Comments on: Memes and Marketing: Sell it Like You Meme it!

By: How @IKEACanada missed an opportunity to make the internet go Bananas

How @IKEACanada missed an opportunity to make the internet go Bananas — Thu, 13 Dec 2012 23:35:20 +0000

[...] the emergence of memes and understand how you can use this cultural phenomena to your advantage. Whether it’s a [...]

By: SteamFeed - 12 Ways to Get Social in 12 Days

SteamFeed - 12 Ways to Get Social in 12 Days — Thu, 13 Dec 2012 13:35:12 +0000

[...] for the day. It gets you thinking. I also am an epic fan of memes and found this article about marketing with memes extremely helpful. Memes are delicate. But bonafide winners if you do it right. You MUST contact [...]

By: ThomasFord

ThomasFord — Wed, 12 Dec 2012 23:25:35 +0000

Terence, As long as your meme reflects the humor and tone of your company, I don’t think it would backfire. Of course, you have to be careful with copyrighted material. Virgin’s use of the ‘Success Kid’ is a good example of how adopting a meme as your own can be both effective and stir up legal trouble. Regarding ridicule, however, I think it’s simply a matter of choosing a meme and subject that are in line with your company’s outlook and values.

By: terence.stephens

terence.stephens — Wed, 12 Dec 2012 06:02:59 +0000

I’m curious if you see this backfiring? As fast as meme’s go viral, I could see a sincere effort to influence this spinning out of control and end with a lot of ridicule going viral.

Of course as long as it hits your target customer, I guess the other attention wouldn’t be a big deal.

Who knows, maybe ridicule about my pessimism will go viral.

By: kateupdates

kateupdates — Wed, 12 Dec 2012 03:31:33 +0000

Great round up and explanation! Thank you for sharing.

By: barrettrossie

barrettrossie — Wed, 12 Dec 2012 03:00:31 +0000

Well done, Thomas, thanks!

By: ClayMorgan

ClayMorgan — Tue, 11 Dec 2012 22:21:44 +0000

Thomas, thank you for sharing this. In my view, writing a meme is much like writing a headline – some folks have it and some don’t. However, I think your advice to keep it casual and not try to hard is best – the best and most memorable memes are fun memes.