Comments on: Metrics and Tools Used for Social Media Effectiveness http://spinsucks.com/social-media/metrics-and-tools-used-for-social-media-effectiveness/ Professional Development for PR and Marketing Pros Wed, 22 May 2013 12:02:49 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Six Easy Steps for Measuring Marketing by @BGPLLC | Spin Sucks http://spinsucks.com/social-media/metrics-and-tools-used-for-social-media-effectiveness/#comment-62583 Six Easy Steps for Measuring Marketing by @BGPLLC | Spin Sucks Mon, 20 Jun 2011 17:01:54 +0000 http://www.spinsucks.com/?p=2956#comment-62583 [...] Measurement is an ongoing topic at Spin Sucks; one that Gini Dietrich and the team of guest bloggers discuss at length. [...]

]]> By: Proving You Can Measure Social Media | Soulati - 'TUDE! http://spinsucks.com/social-media/metrics-and-tools-used-for-social-media-effectiveness/#comment-55320 Proving You Can Measure Social Media | Soulati - 'TUDE! Tue, 19 Apr 2011 11:04:40 +0000 http://www.spinsucks.com/?p=2956#comment-55320 [...] you have to decide your goals, then you decide what to measure.” Hey, Gini Dietrich says it right here and then tells you how. Here  Mack Collier gives you some specific measurements you can make [...]

]]> By: JohnRobbins http://spinsucks.com/social-media/metrics-and-tools-used-for-social-media-effectiveness/#comment-26444 JohnRobbins Tue, 17 Aug 2010 19:01:25 +0000 http://www.spinsucks.com/?p=2956#comment-26444 I wish I had your wish to never get myself in that deep!

Hi Gini
I hope your wish comes true for you.
JohnRobbins.

]]> By: Gini Dietrich http://spinsucks.com/social-media/metrics-and-tools-used-for-social-media-effectiveness/#comment-26136 Gini Dietrich Sun, 15 Aug 2010 19:51:27 +0000 http://www.spinsucks.com/?p=2956#comment-26136 Craig, I feel the same way every time YOU blog!

]]> By: Gini Dietrich http://spinsucks.com/social-media/metrics-and-tools-used-for-social-media-effectiveness/#comment-26135 Gini Dietrich Sun, 15 Aug 2010 19:51:03 +0000 http://www.spinsucks.com/?p=2956#comment-26135 I totally agree with you, Jon. Anything by Avinash Kaushink is brilliant and worth the read…especially as you’re trying to figure out how web analytics ties back to your business goals.

]]> By: Gini Dietrich http://spinsucks.com/social-media/metrics-and-tools-used-for-social-media-effectiveness/#comment-26134 Gini Dietrich Sun, 15 Aug 2010 19:50:09 +0000 http://www.spinsucks.com/?p=2956#comment-26134 I wish I had your wish to never get myself in that deep!

]]> By: JohnRobbins http://spinsucks.com/social-media/metrics-and-tools-used-for-social-media-effectiveness/#comment-25832 JohnRobbins Fri, 13 Aug 2010 18:26:43 +0000 http://www.spinsucks.com/?p=2956#comment-25832 “most businesses are doing a mixture of traditional and online marketing – PR, direct mail, email marketing, advertising, trade shows, etc.”

Your Right Gini. Any business that’s doing all of that – and – more, definitely needs metrics or measurement tools. And! A staff. “Especially” for direct mailing, traditional advertising, trade shows and anything else that can’t be tracked with a tool.
Yikes! I hope I never get myself in that deep.
Thanks for allowing my thoughts.
JohnRobbins

]]> By: Craig Jarrow http://spinsucks.com/social-media/metrics-and-tools-used-for-social-media-effectiveness/#comment-25819 Craig Jarrow Fri, 13 Aug 2010 17:09:28 +0000 http://www.spinsucks.com/?p=2956#comment-25819 Gini-

Every time I think I know it all… (just kidding)…

You mention some nugget to help me out…

Going to check out Google Analytics “goal” features right now.

- Craig

]]> By: Jon Buscall http://spinsucks.com/social-media/metrics-and-tools-used-for-social-media-effectiveness/#comment-25775 Jon Buscall Fri, 13 Aug 2010 08:26:35 +0000 http://www.spinsucks.com/?p=2956#comment-25775 Google Analytics is brilliant, but to get the most out of it you have to create Custom Reports. Avinash Kaushink covers this in his brilliant Web Analytics 2.0.

If readers of SpinSucks haven’t checked this out yet, I personally can’t recommend it enough. It opened my eyes to the benefits of custom reporting and enabled me to improve conversion on both my own site and that of my customers.

Disclaimer: I’m in no way connected to Avinash, just a fan!

]]> By: Gini Dietrich http://spinsucks.com/social-media/metrics-and-tools-used-for-social-media-effectiveness/#comment-25704 Gini Dietrich Thu, 12 Aug 2010 21:47:41 +0000 http://www.spinsucks.com/?p=2956#comment-25704 Erik – you’re totally right about letting the tactics dictate the strategy! Bravo!

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