Gini Dietrich

Monkeys, Ice Cream, and Everything In Between

By: Gini Dietrich | February 5, 2011 | 

Back to our regularly scheduled programming, albeit a week late. I’ve been thinking about this series and I know it’s being received well because of the traffic numbers, but I hate “Top Five Stories for Week Ending XXX.”

We need a new name. Danny Brown has Sunday Brunch. Beth Harte has Saturday Morning Reads. Lisa Barone has Weekend Coffee Links. Ingrid Abboud has SuperPost Sunday. And Mitch Joel has Six Links Worthy of Your Attention.

When we began this series, we named it Top Five Stories for SEO reasons (and because Danny hadn’t come up with something I could steal). But I hate it.

So…what’s more Gini like? What’s more Spin Sucks like? What’s more Gini + Spin Sucks + Weekly Stories = …. ??

I could just name it Monkeys, Ice Cream, and Everything In Between (because, let’s be real, monkeys and ice cream are awesome, but monkeys eating ice cream is even better), but that doesn’t really tell me what I’m about to read if I’m new here.

You tell me. What would you name the series? It runs every Friday at noon (except this week because of the Kenneth Cole fiasco) and it’s always the top five stories we think you should read.

Let’s see. I should give something to the person who comes up with the name we use.

I KNOW! The winning name will receive a copy of Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself by Kyle Lacy and and Erik Deckers.

I’ll close the ideas at midnight CT on Tuesday, Feb. 8 (two days before my birthday) and announce the winner next Friday (the day after my birthday) in this series. So have at it, the comments are yours!

While you’re thinking of something fantastic, I’ll move on to the top five stories for the week.

5. The Ultimate Productivity Blog. You’ll see. Enough said.

4. Your Digital Footprint Is Muddy. Let’s see. It’s February 5. This year, alone, we’ve had not one, not two, not three, but four companies call us because their PR firm is “too busy” to get them what they need, but they’re seen all over Facebook and Twitter. Hey fellow PR peeps! Your priorities are screwed up! Mitch Joel explains it very well in this blog post. Wait. Maybe you shouldn’t read this so we can continue getting your upset clients.

3. Leadership: Examples Are Everywhere. I love it when Randy Hall blogs. He’s so wicked smart and his lessons are easy to relate to your own career growth. In this, he discusses two leadership lessons. One from Gil Meche, the Kansas City Royals pitcher (or former pitcher, he is now) and Congressman Dennis Kucinich. Who would you rather emulate?

2. In Praise of the A-List. When I read this blog post, I tweeted Olivier Blanchard and told him to prepare for a kiss from me. It seems the pendulum is swinging for the “A-list celebrity” in the social media world. I like to tell the story of my mom, a few months ago, asking me when I’m going to write my book (I sort of have to get Project Jack Bauer launched first, but that’s beside the point). I told her I didn’t know if I wanted to anymore because everyone is writing books. She said, “Gin. You’ve wanted to write a book since you were tiny. Maybe everyone in your little bubble is writing a book, but in the real world, it’s a big deal to do it.” So I always keep that in mind in the social media bubble. Is this really important in the big scheme of things?  Will it attract the attention of our target audience?

1. Ten Things You’re Not Allowed to Say at Davos. I love this HBR blog post for many reasons, but mostly because Umair Haque calls out the hoity toity, ultra-wealthy people who attend Davos, the site of the World Economic Forum. One of my favorite quotes? “Davos is back with a bang — and it’s simply not in good taste to call it a vulgar, loutish spectacle of Ponziconomics.”

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

  • I love the idea of the name! (LOL).

    Your Digital Footprint Is Muddy – michjoel was a great read this morning. I just had this talk with a freind last week. It’s funny to me how as Joel says: “The physical world and the digital world are intrinsically connected.” but often times we ignore what that means. They had a employee call in sick for work, but around 10:00a checking in to a few places via Gowalla and checked into 10 places before 5:00p.

    Long live – Monkeys, Ice Cream, and Everything In Between

  • How about Premature Factulation? 🙂

  • Gini- Love your Mom and her amazing common sense. She is so right everyone in this SM bubble is writing a book and expects to be a NYT bestseller, well now with Seth’s Domino project perhaps that will change, who knows. But your Mom still makes an amazing point, we need to look outside our SM/SEO/PR bubble and realize there is life out there.
    I can’t wait to hear you are writing your book. Considering ‘how you get shit done’, I am sure it won’t be long.
    Will it attract the attention of the target audience? A book by Gini Dietrich, are you kidding? They will begging for a second one as soon as you finish the first, I think the question is more are you ready to attract the attention of your target audience with a book? 🙂

  • ginidietrich

    @DannyBrown Do I know you?

  • @DannyBrown Danny. I like your idea too! HA!

  • ginidietrich

    @justinthesouth People aren’t very smart, are they? I know I’ve been guilty of it a time or two – checking Twitter before returning phone calls. But I’m pretty cognizant of it.

  • ginidietrich

    @johnfalchetto I’m keeping you around – you’re really good for my ego!

  • @ginidietrich If I owe you money, no.

  • @justinthesouth Hehe, thanks Justin. 🙂

  • lisagerber

    The Friday Afternoon Wine Flight! and pick a wine to go with it. and we’ have to drink it first to make sure its ok. I know @johnfalchetto will approve of this idea.

  • ginidietrich

    @lisagerber @johnfalchetto I’m pretty sure Arment Dietrich colleagues are barred from winning. Though I really, really, really like this idea! We could even play off our wine:thirty on Friday afternoons.

  • ginidietrich

    @lisagerber Ha! I don’t know why it hyperlinked that. We should buy it!

  • lisagerber

    @ginidietrich I will donate my cash prize to charity.

  • sydcon_mktg

    How about the Friday Rewind or Friday Catch-up or Friday’s Cocktails…or Backwards Spin or Spin Rewind?

    I dont know, its snowing and Sunday…let me think I may be back with more!

  • Weekend Walkabout
    Friday Fnarkings
    Happy Hour
    Spin Snacks

  • HowieSPM

    How about:

    How the Gini Turns
    The Jack Bauer Times
    Friday in the Sky with Diamonds
    High Fiber Friday
    Friday on Fire
    Ready, Aim, Friday
    If it was only Monday

  • HowieSPM

    @DannyBrown I like Friday Fnarkings but I read in the BBC Malawi wants to ban Fnarking in Public.

  • HowieSPM

    @lisagerber @ginidietrich Does A-D have wine in a box for Friday lunch?

  • HowieSPM

    @DannyBrown @ginidietrich I think Danny is close to having enough @livefyre points to spend in the @livefyre store.

  • HowieSPM

    @DannyBrown @ginidietrich Careful. The reason Jack Bauer works for Gini is he borrowed some lunch money at loanshark rates, then couldn’t pay up.

  • @DannyBrown Someone I know (cough) also uses the term ” Intellectual Masterbation” when they need to do some head scratchin and thinking 🙂

  • Alright Gin, I’m gona’ give this a shot 🙂
    But I must warn you – I’ll be back for more rounds lol

    Happy Hour with Jack Bauer (Oh My, it rhyms lol)
    Friday Follies
    Posts Like Fine Wine
    Spin Sucks And These Rock (I had BUT before but ummm…)
    Gini’s Juicy Links
    Gini’s Bag of Treats (I wanted to say snacks but Danny used it first lol)
    Friday Falooza (sorry – imagination running wild haha)

  • @HowieSPM Damn governments.

  • @ginidietrich @lisagerber Wine Flight?! I appove Lisa, AD is becoming my favorite PR firm in the US.

  • ginidietrich

    @HowieSPM If It Was Only Monday. LOL!

  • ginidietrich

    @Griddy These are good! Crap. Now I’m going to have to decide, aren’t I?

  • Gini — It’s anguishing to not be able to come up with anything creative here. I’m trying so hard. Literally, I’m squinting really hard (concentrated face), but alas, no wheels are turning up top. I think I’m still in ‘Quil (Day and Nyquil) induced mental fog. But, I figured I’m still capable of throwing support to the great ideas below.

    I like @HowieSPM’s Ready, Aim, Friday & If it was Only Monday
    @Griddy’s Posts Like Fine Wine
    @DannyBrown’s Spin Snacks

    And I’m not sure why livefyre wasn’t auto suggesting their names. User error for sure.

    Friday Fun Bunches of Notes — If only blog posts were called Notes instead of Posts… I tried.

    Happy Sunday!!

  • Disregard the livefyre comment. It apparently worked. Again, user error.

  • AbbieF

    Ok — here goes:

    Dietrich 5
    Five Spot
    Five in Time

  • ginidietrich

    @AbbieF Nooner. LMAO!!

  • ginidietrich

    @JamesDBurrell2 You have until Tuesday so if you think of anything outside of your Quil haze, come back!

  • @JamesDBurrell2 @HowieSPM @DannyBrown I like Danny’s idea “Spin Snacks” as well – plus JB will think they’re for him hehe.

  • Tripping the Light Spin-tastic
    Friday Flare Ups
    The Social Hour
    Spin-tastic Tales
    and my favorite:
    What You Didn’t Read this Week, but Should Have!

    I tried to think of something that could incorporate Salon…the original term from the 17th & 18th Centuries where an inspiring host (much like you, @ginidietrich ) would gather together folks to educate through conversation (much like this blog). Perfect! But nothing coming to me on how to make that catchy and not appear like the hair-oriented version of the word. 🙂

    Good Luck!

  • @ginidietrich I’d love that book but shipping it to Beirut will be kinda costly for ya hahaha. So if I win – a thank you will be more than enough :). Or I’ll give you another address in North America :).

  • HowieSPM

    @johnfalchetto @ginidietrich @lisagerber I agree John. Though I first thought A-D was primarily a Blogging Service to come earn @livefyre points, after enough time here, I learned the do PR too! And they have some smart people and one amazing dog. Plus with wine now served at lunch as a perk and secret projects going on. Wow! I am very impressed to say the least.

  • HowieSPM

    @ginidietrich @Griddy @DannyBrown Does Gini’s Mom know she uses words like Crap?

  • HowieSPM

    @Griddy @JamesDBurrell2 @DannyBrown Hey James can you share your Quil with me. I often need something stronger than Green Tea after visiting here.

  • HowieSPM

    Just realized that photo is a bit risque LOL

  • @HowieSPM @Griddy @DannyBrown I know this guy… but he lives in Charleston, so I’ll see what he says about shipping. Fair prices, and good stuff…. let me tell ya, gooood stuff (so good it required extra o’s), I was on an 8 day binge — got the nice beard and puffy eyes to show for it. But I’m clean now.

  • ginidietrich

    @EricaAllison Ohhhh…I like Salon somehow. Hmmm…

  • ginidietrich

    @HowieSPM Is not! I’d totally share my ice cream with a monkey, if I had one.

  • ginidietrich

    @HowieSPM @Griddy @DannyBrown Shhhh! My mom might be reading this!

  • @ginidietrich @HowieSPM @Griddy If so, I hope she hasn’t seen what’s written about you in the Smithsonian gents room…

  • ValerieSimon

    Can’t resist playing along 🙂

    Spin Sucks Speakeasy
    Spin Sucks Friday Fantasy Blog Picks

    So many fun ideas from your community… liking DB’s Spin Snacks. Between that and all the talk of ice cream, I’m getting rather hungry, actually 🙂

  • ginidietrich

    @ValerieSimon Snacks, ice cream and wine. You can find it all here!

  • I think everyone is watching the Super Bowl except for me lol

    More of my wacky thoughts:
    The Fantastic 5
    Friday and the Fantastic Few (or 5)
    Spin Sucks POW! (POW could stand for: Posts of Worth, Power Posts)
    or Gini’s POW WOW!
    The Noon Boost(ers)
    SpinBusters (lots of play on words here)

    If these suck – my excuse is that it’s late 😉
    If these don’t suck – my excuse is that it’s late lol

  • Posted for 13 hours and I can stake a claim for “My High Five”? Must not be any good ,then. I’ll try again tomorrow

  • How about Sucks Says? Nice little opportunity there to add some commentary as well as the all-important links. Plus if you read it in a UK drawl it sounds suspiciously like… Well, like what you inspire!


  • KenMueller

    Five for Friday.
    The Weekend Getaway
    Spin Sucks But Friday Rocks
    Gini Has a Blog, But All I Got Was This Stupid Post Title.

  • KenMueller

    Oooh, wait. I know how to get TONS of hits every Friday.

    Just call the post: Justin Bieber!

  • minutrition

    Gini’s Mind Mined

  • sydcon_mktg

    OK, here are some other suggestions:

    Spin Digest
    Spin Index
    Spin Replay/Gini’s Replay
    Gini’s Rewind

  • DrVinceRoberts

    Hi Gini,
    TBIF (Thank Blog It’s Friday)
    TBIF: week in review
    Spin Sucks: TBIF

    that’s what i got. good luck and keep it up!

  • @sydcon_mktg Love SpinCycle! Thought of that one last night (great minds…:-)

  • sydcon_mktg

    @EricaAllison Well, I thought its recycling the weeks spin, and Gini loves her bike…and the spincycle on the washing machine flushes out the water, and Gini is flushing out the the not so good articles and highlighting the good ones!

  • swagclub

    wwad?—- what would arment do?

  • jdkimple

    Weekly Throwdown
    We did all the hard work for you, you just have to read
    Mind Field
    Peanut Butter & Bananas

    … That’s all I’ve got for now.

  • Maybe this one: Gin and topics.?

  • Hi Gini! I’ll throw these out and see if anything sticks:

    The Weekly Web-o-Rama
    Gini’s Weekly Hot and Not
    Latte & Links
    The Web Wrangler
    Food for the Curious Brain
    A Large Order of Links: Hold the Spin
    Hot, Bothered, & Bookmarked
    Read These or Perish
    Link n’ Learn
    The Web’s Best According to Spin Sucks

  • Bemkes

    Pure Ginious

  • ginidietrich

    @Bemkes Ha! Love it!!

  • ginidietrich

    @WordsDoneWrite There are so many of these that made me LOL! This is going to be hard!

  • ginidietrich

    @barryrsilver OMG! Brilliant!

  • ginidietrich

    @jdkimple I love, love, love “we did all the hard work for you, you just have to read.” LOL!

  • ginidietrich

    @swagclub And we could create rules like Fight Club!

  • ginidietrich

    @DrVinceRoberts TBIF!

  • ginidietrich

    @sydcon_mktg @EricaAllison LOL Jen! That was A LOT of thought!

  • ginidietrich

    @minutrition Ohhh! And nice alliteration!

  • ginidietrich

    @KenMueller Oy.

  • ginidietrich

    @KenMueller O! M! G! LOL!! Gini Has a Blog, But All I Got Was This Stupid Post Title.

  • ginidietrich

    @DaveThackeray Sucks Says with a UK drawl. You may have to help me practice.

  • ginidietrich

    @Griddy There are so many inappropriate things I want to say right now, but it’s not even 8 a.m. so I’m going to let it be.

  • @ginidietrich @Griddy No, the idea is to comment before your filtering mechanisim is fully functional.

  • The Real Spin of the Week
    Your 5-Alive for the Week
    5 Happy Hour Specials for the Week of ____
    Spin Sucks’ 5 Happy Hour Specials
    Gini’s Favorite Cocktail’s of the Week
    The Gini (or Arment-Dietrich) Book of Weekly Records
    The Spin Stuck Weekly

    Ok I think it’s time to get back to work…I would add something about monkeys but since it’s in your title already I will refrain haha.

  • sydcon_mktg

    @ginidietrich @EricaAllison You shouldve seen how much thought I put into naming our kids! LOL!!

  • jasonwilliamsIN

    Weekly Scoop
    Monkey’s Weekly Scoop
    Weekly Scoop of Monkeys
    Funday Sundae
    Flavors of the Week
    Weekly Spin Cycle
    Friday Spinner
    Friday Spin Cycle
    Gini’s Homemade Spin
    It’s a Top 5 Somewhere

  • ginidietrich

    @jasonwilliamsIN I think anytime you can use monkeys, you have a winner!

  • ginidietrich

    @rachaelseda You know I looooooooooooooove monkeys! And did jasonverhoosky just accuse the two of us screwing around on Twitter?

  • KevinVandever

    Weekly Apevine
    The Prime Eight (You’ll need three more stories a week)
    Spin No Evil
    Not The Missing Links

    Before You Catch That Last Train to Clarksville: Top Five Storys of the Week.

    Five for the Road
    Top Five at Five (If you live in Sydney)
    High Noon Rundown

  • ginidietrich

    @KevinVandever Kev, you never disappoint! xoxo

  • KevinVandever

    @ginidietrich @KevinVandever Thanks! I even made myself chuckle with the Monkees reference 🙂

  • 3HatsComm

    @ginidietrich Too many good suggestions here, hope I don’t duplicate. Only thing different: This Week in Spin that doesn’t Suck, since you usually pick the best links to share. FWIW.

  • ginidietrich

    @3HatsComm I have to make a decision now and there are too many really good ones!

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