Comments on: Monetized Word-of-Mouth Business Models

By: Untitled Document

Untitled Document — Fri, 22 Feb 2013 14:29:19 +0000

[...] bring in 5,000 new customers to eventually retain 500 of them as current customers. That means the cost of marketing to this group goes through the [...]

By: Four Benefits of Charitable Content Strategies by @adriasaracino | Spin Sucks

Mon, 16 Apr 2012 17:00:13 +0000

[...] marketers know word-of-mouth is still a valid way of growing your business. The more loyal to your brand a customer is, the more likely he is to refer it to a friend. So [...]

By: Andrea H. | The Hypnotism Weekly

Andrea H. | The Hypnotism Weekly — Fri, 06 Apr 2012 05:05:57 +0000

@ThomHolland Well Thom, I might be a kind of white fly but imho businesses should be allowed to keep just the email and maybe the name of consumers. And nothing more. Otherwise we’ll get back to when you received unwanted advertisements with the mail because someone somewhere sold your name and address to a direct mailing company.

Which is the reason why privacy laws begun to appear everywhere. To make money most businesses always push to the limit they are allowed to have, sometimes more until they get caught so better be safe and allow no data to be stored or profiled. Unless someone agrees with it but there should be always the possibility to delete everything at will, even data the first business sent to someone else. Or stored in their US servers. Like G and FB.

It’s already enough difficult to see relevant ads based on content. There is no need to be bored all day by targeted ads, I prefer them to be a feature of sci-fi movies. Imho contextual ads work better as I’m already reading what I find interesting. But given that I’m not such a social media fan these are just my two cents.

By: ThomHolland

ThomHolland — Thu, 05 Apr 2012 22:36:46 +0000

@Andrea H. | The Hypnotism Weekly Where do you think the boundaries should be Andrea? Should businesses be able to collect whatever data they want as long as consumers get a better/cheaper product?

By: Andrea H. | The Hypnotism Weekly

Andrea H. | The Hypnotism Weekly — Thu, 05 Apr 2012 16:58:56 +0000

Interesting post. If you want my two cents I think that this personalized advertising will make advertising to die, more or less. More and more people everyday add blocking softwares like Ad block, Ghostery or Do Not Track to their browser in order to avoid being bothered by ads and tracked by Google and FaceBook. Imagine what will happen as everything you do online is used to push ads. The more corporations don’t care about privacy and aim at selling everything the more surfers will fight it.

Word of mouth is that I tell to one of my friends that a product or a website is good. If I go somewhere and I see targeted ads based on my surfing and that of friends it’s profiling and it is a completely different thing.

What do you think?

By: ginidietrich

ginidietrich — Thu, 05 Apr 2012 11:53:33 +0000

@HighwaySeo I love it!

By: ThomHolland

ThomHolland — Wed, 04 Apr 2012 23:52:54 +0000

@swagclubdaily @spinsucks lol

By: HighwaySeo

HighwaySeo — Wed, 04 Apr 2012 23:07:30 +0000

@ginidietrich I got it! Maybe we can invent a new discipline: “WOM – better than any SEO” =)

By: HighwaySeo

HighwaySeo — Wed, 04 Apr 2012 23:06:00 +0000

@ginidietrich Good Word-Of-Mouth strategy always worth more thany any SEO on a long term