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Gini Dietrich

Join Mark Schaefer for a Special Livefyre Q&A Today

By: Gini Dietrich | February 19, 2014 | 
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Join Mark Schaefer for a Special Livefyre Q&A TodayBy Gini Dietrich

I’m super, duper excited to bring you today’s Livefyre author chat.

We have the one and only Mark Schaefer!

But we don’t just have Mark…we have him and he’s announcing his new book.

The author of both The Tao of Twitter and Return on Influence (where you can find me on pages 41-42, 79-80, and 196!), Mark now has Social Media Explained out, as of Monday (yes, just two days ago).

Today’s Livefyre Q&A

At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), Mark will be here so you can ask him what tweaks you should be making to your social media efforts, what sociological things to pay attention to while executing, and whether there are psychological drivers you’re overlooking.

You can also certainly ask him about his fun book about Twitter, his thoughts on the new Klout, where the influence game is going, and how much I paid him to mention me so many times in one book.

In order to participate, all you have to do is:

  • Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
  • Set a reminder for noon ET today.
  • Order the book so you can support Mark and get your learn on.
  • Create a list of questions (if you haven’t read the book, you can bribe me and I’ll write some for you).
  • Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Mark will see it and reply to you. You can even join the conversation around questions others are asking, if you like.

We’ll be here for an hour so you can join us the entire time or step in and out during the hour. It’s entirely up to you; just make sure you’re here before 12:59.

Win a Copy

Those of you who participate in today’s Livefyre Q&A (even if you’re late to the party, but not if you’re an Arment Dietrich employee) will be entered in a random drawing for a free copy of the book.

We bought two copies and will give them away, but you have to actually leave a comment, ask a question, or participate in the chat to be entered in the drawing. Otherwise we won’t know you were here.

Get ready with your questions and join the conversation. And don’t fear! If you missed the live portion of this, we’ll keep the drawing open until midnight PT so you still have time to get in your questions.

Former Guests and Who’s Next

For former guests, check out Margie ClaymanSarah RobinsonMark StoryBeth HaydenSarah EvansStanford SmithChris BroganC.C. ChapmanMitch Joel,Danny BrownChuck HemannMichael BritoDJ WaldowTom MartinAhava LeibtagJay Baer, and Shel Israel.

And following are the dates for the next few months, so mark your calendars!

Same bat time, same bat channel.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

215 comments
aimeelwest
aimeelwest

Thank you for your time Mark! Now go soak those fingers :)

CarrieMorgan
CarrieMorgan

Thank you, Mark and the great SpinSucks team! Great convo!

belllindsay
belllindsay

Well, folks, it's about time to wrap this up. Super duper special thanks to @markwschaefer, and to all of you for being here. Everyone get out there and snap up his book, and come on back and add questions or comments until midnight for a chance to win a copy. 

jasonkonopinski
jasonkonopinski

Here's one I've been pondering for a while. There's always been this belief that "quality content" floats to the top, but the enormous popularity of sites like Buzzfeed, Upworthy, and ViralNova seems to turn that idea firmly on its ear.  The quizzes and such seem to go way, way further in social than the most well-written and cogently argued blog posts. 


With that in mind, how do you reconcile these two contradictions? 

belllindsay
belllindsay

Is there a book out there that you haven't written yet, Mark? 

belllindsay
belllindsay

Not much time left folks, get your questions in now! 

belllindsay
belllindsay

Is there a "what's next" for Social Media? 

LauraPetrolino
LauraPetrolino

THIS IS FROM LINDSAY (as her spokesperson I'm providing this as her official statement on Mark Schaefer: 


"I tell this story often, but it's a classic example of the power of social media. When I first left broadcasting, and was transitioning into digital/social, @markwschaefer was one of the first people to connect with me online - and trust me, I was *beyond a nobody*. He actually spent a half-hour on the phone with me giving me career advice. I've never forgotten that day. That, my friends, is what social media is all about - for individuals and businesses.”

jonmikelbailey
jonmikelbailey

Let me know when Gini's gone so I can start swearing.

CarrieMorgan
CarrieMorgan

Mark, if you could give one piece of advice to those upselling the c-suite on whether or not they should do Facebook now that reach has been reduced, what would it be? Specifically for those who insist on doing it organically without paid advertising support...

ginidietrich
ginidietrich moderator

Alright boys and girls. I have to go get on a plane. I'm leaving you in @belllindsay's capable hands. Remember: Be nice to one another, no swearing, buy Mark's book, and thank him profusely at the end of the hour.

markwschaefer
markwschaefer

@belllindsay  I think the what's next is going to be forged by the Content Shock issue. Everything is driven by economics and the economics of the social web are changing dramatically. I am beginning to crystallize some thoughts about this but I think these dynamics will force social media activity and platforms that are smaller (like Vine), filtering (like Zite), more entertaining (like Red Bull) and more human (like Johnson & Johnson). A few early thoughts. 


Another driver is that search as we know is going to be replaced by cognitive computers that provide answers, not lists of links and blog posts. 


I think these are going to the two big drivers of change

belllindsay
belllindsay

@markwschaefer I love what people are doing on the cognitive front, intuitive text, speech pattern recognition, etc.. Beyond my little brain, but SO fascinating!! 

Trackbacks

  1. […] Hemann, Michael Brito, DJ Waldow, Tom Martin, Ahava Leibtag, Jay Baer, Shel Israel, Mark Schaefer, Gini Dietrich, Rob Biesenbach, Steve McKee, and Neal […]

  2. […] Hemann, Michael Brito, DJ Waldow, Tom Martin, Ahava Leibtag, Jay Baer, Shel Israel, Mark Schaefer, Gini Dietrich, Rob Biesenbach, Steve McKee, Neal Schaffer, Ed Zitron, and Ann […]

  3. […] Hemann, Michael Brito, DJ Waldow, Tom Martin, Ahava Leibtag, Jay Baer, Shel Israel, Mark Schaefer, Gini Dietrich, Rob Biesenbach, Steve McKee, Neal Schaffer, Ed Zitron, Ann Handley, Tim […]