my question is would you use different strategies for traditional blogging (seeking inbound traffic, SEO etc) and what I do which is more a repository of thoughts and expertise I can pull from when needed like I have been doing lately. Meaning when i approach a new prospective client via direct sales I can use the blog to show my expertise vs hoping clients find me.

belllindsay
belllindsay
3 years 4 months ago

@HowieG  @Stanford I like this question.

Stanford
Stanford
3 years 4 months ago

@HowieG The repository strategy is tough because you have to provide some context for your readers to follow.  You have the context in your head but it may not be apparent to your readers.

Stanford
Stanford
3 years 4 months ago

@HowieG If you are using your blog for new prospects it makes sense to create different series based on what their key needs are.  You can repurpose your content into those series.  Make sense?

katskrieger
3 years 4 months ago

@Stanford  @HowieG This is really helpful. We are building a new blog now and trying to put together a repository based on years on customer questions and needs. The difference ‘series’ idea is fantastic!

allenmireles
3 years 4 months ago

@Stanford How do you choose the topics you blog about?

Stanford
Stanford
3 years 4 months ago

@allenmireles I start with the top 10 questions that I believe my audience is trying to solve.  I branch out from there.

jasonkonopinski
3 years 4 months ago

When you first began blogging, did you begin with an audience archetype for each type of reader you were targeting, or did you come to that organically?

Stanford
Stanford
3 years 4 months ago

@jasonkonopinski I started with an audience archetype.  This drove my research on the type of questions that were researching which led to my editorial calendar.

jasonkonopinski
3 years 4 months ago

@Stanford Good answer. 🙂 
 
Can you explain a bit of that process to those unfamiliar? I do a fair bit of audience archetyping in my work and I completely geek out on the process.

ginidietrich
3 years 4 months ago

@jasonkonopinski You geek out in more than that process

belllindsay
belllindsay
3 years 4 months ago

@ginidietrich  @jasonkonopinski Geek.

jasonkonopinski
3 years 4 months ago

@belllindsay  @ginidietrich Let that freak flag fly, I say.

belllindsay
belllindsay
3 years 4 months ago

@jasonkonopinski  @ginidietrich And your back bone slide.

dwaynealicie
3 years 4 months ago

@Stanford  @jasonkonopinski Did you find that the archetype changed as you progressed?  Were there any surprises?

Stanford
Stanford
3 years 4 months ago

@dwaynealicie  @jasonkonopinski Yes, the archetype did change.  I discovered there is a niche of large small businesses and small medium sized businesses that have fundamentally different needs.  I find this often open happens.

ginidietrich
3 years 4 months ago

I have a question! I know you and Mark really respect one another. Having co-authored a book, I know it’s like a marriage. What is one thing he found out about you that he didn’t already know? And what did you discover about him?

Stanford
Stanford
3 years 4 months ago

@ginidietrich I learned that Mark is a bigger teddy bear than I thought.  He is just a gracious guy.  He learned that I’m truly obsessed with fishing.

ginidietrich
3 years 4 months ago

@Stanford Fishing? What kind?

HowieG
HowieG
3 years 4 months ago

@ginidietrich  @Stanford ice fishing for sturgeon with a spear I heard.

Stanford
Stanford
3 years 4 months ago

@ginidietrich Large Mouth Bass. – God don’t get me started!

ginidietrich
3 years 4 months ago

@Stanford Have you taken Mark fishing?

belllindsay
belllindsay
3 years 4 months ago

@HowieG  @ginidietrich  @Stanford Believe it or not, I love ice fishing!

jasonkonopinski
3 years 4 months ago

@Stanford  @ginidietrich He is quite the kind-hearted soul.

belllindsay
belllindsay
3 years 4 months ago

@ginidietrich Oooooh, love it – “The Young and the Restless” LOL

yvettepistorio
3 years 4 months ago

Do you find it easier to write in the morning or afternoon? I just discovered what works for me (hat tip to @ginidietrich ) so just curious how other people work.

jasonkonopinski
3 years 4 months ago

@yvettepistorio  @ginidietrich Ahem.

yvettepistorio
3 years 4 months ago

@jasonkonopinski  @ginidietrich And Jason!! We’re twinzies 🙂

ginidietrich
3 years 4 months ago

@jasonkonopinski  @yvettepistorio YAY ME!

HowieG
HowieG
3 years 4 months ago

@ginidietrich  @jasonkonopinski  @yvettepistorio aren’t twinkies off the market now?

yvettepistorio
3 years 4 months ago

@HowieG  @ginidietrich  @jasonkonopinski twinZies Howie, not twinkies…

Stanford
Stanford
3 years 4 months ago

@yvettepistorio  @ginidietrich I do my best writing between 9PM and 11PM at night.  Go figure 😉

belllindsay
belllindsay
3 years 4 months ago

@Stanford  @yvettepistorio  @ginidietrich I do my best sleeping during those times.

ginidietrich
3 years 4 months ago

@belllindsay  @Stanford  @yvettepistorio Funny, I do my best sleeping during those times, too!

yvettepistorio
3 years 4 months ago

@Stanford  @ginidietrich Really? So interesting to see what works for other people. I tried writing later and what came out was dreadful!

dwaynealicie
3 years 4 months ago

@yvettepistorio  @Stanford  @ginidietrich I find I have two bursts … early morning and then again around 7pm. Mid-day? I’m a lumpy grump! Have to find and follow your own rhythms, I think.

EdenSpodek
3 years 4 months ago

@Stanford  @yvettepistorio  @ginidietrich @belllindsay  Me too but we seem to be in the minority. I keep reading posts about how early risers/writers have found the secret to successful blogging. 😉

PattiRoseKnight
PattiRoseKnight
3 years 4 months ago

@Stanford  @yvettepistorio  @ginidietrich I do my best sleeping at that time; i am an early morning person.  I get most of my challenging work done by 10 am

belllindsay
belllindsay
3 years 4 months ago

@Stanford  What is the number 1 mistake that bloggers make?

Stanford
Stanford
3 years 4 months ago

@belllindsay Not planning for success.  What will you do once your blog is successful?  You have to put in the pieces now.

HowieG
HowieG
3 years 4 months ago

@Stanford  @belllindsay Lindsay is already expecting a pulitzer for her blog

ginidietrich
3 years 4 months ago

@HowieG  @Stanford  @belllindsay That’s a pretty good goal!

belllindsay
belllindsay
3 years 4 months ago

@Stanford Wow. I would never have considered that. Most people are far to humble (or unsure of themselves) to “plan for success” – and now I see that as a potential problem

Stanford
Stanford
3 years 4 months ago

@belllindsay Absolutely.  Most of my clients end up undervaluing their work which leads to problems down the road.

belllindsay
belllindsay
3 years 4 months ago

@Stanford I love this – you’ve completely changed my thought process around ‘success’.

Stanford
Stanford
3 years 4 months ago

@belllindsay

HowieG
HowieG
3 years 4 months ago

@Stanford How long did it take you to come up with your blog name and what would you say it represents?

Stanford
Stanford
3 years 4 months ago

@HowieG It took 10 minutes to come up with Pushing Social.  It represents pushing my readers to aggressively pursue their social marketing.  Social Marketing is the giant killer.

EdenSpodek
3 years 4 months ago

@Stanford What’s the best way to change the focus of your storytelling without losing the SEO you’ve built up over time (e.g. 800+ posts)?

John_Trader1
John_Trader1
3 years 4 months ago

@EdenSpodek  @Stanford That’s a fantastic question.

HowieG
HowieG
3 years 4 months ago

@John_Trader1  @EdenSpodek  @Stanford I actually started a new blog when i changed focus but now all posts are on my current blog.

Stanford
Stanford
3 years 4 months ago

@EdenSpodek Change the perspective.  Many people tell story’s as if they are the narrator.  Try telling the story from the viewpoint of a Mentor (i.e Yoda), the Ally (i.e. Han Solo), or the hero (i.e. Luke Skywalker).  The content stays the same but the angle and points of interest shift.

allenmireles
3 years 4 months ago

@Stanford  @EdenSpodek Oh I like that idea

John_Trader1
John_Trader1
3 years 4 months ago

@allenmireles  @Stanford  @EdenSpodek I second that. Always wanted to be Luke Skywalker.

ginidietrich
3 years 4 months ago

@John_Trader1  @allenmireles  @Stanford  @EdenSpodek I wanted to marry Luke Skywalker

belllindsay
belllindsay
3 years 4 months ago

@ginidietrich  @John_Trader1  @allenmireles  @Stanford  @EdenSpodek Funny. I was always more partial to Darth.

yvettepistorio
3 years 4 months ago

@belllindsay  @ginidietrich  @John_Trader1  @allenmireles  @Stanford  @EdenSpodek Hey, that’s what I was going to say…

John_Trader1
John_Trader1
3 years 4 months ago

@belllindsay  I heard something about you perfecting your “death grip” — it would be an easy transition to Darth for you I bet.

EdenSpodek
3 years 4 months ago

@Stanford Thanks! I think that’s been happening subconsciously with the intent to move and/or rebrand. Have you ever considered retiring old posts that no longer support a new direction?

Stanford
Stanford
3 years 4 months ago

@EdenSpodek Nope, keep the posts they are still useful for SEO benefit.

John_Trader1
John_Trader1
3 years 4 months ago

I work for a company that has multiple enterprise solutions that serve a variety of verticals. Currently I only have one blog that addresses topics pertinent to all of the industries we cover but I am wondering if it may be more effective to have separate blogs for each of the enterprise solutions, instead of a single, main blog with a variety of topics. Which strategy do you think is more effective?

Stanford
Stanford
3 years 4 months ago

@John_Trader1 Start with the challenge each vertical faces.  Does the challenge support a robust story about your company’s ability to solve it.  You don’t need seperate blogs, but you will need separate editorial calendars by vertical.

John_Trader1
John_Trader1
3 years 4 months ago

@Stanford Thank you! Editorial calendars are such a smart idea to keep on track and on point. Very grateful for the advice!

belllindsay
belllindsay
3 years 4 months ago

@Stanford  @John_Trader1 Consider “a day per vertical” also John – so there is some continuity to your publishing. Monday is X, Tuesday is Y, that sort of thing.

EdenSpodek
3 years 4 months ago

@belllindsay  @Stanford  @John_Trader1Agreed, it also takes the heat off if each vertical knows they’re on te hook for ideas etc., one day a week each week, etc.

John_Trader1
John_Trader1
3 years 4 months ago

@EdenSpodek  @belllindsay  @Stanford Much obliged for the advice. A day per vertical? I am sitting here chuckling to myself as I wonder how on God’s green earth I would ever be able to squeeze that into my schedule. It’s such a spot on idea though.

belllindsay
belllindsay
3 years 4 months ago

@John_Trader1  @EdenSpodek  @Stanford Easy peezy. The first couple of weeks will be rough, but as soon as you have your calendar/schedule rocking it will be SO much better than the alternative.

ginidietrich
3 years 4 months ago

Yesterday I blogged about a PR firm that took their client’s home page content and used it in a news release, which prompted Google to shut the client’s site down for duplicate content. How do you see duplicate content affecting syndication?

Stanford
Stanford
3 years 4 months ago

@ginidietrich I am glad that Google is forcing us to be curators versus duplicators.  We need to add value to content even if 80% of it is repurposed.

ginidietrich
3 years 4 months ago

@Stanford So do you think, then, anyone who syndicates (I’m thinking Social Media Today or Business2Community) will be shut down?

belllindsay
belllindsay
3 years 4 months ago

@ginidietrich  @Stanford Oooh, good question Gini.

Stanford
Stanford
3 years 4 months ago

@ginidietrichMy gut says yes.  Or, they will be forced to change or be shut down.

stevenmcoyle
3 years 4 months ago

Hi Stanford! 
 
I have a client who wants to use thier blog to drive new business and position themseleves as thought leaders. Yet, they don’t want to reveal thier “secrets.”  Any tips or strategies for using the blog as a vehicle for new business?

ginidietrich
3 years 4 months ago

@stevenmcoyle I JUST wrote about this in the chapter I’m writing right this second for Spin Sucks. I’ll let @Stanford answer first.

katskrieger
3 years 4 months ago

@ginidietrich  @stevenmcoyle  @Stanford How funny. Out new blog is based on the same strategy, but DUH you have to reveal some “secrets” or at least deliver some tools to help the audience…In our world, we are dealing with brand managers, who have more and more on their plate. Our job is to make their lives easier. If we give them tools and tips on the blog to help them, they are more likely to convert later.

Stanford
Stanford
3 years 4 months ago

@stevenmcoyle I think may be overestimating the secrecy aspect here.  But they can talk about the Why and What of their industry without revealing the “how”.

belllindsay
belllindsay
3 years 4 months ago

@stevenmcoyle I hate that Steven. “We want to be human and open BUT we won’t share anything real with people” – c’est impossible! @ginidietrich shares *everything* (almost) about her biz, successe and bumps in the road – and people love her for that transparency.

ginidietrich
3 years 4 months ago

@belllindsay  @stevenmcoyle The only things I don’t share are HR, payroll, revenue, and margins.

stevenmcoyle
3 years 4 months ago

@ginidietrich  @belllindsay It’s truly frustrating. You can’t become a thought leader if you refuse to reveal any thoughts!

ginidietrich
3 years 4 months ago
@stevenmcoyle  @belllindsay The example I use in Spin Sucks is this: Last year, McDonald’s published their special sauce recipe. THE recipe. Their executive chef did a video showing people how to make it. About six weeks later, Wendy’s came out with a burger called The W. It’s two all beef patties, special sauce, lettuce, cheese on a sesame seed bun. They used Mickey D’s recipe for the sauce. But guess what? NO ONE BUYS IT. Just because you give away your secrets does not mean your competitor can implement it the same way you do. It’s what makes you special. While your… Read more »
stevenmcoyle
3 years 4 months ago

@ginidietrich  @belllindsay Brilliant. Just when you think Gini can’t get any more awesome, she does!!!

ginidietrich
3 years 4 months ago

@stevenmcoyle  @belllindsay LOL! I only have that because I’m doing TONS of research right now to make my point to business owners. I think that makes the point very well.

dwaynealicie
3 years 4 months ago

@ginidietrich  @stevenmcoyle  @belllindsay Similar concept came up in class last night — an entrepreneur was presenting on his startup , and a fellow student asked, “aren’t you worried about another company scooping you on this idea?”
 
His answer was no. He’s not worried, because he is confident that his team delivers the best and most unique execution of the idea — nobody will do it the same way. : )

belllindsay
belllindsay
3 years 4 months ago

@dwaynealicie  @ginidietrich  @stevenmcoyle Let’s face it – everything is derivative of something else at this stage in the game.

yvettepistorio
3 years 4 months ago

What is the best advice you ever received about blogging?

Stanford
Stanford
3 years 4 months ago

@yvettepistorio Blogging is a marketing activity. Evauate and act accordingly.  This doesn’t mean that your end goal is profit.  It can be a bigger audience, recognition, donations.  But get serious about using your blog as a marketing tool.

meghankrane
3 years 4 months ago

What do you think is the key to creating a great conversation in the comments on your posts?

ginidietrich
3 years 4 months ago

@meghankrane Use Livefyre. Duh.

ecokaren
3 years 4 months ago

@ginidietrich  @meghankrane I just installed this plug in because I never thought to have a comment (Livefyre) party! What an awesome way to bring traffic to your site and not to facebook! (another takeaway kernel!)

Stanford
Stanford
3 years 4 months ago

@meghankrane The key is having a unique point of view.  There is no one in the world like Gini – she knows it.  You know it.  You comment and engage.

PattiRoseKnight
PattiRoseKnight
3 years 4 months ago

What was your most successful blog topic to date?

Stanford
Stanford
3 years 4 months ago

@PattiRoseKnight Let me go check

Stanford
Stanford
3 years 4 months ago

@PattiRoseKnight Actually it was a post from the latter part of last year – 50 Blogging Ideas to Steal and Take Credit For.  It has generated over 13,000 page views.

ginidietrich
3 years 4 months ago

@Stanford  @PattiRoseKnight Holy moley.

belllindsay
belllindsay
3 years 4 months ago

@ginidietrich  @Stanford  @PattiRoseKnight Best. Title. EVER.

ecokaren
3 years 4 months ago

@Stanford What is your advice on having too many focuses in one blog….My blog grew out of my handmade eco business. Now it’s about the environment, recipes, tutorials, etc…Do I kill the category that is not getting that much traffic and make it into just one that people like? But I have other interests….

Stanford
Stanford
3 years 4 months ago

@ecokaren I think that focus is critical for a blog’s success.  Think about your blog from your reader’s point of view.  The usually have one interest/challenge/problem.  They don’t want to wade through your other interests to get to their content.
 
Consider starting separate blogs if you have the content and audience to support it.

ecokaren
3 years 4 months ago

@Stanford separate blogs????? Oy, I can’t keep up with just one! But great point.

EdenSpodek
3 years 4 months ago

@ecokaren  @Stanford I hear you Karen. That’s part of my current challenge. It’s also much easier to counsel clients than to take my own advice. 😉

belllindsay
belllindsay
3 years 4 months ago

@EdenSpodek  @ecokaren  @Stanford Same thing when counselling our kids, right Eden? LOL

EdenSpodek
3 years 4 months ago

@belllindsay  @ecokaren  @Stanford Don’t even get me started. 😉 It’s reading week and said kid in need of counselling is home and just crawled out of bed. He was supposed to help me clean up some of the admin stuff on my blog this morning.

belllindsay
belllindsay
3 years 4 months ago

@EdenSpodek  @ecokaren  @Stanford HAHAHA! “Reading week” – that ol’ nugget, eh?

John_Trader1
John_Trader1
3 years 4 months ago

How important is blog design? I just can’t get my designer to prioritize jazzing up my blog design on his to do list. Should I even care about this? Do people even care about how a blog looks aesthetically?

jasonkonopinski
3 years 4 months ago

@John_Trader1 IMO, design means far more than merely aesthetics. Functional design is still design. 😉

belllindsay
belllindsay
3 years 4 months ago

@John_Trader1 Oh my god YES! People are visual creatures! (I know I’m not Stanford but….I had to answer!) We are drawn to good design – and then if your design impedes usability…? Double negative whammy.

John_Trader1
John_Trader1
3 years 4 months ago

@belllindsay @jasonkonopinski Thanks so much for the advice. I am snipping this portion of the conversation and sending it to my designer with a note that says….”the Spin Sucks crazies said so, so do it.”

belllindsay
belllindsay
3 years 4 months ago

@John_Trader1  @jasonkonopinski HAHAHA! Awesome.

jasonkonopinski
3 years 4 months ago

@belllindsay  @John_Trader1 WE HAVE INFLUENCE.

belllindsay
belllindsay
3 years 4 months ago

@jasonkonopinski  @John_Trader1 Look up “influence” in the dictionary. It’s me and thee, kiddo. 😉

jasonkonopinski
3 years 4 months ago

@belllindsay  @John_Trader1 High-fives.

Stanford
Stanford
3 years 4 months ago

@John_Trader1 People expect a professional, well structures, blog that makes it easy for them to find what they care about.  You can do that, out of the box, with most themes.  Along with that, the most important creative element is your headline 😉

John_Trader1
John_Trader1
3 years 4 months ago

@Stanford Thank you!

ginidietrich
3 years 4 months ago

How did you and Mark split up the writing? When Geoff and I wrote, we split up the outline in half. He wrote half the chapters and I wrote the other half. Is that what you did, as well?

Stanford
Stanford
3 years 4 months ago

@ginidietrich I wrote the meat of the chapters, Mark added the perspectives, anecdotes, and examples that really helped round out my geekier side.

ginidietrich
3 years 4 months ago

@Stanford Interesting…I like that approach. Then you both have ownership of the entire book.

Stanford
Stanford
3 years 4 months ago

@ginidietrich Absolutely.  We were surprised by how little editing needed to be done on the final product.  I believe it was because the voice stayed the same throughout.

belllindsay
belllindsay
3 years 4 months ago

@Stanford  @ginidietrich I think that’s a key point – voice – I can’t imagine splitting chapters and not having conflicting voice and tone. Though I suppose your editor had to deal with that. 🙂

ginidietrich
3 years 4 months ago

@belllindsay  @Stanford Our editor had to deal with it. It wasn’t our problem! But I think you can still tell who wrote which chapter if you know either of us well.

belllindsay
belllindsay
3 years 4 months ago

@Stanford  What is more important, in your opinion, quality or quantity (my vote is quality)? Asking this because we seem to be slipping in quality lately (by we I mean the blogging community) – grammatical/spelling errors, poorly written/researched pieces, etc..

Stanford
Stanford
3 years 4 months ago

@belllindsay Depends on what falls under quality.  I believe that good quality ideas and content is important.  I have spelling and grammatical errors, but my content quality is good.  You have to make that call for yourself and your audience.  I would get eaten alive if  I was writing for an English Literature audience.

belllindsay
belllindsay
3 years 4 months ago

@Stanford I would love to have this discussion (argument? LOL) with you over drinks. I humbly disagree and feel that lots of errors devalues the content – no matter how good it is.

ginidietrich
3 years 4 months ago

@belllindsay  @Stanford I’m personally working with a client right now on their content strategy. The biggest complaint they hear from readers? Their content is inconsistent in how they initial cap (or don’t) headlines and the spelling and grammatical errors make them seem less professional than they are.

belllindsay
belllindsay
3 years 4 months ago

@ginidietrich  @Stanford Exactly!!!

EdenSpodek
3 years 4 months ago

@belllindsay  Lindsay, can I hire you as my editor? 😉

Stanford
Stanford
3 years 4 months ago

@belllindsay You bet.  I tend to agree with you.  This is based on what you want to present to the world.  In this area, my point of view is just MINE. Bill Gates disagreed with Steve Jobs until the end on issues of quality and taste but they both ran amazing businesses.

ginidietrich
3 years 4 months ago

@EdenSpodek  @belllindsay NO!

belllindsay
belllindsay
3 years 4 months ago

@EdenSpodek Sure! LOL

belllindsay
belllindsay
3 years 4 months ago

@Stanford K, I’ll be Bill and you can be Steve! 😀

EdenSpodek
3 years 4 months ago

@ginidietrich  @belllindsay Dislike. 😉

ginidietrich
3 years 4 months ago

@EdenSpodek  @belllindsay She’s busy!

jasonkonopinski
3 years 4 months ago

@Stanford  @belllindsay I can forgive the occasional typo, but egregious grammatical and mechanicals errors devalue the content. My eye invariably hones in on poor copyediting and I can’t get past it.

EdenSpodek
3 years 4 months ago

@jasonkonopinski  @Stanford  @belllindsay @ginidietrich How does the gen pop feel about this question as opposed to professional communicators? Are they as irked by poor spelling and grammar in blog posts?

ginidietrich
3 years 4 months ago

@EdenSpodek  @jasonkonopinski  @Stanford  @belllindsay For the client I mention, we surveyed their readers, their clients (current and former), some of their prospects, and their peers. It was, hands down, the worst criticism we heard. From non-marketing/communications folks.

dwaynealicie
3 years 4 months ago

@jasonkonopinski  @Stanford  @belllindsay @ginidietrich Some people freak out over errors — and of course some don’t. I think it’s important to avoid alienating those who do care about grammar and punctuation. That’s my argument for spending time and energy on making things as *standard* as possible. 
 
(Personally, I freak out. Even though I sometimes make mistakes myself, obvi. As I tweeted Lindsay once, commas are my kryptonite. Ugh.)

belllindsay
belllindsay
3 years 4 months ago

@dwaynealicie  @jasonkonopinski  @Stanford  @ginidietrich Oh, for sure – I make errors all the time – and then want to stab my eyeballs out when I notice (or more often – when @dannybrown catches them before I do!) – people are human beings.

dwaynealicie
3 years 4 months ago

@belllindsay  @jasonkonopinski  @Stanford  @ginidietrich Something like this, perhaps?  http://www.youtube.com/watch?v=cyIxdOctioo

EdenSpodek
3 years 4 months ago

@ginidietrich  @jasonkonopinski  @Stanford  @belllindsay  Recently, @ElissaFreeman and I had a conversation about a wonderful young storyteller. He’s looking to make a career change built on his blogging experience but his writing is full of errors. I hear you but i’m the worst for typos and find even my *editors* don’t always catch everything. At the other end of the spectrum, I have a client who edits to the extreme where her voice is getting lost and we keep pushing back before she hits “publish”.

belllindsay
belllindsay
3 years 4 months ago

@EdenSpodek  @ginidietrich  @jasonkonopinski  @Stanford  @ElissaFreeman Yes, one can edit the heart and soul out of a piece if they lean that way. I inject a lot of personality into my writing. It’s just “how I write” – some organizations wouldn’t like that. Perhaps your young storyteller should be told up front about the errors, and simply take a course or something. Or if he’s got the chops, a good editor is all he’ll need.

Stanford
Stanford
3 years 4 months ago

@belllindsay By the way, I’m not endorsing poor grammar or spelling.

belllindsay
belllindsay
3 years 4 months ago

@Stanford No, of course you’re not – and I see what you’re saying (and you’re not the first person who has said the same!) – I’m not a grammar snob or anything, trust me. It’s just a bugaboo of mine I guess.

jasonkonopinski
3 years 4 months ago

Do you assign relative weight or importance on specific pieces of content? i.e a blog post vs. a newsletter vs. a podcast vs. video.  
 
What’s the ultimate conversion mechanism?

Stanford
Stanford
3 years 4 months ago

@jasonkonopinski Great question Jason.  Nice to see you here bro.  I don’t assign any importance to different types of content from the outset.  I create the content and see how my readers respond.  My readers value audio as a medium so podcasting is growing in importance.  A smaller segment of my audience loves video but they convert well.  I adjust my activities accordingly.

belllindsay
belllindsay
3 years 4 months ago

@Stanford  @jasonkonopinski Great question and very interesting answer.

Stanford
Stanford
3 years 4 months ago

@belllindsay  @jasonkonopinski I lean toward the “Fire, Ready, Aim” approach.

belllindsay
belllindsay
3 years 4 months ago

@Stanford  @jasonkonopinski HA! I’m a bit like that myself!!

jasonkonopinski
3 years 4 months ago

@Stanford Always good to catch up with you, Stanford. This is a topic I’ve been thinking a lot about, and I’d love to dig into it deeper with you.  
 
Email coming! 😀

ginidietrich
3 years 4 months ago

In chapter five you say you introduce five traits all humans share that can be used to craft a compelling blog. Will you give us a peek into just one of those traits?

Stanford
Stanford
3 years 4 months ago

@ginidietrich Heck I’ll give you all five…
1. Dreaming, 2) Storytelling, 3) Teaching, 4) Persuading, 5) Curating

ginidietrich
3 years 4 months ago

@Stanford So let’s take dreaming then…how can that help create blog posts?

Stanford
Stanford
3 years 4 months ago

@ginidietrich Dreamers envision a better world/situation/solution and advocate for that.  A great example of that is the Kony 2012 campaign to bring attention to an african warlord who kidnaps children for his army. 
 
So blog shaped by a dreamer would focus on solutions, celebrate people who contribute to that solution, and layout a distinct vision of how to get there.

ginidietrich
3 years 4 months ago

@Stanford Really good example!

belllindsay
belllindsay
3 years 4 months ago

@Stanford  @ginidietrich Storytelling!! My all time fave.

belllindsay
belllindsay
3 years 4 months ago

@Stanford Blogging takes a lot of work, and sometimes you pour your heart and soul into a piece and get crickets.  What do you hate about blogging? There has to be something.

Stanford
Stanford
3 years 4 months ago

@belllindsay I hate the technical side of blogging.  I’ve gotten good at it out of necessity, but I would rather just write and not deal with that stuff.

belllindsay
belllindsay
3 years 4 months ago

@Stanford Me TOO!! 😀 I’m learning though.

jasonkonopinski
3 years 4 months ago

@belllindsay  @Stanford She has me on speed dial.

belllindsay
belllindsay
3 years 4 months ago

@jasonkonopinski  @Stanford Tru dat.

ginidietrich
3 years 4 months ago

What’s the number one reason businesses should blog?

Stanford
Stanford
3 years 4 months ago

@ginidietrich They should blog to create a story where their customer is the hero.

ginidietrich
3 years 4 months ago

@Stanford And how do they do that (for people who just cannot figure it out) without sounding self-serving?

Stanford
Stanford
3 years 4 months ago

@ginidietrich It sounds obvious but take your product, see the problem it solves and write content that brings attention to the challenges and how your team, culture, and product contributes to the solution.

jasonkonopinski
3 years 4 months ago

If you were to look at the blogosphere as a whole, what trends are you seeing? Are posts becoming less about providing value and more about punditry, or are readers regardless of niche seeking tactical, actionable stuff vs. op-ed? 
 
It’s a constant struggle for me to balance higher-level theoretical pieces with the practical.

Stanford
Stanford
3 years 4 months ago

@jasonkonopinski I have to remind myself that I’m inside the bubble.  I am constantly looking and analyzing this space.  So I have a lower tolerance for “punditry”.  But my clients and readers love the content they get in the space.  They value it a great deal. 
 
I don’t think we can get away from offering actionable content.  Our job is to find ways to make the theoretical actionable.

ginidietrich
3 years 4 months ago

@Stanford  @jasonkonopinski Based on our experience, we’ve done free webinars with pundits and free ones with “how-tos.” Guess which one has more registrations (to the tune of three times more)?

stevenmcoyle
3 years 4 months ago

Like other marketing tools, sometimes blogging isn’t for every company. What are some signs that a company should abandon blogging and put their content efforts else where?

Stanford
Stanford
3 years 4 months ago

@stevenmcoyle Great point.
Transactional/commodity-based businesses may have fewer “ingredients” for content.  Overall, I start from the content marketing level and then decide if a blog can enhance the strategy.

stevenmcoyle
3 years 4 months ago

@Stanford Thanks, that is very helpful. Can’t wait to read the whole book!

ginidietrich
3 years 4 months ago

Well boys and girls (and the crazies), the hour has come and gone very, very quickly. If you’re just arriving here and missed the “live” portion of the Q&A, go ahead and leave your question and @Stanford will come back by and answer it. 
 
Thank you so much for joining us…and a HUGE congrats to @Stanford and markwschaefer on their new book!

belllindsay
belllindsay
3 years 4 months ago

@ginidietrich  @Stanford  markwschaefer Thanks Stanford! Great chat today!

EdenSpodek
3 years 4 months ago

@belllindsay  @ginidietrich  @Stanford  markwschaefer Ditto, thanks all of you and see you in class tonight @ginidietrich

ginidietrich
3 years 4 months ago

@EdenSpodek  I heard you might be there!

Stanford
Stanford
3 years 4 months ago

@ginidietrich  markwschaefer I enjoyed it. You have an awesome community here.

PattiRoseKnight
PattiRoseKnight
3 years 4 months ago

@Stanford  @ginidietrich  markwschaefer Thanks i think so too!

ginidietrich
3 years 4 months ago

@Stanford  Thanks! We have fun.

dwaynealicie
3 years 4 months ago

@ginidietrich  @Stanford  markwschaefer @belllindsay This has been a phenomenal experience — an HOUR went by already? Wow. Thanks so much for sharing your time and expertise, Stanford!

jasonkonopinski
3 years 4 months ago

Thanks for the chat, @Stanford .
 
I suppose I should thank @ginidietrich  and @belllindsay for being gracious hosts, too.

belllindsay
belllindsay
3 years 4 months ago

@jasonkonopinski  @Stanford  @ginidietrich I’m just one of the crazies. LOL 🙂

ginidietrich
3 years 4 months ago

@jasonkonopinski You know where you can stick that comment. @belllindsay

jasonkonopinski
3 years 4 months ago

@ginidietrich  @belllindsay You owe me one clean monitor.

lizreusswig
3 years 4 months ago

Caught up on this and really appreciate this info!  Thanks to @Stanford – can’t wait to read Born To Blog!  Thanks to @ginidietrich & @belllindsay as well!

ginidietrich
3 years 4 months ago

@lizreusswig  It was a little crazy here yesterday!

lizreusswig
3 years 4 months ago

@ginidietrich I got that impression! 😉

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[…] live webcasts, Hangouts, or Q&As. I love to do this one through our author Livefyre Q&A (don’t miss Chris Brogan here one week from today!) and through our monthly Spin Sucks Pro […]

ginidietrich
3 years 3 months ago

Winner, winner chicken dinner! Winners are rdopping and mark_harai ! Guys, DM me your mailing addresses and I’ll send you books next week!

rdopping
rdopping
3 years 3 months ago

Hey thank so much @ginidietrich How awesome is that. NOW, I really don’t have an excuse!!!!

ginidietrich
3 years 3 months ago

@rdopping And now I have your home address. Bwahahahaah!

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[…] guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. Chapman, Mitch Joel, and Danny […]

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[…] guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. Chapman, Mitch Joel,Danny Brown, Chuck Hemann, Michael Brito, DJ […]

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[…] guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. Chapman, Mitch Joel,Danny Brown, Chuck Hemann, Michael Brito, DJ […]

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[…] guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. Chapman, Mitch Joel, Danny Brown, Chuck Hemann, Michael Brito, DJ […]

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