Join Stanford Smith for a Special Livefyre Q&A Today

 @EdenSpodek  I heard you might be there!

 @ginidietrich It sounds obvious but take your product, see the problem it solves and write content that brings attention to the challenges and how your team, culture, and product contributes to the solution.

 @jasonkonopinski  @Stanford Tru dat. 

 @belllindsay  @Stanford She has me on speed dial. 

 @Stanford Really good example!

 @ginidietrich Dreamers envision a better world/situation/solution and advocate for that.  A great example of that is the Kony 2012 campaign to bring attention to an african warlord who kidnaps children for his army. 

So blog shaped by a dreamer would focus on solutions, celebrate people who contribute to that solution, and layout a distinct vision of how to get there.

 @Stanford  @jasonkonopinski HA! I'm a bit like that myself!! 

 @belllindsay  @jasonkonopinski I lean toward the "Fire, Ready, Aim" approach.

 @EdenSpodek  @ginidietrich  @jasonkonopinski  @Stanford  @ElissaFreeman Yes, one can edit the heart and soul out of a piece if they lean that way. I inject a lot of personality into my writing. It's just "how I write" - some organizations wouldn't like that. Perhaps your young storyteller should be told up front about the errors, and simply take a course or something. Or if he's got the chops, a good editor is all he'll need. 

 @ginidietrich  @jasonkonopinski  @Stanford  @belllindsay  Recently, @ElissaFreeman and I had a conversation about a wonderful young storyteller. He's looking to make a career change built on his blogging experience but his writing is full of errors. I hear you but i'm the worst for typos and find even my *editors* don't always catch everything. At the other end of the spectrum, I have a client who edits to the extreme where her voice is getting lost and we keep pushing back before she hits "publish". 

 @belllindsay  @jasonkonopinski  @Stanford  @ginidietrich Something like this, perhaps?  http://www.youtube.com/watch?v=cyIxdOctioo

 @dwaynealicie  @jasonkonopinski  @Stanford  @ginidietrich Oh, for sure - I make errors all the time - and then want to stab my eyeballs out when I notice (or more often - when @dannybrown catches them before I do!) - people are human beings. 

 @jasonkonopinski  @Stanford  @belllindsay @ginidietrich Some people freak out over errors -- and of course some don't. I think it's important to avoid alienating those who do care about grammar and punctuation. That's my argument for spending time and energy on making things as *standard* as possible. 

(Personally, I freak out. Even though I sometimes make mistakes myself, obvi. As I tweeted Lindsay once, commas are my kryptonite. Ugh.)

 @EdenSpodek  @jasonkonopinski  @Stanford  @belllindsay For the client I mention, we surveyed their readers, their clients (current and former), some of their prospects, and their peers. It was, hands down, the worst criticism we heard. From non-marketing/communications folks.

 @jasonkonopinski  @Stanford  @belllindsay @ginidietrich How does the gen pop feel about this question as opposed to professional communicators? Are they as irked by poor spelling and grammar in blog posts? 

 @EdenSpodek  @belllindsay She's busy!

 @ginidietrich  @belllindsay Dislike. ;)

 @Stanford K, I'll be Bill and you can be Steve! :D 

 @EdenSpodek Sure! LOL 

 @EdenSpodek  @belllindsay NO!

 @belllindsay You bet.  I tend to agree with you.  This is based on what you want to present to the world.  In this area, my point of view is just MINE. Bill Gates disagreed with Steve Jobs until the end on issues of quality and taste but they both ran amazing businesses.

 @belllindsay  Lindsay, can I hire you as my editor? ;)

 @ginidietrich  @Stanford Exactly!!! 

 @belllindsay  @Stanford I'm personally working with a client right now on their content strategy. The biggest complaint they hear from readers? Their content is inconsistent in how they initial cap (or don't) headlines and the spelling and grammatical errors make them seem less professional than they are.