Gini Dietrich

Join Tom Martin for a Special Livefyre Q&A Today

By: Gini Dietrich | October 23, 2013 | 

Join Tom Martin for a Special Livefyre Q&A TodayBy Gini Dietrich

If you love to make cold calls, please raise your hand.

Bueller, Bueller? Anyone?

As it turns out, not only do most of us hate cold calling, we hate receiving cold calls.

Sure, there is the thinking that cold calls work because no one makes them anymore, but when was the last time you made a phone call and the person actually answered their phone?

Enter Tom Martin. Tom is the author of The Invisible Sale, which shows you how to use social media, content, and email marketing to prospect through influence, create more qualified leads, shorten your sales cycle, and increase your conversion rates.

Tom is on a 10 city charity book tour (which started in Chicago on Sunday) and might be coming your way soon! He’s in New York City tonight, Washington, D.C. tomorrow, Atlanta on Friday, Dallas on Sunday, Austin on Monday, and back home in New Orleans on Tuesday.

If you live in any of those cities and want to see Tom live, check out the event listings here.

If you don’t live in any of those cities, don’t worry your little head! You can get Tom live, in the comments here, today!

Today’s Livefyre Q&A

At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), Tom is going to be hanging out in the comments so you can ask him anything and everything about the book, how he’s feeling on day four of his 10 city tour, his favorite thing about New Orleans, if he thought Sean Payton deserved his suspension, or how to sell invisibly.

In order to participate, all you have to do is:

  • Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
  • Set a reminder for noon ET today.
  • Order the book so you can help Tom out, but also get your learn on.
  • Create a list of questions.
  • Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Tom will see it and reply to you. You can even join the conversation around questions others are asking, if you like.

We’ll be here for an hour so you can join us the entire time or step in and out during the hour. It’s entirely up to you; just make sure you’re here before 12:59.

Win a Copy

Those of you who participate in today’s Livefyre Q&A (even if you’re late to the party, but not if you’re an Arment Dietrich employee) will be entered in a random drawing for a free copy of the book.

We bought two copies and will give them away, but you have to actually leave a comment, ask a question, or participate in the chat to be entered in the drawing. Otherwise we won’t know you were here.

Get ready with your questions and join the conversation. And don’t fear! If you missed the live portion of this, we’ll keep the drawing open until midnight PT so you still have time to get in your questions.

Former Guests and Who’s Next

For former guests, check out Margie ClaymanSarah RobinsonMark StoryBeth HaydenSarah EvansStanford SmithChris BroganC.C. ChapmanMitch Joel, Danny Brown, Chuck Hemann, Michael Brito, and DJ Waldow.

And following is the lineup through the end of the year so mark your calendars!

Same bat time, same bat channel.

  • November 13 – Ahava Leibtag
  • December 18 – Jay Baer
  • January 15 – Yours truly, for Spin Sucks
  • February 19 – (still working on next year’s schedule)

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.


Thanks everyone... great time... if anyone reads the book -- be sure to let me know what you think of it! 


Thanks @TomMartin for the great responses and all the Crazies for making me laugh so much my office is ready to vote C) Rebecca is insane. 


ok back now--- where were we

ginidietrich moderator

Well, we only have seven minutes remaining and it looks like Tom got waylaid. So we'll wrap up a bit early. Thanks for stopping by, Crazies! We'll do a drawing for a copy of the book tomorrow. 


Technology!!!! Why hast thou forsaken us!!?? 


This is a smart concept for sales people to pick up anyway! Throw your audience a curve ball by knowing what they are tweeting about or sharing their content. In the most non-stalkerish way, know about what they want to talk about and they won't use all those "objections" you are taught to overcome. If you show that you care, there will be less of those silly objections. If I'm not the decision maker, I'm more willing to pass you along because you aren't trying to spit out an elevator pitch before I can get a word in. ha, I'm so glad I saw @ginidietrich's tweet a few minutes ago. This is great venting! haha

ginidietrich moderator

@TomMartin I make them all buy a copy... whether or not they read it is another story.


@belllindsay A hammer always fixes my tech issues. Sometimes permanently. No wonder IT doesn't like me.

Howie Goldfarb
Howie Goldfarb

@ginidietrich  @TomMartin I didn't know this was happening until now!  I missed it 8( 

Spoiler Alert!

Great book I can not believe how much action the central characters get involved with as they travel the world trying to solve a dangerous gun running syndicate while undercover as celebrity reality TV chefs. The amount of near death experiences Paula Dean and the Iron Chef (not their real names!) have especially when they are in the Moscow Subways. Luckily Paula Dean always has her mace sized can of Pam Non-Stick Spray to foil the crooks on the run! I was kept awake a few nights unable to put it down.

Oh wait the Invisible Sale. Sorry wrong book. I blame @DwayneAlicie 

Latest blog post: The Customer Experience Saga


@TomMartin Meh, these things happen! Just glad to have met, and definitely a hot topic! 


  1. […] Brogan, C.C. Chapman, Mitch Joel, Danny Brown, Chuck Hemann, Michael Brito, DJ Waldow, Tom Martin, Ahava Leibtag, Jay Baer, Shel Israel, Mark Schaefer, Gini Dietrich, Rob Biesenbach, and Steve […]

  2. […] Brogan, C.C. Chapman, Mitch Joel, Danny Brown, Chuck Hemann, Michael Brito, DJ Waldow, Tom Martin, Ahava Leibtag, Jay Baer, Shel Israel, Mark Schaefer, Gini Dietrich, Rob Biesenbach, Steve […]

  3. […] Brogan, C.C. Chapman, Mitch Joel, Danny Brown, Chuck Hemann, Michael Brito, DJ Waldow, Tom Martin, Ahava Leibtag, Jay Baer, Shel Israel, Mark Schaefer, Gini Dietrich, Rob Biesenbach, Steve […]

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