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Yvette Pistorio

Nine Reasons Fans Don’t “Like” Your Status Updates

By: Yvette Pistorio | June 12, 2013 | 
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Facebook Faux PasYou know those times when you find a great meme/image/anecdote, and you share it on your Facebook page…only to see…nothing?

Crickets.

Yeah, I hate when that happens too.

There’s nothing worse then thinking, “Oh this is going to be great” and then it falls flat.

Why do I care so much?

Because I care about our community and I want to make them laugh – or say “Aha! Yvette’s a genius!”

Kidding, I just want you to enjoy our page.

Facebook Faux Pas

A few weeks ago on Open Forum, Christopher Litster, senior vice present of sales and marketing at Constant Contact, shared the top ten Facebook “faux pas” – the reasons people don’t “like” your Facebook status updates.

Asking questions that are too broad or personal. 

According to a recent article on Inc., messages on Twitter with a question mark drew 52 percent fewer clicks for B2C companies and 39 percent fewer for B2B companies. So if you’re going to ask questions Facebook is the place to do it, but stay away from open-ended ones. Give your community a choice or create a poll. Have fun, but don’t get too personal.

The tone is uninspiring.

Yes, you’re creating posts for an organization, but that doesn’t mean you should sound like a corporate robot. See previous comment about having fun.

Every post is pure text.

It’s fine to have an all text post. However, you don’t want all of your posts to be just text. Litster suggests using “any image that’s visually appealing and relates to your post or company.” It’s easy, so take the extra five minutes and do it.

There’s too much focus on selling or your only talking about your business.

Your page is for your business AND your fans. Of course you should share company news, but keep in mind, “People go to Facebook to catch up and connect. When they want to buy, they’ll go to your website,” says Litster.

The message isn’t in sync with your audience or business.

Make sure each post serves the interests of your community and your business. Whether it’s funny, a tip or trick, or something interesting – it should align with your company and audience.

You’re not responding.

You should always respond. Enough said.

Your page has an identity crisis.

Use an editorial calendar. They help provide structure, but are also flexible so you can change a post at a moment’s notice.

You’re not offering anything.

“One of the reasons people become fans is for the perks,” says Litster, so offer deals or insider offers.

One of my favorites is Sprinkles Cupcakes. They have a word of the day and if you’re one of the first 50 people to say it in their retail store, you get a free cupcake. Not everyone can offer a free cupcake, but simple things, such as highlighting a fan as the Facebook Fan of the Week (ahem) show you care about your community.

You give up too easily.

Still don’t know what your community wants? According to Inside Facebook, Facebook has started highlighting the most engaging posts in the page admin panel. AND they also notify you when a post performs better than average so start there.

Growing a social media presence takes patience. And it won’t happen overnight. Take time to find valuable content, engage with your fans, and soon you’ll be successful in social media.

What do you love to see on a company Facebook page? And what do you loathe?

About Yvette Pistorio


Yvette Pistorio is the shared media manager for Arment Dietrich. She is a lover of pop culture, cupcakes, and HGTV, and enjoys a good laugh. There are a gazillion ways you can find her online.

24 comments
giesencreative
giesencreative

I like the concept of asking "A or B" questions on Facebook, because I think you're right: open-ended questions don't get much engagement. I wonder if it's the same with Twitter—it's always easier to answer A/B questions, no matter what platform you're on.

KateNolan
KateNolan

So, any words of wisdom for those of us who are slowly (ever so slowly!) working on building an audience/community? This beginning stage feels like we're talking to a wall.  Where's the line between patience (Daniel-san) and making the decision that you've got the wrong approach?

JoeCardillo
JoeCardillo

Oh you are a genius Yvette =)

When it comes to building community, brands have to remember they are dealing some pretty smart processing power in the human brain. But you know what, you can easily get people to tell you what they want, eliminating the trial and error. 

Kato42
Kato42

Aaaaand now I want cupcakes. Thanks a lot, Yvette!

Professionally, this is the one I see the most often: "There’s too much focus on selling or your only talking about your business." 

The hard sell turns people off, period. If you're not into building a community, at least show off that you're part of a community. One of my local car dealerships, for example, posts about the local hockey team. They're a sponsor of the team, I think, but (as you probably know) hockey's a big deal up here, and people take their hockey team's success personally (not me, but I guess I'm anti-social that way). 

So by cheering on the team, the car dealership becomes a part of the community at large and it helps to offset all those "awesome deals" they're offering. Sure, they could do more with their social media, but at least they're trying :)

PattiRoseKnight1
PattiRoseKnight1

It is so crucial to respond and engage with your community or they won't be around for long.

Cision NA
Cision NA

I always say 'AHA! Yvette is a genius!" These are great tips for the rest of us :) Thanks, lady!

Steven Edward Streight
Steven Edward Streight

Relentless sales hype, no interaction with other FB users, stupid posts trying to be silly, mentioning relevant news items but just linking to them and not offering any expertise commentary.

Suze Carragher
Suze Carragher

I try to build up good social media karma by chiming in on friends' pages. :)

CharlesMeadows
CharlesMeadows

@giesencreative This is definitely a good point, content creators are fighting for user attention in a constantly changing interactive environment. Closed-ended questions offer a quick way to engage your audience.

Kato42
Kato42

@KateNolan Truth be told, I've found that off-line connections are the most important in getting things going. Like Gini said in another article, when she does speaking engagements, she sees an increase in activity on the Spin Sucks blog. 

JoeCardillo
JoeCardillo

@Kato42 Well said. I think the biggest problem happens when people stop thinking about it as a conversation with other human beings. Sounds sort of obvious, but there are some pretty bad offenders out there. 

yvettepistorio
yvettepistorio

@Kato42 I always want a cupcake!!

I see it a lot too and its one of the things that turns me off. I'll only visit or like their pages if I want something. 

I love when brands showcase their fans. It's easier for some, but I like seeing real people. Love that the local car dealership is trying to be part of the community. It's a step in the right direction, but like you said, there's so much more they can do.

JoeCardillo
JoeCardillo

@PattiRoseKnight1 Serious-a-mundo. Why would I hang around a place where no one's even interested in having a conversation? I don't let people talk at me offline and then ignore my response...

bobledrew
bobledrew

@Suze Carragher Yup. Being promiscuous in commenting on the things that engage and interest you is a good thing even if the link between being an active commentER and commentEE is tenuous at best. Good post, good comment. 

KateNolan
KateNolan

@Kato42 So it's back to being patient and keeping channels open. Wax on; Wax off; Wax on.... :)

yvettepistorio
yvettepistorio

@JoeCardillo @PattiRoseKnight1 Right?! Great point Joe - and that's what we try and tell clients. If you were at a networking event, you wouldn't be talking about your industry the entire time. You try and connect with people, get to know them, what their hobbies are, where they are from, what their background is, etc. So why would you just share corporate robot talk online?!

yvettepistorio
yvettepistorio

@Kato42 @KateNolan Patience is key Kate! It's going to take some time to build a community, but participate every day, like other pages, comment on other pages - eventually they will come back to you and it's a really cool thing to watch.

To add to what Kate said, you can also look at what other pages are doing - take note of what you like and what you don't like - and see if you can do something similar on your page. I'm constantly looking at other Facebook pages to see what they are doing too. Sometimes I run low in the creativity juice - it's tough being such a genius ;)

Kato42
Kato42

@KateNolan Or, methodically try different approaches and track what works... take one approach for a week, keep the stuff that's resonating and switch up the stuff that isn't with something else for another week, and so on. Like the scientific method, but on social media :)

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