Gini Dietrich

NFL Crowdsources Videos; Increases Social Media Presence

By: Gini Dietrich | October 9, 2012 | 
45

I love football. I love everything about it. The weather, the game, the stadium…everything.

Growing up in Utah, we didn’t have a local team so we got to decide on our loyalties. My brothers were huge 49ers fans and I decided to be a Bears fan. And, after moving to Chicago some 15 years later, I got myself season tickets.

But it’s not just Soldier Field that I love. I have been known to order pizza and watch football, even if Mr. D isn’t home.

It’s not normal. I realize that. In fact, according to the social media NFL predictions I did for Jeff Esposito this past week, I am in the lead for the best record (not that I’m competitive or anything).

So imagine my surprise and delight upon discovering the video montage the NFL does every Thursday night is crowdsourced.

NFL Crowdsources Videos

A couple of weeks ago, we were watching Thursday night football and Mr. D and I were trying to figure out how they get so much footage of the fans for each of the teams playing that night.

It turns out you can be a fan alongside CeeLo Green if you upload your fan video from your house, a bar, the stadium, tailgating, or wherever the heck you’re celebrating your team.

Of course, this is being done not only to market in new and different ways on the web, but to increase the social media presence of the NFL.

How to Participate

I’ve lost my chance at becoming famous through Thursday Night Football (the Bears played the first game of the season), but many of you still have the opportunity.

Still to come are:

  • Steelers
  • Titans
  • Seahawks
  • 49ers
  • Bucaneers
  • Vikings
  • Chiefs
  • Chargers
  • Colts (way to go this past Sunday, Andrew Luck!)
  • Jaguars
  • Dolphins
  • Bills
  • Saints
  • Falcons
  • Broncos
  • Raiders
  • Bengals
  • Eagles

All you have to do is choose your team, record a video, upload it to the Fanchise site, and viola! Your 15 minutes of fame.

It’s pretty stinking cool. Football, CeeLo Green, national television, social media, crowdsourcing, and you.

If you decide to upload your video, leave a comment here so I know to watch for you. Go Bears!

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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45 responses to “NFL Crowdsources Videos; Increases Social Media Presence”

  1. jeffespo says:

    Modesty is your strong suit 🙂 They are also a content juggernaut.

  2. CutlerDave says:

    @belllindsay Go Argos! Wait, what? @spinsucks

  3. debdobson62 says:

    I love that you’re winning @ginidietrich .  And I love football too!  Wanted to be a pro football quarterback until Mom broke my heart and told me I couldn’t because I was a girl.  I would upload a KC Chiefs video, but in all likelihood I would be crying this year.

  4. KenMueller says:

    I love this idea. When big brands like this do these sorts of things, it really lends a lot of credibility to concepts like user generated content and crowdsourcing.
     
    And you’re a lot like Becky. She grew up as a major football fan in Pittsburgh, and there are nights I’ll go to bed, and she stays up to watch more football. And she mocks me and tells me I’m not a real fan.

    • ginidietrich says:

      @KenMueller I love it, too! And it makes the opening much more enjoyable because it changes every week and it features real people.
       
      I’m not going to comment on your last sentence. I’m not going to comment on your last sentence. I’m not going to comment on your last sentence.

      • HowieG says:

        @ginidietrich  @KenMueller she mocks you because you root for Phili vs Pitt. Of course you aren’t a real fan. I mean it is hard enough finding one or two in Chicago. But philly? Good luck.

  5. magriebler says:

    On the plane home from Denver yesterday, I read this article in The Atlantic about Ed and Steve Sabol, the father-son team that invented the tropes of modern football video: color, slo-mo, miking the coach, eavesdropping on a huddle — you name it. Steve just died, but I’d bet that somewhere in football heaven he’s loving the idea of fans contributing footage. Here’s the link: http://bit.ly/OFri6E.
     
    As a kid, I thought watching the Bears was OK, but what I REALLY loved was the corny slo-mo footage of players like Sweetness floating through mid-air with the ball tucked under their arms … set to the theme of Swan Lake. Thank you, Sabols!

    • ginidietrich says:

      @magriebler LOL!! I have nothing to say to your last paragraph. I am envisioning you as a kid watching those clips. So funny!
       
      Thanks for the link!

      • HowieG says:

        @ginidietrich  @magriebler sweetness is what Mr D calls Gini when he has done something wrong, like put Gini’s favorite cashmere sweater in the dryer, or wants permission to go out on an all nighter with the boys. And if she doesn’t respond with ‘Sure Snoogins’….he escalates to the ‘But Baby’ angle.

  6. ChatterBachs says:

    Anytime you can get your fans/customers involved in the creation of a product or tied a little more closely to the community, it’s a win! Crowdsourcing video- brilliant! Go Packers!

    • ginidietrich says:

      @ChatterBachs Don’t make me ban you!

      • ChatterBachs says:

        Okay, okay, okay… I’ll ease up…

        • ginidietrich says:

          @ChatterBachs LOL!! I have to say, I’m taking great pleasure in the Packers record right now. I have some REALLY mean friends who are Packers fans.

        • HowieG says:

          @ginidietrich  @ChatterBachs that division is like the baseball minor leagues but even more amateur. Like @jasonkonopinski ‘s softball beer league kind of level of football. That was the one division that played to the level of the replacement refs so far this year. In fact even @KenMueller was calling the division patsies. Not even with a capital P. Real Patsies are so much tougher than the small p patsies. In fact we can call them the pasties.

  7. I can’t say go bears, but I will say that I’m intimidated (by them, not you). This ties in a lil bit with what Mark Schaefer wrote about in his Sunday post… There’s no denying social media is making the world better. The NFL crowdsourcing videos aren’t under consideration for Nobel Peace Prize or anything, but it’s a fun improvement on what was previously done.
    Now – instead of cheering yay for Andrew Luck, I’m opting to laud Mason Crosby & the packers D. Instead of finishing a perfect 14-0 in my pick ’em league, I had to settle for 13-1. Beat that, hotshot 😉

  8. nshafer2 says:

    Great Post Gini – you should also take a look at what the WWE is doing with fan engagement.  They take real time polls across twitter for the fan’s input on matches and fans can also submit 15 second clips via Tout that wrestlers will respond to or will be featured during the broadcast as well.  http://www.wwe.com/inside/tout

  9. Carmelo says:

    Football is a great season. Love the weather … just wish it would start a little later than the middle of the summer! 😉  I suppose you don’t mind. That’s a very cool promo they do with the fans. Sorry you missed out. Might have propelled you to a new level (you’ll catch up with us, Gini, never fear.)

  10. I’ll have to add this to my list of social media events I want to participate in. I have to make a picture for the Johnny Cash project, but a video for the Raiders- well that might have to happen.

  11. This is incredible news. Chicago has a pro football team?
     
    GO NINERS!!

  12. HowieG says:

    Rah Rah Sis Boom Bah!
     
    I think it is great the NFL is doing this. Also ironic because I have read articles recently that the experience at home has gotten so good attendance is slightly down. They should do this at the games with fans there vs at home.
     
    So the number of video entries is pretty low so far but the Giants have thousands to every other teams 10’s. . Hopefully you can generate more for them.

    • @HowieG I have only been to a few NFL games in person. There’s a lot of waiting around, that’s for sure. Watching at home costs a hell of a lot less, and during the game you’re much closer to the beer, the grill and the instant replays.

    • ginidietrich says:

      @HowieG In a lot of cities, they won’t show the game on TV unless the stadium is sold out. We don’t have that problem in Chicago. We’re such loyal fans, no matter what the team is doing, as is evidenced by the Cubs.

  13. Tinu says:

    @BrentLeary Little bit. 🙂 Who you rooting for?

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  15. alin186086 says:

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  16. […] don’t have to produce them only as boring old text. Your news release can also be presented as an online video or slide show, along with images. This may not impress reporters, but they’re not the only ones […]

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