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Gini Dietrich

Livefyre Q&A with Beth Hayden, Author Pinfluence

By: Gini Dietrich | November 20, 2012 | 
134

I am SUPER excited about today’s Livefyre author Q&A.

Why, you ask?

Because I LOVE Pinterest and she’s written the book on how to use the social network from a business perspective.

Beth Hayden is the author of Pinfluence: The Complete Guide to Marketing Your Business with Pinterest.

WOO HOO!!

We’ve talked here about how Pinterest has helped some of our clients increase revenue by focusing solely on the social network. Of course, the clients it’s most effective with are those who sell something really cool online (i.e. clothes and food), but I’ve also noticed significant traffic to Spin Sucks from the site. Significant enough that people spend nearly five times as long reading content here than they do when they come from any other site.

It’s pretty amazing how well it works.

And now Beth will be here to answer your questions about using it to raise awareness for your brand, product, or service, drive to your website or blog, and connect with current and potential customers.

Today’s Chat

At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), Beth is going to be hanging out in the comments so you can ask her anything and everything about the book, how to use Pinterest for B2B, how to measure your efforts, and any cool tips or tricks she’s learned along the way.

In order to participate, all you have to do is:

  • Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
  • Set a reminder for noon ET today.
  • Buy, or download, the book so you are prepared to have a lively discussion.
  • Create a list of questions to ask Beth about the book, what it’s like writing for Copyblogger, and whether or not she’ll share her Pinterest goodies.
  • Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Beth will see it and reply to you. You can even join the conversation around questions others are asking, if you like.

We’ll be here for an hour so you can join us the entire time or step in and out between noon and 1:00. It’s entirely up to you; just make sure you’re here before 12:59.

Win a Copy

Those of you who participate in today’s chat (even if you’re late to the party, but not if you’re an Arment Dietrich employee) will be entered in a random drawing for a free copy of the book.

We bought two copies and will give them both away! But you have to participate to be entered in the drawing. Otherwise I won’t know you were here.

Get ready with your questions and join the conversation. And don’t fear! If you missed the live portion of this, we’ll keep the drawing open until the end of the day so you still have time to get in your questions.

Former Guests and Who’s Next

For former guests, check out Margie ClaymanSarah Robinson, and Mark Story.

I haven’t yet determined our December guest or date. We normally do it on the third Wednesday of the month, but the holidays are really screwing us up this year.

Stay tuned for more information about who’s next.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

130 comments
DesignsbyKatieRose
DesignsbyKatieRose

Looks like I missed this, but I learned a lot from reading the chat.  I hope to participate in a LiveFyre chat soon!

aspinchick
aspinchick

@ginidietrich @bethjhayden I will. Sounds good. I am still having an aversion to Pinterest...he he. Maybe she will cure me?

kaitlynworkman
kaitlynworkman

 @bethhayden How do you suggest pinning for B2B services? The industry I'm in (facility services-door/lock hardware) is male dominated and SLOWLY coming into the technological age. Are "photo badges" that you discussed earlier that links back to blog content going to be my best traffic driver?

ginidietrich
ginidietrich moderator

Alright boys and girls. The time has come to bid adieu to Beth. Thank you, Beth, for your time!

 

For the rest of you, if you didn't manage to make it for the live portion of this, never fear! If you ask Beth a question before it's midnight in Chicago, you'll be entered in the drawing for one of two copies of Pinfluence! 

lisakalandjian
lisakalandjian

Hi :) I was wondering what happened to the copyright issue with pinning stuff on Pinterest without the permission of the author, has all of that died down now?

ginidietrich
ginidietrich moderator

You know, the secret boards brings up a good question. There is some chatter about their purpose. I'm like you...I see the value in it for planning gifts and parties. But others wonder what's the point because you can't monetize (though I think you can; it just won't go as "viral" because no one else can see them). And even others think people will use them for spam. I guess I don't have so much a question as wonder what you think about all of that?

bethhayden
bethhayden

Have you guys seen any cool Thanksgiving boards?

meghankrane
meghankrane moderator

 @bethhayden Can you discuss the benefits and drawbacks of allowing your community to pin on your boards vs. keeping them just for the company? What are best practices for sharing guidelines about how to participate with group pinning on a company board?

bethhayden
bethhayden

 @ginidietrich I wanted to tell you how cool the Livefyre system is! It is surprisingly easy to keep up with this conversation! :)

creativeoncall
creativeoncall

@ginidietrich What, ya' been busy or something? Thanks for the prize... to be honest, I just couldn't wait, and am already the proud owner of a copy, but please send it along and I'll gladly share it with a client!

ginidietrich
ginidietrich

@aspinchick I just don't know how anyone can have an aversion to Pinterest

bethhayden
bethhayden

 @kaitlynworkman Hi Kaitlyn! I have a whole chapter in the book about pinning for B2B companies and non-profits, but in general I think it's smart to pin stuff that is educational, informative or interesting for your target audience. Be a good content curator and become known as the go-to expert in your field. Then I think the key is to drive traffic back to your site and get people on your mailing list whenever possible. People rarely buy B2B service on impulse, so follow-up is key!

bethhayden
bethhayden

 @ginidietrich And I'll try to check in a little later today and answer any last questions, too! Thanks SO much for inviting me, Gini! This has been so much fun!! :)

bethhayden
bethhayden

 @lisakalandjian I think it has died down somewhat, but there are still a lot of unresolved issues. I don't know exactly how it is going to shake out for Pinterest.

bethhayden
bethhayden

 @ginidietrich Some of my clients (like interior designers and wedding planners) are using them collaboratively with their clients. They have a secret board that they share with the client, and then they each pin cool ideas to it. Keeping it away from the public eye makes some clients feel better about sharing anything that want without it getting too weird. It's working really well for the folks I have seen using the secret boards that way.

bethhayden
bethhayden

 @meghankrane I think having a couple of guest pinners on your boards is a great idea. Your clients and customers will love it, and it helps you pin new and interesting content. It also helps you get more followers. The only drawback is that (as far as I know) there's no easy way to moderate those guest pinners if they pin something you don't like.

 

I would come up with a best practices document if you want to invite pinners in to collaborate. Make it clear what your audience likes and doesn't like, and what the rules are (no profanity, or whatever). Make it clear what you like and don't like - including what will get them kicked off the board.

 

Wow, I just sounded really strict there. I'm usually pretty laid back, but I do think you need to clearly spell out the rules!

aspinchick
aspinchick

@ginidietrich It's too overwhelming. I have a Pinterest account, but all the photos confuse me. I guess I'm a word girl....word.

kaitlynworkman
kaitlynworkman

@bethhayden @kaitlynworkman  Thanks Beth! That's what we're striving for right now. I was kind of hoping you had a secret trick up your sleeve... I definitely want to read your book now, so mission accomplished there! Is there a way to track demographics on Pinterest? In my judgemental mind (I'm included in this stereotype, #pinaholic, so it's ok right!?) Pinterest is full of women who think they can craft, cook and DIY. I know they are growing like crazy it's just hard to imagine a middle aged man, read my target audience, perusing Pinterest!

kaitlynworkman
kaitlynworkman

 @ginidietrich

 I'm trying my best to bring these guys up to date. Slow and steady wins the race... I just keep telling myself that!

ginidietrich
ginidietrich moderator

 @bethhayden Love that idea! I can totally see that if you were remodeling a kitchen or something.

bethhayden
bethhayden

 @creativeoncall  @ginidietrich Totally! Really cool! And I like that the content sticks around and you can view it later, instead of Tweet Chats that just disappear into the Internet ether!

aspinchick
aspinchick

@ginidietrich You're right. I need to check into recipes more. :-)

ginidietrich
ginidietrich

@aspinchick I'm a word girl, too, but I LOVE Pinterest. The recipes, alone, are worth it.

kaitlynworkman
kaitlynworkman

 @bethhayden The few things I have tried have been a pintrosity, so I'm allowed to make fun of us! :)

 

I can't believe I undervalued the sway we have as constant gabbers about all things Pinterest. I'm pretty sure 75% of my conversations start with "I saw this pin on Pinterest..." I'll have to get cracking on our business boards. Thanks Beth! 

 

Worst case scenario I get to play on Pinterest for half an hour at work everyday! 

bethhayden
bethhayden

 @kaitlynworkman  @bethhayden LOL - Iiked the wording above where you said "women who THINK they can craft, cook and DIY" - I think that describes me!!

 

The demographics that have been published recently on Pinterest do say the site's users at about 70% women, at least for now. And their users are between the ages of 25-55, approximately. But I tell companies who are hesitant about using Pinterest because they have a mostly male audience that you never know whose wives, girlfriends, moms and daughters are on Pinterest, too! You can always reach your audience that way! :) And there are more and more men on Pinterest every day as more brands and more guys start to pin cool stuff there.

DwayneAlicie
DwayneAlicie

 @ginidietrich  @bethhayden The idea arose in my internet marketing class that cautious or strategic pinners can now create a board, test it, and then release it at a later date, as well.

meghankrane
meghankrane moderator

 @bethhayden  @belllindsay I just wish that there was a way that I could secretly claim a pin to note that I've bought that item for the person. 

bethhayden
bethhayden

 @meghankrane  @belllindsay Totally! And I like the fact that now Pinterest has those super-stealthy "Secret Boards" so I can even build boards with all my gift ideas  - and nobody can see them! Hee hee! :)

meghankrane
meghankrane moderator

 @bethhayden  @belllindsay I've been scouting a few recipes, but what excites me most about Pinterest is that it makes the holiday shopping so much easier now that all my female relatives have "Wish List" boards

Trackbacks

  1. […] For former guests, check out Margie Clayman, Sarah Robinson, Mark Story, and Beth Hayden. […]

  2. […] former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. Chapman, Mitch Joel,Danny Brown, Chuck […]

  3. […] former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. Chapman, Mitch Joel,Danny Brown, Chuck […]

  4. […] former guests, check out Margie Clayman, Sarah Robinson, Mark Story, Beth Hayden, Sarah Evans, Stanford Smith, Chris Brogan, C.C. Chapman, Mitch Joel, Danny Brown, Chuck […]