Gini Dietrich

Join Mark Schaefer for a Special Livefyre Q&A Today

By: Gini Dietrich | February 19, 2014 | 
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Join Mark Schaefer for a Special Livefyre Q&A TodayBy Gini Dietrich

I’m super, duper excited to bring you today’s Livefyre author chat.

We have the one and only Mark Schaefer!

But we don’t just have Mark…we have him and he’s announcing his new book.

The author of both The Tao of Twitter and Return on Influence (where you can find me on pages 41-42, 79-80, and 196!), Mark now has Social Media Explained out, as of Monday (yes, just two days ago).

Today’s Livefyre Q&A

At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), Mark will be here so you can ask him what tweaks you should be making to your social media efforts, what sociological things to pay attention to while executing, and whether there are psychological drivers you’re overlooking.

You can also certainly ask him about his fun book about Twitter, his thoughts on the new Klout, where the influence game is going, and how much I paid him to mention me so many times in one book.

In order to participate, all you have to do is:

  • Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
  • Set a reminder for noon ET today.
  • Order the book so you can support Mark and get your learn on.
  • Create a list of questions (if you haven’t read the book, you can bribe me and I’ll write some for you).
  • Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Mark will see it and reply to you. You can even join the conversation around questions others are asking, if you like.

We’ll be here for an hour so you can join us the entire time or step in and out during the hour. It’s entirely up to you; just make sure you’re here before 12:59.

Win a Copy

Those of you who participate in today’s Livefyre Q&A (even if you’re late to the party, but not if you’re an Arment Dietrich employee) will be entered in a random drawing for a free copy of the book.

We bought two copies and will give them away, but you have to actually leave a comment, ask a question, or participate in the chat to be entered in the drawing. Otherwise we won’t know you were here.

Get ready with your questions and join the conversation. And don’t fear! If you missed the live portion of this, we’ll keep the drawing open until midnight PT so you still have time to get in your questions.

Former Guests and Who’s Next

For former guests, check out Margie ClaymanSarah RobinsonMark StoryBeth HaydenSarah EvansStanford SmithChris BroganC.C. ChapmanMitch Joel,Danny BrownChuck HemannMichael BritoDJ WaldowTom MartinAhava LeibtagJay Baer, and Shel Israel.

And following are the dates for the next few months, so mark your calendars!

Same bat time, same bat channel.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • (where you can find me on pages 41-42, 79-80, and 196!) – BAHAHAHAHAHA!!!

  • Sarah_Kinsler

    markwschaefer were your ears burning? We were just talking about you in our session. cc: ChrisQueso #SoloPR

  • markwschaefer I won’t be able to join today; hope it goes well!

  • belllindsay  oh, so THAT’s Gini meant when  she said she’d slipped between the covers with Mark… whew…

  • Look forward to “seeing” everyone at noon!

  • Sounds great. Earbuds at the ready…

  • creativeoncall Bwahhaha!

  • belllindsay  I can always count on you to laugh at my jokes.

  • NancyDavis

    Wish I could join but I have no access to computers after this round at the public library! Ugh!

  • NancyDavis  Who do I need to talk to?

  • Word Ninja  Yay!

  • belllindsay  I loved the shameless plug. 🙂

  • aimeelwest

    Ready to learn! 🙂

  • NancyDavis

    ginidietrich Someone at Best Buy so I don’t have to use the public library any longer! I can maybe get on for a few minutes but that will be it 🙁

  • Howdy y’all.

  • Is it time?

  • markwschaefer  good afternoon!

  • Rest easy everyone, I have arrived!!

  • LauraPetrolino  yay!

  • It’s tiiiiiiiiime!

  • ClayMorgan  yes sir!

  • LauraPetrolino  whew that was a close one

  • Hi Mark!!

  • markwschaefer  Hi Mark! 🙂

  • markwschaefer  Hi, Mark!

  • NancyDavis

    I am here!

  • @Sarah_Kinsler markwschaefer ChrisQueso  cool!

  • markwschaefer LauraPetrolino  right?!?

  • LauraPetrolino markwschaefer  Oh, jeeze. 😉

  • So, Mark. We saw your big announcement today. Tell us a bit about Social Media Explained.

  • NancyDavis  howdy

  • LauraPetrolino  With kleenex?

  • lizreusswig LauraPetrolino  Oh woman, you have no idea!!! I should buy stock!

  • ginidietrich  Oops, I mean, fingers ready.

  • Word Ninja Fingers. Ears. They all work.

  • LauraPetrolino lizreusswig  🙁

  • ginidietrich  Every where I go I run into people who don;t have time to “get it” and yet they have to lead a marketing department. So I challenged myself to come up with a very direct and succint way to reach these people — to make the comfortable with social media. I came up with this teaching method about two years ago and it has been a great success. So I put it into a small book to help more people who are struggling to understand this. It’s a fun and simple book I think people will love. Very much in the style of Tao of Twitter.

  • markwschaefer ginidietrich  Is this “in layman’s terms” then?

  • Today you will learn what a sucky typist I am

  • markwschaefer I know many of us – in the social media world – think, “Really? How can you not get it by now?” But you’re right…the mass majority of people out there haven’t taken the time to learn it. I think this book will do very well.

  • markwschaefer  You have to have fingers of FIRE to keep up, Mark! 😉

  • markwschaefer  Ha!

  • markwschaefer ginidietrich  I picked up two copies today and plan on giving this to my small business clients, who always question the time commitment!

  • Mark, one of the biggest concern’s newcomers have when wanting to launch a social media program is TIME! What are some tips you have for people who want to get involved in social, but have to balance many other responsibilities…..like running a business…

  • ginidietrich markwschaefer  Me too. I think we ALL need to revisit the basics every now and again.

  • NancyDavis

    belllindsay markwschaefer  Or you have to endure the Ring Of Fire! Where is Johnny Cash when we need him?

  • belllindsay markwschaefer  Good point. Even with some of our team, I sometimes have to say, “Let’s get back to the basics and stop overcomplicating this.”

  • LauraPetrolino  Running a business is a walk in the park…right, ginidietrich ??

  • Did you self-publish? I saw Joey Strawn (love him) did some of the illustrations.

  • lizreusswig markwschaefer ginidietrich  Great idea!

  • belllindsay LauraPetrolino Oh yeah. It’s a breeze. Everyone should do it.

  • ginidietrich belllindsay LauraPetrolino  Dripping sarcasm!

  • lizreusswig ginidietrich belllindsay LauraPetrolino  If only there were a sarcasm font.

  • belllindsay markwschaefer ginidietrich  Absolutely. I don;t even get into depth on a lot of the platforms. This is about the FOUNDATIONS — the sociological and psychological reasons social media is popular and why it works.

  • ginidietrich lizreusswig belllindsay LauraPetrolino  The person who creates that WINS!

  • lizreusswig ginidietrich belllindsay LauraPetrolino  Liz, I win, the person who creates that font gets second runner up

  • ginidietrich markwschaefer  Yes, I see such a need for this. I literally am faced with this wall of confusion every day. This is a small book you can hand to a client and say read this, take two aspirin, and call me in the morning : )  It will turn them into the dream client I think because it will level expectations.

  • markwschaefer belllindsay ginidietrich  I’m a total geek about that sort of thing. The brain. Our tribes. The “why” behind certain popular things, as they relate anthropologically.

  • LauraPetrolino lizreusswig ginidietrich belllindsay  Oops, sorry I forgot the rules (font needed NOW!)

  • belllindsay ginidietrich markwschaefer  This is book is the roots of marketing. The basics to build on.

  • LauraPetrolino  I address that specifically in the book. IN addition to the foundations, I cover the five biggest question every business faces. I bet you can guess what they are!! ROI … time … resources … negative comments.. where do I start? : )

  • Howdy, Mark!

  • markwschaefer LauraPetrolino  Negative comments. Everyone is so worried about those. We don’t like to be criticized!

  • Is it fear…or is it lack of control (or both?) that keeps some organizations away from social? There’s so much fear in business, yet there are so many instances of proof, as to how a company can knock it out of the park using social media.

  • ginidietrich  I did self-publish this because my publisher said the world does not need another social media book, which what I hoped they would say. This got me out of my contract with them so I cold self-publish which is what I wanted to do in the first place. I didn’t even shop it around because this was the best route for the book. There are lots of advantages to self-publishing and so this was a great opportunity to get back in that game. Many people don;t realize that Tao of Twitter was originally self-published because MH “didn;t want another social media book!” Then they bought the rights to it!!

  • ginidietrich markwschaefer LauraPetrolino  The dreaded “accidental tweet”….!!!

  • Do you think conversations about social media are moving away from tactics, tools, and platforms and more into the hows and whys of sharing?

  • jasonkonopinski  hey buddy

  • aimeelwest

    ginidietrich markwschaefer LauraPetrolino  Negative comments are especially hard when the person seems happy in the store and then once they leave they mess all over your social media page…

  • markwschaefer ginidietrich  HA! Love it! #Karma

  • Hey markwschaefer just stopping in and can’t stay! (I know you are relieved!)Good luck with the crazies! and trust me they need LOTS of social media help maybe even more than ginidietrichso your work is cut out for you.

    Hey
    everyone miss you all my son Sebastian is doing great. He might be
    disconnected from all the machines today after a rough first 7 days of
    life but damn he is cute. Be nice to Mark or ELSE!

  • markwschaefer Ah yes. The contract. I love this … and it gives you some additional control.

  • belllindsay  It is almost 100% cultural. I hit that hard in the book. It is almost always overlooked but cultural readiness is the number one predictor of social media success.

  • Howie Goldfarb Glad you could stop by! Give him kisses for me.

  • Howie Goldfarb markwschaefer ginidietrich  Dear Mark: Never work with animals or babies. LOL So cute!!!

  • Howie Goldfarb What a dear little sprat.

  • Howie Goldfarb markwschaefer ginidietrich  Holy Adorableness Batman!!!

  • jasonkonopinski  Nope. I wish it were. But honestly most companies are still at social media 101. Even big companies … and I see a lot of them in my grad classes I teach at Rutgers!

  • Howie Goldfarb markwschaefer ginidietrich  AWWWWW!  Cutey Pie! 🙂

  • markwschaefer Are people still ‘blaming the C-Suite”?

  • aimeelwest

    ginidietrich markwschaefer  Great way to get out a contract and better than changing your name to a symbol 🙂

  • Howie Goldfarb markwschaefer ginidietrich  This is more than awesome.

  • Howie Goldfarb markwschaefer ginidietrich  PS…nice photo bomb! 😉

  • aimeelwest

    LauraPetrolino  Heck I have a hard time working and keeping up with my personal accounts some days 🙂

  • aimeelwest

    Howie Goldfarb what a cutie 🙂

  • belllindsay markwschaefer  yes, and they should. The C suite determines the company culture. There is no such thing as a grassroots cultural change.

  • ginidietrich markwschaefer  and money!

  • aimeelwest ginidietrich markwschaefer LauraPetrolino  that is a really interesting dynamic Aimee. How have you dealt with that?

  • Howie Goldfarb how adorable. Congratulations Howie!

  • markwschaefer I know ginidietrich touched on this in a comment further down the line, but I always have to remind myself that there will always, always be a freshman class coming in for whom this stuff is totally new.  

    Totally unscientifically, I’d say that marketing folks are probably two years ahead of the rest of the social media-using public.

  • markwschaefer It’s funny – Laura and I just had this conversation this morning. Client A is not having success and fights us every step of the way. They don’t take direction, don’t implement our ideas, and think they know more than we do. Client B is completely the opposite and they’re having serious results (and they’re more fun to work with). So I think you’re absolutely right that it’s cultural.

  • aimeelwest ginidietrich markwschaefer  I did consider changing my name to Gini Dietrich to get out of the contract but was advised against it by my legal team

  • Howie Goldfarb Beautiful boy, Howie. Blessings on him…

  • markwschaefer Ha!

  • markwschaefer aimeelwest ginidietrich  Oh lord, one Gini is *enough*!!!

  • ginidietrich

    howiegoldfarb Thanks for the fly-by!

  • aimeelwest LauraPetrolino  And that’s the dilemma for small business owners in a nutshell!

  • aimeelwest ginidietrich markwschaefer LauraPetrolino  Keyboard cowboys.

  • ginidietrich markwschaefer  Yup. Client A is a pain because the leadership of the company doesn’t get it and doesn’t support it. That is what changes everything. I can tell if a social media program will work at a company in the first 30 minutes I am there.

  • Speaking of negative comments, you recently had a blog post go viral and you lamented yesterday (was it yesterday?) about having to develop a tough skin in cases like that. Did you find people were more professional or more troll-like?

  • markwschaefer ginidietrichif you had seen his pictures from a few days earlier like Gini did you would of been fraught with worry.Vermont Childrens Hospital’s neonatal ICU as well as another hospital and our fire department saved our baby! So now you all get back to business of learning from Sage Mark!

  • jasonkonopinski markwschaefer ginidietrich  I would agree. I’m still writing blog posts about basic social media (for small biz) and trying to help small non-profits, neither of which is seeing the benefit.

  • howiegoldfarb

    ginidietrich back to to Isadora sorry for the commotion!

  • markwschaefer ginidietrich  Will the next book be about how to self-publish a book about social media?

  • belllindsay I CAN HEAR YOU!!

  • markwschaefer belllindsay  yes, yes, and more yes to that!

  • Mark, have you had a situation where an organization was dead set against SM, but eventually tried it, and saw great success?

  • ginidietrich  This was a weird experience — the Content Shock post. I never imagined common sense would be “controversial1” 95% were really cool and supportive. They are out living in the trenches and “get it.” But I peed in the sandbox of some people who have built a career peddling content marketing and they got kind of rough — just 2-3 people really. It surprises me because you simply can;t run a business ignoring reality and defending the status quo. You can’t run a business on what you wish for. You have to run a business based on what “is” and marketing is about to get a lot more challenging for most people in the next few years. I am quite sure about that!

  • markwschaefer ginidietrich  *Googles post* LOL

  • belllindsay http://www.businessesgrow.com/2014/01/06/content-shock/

  • markwschaefer ginidietrich  I’ve seen so much more vitriol and general negativity in the social space lately. And by the so called “big guns”. It’s getting very tiresome.

  • belllindsay markwschaefer ginidietrich  LOVE this quote Mark “you can’t run a business on what you wish for.”

  • aimeelwest

    LauraPetrolino  ginidietrich markwschaefer it just happened recently and we have left it alone for now.

    We were talking about making a questionaire and sending it to the people who have done this in a way to find out what the issue is. I mean are they unhappy in the store but won’t say until until the relative safety of the internet or… are they just unhappy people and no matter what you did was going to be wrong.

  • belllindsay  yes, but it took me two years to get them there. I was handling a large company’s marketing strategy but the were not ready for social because the company president was not ready for it. But I kept educating, educating, educating and then they started to get pressure from partners and customers — where were they? Eventually the company president came to me and said , “we need to do this thing you keep talking about” and they have been very successful every since. You can;t force culture change.

  • markwschaefer This is the common issue with the “experts” versus those who are out there doing the work. In theory, it should work. In reality, there are too many variables. Clients say to us all the time, “Please do for us what you did for Spin Sucks.” First, it took YEARS, then it took tons of time and patience, then it took growth and maturity, and then it started to work. Most – to your point below about culture – don’t want to invest all of that because there isn’t an immediate return.

  • ginidietrich  Read that post yesterday! Have since been figuring out how to incorporate “bitch mittens” into a sentence.

  • belllindsay markwschaefer ginidietrich  I agree. I want my blog to be a civil place and work hard to accomplish that.

  • markwschaefer Must feel nice, though, to be able to say “I told you so” – even if it’s just to yourself. 😉

  • ginidietrich markwschaefer  You need a new mindset — I also cover this extensively in the book. You need to flip your view of marketing upside down to make it work.

  • Word Ninja Right? I love that phrase, too.

  • markwschaefer One of biggest push backs I’ve had with potential clients is that they don’t take SM seriously…is it rude to point out that many thought TV was a passing fad, too? 😉

  • lizreusswig What? TV isn’t a fad?

  • belllindsay markwschaefer  I never say that. : )  It’s a process, that’s all. I really liked those guys but they had to come to the conclusion that they needed it on their own.

  • I’m dying to know what your patents are all about. 😉

  • markwschaefer Agree, 100%. You can’t push people. They have to want to get there by themselves.

  • belllindsay  packaging, holograms, interactive games : )

  • markwschaefer Cool! My husband hangs on to the dream he’ll invent something someday. 😉

  • howiegoldfarb

    ginidietrich link that picture to FletcherAllen they should come by and see my comment!

  • lizreusswig markwschaefer  Those are EXACTLY the people who need the Social Media Explained book!!!!

  • lizreusswig markwschaefer  Or companies don’t get the point of taking it seriously enough once it’s started to hire someone to oversee contributors and build it into an overall plan.

  • Word Ninja ginidietrich  Use it carefully. Great power in those words!!

  • markwschaefer lizreusswig  Yes, they are…and why you’ll likely see an uptick in Central PA sales! 😉

  • amandag

    markwschaefer belllindsayginidietrichI think you do a fantastic job of that, so keep on keepin on, Mark!

  • With Spin Sucks coming out in three weeks, I’m on the book promotion path. Are you going to do anything fun or new with Social Media Explained? Or is it a book you’ll let organically grow? (I’m dying to do the latter.)

  • lizreusswig markwschaefer  You probably own a dishwasher, too.

  • amandag markwschaefer belllindsay ginidietrich  Thank you!

  • amandag It’s the Amanda fly-by comment!

  • Alright boys and girls. I have to go get on a plane. I’m leaving you in belllindsay’s capable hands. Remember, be nice to one another, no swearing, buy Mark’s book, and thank him profusely at the end of the hour.

  • Word Ninja lizreusswig markwschaefer  Yes…why can’t I just have my 16 year old do Facebook or that tweet thingey, they like that stuff?  Um, well that would be the same reason even though my 10 year old can add and likes math, I don’t have her do my bookkeeping.

  • markwschaefer belllindsay  Holograms!!!!

  • markwschaefer belllindsay  Could you invent clones?

  • ginidietrich belllindsay  Safe Travels…and we’ll play nicely! 🙂

  • ginidietrich belllindsay  Woohoo! She’s finally gone…man, I thought we’d never get rid of her!! Party!!!

  • ginidietrich

    howiegoldfarb FletcherAllen Done!

  • ginidietrich  Book tours don’t work (right?). Since I self-published, I am under no pressure to hit numbers. And with the higher margin, I can plow some of the book revenue into marketing the title in ways that the publisher never would. I think this book is going to sell organically like Tao if Twitter. That is the best selling-book on Twitter in the world and the book never received on dime of marketing support. It was all viral word of mouth.

  • ginidietrich Have a great flight! belllindsay will make us behave,

  • I tell this story often, but it’s a classic example of the power of social media. When I first left broadcasting, and was transitioning into digital/social, markwschaefer was one of the first people to connect with me online – and trust me, I was *beyond a nobody*. He actually spent a half-hour on the phone with me giving me career advice. I’ve never forgotten that day. That, my friends, is what social media is all about – for individuals and businesses.

  • ginidietrich belllindsay  thanks. see ya in San Diego and Harrisburg

  • ginidietrich  markwschaefer Yes, are either of you planning to attend any events in the next few months to discuss your books? Ahem…

  • LauraPetrolino belllindsay Is it too soon or shots?

  • LauraPetrolino I CAN STILL HEAR YOU

  • LauraPetrolino ginidietrich Party at GINI’S HOUSE!

  • markwschaefer ginidietrich  I think the hook on Tao of Twitter was brilliant, Mark. It sold the book on the shelf without ever opening it. Not that the content wasn’t fab, too! LOL

  • markwschaefer Yes, you will!

  • markwschaefer ginidietrich Understood. This is the first time I’ve typed it out loud.

  • ginidietrich LauraPetrolino  oh.crap.

    EVERYONE GET BACK TO WORK!!!

  • lizreusswig LOL!

  • belllindsay LauraPetrolino Mr. D isn’t going anywhere!

  • CarrieMorgan markwschaefer ginidietrich  good point. it is book that is truly beloved. I hear form people all over the world every day who use that book!

  • Mark, if you could give one piece of advice to those upselling the c-suite on whether or not they should do Facebook now that reach has been reduced, what would it be? Specifically for those who insist on doing it organically without paid advertising support…

  • ginidietrich belllindsay LauraPetrolino  He’s planning it!

  • CarrieMorgan  This is Content Shock happening before our eyes. Too much content forces dramatically reduced reach. The organic reach of corporate content will be near zero by the end of 2015. I guess maybe have them read the Content Shock article? There is no way to win on Facebook without paid support. It’s time to try new avenues.

  • markwschaefer CarrieMorgan  It’s definitely VERY noisy out there these days.

  • ginidietrich markwschaefer  We are very excited you’re both coming to Harrisburg!  Hoping to see some Spin Sucks Crazies, too! 🙂  cc jasonkonopinski @jason

  • Let me know when Gini’s gone so I can start swearing.

  • THIS IS FROM LINDSAY (as her spokesperson I’m providing this as her official statement on Mark Schaefer: 

    “I tell this story often, but it’s a classic example of the power of social media. When I first left broadcasting, and was transitioning into digital/social, @markwschaefer was one of the first people to connect with me online – and trust me, I was *beyond a nobody*. He actually spent a half-hour on the phone with me giving me career advice. I’ve never forgotten that day. That, my friends, is what social media is all about – for individuals and businesses.”

  • markwschaefer ginidietrich  The comments were fascinating – and actually changed how I perceive some of those who engaged by how they reacted to challenge or  criticism.

  • jonmikelbailey  She gone!!! Good timing! Come the bleep on in!

  • belllindsay markwschaefer CarrieMorgan  By 2020, the amount of information on the Internet is going to increase by 600% Can you get your head around that? We are going to have SIX new Internets worth of content. And the gurus say there is no problem?

  • My comments are acting up. 🙁

  • belllindsay  Hello, I see you!

  • LauraPetrolino YAY I’m back!

  • belllindsay LauraPetrolino  man, we missed you!

  • LauraPetrolino  belllindsay markwschaefer And that is who Mark is!

  • markwschaefer belllindsay CarrieMorgan  oy!

  • LauraPetrolino  Awwww. Thank you. I am in a blessed position in my career where I can help people.

  • markwschaefer belllindsay CarrieMorgan  It’s truly an insane number. Insane.

  • markwschaefer LauraPetrolino  That was back in 2000. And look at me NOW! LOL

  • markwschaefer belllindsay CarrieMorgan  This makes my head hurt!

  • aimeelwest LauraPetrolino ginidietrich markwschaefer  just unhappy, I’ve gone through this myself before. Just unhappy and enjoy the drama 🙁 It’s a gift social media gives them in their passive aggressive lives.

  • CarrieMorgan markwschaefer ginidietrich  Yes, I got that reaction from a lot of people. I actually had to delete a lot of comments because they were being so harsh against some of those people (profane actually). I needed to keep it professional, even if some of my dissenters were not.

  • belllindsay markwschaefer LauraPetrolino  Now you are my intern!!! Look at you go!

  • Is there a “what’s next” for Social Media?

  • LauraPetrolino belllindsay markwschaefer  HAHAHAHAHA!! I am NOT your intern!!!

  • belllindsay  I was just getting ready to ask that but my version was way wordier.

  • jonmikelbailey You’re very wordy, JMB.

  • jonmikelbailey belllindsay  Lindsay does that exact same thing to me. I’ll have two paragraphs and she says the same thing in 5 words!

  • markwschaefer CarrieMorgan ginidietrich  Shame on them. There is no excuse for that. Sometimes I think ego gets in the way of common sense and politeness. Ego doesn’t excuse being a complete jerk. 

    (I thought about a much stronger word there, since Gini is gone, but good sense prevailed.).

  • CarrieMorgan markwschaefer ginidietrich  Of course, now I want to see the original comment thread. 😉

  • Not much time left folks, get your questions in now!

  • belllindsay  I think the what’s next is going to be forged by the Content Shock issue. Everything is driven by economics and the economics of the social web are changing dramatically. I am beginning to crystallize some thoughts about this but I think these dynamics will force social media activity and platforms that are smaller (like Vine), filtering (like Zite), more entertaining (like Red Bull) and more human (like Johnson & Johnson). A few early thoughts. 

    Another driver is that search as we know is going to be replaced by cognitive computers that provide answers, not lists of links and blog posts. 

    I think these are going to the two big drivers of change

  • CarrieMorgan If you’re a jerk, that will be amplified on the social web.

  • markwschaefer I love what people are doing on the cognitive front, intuitive text, speech pattern recognition, etc.. Beyond my little brain, but SO fascinating!!

  • morgancarrie

    jason_ So glad you posted that, or I would have missed it! Thanks. =)

  • markwschaefer CarrieMorgan  Amen.

  • Is there a book out there that you haven’t written yet, Mark?

  • BTW, here is a link to the Content Shock article: http://www.businessesgrow.com/2014/01/06/content-shock/

  • markwschaefer  Thanks!

  • Here’s one I’ve been pondering for a while. There’s always been this belief that “quality content” floats to the top, but the enormous popularity of sites like Buzzfeed, Upworthy, and ViralNova seems to turn that idea firmly on its ear.  The quizzes and such seem to go way, way further in social than the most well-written and cogently argued blog posts. 

    With that in mind, how do you reconcile these two contradictions?

  • lizreusswig markwschaefer  Great analogy…

  • belllindsay  I literally have so many ideas I can’t get them out fast enough!  Usually, the blog will do, but sometimes I need to tell a longer story so books will probably always have a role somewhere for me but who knows. I’m adaptable to new platforms too!

  • Well, folks, it’s about time to wrap this up. Super duper special thanks to markwschaefer, and to all of you for being here. Everyone get out there and snap up his book, and come on back and add questions or comments until midnight for a chance to win a copy.

  • belllindsay markwschaefer  Thank you so much for joining us Mark!!!

  • belllindsay markwschaefer  Thank you, Mark!  And of course thanks to Spin Sucks Team, too! 🙂

  • markwschaefer  Thank you for sharing your knowledge with us Mark.

  • markwschaefer I think romance is next for you. 😉

  • jasonkonopinski  This made me wonder if Charlie Rose’s ratings are higher than say, The Kardashians?

  • belllindsay Oh, a natural fit!!

  • Thanks for the great conversation every one.

  • Thank you, Mark and the great SpinSucks team! Great convo!

  • jason_

    morgancarrie Happy to help!

  • aimeelwest

    LauraPetrolino aimeelwest ginidietrich markwschaefer  That is what we think it is too..

  • aimeelwest

    Thank you for your time Mark! Now go soak those fingers 🙂

  • jonmikelbailey  I CAN HEAR YOU!

  • Ladies and gentlemen, we have our winners. amandalgant and aimeelwest! Amanda, I have your address. Aimee, I’ll shoot you a note.

  • amandalgant

    ginidietrich amandalgant aimeelwest  I’m so excited! Especially since it’s markwschaefer book. Thanks, Team SpinSucks and Mark!

  • aimeelwest

    ginidietrich amandalgantaimeelwestWOW!! I wondered if this was why you wanted my address. Oh I am so excited! Now I can give the copy I have on order to a friend 🙂 Thank you Spin Sucks and Mark!

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