Comments on: Kenneth Cole Demonstrates How Not to Use Twitter

By: Who has the keys to your Brand? | Space Agency Notes

Who has the keys to your Brand? | Space Agency Notes — Thu, 14 Feb 2013 13:44:36 +0000

[...] Usually when something for a Brand goes viral it is because they did something dumb (Chrysler), wrong (BP Oil Spill), or stupid (Kenneth Cole). [...]

By: How Your Business Can Take Advantage of Major Social Media Events

How Your Business Can Take Advantage of Major Social Media Events — Tue, 12 Feb 2013 10:06:55 +0000

[...] also be good for this, as long as they aren’t crisis events. Don’t do something like Kenneth Cole or the Gap did as they tried to take advantage of bad situations, and paid the price for it. [...]

By: There's Nothing Savvy About Marketing or Newsjacking Disasters – Danny Brown

There's Nothing Savvy About Marketing or Newsjacking Disasters – Danny Brown — Tue, 30 Oct 2012 14:07:05 +0000

[...] none of the examples are as tacky as the Kenneth Cole Cairo tweet – and one does offer generators and air mattresses for those affected by the storm – [...]

By: KitchenAid Handles Offensive Tweet Crisis Extraordinarily Well | Spin Sucks

KitchenAid Handles Offensive Tweet Crisis Extraordinarily Well | Spin Sucks — Thu, 04 Oct 2012 13:33:40 +0000

[...] such as Chrysler, Kenneth Cole, and CelebBoutique have all made the mistake of tweeting something offensive from the business [...]

By: Boners BBQ, Papa John's Need Crisis Coaching | Spin Sucks

Boners BBQ, Papa John's Need Crisis Coaching | Spin Sucks — Tue, 10 Jan 2012 12:37:12 +0000

[...] just write the policy. Actually go through it with your employees. Give them examples like Kenneth Cole, Papa John’s, and Boners BBQ. Talk to them about the importance of being professional, no [...]

By: Best of 2011: 18 Mistakes Businesses Make on Twitter

Best of 2011: 18 Mistakes Businesses Make on Twitter — Wed, 28 Dec 2011 11:02:17 +0000

[...] Tweeting before thinking – We’ve all heard the stories about Kenneth Cole, the Red Cross, and a lot of the other companies that screwed up when they tweeted something they [...]

By: Groupon IPO In Jeopardy As They Violate SEC Rules | Spin Sucks

Groupon IPO In Jeopardy As They Violate SEC Rules | Spin Sucks — Wed, 31 Aug 2011 16:51:29 +0000

[...] talk a lot here about what we would have done if we were counseling News Corp. or Kenneth Cole or Tiger Woods. But, finally, a PR professional got it [...]

By: 18 Mistakes Businesses Make on Twitter

18 Mistakes Businesses Make on Twitter — Wed, 13 Jul 2011 11:02:35 +0000

[...] Tweeting before thinking – We’ve all heard the stories about Kenneth Cole, the Red Cross, and a lot of the other companies that screwed up when they tweeted something they [...]

By: The Dos and Don'ts of Executive Social Media | Spin Sucks

The Dos and Don'ts of Executive Social Media | Spin Sucks — Thu, 02 Jun 2011 11:02:02 +0000

[...] Ugly: Kenneth Cole, hands down, gets this award from me. He fell flat on his face when he used the uprising in Egypt [...]

By: How I learned to be an idiot, instead of just sounding like one | That's a good question

Sat, 28 May 2011 12:30:13 +0000

[...] Twitter. But the thing about being someone who primarily listens online is you see so many people shoot themselves in the foot, that it can a little intimidating.” Am I going to sound like a complete idiot?” you [...]