Lindsay Bell

Join Neal Schaffer for a Special Author Q&A Today

By: Lindsay Bell | June 18, 2014 | 
137

Neal SchafferBy Lindsay Bell-Wheeler

Today’s Q&A guest is a bit of a social media mover and shaker.

Not only a best selling author, whose previous social media books include Maximizing LinkedIn for Sales and Social Media Marketing and Windmill Networking: Maximizing LinkedIn, he’s also a Forbes Top 50 Social Media Power Influencer, and the creator of the the social media business blog, Maximize Social Business.

What would a global social media speaker who teaches at Rutgers University have to teach you about social media marketing and social media for business?

Well, as it turns out, a lot!

Neal Schaffer’s success is a walking testament to the “everyone’s using social” statement.

But, is everyone using it in the best way to benefit their brands?

According to Schaffer, and what he maps out in his latest book Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success, the answer is a hearty NO.

Instead, many organizations toss a bunch of time and money at social activities and then sit back and hope for the best. But in so doing, they’ve forgotten a key component: Strategy.

They are also failing at figuring out that elusive golden goose – their ROI when it comes to social media efforts (cue Gary Vee…ROI of your mother joke!).

Without the hard data to illustrate how good or bad their current social media engagement has been performing, there simply can’t be effective social media.

So, where do you start? How do you create an internal plan that is clear and concise? How do you get everyone on board? Do you really need to spend a huge chunk of change on a social media guru consultant?

Today’s author Q&A guest can answer those questions for you, and many more.

Today’s Author Q&A with Neal Schaffer

At noon ET (that’s 11:00 CT, 10:00 MT, and 9:00 PT for those of you who can’t do time zones), Neal will be here to answer any and all of your questions.

In order to participate, all you have to do is:

  • Make sure you have a Livefyre account or be ready to sign in with one of your social networks.
  • Set a reminder for noon ET today.
  • Order the book so you can support Neal and get your learn on.
  • Create a list of questions (if you haven’t read the book, you can bribe Gini and she’ll write some for you!).
  • Come back here, scroll to the bottom, and write a comment in the form of a question. As soon as you hit “post comment,” Neal will see it and reply to you. You can even join the conversation around questions others are asking, if you like.

We’ll be here for an hour so you can join us the entire time or step in and out during the hour. It’s entirely up to you; just make sure you’re here before 12:59.

Win a Copy

Those of you who participate in today’s author Q&A (even if you’re late to the party, but not if you’re an Arment Dietrich employee) will be entered into a random drawing for a free copy of the book.

Don’t forget – you have to actually leave a comment, ask a question, or participate in the chat to be entered in the drawing. Otherwise we won’t know you were here.

Get ready with your questions and join the conversation. And don’t fear! If you missed the live portion of this, we’ll keep the drawing open until midnight PT so you still have time to get in your questions.

Former Guests and Who’s Next

For former guests, check out Margie ClaymanSarah RobinsonMark StoryBeth HaydenSarah EvansStanford SmithChris BroganC.C. ChapmanMitch JoelDanny BrownChuck HemannMichael BritoDJ WaldowTom MartinAhava LeibtagJay Baer, Shel Israel, Mark SchaeferGini DietrichRob Biesenbach, and Steve McKee.

And following are the dates for the next few months, so mark your calendars!

Same bat time, same bat channel.

About Lindsay Bell


Lindsay Bell is the content director at V3 Marketing, and works in Toronto. A former TV producer, she’s a strong advocate of three minutes or less of video content. She has a cool kid, a patient husband, two annoying cats, and Hank Dawge, a Vizsla/Foxhound/moose hybrid. Ok, maybe not moose.

  • I think I’ll be dining beachside with something cold and slushy in hand at noon EST so I am sorry to miss it!! Have a great q&a everyone — will read up afterwards and undoubtedly learn something.

  • biggreenpen Come on, where are your priorities!!!

  • biggreenpen Oh man I am SO jealous! LOL

  • NealSchaffer

    Looking forward to all of your questions!

  • EARLY!

  • NealSchaffer

    ClayMorgan Greetings!

  • NealSchaffer ClayMorgan Clay AND Neal are here early. What a couple of keeners! 😉

  • Set your watches, folks. Four more minutes!

  • Hi NealSchaffer, and welcome to our Q&A, thanks for being here. I wanted to start with this question: Why social media? What about it compelled you to devote your career to it? Why do you love it so?

  • aimeelwest

    Good Afternoon every one! biggreenpen have a drink for me! I’ll be popping in and out.

  • belllindsay NealSchaffer ClayMorgan HR!

  • Hello, hello, hello from Maine!

  • Neal, LinkedIn has been undergoing A LOT of changes as of late. How do you think this has affected the platform overall and it’s usefulness?

  • NealSchaffer

    belllindsay Thanks for having me! Why social media? I started using social media as a tool back in early February of 2008 and really haven’t looked back. My career before social media was in sales and marketing, so I’ve always enjoyed interacting with people and making new friends. Isn’t that what social media is all about? 😉

  • NealSchaffer

    aimeelwest Hi Aimee!

  • NealSchaffer

    LauraPetrolino Greetings from Southern California!

  • LauraPetrolino It sure seems to be becoming more and more “Facebooky”.

  • NealSchaffer When I transitioned from TV producing to marketing/communications, you were one of the *first* people I discovered and learned from. #Truestory

  • belllindsay suck up

  • ClayMorgan LOL TV land does that to a person!!

  • NealSchaffer LauraPetrolino Oh, it must be so nice there!!

  • NealSchaffer

    LauraPetrolino I think LinkedIn keeps getting better and better! Certainly they are trying to compete with the other social networks for mindshare, but its core function of being a professional’s phone book of sorts still makes it the greatest gift for sales professionals and recruiters. As for marketers, LinkedIn is getting more and more eyeballs and many companies are having success with Company Pages, Groups, and Ads, so I wouldn’t take my foot off the gas pedal vis a vis LinkedIn strategy 😉

  • ClayMorgan LauraPetrolino It really is, and it’s made me dislike it even more than I already had, if I’m being honest.

  • NealSchaffer

    ClayMorgan LauraPetrolino Yes, Clay, unfortunately LinkedIn has to compete with other social networks – and also have to satisfy shareholders, right?

  • aimeelwest

    I feel the same way belllindsay 

    ClayMorgan LauraPetrolino

  • NealSchaffer

    belllindsay ClayMorgan LauraPetrolino I prefer a data-driven approach to social and try not to get personal or emotional about any particular network. If the data proves its value, we have to be on the platform for our clients and ourselves, right?

  • NealSchaffer ClayMorgan LauraPetrolino It’s always those rotten shareholders.

  • NealSchaffer

    belllindsay NealSchaffer ClayMorgan LauraPetrolino LOL!

  • NealSchaffer

    KEEP THE QUESTIONS COMING!!!

  • NealSchaffer Woohoo I love your spirit! LOL

  • Do you have any suggestions for content marketers on how to use the LinkedIn publishing platform to tie into their other content creation strategies? Different focus?

  • NealSchaffer ClayMorgan LauraPetrolino They do indeed. I just find it interesting that there is more and more of a similar “feel” between my Facebook, Twitter and LinkedIn feeds.

  • belllindsay NealSchaffer We can’t keep up with you Neal! Like a little Q&A Ninja!

  • Can you briefly outline for us how much time and energy you put into the planning and strategy part of your social media marketing efforts?

  • What’s the biggest mistake you think people are making with their social media strategy today?

  • If a social media strategy is so easy, why isn’t everyone doing it already? What are they missing in getting from “We need social” to “We’re doing social, now what?”

  • NealSchaffer

    LauraPetrolino Definitely a professional, resourceful, utilitarian focus. VERY different than what you would do on Facebook. So, for B2B companies this is a natural, for B2C companies it definitely takes some tweaking!

  • NealSchaffer LauraPetrolino What do you think the ultimate impact of opening up the LinkedIn publishing will be? Is this opportunity, or yet another challenge by having to compete against even more content for eyeballs?

    I do personally think it is one of the things that will help set it apart.

  • NealSchaffer LauraPetrolino Interesting. So, you still feel LinkedIn is “buttoned up”, even with their increased focus on content and sharing?

  • NealSchaffer belllindsay ClayMorgan LauraPetrolino But, but, EMOTION!!! 😉

  • NealSchaffer

    Eleanor Pierce Hi Eleanor! I’m a little different in that social media literally is my business. And, to be honest with you, like other social media consultants will tell you, I never find enough time to implement everything I do.

    I cover my planning and strategy on a roughly daily and weekly basis – probably not spending more than a few minutes a day or a half-hour a week. I do deeper dives into planning and strategy on a monthly basis probably spending an hour.

    For me, my strategy and planning efforts primarily come down to decisions regarding content creation and platforms. Hope this makes sense!

  • NealSchaffer Eleanor Pierce The cobbler’s children have no shoes.

  • NealSchaffer

    LauraPetrolino The biggest mistake I think is that most people/companies really don’t have a strategic approach to social. Perhaps they are doing the same things they did a year or two ago despite the fact that social has changed, or perhaps they never aligned their social objectives with business objectives and thus are just spinning their wheels without maximizing the true potential of social ROI.

  • Big topic, but, I’m curious about your thoughts on paid vs. organic social (and I have to admit I haven’t read your book yet, I don’t know how much you dig into this in the book). How widely are you recommending paid strategies be incorporated into their organic strategies?

  • NealSchaffer

    belllindsay Many are doing social because everyone else is doing or it or they feel the need to do it because it is becoming mainstream. I have clients that have a few employees doing their social, but with all of the money being spent, they really don’t know if they are spending too little or too much! That’s because they never tied a business objective to social. I think another issue is that many executives still don’t really understand social deeply enough. I wrote my book to address both of these issues!

  • aimeelwest

    Eleanor Pierce I was just about to ask the same question. I know people who spend a fortune on facebook advertising.

  • NealSchaffer What should their main business objective be? Audience? Reach? Reputation? Conversions?

  • NealSchaffer LauraPetrolino AMEN!!!

  • aimeelwest Eleanor Pierce Yup, great question.

  • aimeelwest Eleanor Pierce LinkedIn, too – you can target right down to a specific company

  • NealSchaffer

    Eleanor Pierce My book was written a year ago, but at that time I was already talking about how Paid Social is one of the most under-utilized yet effective methods of social media marketing. The problem with social media is that it relies on people to create content and engage. Paid Social allows your organization to truly scale. At a minimum, in the book, I recommend companies to consider using Paid Social to ensure they reach monthly or quarterly goals for whatever objective (reach, click-throughs, etc.) they have.

  • NealSchaffer

    KEEP THOSE QUESTIONS COMING!  WE STILL HAVE 45 MINUTES LEFT!!!

  • I know in the book, you talk about the relationship between blogging and social media. I think sometimes people have a hard time figuring out where to focus, can you talk about that tension a bit, and how you prioritize?

  • NealSchaffer Eleanor Pierce So, how do you differentiate between “paid social” and “buying followers” or any of the more Black Hat practices that go on in social?

  • Which of your books was your favorite to write, and why?

  • NealSchaffer

    Eleanor Pierce Two things about business blogging that I cover in the book.

    1) Your blogging objectives need to be aligned with your social media strategy objectives. If you are building community you want to invite in your fans to blog. If it’s about employee advocacy, you’ll want to invite your employees in. If neither, you can imagine how blogging for thought leadership versus lead acquisition will fundamentally be different. So start with the objectives.

    2) Once you determine your objectives, you need a way to filter out your content to make it digestible and easy for you to maintain a consistent blogging schedule. To do this I introduce the concept of content buckets to organize your content ideas. If you can pick four main categories of content around products, customer problems, markets, et. al., you now have a way of blogging on one of four categories a week, ensuring that you’ll never need to question why you’re blogging or what you need to blog about!

  • Talk to us about building brand ambassadors? What are you top tips for starting a effective brand ambassador program?

  • NealSchaffer Eleanor Pierce Any difference between those objective when talking B2B rather than B2C?

  • aimeelwest

    LauraPetrolino Great Question!

  • Top three things marketers have to do to begin to really track the ROI of their social campaigns.

  • What brands out there right now do you think are really knocking it out of the ball park with social? Likewise, which individuals?

  • belllindsay I don’t know if NealSchaffer’s answer would be the same as mine, but isn’t the line paying the network your on for their advertising tools? I’ve never done it, but my understanding is, when you buy followers, you’re not buying them from Twitter – in fact, Twitter rules prohibit it.

  • What’s your favorite case study of a business using social to really maximize their business opportunities?

  • What are some ways that larger organizations can integrate the ideas of different departments into the social strategy, beyond the PR/marketing/communications team (or wherever your company has pinned social)?

  • Eleanor Pierce NealSchaffer Ellie, if I had wanted your opinion, I would have asked you for it. 😉

  • belllindsay Eleanor Pierce NealSchaffer HAHAHAHA #Fired #OverTheLine

  • Eleanor Pierce belllindsay NealSchaffer LOL!!!

  • NealSchaffer

    LauraPetrolino Each one was different in terms of my objectives for writing them as well as where I was in my career vis a vis a social media consultant. 

    My first one, Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn was the funnest book to write because the book for me was a networking tool and thus everything was organic and free-flowing (which is probably why the book is a little on the long side!).

    My second book, Maximizing LinkedIn for Sales and Social Media Marketing, was really about establishing myself as a social media for business author and sharing my perspective on LinkedIn from a professional who has a career in B2B sales and marketing. So, in that book which I wrote in 2011, I was already talking about B2B social media marketing on LinkedIn, and although I didn’t use the terms, I did bring up the concepts of social selling and employee advocacy back then in the book.

    My most recent book, Maximize Your Social, has to be my favorite because it’s my newest book, and we are always trying to improve our work, right? This one was really a brain dump of how I create social media strategies for my clients, so it was my favorite for the reason that I was trying to share everything I knew as a professional to get to the next stage in my career as well as the fact that I brought many of my friends who blog on Maximize Social Business into the book as well.

    Sorry for the long answer. Hopefully you can see that I’m a pretty passionate person 😉

  • If you were stuck on a deserted island and could only use one social network, which one would it be?

  • what are some of the less-utilizes social tools out there? I’ve heard you talk about StumbleUpon (which I’d love to hear some of your tips on using) … are there others?

  • LauraPetrolino LOL!!!

  • LauraPetrolino To start a brand ambassador program, it comes down to understanding who your brand ambassadors, where are they in social, how they use social, and what relationship they want with you! Many choose the wrong people or don’t start with the … drumroll … strategy creation! I would almost, after finding those that are already promoting your brand in social, reach out to them and begin a conversation with them. Listen to their praise and criticism of your product. Ask them what you can be doing better. Sometimes just the act of doing this will reap enough dividends that you don’t necessarily need to be giving away a lot of freebies. It just comes down to having a sincerely _human_ approach to brand ambassadors that I see few companies having.

  • How about Reddit? Those who use it love it, for the rest of us it’s rather like intimidating, tips, tricks, advice?

  • Any thoughts on ‘the next big thing’ in social?

  • belllindsay 1) Have measurable objectives 2) Decide on the right metrics that will help them measure ROI 3) Have the right tools to help them with measurement. No shortcuts here!

  • LauraPetrolino I may or may not be scared of Reddit.

  • Mobile has obviously changed the way that people use social media? What are your best tips to make sure your social efforts are as powerful through mobile as they are desktop?

  • NealSchaffer What are your favorite tools?

  • Eleanor Pierce LauraPetrolino I’m definitely scared of Reddit

  • Can you comment about social media and how you can leverage it to directly impact sales. And I’m thinking on a personal, every day level. I need to buy the girls school supplies. I have to pick up bird seed for the feeders in the back yard. That sort of thing.

  • LauraPetrolino Eleanor Pierce I think fear is a reasonable response in this case.

  • aimeelwest

    belllindsay We have been using instagram more especially the day of events.

  • aimeelwest belllindsay I LOVE Instagram!

  • LauraPetrolino I actually covered this when I presented at #smmw14 (for those of you who attended), but I actually used big data to prove that there were certain scientific truths about effective social media marketing and proved them through showcasing a few companies in a few industries. Some of the companies I highlighted were TacoBell , RitzCarlton , MaerskLines , BarneysBeanery , Hubspot and Intel .

  • NealSchaffer LauraPetrolino TacoBell RitzCarlton MaerskLines BarneysBeanery Hubspot Intel Oh man, that sounds like an amazing presentation. Very jealous!

  • aimeelwest

    Eleanor Pierce We use StumbleUpon for all our articles. We see a fair amount of traffic from it. Certainly not as high as Facebook but still worth it to take the moment to add our articles their.

  • #hashtags? #thegood? #thebad? #theugly? What do you recommend?

  • LauraPetrolino As for individuals, being active in social for a few years its been interesting to see the relevant popularity of some rise while others have been forgotten. As far as those that have risen, I’d say they have two things in common: They consistently create great content and they are genuinely nice and engaging people. Some of these would include JayBaer , IanCleary (of RazorSocial ), and TheSalesLion .

  • aimeelwest

    LauraPetrolino aimeelwest belllindsay I am really loving it to.

  • PSA Everyone: belllindsay and Eleanor Pierce for some reason got kicked out of the site, so don’t take it personally if they don’t respond, they still love you, their browsers just don’t.

  • Thanks for your patience – I’m working through all of your questions one at a time while enjoying my morning java 😉

  • LauraPetrolino NealSchaffer TacoBell RitzCarlton MaerskLines BarneysBeanery Hubspot Intel I plan to do it again soon … stay tuned!

  • Eleanor Pierce LauraPetrolino it’s like jumping into a jock strap!

  • LauraPetrolino belllindsay Eleanor Pierce I did it.  #revengeissweet

  • LauraPetrolino There are many case studies I use in Maximize Your Social as well as in that #smmw14 presentation. There are some classic ones like Blendtec that are still relevant today. TheSalesLion obviously has a great story, and I think Hubspot does as well. I like the case studies of the underdogs, the consumer brands that aren’t as well known or B2B brands who clearly used social as a strategic platform. Sorry I can’t be any more specific because there are so many!

  • ClayMorgan LauraPetrolino belllindsay Eleanor Pierce I’m BAAAAACK

  • Eleanor Pierce ClayMorgan LauraPetrolino belllindsay Oh no! Clay, our secret plan obviously had a flaw!

  • LauraPetrolino Eleanor Pierce LOL

  • LauraPetrolino Eleanor Pierce ClayMorgan belllindsay Curses!  #planbismorevicious

  • aimeelwest Eleanor Pierce How do you use it? Just have your team like articles? Or do you use paid discovery?

  • NealSchaffer LauraPetrolino TheSalesLion No, that’s great. Looks like we all just need to go out and get the book!

  • aimeelwest

    NealSchaffer aww coffee elixer of the gods…. 🙂 black or with cream / sugar?

  • Eleanor Pierce I wrote about this in Maximize Your Social, but I begin my social media strategy consulting sessions by asking the department who hired me to bring all internal stakeholders to our first meeting and ensure we can be as inclusive of them as possible with the strategy. It requires companies to break down silos and have an open conversation internally about how your social presence can help meet many internal objectives spread across multiple departments. This is when your social media strategy is transformed from a pure marketing/communications vehicle to a true social business strategy. After initial meetings, some companies create separate social media divisions or a center of excellence or an internal task force, but the objective of finding out how to work together to make social work for the entire company is key. I cover this in the book and include an interview with Dell about their experiences here.

  • NealSchaffer LauraPetrolino JayBaer IanCleary RazorSocial TheSalesLion Good examples – All three are all about being helpful.

  • ClayMorgan LauraPetrolino Eleanor Pierce I’m back too!!

  • LauraPetrolino LOL! Well, the photo networks of Instagram and SnapChat wouldn’t be fun because there wouldn’t be much to take a picture of, right? That leaves LinkedIn, Twitter, Facebook, G+ and Pinterest. I don’t think I’d be doing much business on the deserted island and thus would leave out LinkedIn and G+ (both of which I tend to use more professionally). That leaves Facebook, Twitter and Pinterest … and this is where it gets harder. EVERYONE is on Facebook, the news breaks on Twitter and Twitter is also a repository of a lot of content shared on Pinterest and Instagram, so I wouldn’t need Pinterest. Between Facebook and Twitter … well, I might just pick Twitter because it would allow me access to all of the information I need that might be limited on Facebook. Plus, I know enough cool people on Twitter that it would allow me to remain social enough 😉 But for many other people, I could see them picking Facebook over Twitter. I’ve just been super-active on Twitter for 5 years now and love the community and the content it stands for (even though it can get spammy). Phew – that was a deep question!

  • NealSchaffer LauraPetrolino I’m with you re: the news thing and Twitter, Neal. I would definitely need that on my desert island.

  • Eleanor Pierce Yes – I use StumbleUpon as well, and it is a great traffic generator, although the value of that traffic is questionable. I use it in two ways: I thumb up everything I share to pay it forward to the community as well as use Paid Discovery for strategic blog posts similar to giving some posts a “boost” in Facebook. That combination means I don’t need to spend a lot of time but am able to generate a certain amount of constant traffic from StumbleUpon.

  • NealSchaffer LauraPetrolino Now that is a thorough answer!

  • Eleanor Pierce NealSchaffer LauraPetrolino This Schaffer guy is no slouch! 😉

  • LauraPetrolino My advice for Reddit would be to read all of the blog posts here: http://maximizesocialbusiness.com/author/jesse-aaron/

    I personally haven’t invested much time in Reddit, but I do know it can be valuable. I was recently invited to something akin to a Twitter chat on Reddit and look forward to it. Until then, there’s not much I can share. I will say, though, that part of a strategy is about deciding what NOT to do – it really is impossible to be on every platform, and it simply might not make sense, right? That’s why my strategies will rarely cover every platform – after all, how many companies have truly maximized their potential of using Facebook, Twitter, LinkedIn, Google Plus, Instagram, Pinterest – and YouTube?!?!?!?

  • NealSchaffer LauraPetrolino 100% agree.

  • belllindsay I talk in the last chapter of Maximize You Social about sticking to the “Here and Now” of social media. So few companies have maximized the potential of the “older” platforms that I would not steer them towards thinking about the future and experimenting with every new platform – unless you are 1 of the 1% of companies that are truly pioneers in social.

  • aimeelwest

    Eleanor Pierce aimeelwest We do not use the paid the discovery. We just upload a link to our articles on our page and that is it. We don’t even like other articles or do much else with it. We still see a return from it. I am sure if we used it more we would see even more of a return but for right now that works for us.

  • NealSchaffer I’m a bit of a late adopter, myself. 😉

  • LauraPetrolino 1) Make sure that your visuals are sized/optimized for mobile devices. 2) Make sure that you have a mobile-optimized website. I think these two simple things can go a long way in making sure that your mobile/social approach will be consistent with the desktop. Beyond that would be in creating apps that truly serve your mobile audience – read Youtility by Jay Baer for some great examples of brands doing that.

  • Well, NealSchaffer, you might win the trophy for the fastest Q&A author yet! LOL Thanks so much for your energy, humour, and your very thorough answers! I hope you have a beautiful day in SoCal!!

  • aimeelwest

    NealSchaffer Eleanor Pierce We also post all our articles on our Pinterest page. 

    We get some traffic from that as well.

  • belllindsay NealSchaffer Definitely an impressive typing speed on display here.

  • aimeelwest NealSchaffer And Pinterest traffic can keep paying off for a much longer time than a lot of other networks (especially Twitter and Facebook – so immediate)

  • ClayMorgan If you look at a sales cycle, it is often long and requires multiple touches. It’s not a matter of dropping a link and getting a sale. It takes time to get to know people and trust them with your business, so social is NOT the holy grail. It’s merely a new communications channel that can help you REACH more people, GET RECOGNIZED for your expertise, and provide a great opportunity to GET TO KNOW your potential customers as well as CREATE MULTIPLE TOUCHES to allow you to accelerate an online relationship. 

    I will say that I see some business people tweet about random things. You are what you tweet. So it you’re just talking about wine, you’ll attract wine drinkers to your social profiles. If you talk about how to improve lead generation using email marketing, you’ll attract those that are truly interested in that subject. 

    So it’s a combination of OUTBOUND and INBOUND.

    Does this properly answer your question?

  • LauraPetrolino Concentrate on the content/message/engagement, not the hashtags 😉

  • aimeelwest

    Eleanor Pierce NealSchaffer Exactly!

  • LauraPetrolino belllindsay Eleanor Pierce What the ?!?!?!?

  • aimeelwest NealSchaffer Tully’s Hawaiian Blend with 1 Truvia and 2 Mini-Moos 😉 Yourself?

  • belllindsay NealSchaffer My pleasure – it’s been fun! Disclaimer: I’ve been multi-tasking watching the Netherlands vs Australia World Cup match, so I probably could have typed a little bit faster 😉

  • I’m sorry I missed this. I’ll be sure to go through and read the conversation. Thanks, NealSchaffer, for joining us!

  • Thanks everyone – I hope I was able to answer all of your questions. If I didn’t feel free to get back to me – you can find me almost anywhere in social with the username “nealschaffer” . Make it a great day!

  • ginidietrich NealSchaffer My pleasure Gini! Thanks for the invitation!

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  • aimeelwest

    NealSchaffer Hazelnut / black – occasionally I will add cream.

  • aimeelwest NealSchaffer I never got into Hazelnut … will have to try again some time when I’m feeling adventurous 😉

  • aimeelwest

    My parents owned a coffee shop and we tried it all. 🙂 if you like chai latte ask for a shot of espresso it gives your chai a little ‘hello morning’ kick.

  • aimeelwest Great idea – thanks!

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