Gini Dietrich

NFL Crowdsources Videos; Increases Social Media Presence

By: Gini Dietrich | October 9, 2012 | 
45

I love football. I love everything about it. The weather, the game, the stadium…everything.

Growing up in Utah, we didn’t have a local team so we got to decide on our loyalties. My brothers were huge 49ers fans and I decided to be a Bears fan.¬†And, after moving to Chicago some 15 years later, I got myself season tickets.

But it’s not just Soldier Field that I love. I have been known to order pizza and watch football, even if Mr. D isn’t home.

It’s not normal. I realize that. In fact, according to the social media NFL predictions I did for Jeff Esposito this past week, I am in the lead for the best record (not that I’m competitive or anything).

So imagine my surprise and delight upon discovering the video montage the NFL does every Thursday night is crowdsourced.

NFL Crowdsources Videos

A couple of weeks ago, we were watching Thursday night football and Mr. D and I were trying to figure out how they get so much footage of the fans for each of the teams playing that night.

It turns out you can be a fan alongside CeeLo Green if you upload your fan video from your house, a bar, the stadium, tailgating, or wherever the heck you’re celebrating your team.

Of course, this is being done not only to market in new and different ways on the web, but to increase the social media presence of the NFL.

How to Participate

I’ve lost my chance at becoming famous through Thursday Night Football (the Bears played the first game of the season), but many of you still have the opportunity.

Still to come are:

  • Steelers
  • Titans
  • Seahawks
  • 49ers
  • Bucaneers
  • Vikings
  • Chiefs
  • Chargers
  • Colts (way to go this past Sunday, Andrew Luck!)
  • Jaguars
  • Dolphins
  • Bills
  • Saints
  • Falcons
  • Broncos
  • Raiders
  • Bengals
  • Eagles

All you have to do is choose your team, record a video, upload it to the Fanchise site, and viola! Your 15 minutes of fame.

It’s pretty stinking cool. Football, CeeLo Green, national television, social media, crowdsourcing, and you.

If you decide to upload your video, leave a comment here so I know to watch for you. Go Bears!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

Spin Sucks in Your Inbox

Leave a Reply

45 Comments on "NFL Crowdsources Videos; Increases Social Media Presence"

avatar

Sort by:   newest | oldest
jeffespo
3 years 6 months ago

Modesty is your strong suit :) They are also a content juggernaut.

ginidietrich
3 years 6 months ago

@jeffespo¬†I AM WINNING!!! I shall choose my charity carefully, but mostly can’t wait for the blog post where you announce I won!

jeffespo
3 years 6 months ago

If you do, I think that we may need a cardboard cutout @ginidietrich for the video joint.

ginidietrich
3 years 6 months ago

@jeffespo¬†Heck with that! I’ll Skype in and you can have me live!

CutlerDave
CutlerDave
3 years 6 months ago

@belllindsay Go Argos! Wait, what? @spinsucks

belllindsay
belllindsay
3 years 6 months ago

@CutlerDave LOL!! ūüėČ @SpinSucks

debdobson62
debdobson62
3 years 6 months ago

I love that you’re winning @ginidietrich¬†.¬† And I love football too!¬† Wanted to be a pro football quarterback until Mom broke my heart and told me I couldn’t because I was a girl.¬† I would upload a KC Chiefs video, but in all likelihood I would be crying this year.

ginidietrich
3 years 6 months ago

@debdobson62¬†You totally should! Do it from an Atlanta icon so people can see the Chiefs fan there. That’d be awesome!

debdobson62
debdobson62
3 years 6 months ago

Okay, now you are making me want to do it.

ginidietrich
3 years 6 months ago

@debdobson62 Do it, do it, do it!

KenMueller
3 years 6 months ago

I love this idea. When big brands like this do these sorts of things, it really lends a lot of credibility to concepts like user generated content and crowdsourcing.
 
And you’re a lot like Becky. She grew up as a major football fan in Pittsburgh, and there are nights I’ll go to bed, and she stays up to watch more football. And she mocks me and tells me I’m not a real fan.

ginidietrich
3 years 6 months ago

@KenMueller I love it, too! And it makes the opening much more enjoyable because it changes every week and it features real people.
 
I’m not going to comment on your last sentence.¬†I’m not going to comment on your last sentence.¬†I’m not going to comment on your last sentence.

HowieG
3 years 6 months ago

@ginidietrich¬†¬†@KenMueller she mocks you because you root for Phili vs Pitt. Of course you aren’t a real fan. I mean it is hard enough finding one or two in Chicago. But philly? Good luck.

magriebler
magriebler
3 years 6 months ago
On the plane home from Denver yesterday, I read this article in The Atlantic about Ed and Steve Sabol, the father-son team that invented the tropes of modern football video: color, slo-mo, miking the coach, eavesdropping on a huddle — you name it. Steve just died, but I’d bet that somewhere in football heaven he’s loving the idea of fans contributing footage. Here’s the link: http://bit.ly/OFri6E. ¬† As a kid, I thought watching the Bears was OK, but what I REALLY loved was the corny slo-mo footage of players like Sweetness floating through mid-air with the ball tucked under their… Read more »
ginidietrich
3 years 6 months ago

@magriebler LOL!! I have nothing to say to your last paragraph. I am envisioning you as a kid watching those clips. So funny!
 
Thanks for the link!

HowieG
3 years 6 months ago

@ginidietrich¬†¬†@magriebler sweetness is what Mr D calls Gini when he has done something wrong, like put Gini’s favorite cashmere sweater in the dryer, or wants permission to go out on an all nighter with the boys. And if she doesn’t respond with ‘Sure Snoogins’….he escalates to the ‘But Baby’ angle.

magriebler
magriebler
3 years 6 months ago

@HowieG @ginidietrich And here I thought we were talking about Walter Payton! Silly me.

ChatterBachs
ChatterBachs
3 years 6 months ago

Anytime you can get your fans/customers involved in the creation of a product or tied a little more closely to the community, it’s a win! Crowdsourcing video- brilliant! Go Packers!

ginidietrich
3 years 6 months ago

@ChatterBachs¬†Don’t make me ban you!

ChatterBachs
ChatterBachs
3 years 6 months ago

Okay, okay, okay… I’ll ease up…

ginidietrich
3 years 6 months ago

@ChatterBachs¬†LOL!! I have to say, I’m taking great pleasure in the Packers record right now. I have some REALLY mean friends who are Packers fans.

HowieG
3 years 6 months ago

@ginidietrich¬†¬†@ChatterBachs that division is like the baseball minor leagues but even more amateur. Like @jasonkonopinski ‘s softball beer league kind of level of football. That was the one division that played to the level of the replacement refs so far this year. In fact even @KenMueller was calling the division patsies. Not even with a capital P. Real Patsies are so much tougher than the small p patsies. In fact we can call them the pasties.

SociallyGenius
3 years 6 months ago
I can’t say go bears, but I will say that I’m intimidated (by them, not you). This ties in a lil bit with what Mark Schaefer wrote about in his Sunday post… There’s no denying social media is making the world better. The NFL crowdsourcing videos aren’t under consideration for Nobel Peace Prize or anything, but it’s a fun improvement on what was previously done. Now – instead of cheering yay for Andrew Luck, I’m opting to laud Mason Crosby & the packers D. Instead of finishing a perfect 14-0 in my pick ’em league, I had to settle for… Read more »
ginidietrich
3 years 6 months ago

@SociallyGenius¬†I finished 12-2. I really didn’t think the Colts would beat the Packers and I didn’t pick the Rams to win.

SociallyGenius
3 years 6 months ago

@ginidietrich Damn, that is pretty good. I’d like to retract my sarcastic hotshot remark and turn it into a real hotshot compliment!! That’s excellent :)

ginidietrich
3 years 6 months ago

@SociallyGenius¬† I KNOW! I’m quite pleased with myself!

HowieG
3 years 6 months ago

@ginidietrich  @SociallyGenius ahem. You got two questions wrong.

nshafer2
nshafer2
3 years 6 months ago

Great Post Gini – you should also take a look at what the WWE is doing with fan engagement. ¬†They take real time polls across twitter for the fan’s input on matches and fans can also submit 15 second clips via Tout that wrestlers will respond to or will be featured during the broadcast as well. ¬†http://www.wwe.com/inside/tout

ginidietrich
3 years 6 months ago

@nshafer2 SUPER cool! Thanks for the info on it.

Carmelo
3 years 6 months ago

Football is a great season. Love the weather … just wish it would start a little later than the middle of the summer! ūüėČ ¬†I suppose you don’t mind. That’s a very cool promo they do with the fans. Sorry you missed out. Might have propelled you to a new level (you’ll catch up with us, Gini, never fear.)

ginidietrich
3 years 6 months ago

@Carmelo¬†I’ll get there eventually!

thejoshuawilner
3 years 6 months ago

I’ll have to add this to my list of social media events I want to participate in. I have to make a picture for the Johnny Cash project, but a video for the Raiders- well that might have to happen.

ginidietrich
3 years 6 months ago

@thejoshuawilner I think you should!! It would be totally awesome.

barrettrossie
3 years 6 months ago

This is incredible news. Chicago has a pro football team?
 
GO NINERS!!

ginidietrich
3 years 6 months ago

@barrettrossie I WILL BAN YOU!

HowieG
3 years 6 months ago

@ginidietrich¬†¬†@barrettrossie don’t worry Gini after the 9ers have their manhood ripped out Sunday night and fed to Jack Bauer in a stew…….

HowieG
3 years 6 months ago

Rah Rah Sis Boom Bah!
 
I think it is great the NFL is doing this. Also ironic because I have read articles recently that the experience at home has gotten so good attendance is slightly down. They should do this at the games with fans there vs at home.
 
So the number of video entries is pretty low so far but the Giants have thousands to every other teams 10’s. . Hopefully you can generate more for them.

barrettrossie
3 years 6 months ago

@HowieG¬†I have only been to a few NFL games in person. There’s a lot of waiting around, that’s for sure. Watching at home costs a hell of a lot less, and during the game you’re much closer to the beer, the grill and the instant replays.

ginidietrich
3 years 6 months ago

@barrettrossie  The in person experience is so awesome! Especially at Candlestick.

ginidietrich
3 years 6 months ago

@HowieG¬†In a lot of cities, they won’t show the game on TV unless the stadium is sold out. We don’t have that problem in Chicago. We’re such loyal fans, no matter what the team is doing, as is evidenced by the Cubs.

Tinu
Tinu
3 years 6 months ago

@BrentLeary Little bit. :) Who you rooting for?

BrentLeary
BrentLeary
3 years 6 months ago

@Tinu The Yankees… I’m caught between two sports tonight…

alin186086
alin186086
3 years 6 months ago
The fans will still buy the cheap 2012 jerseys their love, it is worthy of belief! Why Boston Celtics jersey was named best2012 NFL jerseys, “Uni Watch” – Paul Lucas explains: “Celtic jerseys no frills, only a simple white and green two color matching, ranking first in the selection, although they are sometimes dressed in green with black models. “do you think the truth of the selection results? Anyway, I believe that each of the team’s fans will support their favorite jerseys, then I think this selection results is not meaningful, because it does not affect the views of the… Read more »
alin186086
alin186086
3 years 6 months ago
The fans will still buy the=http://www.nikejerseyssell.com/faq.html=cheap 2012 jerseys </a> their love, it is worthy of belief! Why Boston Celtics jersey was named best=2012″ _mce_href=”http://www.nikejerseyssell.com/=http://www.nikejerseyssell.com=2012 NFL jerseys</a>, “Uni Watch” – Paul Lucas explains: “Celtic jerseys no frills, only a simple white and green two color matching, ranking first in the selection, although they are sometimes dressed in green with black models. “do you think the truth of the selection results? Anyway, I believe that each of the team’s fans will support their favorite jerseys, then I think this selection results is not meaningful, because it does not affect the views of… Read more »
trackback

[…] don‚Äôt have to produce them only as boring old text. Your news release can also be presented as an online video or slide show, along with images. This may not impress reporters, but they‚Äôre not the only ones […]

wpDiscuz
[postmatic_subscribe_widget]