Gini Dietrich

Monkeys, Ice Cream, and Everything In Between

By: Gini Dietrich | February 5, 2011 | 

Back to our regularly scheduled programming, albeit a week late. I’ve been thinking about this series and I know it’s being received well because of the traffic numbers, but I hate “Top Five Stories for Week Ending XXX.”

We need a new name. Danny Brown has Sunday Brunch. Beth Harte has Saturday Morning Reads. Lisa Barone has Weekend Coffee Links. Ingrid Abboud has SuperPost Sunday. And Mitch Joel has Six Links Worthy of Your Attention.

When we began this series, we named it Top Five Stories for SEO reasons (and because Danny hadn’t come up with something I could steal). But I hate it.

So…what’s more Gini like? What’s more Spin Sucks like? What’s more Gini + Spin Sucks + Weekly Stories = …. ??

I could just name it Monkeys, Ice Cream, and Everything In Between (because, let’s be real, monkeys and ice cream are awesome, but monkeys eating ice cream is even better), but that doesn’t really tell me what I’m about to read if I’m new here.

You tell me. What would you name the series? It runs every Friday at noon (except this week because of the Kenneth Cole fiasco) and it’s always the top five stories we think you should read.

Let’s see. I should give something to the person who comes up with the name we use.

I KNOW! The winning name will receive a copy of Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself by Kyle Lacy and and Erik Deckers.

I’ll close the ideas at midnight CT on Tuesday, Feb. 8 (two days before my birthday) and announce the winner next Friday (the day after my birthday) in this series. So have at it, the comments are yours!

While you’re thinking of something fantastic, I’ll move on to the top five stories for the week.

5. The Ultimate Productivity Blog. You’ll see. Enough said.

4. Your Digital Footprint Is Muddy. Let’s see. It’s February 5. This year, alone, we’ve had not one, not two, not three, but four companies call us because their PR firm is “too busy” to get them what they need, but they’re seen all over Facebook and Twitter. Hey fellow PR peeps! Your priorities are screwed up! Mitch Joel explains it very well in this blog post. Wait. Maybe you shouldn’t read this so we can continue getting your upset clients.

3. Leadership: Examples Are Everywhere. I love it when Randy Hall blogs. He’s so wicked smart and his lessons are easy to relate to your own career growth. In this, he discusses two leadership lessons. One from Gil Meche, the Kansas City Royals pitcher (or former pitcher, he is now) and Congressman Dennis Kucinich. Who would you rather emulate?

2. In Praise of the A-List. When I read this blog post, I tweeted Olivier Blanchard and told him to prepare for a kiss from me. It seems the pendulum is swinging for the “A-list celebrity” in the social media world. I like to tell the story of my mom, a few months ago, asking me when I’m going to write my book (I sort of have to get Project Jack Bauer launched first, but that’s beside the point). I told her I didn’t know if I wanted to anymore because everyone is writing books. She said, “Gin. You’ve wanted to write a book since you were tiny. Maybe everyone in your little bubble is writing a book, but in the real world, it’s a big deal to do it.” So I always keep that in mind in the social media bubble. Is this really important in the big scheme of things?  Will it attract the attention of our target audience?

1. Ten Things You’re Not Allowed to Say at Davos. I love this HBR blog post for many reasons, but mostly because Umair Haque calls out the hoity toity, ultra-wealthy people who attend Davos, the site of the World Economic Forum. One of my favorite quotes? “Davos is back with a bang — and it’s simply not in good taste to call it a vulgar, loutish spectacle of Ponziconomics.”

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.


@ginidietrich Too many good suggestions here, hope I don't duplicate. Only thing different: This Week in Spin that doesn't Suck, since you usually pick the best links to share. FWIW.


Weekly Apevine
The Prime Eight (You'll need three more stories a week)
Spin No Evil
Not The Missing Links

Before You Catch That Last Train to Clarksville: Top Five Storys of the Week.

Five for the Road
Top Five at Five (If you live in Sydney)
High Noon Rundown


Weekly Scoop
Monkey's Weekly Scoop
Weekly Scoop of Monkeys
Funday Sundae
Flavors of the Week
Weekly Spin Cycle
Friday Spinner
Friday Spin Cycle
Gini's Homemade Spin
It's a Top 5 Somewhere


The Real Spin of the Week
Your 5-Alive for the Week
5 Happy Hour Specials for the Week of ____
Spin Sucks' 5 Happy Hour Specials
Gini's Favorite Cocktail's of the Week
The Gini (or Arment-Dietrich) Book of Weekly Records
The Spin Stuck Weekly

Ok I think it's time to get back to work...I would add something about monkeys but since it's in your title already I will refrain haha.


Hi Gini! I'll throw these out and see if anything sticks:

The Weekly Web-o-Rama
Gini's Weekly Hot and Not
Latte & Links
The Web Wrangler
Food for the Curious Brain
A Large Order of Links: Hold the Spin
Hot, Bothered, & Bookmarked
Read These or Perish
Link n' Learn
The Web's Best According to Spin Sucks


Weekly Throwdown
We did all the hard work for you, you just have to read
Mind Field
Peanut Butter & Bananas

... That's all I've got for now.


wwad?---- what would arment do?


Hi Gini,
TBIF (Thank Blog It's Friday)
TBIF: week in review
Spin Sucks: TBIF

that's what i got. good luck and keep it up!


OK, here are some other suggestions:

Spin Digest
Spin Index
Spin Replay/Gini's Replay
Gini's Rewind


Oooh, wait. I know how to get TONS of hits every Friday.

Just call the post: Justin Bieber!


Five for Friday.
The Weekend Getaway
Spin Sucks But Friday Rocks
Gini Has a Blog, But All I Got Was This Stupid Post Title.


How about Sucks Says? Nice little opportunity there to add some commentary as well as the all-important links. Plus if you read it in a UK drawl it sounds suspiciously like... Well, like what you inspire!



Posted for 13 hours and I can stake a claim for "My High Five"? Must not be any good ,then. I'll try again tomorrow


I think everyone is watching the Super Bowl except for me lol

More of my wacky thoughts:
The Fantastic 5
Friday and the Fantastic Few (or 5)
Spin Sucks POW! (POW could stand for: Posts of Worth, Power Posts)
or Gini's POW WOW!
The Noon Boost(ers)
SpinBusters (lots of play on words here)

If these suck - my excuse is that it's late ;)
If these don't suck - my excuse is that it's late lol


Can't resist playing along :)

Spin Sucks Speakeasy
Spin Sucks Friday Fantasy Blog Picks

So many fun ideas from your community... liking DB's Spin Snacks. Between that and all the talk of ice cream, I'm getting rather hungry, actually :)


Tripping the Light Spin-tastic
Friday Flare Ups
The Social Hour
Spin-tastic Tales
and my favorite:
What You Didn't Read this Week, but Should Have!

I tried to think of something that could incorporate Salon...the original term from the 17th & 18th Centuries where an inspiring host (much like you, @ginidietrich ) would gather together folks to educate through conversation (much like this blog). Perfect! But nothing coming to me on how to make that catchy and not appear like the hair-oriented version of the word. :-)

Good Luck!


Ok -- here goes:

Dietrich 5
Five Spot
Five in Time


Gini -- It's anguishing to not be able to come up with anything creative here. I'm trying so hard. Literally, I'm squinting really hard (concentrated face), but alas, no wheels are turning up top. I think I'm still in 'Quil (Day and Nyquil) induced mental fog. But, I figured I'm still capable of throwing support to the great ideas below.

I like @HowieG's Ready, Aim, Friday & If it was Only Monday
@Griddy's Posts Like Fine Wine
@Danny Brown's Spin Snacks

And I'm not sure why livefyre wasn't auto suggesting their names. User error for sure.

Friday Fun Bunches of Notes -- If only blog posts were called Notes instead of Posts... I tried.

Happy Sunday!!

ginidietrich moderator

@3HatsComm I have to make a decision now and there are too many really good ones!

ginidietrich moderator

@jdkimple I love, love, love "we did all the hard work for you, you just have to read." LOL!


@EricaAllison Well, I thought its recycling the weeks spin, and Gini loves her bike...and the spincycle on the washing machine flushes out the water, and Gini is flushing out the the not so good articles and highlighting the good ones!

ginidietrich moderator

@KenMueller O! M! G! LOL!! Gini Has a Blog, But All I Got Was This Stupid Post Title.

ginidietrich moderator

@Griddy There are so many inappropriate things I want to say right now, but it's not even 8 a.m. so I'm going to let it be.

ginidietrich moderator

@HowieG Is not! I'd totally share my ice cream with a monkey, if I had one.


@HowieG @Griddy @Danny Brown I know this guy... but he lives in Charleston, so I'll see what he says about shipping. Fair prices, and good stuff.... let me tell ya, gooood stuff (so good it required extra o's), I was on an 8 day binge -- got the nice beard and puffy eyes to show for it. But I'm clean now.


Disregard the livefyre comment. It apparently worked. Again, user error.


  1. […] It’s time to chose a Top Five contest winner. And I don’t know what to do. There are SO MANY great ideas…and some that won’t […]

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